ITV

Category: iWorld

  • Imperial Blue Superhit Nights partners with Harrdy Sandhu for his ‘In My Feelings’ tour

    Imperial Blue Superhit Nights partners with Harrdy Sandhu for his ‘In My Feelings’ tour

    Mumbai: Renowned singer and performer, Harrdy Sandhu, is set to embark on his first-ever India tour in partnership with Imperial Blue Superhit Nights. The tour promises to be an electrifying celebration of music and culture, spanning across seven incredible cities. Harrdy will be kicking off his tour in Indore on the 9 December, followed by Mumbai on 17 December, Kolkata on 24 December, Jaipur on 31 December, and Pune on 20 January 2024. Dates for Bhubaneswar and Gurugram will be announced shortly. Tickets for the tour concert will be available for purchase on Paytm Insider.

    Imperial Blue Superhit Nights has a remarkable history of curating sensational live music experiences. For years, it has been at the forefront bringing legendary musicians to the stage, creating unforgettable memories for fans across India. The partnership with Harrdy Sandhu marks a significant milestone in the platform’s ongoing commitment to deliver the very best in live music entertainment.

    With the core brand purpose of encouraging our consumers to embrace life with a smile the platform of Imperial Blue Superhit nights has always been committed to delivering superlative experiences that enable our audience to see beyond life’s challenges and immerse themselves in moments of conviviality that showcase their passion for music. Working with Harrdy Sandhu for his first ever India tour is a decisive step forward in that direction.” added Pernod Ricard India general manager – marketing Ishwindar Singh.

    Harrdy Sandhu shared his excitement for the tour, saying, “The association with Imperial Blue Superhit Nights has offered me an ideal opportunity to embark on my first India Tour, covering seven eminent cities, including Mumbai, Gurugram, Pune, Kolkata, and more. I’ve been diligently rehearsing steps on some of my most-loved tracks, with the determination to provide an unparalleled, innovative, and distinctive experience. Through this maiden tour, my aim is to deliver an international experience that leaves an enduring imprint on the hearts of all my fans.”

    Harrdy Sandhu, known for his soulful voice and remarkable stage presence, has captured the hearts of music enthusiasts across the country. With a string of chart-toppers, including “Bijlee Bijlee,” “Kudiyan Lahore Diyan,” and “Jee Karr Daa,” he has become a sensation in the music industry, and his live performances are nothing short of magic. Even the response from his fans to his latest EP ‘Pleasures,’ which features five songs, has been overwhelmingly positive.

    Harrdy is determined to bring a groundbreaking experience resonating to international concerts to India on this tour, pioneering the use of special hydraulic effects for the first time in the country. His unforgettable performances will set the stage ablaze, accompanied by a dynamic troupe of dancers, creating a uniquely immersive experience that will undoubtedly leave audiences yearning for more.

  • Aparna Thyagarajan drives investment boom in Jio Cinema’s ‘Indian Angels Show’

    Aparna Thyagarajan drives investment boom in Jio Cinema’s ‘Indian Angels Show’

    Mumbai: Renowned global angel investor Aparna Thyagarajan is making waves in the investment landscape with a record number of strategic investments in promising startups featured at Jio Cinema’s Indian Angels Show. Aparna has made investments with  eight entrepreneurial ventures, establishing her as the Angel with maximum investments including several promising women entrepreneurs

    As a seasoned investor across both US and India, Aparna’s commitment to fostering innovation and supporting transformative visions is evident in her strategic backing of these ventures, solidifying her key role as an Indian Angel in shaping the trajectory of promising startups across the ecosystem.

    Talking about the investments, Shobitam co-founder & chief product officer  Aparna Thyagarajan said, “I am honored to be a strategic investor and partner for these exceptional entrepreneurs. My commitment goes beyond providing financial support. I believe in the transformative power of collaboration and mentorship, where I am excited to play a role in guiding these innovative startups toward their full potential and giving flight to businesses. Together, we will embark on a journey of growth, innovation, and success, shaping the future of these brands and contributing to the dynamism of the entrepreneurial landscape.”

    HappieCurves founder Sonal Somani said, “I am extremely happie to have someone as versatile and experienced as Aparna as my Golden Angel. It makes me feel proud that she believes in me and my vision, and with her guidance, we will scale to new heights. It will be a lot of fun to learn from her and work with her.”

    Habbits.in co-founder Prashant Chourasia said, Aparna’s decision to invest in Habbits marks a pivotal moment for us, and we are genuinely thrilled to have her on board. Her wealth of experience will help us navigate challenges, identify opportunities, and refine our strategic vision. The global potential for Habbits is enormous, and her insights into international markets, understanding of consumer trends, and network of connections will be crucial in establishing our presence across borders. Very much like her own venture Shobitam, we want to build for the world, from India”.

    We at Shakti wearables are super thrilled to onboard Aparna ma’am as our angel investor and mentor. Her expertise and leadership skills has done wonders for Shobitam and we are grateful for her support. Aparna ma’am not only liked our business but was also so connected to the vision and the cause at Shakti wearables which gets us more motivated and we look forward to work together with her to emerge bigger and better.” added, Shakti wearables founder Srishti Sharma.

    Aparna’s dedication extends beyond financial backing, as she champions women entrepreneurship. In addition to her investments, she has established the Shobitam Centre for Women Entrepreneurship at BITS Pilani, reflecting her commitment to nurturing and supporting women entrepreneurs.

    In a notable partnership, Aparna has collaborated with several of the Indian Angels in the show to jointly invest in many brands. This collaborative effort emphasizes her commitment to fostering innovation and achieving success within the startup ecosystem. Her involvement in the Jio Cinema’s Indian Angels Show not only highlights her prowess as a prolific investor but also showcases her role as a champion for inclusive and diverse entrepreneurship. Aparna’s visionary approach continues to inspire others to contribute to the growth and evolution of the global startup landscape.

  • Emirates Esports Federation & ITW forge alliances to launch EGL

    Emirates Esports Federation & ITW forge alliances to launch EGL

    Mumbai: The Emirates Esports Federation & ITW Global have joined forces to introduce the EGL (E-Gaming League), a global Esports League, which is scheduled to take place in UAE during April 2024. With a lucrative prize pool, the first-of-its-kind league will offer Indian gamers the platform to prove their mettle on the international stage.

    Slated to be a multi-title league, the EGL will onboard 6 Franchises as Team Owners that will be competing across various titles like DOTA, PUBG, etc. Player selection will be conducted by franchises through drafts, marking a pioneering move as the league becomes one of the first to embrace a franchise and draft format.

    This initiative represents a significant global effort to establish an Esports league modeled after the successful structures seen in traditional sports leagues.

    Speaking on the creation of EGL, Emirates Esports Federation president Sheikh Sultan Bin Khalifa Bin Shakbout Al Nahyan said, “The Emirates Esports Federation under the National Sports Council was set up to ensure the consistent development of Esports in the UAE in a fair and regulated manner. The EGL will revolutionize the Esports industry and go a long way in achieving our goal of creating a space where publishers, players, organizers & brands can come together and co-exist harmoniously to further bolster the future of Esports in the region.”

    The tournament will feature a perfect blend of international global players and emerging talents from across the Middle East, UAE, India, China, South-East Asia, Europe, and the USA. Aspiring players will undergo a rigorous selection process, with multiple rounds of qualifiers scheduled for February and March 2024.

    “Asia is one of the fastest-growing Esports markets currently and with Indian gamers participating in this league, this league will provide country’s talented esports athletes with the platform to showcase their ability amongst the best-of global Esports talent. We are excited about the potential of this league and look forward to creating an event that will truly change the trajectory and contribute to the growth of Esports,” added Sheikh Sultan Bin Khalifa Bin Shakbout Al Nahyan.

    The top-ranked amateurs and future players emerging from these qualifiers will then be drafted into each franchise through a player auction or draft.

    ITW Global, the co-owner of the league is set to bring the concept to reality, Nayeem Khan ITW said, “ITW has been working in the business of sports for the last 15 years and we pride ourselves on understanding the market with an eye on the future, we have always believed in the potential of Esports and are very excited to partner with the Emirates Esports Federation to bring EGL to the fans and players. We look forward to launching EGL India on the same concept in October 2024”.

    The “India Games Market Report 2023” report by Niko Partners states that the number of gamers in India across all platforms is forecast to reach 444 million in 2023, up 12.1% YoY, and reach 641.2 million in 2027, growing at a 5-year CAGR of 10.1 per cent.

    EGL will leverage the growing prominence of Esports in India and focus on bringing tried and tested, successful sports formulas like the franchise setup seen in the IPL to the Esports arena.

    Anticipated to commence in April 2024, the inaugural edition of EGL will be preceded by pre-event build-up activities starting in February in the UAE.

  • Warner Bros Discovery dominates Digital Reinvent Innovation Awards with big wins

    Warner Bros Discovery dominates Digital Reinvent Innovation Awards with big wins

    Mumbai: In a significant achievement, Warner Bros Discovery proudly reveals multiple wins at the esteemed Digital Reinvent Awards 2023. Discovery original series “The Journey Of India,” clinching the distinguished Gold Title for Limited or Anthology series in the ‘Best In Content Creation’ category. Sharing the spotlight in this category, “Money Mafia Season 3” takes home the silver award.

    Amplifying its position as the leader of the factual entertainment space, Warner Bros Discovery also secured the silver title for “The Journey of India” in the category of ‘Documentary or NonFiction Program or Series’. Spanning a wide range of subjects, the series features Amitabh Bachchan as the host and provides an in-depth look at the nation’s progress, influences, and accomplishments on its 75 years of independence. Notable figures who have contributed to the show’s captivating narrative include Anand Mahindra, Kajol, Karan Johar, S.S. Rajamouli, Amish Tripathi, Rana Daggubati, A. R. Rahman, chef Vikas Khanna, Nandan Nilekani and Naina Lal Kidwai.

    Discovery, South Asia head of factual and lifestyle cluster Sai Abishek shared, “We are deeply honored by the success of our Indian originals at the Digital Reinvent Awards 2023. From ‘The Journey of India,’ a heartfelt tribute to India’s remarkable 75-year journey, to ‘Money Mafia,’ we strive to create compelling stories that connect with our audiences through our gripping non-fiction narratives. This recognition fuels our dedication to crafting engaging series that resonate with our viewers.”

    Sai also mentioned, “We extend our gratitude to Black Iris for their collaboration on ‘The Journey of India’ and Vice Media for their contribution to ‘Money Mafia.’ Their invaluable partnership enhances the celebration of this significant achievement.”

    The Digital Reinvent Renovation Awards, held virtually on 1 December, 2023, recognised outstanding achievements in streaming entertainment. Acknowledging the exceptional contributions of individuals and organisations reshaping the digital entertainment landscape, the ceremony positions Warner Bros Discovery as the frontrunner in the infotainment space.

  • Prime Video to launches its Spanish Original series Reina Roja

    Prime Video to launches its Spanish Original series Reina Roja

    Mumbai: Prime Video will launch the next Spanish Original series Reina Roja on 29 February 2024 exclusively on Prime Video in more than 240 countries and territories worldwide and has unveiled first look images of the series.

    The seven episode TV adaptation of the first book in Juan Gómez-Jurado’s hit trilogy (Reina Roja, Loba Negro, Rey Blanco) stars Vicky Luengo (Antidisturbios, Historias para no dormir) and Hovik Keuchkerian (Money Heist, Antidisturbios). Koldo Serra (No Traces, Money Heist) is the director alongside Julian de Tavira (Hernán), who directed episodes four and six.

    The cast is completed by Andrea Trepat (Mar de plástico, El club de los incomprendidos), Celia Freijeiro (Amor de madre, Vida perfecta), Nacho Fresneda (El Ministerio del Tiempo, Hospital Central),  Vicenta N’Dongo (Días mejores, En la ciudad), Karmele Larrinaga (Go!azen, Ane), Pere Brasó (70Binladens, Los últimos días), Fernando Guallar (Luis Miguel: La serie, Tras la pared), Eduardo Noriega (Inés del alma mía, Hache), Alex Brendemühl (El creyente, El sueño de Gabrielle), Urko Olazábal (Maixabel, Mithyabadi), Emma Suárez (Intimidad, La consagración de la primavera) and Selam Ortega (Madres, Reinas sin reino).

    With an IQ of 242, Antonia Scott is officially the smartest person on Earth. Her intelligence made her the “Red Queen” of a secret and experimental police project, but what seemed like a gift became a curse, and she ended up losing everything. When the son of a powerful tycoon is found gruesomely murdered and the daughter of Spain’s wealthiest man is kidnapped, the Red Queen organization is set in motion. Mentor, Antonia’s former boss, turns to Jon Gutiérrez, a hot-tempered Basque cop on the verge of being expelled from the force, to reactivate Antonia. The twisted cat-and-mouse game in which Jon and Antonia become entangled in during the investigation helps them discover that they admire and complement each other almost as much as they irritate each other. Reina Roja is a haunting thriller set in Madrid, a city that plays a central role to the story, and combines the urgency and action of the investigation with the juicy and witty chemistry between its two main characters.

    Reina Roja is a Dopamine and Focus production with Amaya Muruzábal as showrunner and executive producer. The script is written by Salvador Perpiñá alongside Muruzábal.

    Reina Roja will join the thousands of series and movies available in Prime Video’s catalog including Culpa Mia, the Spanish original movie that became a worldwide success, and the fan favorite live talent show Operación Triunfo as well as series Sin huellas, Romancero, A Private Affair, True Story España, Celebrity Bake Off España, LOL: Si te ríes pierdes, G.E.O: Más allá del límite, El desafío: 11M, and the upcoming release of Los Farad, as well as award-winning and globally critically acclaimed original series such as The Lord of the Rings: The Rings of Power, Citadel and The Final List, Tom Clancy’s Jack Ryan, The Wheel of Time, The Boys, Homecoming, Borat Subsequent Moviefilm, Good Omens and Reacher, as well as licensed content.

    Prime members will be able to watch Reina Roja with the Prime Video app, available for smart TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, Apple TV, consoles, Chromecast, Vodafone TV, and through Primevideo.com. In the Prime Video app, viewers can download all episodes to their mobile devices and watch them offline anywhere at no extra cost as part of the Prime benefits, for only €49.90/year. New customers can find more information at www.amazon.es/prime and sign up for a free 30-day trial.

    Prime Video is just one of many shopping and entertainment benefits included with a Prime membership, along with fast, free shipping on millions of Prime-eligible items at Amazon.es, unlimited photo storage, exclusive deals and discounts, and access to ad-free music and Kindle ebooks. To sign up or start a 30-day free trial of Prime, visit: amazon.es/prime.

  • Wynk Rewind is now live with India’s favourite music of 2023

    Wynk Rewind is now live with India’s favourite music of 2023

    Mumbai: Wynk Music, a music streaming app by downloads and daily active users, today, unveiled its Wynk Rewind 2023 – announcing the top artists, albums and songs to have ruled the Indian music scene this year.

    Wynk Rewind 2023 collates the top artists, albums, songs and playlists played on Wynk music over a particular year. Powered by an artificial intelligence (AI) algorithm it draws out the music consumption patterns of users and offers Wynk users a personalised user experience on the app, delivering trends that offer a detailed view into listening patterns across total minutes streamed, favourite songs and artists, all of which can be shared across social media platforms.

    This year’s Rewind carries special features such as the musical zodiac, a receive activity badge based on fan consumption that helps fans get to know who they are superfans of. Additionally, it will also present Wynk listeners with a special playlist featuring all their top songs along with a special message video featuring their favourite artists.

    Airtel head – digital products & services Abhishek Biswal said, “At Wynk, we are always trying to find engaging ways to enhance the experience on our platform. In line with this, Wynk Rewind is an incredible initiative and offers deep customer insights into music preferences and consumption trends, which helps us immensely in elevating the experience on our app and delivering greater value to our customers. We promise to continue to build on our endeavours to offer the most personalised music experience to our customers.”

    Wynk Studio’s music distribution ecosystem for independent artists — now has over 1300 artists. 55 per cent of these artists come from non-metro cities including cities in the Northeast, highlighting how the platform has functioned as an enabler to offer these artists a creative outlet while solving monetisation and discovery issues for them. Aditya Rikhari in Hindi, Mali in English, Harsha Prawin in Telugu, AR Anandh in Tamil, Dheemusix in Kannada and Raj Burman in Bengali are some of the leading indie artists of the year.

    In 2023, Wynk supported the distribution of independent singles such as “Love Token” from Manj Music and Anusha Dandekar, “Billo” from Vishal Dadlani and Nikhita Gandhi’s single “Pyaar mein Pagal”, along with helping independent producers build scale such as LGF Studios whose movie “Love All” starring Kay Kay Menon and Swastika Mukherjee was promoted on the platform.

    Wynk Music is accessible across an entire range of platforms including Android Drive Mode, Android Auto, SIRI, Apple Car Play, Google Nest, Apple Watch and Google Assistant.

  • Job Hai and Vi join forces to empower Bharat youth

    Job Hai and Vi join forces to empower Bharat youth

    Mumbai: Job Hai, a leading blue-collar recruitment platform, and a subsidiary of Info Edge (India) Ltd is pleased to announce an exciting collaboration with Vi, the leading telecom operator, to revolutionise the job-seeking experience by connecting candidates to a wide range of job opportunities. Job Hai will be integrated with Vi Jobs & Education on the Vi App, increasing the reach of job seekers to quality jobs for the youth of Bharat. Job Hai currently has over lakhs of listed vacancies from tier I and tier II cities such as Delhi, Noida, Gurgaon, Bengaluru, Chennai, Hyderabad, Mumbai Ahmedabad, Jaipur, Chandigarh, Bhopal, Kochi, Pune, Nagpur.

    Job Hai offers lakhs of local jobs under 45+ broad categories across 50+ cities. The job profile ranges from Telecaller, Sales, Business Development, Back Office, Graphic Designer, Delivery, Security Guard etc. To help candidates from diverse backgrounds, JobHai.com is a no cost service and accessible in 10 vernacular languages such as Hindi, Marathi, Telugu, Bangla, Gujarati to name a few.  

    With Job Hai’s integration with Vi, candidates will be able to get early access to newly listed jobs, get higher visibility to potential employers, and attract the attention of a wider range of recruiters, thereby improving their chances of being noticed by the right employers. The collaboration will also enable job seekers to schedule interviews with employers within just 2 days of applying for a job. Candidates will also be able to communicate directly with recruiters to initiate the interview process, fostering effective and efficient engagement.

    Through the partnership with Job Hai, Vi users can enjoy exclusive benefits like:

    ●   30 minutes early access to newly listed jobs for eligible candidates

    ●   Double visibility to recruiters

    ●   The ability to schedule interviews within 2 days, for a quick resolution to job search

    ●   Real-time tracking of job application status and direct communication with recruiters to initiate the interview process

    Job Hai business head Roushan Bharti expressed enthusiasm for the partnership, stating, “We are dedicated to providing the best opportunities for blue-collar workers across India. Through this collaboration, we hope to empower people to find a job that is fit for them and that they are fit for.  By leveraging the combined resources and networks of both platforms, candidates will attract the attention of a wider range of recruiters, thereby improving their chances of being noticed by the right employers.”

    Candidates can find Work-from-home jobs, Part Time jobs, and Fresher jobs on JobHai.com and the Job Hai app, and talk to recruiters directly to fix their interviews. Job Hai app also enables candidates to create their CVs and audio resumes for presenting their candidature to employers in a better way. Vi prepaid users can look for job within their locality in their city of choice. There are thousands of jobs dedicatedly listed for the women workforce as well.

  • Tata Play Binge welcomes Fuse+ onboard

    Tata Play Binge welcomes Fuse+ onboard

    Mumbai: Tata Play Binge – one of India’s largest OTT app aggregators, added a new partner to its vast portfolio of aggregated OTT apps. The latest entrant Fuse+ is a platform dedicated to empowering and entertaining young, multicultural and millennial audiences with concepts that resonate with their unique perspectives. Fuse+ is one of the top 10 multicultural and youngest US entertainment networks, that now wishes to reach out to like-minded Indian viewers through Tata Play Binge.

    Fuse+ features original series, documentaries and films that aim at positively shifting the audience perspective by motivating and elevating unheard and unseen stories. The channel also showcases superstars and emerging talent in a collection of music specials and unscripted series. With its vibrant programming like Big Freedia Means Business featuring Grammy-winning artist Big Freedia, T-Pain’s School of Business, We Need to Talk About America, Like a Girl, Upcycle Nation, and biographies spotlighting artists such as Dua Lipa, Ed Sheeran, Taylor Swift, BTS, and Coldplay, the platform gives its viewers access to 500 plus hours of original content and along with 30 hours of new licensed content per year.

    Commenting on the new partnership, Tata Play’s chief commercial and content officer, Pallavi Puri said “Fuse+’s programming is diverse, differentiated, and contemporary. We are delighted to have them onboard, as more and more viewers are looking to expand their entertainment choices. Viewers on Tata Play Binge today are spoilt for choice as content from 25 plus OTT apps is available through a single subscription and single log in. With each new partner addition, the idea is to make space for new content and find its right audience match.”

    “With a programming slate that serves as an entertainment destination for so many viewers, partnering with Tata Play Binge was a natural fit for Fuse Media as we continue our global expansion,” said Fuse Media chairman and CEO Miguel Roggero. “Fuse+’s library is made up of vibrant, culturally diverse stories, and we’re thrilled to introduce our empowering original programming and music-focused specials to Indian viewers.”

    Fuse+ is represented by Brandwith, a premier representative and distribution company in the Asia Pacific region.

    Fuse+ will join other popular OTT platforms on Tata Play Binge like Disney+ Hotstar, Apple TV+, ZEE5, SonyLIV, Jio Cinema, Hallmark, MX Player, Lionsgate Play, Aha, VROTT, Sun NXT, ReelDrama, Chaupal, Namma Flix, Planet Marathi, manoramaMAX, iStream, Tarang Plus, Hungama Play, Eros Now, ShemarooMe, Curiosity Stream, EPIC ON, Travelxp, DocuBay, ShortsTV, Playflix, KliKK along with Gaming. Content from all these platforms is available to the viewers of Tata Play Binge through a single subscription and a single user interface. Netflix and Amazon Prime Video plans are available for Tata Play DTH subscribers. Viewers can enjoy all 25+ apps on large-screen connected devices through Tata Play Binge+ Android Set Top Box, Tata Play edition of the Amazon FireTV Stick and www.TataplayBinge.com.

  • Explore homes and hearts in season seven of ‘Asian Paints Where the Heart Is’

    Explore homes and hearts in season seven of ‘Asian Paints Where the Heart Is’

    Mumbai: Home, where we create our most cherished memories, where the laughter of loved ones fills the air, and where we discover comfort and solace, is the place where the heart truly resides. Capturing this deep bond Asian Paints is back with the new season of its beloved original home décor digital series, ‘Asian Paints Where the Heart Is.’ The series will once again take audiences on a captivating journey through the homes of celebrated personalities who have opened not only their doors, but also their hearts to offer a glimpse into their world. Viewers can watch the new season on Asian Paints’ digital platforms as well as on leading OTT platform, Jio Cinema.

    Season 7 brings a wealth of home décor inspiration to audiences through captivating personal stories shared by admired celebrities. In this season, prominent personalities like Janhvi Kapoor, Karan Johar, Sania Mirza, Sunil Grover, Falguni & Shane Peacock and Harbhajan Singh have warmly opened their homes, offering viewers the opportunity to discover their design ideas and gather décor inspiration that have shaped their living spaces. The episodes also delve into the significance of relationships and what ‘home’ means to them.

    The new season introduces interesting new elements to make the series even more enriching for audiences. This time, each celebrity steps into the role of a decor expert, adeptly guiding viewers through every aspect of their homes. They unveil design elements that make their spaces unique, sharing the ‘how’ and ‘why’ behind their décor choices. This provides viewers with richer décor insights into celebrity homes and a deep understanding of what makes their homes special to them. From prominent design features like furniture and color palettes to subtler details, such as the flowers evoking childhood memories or the warm embrace of light, the celebrities walk audiences through every facet of their living spaces.  

    This season also highlights the emotional connection people share with their homes. It showcases the power of empathetic décor with celebrities sharing their choices, such as selecting a soothing colour palette, choosing comfortable and cozy furniture, and incorporating personal elements such as photographs or meaningful artwork. Season 7 brings to light stories about creating spaces that are not only aesthetically pleasing but also emotionally nurturing and supportive to the people who live in them. It captures the warm, lived-in spaces of the celebrities’ home, where every corner has a story to tell.  

    To further enhance the viewer experience and provide them with a seamless way to recreate the celebrity-inspired look in their own homes, Season 7 introduces convenient style guides in each episode. In this special segment, celebrities break down the décor elements in their homes, offering viewers a close-up view of the unique details that define their spaces. This engaging segment directs viewers to BeautifulHomes.com, Asian Paints’ comprehensive decor services platform, offering a wide range of home and décor items. Here, viewers can easily find inspiration from the show and effortlessly replicate a similar aesthetic in their own living spaces.

    Commenting on the new season, Asian Paints Ltd MD and CEO Amit Syngle said, “Asian Paints Where the Heart Is’ moves into the 7th season, it continues to give wings to the emotional equity of our corporate ethos – “Har Ghar Kuch Kehta Hai”. We take viewers on inspiring home tours where their favourite celebrities take them through the process of putting different parts of the puzzle together to form their idea of a home that is both emotionally and stylistically impactful. This year, we will be amplifying our reach across the digital video and social platforms – while the series continues to rest on YouTube, we will also be leveraging the OTT viewership via our partnership with Jio Cinema. The season also integrates the “Beautiful Homes by Asian Paints” ecosystem in a stronger way via meaningful integrations through the content.

    Our show has not only sparked a deep-seated love for home decor but has also been a guiding light, helping people truly understand the art of interior design and recognise the value of their homes. We firmly believe that our homes are a reflection of who we are, and they deserve to be celebrated. I am delighted to have some of the industry’s top personalities graciously open their homes, sharing their personal design stories and the significance of a place they call “Home”. This series continues to bring joy & inspiration for the end consumer via this soothing content that has a universal appeal.”

    Sharing his perspective on the fresh season, Stories in Motion co-founder Joshua Karthik said “In its seventh season, ‘Asian Paints Where The Heart Is’ continues to be that rare and beautiful window into the idea of a ‘home’. This year, the depth of feeling that our stunning cast holds for their homes finds perfect articulation in the show: their roots, their loves, their longing, and their celebration of family. And more so than ever before, this set of episodes is a reminder from Asian Paints that a home is what you make of it.”

  • Guest Article: The Gen Z radio listener: Preferences, habits, and the love for Indie music

    Guest Article: The Gen Z radio listener: Preferences, habits, and the love for Indie music

    Mumbai: In an environment dominated by the convenience of streaming services and the tailored precision of digital playlists, radio’s unexpected rebirth has become a notable phenomenon, particularly capturing ‘Generation Z.’ Contrary to the common perception, radio has demonstrated extraordinary durability in responding to the dynamic challenges offered by the digital age. Instead of fading into the background, it has emerged as a steadfast daily companion for many young listeners, defying expectations and cementing its position in the hearts of Generation Z.

    For Gen Z, radio is more than just a channel; it’s a journey. The new era of radio has resulted in a melodic blend of Indie-pop, hip-hop beats, alternative, and electronic sounds. It’s like a musical tour guide, taking Gen Z on a musical journey beyond mainstream songs.

    One genre that has found a welcoming home on the airwaves is ‘Indie music’ – the non-mainstream, innovative sound that breaks the mold. Radio has evolved into a platform for Indie musicians, allowing Generation Z to experiment with sounds that might not make it onto mainstream playlists. It’s a breath of fresh air for people looking for something different.

    However, radio isn’t just a DJ playing tracks; it’s a connector. It creates a unique link between artists and their Gen Z followers through intimate interviews, jam sessions, and real-time interactions. Radio broadcasters are more than simply music curators; they are companions who share stories and insights that go beyond the beats.

    Radio has evolved beyond the field of music to become a focus for social change. Discussions about current events, societal issues, and cultural trends give Gen Z a place to have meaningful interactions. Radio stands out in a world overwhelmed with digital noise as a medium that entertains and informs, as well as a platform for true discussion.

    Additionally, the thriving world of podcasts demonstrates radio’s adaptation to the digital revolution. These podcasts act as a bridge, engaging with Gen Z in a language that seems comfortable, covering themes ranging from love and relationships to finance and technology. Radio is transformed into an ally, not just leading the musical journey but also digging into a broader spectrum of interests and concerns that resonate with Generation Z.

    Radio keeps its value in the midst of the digital revolution by offering a sense of connection, discovery, and community to Generation Z. It promotes new music, encourages important exchanges, and fosters meaningful connections, transforming into a support system that reflects Gen Z’s independent attitude.

    Let’s not forget about podcasts. Everything from personal relationships to the global economy to cutting-edge technologies; radio has enthusiastically embraced the digital revolution with open arms. It’s like having a companion with whom you can discuss anything as you drive or while you relax on the weekend.

    To sum up, radio is a road map that takes Gen Z into the dynamic world of Indie music. It creates a narrative by revealing the backstories of the songs and the independent musicians who performed them. Consider it the timeless narrator of Gen Z’s passion for Indie music in the world of media. So, next time you tune in, remember, it’s not just about the music; it’s about the journey.

    This article has been authored by Radio City CEO Ashit Kukian.