Category: iWorld

Mumbai: Sherlock Holmes has entertained generations of readers and movie lovers with his impeccable acumen and nose for crime. He introduced people to spy thrillers, where finding clues is just ‘elementary my dear!’ Over the time, a few other prominent detective characters and spy-centric content have also managed to grab the audience’s attention. Here are some spy shows and films currently streaming on OTT that could give you the perfect dose of thrill.

Citadel

Currently streaming on Amazon Prime, this one released last month and has been making the right buzz because it stars Priyanka Chopra Jonas along with Richard Madden. These two are Citadel spies who have been presumed dead when they were ambushed by Manticore agents during a mission in Italy. With his memory wiped out Richard is living an ordinary life, which gives a playing field to the Manticore crime syndicate. The agents must remember their past and fight back, because they are the only ones who can do so.

Detective Boomrah

Directed by Sudhanshu Rai, who also essays the role of detective Boomrah, this series tries to solve the mystery of a sudden appearance of a man in a locked room, and an equally sudden disappearance as he vanishes mid air after jumping off the terrace. When Amtim, an employee working at the hotel jumps in a similar way, Detective Boomrah follows him, even as the others watch them disappear. Is this the end of the detective or is there more to it? Find out on Disney+ Hotstar.

The Gray Man

This one has been streaming on Netflix since last year. CIA Agent Six realises that his supervisor Carmichael has carried out unsanctioned assassination operations. When Six refuses to play to his plan, Carmichael sends Lloyd Hansen to eliminate him. In this movie Chris Evans and Ryan Gosling are cast as two strong leads and the work literally creates fireworks.

Pathaan

This one created quite an uproar as the film went on to break all records. Story of Pathaan, an exiled RAW agent who brings together others like him to take on Jim, another ex-RAW agent as he intends to create havoc in the country with biological weapons. While the film created box office records, and went on to earn more than Rs 1000 crores, its release on OTT has been as exciting. Currently streaming on Amazon Prime, the film now has deleted scenes, adding to the viewing experience of the audience.

Detective Byomkesh Bakshi!

This movie, which is starring Dibakar Bannerjee and is currently streaming on Netflix, takes place in a 1940s Calcutta that was still feeling the impacts of World War 2. A chemist goes missing, and nobody realizes that there could be a mystery behind it. Detective Byomkesh sets out to solve the case while also defending Bengal, the city where the story is based in. Co-incidentally at the time, it was the epicentre of the independence movement too.

Perfume

Directed by Phillipp Kadelbach, and streaming on Netflix, the film takes us through the life of lead detectives who are trying to solve the case of a singer who was murdered and scent glands were excised. Perplexed by this curious case, the detectives try to solve a case where the singer’s friends become the key suspects. With interesting twists and plot reveals at every point, the film is an interesting watch.

Mumbai: JioCinema, the official digital streaming partner of TATA IPL 2023, is expected to dominate the advertising expenditure (AdEx) this season, accounting for more than two-thirds of the total AdEx.

JioCinema’s real-time number tracking system enables advertisers to evaluate their reach, and with more people watching IPL on the move, the platform’s average concurrency rate is almost triple that of last year. This season, the number of sponsors during IPL’s digital streaming has reached 26, which is the highest ever for any sporting tournament.

Commenting on JioCinema’s growing influence, Viacom18 Sports CEO Anil Jayraj said, “Fundamentally, digital has options and opportunities for everybody. Digital is also measurable and targetable. Through JioCinema, advertisers are reaching the right audiences at the right price. JioCinema has also opened doors for a lot of advertisers, smaller brands and companies to join the bandwagon, which used to be the exclusive preserve of top 100 advertisers. Additionally, we have over 40 advertisers on CTV exclusively, including international brands, financial services, e-commerce, autos, B2C, B2B brands. Connected TV (CTV) advertising spots have been increasing every week of the TATA IPL.”

Speaking on JioCinema’s innovations in a testimonial, Tata Motors EV CMO Vivek Srivatsa said, “Jio Cinema has brought about a revolution in IPL watching by offering free access to the tournament and leveraging cutting-edge technology to enhance the viewing experience, including 4K streaming, multicam and multi-language options. This has enabled a wider demographic to experience the spectacle like never before. The innovations in ad delivery has enabled us to take our campaign go.ev with Tiago.ev not only to urban India, but also to smaller towns. We wish to drive tremendous value from this partnership and fast forward the ongoing EV adoption in India.”

Madison Digital CEO Vishal Chinchankar added, “Our clients have had a positive experience, as we have seen the high concurrencies resulting in impressions having delivered on most campaigns. In some cases our clients have reallocated investments on digital medium for IPL.”

According to the recent TAM report, CTV ad spots have shown a 20 per cent growth. TATA IPL 2023 on Connected TV has reached twice the number of viewers than on HD TV, indicating the growing trend of viewers preferring the convenience and flexibility offered by CTV platforms. 

Commenting on CTV advertising, Jaquar Group general manager & head marketing communication in his testimonial Sandeep Shukla said, “JioCinema’s CTV is the go-to platform for IPL viewers across India, with high-quality 4K streaming and extensive language options. Advertisers can tap into this vast and affluent audience to increase brand awareness and engage with passionate cricket fans. Showcasing our brand’s message on CTVs for an immersive and engaging viewing experience drives high recall. It’s an excellent opportunity to reach a large, engaged audience and grow your brand with Jio Cinema’s CTV platform during IPL matches.”

According to Media Partners Asia (MPA), the IPL 2023 edition is estimated to generate $550 million in revenue, with digital capturing over 60 per cent of the share. In the first five weeks of the tournament, JioCinema has already recorded over 1300 Cr. video views.

As per a Synchronise and Unomer report, 73 per cent viewers are watching IPL on JioCinema.

Mumbai: Marketers have to keep up with new ways of winning the consumer with the rapid adoption of digital commerce, the ever-changing media consumption habits and the rise of D2C brands putting pressure on legacy FMCG brands. In today’s competitive market, every aspect of digital marketing is improving and brands are looking for deeper deterministic audience segmentation to boost in-target audience reach. The pace of innovation is fast and everyone in the ecosystem is looking for smarter collaboration and solutions. India’s number one OTT platform, MX Player has partnered with Vserv AudiencePro to enhance its audience stack and provide advertisers with richer audience segments and an evolved marketing solution. This partnership is a game-changer for brands and brings cutting-edge solutions with simplicity at its core – be it unlocking new audiences or finding innovative ways to retain existing customers, it addresses both sides of the coin.

This partnership presents two new avenues for advertisers to unlock the potential of MX Player:

1.    Brands can now choose from over 700 deeper deterministic segments from AudiencePro like grocery shoppers, credit score, modern trade offline shoppers, travel transactors & many more for sharper reach to unlock new audiences with frequency campaigns on MX Player. AudiencePro segments have delivered higher performance metrics on video campaigns for a variety of brands like Nykaa, Coke, Bajaj Haircare, Dettol, ICICI Prudential Mutual Fund, ID Fresh, etc across many platforms. Brands across diverse sectors like FMCG, BFSI, Fintech, Retail, OEM, etc. can now leverage the power of content & core target audience with the massive scale of MX Player with AudiencePro segments.

2.    Leveraging  AudiencePro Insights, MX Player will now be able to offer brands with first party data deeper insights into content consumption and over 700 transacting behaviour points of their consumers. This will bring unique insights to the forefront and help brands construct smarter creatives to make their remarketing campaigns more personalised on MX Player. Eg. MX Player content insights like Night Owls Segment + AudiencePro Food and grocery buyer segments + first party segments of the advertiser will now allow a QSR brand to run smarter segmented campaigns on MX Player with highly relevant creatives.

Similarly, for D2C brands seeking sharper segmentation, the partnership creates a secure, cost-effective way to invest in brand building. With this partnership, the brand’s requirement of secured activation of first party segments remains front and centre. The AudiencePro DCR (data clean room) enables MX Player to onboard advertisers hashed/encrypted first party segments in a neutral & secured environment, providing complete transparency and an audit trail for brands.

Vserv AudiencePro VP Saurabh Khanna said, “The combination of quality reach & scale, sharper audience segmentation, and cutting-edge data-driven solutions presents a compelling proposition for brands. MX Player & Vserv AudiencePro partnership brings this unique combination to the forefront thereby opening new avenues for brands to unlock new audiences or do smarter remarketing”

MX Player spokesperson said, “As one of the largest content platforms in the market, we are at the forefront of innovation and are constantly looking for ways to improve our offerings for advertisers. AudiencePro platform has established credibility in delivering quality segmentation to a range of brands. Our integration and partnership with them empowers us to offer more comprehensive audience segments and offer advertisers an evolved marketing solution that leverages data for deeper audience insights.”

Mumbai: Amazon miniTV – Amazon’s free video streaming service is bringing back the new season of the widely popular family drama Yeh Meri Family. Set in the 90s, the first season garnered immense appreciation for its fresh, nostalgic, and sweet storyline that takes you down to the golden era. Taking the storyline ahead, the new season with a fresh ensemble featuring Juhi Parmar, Rajesh Kumar, Hetal Gada, and Angaad, the series is set to go live on the service starting 19 May 2023.

Making her OTT debut with this season of Yeh Meri Family, Juhi Parmar is ready to entertain her fans with her portrayal of a woman balancing her life as a mother and wife in a middle-class family during the 90s. A schoolteacher, a homemaker, and a mother – Neerja Awasthi, played by Juhi Parmar in this series is a jack of all trades. Like every TV serial from the 90s, Neerja has her own chemistry going on with her mother-in-law which is extremely endearing in its own way. With her own battles at home, Neerja tries very hard to help the kids in her class who are not very fond of her because she doesn’t grade them well to what they believe. She is quintessentially the anchor of the family, who loves her near ones to the bits and plays a sensible, sharp and the perfect homemaker. 

On being asked about her character, Juhi said, “Neerja is a very relatable character for many Indian women. I am glad that my OTT debut is with the new season of Yeh Meri Family which is a slice of life lighthearted show. The premise of the show is extremely endearing and I am sure the viewers will relate to it as well. It’s the kind of content I would love to watch myself, a family show with emotions, laughter and entertainment. A lot of nostalgia will kick in as even while shooting it we were all taken back to the golden era of the 90s. I am sure people will simply fall in love with the Avasthi family. For me Yeh Meri Family is extra special because it’s the kind of content that reaches the heart. I am excited to see my audience’s reaction to see me in a completely new avatar.”

The new season of Yeh Meri Family is scheduled to release exclusively on Amazon miniTV, for free within the Amazon shopping app and on Fire TV on 19 May, 2023.

 

 

 

 

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Mumbai: JioCinema, the official digital streaming partner of TATA IPL 2023, has set a new streaming record with its IPL viewership. The platform’s viewership numbers have been growing rapidly, and the latest IPL season has broken all previous records. The average user time spent on JioCinema per IPL match has surpassed 60 minutes, a feat that is comparable to linear TV, which remains in the range of 60 minutes, as per the report by Broadcast Audience Research Council (BARC).

JioCinema has announced that it clocked over 1300 Crore video views in the first five weeks of the tournament. This milestone indicates the growing popularity of the platform among users who prefer to watch their favourite content on the go.

Last week, the TAM Report revealed that Connected TV (CTV) advertising spots have been increasing every week during the ongoing season of IPL. According to the report, CTV ad spots have demonstrated a consistent growth trend, increasing from 78 spots (average ad spots per match) in week 1 to 94 spots (per match) in week 4, which represents a 20 per cent growth. TATA IPL 2023 on Connected TV has reached twice the number of viewers than that on HD TV. This indicates the growing trend of viewers preferring the convenience and flexibility offered by CTV platforms.

The number of sponsors during IPL’s digital streaming has reached 25, the highest ever for any sporting tournament.

As JioCinema continues to set new records, it remains committed to providing the best possible IPL experience to its users.

Mumbai: Ayushmann Khurrana, an actor-par-excellence and a certified sneakerhead, has taken it upon himself to deliver a crucial public service announcement (PSA) aimed at those who fail to comprehend the fascination surrounding sneaker culture. The popular actor has come out in support of sneakerheads who are often ridiculed and judged for buying expensive pairs of sport shoes and sometimes even old ones!

In his compelling PSA video, Ayushmann passionately emphasises that being a sneakerhead goes beyond a mere lifestyle choice—it is an emotion that resonates deeply. He highlights how this shared passion unites individuals from diverse backgrounds worldwide, on a collective journey towards greatness. With genuine enthusiasm, Ayushmann urges viewers to delve into the rich legacy of sneakers, encouraging them to watch the captivating film AIR, directed by the talented Ben Affleck, exclusively available for streaming on Prime Video in India.

The film chronicles the unbelievable game-changing partnership between Michael Jordan and Nike’s fledgling basketball division, which revolutionised the world of sports and contemporary culture with the Air Jordan brand. Concluding the video, the actor says on behalf of all sneaker lovers, “A shoe is a shoe until greatness steps into it.”

The film stars Ben Affleck, who also dons the hat of the director, along with Matt Damon, Viola Davis, Jason Bateman, Chris Messina, and Matthew Maher in lead roles. Produced by Amazon Studios, Skydance Sports, Mandalay Pictures, and the first project from Affleck and Matt Damon’s Artists Equity, the movie is streaming exclusively on Prime Video in English, Hindi, Tamil, Telugu, Kannada, and Malayalam.