Category: iWorld

  • FIFA+ selects Magnifi for AI-powered football highlights

    FIFA+ selects Magnifi for AI-powered football highlights

    MUMBAI: Football’s global governing body FIFA has partnered with AI technology firm Magnifi to transform how fans experience match highlights and key moments across its digital platform FIFA+.

    The collaboration will leverage Magnifi’s artificial intelligence capabilities to deliver real-time highlights, crucial match moments and personalised player clips to football supporters worldwide.

    The technology will be deployed across more than 600 matches in the first year, processing approximately 1,200 hours of content. The partnership aligns with FIFA’s Global Game 2023-2027 strategy, which emphasises digital innovation and enhanced fan engagement.

    FIFA’s digital platforms demonstrated their significant reach during the 2022 World Cup in Qatar, generating over 5 billion engagements. The organisation, which governs football across 211 member countries, continues to seek new ways to connect supporters with the sport.

    Magnifi executives described the partnership as “transformative” for football content delivery, promising faster, more immersive experiences for fans worldwide.

  • Chunghwa Telecom associates with Broadpeak for live sports monetisation

    Chunghwa Telecom associates with Broadpeak for live sports monetisation

    MUMBAI: Taiwan’s leading telecommunications operator Chunghwa Telecom has struck a deal with Broadpeak to turbocharge advertising revenue for its Hami Video streaming service.

    The partnership sees Chunghwa harnessing Broadpeak’s server-side-ad-insertion (SSAI) solution via the broadpeak.io SaaS platform, marking the operator’s first foray into advanced dynamic ad insertion technology.
    With over three million video streaming subscribers, Chunghwa sought to elevate its monetisation capabilities amidst significant investments in premium live sports rights. The telco’s always-on premium sports streaming channel—featuring live basketball matches and related content—now benefits from enhanced ad insertion capabilities designed to drive revenue while maintaining viewer engagement.

    The cloud-based solution went live within weeks, offering Chunghwa a flexible, easy-to-use system that seamlessly integrates with existing infrastructure. Key benefits include effortless third-party integration via API-driven architecture and AI-driven tools that automatically detect ad breaks and insert relevant SCTE-35 markers within video streams.

    Broadpeak’s first-class SSAI solution stitches ads directly into video content on the server side, enabling intelligent live ad replacement for greater ad value and personalisation. This approach circumvents ad blockers, ensures smooth playback transitions, and allows for dynamic, targeted advertising in real-time.

    Broadpeak president and chief executive Jacques Le Mancq said: “Chunghwa Telecom is innovation-led and champions exceptional subscriber experiences. Market leaders like Chunghwa set a pioneering example of how operators can elevate their monetisation toolkit while bringing the best live sports and entertainment to rapidly-growing audiences.”

    He added: “We’re proud to support Chunghwa as it embarks on new periods of growth as the ultimate streaming platform for Taiwanese viewers.”

    The partnership underscores the growing importance of advanced ad technologies in the competitive streaming landscape, particularly as operators seek to maximise returns on costly sports rights investments.

  • Airtel signs up with SpaceX to bring Starlink services to India

    Airtel signs up with SpaceX to bring Starlink services to India

    MUMBAI; In a dramatic move set to shake up India’s telecommunications landscape, Airtel has today inked an agreement with Elon Musk’s SpaceX to bring Starlink’s lightning-fast internet services to the subcontinent.
    The landmark deal—the first of its kind in India—hinges on SpaceX securing regulatory approvals  to peddle Starlink services in the country. Once green-lit, the partnership promises to dramatically expand high-speed connectivity to even the most far-flung corners of India.

    Under the ambitious arrangement, Airtel shops could soon display Starlink equipment, whilst the telecom giant will offer Starlink services to its business customers. The collaboration aims to connect remote communities, schools and health centres currently languishing in digital darkness.

    Airtel and SpaceX will also explore how Starlink could help expand and enhance the Airtel network, as well as SpaceX’s ability to utilise and benefit from Airtel’s ground network infrastructure and other capabilities in India.

    Airtel managing director Gopal Vittal  hailed the partnership as a “significant milestone” in the company’s quest to deliver “world-class high-speed broadband to even the most remote parts of India.”

    “This collaboration enhances our ability to ensure that every individual, business, and community has reliable internet,” Vittal declared. “Starlink will complement and enhance Airtel’s suite of products to ensure reliable and affordable broadband for our Indian customers—wherever they live and work.”

    “Technology is always evolving and we’re committed to staying at the forefront of innovation so that we can continue to bring the best connectivity experience for our customers. This includes collaborating with global leaders like SpaceX to extend our reach and add new coverage to customers throughout all of India.”

    SpaceX’s President Gwynne Shotwell matched Vittal’s enthusiasm, stating: “We are excited to work with Airtel and unlock the transformative impact Starlink can bring to the people of India. We are constantly amazed by the incredible and inspiring things that people, businesses and organizations do when they are connected via Starlink. The team at Airtel has played a pivotal role in India’s telecom story, so working with them to complement our direct offering makes great sense for our business.”

    The deal represents a clever strategic move for Airtel, which already boasts over 550 million customers across 15 countries. By adding Starlink to its portfolio alongside existing partner Eutelsat OneWeb, Airtel strengthens its position as India’s largest integrated communications solutions provider.

    Starlink, which operates the world’s first and largest low Earth orbit satellite constellation, delivers broadband internet capable of supporting streaming, gaming and video calls to users worldwide. The service is engineered and operated by SpaceX, the world’s leading rocket launch provider.

    The collaboration signals a new chapter in India’s digital transformation saga, potentially bridging the stubborn digital divide that has long hampered the nation’s development ambition

  • Canela Media expands Brightcove partnership for Hispanic streaming services

    Canela Media expands Brightcove partnership for Hispanic streaming services

    MUMBAI: Multicultural media firm Canela Media has deepened its partnership with video technology provider Brightcove to turbocharge its streaming platforms aimed at US Hispanic audiences.

    The expanded deal will see Brightcove’s Emmy Award-winning technology deployed to enhance Canela’s streaming capabilities, scale services and drive deeper audience engagement across its platforms that currently reach more than 60 million unique viewers.

    Canela Media, which has built a substantial content library of over 35,000 hours, has established itself as a significant player in delivering culturally relevant content to Hispanic viewers through its advertising-supported video-on-demand platform Canela.TV.

    “Brightcove is a leader in the space so expanding our relationship was a natural choice,” said Canela Media CTO Peter Gonzalez. “Their modular, API-driven architecture allows for scalable integrations that can quickly be brought to market as we expand our content offerings.”

    The media company is already leveraging Brightcove’s server-side ad insertion, video transcoding, and content distribution capabilities to widen its reach. Gonzalez highlighted that “speed to market is essential” and praised Brightcove’s “scalable and proven capabilities” for helping Canela add new features to its direct-to-consumer applications.

    Industry observers note that the Hispanic streaming market represents one of the fastest-growing segments in US media consumption, with advertising revenue expected to surge past $5 billion by 2026.

    Brightcove’s technology is engineered to help media customers engage audiences through reliable solutions that build subscriber loyalty and drive content monetisation. The company operates in more than 60 countries, providing intelligent video platforms that enable businesses to stream and monetise content more effectively.

    Canela Media’s ecosystem includes free streaming platform Canela.TV, which offers on-demand content and Live Channels featuring originals, music, children’s programming, sports, news, and an extensive library of telenovelas and classic Mexican films.

    The company also operates Canela Audience Solutions, a proprietary data solution that takes an OTT-first approach to identify Hispanic audiences across both English and Spanish-language streaming platforms.

  • Zee5 Manoranjan Festival returns a month of free blockbusters and fun

    Zee5 Manoranjan Festival returns a month of free blockbusters and fun

    MUMBAI: Zee5 is bringing back the much-celebrated Zee5 Manoranjan Festival this March, offering a vast selection of films free of charge. Running from 1 to 30 March 2025, this special initiative aims to delight audiences across India and global markets with an exciting lineup of blockbuster hits, acclaimed dramas, action thrillers, and comedies all without any subscription fee.

    This month-long festival marks Zee5’s most significant expansion in the ad-supported streaming space, reinforcing its commitment to making premium entertainment accessible to millions. The initiative enhances Zee5’s position as a pioneer in democratising digital content while strengthening its advertising-driven model.

    The Manoranjan Festival will showcase an impressive range of films, including Raksha Bandhan, Haddi, Kisi Ka Bhai Kisi Ki Jaan, Uunchai, Kadak Singh, and Khichdi 2 in Hindi, Vikram and Yanai in Tamil, Super Sharanya and Queen Elizabeth in Malayalam, Babe Bhangra Paunde Ne in Punjabi, and Ghost in Kannada, among others.

    A Zee5 spokesperson expressed, “We strive to make high-quality entertainment more accessible to audiences everywhere. The Zee5 Manoranjan Festival reflects our mission to provide premium content at no cost, allowing viewers to enjoy a vibrant mix of films throughout March. This Holi, we invite families to celebrate with unlimited entertainment on Zee5.”

  • Bharti Telecom needs Airtel’s cash flow boost to tame its debt monster

    Bharti Telecom needs Airtel’s cash flow boost to tame its debt monster

    MUMBAI: Bharti Telecom Ltd (BTL), the controlling entity of Bharti Airtel, is staring at a financial puzzle that needs urgent solving. With its debt ballooning to nearly Rs 38,000 crore, analysts say BTL needs a much bigger dividend payout from Airtel to keep its loan sharks at bay, according to a report in The Economic Times.

    BTL’s estimated annual finance cost stands at a staggering Rs 3,183.2 crore—far outpacing the modest dividend cheques of Rs 600.6 crore in FY23 and Rs 876.9 crore in FY24 from Airtel. The gap is wide, and unless Airtel loosens its purse strings, BTL might have to consider alternative moves, including a possible stake sale.

    BTL’s financial burden isn’t just a case of unfortunate circumstances—it’s self-inflicted. Over the years, the entity has been on a stock-buying spree, scooping up Airtel shares from its key stakeholders, Singapore Telecommunications (Singtel) and the Mittal family.

    As a result, BTL’s net debt has skyrocketed from Rs 15,900 crore in December 2022 to a massive Rs 37,800 crore in December 2024. In total, BTL has invested Rs 38,100 crore in securing a larger stake in India’s second-largest telco, including an initial Rs 1,900 crore commitment to Airtel’s October 2021 rights issue.

    Motilal Oswal, in a recent report, seen by ET, suggested that Airtel’s dividend per share would have to rise to at least Rs 14 in FY25—up from Rs 8 in FY24—just to cover BTL’s interest obligations. That’s a significant bump, and whether Airtel can afford such a steep increase remains a key question.

    Singtel currently owns a 49.44 per cent stake in BTL, while Bharti Enterprises, backed by the Mittal family, holds a 50.56 per cent share. Both have gradually shifted their direct Airtel stakes into BTL, which has been funding these acquisitions through debt.

    ET also cited Ambit Capital’s warning that BTL has become dangerously dependent on Airtel’s dividends. If the telco doesn’t ramp up its payouts, BTL might be forced into a corner.

    “We expect the dues to be refinanced as BTL owns a 40.47 per cent stake in Airtel. But given (BTL’s) rising debt-to-equity ratio, dividends from Airtel would have to be ramped up significantly over the next few years or there could be some risk of a stake sale by BTL,” noted Motilal Oswal, later in the ET report.

    The numbers are daunting. BTL’s debt-to-equity ratio has surged to 5.4x in December 2024, a far cry from the more manageable 0.24x in June 2022. Additionally, BTL faces Rs 21,500 crore in upcoming debt repayments between September 2025 and February 2026.

    BTL isn’t out of the woods yet. It still needs to cough up another Rs 5,800 crore for Airtel’s pending October 2021 rights issue calls, which means the dividend pressure isn’t going away anytime soon. Airtel, for its part, raised Rs 5,247 crore in the first tranche of its Rs 21,000 crore rights issue but postponed further calls, citing sufficient cash reserves.

    Currently, Singtel and the Mittal family collectively own 29.49 per cent and 22.93 per cent of Airtel, respectively, through both direct and indirect holdings, much of which is routed via BTL. However, it remains unclear how much of their stake they plan to keep under the BTL umbrella.

    For now, Bharti Telecom’s financial health hangs on a delicate balance—can Airtel come to the rescue, or will the mounting debt force a radical shift in ownership structure? The telecom industry is watching.

  • Vodafone Idea misses Rs 6,090 crore spectrum payment—Now what?

    Vodafone Idea misses Rs 6,090 crore spectrum payment—Now what?

    MUMBAI: Another day, another Vodafone Idea financial hurdle. Akshay Moondra led telco, already walking a tightrope, has failed to submit a hefty Rs 6,090.7 crore bank guarantee or make a cash payment of Rs 5,493.2 crore to the department of telecommunications (DoT) for the 2015 spectrum auction shortfall, according to a report in The Economic Times.

    The deadline? 10 March.

    The result? No payment.

    And now, the government isn’t exactly thrilled, “We will see what action can be taken in the coming couple of days,” an official privy to the matter told ET. In other words—brace for impact. The DoT has not granted any extension so far, keeping Vodafone Idea on tenterhooks.

    The government had earlier attempted to throw the financially embattled telco a lifeline by waiving off bank guarantees (BGs) worth Rs 33,000 crore for past spectrum auctions across the private telecom giants—Reliance Jio, Bharti Airtel, and Vodafone Idea (Vi). Out of this, Vi had been the biggest beneficiary, with Rs 24,800 crore in waivers. However, the fine print required Vi to still cough up cash or submit a BG for the 2015 auction, where it had a one-time partial shortfall.

    Meanwhile, competitors Bharti Airtel and Reliance Jio had no such obligations, as their payments had already exceeded the pro-rata value of their spectrum use. Vi, however, was left holding the bag.

    Now, what happens? The ball is in the government’s court.

    With no payment in sight and no extension announced, DoT may be forced to take action. Will it demand strict penalties? Will it extend the deadline in an act of mercy? No one knows just yet. But for Vi, already struggling with debt and subscriber losses, another financial setback is the last thing it needs.

    ET in their report mentioned that queries sent to Vodafone Idea remained unanswered at the time of going to press. Given the company’s track record, it’s anyone’s guess whether the telco will come up with the funds or find itself in even deeper trouble.

  • Game on, but play fair: India’s gaming industry rolls out ethics code

    Game on, but play fair: India’s gaming industry rolls out ethics code

    MUMBAI: The All India Gaming Federation (AIGF), the Federation of Indian Fantasy Sports (FIFS), and the E-Gaming Federation (EGF) have come together to set the rules of engagement—quite literally. With the launch of their code of ethics (CoE), the gaming industry is hitting pause on unchecked practices and fast-tracking a new era of responsibility, transparency, and fair play.

    This isn’t just about PR-friendly promises—it’s a concrete roadmap for player safety, ethical advertising, and industry accountability. The CoE mandates stringent KYC processes, age restrictions, self-imposed spending limits, and annual third-party audits. Gaming platforms with annual revenues above Rs 100 crores have six months to get their act together, while smaller operators have nine months to comply. Those who play by the rules will receive a certification—valid for a year and renewable only after a fresh audit. No loopholes, no excuses.

    India’s online gaming industry is no stranger to scrutiny. With over 50 crore gamers navigating skill-based real-money games, the need for structured regulation is long overdue. The CoE’s principles include:

    Responsible gaming: Strict age-gating, no operations in restricted states, and robust KYC enforcement.

     Player protection: Data security and proper management of player funds.

     Fair play: Ensuring integrity and transparency in gameplay.

     Informed choices: Players can set limits, self-exclude, and make better decisions.

     Support for vulnerable users: Resources to help at-risk players.

     Ethical advertising: No misleading promotions or shady marketing tricks.

    AIGF CEO Roland Landers made it clear that ethical gaming is the foundation for long-term industry growth. “As the largest and oldest industry association, we at AIGF believe that a thriving gaming industry must be built on the pillars of responsibility, transparency, innovation, and player protection. This Code of Ethics reinforces our commitment to fair play, compliance with Indian laws, and fostering a secure and responsible gaming environment. Through collaboration with other industry federations, we are setting new benchmarks for ethical gaming, strengthening the credibility of India’s online gaming sector, and building a sustainable, globally competitive ecosystem.”

    FIFS director general Neil Castelino echoed the sentiment. “This joint code marks a significant step forward in our commitment to fostering a safe, fair, and responsible gaming environment in the country. By working together as an industry, we are setting a unified standard that prioritizes player well-being, integrity, and accountability across the industry. This we believe will be pivotal in ensuring a safe environment for the 24 crore FS users in the country.”

    Meanwhile, EGF CEO Anuraag Saxena didn’t mince words, “National interest, consumer interest, and the industry’s interest have all suffered too long. Unethical gambling operators have been parasitically harming the nation, its exchequer, and its people. I’m delighted that the industry is collaborating on the joint code-of-ethics today. The adoption of these standards reinforces our commitment to accountability through third-party audits, responsible gaming policies, and ethical business practices. Sunlight is the best disinfectant, and the industry taking due cognizance of this is a great step ahead for gaming in India.”

    The gaming industry is no longer playing defence. With the code of ethics in place, India is setting a global benchmark for responsible gaming, ensuring that players can enjoy the thrill—without the pitfalls.

     

     

  • Iqoo levels up mobile gaming with India’s top gamers on board

    Iqoo levels up mobile gaming with India’s top gamers on board

    MUMBAI: Iqoo is taking mobile gaming to the next level, forging a power-packed alliance with seven of India’s biggest gamers, Dynamo Gaming, Gamerfleet, Mortal, Payal Gaming, Scout, Shreeman Legend, and Ungraduate Gamer. Together, they will test, refine, and certify Iqoo smartphones, ensuring a next-gen gaming experience built by gamers, for gamers.

    Kicking off this high-stakes collaboration is the Iqoo Neo 10R, the first smartphone tested and certified by these gaming legends. Armed with the Snapdragon 8s Gen 3 processor and India’s slimmest 6400mAh battery, the Neo 10R is set to launch on 11 March 2025, promising unparalleled gaming endurance and performance.

    As part of this industry-first initiative, these gaming stalwarts will not only stress-test every Iqoo device but also use them as their primary smartphones during live YouTube streams. By directly incorporating their insights, Iqoo ensures its smartphones meet the intense demands of pro and casual gamers alike.

    “These gamers are the real questers, the catalysts behind India’s Esports culture,” said Iqoo CEO Nipun Marya. “By collaborating with them, we are ensuring iQOO smartphones push the boundaries of Android gaming, delivering an experience gamers truly deserve.”

    With the Indian gaming market projected to reach 9.2 billion dollars by FY’29 (Lumikai-Google report), Iqoo is doubling down on its commitment to Esports, solidifying its position as a key player in the industry. The brand has already made significant strides, including partnering with six BGMI Esports teams and over 100 gamers in December 2024, onboarding a 23-year-old Gen Z chief gaming officer in 2023 to gather firsthand gaming insights, and serving as the official mobile phone partner for Esports in the 2022 Asian Games.  

    This gamer-driven innovation strategy positions Iqoo as a key player in shaping India’s Esports future. With cutting-edge devices and gaming champions at the helm, Iqoo is not just playing the game, it’s changing it.

     

     

  • Championship Trophy final  on JioHotstar clocks 90.2 crore views

    Championship Trophy final on JioHotstar clocks 90.2 crore views

    MUMBAI: The final of the ICC Champions Trophy 2025 between India and New Zealand rewrote the record books, amassing a staggering peak of 90.2 crore views on JioHotstar. The match, held at the Dubai International Cricket Stadium, was a bit of a cliff hanger, with the Kiwi spinners putting the brakes on India’s batters’ initial lofty hitting. It was an absorbing battle on the green between the bat and the ball as India lost half their side with 49 runs to get India over the line with 54 balls to be bowled. But K. L. Rahul steadied the ship, even as Hardik Pandya struck some nasty blows to the fence to get India closer to the win.  

    On 9 March 2025,  the men in blue chased down the black caps score of 251, finishing at  254 for six in 49 overs, securing a commanding four-wicket victory. Rohit Sharma with a explosive 76 partnered Shubham Gill 31 in a century stand, the first one for the opening wicket in the tournament. Shreyas Iyer accumulated a workman like 48, even as Rahul ended up  unbeaten on 34. Jadeja hit the winning runs. 

    The New Zealand squad lost wickets at regular intervals. Batsmen who contributed included Rachin Ravindra with 37, Daryl Mitchell with a slowly crafted 63, Glenn Phillips with 34 and Michale Bracewell with 53. The Indian spinning quartet had the Kiwi batsman in knots and they could only score easier when the quickies came on.

    This match didn’t just break records—it steamrolled them. Blasting past all previous viewership highs, it showcased the unstoppable dominance of digital sports streaming. The previous record-holding Tata IPL final on JioCinema with 62 crore views now has a fierce challenger, as this 90.2 crore views  milestone  has reaffirmed cricket’s popularity amongst the Indian populace. 

    With JioHotstar leading the digital streaming revolution, fans are consuming the game like never before—anytime, anywhere, and on any device.