ITV

Category: iWorld

  • ZBD and Beamable unveil starter kit for secure Bitcoin integration in gaming

    ZBD and Beamable unveil starter kit for secure Bitcoin integration in gaming

    Mumbai: ZBD, a leading fintech company that offers instant Bitcoin rewards for gamers and developers, has announced the launch of the ZBD Beamable starter kit for small development teams and hypercasual developers. This announcement is the latest phase of its partnership with Beamable, a development platform for online games, to simplify the secure integration of Bitcoin transactions into gaming.  

    ZBD’s plug-and-play API is a cost-effective, global payment solution built on the Bitcoin Lightning Network that makes it easy for developers to incorporate real-time microtransactions, rewards, and payments into their games. With the ZBD Beamable starter kit, the integration of Beamable with ZBD’s API adds an additional layer of security by keeping sensitive information separate from the client-side of the game.

    ZBD co-founder and head of gaming R&D Christian Moss commented: “Developing a secure game requires removing some of the logic from the game to the game server. Many developers, however, such as hypercasual mobile game developers, may not have the resources to develop and maintain a game server. Beamable provides these developers with server-like capabilities without the need for a server or any extra skills in addition to their existing game development skills. By integrating the ZBD API into a Beamable microservice, we’ve enabled developers to start building Bitcoin reward games in a secure way.”

    Beamable CEO Jon Radoff commented: “Our aim has always been to lower the barrier to entry for developers and make it more cost-effective for them to add complex and secure server-side Bitcoin features. Working with ZBD not only makes the implementation of in-game transactions easier than ever, but also adds an all-important extra layer of security.”

    Announced in July 2023, the collaboration between the two companies heralded a significant step in the development of the next generation of Bitcoin-integrated gaming, removing the need for a server or systems operations team and enabling developers to integrate server-side features to games while ensuring superior security.

    The first Bitcoin-integrated mobile game to be built with the ZBD Beamable starter kit is due to be published in late November.

    The ZBD Beamable starter kit is available now on the Beamable marketplace:

    https://beamable.com/marketplace/zebedee-plug-and-play-api

  • NBA and NEWJ announce a collaboration to create localised digital content for fans across India

    NBA and NEWJ announce a collaboration to create localised digital content for fans across India

    Mumbai: The National Basketball Association (NBA) and New Emerging World of Journalism (NEWJ), one of India’s fastest-growing media-tech companies, today announced a multiyear collaboration to create localized short-form digital NBA content for fans across India.  

    Through the collaboration, NEWJ will produce and distribute a variety of short-form NBA content, including game highlights, original programming, lifestyle stories and other behind-the-scenes footage, on its social media accounts across Facebook, Instagram, Snapchat, X and YouTube.  The content will be available in 13 languages – Assamese, Bengali, English, Gujarati, Hindi, Kannada, Marathi, Odia, Punjabi, Tamil, Telugu, Urdu and Malayalam – bringing the league closer to its pan-Indian fanbase.

    “Coming off our most-watched season ever in India, there is incredible demand for localized NBA content from fans across the country,” said NBA India’s business head of global partnerships and media Sunny Malik.  “With digital platforms at the forefront of content consumption, we’re excited to work with NEWJ to deliver the stories of the game, including engaging lifestyle content, to our passionate Indian fanbase in their preferred languages on the devices they use the most.”

    “There’s never been a more exciting time to work with the NBA in India,” said NEWJ co-founder & COO Kunal Chaudhary.  “We are always looking for new ways to add value for our audience, and this collaboration creates a myriad of opportunities to do just that.  By leveraging the NBA’s vast content network, we are committed to telling stories that matter with authenticity and passion that will not only elevate the NBA’s visibility but also foster a deeper connection between fans and the sport across the country.”

    The 2023-24 NBA season is airing live in India on Sports18-1, Sports18 Khel, JioCinema and NBA League Pass, the league’s premium live game subscription service available via the NBA App.

     

  • JioCinema announces major kids entertainment foray

    JioCinema announces major kids entertainment foray

    Mumbai: This Children’s Day, JioCinema, India’s ultimate destination for entertainment, announced its foray into Kids entertainment with a dedicated ‘Kids and Family’ offering. With a stellar content offering spanning over 3000 hours of some of the best known franchises from across the world and biggest Indian IPs, the platform will cater to young audiences across Tiny Tots, Kids, Pre-teens and will also house content for the entire family to enjoy together.

    Creating India’s single largest destination for Kids’ entertainment with over 100 top Toon franchises, 300+ Series and Movies spanning DIY, comedy, adventure, and action genres, JioCinema promises fun, thrill and nostalgia, to every child across the country, with popular content available in 5+ Indian languages.

    From Anime to superheroes, to mythos, spanning local and global favourites, JioCinema brings the largest offering of kids’ network content from Viacom18 including Motu Patlu, Shiva, Rudra, Chikoo aur Bunty, Pinaki and the Bhoot Bandhus, The Twisted Timelines of Sammy & Raj, Kanha – Morpankh Samrat, among others. Raising the bar with premium global series such as Harry Potter, Transformers, HBO Storybook musical, The Looney Tunes Show, Super Mario Bros, Justice League War World, Garfield, Tin Tin, Trollstopia, Zig & Shark, Peppa Pig, Pokémon, and movies like Shrek, Kung Fu Panda, Madagascar, Teen Titans Go, Polar Express, Lego Ninjago, The Flintstones, Boss Baby, and a lot more, JioCinema promises to entertain kids and those young at heart with thousands of hours of magical content. Through strategic partnerships with leading local and global studios including Cartoon Network Studios, Dreamworks, EOne, The Pokémon Company & Animaccord, among others, the offering will add fresh content every week.

    Further exemplifying its commitment to providing a safe and wholesome family entertainment experience, JioCinema is including a ‘Kids and Family’ profile in every account, granting children access to only age- appropriate content. Recognizing the significance of screen time among children, the ‘Kids and Family’ profile is combined with a unique ‘PIN’ based ‘Parental Control’ mechanism. With advanced algorithms and cutting-edge technology, the profile will allow parents to customize the content access based on their child’s life stage, giving them complete control.

    On creating a wholesome entertainment ecosystem for kids and their families, a JioCinema spokesperson said, “At JioCinema, we are deeply committed to building a one-stop destination for all things entertainment. We are invested in understanding Indian audiences and their preferences and continue to evolve as the preferred source for all their entertainment needs. Our newly added Kids and Family category will unlock access to millions of families across India and enrich family consumption. With the best content from India and around the world, available in multiple languages, we aim to be inclusive and an enabler of wider consumption with fewer barriers’’.

    Headlining the rollout of the kids and family slate is the enthralling Pokemania festival, marking an exciting chapter for fans of the beloved Japanese Pokémon franchise. As the exclusive home to over 1000 episodes and 21 movies, JioCinema will be celebrating the fervor surrounding the enchanting poke-monsters with a brand-new season unveiled every Thursday, starting on 16 November, with Season 12.

  • Diwali delight: Festive trends and social media illumination with Sprinklr Insights

    Diwali delight: Festive trends and social media illumination with Sprinklr Insights

    Mumbai: Much more than just an annual tradition, the celebration of the biggest festival in India – Deepawali or Diwali – holds a cherished place in the hearts of many. Signaling the onset of a lively season brimming with countless cultural connections and celebrations, enchanting lights, and vibrant rangolis, this exuberant festival echoed joy throughout the country this weekend – making it one of the most talked-about occasions of the year online.

    As this festive fervor captivates the minds of brands and consumers nationwide, we have compiled a snapshot of the trends and data surrounding the excitement that illuminated social media platforms in the anticipation and celebration of the vibrant Festival of Lights.

    This data has been compiled using the social listening capabilities of Sprinklr Insights, aggregating mentions from India across selected news outlets, and social media platforms like Twitter and Reddit. Sprinklr Insights allows businesses and organizations to monitor, track, and analyze social media conversations and mentions related to their brands, products, or topics of interest.

    Most Popular Regions

    Diwali

    Of the more than 1.8M mentions Diwali received online in India over the last few weeks, a majority came from the metro regions across the country. The festival of lights glimmered most brightly across the capital city Delhi followed closely by Mumbai, with over 17.2K and 11.3K online & social media mentions respectively. Other metro cities such as Chennai, Hyderabad, and Bengaluru welcomed the festival wholeheartedly, with 7.2K, 5.3K, and 4.9K mentions respectively. Among Tier 2 cities, the celebrations remained jubilant with mentions averaging at slightly over 2K in Jaipur (2.78K), Kolkata (2.69K), and Lucknow (2.27K).

    Most popular conversations

    Diwali

    Amidst the myriad of festive conversations that lit up social media, those surrounding Culture and Festivities took center stage,  comprising the majority of conversations around Diwali at 87.3 per cent. Of the remaining conversations, those around Offers and Discounts stood out, making up for a majority of conversations at 9.4 per cent.

    Most popular brand conversations

    Diwali

    Capturing the celebratory pulse of Indian consumers, several noteworthy brands brightened the festivities further by actively engaging in the Diwali conversation. Overall, leading the way for festivities were Consumer Tech brands, clocking in a remarkable 22.62K plus mentions. In line with this trend, consumer tech giant WhatsApp emerged as the frontrunner in amplifying the festive spirit accumulating over 22,241 mentions.

    Diwali

    Following suit, e-commerce and quick commerce brands secured 7.7K plus and 6.4K plus mentions respectively. Brands under these categories  – including Amazon (5.6K), Flipkart (1.7K), Vivo (1.5K), and Swiggy (1.4K), – trailed behind WhatsApp as they amplified the festive spirit further with topical offers and themed interactions.

     

  • Freemium model in OTT is the future

    Freemium model in OTT is the future

    Mumbai: US subscriber base of Netflix and Disney+ reported growth of 5.4 per cent YoY and 0.2 per cent YoY in Q3CY23, respectively; the international segment outperformed with subscriber growth of 10.5 per cent YoY and 17.0 per cent YoY for Netflix and Disney+, respectively. Netflix continues to lead as it has a paid subscriber base of 247.2mn vs 150.2mn of Disney+. Disney+Hotstar(India and other Asia nations) paid subscribers declined for the fourth consecutive quarter, as it fell 38.7 per cent YoY; Disney+ Hotstar has lost 37 per cent of its paid subscriber base (now at 37.6 mn paid subs) over the four quarters after 1) losing Indian Premier League (IPL) digital rights and 2) offering World Cup content free of cost, which also has led to a loss in paid subscriber base over the past two months. We believe Disney+Hotstar subscriber loss has bottomed and may see mid-single digit growth over the next few quarters based on new content offerings – movies and web series slate. Netflix (US) average revenue per user (ARPU) declined 0.5 per cent YoY whereas Disney+ (US) posted ARPU growth of 23 per cent YoY (on a low base) during the quarter. In India, Disney+Hotstar was the only platform that grew 20.7 per cent YoY to USD 0.7 or Rs 58 per month on low base.

    Focus on cost optimisation driving increased monetisation

    Netflix’s innovative move on paid sharing has reaped rich dividends, as it has led to better subscriber growth, which was 9.4 per cent YoY (average) over the past two quarters since the introduction of this feature in May’23 ; the ad tier model too has received a positive response and can become big, led by connected TV adoption globally, as Netflix also plans to make inroads in the gaming business too. Disney+ has also seen success in the ad supported plan, as 50 per cent of new subscriber addition is on ad-supported model. Disney+ plans to reduce losses in the streaming business and has cut annual content budget by 7 per cent YoY to USD 25bn. Disney continues to evaluate strategic options for its linear TV networks while maintaining focus on cost optimisation and high-quality content delivery.

    Read through for Indian OTT

    Zee5, India’s larger broadcaster peer, too has focused on efficiency in its digital business, as losses narrowed marginally by 8.3 per cent YoY to Rs 2.5bn. India’s OTT market has seen a big disruption post Jio Cinema’s free offering of IPL content, which, in turn, will negatively affect subscription video on-demand (SVOD) revenue growth, as platforms may be unable to raise prices; innovative measures, such as ad-supported streaming and password-sharing initiatives may be the only levers for better monetization. Disney+Hotstar continues to look for a strategic partner, and high probability of the Z-Sony merger, we still believe India’s OTT market will see early signs of consolidation in the near to medium term, which is the only way content cost would climb down and enable platforms to move closer to break-even & profitability.

    The credit of this article goes to Elara Capital SVP Karan Taurani.

  • Disney+ Hotstar breaks their own record for 4th time this tournament with 5.3 Cr peak concurrent viewers

    Disney+ Hotstar breaks their own record for 4th time this tournament with 5.3 Cr peak concurrent viewers

    Mumbai: Disney+ Hotstar creates history yet again with a record-breaking peak concurrency of 5.3 crore viewers during the semi-final match between India and  New Zealand of ICC Men’s Cricket World Cup 2023. Virat Kohli registered his 50th ODI century in the semi-final match surpassing Sachin Tendulkar’s record of 49 centuries in ODI format. The outstanding Indian team stands undefeated in the tournament and is now only a match away from the coveted trophy.

    Let’s take a look at Team India’s performance in the ICC Cricket Men’s World Cup 2023 so far:

    ●    Team India defeated Sri Lanka and South Africa by bowling them out with a double-digit score

    ●    Rohit Sharma ‘The Hitman’ becomes the top player with 51 sixes in the ICC Men’s Cricket World Cup after Chris Gayle

    ●    Virat Kohli ‘King Kohli’ is the top scorer with 711 runs in ICC Men’s Cricket World Cup surpassing Sachin Tendulkar’s record of 673 runs

    ●   Mohammad Shami becomes the first Indian bowler to take 7 wickets in one match in ICC Men’s Cricket World   Cup 2023

    Commenting on this, Disney+ Hotstar India head Sajith Sivanandan said, “It’s not just Team India breaking records with their 10th straight win at the ICC Men’s Cricket World Cup 2023. Indian fans are also tuning into Disney+ Hotstar in unprecedented numbers. Their incredible passion has led us to shatter the peak concurrency record four times during this tournament, setting new benchmarks in live sports streaming. The 5.3 cr concurrent viewers for India’s semifinal against New Zealand exceeds the combined population of Australia and New Zealand by more than 1.5 times! This milestone is not just a triumph of technology but a testament to our viewers’ unwavering support. With the final just around the corner, we look forward to bringing the nation together to witness the making of sporting history.”

    Disney+ Hotstar, in collaboration with the International Cricket Council (ICC), recently added MaxView – a technological innovation that allows cricket fans to watch the game in vertical mode (9X14 portrait view) for the very first time in the history of streaming cricket. This feature facilitates a one-handed viewing experience, aligning with the way most users consume content. MaxView is a brand new, bespoke opt-in feature. Other surrounding features, such as the Live feed tab, Scorecard tab, have also been made available in vertical mode, along with vertical ad formats.

    Following the success of the Asia Cup 2023 and the ongoing ICC Men’s Cricket World Cup 2023, Disney+ Hotstar recently announced that Pro Kabaddi League Season 10, will be made accessible to all mobile users without the need to subscribe.

  • This Deepawali, Vi connected with and brought cheer to young students living away from families and loved ones

    This Deepawali, Vi connected with and brought cheer to young students living away from families and loved ones

    Mumbai: New Delhi is a student hub, a plethora of young adults who come here to pursue their education and in search of their dreams. Away from their families and the comfort of their homes, these students reside as Paying Guests, or in Hostels in student hubs like Mukherjee Nagar, Rajendra Nagar, Lakshmi Nagar. More often than not, course commitments or financial challenges prevent these students from being with their families and loved ones on the most auspicious festive occasion of the year. As India celebrates the biggest annual festival- Deepawali, India’s leading telecom operator Vi embraced the spirit of inclusivity with a special initiative for young students in Delhi.  

    Vi’s recent campaign Be Someone’s We showcases that even a small gesture is enough to make someone feel less left out, less lonely and cared for. Inspired by this concept, Vi’s Deepawali initiative sought to engage with and spread festive cheer amongst young students in Delhi. Vi tied up with popular RJ Naved for its Deepawali initiative in the city.

    RJ Naved paid surprise visits to popular student hubs/areas in Delhi and invited them to Vi’s Diwali activity setup. Naved placed surprise calls to the parents of the students to pass on his Diwali wishes. He also engaged with students through multiple activities to infuse the festive spirit, like Rangoli competition and his signature “Murga” prank. Students were also engaged in a unique activity involving “Cards of Connection,” a Be Someone’s We themed playing cards deck that had a unique challenge on each card.  The cards encouraged the students to connect with their loved ones and feel connected with them despite the physical distance. in their festive ethnic attire, the students set the stage ablaze with a Ramp walk, electric dance performances, and melodious musical performances.

    Naved also distributed sweet boxes among the students on behalf of Vi. The added sweet twist was that three lucky students won ‘Ticket to Home’ making their celebration more memorable.  

    Extending his Deepawali Greetings to the residents of Odisha, Vodafone Idea operations director- North Arvinder Singh Sachdev said, “Festivals are a time for families to get together…. but not everyone is as fortunate. Like thousands of Students, who travel miles away from home to Delhi with a vision to make a bright future for themselves but haven’t been able to go home to their loved ones. This Deepawali, Vi decided to practice inclusion and togetherness as per the cadence of our campaign Be Someone’s We and bring smiles to the faces of these students. On this auspicious festive occasion, we urge every citizen to do their bit and bring a little joy to someone. Together, we can ensure that everyone has a truly Happy Deepawali and no one feels left out or lonely”.  

    ‘Be Someone’s We’ reflects the collective effort to extend the joy and warmth of Deepawali to those who may be deprived of it due to various circumstances. It underscores the commitment of Vi to share the spirit of togetherness and inclusivity with all members of society.

  • Celebrate Children’s Day with Audible for screen-free storytelling joy!

    Celebrate Children’s Day with Audible for screen-free storytelling joy!

    Mumbai: Children’s Day is a day of celebrating the boundless creativity of young minds. In today’s digital age, it’s crucial to rekindle the magic of screen-free storytelling for kids. Think of it as ‘edu-tainment’ – education meets entertainment. Authors like Ruskin Bond, Sudha Murthy, R.K. Narayan, and more have brought their timeless tales to platforms like Audible, making it easier than ever to set on literary journeys. So, this Children’s Day, why not introduce our little ones to the sphere of audio-based learning? We have put together some brilliant titles that will transport your children to exciting adventures, teaching them valuable life lessons, and kindling their love for words in the most entertaining way possible!

    The Great Train Journey

    Written by: Ruskin Bond; Narrated by: Ranvijay Pratap Singh

    ‘The Great Train Journey’ by Ruskin Bond is a fantastic audiobook for kids. It’s all about the magic of train adventures, from dragons emerging from tunnels to meeting interesting people on the journey. Join one of India’s greatest storytellers as he takes you on a fun ride through small-town India and its Great Train Journey!

    Great Stories for Children

    Written by: Ruskin Bond; Narrated by: Adnan Kapadia

    With its diverse tales of adventure, humour, and the supernatural, this audiobook makes for a perfect choice to spark a child’s imagination and entertain them through engaging storytelling. It is a potpourri of short stories that effectively transports young listeners to the fascinating world of its characters – including Tutu the monkey; a pet python who makes sudden appearances at the most unusual places; Himalayan bears who feast on pumpkins, plums and apricots; a crafty thief who has a change of heart; and Ruskin Bond himself, who meets a ghost at a resort in the middle of the night.

    How the Sea Became Salty

    Written by: Sudha Murty; Narrated by: Neha Faraz, Sumit Kritarth

    ‘How the Sea Became Salty,’ by India’s beloved storyteller Sudha Murthy, is a delightful children’s audiobook. Her tales often carry a moral lesson, encouraging young minds to reflect on the values and principles that guide human behaviour. This audiobook offers an opportunity for young readers to learn important life lessons in an engaging manner. Through Sudha Murthy’s wit and simplicity, the timeless tale comes alive, making it the perfect introduction for children to her magical world of stories in an immersive audio format.

    Grandparents’ Bag of Stories

    Written by: Sudha Murty; Narrated by: Poonam Srivastav

    Set against the backdrop of the 2020 lockdown, the story revolves around the experiences of children as they stay with their loving grandparents, Ajja and Ajji, in Shiggaon. It is a beautifully crafted audiobook that provides a perfect escape for children during challenging times. It combines the magic of storytelling with the wisdom of generations. This one is an un-put-down-able audiobook that is a must-have for every child’s audio library.

    Maalgudi Ki Kahaniyan [Stories of Malgudi]

    Written by: R.K. Narayan; Narrated by: Toshi Sinha

    In this audiobook, the narrator takes the audience on a journey through the picturesque and culturally rich village of Malgudi, providing an immersive experience filled with the sights and sounds of rural South India. It is a fantastic choice for children and even adults interested in the world of Indian literature, with a collection of short stories. These tales transport listeners to a bygone era, offering a glimpse into the diverse lives and experiences of the village’s inhabitants, including astrologers, postmen, doctors, beggars, and priests.

    The Vedas and Upanishads for Children

    Written by: Roopa Pai; Narrated by: Sharanya Gopinath

    It takes young readers on a journey back 3000 years to the depths of Indian forests, where brilliant philosopher-scientists pondered questions about the universe and human existence. This audiobook introduces kids to the age-old questions about the universe, perception, and identity, as explored by the great philosopher-scientists of ancient India. It’s an engaging and thought-provoking guide to the Vedas and Upanishads, making these timeless teachings accessible and enjoyable for young minds.

    A Children’s History of India

    Written by: Subhadra Sen Gupta; Narrated by: Manisha Sethi

    From the ancient cities of Harappa to the Mughal era, the British rule, and India’s independence, this book provides a comprehensive look at the nation’s history. It is an engaging and informative exploration of India’s rich past, taking readers on a captivating journey through time. 

  • CreatorsClout adds influencer powerhouse Techno Ruhez to its talent roster

    CreatorsClout adds influencer powerhouse Techno Ruhez to its talent roster

    Mumbai: CreatorsClout, a talent management company in India, has onboarded Techno Ruhez, an influential tech content creator, to its talent roster to help it reach a wider audience. This partnership will facilitate the establishment of strategic brand partnerships, sponsorships, and collaborations for CreatorsClout’s talent roster within the tech industry, further enhancing their marketability.

    Techno Ruhez has always been passionate about technology, and when it came time for him to turn that passion into a career, YouTube was the easiest route. He started with YouTube, where he uploaded some tech videos. In 2015, he followed some global tech creators and got inspired. Within a time frame of five years, he reached the milestone of three million subscribers.

    CreatorsClout specialises in talent management, helping influencers and content creators navigate their careers effectively. Techo Ruhez, a prominent tech content creator, is set to benefit significantly from their expert representation, especially as he’s reached a stage in his career necessitating added support for contracts and brand partnerships. They can provide Techno Ruhez with professional representation and negotiation support. CreatorsClout’s array of services extends to advising on content creation, strategic monetisation, and comprehensive deal structuring. The company’s hands-on approach to managing professional relationships and ensuring demand and utilisation is matched by its adeptness at utilising the creator’s persona in advertising and trade. Not only this, but CreatorsClout’s industry knowledge, insights, and connections can help Techno Ruhez to navigate industry trends, regulatory changes, and emerging opportunities.

    Talking about the onboarding, CreatorsClout chief operating officer Aayushi Aggarwal said, “I am thrilled to welcome Techno Ruhez to the CreatorsClout family. His expertise, influence, and innovation in the tech content space perfectly align with our vision for representing top-tier talent. Our mission has always been to provide exceptional support and opportunities for our talents, and with Techno Ruhez on board, we are taking a significant step towards enhancing our capabilities in the tech niche. We look forward to collaborating, growing together, and achieving new heights of success in this dynamic industry.”

    Adding further to it, Techno Ruhez said, “I’m excited to embark on this new journey with CreatorsClout. Their track record in talent management and the dedication they show to their talents are truly impressive. Joining their roster opens up exciting opportunities for me to take my tech content to the next level and explore new horizons. I’m looking forward to this collaboration.”

  • Travel YouTube channel Magic Monkey announces ‘Melodies of India’ expedition

    Travel YouTube channel Magic Monkey announces ‘Melodies of India’ expedition

    Mumbai: Magic Monkey, a new age travel YouTube channel travelled and explored by Raunaq Sahni is thrilled to announce an extraordinary and ambitious project. In the quest to unravel the soul of India, Raunaq embarks on a 6-month odyssey across the country, meticulously documenting the essence of what it truly means to be Indian.

    Prior to Melodies of India, Raunaq went on a 100-day journey in India. Last year, he held the distinction of being the world’s fastest-growing YouTuber for an impressive two-day streak!

    The “Melodies of India” project as envisioned by Raunaq is an awe-inspiring expedition that aims to capture the heart and spirit of India, transcending its deep-rooted cultures into a visually captivating series of photographs and videos, each narrating a unique facet of our incredible nation. These photographs and videos will serve as visual testimonies, encapsulating the diversity, traditions, and modernization of India. He will later publish 11 photographs along with the moving stories in a Photobook.

    India, with its multifaceted culture and evolving society, has always been an enigma that fascinates the world. “Melodies of India” was conceived with the profound idea of capturing the unseen, the unspoken, and the uncelebrated, making it an enthralling visual journey that promises to encapsulate the quintessential spirit of India.

    Dates & Locations

    Raunaq has set out on his six-month expedition, covering diverse locations from bustling metropolises to the remotest corners of the country. This journey is poised to be a kaleidoscope of experiences. In the first video released on 4 November, Raunaq embarks on an extraordinary journey to the source of Ganges – Gaumukh. This video is a heartfelt exploration of his deep connection and love for the Ganges, which has grown over the years.

    As he treks through challenging terrain, the Ganges becomes more than just a river; it is a motherly figure that has shaped his life and storytelling.

    “India is a symphony of diverse tales, each one echoing the beauty of its people, the magic in its landscapes, and the wisdom in its traditions. My love for storytelling is an ode to uncovering the hidden, the treasured, and the most beautiful experiences that make this nation an eternal masterpiece.” said Raunaq Sahni, on his ‘Melodies of India’ expedition.

    Throughout his journey, Raunaq will share his encounters, both pleasurable and challenging, with the world. Viewers can expect to be mesmerized by the picturesque beauty of India, the warmth of its people, and the vivid traditions that continue to shape the nation. Be sure to follow Raunaq’s adventures on his YouTube channel for an intimate look at his experiences.