Category: iWorld

  • SportsBaazi on-boards global cricket star, Rashid Khan as brand ambassador

    SportsBaazi on-boards global cricket star, Rashid Khan as brand ambassador

    Mumbai: SportsBaazi, India’s premier sports gaming platform, is proud to announce the appointment of global cricket sensation, Rashid Khan, as its brand ambassador.      Known for his cricketing skills and versatility across various roles, Rashid Khan perfectly embodies the Baazigar spirit, driven by his passion and hunger for the game.

    Rashid’s popularity and familiarity with the audiences will spotlight SportsBaazi’s key communication theme, ‘Live Mein Hai Vibe.’ With a focus on the Watch and Play category, Rashid’s dynamic presence with his year-round showcase of skills for Afghanistan’s National Cricket team and in franchise leagues like Big Bash League (BBL), Indian Premier League (IPL), Pakistan Super League (PSL), resonates well with the brand’s quest for someone who is always ‘Live’ and loves to play the game all the time. His popularity as one of the most-loved foreign cricketers in India will amplify the core message of SportsBaazi – ‘Play Live. Win Live.’  

    Rashid Khan shared his excitement on the partnership and said, “I am thrilled to represent SportsBaazi and be part of this unique opportunity to build spectator engagement gaming.  The growth of skill-based games like Fantasy sports in India over the last seven years is nothing short of fascinating. It’s an honor to see sports fans transition from mere spectators to decision-makers with the ‘LIVE’ feature based on their knowledge and understanding of the games. I am delighted to be part of SportsBaazi, a platform that celebrates every sport in India uniquely.”

    SportsBaazi CMO and co-founder Puneet Dua expressed, “Rashid Khan epitomises the Baazigar spirit and has made a mark in the world of cricket with his skill and dedication, aligning perfectly with our vision. Through this association, we aim for Rashid to inspire our users to see challenges as opportunities for achieving success. Rashid has played a pivotal role in Afghanistan’s rise in world cricket, and we believe his representation will revolutionise the online fantasy sports (OFS) industry.”

    For SportsBaazi’s existing users, Rashid Khan’s popularity surged dramatically, especially after Afghanistan’s spirited performance in the World Cup ‘23. Despite falling short of the semi-finals, it was their best World Cup campaign, and Rashid’s influence on the team is evident. With 72 per cent of his 8.7 Mn social media followers being Indians, Rashid’s connection with fans, including SportsBaazi users, is undeniable.

    SportsBaazi to achieve their ‘Watch and Play’ vision, recently introduced an innovative concept where fans not only watch their favourite sports but actively participate in live skill games. This immersive experience brings fans closer to the thrill of live sports, encouraging them to test their knowledge about the sport and player dynamics. 

  • Riot Games to host ‘Convergence’

    Riot Games to host ‘Convergence’

    Mumbai: Riot Games has announced plans to host Convergence, its first ever international VALORANT esports tournament in India in partnership with The Esports Club (https://theesports.club/). The tournament is scheduled to take place between 14 to 17 December, 2023 at the Manpho Convention Center in Bangalore.

    Convergence represents Riot’s first international VALORANT esports event in India, showcasing its commitment to the growing gaming culture in the country. The tournament will bring together some of the top VALORANT teams from around the world, such as Global Esports, FUT, Furia, Vitality, and GenG, to compete on the same stage in India. The aforementioned teams play in Riot’s VALORANT Champions Tour (VCT) in Asia, Europe and Americas, representing the pinnacle of professional VALORANT esports. They are set to compete against each other in the main event, commencing on 14 December.

    “Convergence is us at Riot saying thanks to our amazing fans in India, who have supported us since the launch of VALORANT in 2020. We have also since grown the India team to deliver such hyperlocal experiences to our players here. With Convergence, Indian fans will finally get to see some of their favorite VALORANT athletes perform in person and also interact with them off-stage. It will be a perfect ending to the 2023 VCT season and we are just getting started here in India for such international events.” said Riot Games esports lead India & South Asia Sukamal Pegu.

    “We are excited to partner with Riot Games to introduce their first ever international VALORANT tournament to the gaming community in India. This event will not only enhance the esports experiences in the country but also elevate India’s presence on the global gaming stage,” said The Esports Club founder & managing director Vamsi Krishna.

  • Tata Play’s World TV Day campaign celebrates TV’s emotional connection with viewers

    Tata Play’s World TV Day campaign celebrates TV’s emotional connection with viewers

    Mumbai: Tata Play, one of India’s largest distribution platforms, dropped its brand-new digital campaign to celebrate the occasion of World Television Day. #HarTVJingalala digital campaign pays homage to the enduring role of television in bringing joy and connection to families across generations. The campaign conceptualised and developed by Chimp&Z Inc. embraces the nuances of old vs new, while ensuring that Tata Play’s connection keeps entertainment a constant fixture in people’s lives.

    A TV comes to life when it’s partnered with jingalala connections like Tata Play. #HarTVJingalala campaign beautifully captures the melancholy of an old TV set that is being replaced, personifying the ache of someone who has been a part of a family for long but must bid its adieus. The advanced TV set on the other hand, celebrates new beginnings with a promise of making entertainment more vivid and fun.

    The dialogue exchange between the two sets showcases the range of emotions from personal camaraderie to silent love exchanges to collective cheers that echoes the room. The old, discarded television set is seen passing its wisdom to a new set being installed in the house, whereas the new set is shown beaming with excitement knowing it can be easily plugged into a Tata Play connection to create the same Jingalala experience as before. The film ends with a twist where both the television sets find a place in the same home speaking of the ease of installment and extension of multiple connections that Tata Play offers.

    The campaign was released on Monday across Tata Play’s social media handles and instantly struck a chord with audiences who widely engaged with the video. #HarTVJingalala is receiving lots of love and affection from the viewers and brands equally.

  • WhatsApp launches ‘Check the Facts’ campaign

    WhatsApp launches ‘Check the Facts’ campaign

    Mumbai: WhatsApp has launched an integrated safety campaign ‘Check the Facts’ in an effort to drive user-awareness around WhatsApp’s safety features and promote digital best practices that help prevent the spread of misinformation on the platform and empower people to take control of their messaging experience.

    The month-long campaign highlights WhatsApp’s in-built product features and safety tools like block and report, forward labels that equip users to spot misinformation and prevent its spread further, and encourages people to verify information that sounds suspicious or inaccurate via fact-checking organisations on WhatsApp Channels. More details on the safety campaign can be found here: https://blog.whatsapp.com/check-the-facts

    While there is no single action that can help prevent the spread of misinformation and fake news online, WhatsApp’s ‘Check the Facts’ campaign serves as a simple safety guide to fight misinformation.

    1. Understand when a message is forwarded

    WhatsApp has created a label for all forwarded messages and limits the number of times you can forward messages as a way to encourage users to reconsider before sharing. Paying careful attention to messages with “forward labels” also helps slow down the spread of rumours, viral messages, and fake news. For example, if a message has a double arrow icon and is labeled “forwarded many times,” it can only be forwarded to one chat at a time. If a message has a “forwarded label” you can forward it to up to five chats and only one group at a time.

    2. Block and report suspicious accounts

    WhatsApp provides a simple way for users to block accounts and make reports to WhatsApp if they encounter problematic messages, including those spreading misinformation. If you receive a message from an unknown sender, WhatsApp provides users the option to block them, with additional details such as groups in common, along with safety tools if you need to take action.

    3. Follow fact-checking organisation on WhatsApp Channels for accurate information

    WhatsApp encourages users to double-check information that sounds suspicious or inaccurate – this is key to preventing the spread of misinformation. WhatsApp has partnered with 10 independent fact-checking organisations that help users to verify information in 13 languages. People can follow dedicated fact-checking organisations on WhatsApp Channels to receive verified and accurate updates.

    The fact-checking channels available include:

    Boom Fact-Check
    Fact Crescendo 
    Factly     
    India Today Fact Check 
    Newschecker 
    NewsMobile 
    Webqoof 
    The Healthy Indian Project 
    Vishvas News
    NewsMeter FactCheck

  • Varun Dhawan unveils global blockbuster ‘Oppenheimer’ on Prime Video Store

    Varun Dhawan unveils global blockbuster ‘Oppenheimer’ on Prime Video Store

    Mumbai: Keeping up with his promise to treat fans and audiences with inside news and updates on Prime Video, ‘Before Anyone Else’, super star and super-fan #PrimeBae Varun Dhawan just revealed that the biggest global hit of the year, Oppenheimer, will be available to rent on Prime Video Store starting 22 November for just Rs 149.  As #PrimeBae Varun Dhawan is not only the first to get his hands on all the news and updates on new and upcoming Prime Video projects but also ensures that the legions of Prime Video fans get the inside scoop too!

    Written and directed by Christopher Nolan, Oppenheimer is a dramatization of the life story of J. Robert Oppenheimer, the American theoretical physicist credited with being the “father of the atomic bomb”. The film stars Cillian Murphy in the lead as J. Robert Oppenheimer. The story follows Oppenheimer’s career from his university days to his direction of the Manhattan Project during World War II, and post that his eventual fall from grace. The film also stars Emily Blunt, Matt Damon, Robert Downey Jr., and Florence Pugh in key roles.

    In a fun, slice-of-life video, Varun in his signature style shares andar ki khabar (inside news) about availability of Oppenheimer on Prime Video Store.

    Prime Video Store is an expansion of Prime Video’s entertainment marketplace offering. Prime members, as well as anyone who is not yet a Prime member, can enjoy early rental access to the latest Indian and international movies, along with a rich catalogue of popular movies from around the world on Prime Video Store. Prime Video Store also features titles for rent beyond the ones available with Prime subscription, thereby, increasing selection and choice for customers.

  • Jawan crowned as Netflix’s most-watched film in India

    Jawan crowned as Netflix’s most-watched film in India

    Mumbai: Jawan released in theatres across India on 7 September to a ton of fanfare and love from audiences. Continuing the fiesta, Netflix India released the film’s extended cut in Hindi, Tamil and Telugu on King Khan’s birthday, and to no one’s surprise, Jawan, all languages, is reigning as the most-watched film in India on Netflix, in the first two weeks of launch. A true testament to fandom and entertainment!

    Reeling in the success of the film on Netflix, Shah Rukh Khan shared, “I am thrilled to share that Jawan is the most-watched film in India on Netflix . Releasing the extended version was our way of expressing gratitude to our fans for extending their unwavering love and support to the film. The overwhelming response we’ve received from Netflix audiences only reaffirms the brilliance of Indian Cinema. Jawan is not just a film; it’s a celebration of storytelling, passion, and the vibrant spirit of our cinema and I couldn’t be prouder of its success  on Netflix.”

    ‘Jawan’ is a Red Chillies Entertainment presentation directed by Atlee, produced by Gauri Khan, and co-produced by Gaurav Verma. The film was released worldwide in theatres on 7 September 2023, in Hindi, Tamil, and Telugu.

    Jawan: Extended cut is currently streaming on Netflix in Hindi, Tamil and Telugu.

  • Khul Ke’s roundtable series celebrates Padma awardees’ triumphs

    Khul Ke’s roundtable series celebrates Padma awardees’ triumphs

    Mumbai: Khul Ke, the dynamic, homegrown India-centric social networking platform designed for open and unrestricted dialogue, is proud to announce the commencement of its groundbreaking series, Khul Ke Baat: Padma Awardees Ke Saath. This exclusive series, hosted by the renowned journalist and TV anchor Richa Aniruddha, aims to celebrate the remarkable contributions of individuals who have received the prestigious Padma Awards, one of India’s highest civilian honours.

    In a world where celebrity culture often overshadows selfless service, Khul Ke Baat: Padma Awardees Ke Saath offers a refreshing perspective. The show dives deep into the lives of ordinary Indians who have made an indelible mark on society through their altruistic endeavours. These are individuals who have selflessly contributed to the betterment of their communities, demonstrating unwavering courage and dedication.

    The series gives an insight into the lives of the Padma Awardees who open up to host Richa Aniruddha, sharing their inspiring life journeys, the challenges they’ve overcome, and the profound impact they’ve made through their noble service. The show, which serves as Khul Ke’s flagship RoundTable series, offers viewers an opportunity to witness the transformational power of social service and seeks to inspire the youth to follow in their footsteps.

    https://www.khulke.com/roundtable/all

    In the upcoming episodes of ‘Khul Ke Baat: Padma Awardees Ke Saath,’ the viewers will be introduced to a remarkable lineup of Padma Shri awardees who have made significant contributions to society. Episode one showcases Prakash Kaur, the founder of Unique Home in Punjab, who has provided a safe haven for orphaned girls, earning the Padma Shri in 2021 for her remarkable contributions. In Episode two, the viewers meet Karimul Haque, affectionately known as ‘Bike-Ambulance Dada,’ who has saved over 5000 lives in Jalpaiguri by transforming his bike into an ambulance, ensuring timely medical attention for those in need. Episode three sheds light on Usha Chaumar, the President of Sulabh International Social Service Organization, who transformed her life by leaving manual scavenging behind to champion social change, receiving the Padma Shri in 2020.

    Episode four features Sundaram Verma, an environmentalist from Danta, Rajasthan, whose afforestation efforts have led to the successful plantation of over 50,000 trees, significantly contributing to environmental conservation. Episode five focuses on Javed Ahmad Tak, a disability rights activist from Kashmir who founded the Zaiba Aapa Institute of Inclusive Education for specially-abled children and played a pivotal role in implementing the Rights of Persons with Disabilities Act 2016 in Jammu and Kashmir. Lastly, Episode six introduces Jamuna Tudu, affectionately known as ‘Lady Tarzan,’ who courageously protected forests in Jharkhand, confronting timber mafias and Naxals to safeguard these vital ecosystems. These episodes celebrate the unsung heroes of India whose selfless deeds have made ­­­a profound impact on society.

    The Khul Ke Baat: Padma Awardees Ke Saath series promises a total of 13 enlightening episodes, featuring more Padma Awardees. The show aims to inspire and celebrate those whose noble service has made an immense impact in creating a better society and ‘Atmanirbhar Bharat’.

    Khul Ke founder & CEO Piyush Kulshreshtha said, “The idea behind the Padma Awardees Series was to shine the spotlight on the achievements of ordinary people who have made a distinct and meaningful contribution to society. We are focusing on inspiring stories of people who have the right attitude, no jealousy, and no insecurity. The stories which focus on love, kindness, high empathy value and altruism. None of the awardees put themselves before their work which is the common thread among them. It is their work that comes first. We believe if anybody should influence the society today, it is them and achievers like them in many other fields. We need icons who can share their experiential wisdom. In today’s time, this is what our influencers should be like.”

    Khul Ke Baat: Padma Awardees Ke Saath is available for viewing on Khul Ke platform, where you can access these exclusive conversations with India’s changemakers. Join us on this inspiring journey to celebrate and learn from these incredible individuals. The series can be accessed on the Khul Ke app via browser, Android Play Store, and the App Store on iOS. Simply head to the ‘Roundtable’ tab on the app and watch the series now.

  • Three Indian women, including Dia Mirza and Harmanpreet Kaur, named in BBC’s 100 Women 2023 list

    Three Indian women, including Dia Mirza and Harmanpreet Kaur, named in BBC’s 100 Women 2023 list

    Mumbai: Three Indian women have been included in this year’s BBC 100 Women list of inspiring and influential women.

    For the first time, to recognise the disproportionate impact of climate change on the lives of women and girls, this year’s BBC 100 Women list specifically highlights a group of women leading the battle against the climate crisis.

    By naming 28 climate pioneers from all corners of the globe, the BBC 100 Women list 2023 celebrates those inspiring and leading their communities to tackle and adapt to the devastating impact of climate change in their regions.  

    The announcement of this year’s list kicks off the BBC’s 100 Women 2023 season – focusing on women’s right and diverse life experiences around the globe, with special content including interviews, documentaries, features, digital and social journalism, across the BBC’s UK and global TV and radio services, BBC iPlayer and BBC.com.

    The Indian women included in this year’s list are:

    1   Dia Mirza, award winning actress from Indian cinema, who is involved in numerous environmental and humanitarian projects.

    2   Harmanpreet Kaur, captain of the India women’s national cricket and the first Indian woman to be named as one of Wisden’s five Cricketers of the Year.

     Arati Kumar-Rao, an independent photographer, writer, and National Geographic Explorer, who documents the changing landscape across South Asia, caused by climate change. One of BBC 100 Women’s 28 Climate Pioneers.

    Jetsunma Tenzin Palmo, who was born in England in the 1940s, but became one the first Westerners to be ordained as a Tibetan Buddhist monastic after travelling to India at the age of 20, is also included on the list.

    Other notable names from the BBC 100 Women 2023 list include former First Lady of the United States, attorney and campaigner Michelle Obama, footballer Aitana Bonmatí, human rights lawyer Amal Clooney, actresses America Ferrera, beauty mogul Huda Kattan, AI expert Timnit Gebru, campaigner Ulanda Mtamba, writer Oksana Zabuzhko and feminist leader Gloria Steinem.

    Yet it is the new names that make the BBC 100 women list so unique. Among them are the 28 Climate Pioneers, announced to coincide with the 2023 United Nations Climate Change Conference, COP28, starting later this month in Dubai.

    They include Paraguayan sprinter Camila Pirelli, South African freediving instructor Zandile Ndhlovu, Pakistani midwife Neha Mankani, Nigerian mental health advocate Jennifer Uchendu and Thai campaigner for indigenous and LGBTQ+ rights Matcha Phorn-in.  

    Other women celebrated for their work tackling the climate crisis in different fields, include Brazil’s state minister Sonia Guajajara, firefighter Sofia Kosacheva, and climate advisers Iryna Stavchuk and Christiana Figueres.

    The season will look at the practice of child marriage, as 12 million underaged girls are forced into marriage every year. It will explore the spike in climate anxiety concerns with a data-led project, and hear from women whose reproductive choices have been impacted by environmental concerns. It’ll go on the road with Mexican truck drivers in a heavily male-dominated and dangerous business, and also travel up the mountains with a group of shepherdesses who brought wealth and transformed their community in less than a generation.

    The full BBC 100 Women List 2023 can be found here: BBC 100 Women

    BBC News International Services senior controller Liliane Landor: “It is fantastic to see the truly remarkable women named on this year’s BBC 100 Women list. This diverse list of influential and ground-breaking grassroots women, who have been making a difference in their field – from community level to international politics – are an inspiration to us all.

    “In a year where extreme heat, wildfires, floods and other natural disasters have been dominating headlines, and where wars have weighed heavily, it is more important than ever that the BBC World Service continues to shine a spotlight on women globally and their fight back against climate change.”

    Alongside the list, BBC 100 Women will present a season of specially commissioned content and documentaries, featuring the untold stories of some of this year’s BBC 100 Women, including:

    In Conversation

    BBC News will broadcast exclusive conversations with some of the most globally recognised women on this year’s list:

    BBC 100 Women In Conversation: Amal Clooney, Michelle Obama and Melinda French Gates

    Each year, 12 million underaged girls are forced into marriage – a crisis that at the current rate will take over 300 years to fix, says the UN. Now, three of the world’s most high-profile humanitarians have vowed to tackle the issue together. In a BBC 100 Women exclusive, Michelle Obama, Amal Clooney and Melinda French Gates talk about the work they do to combat child marriage and amplify the efforts of grassroots organisations.

    Airs on BBC News on Saturday 25 November at 7 am and 2 pm IST, Sunday 26 November at 1 pm, 8 pm and Monday 27 November at 3 am IST.

    BBC 100 Women In Conversation: Gloria Steinem

    The face of the women’s rights movements in the US during the 1970s and an icon of feminism, Gloria Steinem has spent the last 50 years focusing her efforts on advancing women’s political participation and reproductive rights. Her activism followed her career in journalism, where she was the co-founder of Miss Magazine, one of the first US publications to focus on women’s issues beyond the perils of housekeeping. Now at 89 years old, Steinem has sat down with BBC 100 Women to discuss how feminism has changed over the decades, the impact of cancel culture, and what the future might look like for women’s rights around the world.

    Airs on BBC News on Saturday 2 December at 6 pm, Sunday 3 December at 6 am, 1 pm and Monday 4 December at 1 am.

    BBC 100 Women Documentaries

    Rising tides, shifting futures

    With sea levels rising fast, women are leading grassroots efforts in coastal areas to help mitigate the effects of climate change. From Miami’s increasingly gentrified Little Haiti neighbourhood to the fishing villages of eastern Ghana and the outskirts of Cape Town in South Africa, BBC 100 Women meets the women at the forefront of the climate battle – working against the odds to secure a future for themselves and their communities.

    Airs on BBC News on Saturday 25 November at 8 am and 9 pm, Sunday 26 November at 6 am, 3 pm and Monday 27 November 12 am IST.

    Ride Above It

    Balance, stamina and sequins: BBC 100 Women enters the show-stopping world of disabled equestrian vaulting. A small-town troop of disabled children and women in Italy train hard all year and compete to find glory in the ring, doing gymnastics and coordinated dances on a horseback. But the rewards of the sport go well beyond the medals – as they work to deal with stigma and overcome their own fears, one pirouette at a time.

    Airs on BBC News on Saturday 2 December at 8am and 9pm IST, on Sunday 3 December at 3pm and Monday 4 December at 12am IST.

    On The Road with Mexico’s Traileras

    Clara, Liszy and Paty are breaking gender barriers in the male-dominated cargo transport industry – they are some of Mexico’s traileras, women truck drivers travelling distances on the country’s dangerous routes. Robberies and abuse are part of the hazards they face in the job – but the traileras are determined to overcome adversity. BBC 100 Women rides with them as they work to make a better life for their families and change the face of the next generation of drivers in Latin America.

    Airs on BBC News on Saturday 16 December

    The Last Wakhi Shepherdesses

    Deep into Pakistan’s Karakoram mountains lies the scenic Shimshal Valley, home to the Wakhi shepherdesses. Every year, over many generations, these women have taken their flocks to high pastures, where they prepare dairy products to barter while their animals graze during the warmer season. Their income has brought prosperity to the village and allowed them to build roads and provide an education for their children – but their tradition is about to end. BBC 100 Women follows the last shepherdesses on their journey up the mountains, on a dangerous trek 4,800m above sea level.

    Airs on BBC News on Saturday 23 December

    BBC 100 Women at COP28

    BBC 100 Women will be present at the 2023 United Nations Climate Change Conference COP28, from 30 November to highlight the strand’s commitment to telling the climate story. We will be holding a TV broadcast from Expo City, Dubai and from Nairobi, bringing some of our grassroot pioneers together to provide a space to share their thoughts and deeply personal experiences of living life right on the forefront of the climate crisis, amidst a growing sense of climate anxiety.

    This programme will air on BBC News on 3 December and will also be available on The Climate Question podcast from 10 December.

    BBC World Service Radio

    The Conversation – BBC 100 Women special: Climate pioneers

    Kim Chakanetsa meets two women on this year’s BBC 100 Women list: Basima Abdulrahman, founder and CEO of KESK, the first company in Iraq to offer green building services and products, and Jennifer Uchendu, founder of SustyVibes in Nigeria, a youth-led sustainability organisation, and The Eco Anxiety Project, an initiative promoting awareness and research into climate change and its impact on young Africans’ mental health.

    They’ll discuss their commitment to the environment, the challenges of getting their messages across, the impact that climate change is having on their mental health and their hopes for the future.

    Airs on BBC World Service Radio Monday 27 November at 11:30 GMT

  • Palak Muchhal joins forces with two exceptional Hipi creators for musical duets

    Palak Muchhal joins forces with two exceptional Hipi creators for musical duets

    Mumbai: In a groundbreaking celebration of creativity and collaboration, Hipi proudly announces the release of two mesmerizing musical duets featuring the renowned playback singer Palak Muchhal and two exceptionally talented Hipi creators.

    Palak Muchhal, known for her soulful and enchanting voice, has teamed up with Pratiksha Deka and Supratip Bhattacharya, winners of Hipi G.O.A.T. Season 2 and rising stars on the Hipi platform, to create musical magic that transcends boundaries and resonates with Indian and South Asian audiences globally.

    The duet, titled “Teri Meri Kahani,” brings together the distinctive vocal prowess of Palak Muchhal with the unique creativity of Supratip Bhattacharya. The synergy between the tuneful melody and the creative expressions captured in the video promises an unforgettable audio-visual experience for Hipi users worldwide.

    The second collaboration on the same song showcases Palak Muchhal’s versatility as she sings along with Pratiksha Deka. The track not only highlights the latter’s ability to adapt to diverse musical styles but also emphasizes the boundless creativity that thrives within the Hipi community.

    The release of these duets marks a significant milestone in Hipi’s commitment to fostering alliances between established artists and emerging talents on its platform. The musical partnerships aim to provide an arena for creators to showcase their skills while offering users an immersive and engaging musical experience.

    “I take immense pride in being a part of a venture that offers this unique opportunity. Our unwavering commitment to uplifting singing talent and providing a platform for emerging artists to gain nationwide recognition is exemplified by this collaboration. We are dedicated to celebrating young musical talents.” Hipi chief business officer GBS Bindra.

    Hipi believes in offering contestants a chance to learn, grow, and gain unparalleled exposure in the world of music. It makes sure that the artists are getting a chance to collaborate with Bollywood’s A-listers. Hipi G.O.A.T. Season 1 winner Chirag Tomar shared a stage with the iconic Shilpa Rao during ZEE Sa Re Ga Ma Pa Finale. The participants of Hipi G.O.A.T. Season 1 & 2 challenges got a chance to be mentored by Vocalists like Rupali Jagga and Sireesha Bhagavatula, famously known for being a playback singer in Netflix’s ‘Qala.’

    The duets will be available exclusively on Hipi, inviting users to immerse themselves in the harmonious blend of Palak Muchhal’s vocals and the creative brilliance of Pratiksha Deka and Supratip Bhattacharya.

    For more information about Hipi G.O.A.T Season 2 and this exclusive duet opportunity, please visit https://www.hipi.co.in/@HipiGOAT

  • Mad Influence, YouTube India, and Star Sports transform live-streaming landscape with #DostsLive

    Mad Influence, YouTube India, and Star Sports transform live-streaming landscape with #DostsLive

    Mumbai: In a historic collaboration, Mad Influence, YouTube India, and Star Sports have come together to pioneer a revolution in live-streaming, unveiling a remarkable, never-seen-before intellectual property (IP). This groundbreaking partnership has given birth to #DostsLive, an interactive YouTube livestream event held at the prestigious Star Sports Studios in Mumbai, marking a pivotal moment in the broadcasting industry.

    #DostsLive hosted the biggest watch party of top creators during the India Vs South Africa match in the CWC2023, delivering an unparalleled viewing experience to fans worldwide. The event, live-streamed on Star Sports’ official YouTube channel, captivated audiences for an impressive 6 hours, 49 minutes, and 30 seconds on November 5, 2023.

    Mad Influence CEO Gautam Madhavan expressed his excitement stating, “The creation of #DostsLive marks a significant milestone in the evolution of live-streaming. Our vision was to redefine the viewing experience, and the overwhelming response with 15 million+ viewership and 1.5 million+ engagement validates the success of our endeavour. This collaboration exemplifies the power of synergy in the digital age.”

    This collaborative effort brought together renowned YouTube content creators, including Gaurav Chaudhary (Technical Guruji), Tanmay Singh (Scout), Real Hit, RJ Mahvash, Thugesh, Chetan Monga, and others, showcasing the strength of collective creativity and influence in the digital space.

    The event commenced with a powerful announcement by Star Sports, followed by creators taking to their YouTube communities and Instagram stories to build anticipation among their vast audience.

    The creators not only brought energy to the livestream but also celebrated Virat Kohli’s birthday in style. Gaurav Arora, the famous doppelganger of Virat Kohli, cut the cake with Cricket experts Mohammad Kaif and Sreesanth, making it a memorable moment. Videos capturing the birthday celebration were shared on the creators’ profiles, adding a personal touch to the event.

    As part of the celebration, the creators also had the chance to create videos with cricket experts Mohammed Kaif and S Sreesanth, bringing insightful and entertaining content to their audiences. Behind-the-scenes glimpses of the studio shenanigans were also shared by the creators on their profiles, giving fans an exclusive peek into the making of #DostsLive.

    Despite the challenges posed by tight timelines, the successful execution of #DostsLive stands as a testament to the dedication and collective efforts of all teams and creators involved.

    The event generated immense buzz on social media, with fans contributing over 100 posts on #DostsLive and over 5916 posts on #WorldCupOnStar, highlighting the impact and resonance it had among audiences.