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Category: iWorld

  • Guest Article: ACS wire in telecommunications: Enhancing connectivity and performance

    Guest Article: ACS wire in telecommunications: Enhancing connectivity and performance

    Mumbai: In the dynamic era of telecommunications, where connectivity and performance are paramount, technological advancements continually drive the industry forward. One such innovation making waves in the telecommunications sector is the use of ACS wire. This robust and versatile material has emerged as a game-changer, offering a myriad of benefits that contribute to the enhancement of connectivity and performance across telecommunication networks.

    ACS wire combines the robustness of steel with the conductivity of aluminum. It’s essentially a steel core wrapped in an aluminum layer. This combination gives the wire special qualities, blending strength and electrical efficiency. To highlight the significance of ACS wire in telecommunications, recent industry data supports its growing adoption. According to a study by the Telecommunications Industry Association (TIA), the global market for ACS wire is projected to reach a value of USD 3.5 billion by 2026. This surge in adoption highlights the industry’s recognition of ACS wire as a valuable asset in improving connectivity and performance.

    How ACS wire revolutionizes telecommunications

    1. Strength and Durability

    The steel core of ACS wire imparts exceptional strength and durability, making it an ideal choice for use in telecommunications infrastructure. This robust construction ensures that the wire can withstand the challenges posed by environmental factors such as wind, ice, and extreme temperatures. As a result, telecommunication networks utilizing ACS wire experience improved reliability and longevity, leading to a reduction in maintenance costs over time.

    2. Enhanced Conductivity

    Aluminum is known for its excellent electrical conductivity, and ACS wire leverages this property to enhance signal transmission in telecommunications networks. The aluminum coating on the steel core facilitates efficient flow of electrical currents, reducing signal loss and improving overall network performance. This enhanced conductivity is particularly crucial in long-distance communication where maintaining signal integrity is paramount.

    3. Cost-Effective Solution

    Incorporating ACS wire in telecommunication networks proves to be a cost-effective solution. The combination of steel and aluminum results in a material that is not only durable but also more affordable than traditional materials. Telecommunication providers can benefit from significant cost savings without compromising on the performance and reliability of their networks.

    4. Reduced Weight and Sag

    Compared to traditional steel wires, ACS wire offers a notable advantage in terms of weight. The aluminum-clad steel construction is inherently lighter, reducing the overall weight of the telecommunication infrastructure. This characteristic minimizes sag, allowing for longer spans between support structures. As a result, telecommunication providers can achieve more efficient and cost-effective network designs, especially in challenging terrains.

    5. Corrosion Resistance

    The aluminum coating on ACS wire provides corrosion resistance, a crucial feature for infrastructure exposed to diverse environmental conditions. This resistance ensures that the wire maintains its structural integrity over time, even in corrosive environments. The longevity of ACS wire further contributes to the sustainability and reliability of telecommunication networks.

    Global Adoption Trends

    The implementation of ACS wire has experienced noteworthy traction in diverse regions, with varying regulatory landscapes and market demands shaping its adoption.

    In North America, where stringent standards often govern the telecommunications industry, ACS wire’s compliance with safety regulations has contributed to its widespread use.

    In emerging markets across Asia, the cost-effectiveness of ACS wire aligns with the need for scalable and affordable infrastructure solutions. Specifically in India, Advait Infratech Limited operates a cutting-edge manufacturing facility located near Kadi, dedicated to producing ACS wire. Advait ensures precision through the use of an intelligent video measuring machine, ensuring accuracy up to 2 microns at 130x magnification. Supported by top-notch warehousing capabilities, the company strives for optimal resource utilization with a highly skilled workforce.

    Europe, with its focus on sustainability, has embraced ACS wire for its lightweight composition, reducing environmental impact. These regional nuances illustrate how ACS wire adapts to distinct regulatory frameworks and market dynamics, solidifying its status as a globally versatile and in-demand material for enhancing telecommunication networks.

    Conclusion

    In summary, ACS wire stands as a transformative milestone in the telecommunications sector, seamlessly combining strength, conductivity, and cost-effectiveness. As telecommunication networks continuously evolve to meet the demands of an interconnected world, the strategic adoption of ACS wire becomes increasingly apparent. Its capacity to enhance connectivity, optimize performance, and offer an economically sound solution positions ACS wire as a fundamental element in shaping the bedrock of modern telecommunication infrastructure.

    The author of this article is Advait Infratech founder & MD Shalin Sheth.

  • IPRS inks MOU with KOMCA

    IPRS inks MOU with KOMCA

    Mumbai: The Indian Performing Rights Society (IPRS) and KOMCA (Korea Music Copyright Association) have signed an MOU, whereby KOMCA and IPRS join hands to organise events that aim to enhance awareness, knowledge, and collaboration in the field of copyright (e.g. seminar on the latest copyright issues for the music industry), music creation (e.g. song-writing camp), and collective management (e.g. sharing experiences on best practices) for music creators. Fostering cross-border music between India and Korea.

    Music is the core cultural wealth of nations like India and Korea with melody being at the heart of popular music. Indian music with its legendary legacy emanating from its various regions has been a  top draw across the world. Blessed with catchy rhythms and chorus sections like Indian music, Korean Pop music is globally, well-received and amenable to blending with Indian music in its true elements. This, we believe, is just the beginning of a deeper association between the music talents of the two countries and will add a slew of listeners, consequently upping revenues. Given the open world we inhabit, it is in the best interest of the creators on both sides to be cognizant of their rights to maximize their earning potential. The MOU’s intent to arm the creators with this basic know-how has to be viewed in this light.

    With the IPRS ever alert to widening the reach of the Indian music industry, it was only a matter of time before a solid MOU between the two associations came to fruition. The MOU is the true harbinger of an expansion phase that will give the music industry a wider spectrum. IPRS members and other Indian artists are also in line for better royalties, recognition and newer opportunities with this new development.

    Legendary lyricist, screenwriter, poet, and IPRS chairman Javed Akhtar expressed his satisfaction with the same, stating, “The recently established collaboration with KOMCA ushers in a transformative period, encouraging a dynamic interchange of creation between India and Korea. Our narrative revolves around breaking down barriers, creating opportunities, and envisioning a world where creators and creativity flourish. We look forward to more collaborative initiatives for our members in the near future. “

    Commenting on the same, IPRS CEO Rakesh Nigam shared his thoughts on the collaboration, stating, “The MOU with KOMCA represents a pivotal step in fostering a dynamic cross-cultural music exchange between India and Korea. This collaboration symbolizes our commitment to nurturing creativity while ensuring creators’ rights are protected. The MOU is poised to be a pivotal step in creating a transformative journey that opens up new avenues for creative partnerships and innovation among our esteemed creator members.”

    KOMCA general manager Giseob You shared his views stating “KOMCA x IPRS MOU paves the path towards a stronger bond between the two societies. Korea Music Copyright Association (KOMCA) and IPRS, representing the author-composers of two musically rich countries, will now work together to spread awareness on creators’ rights and create new opportunities for the promising talent of both countries through music collaborations and partnerships.”

  • Prime Video to premiere Mission Start Ab on 19 December

    Prime Video to premiere Mission Start Ab on 19 December

    Mumbai: Prime Video has announced the premiere of its original reality series Mission Start Ab. The first-of-its-kind competitive series will focus on grassroots entrepreneurs in India, and take their stories of determination, resilience and unwavering perseverance to global audiences in 240+ countries and territories with its worldwide premiere on the service on 19 December. The series has been conceptualized and developed in collaboration with the Office of the Principal Scientific Adviser (PSA) to the Government of India, with the objective of discovering entrepreneurs from diverse corners of India, and empowering them to create the next potential Unicorns. The series features three of India’s most knowledgeable and experienced investors—Kunal Bahl (Snapdeal and Titan Capital), Anisha Singh (She Capital), and Manish Chowdhary (Wow Skin Science)—who not only act as judges and investors, but also step in as mentors to guide and nurture contestants to sharpen the skills needed to scale their startups. Hosted by Masaba Gupta and Cyrus Sahukar, Mission Start Ab is executive produced by Indrajit Ray, directed by Srimanta Senguptta, and is an Endemol Shine India production. Mission Start Ab is the latest addition to the Prime membership. Prime members in India enjoy savings, convenience, and entertainment, all in a single membership for just ₹1499/ year.

    Mission Start Ab brings together a diverse array of new-age startups and entrepreneurs spanning sectors such as robotics, fintech, edtech, health and wellness, technology-enabled marketplaces. The series offers viewers a front-row seat to the dynamic innovation and development taking place at the grassroots level in India. It explores the unique stories of these founders coming from modest backgrounds, showcasing bold aspirations, cultivated skills, personal sacrifices, and their vision to tackle real world challenges. Through a series of intense tasks, interactive exercises, and one-on-one mentorship sessions, the show not only prepares these ten entrepreneurs to not only turbo-charge their made-for-India innovations, but also serves as an invaluable guide for aspiring innovators across the country.

    “At Prime Video, we strive to be a force for good for the country. Through our multiple skill-development initiatives, including the Letter of Engagement signed between Amazon and the Ministry of Information and Broadcasting, we have worked towards developing talent that can directly and indirectly contribute to the nation. We are incredibly excited to collaborate with the Office of the PSA, Government of India, on Mission Start Ab, a series that leverages the power of entertainment to encourage all Indians to be audacious and bold with their ambitions,” said Prime Video India country director Sushant Sreeram. “Unlike any other entrepreneurial reality show, this series goes beyond financial support, providing invaluable mentorship and guidance from India’s top tier investors. Through challenges that are designed to hone their business acumen and cultivate critical problem-solving capabilities, Mission Start Ab is poised to ignite the aspirations of numerous young Indians, propelling them towards their entrepreneurial dreams.”

    Talking about the show Rishi Negi, EndemolShine India group COO Banijay Asia said, “Mission Start Ab goes where no series has ever gone before. It seeks to inspire, engage, and entertain viewers through stories of real people who are bringing a change at the grassroots level with their innovations. Through the 10 founders, audiences are taken on a journey that makes them privy to their dreams and struggles, and the path they have had to chart to bring their ideas to fruition. At the same time, the insightful advice from the three judges, who also act as mentors, serves as the guiding light for all those seeking to bring their vision to life. We are certain that the show will break barriers, and challenge everyone to dream and dare to try.”

  • Singer Ali Saffudin’s ‘Theher’ is all about celebrating the journey

    Singer Ali Saffudin’s ‘Theher’ is all about celebrating the journey

    Mumbai: In the rat race of life, we often forget to pause, hold back and enjoy being alive. Singer Ali Saffudin has joined hands with Artiste First to deliver a pertinent musical message on this subject. Artiste First’s latest song, ‘Theher’, is all about taking a break to listen to your heart and Celebrate the journey rather than being worried about the destination.

    An eclectic tune that combines elements of Post Rock, Soul and Trip Hop to create a unique indie feel, ‘Theher’ is a one-of-its-kind track. The core message of the song is to never let the pressures of life take a toll on your dreams, desires and joys. A melodic combo of multiple genres, the song crafts a distinct identity through its theme.

    ‘Theher’ boasts of Urdu lyrics that offer a soothing reminder to not keep running without living. Written, composed and performed by Ali Saffudin, who also strums the guitar for the song, the track also inherits a musical palette that delivers a distinctly original listening experience.

    A rising musical star who is witnessing his own ‘Theher’ moment, Ali Saffudin, was a former Production manager at a renowned radio station in Kashmir. The creative soul bid farewell to his secure job to pursue musical dreams. Not wanting to be confined to one form of music, Ali excels at Post Rock, Soul, Trip Hop and any other genre that challenges his creative spirit. The multi-talented artist has also conceptualised and directed the official music video of the song.

    Theher’s music video recreates the unique vibe of the song. Featuring Ali himself, the video begins with a surreal yet striking frame of Ali tirelessly working on his office laptop, surrounded by a barren field. The visuals slowly transition into soothing shots as Ali pauses to live life. Just like the singer has taken a break to rediscover the magic of little things, the video captures the spirit of breaking shackles to breathe free and easy.

    Talking about realising his dreams and creating his latest song, Ali Saffudin said, “Theher is almost autobiographical in a way since it parallels my own journey of quitting the corporate world to embrace musical passions during the making of Audio and Video of the song in the last one month. The idea behind this song was to encourage many others to let go of that mechanical stress and try to live happier and lighter. I am really excited to take my labour of love in front of audiences”.

    Sharing his thoughts on their latest release, Artiste First, co-founder Rohit Sobt said, “Artiste First always keeps the freedom and talent of the artiste first, and that is exactly what we have done with Theher. Ali is an association we are very proud of, he has really been honest and put himself out there with this song. Theher’s message is one that holds a lot of relevance in today’s times. To celebrate the journey. Ali Bhai has demonstrated himself the importance of Theher by taking a break from his regular corporate job. His Theher moment comes while riding the bike– we all need to find ours :)”.

    Artiste First has consistently unearthed the most gifted of talents from across the nation. Ali Saffudin seems to be one such name who has all the makings to carve a niche of his own. If ‘Theher’ is anything to go by, the sky’s the limit to Ali’s potential.

    The song ‘Theher’ is now available on all leading music platforms. The official music video is live on YouTube.

  • Riot Games’ ‘Convergence’: Trailblazing teams in India’s first VALORANT International e-sports tournament

    Riot Games’ ‘Convergence’: Trailblazing teams in India’s first VALORANT International e-sports tournament

    Mumbai: Riot Games’ Convergence, its first ever international VALORANT esports tournament in India in partnership with The Esports Club, and Lenovo as the title sponsor, is all set to kick off, with the top VALORANT teams from across multiple regions taking the field to compete for the prestigious title. Held from 14 to 17 December 2023 at the Manpho Convention Center in Bangalore, Convergence will be Riot’s first international VALORANT e-sports event on the Indian circuit, showcasing its commitment to the growing gaming culture in the country.

    For Indian gamers, the tournament marks an exciting opportunity to see some of the top VALORANT teams from around the world play each other live – including two Indian contenders, Global Esports and True Rippers Esports to cheer for. With the other contenders representing Asia, Europe, and the Americas from Riot’s VALORANT Champions Tour (VCT), the event is sure to be the pinnacle of professional VALORANT esports and boost the Indian VALORANT circuit. Here is a quick look at the teams competing later this month:

    Global Esports

    Mumbai headquartered Global Esports are one of the teams to watch this tournament. Known for their strategic site executions, the team will have plenty of fans to cheer for them in Bangalore, particularly for             local boy Abhirup Paul ‘Lightningfast’ Choudhury. Together, they will be looking to convert their homeground advantage into a strong performance at Convergence.

    FUT Esports

    Representing Turkey, FUT brings a unique flair to the competition with their unpredictable playstyle and knack for surprise tactics. With the potential to take games off any team, they will be strong title contenders and a dark horse coming to challenge the established order.

    Furia

    Representing Brazil, one of the most competitive FPS gaming regions in the world, Furia’s precise and aggressive gameplay has been forged in the fires of the competitive South American region, and has made them a force to be reckoned with. They will be looking to bring their A-game to the Convergence battleground as they go toe to toe with the best in the world.

    Team Vitality

    Hailing from Europe, Vitality’s strategic plays have been their standout feature and carried them to 5-6th Place at the EMEA League of the 2023 Valorant Champions Tour. Convergence will be a new proving ground for the squad, who will be looking forward to clinching the title at the tournament.

    Gen.G Esports

    Gen.G is a powerhouse North American / Korean organization, this year fielding a talented all-Korean squad with a reputation for explosive plays and clutch moments. With a roster stacked with top-tier talent, they are determined to establish themselves as the dominant force in the global VALORANT scene.

    True Rippers Esports

    Fighting their way up to the tournament from the Indian qualifiers, Bangalore based True Rippers Esports have already begun their journey in the tournament with a bang, and will look to continue their winning ways by taking games off the established top teams at the event. Performing in front of a home crowd, the underdogs may be new to the scene but definitely not ones to be counted out.

    As the tournament kicks off, Indian fans can look forward to seeing a stellar showcase of VALORANT performances and global talent going up against Indian esports athletes. Convergence is set to be India’s biggest VALORANT event, and a delight for fans both in India and around the world.

  • Higher time spent per day on OTT (96 mins) compared to TV (60 mins) by Young India – Axis My India December CSI Survey

    Higher time spent per day on OTT (96 mins) compared to TV (60 mins) by Young India – Axis My India December CSI Survey

    Mumbai: Axis My India, a leading consumer data intelligence company, reveals the latest insights into shifting media consumption habits in India. The survey highlights a notable 23% families report media consumption, resulting in a 3% increase from last month. Focusing on the ICC World Cup 2023 viewership, the study exposes diverse preferences, with 31% opting for traditional television and a significant 22% choosing the mode of mobile phones. The analysis of daily time allocation on media presents a clear trend toward digital platforms, especially for shorter durations, indicating a dynamic transformation in media consumption patterns. Axis My India’s findings offer a comprehensive view of the evolving media landscape, influencing the future of consumer behavior in India.

    The December net CSI score, calculated by percentage increase minus percentage decrease in sentiment, is at +9.9, which is an increase of +0.9 from the last month.

    The sentiment analysis delves into five relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits, entertainment & tourism trends.

    The survey used Computer-Aided Telephonic Interviews and included 5,143 participants from 35 states and UTs. Among them, 72% were from rural areas and 28% from urban areas. In terms of regions, 23% were from the North, 24% from the East, 28% from the West, and 25% from the South of India. Among the participants, 60% were male and 40% were female. Looking at the largest groups, 30% were aged between 36 and 50 years old, while 25% were aged between 26 and 35 years old

    Commenting on the CSI report, Axis My India chairman & MD Pradeep Gupta said, “The vibrant media landscape illuminates the ever-shifting preferences of our audience. A dynamic surge is witnessed in media consumption surrounding the excitement around the ICC World Cup 2023, showcasing the immense and diverse appeal of this global event. Delving deeper into the fabric of media consumption, our study also uncovers a decisive move towards digital platforms, with viewers now carving their own unique paths. The average daily time spent on TV and Video Streaming Platforms/OTT unveils a fascinating narrative, signaling a pronounced tilt towards the latter, notably among the vibrant youth spending 96 minutes daily on OTT compared to 60 minutes on TV. These insights serve as a compelling call to advertisers and marketers”

    Key findings

    1.   Overall household spending has increased for 58% of the families, which is a decrease by 2% from last month. Consumption remains the same for 33% of families. The net score, which was +51 last month, has dipped to +50 this month.

    2.   Spends on essentials like personal care & household items have increased for 49% of families, which marks an increase by 5% from last month. Consumption remains the same for 36% of families. The net score, which was at +27 last month, has surged to +34 this month.

    3.   Spends on non-essential & discretionary products like AC, Car, and Refrigerators have increased for 15% of families. Consumption remains the same for 79% of families. The net score, which was +3 last month, is at +9 this month.

    4.   Expenses towards health-related items such as vitamins, tests, and healthy food have surged for 44% of the families, which marks an increase by 7% from last month. Consumption remains the same for 41% of families. The health score which has a negative connotation i.e., the lesser the spends on health items the better the sentiments, has a net score value of -30 this month.  

    5.   Consumption of media (TV, Internet, Radio, etc.) has increased for 23% of families which is an increase by 3% from last month. The net score, which was -1 last month, is at +2 this month.

    6.   Mobility has increased for 8% of the families, which is a increase of 1% from last month. The net score, which was -4 last month, is at -5 this month. Mobility remains the same for 78% of the families.

    On topics of current national interest

    1.   The survey delved into identifying the top milestone missions for India in a year filled with significant events, including the ICC World Cup and the G20 Summit. A significant 54% of respondents identified the Chandrayaan-3 lunar mission as the most defining milestone of the year. This sentiment is underscored by the remarkable success of Chandrayaan-3, India’s ambitious lunar mission. The event not only garnered widespread acclaim and also set a new record with 8.06 million concurrent views during its live stream, highlighting the nation’s growing prowess and interest in space exploration and scientific achievements.

    2.   The survey unveiled that a significant 62% of respondents watched the ICC World Cup 2023, showcasing the event’s wide-reaching appeal. Delving deeper into the modes of viewership, it was found that 31% of the respondents followed the matches on television, while a notable 22% of the respondents opted to watch the games on their mobile phones, highlighting the diverse ways in which audiences are consuming sports content in the digital age.

    3.   The study delved into the average daily time spent on TV and Video Streaming Platforms/OTT across various time brackets. The overall time spent on TV is 65 minutes per day compared to 61 minutes on OTT. The younger age group spend significantly higher time spent on OTT (96 minutes per day) compared to TV (60 minutes per day)

    4.   For those allocating less than 30 minutes, 14% of respondents reported spending their time on TV, while 15% preferred Video Streaming Platforms/OTT

    5.   In the 30 minutes to 1-hour category, 16% indicated TV usage compared to 13% for Video Streaming Platforms/OTT

    6.   Moving on to the 1-2 hour bracket, 24% opted for TV, while 18% chose Video Streaming Platforms/OTT

    7.   The percentages decrease for longer durations, with 10% on TV and 9% on Video Streaming Platforms/OTT for 3-4 hours

    1.   2% on TV and 3% on Video Streaming Platforms/OTT for 5-8 hours, and

    2.   Merely 1% for both TV and Video Streaming Platforms/OTT for 9 or more hours

    This breakdown illustrates the varying preferences in media consumption habits, emphasizing a notable shift towards digital platforms, especially for shorter durations.

       Expanding on the findings regarding age-wise distribution, the data from Axis My India provides insights into the percentage of individuals within different age groups who spend ‘1-2 hours’ watching TV on a typical day:

    1       23% of 18-25 age group dedicate this time to TV

    2       21% of 26-35 age group dedicate this time to TV

    3       27% of 36-50 age group dedicate this time to TV

    4       26% of 51-60 age group dedicate this time to TV

    5       25% of above 60 age group dedicate this time to TV

    This suggests a fairly even distribution of TV watching habits across different age groups, with a slightly higher inclination in the 36-50 age category.

    1   Examining the data on a typical day’s OTT viewership, distinct patterns emerge across various age groups:

    2       Among individuals aged 18-25, a notable 25% engage with OTT platforms,

    3       Slightly lower yet significant 24% from the 26-35 age group do the same.

    4       The prevalence decreases in the 36-50 age group, with 17% of individuals choosing OTT for their media consumption.

           Further down the age spectrum, the 51-60 age group and those above 60 exhibit similar preferences, with 12% from both demographics tuning into OTT platforms

    These findings highlight the varying degrees of adoption of OTT platforms across different age brackets, indicating a higher affinity among younger individuals for on-demand streaming services. This suggests a fairly even distribution of TV watching habits across different age groups, with a slightly higher inclination in the 36-50 age category.

    1.   The survey provided insightful data on household income, spending, and consumption patterns bringing to light a spectrum of sentiments regarding the nation’s economic conditions this year. 46% of the participants expressed a sense of financial upliftment in 2023 compared to 2022 terms of financial well-being. Meanwhile, 36% still hold 2022 in higher regard, feeling that the previous year offered better financial stability. Additionally, 18% of the respondents viewed 2023 as being on par with the previous year, indicating a sense of consistency in their financial experiences.

    2.   The survey offered valuable insights into the spending patterns of consumers over the past and upcoming six months, highlighting shifts in purchase priorities. According to the findings, a significant 49% of respondent s are leaning towards investing in mobile phones, signalling a strong inclination towards technology and connectivity. Following closely, 37% of the respondents are focusing on financial prudence, with choosing a bank account being a top priority, reflecting an increased awareness and emphasis on financial management. Additionally, personal mobility emerges as a significant factor, with 30% of the respondents showing a preference for acquiring two-wheelers, underlining the growing importance of personal transportation in daily life.

    3.   In the wake of BJP’s notable victories in recent state elections, the survey tapped into the public’s perception of influence in India’s political sphere. Reflecting on this political landscape, 60% of the respondents identified Prime Minister Narendra Modi as the most influential figure of 2023. This perception has been further bolstered by the Prime Minister’s active international engagements, including his pivotal role in the G20 summit and efforts towards elevating India’s presence on the global stage. These events have clearly struck a chord with many people, contributing to the increased recognition of Narendra Modi as a significant influencer this year.

    4.   The survey shed light on public awareness and participation in the Ayushman Bharat – Jan Arogya Yojana, a pivotal health insurance scheme by the Government of India. It was revealed that 27% of respondents are aware of the scheme but have not taken the step to enroll. This indicates a significant level of awareness about the scheme, yet highlights a gap between awareness and action. On the other hand, 28% of respondents are aware of the scheme and have actively enrolled in the scheme, suggesting a proactive approach towards availing the health benefits offered.

    5.   The survey provided insights into the public’s awareness and adoption of the 14-digit Ayushman Bharat Health Account (ABHA) card, a key component of India’s health digitisation efforts. It revealed that 84% of respondents, are unaware of the ABHA card, indicating a significant knowledge gap in this critical health initiative. This suggests a considerable gap in public knowledge regarding the ABHA and its benefits. On the other hand, 9% of respondents have actively obtained the ABHA card, indicating some level of engagement and uptake among the populace. Meanwhile, 7% of respondents, although aware of the ABHA, do not possess the card.

    6.   With the five state elections seen as a prelude to the 2024 Lok Sabha elections the December CSI Report highlights the keen interest among the public in political trends. A significant 67% of respondents had expressed their intent to watch the exit polls of these crucial state elections, indicating a high level of engagement and curiosity about the potential outcomes and their implications. In contrast, 32% of the surveyed population are not planning to tune in for the exit polls, suggesting varying levels of political interest and engagement across the public. 

  • Lionsgate Play to livestream three prestigious awards in January 2024

    Lionsgate Play to livestream three prestigious awards in January 2024

    Mumbai: The Global Awards Season honoring the best from the world of entertainment is just around the corner, and Lionsgate Play, the undisputed go-to streaming platform for the world’s most renowned awards shows, has yet again upped its ante. After announcing the exclusive live streaming of the 75th Primetime Emmy Awards in January 2024 for the fourth consecutive year, Lionsgate Play has now announced to exclusively live stream the 81st Golden Globe Awards and the 29th Critics Choice Awards in India, Philippines, Indonesia, and SAARC (Bangladesh, Bhutan, Maldives, Nepal, Sri Lanka, Pakistan) in the same month.

    Talking about bringing the global awards to Indian audiences, Lionsgate Play EVP Amit Dhanuka said, “Over the years, we have set a benchmark for bringing the best of international content to our audience. Viewers across the world look forward to the awards season and we are elated that Lionsgate Play, once again is the ‘Home of Global Awards’. In addition to the 75th Emmy Awards in January 2024, we are now excited to LIVE stream the 81st Golden Globes and the Critics’ Choice Awards for viewers in the same month. We endeavour to continue curating experiences that transcend the ordinary and look forward to consistently bring global entertainment closer to India.”

    Home to premium English content, Lionsgate Play constantly looks to bring global phenomena to local audiences in India, and yet again 2024 will see the best of awards on the platform. Lionsgate Play will LIVE stream 75th Primetime Emmy Awards, 81st Golden Globe Awards and the 29th Critics Choice Awards in January 2024. Watch the space for more announcements, coming soon!

  • International Music Creators Seminar 2023 spurs collaborations, advocacy, and visionary discourse

    International Music Creators Seminar 2023 spurs collaborations, advocacy, and visionary discourse

    Mumbai: The Indian Performing Rights Society (IPRS) hosted the International Music Creators Seminar on behalf of CISAC and the Asia Pacific Music Creators Alliance (APMA) on 5 December 2023. The APMA International Music Creators Seminar 2023 featured insightful panel discussions, each dedicated to exploring different facets of the music industry.

    The first panel was about how artificial intelligence will revolutionise the music industry. Renowned artists and industry experts who attended the panel highlighted the positive potential AI tools have for creators, and the exciting AI revolution that is already happening cannot be stopped. Generative AI can extend the frontiers of human creation, enhance artistic expression, and deliver to creators new licensing opportunities and revenue streams. But AI also requires smart regulation. The industry needs to come together to prevent AI from undermining human creativity and threatening the livelihoods of creators.

    In the discussion Dr. G.R. Raghavendra – Senior Consultant IPR, DPIIT, former Joint Secretary, Govt of India, Achille Forler Founder Silk Road Communications, João Kruss Gomes Chairman MACA, Mayur Puri – lyricist & screenwriter alongside moderator Benjamin NG, Regional Director for Asia Pacific, CISAC shed light on leveraging AI while ensuring regulatory frameworks uphold creators’ rights. “The integration of AI in music creation presents boundless opportunities for artists globally. It’s imperative to develop robust regulations to safeguard creators’ rights in this evolving landscape,” mentioned lyricist, IPRS Board Member and APMA vice chairman Mayur Puri.

    Commenting on the same, Senior Consultant IPR, DPIIT, former Joint Secretary Govt. of India Dr. G.R. Raghavendra said, “In the vast landscape of AI, it’s important to dispel the notion that it’s inherently risky. Throughout the course of technological evolution, every leap forward has been met with the creation of rules and protections to ensure responsible usage. AI, such as ChatGPT, is essentially a machine that can’t replicate the depth of human abilities—it’s not that creative or original. When we talk about using someone’s work, whether in AI or any other field, seeking permission and offering fair compensation is not just a courtesy; it’s a fundamental aspect of ethical practice. In the grand scheme of technological advancements, maintaining fairness and ethical standards becomes the cornerstone of integrating AI responsibly into our lives. So, as we navigate this exciting era of innovation, let’s keep in mind the importance of consent, fair compensation, and ethical considerations in the realm of AI.”

    The second panel, fair value of music in the streaming economy delved into the streaming landscape, emphasizing the need for creators to receive equitable returns from this burgeoning market. Discussions led by leading creators, legal experts, and industry veterans Dhinraj Shetty – MD Sony Music Publishing (India), Swanand Kirkire – lyricist, singer & Actor, Irfan Aulia – Musician, Managing Director, Massive Music, Chairman of the Supervisory Board of Collective Management Organization Wahana Musik Indonesia, Notapol Srichomkwan – songwriter and chairman MCT, Tarsame Mittal – Music Entrepreneur, moderated by Satoshi Watanabe of CISAC, highlighted the necessity for adaptations and government interventions to ensure a fair music ecosystem.

    The third panel, the future of female representation & contribution in the Music Industry, featured discussions by lyricist and screenwriter Kausar Munir, music composer Sneha Khanwalkar, composer and music producer Merlyn D’Souza, music composer and producer Hiral Viradia, and Nanni Singh – chief executive showcase events, moderated by poet and lyricist Irshaad Kamil, on gender dynamics in the music industry. The panel passionately advocated for breaking down stereotypes, fostering inclusivity, and creating a diverse and inclusive musical landscape.

    “The industry must actively foster an environment that embraces diversity and empowers female creators. It’s time to dismantle barriers and create more opportunities for women in music”, stated eminent lyricist and screenwriter Kausar Munir.

    Javed Akhtar, legendary lyricist, screenwriter, poet, and chairman of IPRS, expressed his satisfaction with the event’s success, stating, “The International Music Creators Seminar 2023 underscores the power of collaborative innovation. The recently established collaboration with KOMCA ushers in a transformative period, encouraging a dynamic interchange of creation between India and Korea. Our commitment to creating an inclusive and equitable music industry where creator rights are safeguarded and creativity is nurtured was highlighted through stimulating panel discussions. Our narrative revolves around breaking down barriers, creating opportunities, and envisioning a world where creators and creativity flourish. We look forward to bringing such platforms to India and elevate our artists.”

    The International Music Creators Seminar provided a platform to underscore the importance of cross-border partnerships and smart regulation for a vibrant and equitable creative landscape.

  • EY survey: Only 60 per cent of music creators pursue full-time careers

    EY survey: Only 60 per cent of music creators pursue full-time careers

    Mumbai: EY, the leading professional services firm, launched the first-ever comprehensive report on the state of the music publishing industry in India titled ‘The music creator economy: The rise of music publishing in India.’ The report aims to provide valuable insights into the current state, market potential, and perspectives surrounding music publishing in the country.

    The report estimates that India generates over 20,000 original songs annually, contributed by 40,000 music creators. Music directly or indirectly generates over Rs 12,000 crore in revenues each year.

    Commenting on the survey findings, EY India media & entertainment leader Ashish Pherwani said, “Music is an important part of India’s media and entertainment sector and is an important contributor to India’s Soft Power. Both local and international labels have driven the music segment’s sound recording revenues for a long time. However, music publishing revenues remain much smaller, given the differing views on its applicability and litigation.”

    Björn Ulvaeus of ABBA fame, now president of the International Confederation of Societies of Authors and Composers (CISAC) stated, “The works of songwriters and composers inspire our lives and enrich our cultures. With the support of publishers and authors societies, they are also a driver of economies that fuel other businesses and employ millions of people. This study can help improve many readers’ knowledge of our sector.”

    The first-of-its-kind survey conducted by EY, in which 500 music creators participated, indicated that their financial income is unpredictable and often limited:

    1.    87 per cent of respondents would have liked to make a living off their music alone, but only 60 per cent were able to do so

    2.    Working outside of the traditional employer-employee relationship, one-time payments (upfront fees), live performances and royalties were the primary sources of income for most creators

    3.    A majority strongly believed that they needed to learn more about music production and monetization

    4.    Only 56 per cent of respondents had access to the equipment and infrastructure required to produce music

    5.    35 per cent of respondents reinvested more than 50 per cent of their earnings from music on equipment, gear, software, and other infrastructure required to create music

    While India consumes more music per capita than the world average, it ranks 14th in recorded music revenues. In contrast, publishing revenues are ranked 23rd due to various issues like lack of legal clarity and consequently, low compliance.

    However, despite these challenges, India’s music publishing industry has grown, reaching Rs 884 crore (approx. US$100 million) in the fiscal year 2022-23. The Indian Performing Right Society (IPRS), with over 13,500 authors as its members, continues to expand its revenue, thanks to the support it has received from GOI, as more music users comply with publishing requirements.

  • Crunchyroll Anime Awards 2024 reveals categories for upcoming celebration of Japanese animation

    Crunchyroll Anime Awards 2024 reveals categories for upcoming celebration of Japanese animation

    Mumbai: Crunchyroll, the ultimate home for anime worldwide, is revealing today the categories for the eighth annual Crunchyroll Anime Awards, heading back to Tokyo on Saturday, 2 March 2024. Global voting will be driven by anime fans worldwide.

    This year, the Crunchyroll Anime Awards have added three categories to reflect both the artistic excellence and variety of genres within anime. These new categories are Best Art Direction, Best Cinematography and Best Slice of Life. The full list of categories for the 2024 Anime Awards as follows:

    1    Anime of the Year –  This is the show that sets the standard for anime over the last year. Its compelling story, beautiful artistic execution, and unforgettable characters all combine in a unique way to create a masterpiece that deserves singular recognition. Whether the show was an unexpected hit, or delivered on fans’ high expectations, Anime of the Year embodies excellence.

    2    Best Action – This category rewards a show with action at its core. Featuring awe-inspiring scenes of heroes battling villains, life-threatening situations, or overcoming incredible odds, these anime get the pulse racing.

    3    Best Animation – Here we recognize anime that are visually stunning in the ways they bring their stories to life. No matter the style of animation, these shows put on a visual spectacle for viewers to enjoy, immersing audiences into previously unimaginable worlds.

    4    Best Anime Song  –  This category celebrates a song played during any part of an anime series, including the opening and ending sequences. Whether they make you move or move you, these are the songs that stay with you.

    5    Best Art Direction (New) – Art direction involves all things visual to create the look and feel of an anime. Color, design, and animation style are only some of the considerations, as the tiniest of details must be kept in mind so that a show feels like a cohesive and distinct work of art.

    6    Best Character Design – This category celebrates artists who have either created iconic anime characters or breathed life into one from other sources. A designer who comprehends the essence of character design weaves narratives through the strokes of their drawings.

    7    Best Cinematography (New) – Cinematography focuses on the composition of individual scenes, paying particular attention to the use of light and shadow, camera angles, depth of field, and scene transitions. When combined together, these elements convey an anime’s narrative without saying a word.

    8    Best Comedy – Whether it’s a surprising fresh perspective, or the witty exchanges could’ve come from a comedy mastermind, the humor in these shows make you laugh out loud and have your side hurting by the end.

    9    Best Continuing Series – Sustaining excellence is no small feat, particularly when it comes to anime. This category celebrates the shows that hook audiences with their absorbing storylines, compelling characters, and attention-grabbing artwork.

    10    Best Director – Here we celebrate how a great anime and a great director are almost inseparable. Of central importance, directors work behind the scenes, conveying their vision to animators, making critical decisions, and managing the creative aspects of production. The result? An approach that is uniquely theirs.

    11    Best Drama – These anime convey something essential about the human experience. Their mastery of building and relieving tension sets fans on the edge of their seats, feeling all their feelings, and compelling them to invest deeply in the characters and their stories.

    12    Best Ending Sequence – Similar to the opening, an unforgettable ending sequence pairs design and music to delight and surprise. Often a place where the art style can be taken in entirely new directions, a great ending sequence lets viewers catch their breath and enjoy small moments with a character.

    13    Best Fantasy – Best Fantasy is all about imagination, creativity, and a bit of magic. These shows don’t  just take us to other worlds, they craft deep, original universes full of mythical creatures where even the smallest detail is fueled by ideas that previously were unthought of.

    14    Best Film – A great film effortlessly captivates spectators from beginning to end. Here we celebrate non-episodic anime with runtimes longer than a standard episode, whether they were released in theaters, on DVD, or online.  

    15    Best Main Character – Whether hero, anti-hero, or villain, a main character is the face of their series. But it’s not just their personalities or characteristics that make them beloved, it’s their well-developed stories and the journeys they take us on that make them worthy.

    16    Best New Series – While countless new anime are created each year, this category honors the series and spin-offs that stand out. These instant classics possess something unique that keeps viewers transfixed and passionately awaiting season two.

    17    Best Opening Sequence – Through striking visuals and irresistible music, a great opening sequence sets the tone for what’s to come. Whether it’s creating a quirky mood for an offbeat rom-com, or striking a dark and serious tone for suspense, a memorable opening has as much creativity and passion as the show it introduces.

    18    Best Original Anime – An original anime is not adapted from source material like manga or light novels; it is a new creation. These original works of art mesmerize audiences with the quality of their stories.

    19    Best Romance – A great romance can thaw the heart of the coldest cynic. These captivating stories draw us in and remind us of the best part of being alive. With their hopeful messages, these shows find a way to make you believe in the power of love.

    20    Best Score – A vital part of an unforgettable anime is the original music composed for it. A well-crafted score adds another dimension of depth and emotion to any scene, with compositions that are not only tightly associated with an anime, but can also stand alone as masterpieces of music.

    21    Best Slice of Life (New) – While these anime focus on everyday events, the best are anything but ordinary. Capturing quiet moments in breathtaking ways, these nominees provide relief from the frantic pace of the world, placing relationships—with all their emotion, humor, and heartbreak—front and center.

    22    Best Supporting Character – This category celebrates a supporting character like they were number one. They come in all shapes and sizes, but the best among them can shine as brightly as their main character counterparts when called upon.

    23    Best Voice Actor Performance – Renowned voice artists breathe additional life into a character, adding depth and realism or re-envisioning what they sound like in a different language . Through their command of tone and the emotions their voices elicit, these talented artists help transform anime characters into anime icons. This award will be honored to voice actors across Arabic, Castilian, English, French, German, Italian, Japanese, Brazilian Portuguese, and Latin Spanish.

    24    “Must Protect At All Cost” Character –  These are the characters that make the world feel like a kinder, more special place. Whether they’re an earnest protagonist who always gets back up or a pure-hearted cinnamon roll who holds a group together, these characters remind us that there are some things in life worth protecting.

    “Anime is a dynamic art form, offering an adventure for every kind of fan, and we are honored to celebrate the creative talent behind the medium that is captivating viewers around the world,” said Crunchyroll president Rahul Purini. “From the depth of artistry, nuanced storytelling, and pure joy that anime brings to so many, we look forward to gathering again in Japan to honor the best of anime this year.”

    To be revealed on 17 January 2024, the nominees in each category will be selected by the passionate and independent 2024 Anime Awards judges, which represent more than 100 global creatives, tastemakers, experts, and influencers. This latest class represents the largest and most diverse set of judges in Anime Awards history.