ITV

Category: iWorld

  • ASUS India takes the nostalgia route in its latest campaign ‘Khelon Ka Pitara’

    ASUS India takes the nostalgia route in its latest campaign ‘Khelon Ka Pitara’

    Mumbai: ASUS India, a Taiwanese technology giant and the leading gaming brand in India, today launched the new campaign “Khelon Ka Pitara” featuring Ronit Roy as the protagonist. The campaign takes viewers on an emotional journey, exploring how millennials have witnessed the transformation of gaming devices in the country. Through this evocative video, the brand strives to bring back the excitement and joy that millennials felt when they played games and inspire them to start playing again. It is all about reigniting that passion for gaming with #ResumewithAlly.

    The video campaign traces the evolution from the early days of handheld battery-powered devices to exhilarating multiplayer gaming marathons in cyber cafes, weaving a narrative that mirrors the growth of gaming technology over the past few decades. It not only showcases the competitive spirit but also captures the deep sense of satisfaction and joy experienced while immersing in the world of gaming.

    Commenting on the launch of “Khelon Ka Pitara,” Asus India marketing head consumer PC & gaming, systems group, Paramjeet Singh said, “In the dynamic landscape of technological evolution proliferating across human generations, we are proud to introduce our latest campaign, “Khelon Ka Pitara. The campaign is designed to establish a meaningful connection with the millennials, who were the first generation to start gaming and facilitate a bridge to their Gen Z and Alpha kids, who are currently immersed in the advanced stage of gaming. ROG Ally along with this campaign signifies a distinctive and shared gaming affinity between the millennial generation and their progeny, aiming to foster mutual interest in gaming, bridging the generational gap and creating a lasting bond amongst them.”

    Conceptualised by the Whizzstudios, the video opens with a heartwarming scene featuring a father-son duo engaged in playful banter. The son engrossed in playing on the ROG Ally, while the father, eager to join in, asks his son to share the handheld console. The son hesitates, believing his father might be out of touch with gaming, but the father’s nostalgic recollections transport them both through the years of shared gaming experiences. The video culminates with Ronit Roy, the father figure, inspiring viewers to rekindle their gaming journeys.

    The Indian online gaming ecosystem has received growing acceptance as a preferred mode of entertainment. With the advent of technology many gaming-focused devices, including desktops, laptops, monitors, and consoles like ROG Ally have made inroads in the market. ROG Ally is the handheld Windows gaming device aimed at elevating and redefining the gaming experience on the move with its spectacular flagship features and innovation making the AAA gaming experience all the more immersive while the user is on the move.

  • Watcho Exclusives presents the original series ‘Luck Shots’

    Watcho Exclusives presents the original series ‘Luck Shots’

    Mumbai: Watcho Exclusives, a leading OTT platform from Dish TV India Ltd, known for consistently delivering compelling content since its inception in 2019, has firmly established its presence in the entertainment landscape. With a diverse portfolio encompassing captivating series such as Aarambh, GillHarry, Explosive, The Morning Show, Manghadant, Avaidh, and Jaunpur, among others, Watcho Exclusives now presents its highly anticipated original anthology series, “Luck Shots.”

    Produced under the banner of Viral Entertainment Pvt Ltd, with Suresh Thomas and Mohit Srivastav as the producers, “Luck Shots” comprises six captivating episodes that delve into the enigmatic facets of human existence. Each episode navigates the delicate balance between good luck and bad luck, offering viewers a rollercoaster journey through life’s unpredictability. The series masterfully portrays characters experiencing highs, lows, jubilation, and contemplation, serving as a vivid reminder that life’s duality, characterized by good and bad luck, is an inseparable part of our journey. From unforeseen victories to whimsical misadventures, “Luck Shots” artfully highlights the multifaceted nature of destiny.

    The series boasts an impressive ensemble of stars, including Brijendra Kala, Kavvin Dave, Ajitesh, Priyanka Kaul, Deep Raj Rana, and Krishna Bisht to name a few.

    Dish TV India Ltd corporate head of marketing Sukhpreet Singh said, “With Watcho Exclusives, we are committed to delivering exclusive, engaging content that truly resonates with our viewers and our second original anthology series, “Luck Shots,” is a testament to this dedication. We recognize our audience’s appetite for fresh and thought-provoking narratives, and “Luck Shots” fulfils this expectation. Believing in storytelling’s power to captivate and inspire, this series takes viewers on an exciting journey through life’s unpredictable twists, mirroring our own experiences with fortune. With each new series, we aim to present unique narratives that engage, inspire, and entertain.  We are thrilled to share this exceptional series with our viewers and remain steadfast in providing an unforgettable and compelling entertainment experience.”  

    Seasoned actor, Brijendra Kala, who plays the role of Madan Lal in one of the stories, Rasta Bandh, opened up about his work experience and shared, “It’s been an incredible ride working on ‘Luck Shots’ for Watcho Exclusives. This anthology is a refreshing take on the age-old dilemma of good and bad luck. My character’s journey in the show mirrors the ups and downs we all face in life. Just like in the real world, where we can’t always control our destiny, ‘Luck Shots’ emphasizes the importance of doing our best and letting the universe handle the rest. I’m excited for the audiences to connect with our characters and stories. Buckle up, folks; ‘Luck Shots’ is a captivating journey waiting to unfold!”

    Actor Kavvin Dave, who features in the story titled Wrong Number, expressed, “Working on ‘Luck Shots’ has been an incredible experience. This anthology series on Watcho is a thought-provoking exploration of luck and its role in our lives. My character’s journey mirrors the twists and turns we all face, and has a unique journey filled with surprises, just like the series itself. It’s a series that will make you reflect on life’s unpredictability.”  

    Delve into the intricate choices of the characters of Luck Shots, where they teeter on the edge of both good and bad luck, experiencing both simultaneously, and embark on an emotional rollercoaster ride!

    Watch “Luck Shots” on Watcho, accessible across multiple devices including Fire TV Stick, Dish SMRT Hub, D2h Magic, Android and iOS smartphones or online.

  • Revenant Esports makes history at Brawl Stars World Finals

    Revenant Esports makes history at Brawl Stars World Finals

    Mumbai: Revenant Esports, among India’s most prominent esports organisations, has scripted history to qualify for the Brawl Stars World Finals 2023. This makes the org the first Indian team ever to make it to the biggest stage for Brawl Stars esports, where they will not only be fighting for national glory but also for a share of a prize pool of more than $750,000.

    Revenant Esports went into the Brawl Stars Championship Last-Chance Qualifier in Katowice, Poland as an underdog but was able to put up a dominant performance. They took down Rising Sun Esports SEA and Datos F/A in back-to-back games to place first in their Group. Ultimately, they faced the formidable Reconic Esports SA for the Brawl Stars World Finals 2023 slot.

    While Revenant Esports weren’t able to close the first round in the best-of-five series, they came back from behind to earn the Golden Ticket with a 3-1 score. This historic victory for the organisation will now secure them a chance to fight for the world championship title.

    The Revenant Esports Brawl Stars roster is composed of the following players:

    Ashmit “Sergeant Clash” Raj Singh

    Prashant “Trashant” Malik

    Jerome “Response” Kuek Jiaen

    Joshua “Prime” Lim

    “It’s truly an exhilarating feeling to know that we have made history by qualifying for the Brawl Stars World Finals 2023 in Sweden,” said Revenant Esports’ Brawl Stars team captain Sergeant Clash. “We might have been the underdogs but I was confident in my team that we would get the Golden Ticket. We’ve put in countless hours, practising day in and day out to improve our skills, and it feels amazing to see that dedication pay off. Now, we’ll get back to work and start getting ready for the World Finals.”

    The Revenant Esports Brawl Stars team posing with their Golden Tickets to the 2023 World Finals. (Image Credits: Revenant Esports)

    The Brawl Stars World Finals 2023 will take place from Nov. 24 to 26 at the Elmia Exhibition and Convention Center in Jönköping, Sweden. Twelve of the globe’s best teams, including the likes of Revenant Esports, SK Gaming, NAVI, and Tribe Gaming, will compete for the title of world champions.

    “We are an organisation that believes in scouting and identifying the best esports athletes and then providing them with the right support to nurture them into stars,” said Revenant Esports founder and CEO Rohit Jagasia. “It’s great to see this formula work out with our Brawl Stars team which has made history with their achievement today. I wish them all the best as they head into the Brawl Stars World Finals while carrying the hopes of all Indian fans.” 

  • Crunchyroll announces merchandising and licensing partnership with Black White Orange

    Crunchyroll announces merchandising and licensing partnership with Black White Orange

    Mumbai: Crunchyroll, the ultimate home for anime worldwide, has announced its partnership with Black White Orange, a leading brand licensing agency, to oversee and manage the licensing merchandise programs in India. This will involve the development of fresh licensing programs with new partners and across various categories.

    Crunchyroll’s platform launch event in India with stars and authentic anime fans Tiger Shroff and Rashmika Mandana earlier this year drew large crowds and excitement amongst fans, proving its increasing popularity across the country.  

    “Anime has captivated fans across India and this new partnership with BWO will allow us to better serve the local Indian anime community,” said Crunchyroll VP- global consumer products Anna Songco Adamian. “We’re looking forward to working with new partners to celebrate anime and grow the love of this dynamic artform across the nation!”

    Black White Orange will work closely with more than 35 anime titles available for streaming on Crunchyroll, including popular fan-favorite series like the comedic horror series Zom 100: Bucket List of The Dead, the classic mecha series Robotech, the beloved anime series following Vash the Stampede, the legendary gunman and pacifist, Trigun, and the romantic comedy My Dress-Up Darling, amongst others. Crunchyroll’s Associate Director Raphael Guimaraes will lead consumer products deals for India Subcontinent.

    “India stands as one of the burgeoning consumers of anime content, and this trend is on the rise, attributable to platforms like Crunchyroll and major fan events. According to a study by Rakuten Digital Commerce, anime enthusiasts in India display higher engagement levels and are inclined to spend 40% more on licensed products than the national average. Hence, we’re very confident in the success of this partnership and are super excited about collaborating with Crunchyroll to further fuel the anime love,” remarked Black White Orange Brands Pvt. Ltd. co-founder & COO Mitali Desai.

  • Lionsgate Play to premiere Jon Hamm’s Maggie Moore(s) on 20 October

    Lionsgate Play to premiere Jon Hamm’s Maggie Moore(s) on 20 October

    Mumbai: A cop, a murderer, and two Maggies! Lionsgate Play brings you a murderous mystery comedy in the form of Maggie Moore(s) that takes you through a rollercoaster of emotions. Filled with hilarity, the crime film stars the iconic Jon Hamm and Tina Fey in titular roles as they showcase the story of a double homicide. But these aren’t any ordinary homicides, for the victims bear the same name – Maggie! Is it just an expected coincidence or is there a bigger web of lies yet to be uncovered? Find out with Jon Hamm who plays detective in Maggie Moore(s), as the title is all set to stream exclusively on Lionsgate Play in India on 20 October.

    Talking about the story he wanted to tell through the script, director John Slattery said, “What struck me about Paul Bernbaum’s script was the vulnerability of everyone in the story. They’re almost all lonely, searching for some kind of emotional connection, happiness, or satisfaction, in the middle of an insane story about a double murder, which I found to be a deft balancing act. Both of these elements coexisted seamlessly. I wanted to tell this story which was so specific in character, tone, feeling, and intention, partly to see if I could execute it as specifically as it was written— try to maintain that specificity through the entire filmmaking process, given all the challenges and obstacles along the way. Keeping that feeling which moved me to do it in the first place— through casting and hiring designers, collaborators— explaining, protecting, allowing it to change—I try to come as close as I can to what I experienced when I first read it… so that hopefully the audience will do the same.”

    Directed by John Slattery and starring Jon Hamm, Maggie Moore(s) releases exclusively on Lionsgate Play this 20 October.

  • AVIA releases Indonesia study on the untapped opportunity of premium OTT services for advertisers

    AVIA releases Indonesia study on the untapped opportunity of premium OTT services for advertisers

    Mumbai: The Asia Video Industry Association (AVIA) has released a study to understand the usage of different video services in Indonesia and consumer attitudes towards  them. The study looked at video across social media, user-generated content (UGC), linear TV, messaging  services and premium OTT. This is a follow-up to its study on Premium OTT – Building its Rightful Place in  the Digital Market, which was first released in September 2022 and focused on the Singapore market.

    Amongst Indonesian consumers, premium OTT is viewed as having the highest quality content. 75 per cent of  users of premium OTT services (such as Netflix, Vidio, Viu and WeTV) said it offered the best quality  content, higher than users of any other category of video. Of all 24 video platforms studied, five of the  top seven services ranked as offering the highest quality content were premium OTT.  

    Usage of premium OTT is also associated with the most positive emotions. When asked about feelings after watching an hour of different types of content, TV series and movies significantly outscored user generated content and social media in eliciting happiness and amusement.  

    While premium OTT is still at an earlier stage of development in Indonesia than free UGC and social media  services like YouTube and TikTok, it is clear that those who use premium OTT value it more. When asked  what video services they would first be prepared to forego, only one in the top ten services was premium  OTT, and the top 4 were all social media or UGC services.

    “We believe the power and opportunity of premium OTT is hugely significant and offers a real and  relatively untapped opportunity for advertisers in Indonesia. The proven quality of the environment, the  stickiness of the content and the positive emotions created by it are critical for advertisers, and this study  clearly demonstrates that. Given the dominance and high penetration of UGC and social media video  services in Indonesia, the fact that this smaller but growing category of premium OTT performed so well  in these categories is quite remarkable. We believe advertisers need to sit up and take note,” said AVIA CEO Louis Boswell.

    The full Indonesia study research deck and methodology can be found here. This study continues to build  on a regional research project started with a two part study conducted in Singapore in 2022 and 2023.  

    AVIA thanks its members Magnite, PubMatic and The Trade Desk for supporting the Indonesia research. 

  • Red FM announces Quiz India Movement

    Red FM announces Quiz India Movement

    Mumbai: 93.5 Red FM, India’s leading private radio and entertainment network introduced a gaming concept on radio: the Quiz India Movement. It aims to capture the essence of trivia, knowledge, and light-hearted fun, combined with the immense power of radio as a platform. The first season of Quiz India Movement began on 2 October and will run till 19 November.

    Each season of Quiz India Movement is based on a certain theme. Banking on the tradition of cricket, this year, Quiz India Movement by Red FM is giving cricket fans a spectacular 49 days of non-stop excitement and rewards. The show is being hosted by none other than the cricket expert and beloved RJ Raunac. With the total prize pool being a staggering 21 lacs of cash, listeners have the chance to win incredible cash by answering questions on a dedicated microsite while tuning in to Red FM.

    Reflecting on this announcement, Red FM and Magic FM director & COO Nisha Narayanan stated “At Red FM, we are delighted to be introducing a one-of-its-kind gaming concept Quiz India Movement leveraging the massive reach of radio as a platform. The campaign aims to blend the theatre of the mind element with a digital hook, setting it apart from other quiz shows. Quiz India Movement banks on the benefits of traditional radio and a new age platform social media to provide an enhanced audience experience. This year, the show has cricket as its theme, which acts as a fitting launch pad for season one, considering it is time for the World Cup. Moreover, utilising new-age technology and an engaging format, we hope the show will entertain listeners and help them cash on their cricket expertise.”

    quizindiamovement

  • iTAP expands its reach through strategic collaboration with PlayboxTV

    iTAP expands its reach through strategic collaboration with PlayboxTV

    Mumbai: As per the deal, the variety of content provided by the leading OTT platform will be accessible to all PlayboxTV subscribers

    iTAP Entertainment and Gaming, the prominent player in the OTT landscape, is gearing up to expand its reach to a wider customer base. In a latest development, the company has unveiled a strategic partnership with PlayboxTV for content aggregation and distribution. Under this agreement, iTAP’s extensive array of content including movies, web series, and other premium and exclusive selections will be available through PlayboxTV.

    “iTAP is happy to collaborate with PlayboxTV, a company with a strong presence in the Indian market. They have demonstrated a strong commitment to delivering  a seamless and integrated entertainment experience, offering a wide range of features and benefits. This aligns perfectly with iTAP’s vision for the future of the industry,” said iTAP CMO Haroon Shergill.

    Through this deal, iTAP is also aiming to increase its user base and expand its content offerings, thereby enhancing the user experience.  “The partnership is in response to the changing demands of users, who are increasingly looking for a one-stop solution for all of their entertainment needs at a reduced price. The partnership will make iTAP’s content easily available to the existing and potential users of PlayboxTV,” added Shergill.

    PlayboxTV COO Angad Sule said, “In a market where there is a growing demand for content, our partnership with iTAP is crucial  for our growth. Our goal is to provide our customers with richer and more diverse content and this partnership with iTAP is a vital step towards it. iTAP’s rich content and gaming combined with our one stop entertainment platform, will help our customers enjoy premium content seamlessly.”

  • META11 unveils AI-powered free cricket fantasy gaming platform

    META11 unveils AI-powered free cricket fantasy gaming platform

    Mumbai:  In the heart of the cricket-loving subcontinent, a gaming revolution has begun. Behaviol Pty Ltd is thrilled to announce the successful launch of META11 Fantasy (beta), the world’s first free-to-play, AI-powered, cricket Fantasy game.

    On launch day, an impressive 31,000 users flooded the META11 site to be part of the free-to-play launch tournament. Notably, the lion’s share from India, META11’s target demographic, as well as a significant turnout from Bangladesh and Pakistan as well as other regions around the world.

    An immersive gaming experience never seen before

    This was no ordinary game. META11’s AI athletes, powered by advanced AI models such as reinforcement learning, played live throughout the 24-hour tournament. They weren’t simply following a script, nor was the platform displaying simulations of these athletes but each of the five AI digital cricketers on the day were learning and strategising in real-time. Moreover, the overwhelming popularity of the game saw that the event was extended by a further two hours, allowing users to collect points to work their way up the leaderboard!

    The gaming experience offered a genuine immersive twist. Users entering the Free to Play tournament weren’t passive viewers; they engaged with the live matches by making predictions, testing their cricketing knowledge, and deep diving into the META11 universe with the resident AI quizmaster, QBOT – a part of the rich story world being built by the Behaviol team.

    The tournament crescendoed into an incredible climax. An epic duel between Virat Singh and the tournament champion, Usman Khan, left fans on the edge of their seats. The nail-biting final match saw both players outwit each other in the first draw in the 26-hour tournament (both players out on a duck!) with a game that will be remembered for ages.

    Participants of the tournament were unanimous in their praise. The overarching sentiment? META11 is a trailblazer and represents the vanguard of sports entertainment. The winners’ dedication was evident, with the top three on the leaderboard playing almost every match throughout the tournament. The game’s allure was undeniable; over 14,000 users scored points by making predictions on matches and successfully made it onto the META11 leaderboard during the 24-hour tournament.

    The Bright Future of Sports Entertainment Embracing Emerging Technology.

    The team is already gearing up for the next big event – a face-off between the Super Four, culminating in a Grand Finale. Drawing from an eye-popping $100,000 Prize Pool on the line, the excitement is palpable.

    Behaviol co-founder Kumar Sangakkara shared his vision, stating, “For too long, fans have had to pay to participate in their favourite sports and cricket is no exception. When we founded Behaviol Pty Ltd, our vision was to create an immersive experience where fans are rewarded for the time they spend enjoying the sport.”

    Behaviol’s CEO Krishan Deegalla added, “Through META11 Fantasy and future iterations of the META11 ecosystem, our mission is to redefine online gaming boundaries. We believe in technology’s power to bring people together, ignite creativity, and foster a sense of community.”

    META11 Fantasy isn’t just another game. It offers an immersive experience straddling the real and digital worlds. Free to play and win, it marks the evolution of online fantasy gaming.

  • Dive into a world of Marathi excellence with Ultra Jhakaas

    Dive into a world of Marathi excellence with Ultra Jhakaas

    Mumbai: Ultra Jhakaas” is a new Marathi OTT platform by Ultra Media & Entertainment. It offers a vast library of Marathi and dubbed Hollywood and South Indian content. With user-friendly features, it caters to tech-savvy viewers worldwide. The platform provides a seamless viewing experience on various devices. Subscription plans are cost-effective, ensuring accessibility for all. Whether it’s exclusive premieres or original productions, Ultra Jhakaas promises non-stop entertainment. Downloadable content and personalized profiles enhance the user experience. Embrace a new era of premium Marathi entertainment!

    Indiantelevision.com in an email interaction spoke to Sushilkumar Agrawal, a first-generation entrepreneur,  the CEO of Ultra Media & Entertainment

    Group, a professionally managed entertainment conglomerate which currently provides end-to-end solutions for the film & television industry globally.

    Edited Excerpts

    On the launch of  Ultra Media & Entertainment Pvt. Ltd

    Ultra Media & Entertainment Pvt. Ltd. was launched on the auspicious occasion of Gudi Padwa in 1982. It Is a professionally managed Indian Entertainment Conglomerate providing end-to-end solutions to the film and television industry globally. Today the company pioneer in the production, acquisition and distribution of various forms of content in terms of Indian and international films, television programs, animation & other forms of content across various languages & genres. They specialise in distributing this in various existing physical, non-physical, digital and emerging formats globally. Ultra currently has an exhaustive library consisting of more than 1,500 titles comprising blockbuster Indian and international films, television serials and other content.

    On the types of content that will be available on “Ultra Jhakaas”

    Ultra Jhakaas is steadfast in its commitment to delivering top-notch content and ensuring a seamless viewing experience for its audience. The platform offers a diverse array of Marathi films, TV series, music, comedy, cookery shows, kids animation, crime, nataks & other engaging content. Currently, the platform is offering 2000 hours of content, with continuous addition of new content regularly. It is India’s first OTT platform to exclusively stream Hollywood Blockbusters & South Indian films across all languages, dubbed in Marathi. We have had one lakh plus downloads to date & are currently enjoying 45,000 to 50,000 monthly active users. Five people in a household can simultaneously watch the entire content slate of Ultra Jhakaas for less than one rupee per year.

    On Ultra Jhakaas’ plan to premiere Marathi films

    On average, we premiere one new Marathi film every two weeks. Every week we stream a new Marathi film which has already had its theatrical release. We provide something for everyone, whether it is a blockbuster critically acclaimed film or a family drama. These premiere films as well as the new films are either extensively produced in-house by Ultra Group or acquired by us from other production houses. Our programming department does the due diligence and ensures that all films that we stream on our platform are spread across various genres at regular intervals hence ensuring that there is no fatigue syndrome for our viewers

    On  the subscription pricing for “Ultra Jhakaas” and the available plans

    Our subscription plan costs less than one rupee per day for the entire family. Currently, we also have a specially discounted plan charging Rs. 299 per year. Additionally, we provide a monthly subscription plan priced at Rs. 59 and also a quarterly subscription plan priced at Rs. 149 allowing viewers to enjoy our premium content at a budget-friendly rate.

    On the number of  accounts that can be created under a single login on “Ultra Jhakaas”

    Our platform offers a unique feature that allows you to create up to five accounts under a single login. Each offers a personalised experience complete with features such as watch lists, continue-watching lists, downloads, and tailored recommendations. Even when you’re offline, you can continue to enjoy our content. By simply downloading your favourite content in your preferred resolution, you also have the freedom to manage your storage and enjoy our offerings at your convenience. For easy access, the Ultra Jhakaas app is now available for download on both the Play Store for Android users and the App Store for Apple users.

    On the genres of content that will be featured on the platform

    We stream content across various genres & subgenres ranging from action, drama, comedy, romance, cookery, kids’, crime & theatres. Additionally, it features exclusive original programming crafted for the audience. We also have kept in mind that accessibility is a priority, hence the platform is designed to be compatible with all major devices, including smartphones, tablets, and smart TVs.

    On the measures that  Ultra Jhakaas has in place for viewers to enjoy content offline

    Our aim is to make Marathi entertainment available to every user, whether he/she is in a semi-urban place, town or a remote place. The users who stay in places where there is poor connectivity and users who travel to low connectivity areas need not worry about missing out on watching their favourite movie, show or series. We have a download feature which allows the users to download their favourite content as per the resolution they want and their network bandwidth. Users can watch any content even when there is no internet.  

    On the key business segments of Ultra Media & Entertainment Pvt. Ltd

    We specialise in the acquisition and distribution of various media rights, encompassing films, television programs, animation, and more, in Hindi, English, and several regional languages. Our services extend to both the production and distribution of feature films, TV serials, and diverse content. Moreover, we excel in exporting and distributing content to overseas countries. We also offer 2D to 3D stereoscopic conversion services for feature films, animation, television programs, video formats, advertisements, corporate films, and more. Ultra Digital Studio also offers end-to-end facilities with the latest technology and equipment to cater to the post-production requirements of the entertainment industry globally. Additionally, we engage in the creation of 3D lenticulars, soft toys, and various other forms of merchandising.

    On  the hybrid model of Ultra Jhakaas, combining both AVOD and SVOD formats

    The hybrid model is designed with the objective of accommodating a broader audience base by offering flexibility in content consumption. Within this model, some users may be inclined to accept advertisements in return for free access, while others may opt for a premium, ad-free experience and are willing to subscribe for it. Hence, we are offering tailor-made solutions for our discerning viewers.

    On the plans for streaming live events and Marathi theatre plays on the platform

    Our team has dedicated immense effort to craft a platform that provides an outstanding viewing experience to our users. We already have the bandwidth of experienced manpower & latest technology coupled with a state-of-the-art post-production facility. We are well-equipped and will stream interesting live events & plays directly from the venue. It will be shot with multiple cameras & skilled technical manpower. We will provide seamless & high-quality audio & visual quality content of the actual event & which will be streamed live or deferred from our viewers, depending upon the nature of the event.

    On the key features that sets Ultra Jhakaas apart from other OTT platforms

    What truly distinguishes Ultra Jhakaas is its unique set of features. Despite being a regional OTT platform, we offer features that are at par with global and international OTT platforms, setting us apart from other regional OTT platforms. Our other standout feature is continuity, enabling users to seamlessly transition between devices and pick up where they left off, regardless of the device. Lastly, our download feature allows users to download movies and series, ensuring they can enjoy their favourite content without interruption, even in areas with network connectivity challenges. We are majorly being viewed across all the Cities and towns in Maharashtra. Our 30 per cent of Consumption comes from beyond Cities, hence cutting across the Society Strata.