Category: iWorld

  • Jojo scripts a blockbuster success in Gujarat’s OTT revolution

    Jojo scripts a blockbuster success in Gujarat’s OTT revolution

    MUMBAI: The Gujarati entertainment scene is getting a digital facelift, and Jojo is leading the charge! Launched in October 2023, Jojo has rapidly become the fastest-growing Gujarati OTT platform, offering a dynamic ecosystem for content creation, distribution, and monetisation.

    With over 52 lakh users worldwide and a talent pool of 900 plus artists, Jojo is not just a streaming platform, it’s a full-fledged entertainment powerhouse. Backed by Madhuveer Com 18 Network Limited (MCOM18), JOJO seamlessly integrates Jojo app, Jojo Global, Premier Ads World, and Jojo Studios, creating a 360-degree entertainment ecosystem that benefits creators, producers, and advertisers alike.

    Already home to some of the biggest Gujarati blockbusters like 3 Ekka, Vanilla Ice Cream, Locha Laapsi, and Saiyar Mori Re, Jojo is raising the bar with an exciting lineup, including Hahacar, Fakt Purusho Mate, and Gujarat’s first long-format web series, Medal.

    Beyond entertainment, Jojo is a goldmine for brands and advertisers, offering targeted engagement with a loyal Gujarati audience spanning 177 plus countries. As Gujarati cinema continues to gain momentum, Jojo is more than just an OTT platform, it’s a revolution, shaping the future of regional digital entertainment with innovation, vision, and blockbuster storytelling.

  • Planetcast takes media to the cloud with cutting-edge AI at NAB 2025

    Planetcast takes media to the cloud with cutting-edge AI at NAB 2025

    MUMBAI: Planetcast Media Services is set to make waves at NAB Show 2025 in Las Vegas, unveiling a suite of AI-driven, cloud-first innovations designed to streamline content workflows and supercharge media monetisation. As the industry grapples with rising complexities, the company’s unified Nexc platform promises a seamless, cost-effective solution for broadcasters, streamers, and content owners.

    “NAB Show is where the media industry’s future takes shape, and at Planetcast, we’re delivering the agility, intelligence, and cost-efficiency that broadcasters, streamers, content owners, and rightsholders need to thrive,” says Planetcast Media Services CEO Sanjay Duda. “From cloud-native playout and IP-based distribution to AI-powered content prep and metadata automation, our integrated solutions suite ensures seamless content management, delivery, and monetization across every platform and screen.”

    At the core of Planetcast’s NAB 2025 showcase is NexC, an end-to-end, cloud-first media content supply chain orchestration platform designed to streamline workflows and maximise efficiency. NexC seamlessly integrates content supply chain management, from ingestion to archival, ensuring smooth processing. Its hybrid cloud playout offers flexible, scalable, and ultra-responsive solutions for live and linear content, while its robust IP-based distribution enables software-defined delivery for both live and on-demand media.

    The platform also enhances post-production and compliance services with AI-powered content quality control, metadata enrichment, subtitling, and localisation. Additionally, Nexc unlocks new revenue streams for content owners through white-label OTT and FAST channel solutions, solidifying its role as a game-changer in modern media management.  

    At the heart of Planetcast’s showcase is Nexc, a next-gen media content orchestration platform that integrates cloud-based playout, IP-driven distribution, AI-powered content QC, and white-label OTT solutions.

    Planetcast is set to unveil major enhancements to its NexC solutions suite at NAB Show 2025, introducing cutting-edge innovations in sports playout, AI-driven content processing, and postproduction. Cloudx-Turbo, an ultra-responsive sports playout solution, delivers real-time content automation, AI-generated highlights for multi-platform distribution, and dynamic ad insertion for maximised monetisation. The company’s AI-powered content supply chain automation now features advanced metadata extraction, automated segmentation, and compliance enhancements to streamline content prep while ensuring cultural and regulatory adherence.

    Additionally, PlanetPost, Planetcast’s first collaboration with Postudio, brings AI-optimised postproduction capabilities, including customisable workflows, high-precision colour grading, Dolby Atmos audio, and a cloud-native platform for seamless collaboration. These advancements reinforce Planetcast’s commitment to transforming media workflows with efficiency, intelligence, and scalability.  

    With fully managed services integrated into its offering, Planetcast ensures clients not only have cutting-edge tech but also the operational support to maximise efficiency.

    “The reality is that, while media companies love great technology, they increasingly need tech tightly integrated with managed services to stay competitive,” said Planetcast Media Services EVP Mark Johns. “Our customers are choosing Planetcast over Software-as-a-Service-only providers because we don’t just sell, we operate it. The success of our service model in Asia and beyond demonstrates clearly that managed services can drive significant cost efficiencies.”

    As the industry looks to future-proof its content supply chains, Planetcast invites media professionals to Booth #W3657 at NAB 2025 for an exclusive look at how Nexc can redefine their distribution and monetisation strategies.

  • Hiveminds packs a punch with Samsonite’s e-commerce growth strategy

    Hiveminds packs a punch with Samsonite’s e-commerce growth strategy

    MUMBAI: Samsonite India is zipping up its digital strategy with Hiveminds, a Madison World unit, securing the e-commerce marketing and retail media mandate for the premium luggage giant. Following a competitive multi-agency pitch, Hiveminds will spearhead Samsonite’s online acceleration across platforms like Amazon and Flipkart, ensuring high visibility, optimised media spends, and strong conversion rates.

    Commenting on the collaboration, Hiveminds chief strategy officer Deepti Bhadauria said, “E-commerce platforms are becoming the primary search and buy platforms for affluent Indians. By leveraging platform expertise and data-driven insights, we will deliver high scale and good efficiency to Samsonite brands. We are thrilled to be partnering with a marquee brand and a dynamic marketing team at Samsonite.”

    Samsonite India head of e-commerce & distribution Abhinaw Sinha added, “Samsonite is a well-established brand in retail and with a rise in digital-first shopping behaviors, we are committed to strengthening our e-commerce presence and maintaining our leadership in the Indian market. Hiveminds’s deep expertise in e-commerce marketing makes them the ideal partner to accelerate our online business and engage with the growing base of digital-savvy e-com shoppers effectively.”

    This collaboration marks a strategic move for Samsonite, strengthening its dominance in the travel gear space while catering to the surge in digital-first shopping. With Hiveminds at the helm, Samsonite’s journey through India’s e-commerce landscape is set for a smooth take-off.

  • Firstpost to cover  Raisina Dialogue. with star-studded Ideas Pod

    Firstpost to cover Raisina Dialogue. with star-studded Ideas Pod

    MUMBAI: India’s premier diplomatic jamboree kicks off this week with a twist, as digital news platform Firstpost is muscling its way into the action with its own intellectual sideshow. The Ideas Pod—a collaboration with the Observer Research Foundation (ORF)—promises to be where the real fireworks happen at the 10th Raisina Dialogue.

    From  17 to 19 March, while diplomats and ministers exchange pleasantries in the main hall, Firstpost will corral the cream of the geopolitical crop into its broadcasting pen for what promises to be unvarnished conversations on everything from nuclear proliferation to artificial intelligence.

    The news outfit has secured an impressive roster of talking heads, including New Zealand’s prime minister Christopher Luxon, Ukraine’s foreign minister Andrii Sybiha, and the International Atomic Energy Agency’s top man Rafael Mariano Grossi. Britain’s national security adviser Jonathan Powell and America’s Indo-Pacific commander Admiral Samuel Paparo round out the A-list.

    “We are thrilled to partner with Samir Saran and ORF to bring you front row access to the conversations that matter most,” says Firstpost managing editor Palki Sharma, which claims over seven million YouTube subscribers and three billion views worldwide.

    The Raisina Dialogue itself—named after the hill in Delhi that houses the presidential residence—has evolved into India’s answer to Davos, albeit with fewer private jets and more geopolitical substance. Co-hosted by India’s foreign ministry, this year’s themes include climate change, militant mercantilism, and the perennial favourite: global security threats.

    For the diplomatic cognoscenti wondering which global leaders might drop the most quotable bombshells, or which minister might accidentally reveal more than their talking points permit, Firstpost’s Ideas Pod may well be where the real action unfolds.

  • Binance Closes Record-Setting $2 Billion Institutional Investment From UAE-Based MGX

    Binance Closes Record-Setting $2 Billion Institutional Investment From UAE-Based MGX

    Abu Dhabi-based technology investment company MGX has made a record-breaking $2 billion investment in the leading cryptocurrency exchangeBinance. The transaction, conducted in an unnamed stablecoin, marks the first institutional investment in Binance. It also stands as the largest single investment in a cryptocurrency firm and the biggest digital asset-funded placement, including stablecoins.

    At the same time, the deal representsMGX ‘s first-ever crypto-focused investment. The company is dedicated to accelerating the adoption and development of cutting-edge technologies, with a strong emphasis on artificial intelligence (AI). To achieve this, MGX has established strategic partnerships both in the UAE and globally while channeling investments into high-impact sectors where AI can drive large-scale economic transformation—ranging from software, semiconductors, and infrastructure to life sciences, physical AI, and tech-enabled services.

    Currently, Binance ranks as the world’s largest cryptocurrency exchange, with its cumulative trading volume exceeding $100 trillion. The platform is trusted by over 260 million registered users across more than 100 nations.

    Binance provides a diverse range of digital asset services, including trading, finance, institutional offerings, and payments, as well as Web3 features, research, and social good initiatives. According to CoinMarketCap, users traded nearly $20 billion in cryptocurrencies on Binance’s spot market and over $62 billion in derivatives pairs on the exchange in the past 24 hours alone.

    Accelerating Crypto Adoption

    Binance CEO Richard Teng described his company’s deal with MGX as “a significant milestone for the crypto industry and for Binance.” According to him, the two organizations will “shape the future of digital finance.”

    “Our goal is to build a more inclusive and sustainable ecosystem, with a strong focus on compliance, security, and user protection. Binance remains committed to working with regulators worldwide to establish transparent, responsible, and forward-thinking policies for the crypto industry. Our ongoing investments in security and compliance reinforce our mission to foster a secure and trusted digital financial ecosystem,” he added.

    Teng, a former CEO of the Abu Dhabi Financial Services Regulatory Authority (FSRA), played a key role in developing one of the world’s first cryptocurrency regulatory frameworks. According to a press release published on Binance’s website, his expertise in regulatory strategy has been instrumental in shaping the exchange’s compliance approach.

    MGX Managing Director Ahmed Yahia believes that his company’s investment in Binance reflects its commitment to advancing blockchain’s transformative potential in digital finance. He emphasized that the demand for secure, compliant, and scalable blockchain infrastructure and solutions “has never been greater.”

    “Binance has long been a driving force in cryptocurrency innovation, from exchange technology and tokenization to staking and payments. Together, we are committed to building a more inclusive and robust digital finance ecosystem,” Yahia added.

    The UAE’s Growing Role in Crypto Adoption

    Over the past few years, the UAE has emerged as a global leader in digital asset adoption. Since Dubai’s introduction of the Virtual Assets and Related Activities (VARA) framework for cryptocurrencies in February 2023, numerous crypto firms have relocated their headquarters to the Gulf nation, drawn by its progressive regulatory landscape.

    Even before the introduction of the VARA framework, Binance had already established a strong presence in the UAE. The company recognizes the nation as a global hub for innovation and forward-thinking digital asset regulation.

    As of March 13, 2025, Binance employs approximately 1,000 people in the UAE—around 20% of its global workforce of 5,000. Two of Binance’s subsidiaries operate under licenses issued by UAE regulators, further solidifying the company’s long-term commitment to the region.

    A Record-Breaking Raise

    Binance’s $2 billion raise marks a new record in the cryptocurrency space. Moreover, it nearly doubles the total value of all digital asset venture capital (VC) deals in February 2025. Last month, venture capitalists funded 137 crypto firms with a combined $1.11 billion, according to a report by The TIE.

    In February, the top-funded sectors included business service providers, DeFi, security services, payments, and artificial intelligence. However, despite strong VC activity, the largest single raise last month by a crypto company was $79.95 million—a figure that pales in comparison to Binance’s massive $2 billion deal.

    With Binance’s investment eclipsing last month’s total VC funding, this record-setting placement could set the stage for an increase in institutional and venture capital investments in the coming months. As regulatory frameworks continue to evolve and institutional interest in crypto expands, the exchange’s latest funding milestone signals growing confidence in the long-term potential of digital assets.

    Disclaimer: This article does not have journalistic/ editorial involvement of indiantelevision.com.indiantelevision.com group or its websites does not endorse/ subscribe to the contents of the article/advertisement and/or views expressed herein.

    The reader is further advised that Online Casino, Betting, Online Gaming , Crypto products, Financial Investments/Engagement , NFTs, Products associated with health, wellness, and food are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions or risk associated with health conditions.

    Indiantelevision.com group shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the views, opinions, announcements, declarations, affirmations etc., stated/featured in the same. The decision to read hereinafter is purely a matter of choice and shall be construed as an express undertaking/guarantee in favour of indiantelevision.com (indiantelevision.com group) of being absolved from any/ all potential legal action, or enforceable claims. The content may be for information and awareness purposes and does not constitute financial advice. 

  • Crypto Industry Collaboration in the Wake of the Bybit Theft

    Crypto Industry Collaboration in the Wake of the Bybit Theft

    The crypto market is no stranger to major hacks, but the recent Bybit theft set a staggering new record. North Korea-affiliated hackers from the notorious Lazarus Group drained approximately $1.5 billion in ETH from the crypto exchange. Unlike previous disasters involving FTX, Celsius, or Terra, Bybit managed to avoid collapse thanks to swift and coordinated industry collaboration.

    Facing a potential liquidity crisis, Bybit secured emergency support from key crypto firms, includingBinance, Bitget, and Galaxy Digital. Through transparency, decisive action, and collective efforts, the company demonstrated how strong industry collaboration could help exchanges weather even the most severe attacks.

    Binance CMO Rachel Conlans commented on recent cyber attacks in the crypto industry, “The evolving nature of cyber threats in the crypto industry reinforces the need for exchanges and custodians to continuously strengthen their security frameworks. As threats continue to grow in sophistication, so must our defenses. The recent attack was a phishing attack on the UI system, underscoring the importance of securing all aspects of any exchange’s infrastructure, including user interfaces, to protect against such sophisticated threats. This is a wake-up call for the industry to implement multi-layered security, real-time threat detection, and robust risk mitigation strategies. 
    Conlan added, “In the crypto world, trust and security are the cornerstones of crypto adoption, and it is critical that platforms work proactively to keep ahead of emerging risks, guaranteeing user safety and safeguarding user accounts remains the top priority.”

    How the Bybit Hack Unfolded

    In the following sections, we’ll explore exactly how the Bybit hack happened and examine how the crypto exchange navigated the crisis. Let’s dive in!

    The Attack

    The hack began with a targeted compromise of AWS session tokens belonging to a developer at Safe, Bybit’s multisig wallet provider. Lazarus hackers exploited this access by injecting malicious JavaScript code into Safe’s frontend user interface. According to Safe’s detailed post-mortem report, this compromised interface tricked Bybit’s team into signing what appeared to be a legitimate wallet transaction but was in fact unauthorized.

    As a result, Bybit inadvertently approved the transfer of roughly 401,000 ETH—valued at nearly $1.5 billion—to wallets controlled by the hackers. To obscure their trail, the attackers quickly dispersed these funds through numerous intermediary addresses. This strategy, common among sophisticated cybercriminals, aimed to confuse blockchain analysts and hinder tracing efforts.

    The hackers then converted portions of the stolen ETH into other cryptocurrencies, such as BTC and DAI. They utilized decentralized exchanges, cross-chain bridges, and no-KYC instant swap services to move assets between different blockchains and obscure transaction paths.

    Interestingly, the Lazarus Group initially kept a substantial portion of the funds dormant across multiple wallets. North Korean hackers often use this tactic to avoid immediate detection and strategically delay their laundering operations. However, within just ten days following the theft, they successfully laundered 100% of the stolen crypto—approximately $1.4 billion.

    Bybit’s Response

    Bybit’s rapid reaction to the hack proved critical. Within minutes of detecting the breach, the exchange isolated the compromised cold wallet, halting further unauthorized transfers. A forensic investigation was immediately launched, involving blockchain analytics firms, cybersecurity specialists, and law enforcement to track the stolen assets. 
    To prevent similar incidents in the future, Bybit partnered closely with Safe to overhaul its multisig wallet security protocols. The exchange also implemented stricter manual verification processes for high-value transactions and enhanced its wallet infrastructure. These decisive actions helped restore user confidence and stabilize the situation.

    Despite the enormous loss, Bybit reassured customers that all funds remained fully backed and accessible. Notably, the exchange kept withdrawals open, sending a strong signal of transparency. This crucial step helped prevent panic and maintained user trust during an uncertain period.

    How Industry Collaboration Helped Bybit Survive the Aftermath of the Attack

    Collaboration with leading crypto firms was vital in quickly securing Bybit’s financial stability. Within just 72 hours, the exchange raised emergency liquidity, totaling 447,000 ETH through loans and support from Binance, Bitget, and Galaxy Digital. By strategically injecting liquidity rather than purchasing Ether on the open market, Bybit prevented price volatility and rapidly replenished its reserves.

    Transparency remained central to Bybit’s recovery efforts. CEO Ben Zhou publicly addressed users through a live-streamed Q&A just 30 minutes after the breach became public knowledge. In the following days, Zhou continued providing daily updates on fund recovery, security enhancements, and internal investigations.

    To further reassure users, Bybit completed a full proof-of-reserves audit on February 24. The audit independently verified the exchange’s solvency and confirmed that user assets were backed 1:1. This proactive transparency set a new industry standard for crisis management following major hacks.

    Blockchain’s inherent transparency also supported recovery efforts. Public transaction records enabled industry participants and authorities to swiftly trace stolen assets. Through rapid coordination with global exchanges and regulators, more than $40 million worth of the stolen crypto was successfully frozen—highlighting the value of real-time industry cooperation.

    This collaboration extended beyond immediate recovery. Bybit continued working closely with law enforcement agencies and cybersecurity experts to seize additional assets and identify the attackers. These unified efforts underscored the crypto industry’s growing maturity and commitment to security.

    Ultimately, Bybit’s crisis highlighted the increasing importance of collective action. With hackers becoming more sophisticated, industry-wide coordination, transparency, and swift response capabilities are more critical than ever. Bybit’s survival serves as a powerful example of how effective collaboration can help crypto companies overcome even the most severe security threats.

    Disclaimer: This article does not have journalistic/ editorial involvement of indiantelevision.com.indiantelevision.com group or its websites does not endorse/ subscribe to the contents of the article/advertisement and/or views expressed herein.

    The reader is further advised that Online Casino, Betting, Online Gaming , Crypto products, Financial Investments/Engagement , NFTs, Products associated with health, wellness, and food are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions or risk associated with health conditions.

    Indiantelevision.com group shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the views, opinions, announcements, declarations, affirmations etc., stated/featured in the same. The decision to read hereinafter is purely a matter of choice and shall be construed as an express undertaking/guarantee in favour of indiantelevision.com (indiantelevision.com group) of being absolved from any/ all potential legal action, or enforceable claims. The content may be for information and awareness purposes and does not constitute financial advice. 

  • Nazara’s Kiddopia  teams up with Hasbro to bring PJ Masks heroes to early learning app

    Nazara’s Kiddopia teams up with Hasbro to bring PJ Masks heroes to early learning app

    MUMBAI: In a marriage of tiny heroes and tinier thumbs, Nazara Technologies’ award-winning educational platform Kiddopia has struck a deal with toy titan Hasbro to inject the wildly popular PJ Masks characters into its digital playground for pre-schoolers.

    The partnership will unleash a battalion of exclusive activities featuring the pint-sized nocturnal crusaders—Catboy, Owlette and Gekko—designed to blend entertainment with education in what promises to be a pedagogical romp for the under-five set.

    “We are thrilled to partner with Hasbro to bring PJ Masks to Kiddopia,” effused Kiddopia chief operating officer Dhaval Sheth. “Our mission is to make learning fun, and by integrating these beloved characters into our platform, we are creating an exciting new way for kids to explore, learn, and play.”

    The fresh content will include interactive mini-games bolstering early maths and literacy, creative storytelling adventures, and problem-solving challenges that champion teamwork—all wrapped in the irresistible PJ Masks universe that has children worldwide donning makeshift capes at bedtime.

    Hasbro senior vice president of business affairs Nick Mitchell  remarked: “PJ Masks has captivated young audiences worldwide, and we look forward to bringing these heroic adventures to the Kiddopia app. This partnership aligns perfectly with our goal of delivering engaging, high-quality play experiences across multiple platforms.”

    The digital heroics will commence later this year, available to all subscribers on both iOS and Android platforms. 

  • NP Digital India clicks into top three per cent with Google Premier Partner status

    NP Digital India clicks into top three per cent with Google Premier Partner status

    MUMBAI: NP Digital India has just secured a premier partner badge from Google for 2025, placing it among the top 3 per cent of Google partners in India, a testament to its expertise in Google ads, performance marketing, and client growth strategies.

    Co-founded by Prady, Neil Patel, and Mike Kamo, the performance-driven digital marketing agency has rapidly emerged as a powerhouse, offering a full spectrum of services across SEO, SEM, SMM, creative strategy, and UX/UI design. With this recognition, NP Digital India gains access to exclusive insights and tools, ensuring even sharper ad targeting and data-driven results for its clients.

    NP Digital India managing director Rubeena Singh said, “Being recognized as a Google Premier Partner is a powerful validation of our team’s expertise and relentless commitment to excellence. This achievement not only underscores our leadership in digital marketing but also bolsters our vision for growth and the expansion of NP Digital India’s services across India. With these exclusive benefits, we are even better equipped to accelerate the business success of our clients and make a greater impact on the Indian digital landscape.”

    To earn this prestigious status, NP Digital India exceeded performance benchmarks in Google ads, optimising campaigns to maximise client success. With cutting-edge strategies and an ever-expanding reach, the agency continues to redefine digital marketing excellence in India.
     

  • Swiggy Instamart delivers big as smaller cities set new shopping records

    Swiggy Instamart delivers big as smaller cities set new shopping records

    MUMBAI: In a move as swift as its deliveries, Swiggy Instamart has expanded its quick commerce footprint to 100 cities across India, catering to the surging demand for 10-minute doorstep convenience beyond metro hubs. The expansion brings over 30,000 products from groceries and gadgets to fashion and festive essentials closer to millions of new customers in Raipur, Siliguri, Jodhpur, Thanjavur, and beyond.

    “India’s love for instant convenience isn’t just an urban trend, it’s a nationwide phenomenon,” said Swiggy Instamart CEO Amitesh Jha. “As quick commerce evolves, we’re thrilled to bring its benefits to underserved geographies, empowering local businesses and delivery partners while meeting growing consumer needs.”

    Swiggy’s expansion reflects a broader shift in shopping behaviour, with one in four new users in 2025 hailing from tier 2 and 3 cities. Riding this momentum, the platform is ramping up operations with ‘megapods’ large-scale dark stores spanning 10,000-12,000 sq. ft. These hubs can stock 50,000 plus products, tripling inventory and offering an expanded selection of FMCG, D2C, and local brands tailored to regional preferences.
    As Swiggy Instamart reshapes retail in smaller cities, unique shopping trends are emerging, Patna raced to 1,000 plus daily orders in just four days, while Raipur set a launch-day record with 300 orders. Thiruvananthapuram even outpaced Mumbai in demand for hot & sweet flavoured chips. Onions, tomatoes, and coriander remain the most ordered items, while one Dehradun shopper spent a staggering Rs 3.34 lakh in total, and a Thiruvananthapuram resident set a single-day record of Rs 69,993.  
     

  • Roadies co-creator Rajiv Lakshman takes charge at Infinitum as IP chief

    Roadies co-creator Rajiv Lakshman takes charge at Infinitum as IP chief

    MUMBAI: Rajiv Lakshman, one of the masterminds behind iconic reality TV juggernauts MTV Roadies and Splitsvilla, has joined Infinitum Network as group head of intellectual properties, bringing his 25-year creative arsenal to the rapidly expanding multi-channel network.

    “I’m thrilled to share that I’ve joined Infinitum Networks,” announced Lakshman on his social media. The content veteran, who has spent over two decades crafting genre-defining shows across adventure, romance, culinary and startup territories, is set to inject his creative firepower into one of India’s fastest-growing digital content stables.

    Already a heavyweight in the digital arena, Infinitum boasts a staggering global footprint that would make even tech giants blush:

    •    200+ influencers with a combined following of 24 million+

    •    400+ shows across 10+ platforms

    •    Content in 100+ languages reaching 160+ countries

    •    A whopping 4 billion+ followers across platforms

    •    60 million+ subscribers across 400+ YouTube channels

    The MCN has made content for platforms such as aha, Star, Disney Hotstar (JioHotstar), Zee5, Asian Cinemas, Moj, Geetha Arts, facebook, ShareChat and YouTube.

    The network’s talent pool reads like a who’s who of digital fame, featuring influencer powerhouses such as Srishti Shukla (6 million followers), Deepthi Sunaina (4.2 million), and Shanmukh Jaswanth (2.7 million). Its YouTube portfolio includes NBK Originals with a jaw-dropping 10 million subscribers.

    Looking beyond traditional MCN boundaries, Lakshman’s vision for Infinitum includes creating cross-platform franchises that can travel globally while nurturing emerging talent from tier two and tier 3 cities.

    “What excites me most about Infinitum is their hybrid approach,” Lakshman explained, highlighting the network’s impressive track record of producing 275+ web series and educational content across multiple languages.

    His bullish strategy aims to establish Infinitum as the launchpad for creators transitioning from social to mainstream media while developing sustainable economic models that fairly reward talent – a refreshing approach in an industry often criticised for exploiting creative minds.

    As traditional media continues its digital metamorphosis, Lakshman’s move signals a seismic shift in how content powerhouses are positioning themselves in the creator economy’s gold rush.