ITV

Category: iWorld

  • Lionsgate, Dharma Productions, and Sikya Entertainment partner for “Kill”

    Lionsgate, Dharma Productions, and Sikya Entertainment partner for “Kill”

    Mumbai: Global content leader Lionsgate has acquired the North American and U.K. rights to the Indian action movie Kill for theatrical release in 2024.

    Kill is directed by Nikhil Nagesh Bhat and produced by Karan Johar & Apoorva Mehta for Dharma Productions and Guneet Monga Kapoor & Achin Jain for Sikhya Entertainment.

    This ground-breaking deal marks the first time an Indian production has partnered with a Hollywood studio on a theatrical release in North America and the U.K. for a mainstream Hindi language film.

    Starring newcomer Lakshya alongside Raghav Juyal and Tanya Maniktala, the extreme action flick made its world premiere at this year’s Toronto International Film Festival as a Midnight Madness selection.

    In the film, star-crossed lovers Tulika (Maniktala) and Amrit (Lakshya) find their clandestine relationship jeopardized after Tulika’s family whisks her aboard the Rajdhani Express bound for New Delhi and an arranged marriage. But commandos Amrit and his friend are far from willing to let fate dictate their story. They embark on a “rescue” mission that becomes a gory adventure.

    Blurring the lines between duty and emotion as every twist of the track could mean life or death, Kill paints a portrait of how far a man can go in love to rewrite his destiny.

    Commenting on the announcement, senior vice president, acquisitions and co-productions Lauren Bixby said, “At this year’s Toronto Film Festival, we were astounded by Kill. We believe that American theatrical audiences are more discerning than ever and increasingly open to bold filmmaking from all corners of the world, so we’re confident that Kill will find an audience ready to delight in its exuberant mayhem.”

    Dharma Productions continues to celebrate the grand success of Rocky Aur Rani Kii Prem Kahani, and Sikhya Entertainment has had a memorable year with its Oscar win for The Elephant Whisperers.

    WME Independent, which is handling global sales, brokered the deal on behalf of the filmmakers alongside Christopher Davis and Kaycee Holcomb for Lionsgate.

  • Airtel’s Wynk Music launches “The Last of The Beatles” campaign for The Beatles’ final song

    Airtel’s Wynk Music launches “The Last of The Beatles” campaign for The Beatles’ final song

    Mumbai: Wynk Music, India’s number one music streaming app by downloads and daily active users, today launched “The Last of The Beatles” campaign dedicated to the release of the final Beatles song – ‘Now and Then’.

    The campaign is a heartfelt tribute to the iconic British rock band and features a page dedicated to the band on Wynk Music. Wynk has also curated a Beatles’ playlists with their 70s rock music playlists which are also available with exclusive HelloTunes for fans.

    The campaign will be live for 15 days and will offer a rich mosaic of content and music that pays homage to the band’s legacy.

    Campaign Highlights:

    1. Rediscovering the Beatles

    A specially curated content from The Beatles’ extensive discography where fans can immerse themselves in the timeless classics that have defined generations and experience the magic of John, Paul, George, and Ringo.

    2. The Golden Era of 70s Rock

    A collection of handpicked 70s rock playlists that will transport music enthusiasts back to a time when rock ‘n’ roll ruled the airwaves.

    3. Showcasing HelloTunes

    Exclusive HelloTunes of The Beatles’ music: Subscribers can set these tunes as their caller tunes and relish the melodies of this legendary band.

    4. Engaging Content

    Music lovers can engage with their favourite band on social media with interesting trivia, song lyric carousels, and other captivating content related to The Beatles. Fans can dive into the world of the band’s history, music, and more, to fully immerse themselves in the celebration.

    For more information on the campaign and to join the celebration, click on the below links:

    Check The Beatles page on Wynk here: https://open.wynk.in/s1(accessible on mobile only)

    The Beatles playlist: https://open.wynk.in/s2
    HelloTunes for The Beatles: https://open.wynk.in/s3

  • Temptation Island India on JioCinema: Love, drama, and temptations!

    Temptation Island India on JioCinema: Love, drama, and temptations!

    Mumbai: JioCinema, India’s biggest entertainment destination, is all set to elevate the entertainment quotient for its viewers with the launch of the Indian adaptation of one of the world’s biggest reality formats, Temptation Island. Starting 3 November at 8 pm, the show will have two of the most seasoned personalities of Indian television, the stunning Mouni Roy play The Queen of Hearts and the relationship expert, and the charismatic Karan Kundrra takes charge as the host. In this ultimate Pyaar Ki Pariksha, Mouni will be guiding the contestants in their journey of self-discovery, while Karan will test the strength of the relationships. Social media’s most sensational stars, Elvish Yadav and Abhishek Malhan (Fukra Insaan) will also be seen together in the show, who will help the contestants explore connections in the villa. Temptation Island is an original format owned by the Banijay Group and is produced in India by Banijay Asia.

    Shot at an exotic tropical island, this unique social experiment will see couples tempted to sever old ties and explore new romances as they willfully separate in the Girls Villa and the Boys Villa and immerse themselves in an environment filled with irresistible allure. Surrounded by charming singles, they will grapple with their feelings, confront unfamiliar temptations, and delve into their deepest desires. Through the course of the show, the boys and the girls will explore new bonds through romantic dates, interesting activities, and theme parties that will help them understand each other better. The special bonfire segments as part of the special weekend episodes with Mouni Roy and Karan Kundrra will unfold all the drama and emotions as they will get a glimpse of the evolving dynamics of their respective partners in the villas.

    Presented by Too Yumm, Powered by Paytm, and along with Skore as the Digital Partner, Temptation Island India will span across 42 episodes, with an extended version called Temptation Channel streaming on the platform all day. The show will also introduce an array of interactive features, enhancing the viewer experience like never before, ensuring non-stop entertainment on the platform. Leaked Chats will give viewers a sneak peek into their most intimate conversations including photos, videos, voice notes, and text messages. The platform will feature Ask Love Guru for relationship advice from an expert, Horizontal Hype Trivia for quick facts and info about contestants. With Jeeto Dhan Dhana Dhan viewers will be in for a rewarding experience where they’ll win daily prizes by answering simple questions as they watch the Temptation Channel. Not to miss the very engaging JioCinema Super Squad, giving viewers a chance to make their own team and win big rewards. Temptation Awards will let viewers vote for their favorites, while Hype Chats and Stickers will provide real-time engagement.

    Speaking on the launch of the reality series, a spokesperson at JioCinema said, “At JioCinema, we are deeply invested in our audience while continuing to expand our portfolio with genre defining content that set new benchmarks. Reality is a key part of our overall content strategy and Temptation Island India will truly be a game changer for this category. As we bring the iconic global IP to India, we are sure to redefine the ‘unscripted’ entertainment making it the new reality phenomenon for the nation.”

    Commenting on the launch, Banijay Asia & Endemol Shine India founder & Group CEO Deepak Dhar said, “Temptation Island has left an indelible mark on the global reality TV landscape, with its immense success spanning over 20 countries. We are thrilled to now bring this iconic show to India. Given the show’s unique concept, JioCinema’s wide reach, and an interesting mix of participants, Temptation Island India is all set to redefine the way Indian audiences experience reality television.”

    Speaking on the partnership, a spokesperson at Too Yumm said, “Too Yumm! always seeks to find interesting and disruptive ways to engage with its consumers and form deeper connections with them. As we launch one of the most disruptive tasting snack for our consumers TooYumm! Twisties, we felt it needed an equally disruptive launch medium. What could have been better than one of the most successful reality shows in the world Temptation Island, as it debuts in India through JioCinema. We are sure, together, we will be creating lots of twisti-es and masaledaar experiences for our consumers.”

    Too Yumm presents Temptation Island India, powered by Paytm and digital partner Skore, starts 3 November at 8 pm on JioCinema.

  • Netflix’s Ad supported plan surges 15 million monthly active users

    Netflix’s Ad supported plan surges 15 million monthly active users

    Mumbai: Netflix’s monthly active users for the ad-supported plan stands at 15 million, Netflix’s advertising president Amy Reinhard has said in a blog, “As we continue to build and adapt our service, we’re excited about the progress we’ve made and that we now reach 15 million global monthly active users.”

    About upcoming offerings, Reinhard wrote in the blog, “Starting in Q1 2024, our advertisers globally will be able to utilize our new binge ad (wt) format that taps into the viewing behavior of watching multiple episodes in a row. After watching three consecutive episodes, members will be presented with a fourth episode ad-free. In early 2024, we will also launch the ability to showcase QR codes in advertising creative running on Netflix in the US.”

    Launched in partnership with Microsoft Advertising, Netflix has launched third-party verification with partners like Integral Ad Science and DoubleVerify globally.

  • BeBetta App experiences phenomenal growth, attracts 550K users in a month

    BeBetta App experiences phenomenal growth, attracts 550K users in a month

    Mumbai: BeBetta, the leading free-to-play sports prediction platform, is thrilled to announce an extraordinary surge in userbase and downloads, solidifying its position as a premier player in the non-RMG gaming sector. In just one month, the app has attracted a staggering 550K users, catapulting it to the number six spot on Google Play in India’s sports category. With an impressive 40 per cent user engagement rate, the platform has seen 500,000 predictions placed and 150,000 community posts created by its vibrant user community.

    The BeBetta app’s remarkable growth is a testament to its unique offering and the dedicated community it has fostered. The top cities contributing to this success include Mumbai, Delhi, Ahmedabad, and Bangalore. The user base consists of 82 per cent males and 18 per cent females, showcasing its widespread appeal across demographics.

    BeBetta CEO and founder Meet Shah said, “We are thrilled to witness this unprecedented growth in such a short span. It reflects our commitment to providing an engaging and rewarding platform for sports enthusiasts. BeBetta is not just about betting; it’s about building a thriving community where users can share their passion for sports.”

    In addition to this phenomenal growth, BeBetta is excited to introduce the BeBetta Rewards Bonanza (BRB), a two-week rewards festival commencing on 5 November. This festival is perfectly timed to coincide with the festive season of Diwali and the grand finale of the Cricket World Cup (CWC).

    BeBetta Rewards Bonanza (BRB) aims to redefine user engagement and rewards in the non-RMG sector. The festival boasts over 50 carefully selected rewards, with the initial launch on 5 November which could range from trending gadgets to luxury items and unique experiences.

    BeBetta is committed to being a user-centric platform that prioritises customer satisfaction, and the BeBetta Rewards Bonanza (BRB) is a testament to that commitment.

  • NBA and Bhaane launch India’s premier fan e-commerce site!

    NBA and Bhaane launch India’s premier fan e-commerce site!

    Mumbai: The National Basketball Association (NBA) and Bhaane Pvt Ltd (Bhaane), India’s renowned contemporary clothing brand, today announced a multiyear collaboration for Bhaane to launch and operate NBAStore.in.  The online store provides fans in India with the most comprehensive selection of official NBA merchandise ever available in the country.

    Throughout the season, NBAStore will provide fans across India with a range of authentic NBA merchandise and memorabilia, including current and former player jerseys, apparel, headwear, performance and casual footwear, basketballs, accessories, and more from major brands such as Nike, New Era, Mitchell & Ness, Wilson and NBA Fanwear by Suditi.  Fans who purchase merchandise from NBAStore.in will also be eligible to enter contests operated by Bhaane to win a range of prizes, including tickets to regular-season NBA games in the U.S. and NBA All-Star.

    “We’re excited to work with Bhaane to launch NBAStore.in, which builds on our commitment to making basketball and the NBA more accessible to fans across India,” said NBA India Business Head of Global Partnerships and Media Sunny Malik.  “The launch of our most comprehensive store dedicated to fans in India comes at a time when the e-commerce industry in India and interest in the NBA are both booming.  Through this collaboration, the NBA is poised to tap into this growth and meet the growing demand for authentic merchandise and fanwear in the Indian market.”

    “The NBA is one of the largest sports leagues globally, and we’re excited to collaborate with them on their official online store in India,” said Bhaane Founder & CEO Anand Ahuja.  “This marks a significant milestone for Bhaane, allowing us to blend our distinctive fashion philosophy with the global appeal of the NBA.  Through this platform, we aim to redefine the way fans connect with basketball and express their love for the game through cutting-edge and authentic products.”

    The 2023-24 NBA season tipped off its broadcasts in India on Wednesday 25 Oct.  Games will air live in India on Sports18-1, Sports18 Khel, JioCinema and NBA League Pass, the league’s premium live game subscription service available via the NBA App.

  • Parimatch introduces its official brand hero: LAKHY THE TIGER

    Parimatch introduces its official brand hero: LAKHY THE TIGER

    Mumbai: Parimatch, a leading name in the iGaming industry, is honored and proud to introduce its newest addition to the family—a mascot named LAKHY THE TIGER. It’s the first time an iGaming company in the Asian market is presenting its brand hero to the audience. LAKHY, born in the virtual world of Parimatch, serves as a guide to the exciting world of entertainment, sharing life hacks, and demonstrating how to get the most out of the game.

    Meet LAHKY: Appearance and Personality

    Half-human, half-tiger, LAKHY wears a helmet and leather outfit in Parimatch’s brand colors. He rides a streetfighter motorbike. All this symbolizes the thrilling world of speed and adrenaline he lives in.

    LAKHY is all about confidence and risk-taking. He is a quick learner, a visionary, and a techno-geek. He personifies Parimatch’s technological superiority and expertise. LAKHY’s energy, self-confidence, and competitive spirit make him the ideal representation of Parimatch’s commitment to competition and winning.

    The symbol of speed and treasure hunting

    In Asia, the tiger holds a symbolic meaning of good luck, prosperity, power, and courage. It personifies a brave winner, a determinate champion—and those are the first words to describe LAKHY. Like a true hunter, he resonates with Parimatch users who chase thrilling emotions and prizes, too. The choice of the tiger as the Parimatch brand symbol also signifies speed, mirroring the fast and efficient experience offered by Parimatch’s platform.

    Mascot’s Mission: Guiding You to Success

    LAKHY is more than a symbol; he’s the roaring heart of Parimatch’s commitment to excellence and success. He’s also a PRO user of Parimatch. With his wealth of experience, LAKHY expertly guides users through the platform’s features and functionalities, like a seasoned mentor who has already conquered the game. He’ll unveil the brand’s coolest features and share gaming tips and tricks. With LAKHY by their side, Parimatch users are guaranteed to stay ahead of the curve!

    The mascot will accompany you at every part of the gaming journey. Whether you’re a beginner or an experienced player, you’ll discover something new that will add an extra layer of excitement.

    Parimatch is happy to have LAKHY THE TIGER as its brand hero, and can’t wait for its users to join on this incredible journey of winning. With a dedicated focus on enhancing the user experience to the highest level, introducing a mascot is one of the steps in this direction.

     

  • Tata Play Binge’s October entertainment extravaganza: The new launches we loved

    Tata Play Binge’s October entertainment extravaganza: The new launches we loved

    Mumbai: Lights, camera, October action! As the vibrant colours of October begin to fade and we cosy up in our blankets, it’s the perfect time to reflect on the cinematic and episodic treasures that graced our screens this month. In the last month, the entertainment industry brought us a stellar lineup of films and series that kept us glued to our seats. From thrilling blockbusters to heartwarming dramas, the past month was nothing short of a cinematic rollercoaster. So, grab your popcorn, settle in, and join Tata Play Binge as we explore the top movies and series that shone brightly in October.

    Gadar 2 on ZEE5

    Gadar 2 is a Bollywood action drama film directed and produced by Anil Sharma. It is a sequel to the 2001 film Gadar: Ek Prem Katha and features the same old cast of Sunny Deol, and Ameesha Patel but now along with Utkarsh Sharma, and Aamir Naik in prominent roles. The storyline provides the original fans a glimpse into the Tara Singh family now set in 1971 as Tara Singh returns to Pakistan to rescue his imprisoned son Charanjeet “Jeete” Singh. The film became a commercial success as it grossed 685.19 crores worldwide, making it the seventh highest-grossing Bollywood film ever. This high-octane drama had everything the 90’s kids look for in a Bollywood Masala movie. So grab that popcorn and witness the iconic hand pump moment again in Sunny Paaji style.

    Permanent Roommates Season 3 on Amazon Prime Video

    TVF’s Permanent Roommates made its debut on YouTube in 2014, and its groundbreaking success led to a lineup of web series being produced as it opened up the content industry to the concept of long-format shows. Now, after a seven-year hiatus, the beloved cast, Nidhi Singh and Sumit Vyas and others reunite for Season 3. In this new season, Tanya contemplates leaving the country for new experiences, while Mikesh secretly resists the idea. The series not only delves into their lives but also explores their parents’ journeys. With five engaging episodes, it follows their quest for permanent residency in Canada and the events that unfold, while keeping the essence of Tannu and Mikki alive all through the season. With the quirks of Mikesh accompanied by the antics of Tanya, this season of Permanent Roommates will leave you wanting more, yet satisfied with the way the series concludes. Binge on all the episodes if you haven’t yet!

    Kaala Paani on Netflix

    Kaala Paani presents a compelling narrative set in the near future on the Andaman and Nicobar Islands, known for their unexplored history. In 2027, a deadly virus threatened the island, but authorities initially dismissed it, putting lives at risk. The series, created and co-directed by Sameer Saxena, explores the moral and ethical dilemmas in handling such sensitive situations, making it thought-provoking. The exceptional cast, including Mona Singh and Ashutosh Gowariker, delivers powerful performances, while the series weaves themes of human greed, politics of emotions, inclusivity, and man vs. nature into a heart-wrenching tale of separation and choice.

    Scam 2003: The Telgi Story on SonyLiv

    ‘Scam 2003’ follows in the footsteps of its acclaimed predecessor, ‘Scam 1992: The Harshad Mehta Story’. This time, it delves into the world of Abdul Karim Telgi, a humble fruit seller who ascended to become the mastermind behind a colossal stamp paper fraud. While Gagan Dev Riar delivers a compelling portrayal of Telgi, the series, helmed by showrunner Hansal Mehta and directed by Tushar Hiranandan takes us through the intricate web of forgery and government corruption that fueled Telgi’s empire, offering a peek into his manipulative tactics and the entangled network of collaborators. With only a portion of the episodes released, ‘Scam 2003’ is yet to fully unveil the scale of Telgi’s operations leaving viewers intrigued but awaiting more.

    Aakhri Sach on Disney+ Hotstar

    Aakhri Sach is a crime thriller series inspired by the tragic Burari incident, which revolves around the suspected suicides of 11 family members spanning three generations. The show follows a dedicated police officer, Anya played by Tamannaah Bhatia, tasked with investigating the unsettling mass suicide. However, as the series unfolds, it grapples with the challenge of balancing the gruesome reality of the event with fictional storytelling. The story still manages to grip the audience even after the end is known. This definitely should be on your watchlist if you haven’t binged on it yet.

    John Wick : Chapter 4 on Lionsgate Play

    The awaited return of Keanu Reeves as the legendary assassin John Wick! Directed by Chad Stahelski, the film is the latest instalment in the action-packed franchise. In this chapter, John Wick faces off against the High Table, the organisation that has marked him for death. With an arsenal of weapons and his unparalleled combat skills, John Wick takes on new adversaries. As John Wick embarks on a mission to earn his freedom, the film promises more intense action sequences, complex choreography, and breathtaking visuals, making it a thrilling addition to the franchise.

    Wondering how to get a subscription to these OTT apps? We have Tata Play Binge for you. Viewers can avail the entire package of 22+ apps (Disney+ Hotstar, Apple TV+, ZEE5, SonyLIV, Hallmark Movies Now, MX Player, Lionsgate Play, Aha, VROTT, Sun NXT, ReelDrama, Chaupal, Namma Flix, Planet Marathi, manoramaMAX, Koode, Tarang Plus, Hungama Play, Eros Now, ShemarooMe, Curiosity Stream, Voot Kids, EPIC ON, Travelxp, DocuBay, and ShortsTV) and Games under one subscription, in one app, without having to subscribe or remember the password of every app. Sounds amazing? It is amazing!!

    Netflix and Amazon Prime Video plans are available for Tata Play DTH subscribers only.

    Download the Tata Play Binge app to enjoy the best of entertainment across 22 OTT platforms

  • Tata Play Binge celebrates King Khan’s birthday in grand style

    Tata Play Binge celebrates King Khan’s birthday in grand style

    Mumbai: He’s the ‘Badshah of Bollywood,’ the undisputed ‘King of Romance’, and a name that needs no introduction. Shah Rukh Khan, the living legend of Indian cinema, has enthralled us with his magnetic charm, incredible talent, and charismatic persona for decades. As we approach the grand occasion of his birthday on the 2nd of November, there couldn’t be a more fitting time to celebrate his cinematic brilliance. On this special day, Tata Play Binge proudly presents a curated list of his best movies – that’s right, the best of SRK classics that you won’t want to miss.

    Dear Zindagi – Netflix

    Dear Zindagi is a gem that stands out as one of Shah Rukh Khan’s latest finest performances. Directed by Gauri Shinde, this heartwarming and insightful film sheds light on the importance of mental health and explores complexities of life and relationships through the journey of Kaira, played by the talented Alia Bhatt, who seeks guidance from a charming life coach, Dr. Jehangir Khan, portrayed by Shah Rukh Khan. The film’s beautifully nuanced storytelling and ‘woke’ narrative, relatable characters, and SRK and Alia Bhatt’s on-screen camaraderie make it a must-watch for all ages.

    Pathaan – Amazon Prime Video

    Latest Bollywood blockbuster to make ₹1CR+ at the box office globally, becoming SRK’s ultimate come-back post pandemic. The film is an exhilarating addition to the YRF Spy Universe, featuring the charismatic Shah Rukh Khan in the lead role as an Indian secret agent brought out of retirement to combat an international terror organization. The film combines thrilling action sequences with witty dialogue, showcasing the actor at his best, exuding charm and humor. Director Siddharth Anand orchestrates a high-octane spy thriller that’s well worth watching for fans of the genre and SRK enthusiasts alike.

    Pardes – ZEE5

    Pardes, directed by Subhash Ghai, is a ‘classic SRK film’ that offers a compelling narrative enriched with Shah Rukh Khan’s outstanding performance. Khan plays the role of Arjun, an NRI who visits India and becomes entangled in a complex web of cultural clashes, love, and family dynamics. His portrayal is a true testament to his versatility as an actor, bringing depth and charm to the character. The film also went on to be nominated for ‘Best Film‘ in the Filmfare Award in 1998.

    Yes Boss – SonyLIV

    Yes Boss is a delightful Bollywood romantic comedy that’s definitely worth watching, especially for Shah Rukh Khan’s charismatic and charming performance. Directed by Aziz Mirza, the film features SRK playing Rahul, an ambitious employee caught between his demanding boss and a job opportunity presented by a wealthy but quirky businesswoman. SRK’s impeccable comic timing and on-screen chemistry with Juhi Chawla make this movie a heartwarming and entertaining experience, as it explores the themes of ambition, love, and ethical dilemmas against the backdrop of a lighthearted and engaging storyline.

    Deewana – Disney+ Hotstar

    Deewana, a 1992 film directed by Raj Kanwar, is Shah Rukh Khan’s first film that also won him his first Filmfare Award as Best Debut (Male). SRK’s electrifying performance as Raja Sahai in his maiden film immediately solidified his status as a rising star. The movie also features Divya Bharti, who brought her own magic to the screen, and Rishi Kapoor in a pivotal role. With its blend of romance, drama, and music, Deewana is a must-watch for any SRK enthusiast, offering a delightful introduction to the world of Indian cinema and the remarkable talent that is Shah Rukh Khan.

    Veer-Zaara – Apple TV+

    Directed by the legendary Yash Chopra, this epic romantic drama weaves a captivating tale of love and sacrifice that transcends borders. Shah Rukh Khan, in one of his most brilliant performances, brings to life the character of Veer, a humble Indian Air Force officer who falls in love with a Pakistani woman named Zaara, played by the enchanting Preity Zinta. SRK’s portrayal of Veer is nothing short of extraordinary, the film not only touched the hearts of millions but also garnered numerous awards and accolades, cementing its status as a classic in romantic Bollywood cinema, with recognition at prestigious events like the Filmfare Awards, National Film Awards, and many more.

    Wondering how to get a subscription of these OTT apps? We have Tata Play Binge for you. Viewers can avail the entire package of 22+ apps (Disney+ Hotstar, ZEE5, SonyLIV, MX Player, Lionsgate Play, Apple TV+, Aha, VROTT, Sun NXT, Hallmark Movies Now, ReelDrama, Chaupal, Namma Flix, Planet Marathi, manoramaMAX, iStream, Tarang Plus, Hungama Play, Eros Now, ShemarooMe, Curiosity Stream, EPIC ON, Travelxp, DocuBay, and ShortsTV) and Games under one subscription, in one app, without having to subscribe or remember the password of every app. Sounds amazing? It is amazing!!

    Please Note: Netflix and Amazon Prime Video plans are available for Tata Play DTH subscribers only.

    Download the Tata Play Binge app to enjoy the best of entertainment across over 22 OTT platforms.

    Join Tata Play Binge as we celebrate the birthday of the King of Romance, Shah Rukh Khan, with a cinematic extravaganza fit for Bollywood royalty!

  • Moneycontrol’s Creator Economy Summit: Empowering Indian content creators for success

    Moneycontrol’s Creator Economy Summit: Empowering Indian content creators for success

    Mumbai: “Self-policing the finfluencer community would be the best for everyone,” Ananth Narayan, whole-time member of the Securities and Exchange Board of India (SEBI) said while speaking at the Moneycontrol Creator Economy Summit at Mumbai on Tuesday.

    “If you want your community to gain, tell us what is going wrong. It gives us a lot of comfort to know that there is a community that is taking care of its problems,” Narayan elaborated saying that the finfluencer community is in the best position to show the bad apples in the industry.

    Narayan said that finfluencers need to communicate and help the market regulator form better regulations. “Help us, come back with feedback. Refer to other jurisdictions and show us the way. Talk to us about how something can slip through the regulations and how we can prevent this,” he asked the finfluencers at the Moneycontrol Creator Economy Summit.

    Even the market regulator can make mistakes and is not perfect, according to Narayan. “Regulators could make errors. First, we let bad things happen. The second error is getting in the way of good things happening, like making regulations so difficult that good people can’t do business”, he added.

    Narayan reiterated that the market regulator is not going to baby sit investors and finfluencers and just wants finfluencers to provide quality education to investors. “Our job is not to create a nanny state. What I would love to see from content creators is high quality education. If you were advising your brother or mother, what advice would you give them? You wouldn’t worry about who is paying you. The best content comes from the industry itself. Things like education and capital formation are too important, and should not be left to the regulator alone” Narayan added.

    When asked whether increasing taxation for derivative trading would be better like taxing gambling ads to discourage excessive trading, Narayan conceded that there is logic in the suggestion, but said that it is out of syllabus and not in his domain to make a decision.

    Hosted by Moneycontrol, foremost financial news platform under the Network18 group, the Creator Economy Summit serves as the definitive platform for discussing vital issues in this sector, including challenges and the future landscape. The theme of this inaugural edition is ‘Creation, Innovation, Monetization,’ aimed at showcasing the optimism and resilience of Indian content creators.