Category: iWorld

Celebrate this harvest season with Amazon.in’s Pongal & Sankranti Festive Store

Mumbai Grab exciting deals this festive season during Amazon. In’s specially curated Pongal and Sankranti Festive Store, offering a wide selection of products across categories for the customers. This one-stop-shop will provide you with deals on a range of products, including ethnic wear, electronics, appliances, home décor, fashion and beauty essentials, accessories, fresh fruits, vegetables, flowers, and much more.

Customers can avail these offers till 18 January 2024, and save big whilst shopping from the convenience of their home. Some of the top brands that are offering attractive deals are OnePlus, ASUS, Cadbury, Happilo, Philips, Just Herbs, Amul, Lizol, Anarva, Aashirvaad, Gold Art India, Lignum Arts, amongst others.

Here are some products customers can select from on Amazon.in’s Pongal & Sankranti Festive Store with offers from sellers.

Enhance festivities, surprise the tech enthusiast with a gadget gift

ASUS [SmartChoice] Vivobook 15, Intel: The stylish everyday laptop, ASUS Vivobook 15 is equipped with the latest processor for efficient work on the go. Additionally, it comes with Intel Core i7-12650H Processor, 15.6-inch and Intel Iris Xᵉ graphic card. Get it on Amazon.in for Rs 30,990

boAt Airdopes 141 ANC TWS Earbuds: Dive into the ultimate audio experience with boAt Airdopes 141 ANC TWS earbuds. The earbuds are equipped with state-of-the-art technology such as Beast Mode that lets one experience lag free audio and ENx technology that helps cut through noise. Get this on Amazon.in for Rs 1,799

JBL Partybox 110: Power the party all day or all night with these wireless Bluetooth party speakers. With 12 hours of playtime, one will never have to worry about spills or splashes. Get it on Amazon.in for Rs 27,666

OnePlus 11R 5G: Power never looked this good. The OnePlus 11R boasts a 5000 mAh battery, 100W SUPERVOOC charging capability, and delivers smooth and fast performance. Additionally, it excels in capturing clearer, highly detailed images with its advanced triple-camera system. Get this on Amazon.in for Rs 39,999

pTron Bassbuds Plus in Ear True Wireless Stereo Earbuds with Mic: Be elegant. Be stylish. Be loud with pTron Bassbuds earbuds that comes with Bluetooth 5.0 technology which provides faster pairing, more stable connection and signal transmission. Get this on Amazon.in for Rs 699

realme narzo 60X 5G: Offering next-gen design, this budget-friendly 5G smartphone has a 50 MP primary camera that captures high-quality pictures with astounding clarity and detail. Get this on Amazon.in for Rs 14,499

Relish the festive treats at the comfort of your home

Amul Gulab Jamun, 1 kg, Can: This ethnic sweet is fried in pure ghee. Enjoy the finest delicacy made with the purest of ingredients. Get this on Amazon.in for Rs 170

Cadbury Celebrations Rich Dry Fruit Collection Chocolate Gift Box, 177 g: Kuch achha ho jaaye, kuch meetha ho jaaye, with Cadbury Celebrations. Filled with the goodness of Cadbury chocolates, it’s the perfect gift for those whose presence makes every occasion perfect. Get this on Amazon.in for Rs 275

Gits Open & Eat Rasgulla Tin: Experience the authentic Bengali taste of ‘Roshogollas’ with Gits Open & Eat Rasgulla. These are prepared with Chhena giving the rasgullas a soft and spongy texture taking one on a journey like no other. Get this on Amazon.in for Rs 179

Save big and enjoy hassle free grocery shopping

Ariel Top Load Matic Liquid Detergent 3.2 Ltr: The new Ariel Matic Top Load liquid detergent is your everyday laundry solution, providing tough stain removal in one wash while protecting clothes from fading. Ariel’s cutting-edge cleaning technology effectively removes tough stains of tea, coffee, chocolate, and tomato-based gravies from your clothes. Get this on Amazon.in for Rs 524

Lizol 1800 ml – Citrus, Disinfectant Surface & Floor Cleaner: Lizol household floor cleaner comes with 3 Triple Germ Action that kills 99.9% of bacteria, viruses, and fungi, providing 10x better cleaning for your home. Get this on Amazon.in for Rs 349

Give an ethnic flair to your festive celebration with a range of traditional apparels and accessories

Anarva Women’s Banarasi Silk Blend Saree with Blouse Piece: Anarva believes that no other attire compliments the beauty of a woman as much as a traditional ethnic Saree does. The brand has a knack of crafting quality sarees covering an extensive range of fabrics and designs. Get this Saree on Amazon.in for Rs 809

Lakme Lumi Cream: For women who are on the go and could use the extra minutes before stepping out, the new Lakmé Lumi Skin cream is here to the rescue. This cream lets you get that perfect look of makeup with the benefits of skincare for any occasion. Get this on Amazon.in for Rs 164

Sukkhi Ethnic Gold Plated Kundan Multi-String Set: This traditional Kundan Gold Plated jewellery Combo for women will complement any Indian attire as it not only enhances their beauty, but also gives one immense confidence. This superior quality & skin friendly jewel set features a unique one of a kind traditional embellish with antique finish. Get this on Amazon.in for Rs 377

SWORNOF Womens Kanjivaram Banarasi Silk Saree Kanchipuram Patola saree: Explore the collection of beautifully designed sarees from “SWORNOF” on Amazon.in. Each piece is elegantly crafted and will surely add to your wardrobe. Pair this piece with heels or flats for a graceful look. Get this on Amazon.in for Rs 949

VASTRAMAY Men Green Cotton Silk Shirt and Dhoti Set: Vastramay brings to you this stylish yet comfortable men’s bottle green and white ethnic South Indian shirt with a ready-to-wear traditional mundu dhoti that comes with Velcro and a pocket. Adorn it for a perfect classy and trendy look, and pair it with a jutti or mojari for a royal feel. Get this on Amazon.in for Rs 794

Get all your festive cooking essentials

Aashirvaad Svasti Pure Cow Ghee: Add the extra bit of goodness to one’s meals with Aashirvaad Svasti Pure Cow Ghee made with a special SloCook process. With Vitamin A for immunity, one can ensure the safety and health of one’s family. Get this on Amazon.in for Rs 639

Happilo 100% Natural Premium California Dried Almonds: Happilo California Dried Almonds is a pack of wholesome goodness as it consists of high protein, dietary fiber, no gluten, and NON-GMO, zero trans-fat and zero cholesterol. Rich in Omega-3, Anti-oxidants, Vitamins, Calcium, Iron and Magnesium, this pack of nuts prepares you for a power packed day ahead. Get this on Amazon.in for Rs 506

January 12, 2024
Watch the 75 Primetime Emmy Awards, streaming live exclusively on Lionsgate Play

Mumbai: D-Day is approaching and we simply can’t keep calm! As the 75 Primetime Emmy Awards come closer, fans are eagerly waiting to see their favourite television stars light up their screens. From Zendaya’s fashion pro paux’s to Jeremy Allen White’s undeniable charm, the creme de la creme of Hollywood is all set to grace this highly anticipated night of glamor. The awards are sure to bring heartfelt odes, iconic red carpet moments and the perfect blend of entertainment and recognition. Get ready for a saga of emotions and celebrations, as Lionsgate Play is set to LIVE stream the 75 Primetime Emmy Awards on 16 January 2024, starting 5:30 AM.

Four reasons you shouldn’t miss the Awards:

The Best of Television

The Primetime Emmy Awards is a night of prestige and recognition for the best in broadcast television, celebrating shows and actors alike for their ovation worthy performances over the past year. The awards are purely given on artistic and technical merit, foregoing any possible biases. In addition to this, the night sees some long awaited reunions with the ‘who’s who’ of the industry eager to attend.

A Striking Red carpet!

As televisions finest come together, they dress their fashionable best! From dropped jaws to bedazzled eyes, stars get their ‘model’ on, either carrying on trends or creating their own. Either way, the night is an extravaganza and how!

Anthony Anderson makes you laugh

Every good show needs a great host and when you have the 75th Primetime Emmy Awards, You need a great host! Who better to take on this role than the legendary Anthony Anderson? With more than 2 decades experience in making people laugh till they cry, his comedy is the perfect addition to the awards.

Tough Competition – who will win? Can’t wait!

The nominations this year are stacked, making it one of the most competitive years to win these awards. With the likes of The Last of Us, Succession, The Bear and Beef in the mix, the stakes are higher, making the win even more satisfying. With shows like this, the prediction game has been ever so interesting.

Lionsgate Play is bringing the magic of the Primetime Emmy Awards to all South-East Asian audiences as the official broadcaster of television’s most prestigious night. The awards will stream live exclusively on the platform in India on 16 January at 5:30 AM IST.

January 12, 2024
aha and GluedIn unveil ‘Minis’ – A new frontier in short-form content

Mumbai: aha, India’s No.1 local OTT platform, proudly introduces “aha Minis,” a dedicated section within its mobile app catering to short videos. Aligned with global trends emphasizing the surge in “short-form content consumption” by the youth, this strategic move aims to diversify aha’s content portfolio, solidifying its position as the ultimate entertainment local destination,

“aha Minis” debuts with an extensive collection of captivating video content, featuring highlights, memes, mashups, and behind-the-scenes (BTS) glimpses. Anticipating a significant surge in user engagement, aha Minis provides a seamless and immersive viewing experience, easily accessible through a dedicated Minis category on the home navigation bar of aha’s mobile app.

In a groundbreaking collaboration, aha has partnered with GluedIn, a Singapore-based SaaS company specializing in technology for short videos, social features, and user-generated content within existing apps. This partnership has yielded a comprehensive roadmap, reflecting aha’s commitment to offering a diverse array of short-form videos and showcasing its dedication to sustainable and engaging content.

Commenting on the launch, Product& Analytics VP Dilip Chandra said, “Our strategic objective is to capture the attention of a younger demographic audience, and in pursuit of this goal, we are excited to introduce ‘Minis’ – a dedicated section within the aha app designed exclusively for short-form content. Through our collaboration with GluedIn, we have empowered ourselves to provide a dynamic and personalized experience for our users. With the launch of Minis, we are confident that it will swiftly evolve into a central hub for entertainment within the aha app, redefining the way our users engage with our platform.

Adding to the excitement, GluedIn CEO Puneet Johar said, “Collaborating with aha on Minis has been an exhilarating journey. Our shared vision for revolutionizing short-form content experiences through advanced technology is now a reality. The partnership represents a significant step forward in providing users with a seamless and engaging platform, and we are thrilled to contribute to aha’s success in this endeavour.”

January 12, 2024
“Music is a powerful storytelling tool deeply ingrained in Indian culture”: Rohit Jugraj

Mumbai: Chamak is an Indian musical thriller on SonyLIV,[2] starring Paramvir Singh Cheema, Isha Talwar, Akasa Singh, Manoj Pahwa, Gippy Grewal, Mukesh Chhabra, Kunwar Grewal, Prince Kanwaljit Singh and other artists from Hindi as well as Punjabi film industry

In the series Chamak, a young rapper Kaala leaves Canada for Punjab and discovers that his late father was the legendary famous singer Tara Singh, who was murdered on stage. As Kaala navigates through the complex landscape of politics, honor killings, and corporate rivalry, he meets Jazz, an aspiring artist. An impromptu rap battle with MC Square elevates Kaala’s popularity. However, his journey gets entangled in the web of Teeja Sur, once owned by his father but now in the hands of Pratap. Amidst three compelling theories—political conspiracies, honor killings, or a business takeover.

Directed & co created by Rohit Jugraj, Chamak is streaming on SonyLIV, with 6 episodes featuring songs from different genres of music like Punjabi folk, fusion, Desi Hip-Hop, Rap, etc.

Indiantelevision.com caught up with RG Rudram Productions founder Rohit Jugraj, where he shared some interesting excerpts regarding this series.

Edited excerpts

On sharing more about the daring subject matter explored in “Chamak” and the motivation that delved you into the gritty realities of the Punjabi music industry

The motivation behind delving into the gritty realities of the Punjabi music industry in “Chamak” stemmed from a first hand observation. Witnessing Punjabi artists, who deeply love their country, compelled to establish homes abroad due to safety concerns deeply troubled me. Our connection to our motherland, the love for India, and the unsettling fact that individuals felt forced to seek safety outside their homeland inspired me to shed light on this pressing issue.

On your role as a filmmaker in addressing and shedding light on such prevalent issues within the industry

The Punjabi music industry faces external pressures like extortion and crime, along with internal challenges of jealousy among its artists. The sensitivity and talent inherent in Punjabi artists contribute to heightened jealousies, forming factions and camps within the industry. As a filmmaker, I aim to delve into the human psyche, exploring the intricacies of relationships, emotions, and the darker aspects of art and music. “Chamak” becomes a canvas where I portray the complex dynamics of the industry, emphasizing the personal nature of artistic rivalries and the extremes to which these conflicts can escalate.

On your journey has involved crafting narratives with purpose, evident from your work in both Bollywood and Punjabi cinema

My endeavour is to continue presenting stories that entertain while carrying a deeper societal resonance. While often labeled a commercial filmmaker, I believe in infusing substance into entertainment. For instance, a film I made about Sansarpur, the mecca of Hockey in Punjab, aimed to bring to light the rich sporting heritage of a village. I envision future projects rooted in various Indian regions, telling stories that resonate with the audience while keeping entertainment at the core.

On elaborating the approached portraying passion and violence within this relationship, and what significance it holds in the overall narrative

The father-son relationship is inherently poignant, layered with love, tension, and the pursuit of respect. In “Chamak,” this complex dynamic unfolds through various relationships, exploring the intricacies and beauty within the familial bond. The portrayal includes different father-son narratives, each contributing to the broader exploration of the psyche behind these relationships within families. The themes of passion and violence serve to add depth to the storytelling, offering a nuanced perspective on familial dynamics.

On maintaining a fearless approach in your filmmaking, especially when dealing with sensitive subjects, and what message do you hope to convey through such narratives

While acknowledging that fear is a part of the human experience, I consider myself a “Fearful Warrior.” Overcoming fear becomes essential in telling stories that demand attention. The strength to face potential backlash comes from my audience, whom I view as gods. I persist in telling stories that entertain and provoke thought, even when dealing with sensitive subjects. Through these narratives, I hope to highlight societal issues, encourage dialogue, and bring about positive change.

On highlighting your collaboration with Indian music stalwarts in delivering the biggest Indian web series musical thriller

Music is a powerful storytelling tool deeply ingrained in Indian culture, and its role in “Chamak” is no exception. Collaborating with a diverse array of Punjabi music stalwarts and emerging talents has been a profound experience. Each artist, from Gippy Grewal to Asees Kaur, brought their unique flavor to the musical landscape of the series. Music not only enhances the emotional depth of storytelling but also has the ability to resonate with the audience on a profound level. The collaborative effort involved curating music from various artists, with each song contributing to the series’ overall narrative. Through this musical journey, I’ve learned the importance of humility and the profound impact music can have on conveying emotions. My hope is that the music of “Chamak” touches the souls of the audience, adding another layer of richness to the storytelling experience.

January 12, 2024
‘Water Mafia’ documentary is a harsh reality, extraordinary tale of the Indian water mafia

Mumbai: In the last few years, the changed dynamics of the world have brought technology and culture integration. From the coffee sip to water culture, every society has its cultural dimension but have you ever heard about the artificial world crisis in the cities of Mumbai, Delhi, and other metropolitan cities? Yes, the probability of all society’s divide is because of the influx into metro cities. The answer is No. It’s none other than water.

DocuBay recently premiered its exclusive first Indian documentary for Indian documentary enthusiasts named ‘ Water Mafia ‘. In the ’90s Mumbai suffered from roadside gang war. The Mafia was born out of the cotton industry transformation, closed orthodox economy, unavailability of jobs, strikes, and many other reasons. Now mafia turned from bullets to ‘ Wallets’. Mafia exists anywhere in society right from government employees, municipal corporation employees, politicians, local dons, or anyone. DocuBay predicted a crucial problem that is not out of cultural problems or luxury but is the ‘ Water Mafia’.

school, and education institutes we learned about water scarcity but is it completely true? It is an artificial shortage created by the social evil mentality of a few individuals. Though the water level supply is optimum, the level of water supply is not reaching masses from its middlemen. DocuBay exposed the crime, criminals, modus operandi, bureaucracy, functional deficiencies, corruption, and most importantly ‘Lateral damage ‘of moral responsibilities and how basic right for water is freqent delibrated efforts abolish by water mafia.

One of the largest worldwide documentary libraries and apps ‘ DocuBay ‘ premiered its launch of the new documentary Water Mafia in Mumbai.

In the tough competition of OTT pricing and content warfare, DocuBay came up in India with Water Mafia to explore corruption in water supply in cities. It is the only app recently that offers content limited to documentaries and docuseries. Such contemporary issue awareness needs an hour. In this series, DocuBay produced nonfictional documentaries in a sophisticated manner without compromising anything in content. It is the first Hindi documentary by DocuBay to launch internationally. Whether it is photography, sequence, narration contextual understanding for the audience personally I feel awesome.

The Investigative documentary provides an depth exploration of the extensive underground water market in the two major cities including Delhi, and Mumbai. Thought interviews of individuals connected to the water mafia, underworld, whistleblowers, victims, and citizens. The new thing I found in this documentary is not to rely on any fictional data and to focus on real pictures with crime data statistics.

What’s new in the documentary – Infographics, content sequencing, cinematography, Journalist Vivek Agarwal’s spectacular research and analysis, and last but not least videography.

What’s missing – I feel the length of the documentary can be more. It is a lengthy subject to tackle. From the initial scene, you get a special scoop that is untapped in OTT space. Personally duration of the documentary can increase also. The rest of the documentary is almost perfect.

Internationally and nationally DocuBay has been expanding its horizons over the last four financial years. DocuBay targets niche market segments to occupy non-fictional market space. EBITDA ( Earning before tax interest depreciation and amortization) has increased more than 18 per cent globally.

According to sources, DocuBay has a plan to expand into the Indian market by encompassing more Indian content soon exploring different subjects which not touched by Indian OTT cogloromates. DocuBay has plans to launch one documentary every month. In the Indian diaspora DocuBay not have recently launched full-fledged documentaries for Hindi heartland. It can be contextual and a mixture of Hinglish also with English.

DocuBay has strategically tied up with many brand associates to leverage its target audience. With an increasing audience for documentaries, there is a high demand for documentary content but supply is not that optimum to explore for the Indian market. The DocuBay aims for insightful perspectives from Investigative journalists, economists, and urban planners to shed light on the role of government corruption through this documentary.

Right now many OTT apps offer different GEC, web series, movies, and documentary content but the Indian market is running majorly on a hybrid model whereas DocuBay wants to be a trendsetter. Currently in the Indian market DocuBay costs 999/- per year which is slightly reasonable in comparison to its innovative offering.

DocuBay is part of the IN10 media network’s extensive OTT cogloromate led by Aditya Pittie.

The major concern highlighted in the documentary – The Water Mafia of our times looting people with series of chain exploitation to the common man. Particularly this issue facing in lower and middle-income segments. Crucially no administration is bothered about criminals and water thieves operating in slums.

I strongly recommend this documentary for the documentary enthusiasts audience. The film is directed by Naman Govil. In the preview premiere show, Girish Dwibhashyam – COO, of DocuBay, and Anil Chaudhary – Director, of VICE India are the people who are committed to building state-of-the-art infrastructure for building brands globally.

Where to Watch – DocuBay App on Google Play Store.

January 12, 2024
Adda52 unveils its poker series – Adda52 online Poker series (AOPS)

Mumbai: Adda52, India’s leading online poker destination, announced one of its mostanticipated poker series – Adda52 Online Poker Series (AOPS). AOPS has been instrumental in growing the poker community witnessing participation from all over India in its previous editions. The series is scheduled to take place from 27th January to 18th February 2024. The current edition of the Adda52 Online Poker Series will give the players an opportunity to showcase their talent to win from a prize pool of ₹15 Cr across diverse formats. The series will also have 23 trophy events which will ensure a thrilling experience for poker enthusiasts and professionals alike. The final tables for 4 premier events will be played live in Goa, aboard the luxurious Deltin Royale!

The series’ main attraction is the Main Event which features an astounding prize pool of Rs 3 Cr. To makeit more interesting, the buy-ins for tournaments would start from as low as Rs 550, with daily satellite tournaments running for just Rs 110 for the Rs 3 Cr GTD Main Event. The players will also have the opportunity to unlock winnings of Rs 35 Lakh through the AOPS Leaderboard. The players can enter daily freeroll tournaments and unlock attractive deposit offers to win free tickets for satellites and main events.

Commenting on the occasion, Deltatech Gaming CMO Joydeep Mukherjee said, “AOPS, our flagship poker series is not just another poker series, but a celebration of our love for the game. It’s a commitment to our passion for building a vibrant poker community in India, where anybody can exercise their poker skills to compete with the best in the country; where the online and offline world converges, bringing together champions from all over the country to the iconic Deltin Royale in Goa to play the final table. We are confident that this edition of AOPS will be an amazing experience for all our players.”

January 11, 2024
Radio City Music Fest – Desi Vibe strikes a chord with eight exceptional artists

Mumbai: Radio City is set to enchant music lovers with the launch of Radio City Music Fest – Desi Vibe. The show features a stellar line up of eight prominent artists across different genres, this musical extravaganza assures to be a soul-stirring experience for listeners nationwide.

The impressive roster of artists for Music Fest Chapter 1 comprised of music maestros such as Ankit Tiwari, Stebin Ben, Akhil Sachdeva, and Meet Bros. This time, as well, renowned artists like Rabbi Shergill, Maame Khan, Indian Ocean, Hari & Sukkhmani, and Bismil, among others will feature for another electrifying edition. Each artist brings a unique taste to the concert, showcasing the rich landscape of Indian music.

The Radio City Music Fest – Desi Vibe concert series is not just a one-time event, it’s a nine-week musical journey. Every Friday, from 8 to 9 pm, listeners can tune in to Radio City across all Hindi-speaking markets to witness a featured artist sharing their stories, anecdotes, and performing their best hits.

Radio City CEO Ashit Kukian unveiled the grandeur of the Radio City Music Fest – Desi Vibe concert series. In his symphony of words, he declared, “Radio City, forever the trailblazer in championing India’s rich musical diversity, is set to ignite a revolution with the launch of Radio City Music Fest – Desi Vibe. Our mission is to craft an unparalleled auditory adventure, weaving an intricate connection between our selective listeners and the music composers. With this legendary lineup and our cutting-edge digital series, we’re about to put unforgettable tunes into the hearts and minds of our listeners.”

Indian musician and artist Rabbi Shergill said, “This initiative not only showcases Radio City’s commitment to providing quality entertainment but also highlights its dedication to promoting the rich heritage of Indian music. As the concert series unfolds, it is poised to become a cultural phenomenon, captivating audiences and leaving a lasting impact on the Indian music landscape. Radio City Music Fest – Desi Vibe promises to be a memorable journey through the heart and soul of Indian music.”

Indian Ocean band, pioneers of the fusion rock genre in India, mentioned, “As we embark on this musical journey with Radio City, we anticipate a wave of connection with our audience. Music transcends boundaries, and Radio City Music Fest – Desi Vibe is a testament to that.”

Get ready for a soulful music journey as Radio City unveils an exclusive 10-minute web series for every artist featured in this year’s Music Fest. Also, for an insider’s view into the personal and professional realms of your favourite musicians. These digital gems will serve as your backstage pass to the heart and soul of their journeys, featuring exciting interviews, behind-the-scenes magic, and even a sneak peek into their creative process. Every week, Radio City presents exclusive and exciting episodes on their social media platforms. It’s not just a festival; it’s a personal rendezvous with the music legends you adore, adding an extra layer of enthusiasm to the experience.

January 11, 2024
Influencer ethics and transparency: A look at industry standards and best practices

Mumbai: There is no doubt that the trend of Influencer Marketing has skyrocketed, with social media feeds bombarded with influencer and business collaborations. While this concept is certainly not a new one, over the recent years, the immense popularity of this new age community termed ‘Influencers’ has been a game changer in the marketing landscape. This dynamic industry which was previously valued at $16.4 billion, continues to grow further with a whopping revenue forecast of $143.10 billion in 2030.

Emerging as the most preferred business strategy to do both- forge ephemeral connections with customers and boost sales, Influencer Marketing has left no stone unturned. Nevertheless, it’s pivotal to delve into the ascent of it, since this gigantic community is responsibly becoming the direct communication between brands and audience. Thus, a comprehensive system that has specific guidelines and ethical practices for both influencers and businesses, can go a long way in fostering a transparent community.

Choosing the Right Brands

Influencer-Brand partnerships from the onset itself, need to go beyond the realms of monetary considerations. Diligent efforts need to be made by both brands and influencers to cultivate a relationship that prioritises positive collaborations and respectful communication, in order to showcase the audiences an absolute genuinity and authenticity. Chasing money can never bring any good, which is why Influencers need to meticulously select and partner only with brands that share similar values, since their community relies on their words and recommendations before making purchases.

Open Communication from Both Ends

Influencer Marketing clutches onto the trust between brands, influencers and their followers. In order to preserve and cultivate this trust, it’s essential for them to establish a transparent and open communication channel that clearly outlines the expectations and objectives of both parties. Transparency is an indispensable asset when it comes to fostering relationships between brands and influencers, as it is the lifeforce sustaining trust and credibility as well as instrumental in averting customer confusion and misinterpretations.

Learning where to Stop

It’s no secret that there is a limit to everything in life and going beyond that boundary only brings forth repercussions and complexities, which is applicable even for Influencer Marketing. The world of Influencer marketing is characterised by the bond that influencers share with the audience, which is why it’s crucial for Influencers to remember that their popularity is solely based on the support and love of their audience, which they have achieved by being authentic and real. Thus, it’s vital for Influencers to set limits in Influencer-Brand collaborations and never traverse through that murky boundary.

Relatable Integration Instead of Ads

The key element that has made Influencer marketing a reliable source of information over traditional advertising is its seamless ability to integrate within the content, making it all the more relevant and manifold its impact. Instead of just running after quantity over quality, Influencers need to advocate for genuine integration of products or services into the content, showcasing to the audience that it is more than merely promotional advertising. For instance, Dunkin Donuts collaboration with Charlie Damelio has been a superhit because long before Charlie’s fame, she had always advocated Dunkin, making the recent partnership more relatable and genuine.

Educating the Audience

Influencers possess the ability to sway the purchasing decisions of their followers, generating noteworthy traffic and sales for the brand. However, as an Influencer it is your ethical responsibility to not misuse the trust and power that your audience has bestowed you with, instead, be real and educate your audience about the why, basically why they should invest in a particular product or service. Influencer Marketing isn’t merely about promoting products, but in reality, it’s also about delivering valuable information through content that is informative.

Being Responsible and Owning up

Beyond fostering aspirational lifestyles, it is significant for Influencers to discuss the accountability of the content that they have shared. In certain cases, some endorsements can raise audience distrust and scepticism, which is why it’s crucial for Influencers to mitigate such concerns and ambiguity by clearly stating the nature of such endorsements. Given that more than half of the world’s population religiously follows Influencer recommendations, it is the moral responsibility of Influencers to take accountability for their mistakes and address any issues or controversies.

Final Thoughts

There is an absolute certainty that Influencer Marketing needs to be marked and shaped by ethical and transparent practices to cultivate an authentic relationship between brands and Influencers. With a strong grasp on the foundation of their journey, Influencers need to prioritise choosing the right brands, creating open communication channels, crafting content that is educational as well as peppered with sparks of creativity and most importantly imposing restrictions with something that doesn’t align with their individuality.

The author of this article is by Dot Media CEO & co-founder Shubham Singhal.

January 11, 2024
Airtel gets penalty notice for alleged violation of subscribers verification forms

Mumbai: In BSE filings, Bharati Airtel informed that the company received a notice from the telecom department for allegedly violating norms of subscribers amounting to Rs 3.57 lakh. Notice pertains to Bihar LSA and received on 8 January 2024.

Commenting on the notice, Airtel said, ‘ We submit the details of the notice received by the company from the telecom department for a 3.57 lakh fine for allegedly violation of subscribers verification forms.’

Citing details, the company said it pertained to an alleged violation of terms and conditions with respect to subscriber verification norms under the Licence Agreement, pursuant to a sample customer application form (CAF) audit conducted by the Department of Telecom for September 2023.

(News taken from syndicated feed)

January 10, 2024
Gujarat is fully 5G services enabled anywhere in the world – Mukesh Ambani

Mumbai: To become pioneering Gujarat for infrastructure, socioeconomic development ecosystem com ‘ Vibrant Gujarat 2024’ held on Wednesday. Sustainable development and making India and Gujarat become ‘ Business Hub’. By promoting inclusivity in the business approach of PM Modi, Self Narendra Modi, Gujarat CM Bhupendra Patel many veterans along with company delegates and Industrialists like Mukesh Ambani and Gautam Adani were also presented at the summit.

The Vibrant Gujarat Summit 2024 epitome of success and development of India in recent times. While addressing the summit, Mukesh Ambani emphasised modern India for Entrepreneurship and Sustainable development. And to become global leader in Telecom and Green energies. According to Reliance Chairman Mukesh Ambani, in the last few years Reliance industries heavily in the Green Energy landscape amounting to Rs 12 Lakh Crores. Significantly one third amount from total investment is invested in Gujarat.

He also highlighted Reliance achievement for the investment and proactively rollout of 5 technologies in Gujarat. While addressing he said, ‘ Reliance Jio completed the fastest rollout of 5 G services anywhere in the world. Today Gujarat is completely 5G services enabled including Urban and rural areas. This will make Gujarat a global leader in digital platform and AI transformation.’

He also praised the mission of PM Narendra Modi for vision of a developed India by saying, ‘ PM Modi is the most successful PM of India. His vision and mission is taking India ahead in global leadership.’

Currently Gujarat also planned to become a semiconductor hub for India by attracting global investments. Also while addressing the growth story of Gujarat, he said,’ I am proud Gujarati ‘.When foreigners think of new India then think of new Gujarat.’

January 10, 2024