Category: iWorld

  • Flipkart trolls Amazon with bleat-worthy twist ahead of G.O.A.T sale

    Flipkart trolls Amazon with bleat-worthy twist ahead of G.O.A.T sale

    MUMBAI: Flipkart just proved once again that it doesn’t just do deals — it does drama. Ahead of its G.O.A.T (Greatest of All Time) Sale going live on 12 July, the e-commerce giant dropped a savage social media post that’s sent the internet into a tizzy and had rival Amazon fans doing a double take.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Flipkart (@flipkart)

    The post kicked off with a bold bait: “People from Amazon caught shopping on Flipkart.” Cue chaos. But as users swiped, the truth and the troll was revealed: it was just a picture of a goat lounging outside a building named Amazon Park Apartments.

    Yes, the G.O.A.T is back, and it’s sassier than ever.

    In typical Flipkart fashion, the post combined wordplay, wit, and a little animal mischief to stir up buzz, turning a literal location into a headline-worthy punchline. The smug goat, now a recurring campaign mascot, delivered the ultimate side-eye to everyone who fell for the clickbait.

    The post quickly went viral, racking up laughs and likes and once again proving Flipkart’s mastery at marketing mischief.

    With the G.O.A.T Sale promising blockbuster discounts across electronics, appliances, fashion, and more, Flipkart is clearly not just aiming for best deals, it’s gunning for the crown in brand banter supremacy. Game, set, and goat.  

  • Suniel Shetty returns, Jackie Shroff joins the mayhem in Hunter Season 2

    Suniel Shetty returns, Jackie Shroff joins the mayhem in Hunter Season 2

    MUMBAI: The streets of Mumbai are set to rumble again, and this time, there’s twice the firepower. Amazon MX Player, Amazon’s free streaming service, has just dropped the high-octane teaser for Hunter Season 2, reuniting fans with Suniel Shetty’s brooding cop Vikram Sinha and introducing Jackie Shroff in a role that’s as unpredictable as it is powerful.

    Directed by Prince Dhiman and Alok Batra, and produced by Yoodlee Films (the film division of Saregama India), the new season promises a bigger, bolder, and bloodier ride through the murky alleys of crime and vengeance, this time with international stakes and a villain who’s all charm, chaos, and calculated menace.

    From Mumbai to Thailand, the teaser teases a wild chase high on drama, heavy on action, and packed with the kind of Bollywood masala that fans crave. Also starring Anusha Dandekar and Barkha Bisht, Season 2 of Hunter picks up where the first left off: Vikram Sinha is back, but this mission is deeply personal, and the shadows are darker than ever.

    In typical MX Player style, Hunter S2 will stream for free, making it easily accessible across the Amazon shopping app, Prime Video, Fire TV, Smart TVs, Airtel Xstream, and the MX Player app.

    Get ready for fists, fury, and full-blown face-offs because Vikram Sinha’s not just chasing justice, he’s outrunning his past.

  • Kofluence report decodes India’s booming influence economy

    Kofluence report decodes India’s booming influence economy

    MUMBAI: India’s influencer economy is hitting its stride—and going hyperlocal. Ad-tech platform Kofluence has dropped the 2025 edition of its flagship report Decoding Influence, unravelling how data, AI, and regional creators are reshaping digital advertising in the world’s fastest-growing content market.

    Based on insights from over 1,000 creators, marketers and industry leaders, the report paints a picture of a maturing ecosystem where brands are treating influencer partnerships not as vanity plays but as performance levers.

    “India’s influence economy has not only seen growth but also a decentralisation of influence. There is a dynamic shift with creators in Tier 2 and Tier 3 cities, often creating content in regional and vernacular languages, who are building strongly engaged communities through hyperlocal narratives,” observes Kofluence CEO & co-founder  Sreeram Reddy Vanga. “Amidst a trillion-dollar influencer advertising opportunity in India, we’re seeing brands approach influencer partnerships with far more intention and as a strategic marketing lever, driven by data, sustained by technology, and measured against business outcomes.”

    Key takeaways from Decoding Influence 2025:

    * Instagram leads the pack: With an estimated 1.8–2.3 million Indian creators, Instagram remains the top monetisation playground. Reels dominate revenue—charging anywhere from Rs 500–5,000 for creators under 10,000 followers, and crossing Rs 2 lakh for celebrity posts.

    * Big money flows: India’s influencer market is pegged at Rs 3,000–3,500 crore and climbing. E-commerce leads with 23 per cent of total influencer spends, followed by FMCG at 19 per cent. Over 25 per cent of brands ramp up influencer budgets during launches.

    * Small is powerful: Micro-influencers (10k–100k followers) are gaining traction. Some 52 per cent of marketers say they’re best suited for regional outreach. Diwali remains the hottest season, with brands kicking off campaign plans 2–4 weeks ahead.

    * AI and automation take hold: A full 61 per cent of brands are deploying tech platforms to manage influencer ops, with 18 per cent fully integrated. Generative AI is already used by 29 per cent of marketers—mostly to generate content ideas and assets.

    “With India crossing 900 million internet users, the creator economy is poised for continued expansion, fueled by government initiatives as well as significant technological advancements. Looking ahead, I believe we are moving towards the phase of integrated influence in which advertising mediums will increasingly converge together,” saYS co-founder Kofluence Ritesh Ujjwal.  “Decoding Influence 2025 is built on strong platform intelligence and first-party data, and will give marketers strategic insights on a rapidly evolving industry that is being transformed by AI, cookie deprecation and shifting creator-brand relationships. We hope you will find this report useful as you plan your next steps.”

    The Decoding Influence 2025 report leans heavily on first-party data and platform intelligence, offering an in-depth look at an industry evolving rapidly under the pressure of AI disruption, cookie phase-outs, and changing brand-creator dynamics.

  • Clickbait or click safe? McAfee warns of AI-fuelled scam storm this Prime Day

    Clickbait or click safe? McAfee warns of AI-fuelled scam storm this Prime Day

    MUMBAI: As India gears up to shop till it drops during Prime Day 2025, McAfee’s Global Prime Day Scams Study is throwing cold water on the online frenzy. With 96 per cent of Indians saying they’ll hit digital carts this year, scammers are salivating and they’ve got AI-powered cons in their arsenal.

    From over 36,000 fake Amazon websites to 75,000 scam texts impersonating delivery updates or refund alerts, McAfee Labs says cybercriminals are using deepfakes and urgency tactics to trick even the savviest shoppers.

    The report reveals a sobering stat: 71 per cent of Indians are more worried about AI-generated scams now than ever. And rightly so 80 per cent of scam victims reported losing over Rs 40,000, with young shoppers (18–24) being the most frequent targets, especially on social media.

    “Indian shoppers, who embrace online deals and social platforms, are increasingly falling prey to scams driven by urgency and persuasion,” said McAfee senior director of engineering, Pratim Mukherjee. “Prime Day is a time of excitement for Indian shoppers, but it has also become a prime target for scammers using AI to create hyper-personalized, convincing attacks that push people to click before they think. While many shoppers are taking precautions, the rise of AI-powered scams makes it more important than ever to stay vigilant.”

    Scammers are going high-tech, using deepfakes of influencers and celebrities, as well as flashy social media ads from dodgy “brands” offering too-good-to-be-true deals. One in five victims didn’t even report their losses, citing embarrassment and psychological distress, a stark reminder that online fraud cuts deeper than just wallets.

    And the fear is changing habits: 33 per cent of Indians say scam anxiety has made them abandon a purchase, and 27 per cent plan to shop less during Prime Day altogether.

    But there’s hope. Nearly half of all shoppers (49 per cent) said they’d consider using a scam detection tool to keep fraudsters at bay. As India barrels into an era of digital-first retail, the message is clear. Click with caution, and think before you tap.

  • Sadhana App crosses 1 million downloads with global spiritual appeal

    Sadhana App crosses 1 million downloads with global spiritual appeal

    MUMBAI: In a scroll-happy world chasing dopamine hits, one app is helping users pause and chant. The Sadhana App, a global frontrunner in the fast-growing Faith-Tech space, has quietly become the spiritual go-to for seekers across the world crossing 1 million downloads, boasting 1.7 lakh monthly active users, and racking up over 20,000 glowing reviews with an impressive 4.8-star global rating.

    Developed by the Vedic Sadhana Foundation, the app doesn’t just serve up spiritual content; it’s a full-fledged personal trainer for the soul, designed to make authentic Vedic practices accessible, interactive, and transformational. Think of it as Duolingo meets Dharma with a Sanskrit soundtrack.

    Unlike traditional apps that offer passive audio or sermon snippets, Sadhana empowers users to engage in guided mantras, rituals, and immersive spiritual tools. Users report everything from reduced stress and improved focus to a renewed connection with India’s Vedic heritage, all through the ancient discipline of daily sadhana.

    “This milestone is not just about numbers, it’s about a new kind of awakening,” said Vedic Sadhana Foundation CEO Priyanka Om Anand. “Today’s seekers aren’t content being preached to they want to participate, to experience, to transform. And that’s exactly what sadhana delivers.”

    And the journey isn’t slowing down. In April 2025, the Foundation launched the Tantra Sadhana App, a first-of-its-kind platform offering rare guided practices from the powerful Das Mahavidya tradition. With thousands already tuning in, it’s clear that the demand for esoteric yet authentic spiritual content is growing fast.

    Looking ahead, the Sadhana ecosystem is gearing up for further expansion with new features, offerings, and apps on the horizon, all designed to bring timeless Vedic wisdom into the pockets of today’s digitally connected souls.

    In a world of fleeting feeds and endless noise, Sadhana offers a pause button for the spirit, a daily ritual for anyone ready to swap mindless scrolling for mindful soul-searching.

  • Rgyan unveils AI-powered spiritual guide Bodhi for the digital age

    Rgyan unveils AI-powered spiritual guide Bodhi for the digital age

    NEW DELHI:  Spiritual tech startup Rgyan has launched Rgyan Bodhi, an AI-powered devotional assistant that blends ancient wisdom with modern intelligence to deliver tailored spiritual experiences to users in India and across the globe.

    Billed as a “living, breathing spiritual companion,” Bodhi taps into users’ birth details, location, and preferences to offer daily Panchang insights, personalised horoscopes, and dynamic astrological remedies. The app also suggests curated mantras for peace, prosperity and health, alongside Shubh Muhurat timings and graha gochar alerts.

    “Rgyan Bodhi is designed to light up your path and walk with you every step of your digital devotional journey,” said Rgyan co-founder & CEO Umesh Khatri. “In today’s fast-paced world, people are truly seeking inner peace and deeper connections. We’ve used the power of AI to bring the richness of our spiritual/devotional traditions directly to individuals, customized to their unique spiritual needs. This isn’t just about information; it’s about nurturing genuine spiritual growth and holistic well-being.”

    The assistant also doubles as a gateway to India’s spiritual ecosystem, offering ritual guides, sacred texts, guided meditations, and smart recommendations for puja items, rudraksha, pilgrimages, and astrology consultations. Users can engage with Rgyan’s growing spiritual network through built-in community features.

    Founded in 2018 by Khatri and Devendar Agarwal, Rgyan started as a devotional blog and has since evolved into a full-stack spiritual platform. The company claims it has built Bodhi with a strong focus on privacy, data security, and cultural integrity.

    Available on both the Rgyan website and app, the platform has racked up 8.7 million+ user visits, 63.7 million+ impressions, 15,000+ content uploads, and over 10,000 e-commerce transactions. With more than 4,000 devotional blogs and 10,000+ watch hours logged, the company is now betting on AI to power the next phase of spiritual engagement.

  • Jeff Williams to hand COO reins to Sabih Khan, the man behind Apple’s global engine

    Jeff Williams to hand COO reins to Sabih Khan, the man behind Apple’s global engine

    CUPERTINO: Apple’s long-serving chief operating officer Jeff Williams is stepping aside later this year, with Sabih Khan—the supply chain mastermind born in Moradabad, India—set to take charge as COO in a long-planned succession.

    Khan, currently senior vice president of operations, will assume the role later this month. Williams will remain through the end of the year, continuing to oversee Apple’s design team and health initiatives, including Apple Watch. After his departure, the design team will report directly to CEO Tim Cook.

    Williams, who joined Apple in 1998, was instrumental in the launch of the iPod, iPhone and Apple Watch, and helped craft Apple’s health strategy.

     “Apple wouldn’t be what it is without Jeff,” said Cook. “Jeff and I have worked alongside each other for as long as I can remember, and Apple wouldn’t be what it is without him. He’s helped to create one of the most respected global supply chains in the world; launched Apple Watch and overseen its development; architected Apple’s health strategy; and led our world-class team of designers with great wisdom, heart, and dedication. I am and will always be beyond grateful for his numerous contributions to Apple over the years and his loyal friendship. Jeff’s true legacy can be seen in the amazing team he’s created and, while he’ll be greatly missed, he leaves the work of the future in incredible hands.” 

    Khan’s journey began in Moradabad, western Uttar Pradesh. After attending school in Singapore, his family moved to the United States, where Khan went on to earn a dual bachelor’s degree in economics and mechanical engineering from Tufts University, followed by a master’s in mechanical engineering from Rensselaer Polytechnic Institute in New York.

    He joined Apple in 1995 from GE Plastics, starting in procurement. Over the past three decades, Khan has played a central role in shaping Apple’s global operations—from logistics and manufacturing to supplier responsibility and green manufacturing. Under his leadership, Apple’s carbon footprint has shrunk by over 60 per cent.

    “Sabih is a brilliant strategist who has been one of the central architects of Apple’s supply chain,” said Cook. “While overseeing Apple’s supply chain, he has helped pioneer new technologies in advanced manufacturing, overseen the expansion of Apple’s manufacturing footprint in the United States, and helped ensure that Apple can be nimble in response to global challenges. He has advanced our ambitious efforts in environmental sustainability, helping reduce Apple’s carbon footprint by more than 60 percent. Above all, Sabih leads with his heart and his values, and I know he will make an exceptional chief operating officer.” 

    Williams, marking his twenty seventh  year at Apple and fortieth in the industry, plans to spend more time with family. “Sabih is the most talented operations executive on the planet,” he said. “I leave Apple’s future in very capable hands.”

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  • Bharath C.S. takes the helm as content director at Kuku TV

    Bharath C.S. takes the helm as content director at Kuku TV

    BENGALURU: Bharath C.S.., a seasoned creative director with over two decades of experience in content creation and digital production, has been appointed as the new content director for micro drama at Kuku TV. The move, effective June 2025, sees Bharath bringing his extensive background from industry giants like Amazon and various top television networks to the burgeoning micro-drama segment.

    With a career spanning leadership roles at Amazon, Culture Machine, Udaya TV, Zee TV, ETV, and UTV, Bharath has consistently delivered high-impact content across television, digital, and over-the-top (OTT) platforms.

    During his tenure at Amazon, he was instrumental in spearheading the MPAM automation tool, which significantly enhanced content delivery speed and precision. His impressive portfolio includes producing over 500 television shows (both fiction and non-fiction), more than 1,000 television commercials, and over 100,000 digital assets.

    At Culture Machine, he successfully established regional digital channels, tapping into the unique cultural landscape of south India and boosting engagement for Tamil and Telugu audiences.

    Bharath’s appointment is expected to bolster Kuku TV’s strategic and creative output in the rapidly evolving digital content space, particularly in the creation of concise, impactful narratives

  • Instamart to deliver JioBharat and JioPhone Prima Phones in just 10 minutes across 95 cities

    Instamart to deliver JioBharat and JioPhone Prima Phones in just 10 minutes across 95 cities

    MUMBAI: Instamart, India’s pioneering quick commerce platform, has partnered with Jio to launch the telecom giant’s popular mobile phones on its platform. Now customers across 95 cities in India can order JioBharat and JioPhone Prima2 phones on Instamart and have them delivered to their doorstep in minutes, a first-of-its-kind launch on a quick commerce platform.

    The models available as part of this launch include the JioBharat V4 and JioPhone Prima2 in the range of Rs 799 and Rs 2799, making them extremely affordable and accessible to Instamart’s consumers Whether for staying connected, gifting a loved one, or as a reliable secondary device, users across metros, tier 2, 3 and 4 cities can now access Jio’s value-driven mobile phones with unmatched speed and convenience through Instamart.

    On this partnership, Instamart CBO Hari Kumar G said, “At Instamart, we are continuously redefining the role of quick commerce in everyday life. Our partnership with Jio marks a significant step in making essential technology, like phones, more accessible than ever. By enabling the instant delivery of Jio phones across 95 cities, we’re not just offering convenience; we’re partnering with Jio to bring affordable connectivity and digital access closer to millions, within minutes.”

    Reliance Jio Infocomm Ltd president Sunil Dutt said, “This strategic partnership with Instamart marks yet another step in our mission to empower every Indian with affordable digital connectivity. By making our popular JioBharat and Prima phones available for instant delivery across 95 cities, we are ensuring that the power of the internet and digital connectivity reaches our users within minutes. It’s about bringing the digital revolution directly to every doorstep, faster than ever before.”

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  • Kavitha Jaubin to look after aha Tamil & Telugu content & strategy

    Kavitha Jaubin to look after aha Tamil & Telugu content & strategy

    MUMBAI: Hyderabad-based OTT aha has upped the ante in its Telugu content game. In March 2025. it expanded senior vice-president – content & strategy (aha Tamil) Kavitha Jaubin’s role to cover aha’s Telugu programming as well. 

    The industry veteran took to LinkedIn to share the news, calling it a “new chapter with renewed energy and vision.”

    Known for her sharp storytelling instincts and deep roots in southern entertainment, she’s expected to shape aha Telugu’s creative and strategic direction as it competes in an increasingly crowded OTT battleground.

    With over two decades in content across TV, radio, and streaming, Jaubin has worn many hats—from writer-director at Star Vijay, to producer under K. Balachander’s Minbinbangal banner, and later content head across four southern languages at Sun TV Network. Her tenure at Sun saw her drive content and brand integrations for multiple genres, including kids and GECs.

    At aha, she first joined in 2022 to lead content for the Tamil arm before rising to a dual-language SVP role earlier this year. Her promotion signals the platform’s intent to double down on premium, culturally resonant Telugu storytelling.

    Hashtag  #ahaTelugu just got a whole lot more ambitious.