ITV

Category: iWorld

  • Zupee announces ‘Saara India Chamkega’ initiative

    Zupee announces ‘Saara India Chamkega’ initiative

    Mumbai: Diwali is as much about spreading joy in others’ lives as it is about celebrating with our loved ones. This Diwali, Zupee, one of India’s leading online skill-based gaming platforms announced its ‘Saara India Chamkega’ campaign to brighten the lives of thousands of senior citizens.

    Staying true to the spirit of Diwali, this initiative is designed to gamify the experience of giving with an in-App engagement on the Zupee App, urging players to light up e-diyas as part of the collective effort towards supporting senior citizens.

    As part of the week-long campaign until Diwali, Zupee players can simply click on the ‘Saara India Chamkega’ in-App banner and participate by rolling a dice, where each dice roll will lead to the lighting of corresponding number of e-diyas illuminating a digital map of India. For every e-Diya lit, Zupee will contribute towards supporting senior citizens in association with The Earth Saviours Foundation

    A real-time tracker will be active throughout the week, showcasing the total number of e-diyas lit. Additionally, players can also invite their friends and families to join in the cause through WhatsApp and Facebook via the Zupee App and website.

    The Earth Saviours Foundation, an internationally acclaimed and recognized non-profit organisation to champion this initiative. The initiative aims to impact over thousands of residents as part of The Earth Saviours programmes for senior care and the specially abled.

    Zupee’s donation will be channelled by the Earth Saviours NGO in securing essential provisions, including food, hygiene and toiletries, medicine etc for the senior citizens. Furthermore, Zupee’s team joined in the Diwali celebrations with the residents of Earth Saviours and organised a meal at the NGO, located at Bandhwari Village, Distt. Gurugram.

    Share the joy of Diwali with a simple tap and light e-diya to show your support for senior citizens. You can do this by either clicking on the ‘Saara India Chamkega’ banner inside the Zupee App or by visiting the Zupee website.

  • Indian Gaming League (IGL) in partnership with Bingo! Nachos announces Gameon Cup 2023

    Indian Gaming League (IGL) in partnership with Bingo! Nachos announces Gameon Cup 2023

    Mumbai: Indian Gaming League, one of India’s leading organizations in the gaming sector, in collaboration with ITC Bingo! Nachos, has launched Gameon Cup 2023, an exciting gaming tournament set to captivate the nation’s gaming community. This gaming extravaganza will feature a range of popular titles, including BGMI, Free Fire Max, New State, Call of Duty Mobile, and comes with an impressive prize pool of 11 lakhs (approximately $13,000).

    In the last two years, esports has gained immense popularity in India. A burgeoning youth population, tech-savviness, and increasing internet accessibility have contributed to the growth of esports. Bingo!, a fun and youth-oriented brand, has always been at the forefront of promoting gaming and esports events and campaigns while providing a seamless snacking experience to its young target audience. Through Bingo Nachos! Gameon Cup, the brand aims to foster a sense of camaraderie with a dynamic and enthusiastic gaming community, reinforcing Bingo’s commitment to fun and shared experiences.

    The tournament will span over 60 days and will kick off with an open format starting on 9th November providing both amateur players and teams an opportunity to display their gaming prowess and compete at a professional level. Winners from the initial stage will earn the privilege of participating in the invitational section, where they will go head-to-head with some of the top professional gamers in the country. The tournament aims to showcase not only fierce competition among players but also offers significant opportunities for recognition and advancement within the gaming fraternity.

    ITC Foods,  VP & head of marketing, Snacks, Noodles, and Pasta Suresh Chand said, “We are thrilled to launch the Bingo! Nachos Gameon Cup in association with IGL. This initiative will provide a platform for all e-gaming enthusiasts to showcase their skills while having a fun-filled experience with Bingo! Nachos. As a brand with a young TG, our partnership with IGL seamlessly aligns with our brand’s ethos, and we eagerly await the exciting gameplay it will bring.”

    IGL Indian Gaming CEO Yash Pariani shared his thoughts on the upcoming tournament, saying, “We are delighted to partner with ITC Bingo! Nachos for this thrilling event. It is an extraordinary opportunity for amateur gamers to showcase their talents on a national stage and elevate their gaming journey. This tournament aims to unite gaming enthusiasts from all corners of the country, where participants can anticipate an unparalleled gaming experience, featuring top-notch production values and exhilarating gameplay.”

    IGL Indian Gaming Chief Business Officer Nidhish Jain said, “The ITC Bingo! Nachos and IGL Indian Gaming partnership is more than just business; it is a statement of brand relevance in the modern digital age, an embrace of youthful passion, and an investment in the unity and excitement that gaming brings. Considering India is a largely youth-centric country, and gaming is expected to grow exponentially over the next few years, this partnership highlights the importance of this medium for brands to connect with the dynamic, vibrant, youth-centric community for mutual growth.”

  • Runn TV launches in India

    Runn TV launches in India

    Mumbai: India based Runn Media Labs launched Runn TV, the first Indian FAST (Free Ad-Supported Streaming Television) based content streaming platform designed to provide a reimagined and delightful TV viewing experience to Indian audiences. With 24×7 theme-based targeted channels with highly curated content, Runn TV aims to bring back the joy and comfort of traditional TV watching while leveraging the power of digital technology.

    Runn TV will have multiple content categories including movies, short films, web series, kids, reality and performances in addition to top national news networks. The content will run as personalised channels where the users can start enjoying content without any subscription and switch between channels with just a single tap, with an option to watch the title live or later when they want.

    Through a combination of deep content curation, multi-dimensional discovery engine and proprietary technology, Runn TV aims to maximise watch hours and minimise searching and browsing for its OTT users.

    “We are building Runn TV with a vision to make it the go to Entertainment Experience Destination for Indians across the globe. We are very selective with our content partners, channels and content strategies and not in the race to increase the count of channels which is pretty common in today’s FAST world,” said Runn Media Labs founder & CEO Manish Sinha. “On the business side, we are cognizant of challenges in this industry and are working on it with a long term strategy. With Runn TV, we are targeting the high growth connected TV advertising for monetization and our advanced proprietary technology and value & data driven content sourcing approach will help us enable differentiated experiences for users and make economics work for business sustainability & growth.”

    Runn TV will be expanding to other content categories such as music, infotainment and lifestyle and regional Indian languages over the next few months with addition of 2-3 channels on an average every month. 

  • ZEE5 partners with Designyatra 2023

    ZEE5 partners with Designyatra 2023

    Mumbai: ZEE5, India and Bharat’s largest homegrown video streaming platform, and the OTT arm of ZEEL, partnered with Kyoorius for Designyatra 2023 that took place between 26 to 28 October, in Goa. In line with ZEE5’s digital-first and consumer-centric philosophy, the 3-day yatra set a global stage for the design and creative enthusiasts across industries to interact, demonstrate, and celebrate their work of art. Showcasing new age entertainment exposures on OTT, ZEE5 created engaging and enriching exposures at the event which marked a presence of over 1000 attendees and multiple eminent speakers. Acclaimed names like Jonathan Barnbrook, who won a Grammy for David Bowie’s album cover design, and Nelly Ben Hayoun -Stépanian, the founder of NASA’s International Space Orchestra were also a part of the coterie.

    ZEE5 India chief business officer Manish Kalra said, “Designyatra is one of the most prominent platforms that witnesses global representation from various industries to showcase and celebrate design excellence. At ZEE5, the endeavor has always been to enhance platform experience through multiple touchpoints where design plays an integral role in the final product offerings. We are thankful to our partners for bringing together the most talented minds in the creative industry, leading the way towards a new era of design brilliance.”

    Kyoorius founder CEO Rajesh Kejriwal said, “Designyatra has always been a hub for creative stimulation. In 2023, this meant bringing together talented folks from all principles of design to create a cross-pollination of insights as a first in the industry. The Kyoorius Design Awards 2023 similarly pushed the envelope by recognizing the best of Indian Design and paving the path for the future. ZEE5’s commitment to fueling design thinking in India, and boosting the young generation manifested brilliantly at the conference through AR/VR experiences, capturing the Typography excellence in film, and workshopping for Responsible Design.”

    Experience zone:

    ZEE5 witnessed an encouraging response from the participants at the AR/VR zone as they put their imagination to test to design movie characters virtually. The on-ground contest saw an enthusiastic turnaround from the audiences to create avatars basis the plot of content titles. Further an illuminating experience was created at ‘Lite Bright’ where participants used coloured glowsticks to create patterns of their choice. The ‘Kyoorius Young Blood Awards’ segment was unveiled as part of ZEE5’s ongoing commitment to nurturing emerging creative talents, dedicated to fostering the next generation of innovators and artists.

    Sessions by ZEE5 Senior Management

    Vatsal Chaoji, head of product design from the ZEE Tech and Innovation Centre did an interactive session on ‘Responsible Design for OTT’ reflecting on the significance of ethical design attuned to consumer lifestyle and consumption patterns. The session opened discussions on the varied facets of responsible design, the current landscape of digital product experiences which necessitates intervention and regulations. The role of AI and creativity in marking the next phase of entertainment experiences on streaming platforms.

    ZEE5 creative director Vipul Salve conducted an insightful session titled ‘The Futura of Cinema is Gotham!’ which was a huge hit amongst the young crowd, where they engaged in an enticing conversation on how typography helped change the course of Cinema over the decades. Tracing the evolution of cinema and typography- hand-in-hand, the attendees explored right from the history of hand drawn title logos of single screen eras to the impactful legible typography that is consumed constantly by everyone today on OTT.

    The event saw attendance from students, industry veterans and designers from across geographies, who came together to celebrate design and discuss fresh narratives to match the flux of life, with ZEE5 at the forefront. Designyatra is a truly anti-disciplinary conference, hosting designers from the fields of graphic, interior, product, industrial, furniture, and many more.

  • Red FM announces season two of Reclaim the Saaz

    Red FM announces season two of Reclaim the Saaz

    Mumbai: 93.5 RED FM, India’s leading private radio and entertainment network is thrilled to announce the season 2 of “Reclaim the Saaz.” The concert will showcase the rich heritage and soulful melodies of Kashmiri music. The event is scheduled to take place at Sher-i-Kashmir International Conference Centre (SKICC) on 18 November 2023.

    After the first virtual edition, the first-of-its-kind Kashmiri music festival is back on the ground. The event will celebrate the rich and vibrant tradition of the mystical music of Kashmir that has been passed down many generations through centuries. The second edition of “Reclaim the Saaz” will offer a blend of folk and fusion, where the stage will come alive with magical performances that the valley has never witnessed before. Legendary Abdul Rashid Hafiz, Kabul Bukhari, Ishfaq Kawa and Shazia Bashir will present their renditions of traditional folk songs infused with contemporary elements. The musical night will also include a comedy set by Rayees Mohiuddin; overall promising to be an immersive journey for Kashmiri music enthusiasts.

    Speaking on this announcement, RED FM and Magic FM director & COO Nisha Narayanan stated, “As advocates of revitalizing the regional fabric of our country, we are exhilarated to be presenting season 2 of “Reclaim the Saaz.” Kashmiri music is a gift from the foothills of the Himalayas, which unfortunately has been forsaken. To revive it and nurture the present generations with their own cultural history, we are humbled to present the audience with a folk and fusion-themed concert. We are looking forward to promoting and preserving invaluable cultural treasures while also providing a platform for Kashmiri singers to showcase their artistry and entertain our audience.”

    Red FM invites you all to come together and be a part of this extraordinary musical journey on 18 November 2023.

  • Thinkin Birds Communications secures creative mandate for Curry Up Now

    Thinkin Birds Communications secures creative mandate for Curry Up Now

    Mumbai: Thinkin’ Birds Communications has won the creative media mandate for Curry Up Now, a popular fast-food brand headquartered in California, USA. The mandate includes digital media, campaigns, website management duties, and more.

    Curry Up Now, known for its innovative approach to Indian street food and its fusion with global flavors, has entrusted Thinkin Birds Communications with the task of shaping its creative narrative and branding strategy to propel the brand to new heights.

    Curry Up Now CEO Akash Kapoor said, “We are excited to welcome Thinkin Birds Communications to the Curry Up Now family as our creative partner. Their demonstrated creativity and insight into our industry is impressive, and we believe they are the right choice to drive our brand’s creative vision forward”

    Curry Up Now has rapidly expanded across the nation, offering a delightful assortment of Indian-inspired culinary creations, from classic curry dishes to inventive street food items. The partnership with Thinkin Birds Communications is poised to usher in a new era of creativity, bringing fresh energy to Curry Up Now’s marketing efforts.

    Commenting on the newest addition to their roster, Thinkin Birds Communications CEO and co-founder Bhavik Mehta said, “We are thrilled about the partnership with Curry Up Now on this exciting journey. Our team is committed to creating innovative and memorable campaigns that will capture the essence of Curry Up Now’s delectable cuisine and vibrant culture”

    Thinkin Birds Communications will be responsible for developing and executing comprehensive advertising campaigns, encompassing brand strategy, creative design, digital and social media marketing, and more, to reinforce Curry Up Now’s position as a leader in the restaurant industry.

  • Warner Bros. Discovery marks Diwali with a special brand film

    Warner Bros. Discovery marks Diwali with a special brand film

    Mumbai: Warner Bros Discovery is delighted to announce the release of a special brand film to commemorate the joyous festival of Diwali. The captivating brand film celebrates the spirit of togetherness while capturing special moments across the broad spectrum of shows available on the network.

    From the secrets of Koh-i-noor featuring Manoj Bajpayee to the Journey of India with Amitabh Bachchan and to the history of India’s Space Program in India’s Space Odyssey, the brand film celebrates the uniqueness that each show represents while coming together as a whole to celebrate innovation, ideology, history, culture, food, adventure, and various aspects of our country. Glimpses of shows such as Legends of Ramayana with Amish, Star Vs Food: Survival,  Little Singham and Teen Titans Go are seen in the film and goes on to evoke the festive celebratory feeling of Diwali.

  • Who rules Where? Manorama News VMR Survey Provides Election Insights

    Who rules Where? Manorama News VMR Survey Provides Election Insights

    Mumbai: Manorama News is a household name in Kerala, renowned for groundbreaking reporting and insightful coverage. The channel has consistently raised the bar for delivering precise and engaging election updates.

    Continuing its legacy of excellence, the brand recently organized the biggest pre-poll survey, known as Manorama News VMR (Voters Mood Research), on 4 November focusing on elections in five major Indian states. This extensive survey provided comprehensive insights into the upcoming elections, even offering predictions on both vote share and seat positions.

    What set the VMR Pre Poll Survey apart was its scientific methodology, which relied on Automated Forecasting. This innovative approach ensured the accuracy and reliability of the survey results, making it an invaluable resource for voters, political enthusiasts, and analysts.

    The VMR Pre-Poll survey was presided over by a distinguished panel of experts including Johny Lukose, Shani Prabhakaran, and Nisha Purushothaman. It was a massive undertaking that covered five significant states: Mizoram, Rajasthan, Madhya Pradesh, Chhattisgarh, and Telangana.

    The survey predicted a clear majority for Congress in Madhya Pradesh and a slight reversal but back-to-back victory in Chhattisgarh. Though a Congress surge is expected in Telangana and Mizoram, these states are likely to throw up hung assemblies. It is estimated that BJP would grab power in Rajasthan.  

    Manorama News, with its commitment to uphold the highest standards of journalism, continues to be at the forefront of delivering credible and in-depth election coverage.

  • Zee Music presents Madhaaniyaan Rewritten sung by sufi vocalist, Radhika Sood Nayak

    Zee Music presents Madhaaniyaan Rewritten sung by sufi vocalist, Radhika Sood Nayak

    Mumbai: Presenting her captivating voice immersed in Sufi mysticism, famous Sufi vocalist Radhika Sood Nayak, has sung “Madhaaniyaan Rewritten” a lyrical song that is an ode to love, new beginnings and unions in our times. Zee Music has presented the rewritten song, which is a mother’s emotional reinvention and expression, unlike the earlier ones describing a daughter’s parting from her parents’ home forever following her wedding. Madhaaniyan Rewritten is a beautiful rendition of new beginnings, new homes, and larger, expansive, inclusive families coming together! The lyrics are written by Gita Chadha and the music is produced by Vinayak Netke.

    Talking about the song, Radhika Sood Nayak said, “Madhaaniyaan Rewritten is more than just a song; it’s an emotional quest for unification, a celebration of our present times and choices, a heartsong of mothers for their daughters and sons alike.”

    After graduating from XLRI with an MBA, Radhika Sood Nayak left a successful job at ANZ Grindlays Bank to focus on her love & passion for music. This composition is the outcome of her collaboration with the artists, who are inspired to rewrite more inclusive narratives.

  • Atrangii’s ‘KINK’ reality show sets new viewership and engagement record

    Atrangii’s ‘KINK’ reality show sets new viewership and engagement record

    Mumbai: Atrangii TV and its OTT app helmed by Vibhu Agarwal has brought a one of its kind reality show called ‘K.I.N.K (Kiss Ishq N Konnections)’. This show also marked the debut of Reality TV Queen Divya Agarwal. Atrangii TV’s first-ever relationship-based reality show tested the love of six hot and happening couples in bold and challenging situations. This show was shot in an island resort in Daman and Diu.

    With this, Atrangii became one of India’s first OTT to have a record growth in subscription because of their game-changer show. It was also amongst top 10 most-watched reality shows on OTT platforms in the month of September and is seeing a steady increase in viewership. It has also seen a multifold increase in viewership and subscription in the past few months and it has been steadily growing at 20-25 per cent month on month.

    This show witnessed overall 250 million views across all social media platforms which was the highest for the platform since its inception. K.I.N.K had all the ingredients of a reality show and found its audience amongst youngsters, primarily in the states of Maharashtra, Delhi and Haryana.  It has been a raging hit on social media too, raking in record engagement by being amongst the top 15 most engaging show as fan clubs were created and each task discussed in detail. While this show was enjoyed by all age demographics, it was majorly dominated by females, followed by men who turned to the show after the first few episodes.  The platform also received record breaking subscriptions from iOS users and received a staggering 70% views/subscription from female viewers

    Speaking on the success of KINK, VP content & business alliances Nivedita Basu said, “We are thrilled to see this unprecedented response to our first ever reality show KINK. We always believed this show will be a gamechanger for Indian OTT and for our platform as it has all the ingredients for a masala reality show. We scouted for contestants across the length and breadth of the country, who were confident, bold had a personality of their own and full of the zing to keep the viewers engaged and hooked.  This has only encouraged us to further bolster our non-fiction offering. Our next show will be a unique chat show and we will soon be making an announcement for that.”

    The host of the show, an elated Divya Agarwal shared, “This show got my attention from the concept itself!  There are a lot of dating reality shows but this one feels fresh and new. I am thankful to the audience for giving me constant love, from being a contestant in a dating reality show to now hosting one.  KINK will remain very special for me. I made some genuine connections and I am blessed to receive so much love from people across the country. My social media is flooded with messages and I can say that this has been getting so much love from all over the country. My social media is flooded with messages and Indeed it has been a dream stint! Can’t thank Atrangii enough to help me connect with my fans and audiences.”

    This show is streaming on Atrangii OTT!