ITV

Category: iWorld

  • Amazon’s Kuiper Project to launch first full satellite batch for global broadband

    Amazon’s Kuiper Project to launch first full satellite batch for global broadband

    MUMBAI: Amazon’s Project Kuiper is launching its first full batch of satellites into orbit. The “KA-01” mission, scheduled for no earlier than 12 pm EDT on Wednesday, 9 April  will deploy 27 satellites via a United Launch Alliance (ULA) Atlas V rocket from Cape Canaveral Space Force Station, Florida.

    The mission aims to establish a low-latency, high-speed internet service accessible globally. The first-generation satellite system will consist of over 3,200 low Earth orbit satellites. The KA-01 launch is a critical step in deploying this constellation.

    The satellites deployed in the KA-01 mission feature improvements over previous prototypes, including enhanced phased array antennas, processors, solar arrays, propulsion systems, and optical inter-satellite links. A dielectric mirror film has been applied to the satellites to minimize reflected sunlight, addressing concerns from ground-based astronomers.

    The satellite payload is the heaviest ever carried by a ULA Atlas V rocket, requiring the rocket to fly in its most powerful configuration with five solid rocket boosters. The payload fairing measures 77 feet (23.5 meters) in height and 16.4 feet (5 meters) in width.

    Following launch and initial deployment by ULA, Kuiper’s mission operations center in Redmond, Washington, will manage the constellation. The satellites will use electric propulsion to ascend to their operational orbit of 392 miles (630 km), traveling at speeds exceeding 17,000 miles per hour.

    The mission’s primary objective is to achieve safe satellite deployment and establish end-to-end network connectivity. Future launches, including seven more on the Atlas V and 38 on ULA’s Vulcan Centaur, are planned to expand the constellation. Additional launches will occur with Arianespace, Blue Origin, and SpaceX.
    Amazon plans to begin delivering Kuiper internet services to customers later this year. The company is currently hiring to support the project’s development and deployment.

  • Pokémon Unite WCS India Qualifier 2025 kicks off with a $37.5K prize bait

    Pokémon Unite WCS India Qualifier 2025 kicks off with a $37.5K prize bait

    MUMBAI: This April, India’s Pokémon pros have one mission: catch that ticket to Anaheim. The Pokémon Company and Skyesports have officially unleashed the Pokémon Unite World Championship Series (WCS) 2025 India Qualifier—with a juicy prize pool of $37,500 up for grabs and a chance to fight for glory on the world stage.

    The winner of the India Qualifier will represent the nation at the Pokémon Unite World Championship 2025 in Anaheim, USA. There, teams from around the world will battle for their share of a $500,000 prize pool and the coveted global title.

    Registrations close on 4 April, so if you’ve got the reflexes of Pikachu and the brains of an Alakazam, you’d better move fast. The qualifiers begin 5 April in a single-elimination format, with the top eight teams advancing to Playoffs on 6 April. The Playoffs will follow a double-elimination bracket, and every match will run best-of-three (BO3), ensuring enough drama to keep trainers on the edge of their Poké Balls.

    Skyesports will livestream the entire playoff action on its official Youtube channel, giving fans a front-row seat to the adrenaline-pumped spectacle.

    “After the immense success of the ACL India League 2025, which garnered more than 1.3 million views, we are proud to bring the Pokémon Unite WCS 2025 India Qualifier to our players. This tournament reaffirms our commitment to nurturing grassroots esports talent and providing a clear path to international glory. I wish the best of luck to all the participants,” said Skyesports founder & CEO Shiva Nandy.

    With Pokémon Unite now announced as a medal event at the Asian Games 2026, India’s esports scene is levelling up—fast. WCS 2025 becomes the second major international route for Indian players after the ACL, which already sent Revenant XSpark and GodLike Esports to Japan earlier this year.

    This April, only one team will evolve into India’s Pokémon Unite elite. Will yours be the one?

     

  • Kuku FM and Penguin India launch 15 exclusive Hindi audiobooks

    Kuku FM and Penguin India launch 15 exclusive Hindi audiobooks

    MUMBAI: Kuku FM has joined hands with publishing giant Penguin Random House India (PRHI) to launch 15 exclusive Hindi audiobooks adapted from Penguin’s bestselling titles.

    This partnership not only expands both brands’ storytelling universe but also caters to India’s booming demand for regional audio content. With digital audio consumption skyrocketing, the collaboration brings a treasure trove of literary works to life in a more immersive and accessible format.

    The curated collection includes works by some of India’s most celebrated voices Gaur Gopal Das, Devdutt Pattanaik, Harish Bhat, Indra Nooyi, Raghuram Rajan, Ankur Warikoo, and Neena Gupta, among others. These audiobooks, produced and adapted by Kuku FM, promise high-quality narration, cultural resonance, and a deeply engaging listener experience.

    “Our customers have higher expectations from us every day, and at Kuku FM, we love rising to that challenge. They know what they want and need plenty of choices. We aim to bring the best books to them in their language and give them a unique yet engaging listening experience,” said Kuku FM CEO & co-founder  Lal Chand Bisu.

    “We are excited to partner with an iconic publisher like Penguin to not only expand our library but also ensure that we’re opening up a whole new world of entertainment and knowledge for every Indian in more accessible formats.”

    Titles will be available on the Kuku FM Android app from April 2025, priced from Rs 175 making bestselling reads more affordable than ever in audio format.

    PRH India vice president  & product Vijesh Kumar added, “At Penguin, we are committed to making books more accessible and inclusive, ensuring they reach readers in the formats they love. Our exclusive partnership with Kuku FM marks an exciting milestone as we bring some of our most celebrated titles to Hindi audiobooks for the first time. With storytelling evolving beyond the page, audiobooks offer a dynamic and immersive way to experience books welcoming both avid readers and new audiences alike.”

    The collaboration aligns perfectly with the projected growth of India’s OTT audio market expected to hit $1.8 billion by 2025 with over 100 million users.

    “The collaboration is a critical extension of Kuku FM’s highly curated portfolio of stories and we are excited to expand this universe further with PRH India who are known to have some of the most storied authors and books in their library,” said Kuku FM head of content acquisition Prerna Vohra.

    PRH India manager & audio Vidhi Nangia added, “Audiobooks are seeing tremendous growth globally, and India is no exception, with the market expected to grow over 30 per cent annually. Recognising this shift in how audiences engage with literature, Penguin is thrilled to partner with Kuku FM to introduce 15 Hindi audiobooks by beloved authors such as Bhat, Warikoo, and Nooyi. Kuku FM’s commitment to exceptional curation and production ensures that our cherished works are presented with the utmost quality. This collaboration marks the beginning of a promising journey to make our stories accessible to an even broader audience.”

    The exclusive collection of Hindi audiobooks includes Tata Stories by Bhat, Bravehearts of Bharat by Vikram Sampath, and My Life in Full by Nooyi. Listeners can also enjoy Jeevan ke Adbhut Rahasya and Energise Your Mind by Das, along with India’s Most Fearless 1 and India’s Most Fearless 2 by Shiv Aroor and Rahul Singh. The line-up features Mythakon se Vigyan Tak by Gauhar Raza, Jaya and The Book of Ram by Pattanaik, and Breaking the Mould by Rajan and Rohit Lamba. Also included are Make Epic Money and Build an Epic Career by Warikoo, Sach Kahun Toh by Gupta, and Manoj Bajpayee by Piyush Pandey.

  • Raaj S Kaushal appointed series head, Hindi originals at ZEE5, promising new content

    Raaj S Kaushal appointed series head, Hindi originals at ZEE5, promising new content

    MUMBAI: Raaj S Kaushal has joined Zee5 as the series head of Hindi originals from February, marking a significant move for the streaming platform. Kaushal brings extensive experience from his previous roles at Zee Studios, Dice Media, and other prominent media companies.

    His career includes a diverse range of projects, from television series like Taarak Mehta Ka Ooltah Chashma and x to OTT content for platforms like AltBalaji. He has also worked on films, including the critically acclaimed “200 Halla Ho” on Zee5.

    In his new role, Kaushal will lead the development and commissioning of original Hindi content for ZEE5, aiming to create “groundbreaking content.” His experience in various aspects of content creation, including production, screenwriting, and creative direction, positions him to contribute to the platform’s growth.

    Kaushal’s background encompasses both television and OTT platforms, providing him with a comprehensive understanding of the Indian entertainment landscape. He has managed projects across various genres, demonstrating his ability to deliver successful content.

    Zee5’s appointment of Kaushal reflects its focus on strengthening its Hindi originals offering. His experience and leadership are expected to play a key role in shaping the platform’s content strategy.

  • Netflix extends multilingual content viewing to TVs

    Netflix extends multilingual content viewing to TVs

    MUMBAI: Netflix has at long last unleashed its full linguistic arsenal on television screens worldwide, allowing subscribers to frolic through its catalogue in whichever of its 30-plus languages tickles their fancy. The streaming behemoth, which had previously restricted this multilingual delight to mobile devices and web browsers, has finally capitulated from 2 April to the thousands of monthly pleas from linguistically frustrated viewers.

    The timing could hardly be more apt. Nearly a third of all viewing on the platform now involves non-English content—a figure that explains why Korean survival drama Squid Game had British grandmothers attempting to pronounce Ojingeo Geim and why Spanish heist caper Berlin has viewers worldwide practicing their ¡Vamos! with varying degrees of success.

    “This much-anticipated feature carries over the experience members already enjoy on mobile devices and web browsers,” Netflix announced. 

    The streaming giant has also cottoned on to another delicious trend: subscribers have been using the service as a language-learning tool. With customisable subtitle options and a “Browse by Language” feature, Netflix has become an accidental competitor to Duolingo—albeit one with considerably more drama, bloodshed and royal intrigue.

    For the truly adventurous linguistic daredevils—those peculiar souls who might fancy watching Mexican telenovelas with Korean dubbing and English subtitles—Netflix has now made such exotic combinations possible on the biggest screen in the house.

    Global sensations like France’s Lupin, Mexico’s Who Killed Sara?, Norway’s Troll and Germany’s Oscar-winning All Quiet on the Western Front have demonstrated that language barriers in entertainment are crumbling fast. What’s driving this babel of content consumption? Perhaps viewers are finally discovering what continental Europeans have known for decades: that Hollywood doesn’t have a monopoly on compelling storytelling.

    As streaming wars intensify and competitors scramble for global market share, Netflix’s linguistic flexibility may prove its secret weapon. After all, in the battle for worldwide domination, speaking the local lingo is more than half the battle—it’s the whole war.

  • Startup Mahakumbh panel unravels growth of Indian gaming

    Startup Mahakumbh panel unravels growth of Indian gaming

    New Delhi: India’s gaming industry has hit the jackpot while the rest of the world seems to be playing on easy mode. At this week’s Startup Mahakumbh, the crème de la crème of India’s digital entertainment world gathered to spill the beans on what’s turning the country into a gaming colossus.

    The star-studded panel—featuring Bookmyshow fonder & CEO Ashish Hemrajani,  Games24/7,  founder & CEO Bhavin Pandya, Dream11 cofounder & CEO Harsh Jain and Bitkraft partner Anuj Tandon—didn’t mince words about the sector’s explosive trajectory. The discussion, masterfully refereed by JetSynthesys founder & CEO  Rajan Navani, revealed that while global gaming revenues have hit pause, India’s gaming scene is charging ahead at a blistering 20 per cent annual clip.

    “The gaming and digital entertainment industry in India is at an inflection point,” declared Navani. “With the right mix of innovation, investment, and responsible regulation, India can become a global powerhouse.” No small talk there.

    The once-questioned spending power of Indian gamers has been dramatically upended by UPI and one-click payment solutions. In-app purchases alone are projected to rake in a whopping $4.3 billion within four years—enough to make even the most hardened venture capitalist’s mouth water.

    The gold rush hasn’t gone unnoticed across borders. Executives from gaming giants Sega and Tencent were spotted prowling the event, eyeing up the burgeoning market with barely disguised avarice.

    A separate session on investment strategies laid bare the brutal realities facing founders. Investors confessed to maintaining watchlists of 200-300 promising entrepreneurs, tracking them well before products even see the light of day. Common pitfalls for startups include the seductive but dangerous trap of over-raising at sky-high valuations and the cardinal sin of delaying monetisation.

    “Early revenue generation isn’t just nice to have—it’s essential,” one panelist quipped, cutting through the typical startup waffle like a hot knife through butter.

    Government initiatives like Startup India are  hailed as crucial catalysts, while investors stressed that the days of chasing unicorn status at all costs are well and truly over. The new mantra? Sustainable business models that actually turn a profit—revolutionary concept, that.

    The second edition of Startup Mahakumbh follows last year’s blinding success, which saw over 48,581 visitors and 1,306 exhibitors descend upon the event like bees to honey.

    As India’s gaming ecosystem continues its meteoric rise, one thing is crystal clear: in the digital playground of entertainment, India is no longer merely a player—it’s becoming the house. And as any gambler worth their salt knows, the house always wins.

  • Content India: Indian entertainment’s power play as streaming, AI and regulation collide

    Content India: Indian entertainment’s power play as streaming, AI and regulation collide

    MUMBAI: Move over, primetime television, the new battleground for eyeballs is digital. With smartphones doubling as multiplexes and streaming platforms serving as global entertainment highways, Indian content is having its biggest moment yet. But along with opportunities, the industry faces significant regulatory, technological, and monetisation challenges.

    At Content India 2025’s Perspectives for Change session, leading industry executives, including Gaurav Banerjee (MD & CEO, Sony Pictures/Sony Liv), Jason Hafford (founder, Prototype Content), Kilian Kerwin (president, Jaya Entertainment), Roma Khanna (producer), Tanisha Khanna (lawyer, Nishith Desai Associates), and Shoojit Sircar (CEO, Rising Sun Films), discussed what’s next for Indian entertainment. One thing was clear: the rules of the game are changing, and only the agile will thrive.

    Artificial Intelligence (AI) is no longer just a futuristic concept; it’s already shaping how content is produced, consumed, and monetised. AI-powered analytics are refining ad placements and content recommendations, making streaming services more personalised than ever.

    “AI is a game-changer for storytelling,” said Gaurav Banerjee. “We’re now able to understand audiences at an unprecedented level. The way we create, distribute, and monetise content is evolving, and platforms that adapt quickly will dominate.”

    According to industry insights, AI has led to a 15–20 per cent boost in ad revenue and pay-per-view subscriptions, improving monetisation for platforms.

    Banerjee further noted how AI is addressing long-standing biases in content creation. “For years, storytelling was dominated by certain voices. AI-driven insights are now helping us correct that imbalance, ensuring more diverse representation in entertainment.”

    With AI also being used to automatically translate and dub content, regional storytelling is gaining a global reach. “We’re seeing a major shift where a Tamil or Telugu film can be released worldwide with AI-driven localisation. That’s a huge leap forward,” added Kilian Kerwin.

    If AI is supercharging content, regulations are defining the playground. The Indian entertainment industry is increasingly facing scrutiny, particularly in the digital space. The IT Rules and other regulatory frameworks are being challenged in court, with concerns over censorship and content liability.

    This regulatory uncertainty is causing anxiety among streaming platforms. “Creative freedom is crucial,” said Roma Khanna. “At the same time, we understand the need for responsible storytelling. But what we don’t want is ambiguous laws that leave platforms and creators second-guessing what’s acceptable.”

    Banerjee was more direct: “We need clear and predictable regulations. Content creators should not feel like they’re constantly walking on eggshells. Regulation should encourage creativity, not stifle it.”

    While OTT platforms remain largely self-regulated, concerns about political sensitivities and legal repercussions have led to increased caution in content curation. “We have seen instances where content was pulled due to public backlash,” added Tanisha Khanna. “It’s crucial that there’s a structured, fair process in place.”

    While streaming platforms are thriving, making money remains a puzzle. Subscription models have their limits, and ad-supported streaming is still evolving. However, new-age monetisation models like microtransactions, premium ad tiers, virtual goods, and gamified content experiences are gaining traction.

    Banerjee shed light on the shift in viewer spending habits. “Five years ago, people were hesitant to pay for content. Now, we have 62 per cent of Indian households paying for digital entertainment. The audience values good storytelling, and they’re willing to pay for it.”

    The advertising-based video-on-demand (AVOD) model is also witnessing a surge. “We saw a 40 per cent increase in AVOD revenue last year,” Banerjee revealed. “Ad-supported content isn’t just for budget-conscious viewers anymore. Even premium audiences are engaging with it.”

    Interestingly, India’s vast language diversity is proving to be a monetisation goldmine. Viewers are streaming content in multiple languages, increasing the reach of regional cinema and opening new revenue streams for platforms.

    “Regional content is the future,” said Shoojit Sircar. “More than 60 per cent of future content investments are going into non-Hindi programming, and for good reason. The audience is demanding authenticity, and regional storytelling delivers that in a way no other content can.”

    The biggest validation of Indian entertainment’s success? Global audiences can’t get enough of it. Indian shows and films are now regularly trending in the top 10 lists on global platforms.

    Platforms like Amazon Prime and Netflix are doubling down on Indian originals, and franchises such as Mirzapur, Panchayat, and Citadel: Honey Bunny are expanding their universes. In 2024 alone, Indian content trended in the top 10 worldwide every single week.

    “India has always had great stories, but now we have the technology and platforms to take them global,” said Jason Hafford. “We’re no longer just exporting films, we’re shaping global content trends.”

    The rise of international collaborations is also a promising sign. “We’re working with global studios, co-producing, and experimenting with formats that have never been tried before in India,” said Kilian Kerwin. “The future is cross-border storytelling.”

    The future of Indian entertainment is a mix of boundless opportunity and complex challenges. AI is set to revolutionise content, but ethical concerns and biases must be addressed. Regulations will shape how platforms operate, but clarity is needed to encourage innovation. And while monetisation strategies evolve, striking the right balance between subscriptions, ads, and new revenue streams will be crucial.

    For Gaurav Banerjee, the most exciting part is yet to come. “We’re only scratching the surface. With 5G rolling out, AI making content discovery seamless, and regional content driving engagement, the OTT revolution in India is far from reaching its season finale, it’s just getting started.”

    With the entertainment landscape evolving faster than ever, one thing is certain – the golden age of Indian content is here, and the best is yet to come.
     

  • Streaming strikes gold as India’s entertainment industry hits new highs

    Streaming strikes gold as India’s entertainment industry hits new highs

    MUMBAI: If content is king, India’s entertainment industry is the kingdom where multiple rulers are emerging. At Content India 2025, industry stalwarts dissected the evolving media landscape in The State of the Indian Entertainment Nation panel discussion. From the meteoric rise of streaming to the power of regional narratives, the session brought to light the shifting dynamics of how Indians consume entertainment today.

    India’s over-the-top (OTT) landscape is on an unstoppable growth trajectory, with over 500 million digital viewers making it one of the largest streaming markets globally. The paid subscription ecosystem grew 10 per cent in 2023, bringing in Rs 9,900 crore (1.2 billion dollars) in revenue, while the advertising-based video-on-demand (AVOD) model jumped 40 per cent to Rs 6,800 crore (850 million dollars).

    Prime Video India director & head of SVOD business Shilangi Mukherji captured the moment by saying, “Streaming has democratised content. It’s no longer about big cities versus small towns. Today, the same audience that enjoys an international thriller can also binge-watch a hyperlocal drama from a remote region. The lines have blurred.”

    Streambox Media founder and CEO Anuj Gandhi agreed, noting that AI-driven hyper-personalisation is further shaping the streaming experience. “The biggest challenge for any OTT platform is making sure that users find what they want before they get frustrated. AI is now solving that problem, ensuring people spend less time searching and more time watching.”

    Despite streaming’s dominance, the theatrical experience refuses to fade into the background. While the OTT boom has led to a dip in mid-budget theatrical releases, big-ticket films continue to dominate. “Theatres aren’t dying, they’re just evolving,” said Applause Entertainment MD Sameer Nair. “The magic of a collective viewing experience is irreplaceable. Streaming has changed consumption habits, but cinema will always be a cultural event in India.”

    The merger of PVR and INOX has strengthened multiplex chains, making them more resilient against digital competition. However, the industry has become more cautious with high-budget originals. Many OTT platforms are now focusing on regional acquisitions and dubbing successful content instead of creating big-budget originals from scratch.

     If there’s one undeniable trend, it’s the explosion of regional content. Data shows that 48 per cent of all content produced in India in 2024 was in regional languages. Streaming platforms are doubling down on dubbed and subtitled content to bridge linguistic barriers and tap into non-Hindi-speaking markets. The industry is no longer bound by language, hyperlocal content is travelling far beyond its native state.  

    Hungama Digital Media CEO Siddhartha Roy noted, “We are witnessing a content explosion beyond Hindi. Regional is the new national. A Telugu film dubbed in Hindi or a Malayalam film finding audiences in Tamil Nadu, this cross-pollination of audiences is proof that language is no longer a barrier.”

    Phantom Films CEOSrishti Behl added, “The best content is not necessarily being created in Mumbai. It’s coming from smaller production hubs in Chennai, Hyderabad, and even remote pockets of India. The industry is decentralising, and that’s exciting.”

    Artificial intelligence (AI) is emerging as a game-changer for both content creation and consumption. AI-driven personalisation ensures that platforms serve users exactly what they want, while interactive content formats are gaining traction from AI-powered interactive storytelling to immersive live-streaming experiences.

    Aniruddha Roy Chowdhury, an acclaimed director, shared his perspective on AI’s role in the creative process. “AI is not here to replace filmmakers, but to assist them. Whether it’s de-aging actors, enhancing visual effects, or even predicting audience preferences, AI is making storytelling smarter.”

    The future of Indian entertainment is a melting pot of theatrical spectacles, streaming supremacy, regional dominance, and AI-driven innovations. As India’s internet penetration deepens and smartphone usage skyrockets, the next chapter in the industry’s evolution is being written in real-time.

    “We’re in the business of storytelling,” said Shilangi Mukherji. “And in India, stories never run out. They only get better.”

  • Streaming’s next blockbuster AI regional content and interactive boom

    Streaming’s next blockbuster AI regional content and interactive boom

    MUMBAI: India’s digital entertainment landscape is witnessing a blockbuster transformation, with over 500 million viewers tuning into over-the-top (OTT) platforms, making it one of the largest streaming audiences in the world. At Content India 2025 Allied Global Marketing MD, APAC Jamie Crick presented a deep dive into India’s surging OTT market, revealing a sector in overdrive. As data prices drop and internet speeds surge, India’s appetite for on-demand content is growing faster than a viral meme.

    The numbers tell a compelling story. In 2023, India recorded 96 million paid OTT subscriptions, driving a 10 per cent rise in revenue to Rs 9,900 crore (1.2 billion dollars). Meanwhile, advertising-based video-on-demand (AVOD) proved to be a major money-spinner, contributing Rs 6,800 crore (850 million dollars), a staggering 40 per cent increase from the previous year. Clearly, whether audiences are paying for subscriptions or watching ads in exchange for free content, the demand for digital entertainment is skyrocketing.

    With over 80 streaming platforms vying for attention, the content buffet is expanding rapidly. While Hindi continues to dominate, regional content is emerging as the true scene-stealer, now accounting for 50 per cent of total OTT consumption. As more platforms invest in Tamil, Telugu, Bengali, Marathi, and Malayalam productions, the industry is witnessing a significant democratisation of content, bringing hyper-local stories to the national mainstream. Projections indicate that over 60 per cent of future content investments will go towards non-Hindi programming, underlining the massive shift in viewer preferences.

    Technology is playing a lead role in shaping the industry’s future. With AI-driven hyper-personalisation, viewers now spend less time searching and more time watching, thanks to smart recommendations tailored to their interests. Interactive content and live streaming, from gaming to sports to reality-based formats are becoming mainstream, turning passive viewing into an immersive experience. The rise of short-form content is further redefining audience engagement, especially among younger viewers who prefer snackable entertainment over traditional long-form storytelling.

    Interestingly, affordability isn’t deterring audiences. With 62 per cent of Indian households now paying for digital entertainment, the willingness to invest in quality content is evident. The emergence of new monetisation models, including microtransactions, premium ad tiers, and brand collaborations, signals a shift in how platforms generate revenue while keeping content accessible.

    As international giants battle homegrown platforms, the race for eyeballs is heating up. With 5G rollout accelerating, smartphone penetration soaring, and AI making content discovery seamless, the OTT revolution in India is far from reaching its season finale, it’s just getting started.

  • Oven Story and Abhishek Sharma serve up a cheesy IPL experience

    Oven Story and Abhishek Sharma serve up a cheesy IPL experience

    MUMBAI: Cricket and pizza two of India’s biggest passions come together this IPL season as Oven Story partners with Indian Cricketer Abhishek Sharma for an action-packed campaign. With the launch of 2X Cheesy Pizzas, fans can now enjoy an even more indulgent match-day experience.

    Adding a playful twist, Oven Story’s cricket-themed packaging transforms into a mini cricket field, allowing fans to take on the Six Sixes Challenge—a thrilling contest where winners get free pizzas for an entire year!

    Abhishek, known for his explosive batting, stars in a fun Instagram video where he sets out to hit six sixes but ends up playing on the innovative pizza box instead, highlighting the unexpected joy of cricket in a unique way.

    Rebel Foods chief marketing officer Nishant Kedia said, “At Oven Story, we believe that great food should come with great experiences. With our 2X Cheesy Pizzas and interactive packaging, we’re making sure cricket fans have something extra to cheer for this IPL season. And the chance to win free pizzas for a year? That’s just the cherry on top!”

    Cricketer Abhishek added, “IPL is all about high-energy moments, big hits, and non-stop excitement just like Oven Story’s pizzas! I love how this campaign brings cricket and food together in such a fun and interactive way. Can’t wait to see fans take on the six sixes challenge!”

    How to Participate?

    To enter, fans must record themselves hitting six sixes in a row, post the video on Instagram, and tag Ovenstorypizza. Winners will enjoy free pizzas for a year a dream for every foodie and cricket fanatic!