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Category: iWorld

  • Role of social media in shaping the buying behavior of Gen X and Gen Z

    Role of social media in shaping the buying behavior of Gen X and Gen Z

    Mumbai: In the fast-paced world of today, social media has become an integral part of our daily lives, influencing various aspects, including how we shop. Two generations, in particular, have been significantly impacted by this digital revolution – Generation X (born between 1965 and 1980)  and Generation Z (born between 1997 and 2012). In this essay, we’ll explore the role of social media in shaping the buying behavior of these two distinct generations and understand how platforms like Facebook, Instagram, and Snapchat have transformed the shopping experience.

    Understanding social media’s influence:

    Social media platforms serve as virtual gathering spaces where individuals from different corners of the world connect, share, and engage. For Gen X, who grew up in a world before the digital explosion, the impact of social media is more nuanced compared to the digital-native Gen  Z. However, both generations have embraced these platforms, and their shopping behaviors have evolved accordingly.

    Discovery and awareness:

    Social media serves as a vast marketplace where products and brands are showcased. Gen X  and Gen Z often discover new products through sponsored ads, influencer endorsements, and shared posts. The constant stream of content on platforms like Instagram and Pinterest introduces them to a plethora of choices, influencing their awareness and preferences.

    Influencer culture:

    Influencers, individuals who have gained credibility in specific niches, play a crucial role in shaping purchasing decisions. Gen Z, in particular, gravitates towards influencers who resonate with their values and lifestyle. Authenticity and relatability become key factors in swaying opinions and driving product recommendations.

    User reviews and recommendations:

    Both generations rely on social media for product reviews and recommendations. Whether through Facebook groups, Instagram comments, or dedicated review platforms, the experiences shared by others significantly impact the decision-making process. Gen Z, being digital natives,  tends to trust online reviews and peer opinions more readily.

    Visual appeal and aesthetics:

    The visual nature of platforms like Instagram and Snapchat has a profound impact on buying behavior. Gen Z, in particular, values aesthetics and experiences, often making purchasing decisions based on how visually appealing a product or brand is portrayed on social media.

    Engagement and interaction:

    Social media allows brands to engage directly with their audience. Gen X and Gen Z appreciate personalised interactions, such as responding to comments, hosting live sessions, and running polls. This engagement fosters a sense of connection and loyalty, influencing repeat purchases.

    FOMO (Fear of Missing Out):

    Both generations experience FOMO, and social media amplifies this feeling. Limited-time offers,  flash sales, and exclusive deals shared on platforms create a sense of urgency, prompting quick decisions and purchases.

    Filter bubbles and echo chambers:

    The algorithms used by social media platforms often create filter bubbles, limiting exposure to diverse perspectives. This can result in a narrow view of available products, hindering informed decision-making.

    Privacy concerns:

    The collection of personal data for targeted advertising raises privacy concerns. Both generations need to be aware of how their data is used and take steps to protect their privacy online.

    Impulse buying:

    The constant bombardment of advertisements and promotions can lead to impulse buying. It’s crucial for individuals to develop awareness and make conscious decisions rather than succumbing to the pressure of online trends.

    Conclusion:

    In conclusion, the role of social media in shaping the buying behavior of Gen X and Gen Z is undeniable. These platforms have transformed the way products are discovered, evaluated, and purchased. From influencer culture to user reviews and visual aesthetics, social media plays a multifaceted role in influencing the choices of these two generations. However, it’s essential for individuals to navigate this digital landscape mindfully, considering the potential challenges and making informed decisions that align with their values and preferences. Social media has reshaped the shopping journey, and understanding its impact empowers consumers to make choices that resonate with their unique needs and aspirations.

    The author of this article is Digidarts founder & CEO Siddhartha Vanvani.

  • Teen Patti Resurgence: Rediscovering Traditional Games in India’s Online Era

    Teen Patti Resurgence: Rediscovering Traditional Games in India’s Online Era

    In a world where technology constantly reshapes our leisure activities, a surprising trend is emerging in India. Traditional games, long part of the country’s cultural fabric, are experiencing a significant resurgence, particularly among younger generations. Leading this movement is “Teen Patti,” a card game with roots stretching deep into Indian history. This revival, powered by the online gaming sphere, is not just a nod to nostalgia but a vibrant fusion of past and present, bringing together players across generations and geographies.

    Teen Patti Live: A New Online Avatar

    “Teen Patti Live” has become a buzzword in Indian households. This online version has transformed the game from a festive family gathering staple into a year-round virtual phenomenon. It’s not just about playing cards anymore; it’s about an immersive experience where the thrill of the game is complemented by social interaction, cutting-edge graphics, and real-time play. This digital reinvention has made Teen Patti accessible to a wider audience, breaking geographical barriers and creating a virtual community of enthusiasts.

    Technology: Bridging the Gap

    The seamless integration of technology is pivotal in this resurgence. Advanced gaming platforms, user-friendly interfaces, and secure online environments have made traditional games like Teen Patti more appealing and accessible. Young players, who are digital natives, find these platforms particularly enticing. They’re not just playing a game; they’re engaging in a cultural experience, learning strategies, and connecting with the game’s rich history.

    Cultural Revival and Social Connectivity

    This resurgence is more than just a gaming trend; it’s a cultural revival. Teen Patti’s online popularity has sparked renewed interest in other traditional Indian games, creating a ripple effect. These games are becoming a means of cultural expression and connectivity, especially for the Indian diaspora. They offer a way to stay connected with their heritage, irrespective of their global locations. In a way, these games have become cultural ambassadors, showcasing India’s rich traditions to the world.

    The Future: A Blend of Tradition and Innovation

    The future of traditional games like Teen Patti in India’s online era looks bright. With advancements in virtual reality and augmented reality, the potential for more immersive and interactive gaming experiences is enormous. This blend of tradition and innovation will likely attract even more players, both from within and outside India, fostering a global community that appreciates and enjoys these timeless games.

    Conclusion: Embracing the Past, Playing into the Future

    The resurgence of Teen Patti and other traditional games in the online era is a testament to the enduring appeal of India’s cultural heritage. It represents a unique convergence of the past and the present, a bridge between generations, and a celebration of India’s rich cultural tapestry. As technology continues to evolve, it will undoubtedly bring new dimensions to these classic games, but the essence of what makes them special will remain – a connection to a rich cultural past, enjoyed in a modern context.

    Disclaimer: This article is a paid publication and does not have journalistic/ editorial involvement of indiantelevision.com. indiantelevision.com group or its websites does not endorse/subscribe to the contents of the article/advertisement and/or views expressed herein or any of the results of the products/services sold by the companies neither do we endorse the products as the publisher in any way.

    The reader is further advised that such investments can be highly risky. Indiantelevision.com group shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the views, opinions, announcements, declarations, results, health outcomes, affirmations etc., stated/featured in the same. The decision to read hereinafter is purely a matter of choice and shall be construed as an express undertaking/guarantee in favor of indiantelevision.com (indiantelevision.com group) of being absolved from any/ all potential legal action, or enforceable claims. The content may be for information and awareness purposes and does not constitute any kind of investment advice from the website owners or the editorial team. 
     

  • On National Start-up Day, Hustlers- Jugad Ka Khel will premiere on Amazon miniTV

    On National Start-up Day, Hustlers- Jugad Ka Khel will premiere on Amazon miniTV

    Mumbai: Amazon miniTV – Amazon’s free video streaming constantly pushes the envelope through its diverse content repertoire spanning multiple genres. Taking the same step forward, the service on National Start-up Day, announced its latest entrepreneurial drama Hustlers- Jugad Ka Khel with a riveting teaser. Set in 2010, the show will highlight the intricacies of the start-up boom witnessed in the city that never sleeps, Mumbai, focusing on the lives of entrepreneurs.

    Produced by Rainshine Entertainment and directed by Harsh Dedhia, this story is driven by both the complexities and the desire for recognition in life. The teaser reveals Sanjay taking an unexpected twist and decides to change his life surprisingly. Set against the backdrop of the bustling city of Mumbai, the show chronicles the remarkable journey of an ambitious and street-smart boy who tries to break the shackles of the traditions imposed by his elder brother. Hustlers- Jugaad Ka Khel will feature Vishal Vashishtha, Anjali Barot, Maharshi Dave, Anurag Arora, and Samir Kochhar in pivotal roles.

    Talking about the series, Aruna Daryanani, Director and Business Head at Amazon miniTV, shared, “Hustlers – Jugaad ka Khel is an ode to youngsters who are willing to challenge the norms and write their success story. Through the show, we aim to drive relatability with today’s aspirational audience and strike a chord with their thought processes. The entrepreneurial narrative and relatable characters are reminiscent of the current generation and that’s what the show aims to bring forth.”

    Hustlers- Jugad Ka Khel will premiere exclusively on Amazon miniTV for absolutely free, accessible with the click-of-a-button on Amazon’s shopping app and Fire TV

  • Open Broadcast Systems releases high-performance SRT implementation

    Open Broadcast Systems releases high-performance SRT implementation

    Mumbai: Open Broadcast Systems has released a high-performance SRT implementation in its encoders and decoders. This implementation has been developed fully in-house using modern software development techniques.

    By adding SRT support to its encoders and decoders, the company can now bridge SDI and ST-2110 environments on the ground, with cloud processing environments that use the SRT protocol. SRT support sits alongside the company’s support for Zixi and RIST, allowing customers to use a wide range of industry-supported formats.

    The implementation has been extensively tested against numerous third-party products for interoperability.

    “Many content providers are using the SRT protocol to send and receive video over the internet. By creating a highly sophisticated in-house implementation, we are able to provide the highest reliability possible for our customers.” Open Broadcast Systems founder and CEO Kieran Kunhya.

    The SRT implementation is shipping to customers from today.

  • Ormax report: Prime Video’s Bawaal is the most-watched direct-to-OTT Hindi film of 2023

    Ormax report: Prime Video’s Bawaal is the most-watched direct-to-OTT Hindi film of 2023

    Mumbai: Ormax media has released the annual version of their report ‘Streaming Originals in India: The 2023 Story’.

    Since 2018-19, Ormax Media has compiled extensive industry data for India’s growing streaming category. Their report, focusing solely on original content, analyses the top shows and films of 2023 in Hindi and International languages. It evaluates them based on viewership, marketing buzz, and content strength. Please note that this report excludes ‘non-original’ streaming content like theatrical films, catch-up television, sports, etc.

    Farzi is the only show to cross the 30 mn viewership mark in 2023 and is now the most-watched SVOD series in India of all time. Both Prime Video and Disney+ Hotstar have six shows in the top 15 list. Two AVOD shows from JioCinema, i.e., Asur 2 & Taali, feature in the top five most-watched shows of the year.

    The top 10 list has a healthy mix of sub-genres (TV show extensions, documentaries, task-based reality competitions, etc.), indicating that the non-fiction category now has significantly more width on OTT than a year or two ago.

    Prime Video’s Bawaal is the most-watched direct-to-OTT Hindi film of 2023, followed by JioCinema’s Bloody Daddy. Netflix features strongly on this list, with six films on the platform crossing the nine million viewership mark.

    Citadel, aided by Priyanka Chopra’s presence, is the most-watched International show of 2023, ahead of the rest of the pack by more than 50 per cent. Every other entry in this list, except Citadel, is a franchise show or brand extension.

    Extraction 2 and Heart Of Stone, both on Netflix, are the only two International films to cross the eight million viewership mark. Two documentary films feature in the top 10 most-watched International films of 2023, both based on the Korean band BTS.

    Farzi (Prime Video) generated the maximum Buzz, followed by S2 of Asur (JioCinema). Only three out of the top 15 ‘buzzing’ shows are franchise shows in 2023 (unlike nine shows in 2022).

    Films featuring theatrical stars dominate the list. Seven out the top 10 films of 2023 on Buzz are from Netflix.

    Only four International properties managed to touch the 15 per cent mark on Buzz in 2023. Seven properties on this list are from Netflix, indicating the strength of their international slate compared to other platforms.

    Asur 2 (JioCinema) is the most-liked Hindi series of 2023. Farzi (Prime Video) and The Railway Men (Netflix) are the only other shows to cross the 70-mark on OPR in 2023.

    Mission Majnu (Netflix), followed closely by Sirf Ek Bandaa Kaafi Hai (ZEE5), is the most-liked direct-to-OTT film of 2023.

    Except for Money Heist (S4 & S5), Loki S2 is the second most-liked International show till date (since the start of tracking in 2020). The top 10 list features shows from a variety of genres and languages.

    Extraction 2 emerged as a break-out success in terms of its audience likeability, being the only International direct-to-OTT film to cross the 75 mark, 10 points higher than the second position on the list.

    For more information, read the report here:

  • WTT Star Contender Goa 2024 tickets now available on BookMyShow

    WTT Star Contender Goa 2024 tickets now available on BookMyShow

    Mumbai: International table tennis carnival with the WTT Star Contender Goa 2024, On BookMyShow to watch at close quarters as ticket sales have begun.

    The second edition of international table tennis tournament is scheduled at the Peddem Indoor Stadium in Mapusa, Goa from 23 to 28 January with top global stars including the World No. 5 Hugo Calderano, the last edition’s runner-up Cheng I-Ching (WR 18) and former World No. 1 and two-time Olympics bronze medallist Dimitrij Ovtcharov (WR 12) headlining the highly competitive field along with 14 other Top-20 paddlers.

    The tickets are available at:

    Bookmyshow

    The tournament will be co-hosted by Stupa Sports Analytics and Ultimate Table Tennis under the guidance of the Table Tennis Federation of India (TTFI).

    “We are excited to launch ticket sales for WTT Star Contender Goa 2024, the epitome of international tournaments. This presents a significant opportunity for Indian fans to rally behind their athletes, providing crucial motivation as they prepare for the upcoming Olympics. With the best athletes from across the globe competing, the tournament promises an exciting show and we look forward to welcoming fans from every corner of the country and world to join us in celebrating the magic of table tennis on the grandest stage,” commented Stupa Sports Analytics tournament director and co-founder & COO Deepak Malik.

    Ace paddlers Manika Batra, Achanta Sharath Kamal and Sathiyan Gnanasekaran are set to lead the home challenge as a record 41 Indians will be in action.

    Tickets are now on sale across five categories—Stand Topspin & Block, Stand Serve & Receive, Stand Push & Flick, VIP, and Premium Lounge. Prices for the qualifying rounds start at Rs 349, reaching up to Rs 1,499 per session. For the main draw matches, including the semi-finals and finals, ticket prices vary from Rs 599 to Rs 4,999 per session. VIP and Premium Lounge tickets have been designed to offer passionate fans an enhanced stadium experience, complete with a complimentary snack.

    Fans can also buy a full event pass, starting from Rs 4,399, which will allow them to enjoy the thrilling action on all six days.  

    The qualifying rounds will be played on 23 and 24 January whereas the semi-finals and finals are scheduled on 27 and 28 January respectively.

  • Karnataka Government and ABAI drives Bengaluru GAFX augmented intelligence for AVGC Power

    Karnataka Government and ABAI drives Bengaluru GAFX augmented intelligence for AVGC Power

    Mumbai: Flagship event in Animation, Visual Effects, Gaming & Comics (AVGC) sector by Karnataka’s Ministry of ITBT and ABAI.

    Bengaluru GAFX is all set to be held in the city from 29 – 31 January 2024 at the Lalit Ashok, Bengaluru.

    Bengaluru GAFX focused on augmented intelligence to unite the AVGC industry for knowledge exchange. The event brings together industry, academia, and government to discuss trends, challenges, and the future of Animation, Visual Effects, Games, and Comics. It aims to strengthen Karnataka’s leadership in fostering holistic growth and development of AVGC in India.

    Govt. of Karnataka Minister for Electronics, Information Technology & Biotechnology and Rural Development & Panchayat Raj Priyank Kharge expressed “As pioneers in the formulation of India’s 1st AVGC policy and initiative, Karnataka continues its leadership in this rapidly growing sector and has been the home to the world leaders in the AVGC space having left an indelible trail of success and awards on the world stage. It is our vision that Karnataka becomes the skilling epicentre for the global AVGC community as we provide a career pathway through the establishment of more incubators and accelerators in this sector. Bengaluru GAFX is a key convention for us to propagate our plans and schemes to promote our ever-expanding vision in this sector.”

    The Technicolor India ABAI president & country dead Biren Ghose said: “The sessions at Bengaluru GAFX 2024 shall celebrate the enormous successes of the past year and identify new vistas of growth and opportunity for the holistic growth & development of AVGC in India. Packed with multiple conference tracks, masterclasses, student competitions, an e-Sports competition arena, B2B networking sessions, an exhibition track and much more, Bengaluru GAFX is a must-attend event for anyone involved with imagery, animation and simulation and with the new tech in the audio-visual space has applications in several new areas. Above all, ABAI members have helped build an ecosystem taking India’s prowess in storytelling and entertainment to become a recognized “soft power” from India to the world”.

    In the decade-plus of Bengaluru GAFX, several global giants including Walt Disney Animation, Nickelodeon, Paramount, DreamWorks Animation, Netflix, Rockstar Games, Electronic Arts, Ubisoft and many others have chosen Bangalore as their production and programming hub for their creative technology activities. The city has become home to the best talent in the country and has made significant contributions to bring an increasing global work share in the creation of games, movies, and episodic content for these media & entertainment majors among many others.

    The event’s past editions have left an indelible impact on the industry, drawing over 4,500 attendees and 120 companies, and featuring a spectrum of activities from live conferences to student competitions. With the participation of 40 colleges, the event featured 18 live conferences, 45-panel speakers, 10 virtual sessions, and 30 virtual speakers across the world, with renowned speakers from Epic Games, MPC, Gamitronics, Hombale Groups, The Mill, Technicolor Games, Rockstar Games, Electronic Arts, Netsport Media and many more.

    As Bengaluru GAFX gears up for its latest edition, it aligns strategically with the launch of the Karnataka Animation, Visual Effects, Gaming, Comics, and Extended Reality (AVGC-XR) Policy 3.0 (2023-28). Karnataka, renowned as India’s IT hub, is a dominant force in the AVGC-XR sector, commanding a robust 20% share of the Indian Media & Entertainment industry. The state boasts over 300 specialized AVGC studios and a workforce exceeding 15,000, providing a solid foundation for industry growth. Education is pivotal, with Karnataka housing 5 animation institutes, 3 visual effects institutes, and 12 gaming-focused institutes. Initiatives like Digital Art Centers in 27 colleges and an AVGC Finishing School further bolster the state’s commitment to nurturing talent.

    This visionary policy endeavours to position Karnataka as a global innovation leader in AVGC-XR technologies, create a robust talent pool, generate 30,000 jobs, and foster sustainability within the AVGC industry. The policy’s strategic pillars, spanning skill development to global market access, resonate with the core discussions expected at Bengaluru GAFX, making the event pivotal for shaping the future of AVGC in Karnataka and beyond.

    This edition of Bengaluru GAFX will witness a stellar lineup of speakers comprising industry veterans and thought leaders- including the winners of multiple Oscars, British Arrows, VES Awards, Cannes Golds and prestigious Indian awards. 

  • Khul Ke to reshape content era with D2M technology

    Khul Ke to reshape content era with D2M technology

    Mumbai: Aligning with the vision of an Aatmanirbhar Bharat and Make in India, Khul Ke, a leading platform for purposeful content, has integrated with D2M technology. The company’s decision to join the D2M league stems from the excitement of establishing a direct relationship between the platform and its users, bypassing the traditional reliance on the internet. The integration presents the opportunity to bridge the gap between urban and rural areas, enabling users in remote locations to access purposeful content.

    With millions of D2M-enabled devices expected over the next one to two years, Khul Ke’s purposeful content across education, health, science and technology, sports, business, governance, and entertainment stands to benefit immensely from this expanded reach. Users will be able to access Khul Ke’s live talks, roundtable discussions, upskilling courses, and other rich content regardless of connectivity barriers.

    D2M, a new-age technology amalgamating broadband and broadcast, utilizes mobile phones to capture territorial digital TV signals. The result is a seamless streaming experience for multimedia content, including live TV matches, directly to phones without the need for an internet connection.

    D2M Broadcast Project Advisor Nandita Bakshi participated in a roundtable hosted by Khul Ke on the D2M Bharat Tech Moment. During the conversation, she emphasized and brought attention that “D2M is a first-of-its-kind, pathbreaking technology wholly conceived and developed in India – an indigenous chipset that can now connect mobiles directly via terrestrial broadcasting signals without the need for internet connectivity. This unprecedented innovation promises to be an empowering force that touches citizens across regions and socioeconomic strata, taking multimedia content and upskilling opportunities to remote areas and young aspirational populations alike. By informing, educating, and energizing the grassroots, I believe D2M will be instrumental in building an employed, skilled workforce that powers India’s continued rise.”

    Khul Ke founder & CEO Piyush Kulshreshtha said, “Our commitment to advancing technological innovation for nationwide access to purposeful content takes a significant leap forward with our integration into India’s groundbreaking D2M platform. This integration represents a pivotal chapter in our mission, enabling us to utilize targeted broadcasting and deliver engaging multimedia content in real time to millions across diverse urban and rural landscapes. Aligning seamlessly with the vocal for local ethos, this alliance showcases the power of homegrown technology to drive progress. We are very excited about this Bharat Tech Moment and are honored to leverage D2M’s potential in bridging the digital divide, reaching deep into grassroots communities to stimulate learning, discussions, and upskilling at a scale that uplifts. We anticipate this new broadcasting capability to usher in an era of active participation and personalized user experiences, setting a precedent for unprecedented connectivity and engagement.”

    Kulshreshtha attended the “Driving India’s Techade-D2M for Bharat – 5G Broadcast Summit,” a pivotal event organized by IIT Kanpur and Saankhya Labs on January 16, 2024, at the India Habitat Centre, New Delhi. The summit served as a platform to discuss concrete strategies and actions to propel Direct-to-Mobile (D2M) broadcasting into the spotlight as a transformative force in the mobile broadcasting arena.

    D2M technology has extensive applications, offering direct and reliable emergency alerts independently of internet or cellular networks. It excels in disaster management by delivering targeted authentic audio content. Its terrestrial fallback feature serves as a crucial contingency for broadcasting strategic public content in the event of satellite failures. Additionally, D2M optimizes resource use by converging radio services onto a shared broadcast infrastructure, conserving spectrum, land, manpower, and public resources. This highlights D2M’s vital role in meeting communication needs and maximizing resource efficiency.

  • Xapads collaborates with Disney+ Hotstar

    Xapads collaborates with Disney+ Hotstar

    Mumbai: The dynamic changes in how people consume content have created exciting prospects for streaming platforms to connect with audiences in innovative ways. In India, Disney+ Hotstar, a leader in the streaming space, is seizing this opportunity by collaborating with Xapads to enhance its capabilities in Connected TV (CTV) advertising. The association between Xapads and Disney+ Hotstar is set to unlock new possibilities for advertisers in the MENA region.  

    As CTV continues to gain momentum, this collaboration underscores Disney+ Hotstar’s commitment to staying at the forefront of the evolving media landscape. Known for its extensive content library spanning movies, TV shows, live sports, and capturing the hearts of millions of dedicated viewers, together Xapads and Disney+ Hotstar will offer a distinct opportunity for advertisers to connect with the streaming platform’s diverse audience and revolutionize the way brands connect with their target audience.

    Expressing great excitement about the opportunities ahead, Xapads, COO Ramneek Chadha believes that, ‘ The powerful position Disney+ Hotstar holds in the streaming realm, combined with the proficiency in digital advertising, will bring outstanding outcomes for advertisers and create a more engaging and tailored viewing experience for the audience. Advertisers will gain direct entry to premium CTV and connected device audiences within the top 10 metropolitan areas.’

    Talking about the collaboration, Disney+ Hotstar head of ads Dhruv Dhawan said, “At Disney+ Hotstar, we are always looking for newer ways to enable our advertisers to make the most of our ads solutions. Our collaboration with Xapads will enable us to make strides in the Mena region, enabling us to grow our advertiser base.”

    Xapads country head, MENA Gagan Uppal said, “This will bridge the gap between brands and the audience, making content and advertising more engaging and accessible than ever before.  Advertisers will gain exclusive access to premium inventory, while the audience can enjoy interesting content and live streaming of matches.  Looking forward to witnessing the incredible stories and experiences that will unfold as a result of this development”.

    Together with Xapads, Disney+ Hotstar is poised to lead the charge in CTV advertising innovation, offering a new era of opportunities for brands and viewers in the MENA region.

  • Amazon miniTV is all set to bring a quirky romantic comedy in Gul Khan’s latest: Badi Heroine Banti Hai

    Amazon miniTV is all set to bring a quirky romantic comedy in Gul Khan’s latest: Badi Heroine Banti Hai

    Mumbai: Amazon miniTV – Amazon’s free video streaming service has been making waves with its path-breaking content library. Packed with romance, drama and glamour the streaming service unveiled a power packed trailer for their upcoming romantic comedy series, Badi Heroine Banti Hai today. The narrative of this romantic drama is all set to blow the audience’s mind with a glitzy backdrop of the high-profile fashion world and a mysterious twist in a classic storyline of how opposites attract. Created by Gul Khan, the series features Prerna Lisa, Rajeev Siddhartha, Nehal Chudasama, and Utkarsh Kohli in pivotal roles.

    The trailer takes the viewers through the life of Kajal who is drawn into the glamorous world of fashion, with her life taking an opposite turn as she gets fired on the first day of her job. Here Kajal clashes with the charismatic CEO of the fashion house, Advait Singhania. The riveting trailer gives a glimpse of their crazy love story, which has all the colours of nok-jhok, passion, drama and suspense. With an engaging plotline, it is set to be a battle between these two opposite personalities, a series of comedy of errors and audiences will be taken on an emotional rollercoaster to witness if they find love or not?

    Amazon miniTV, head of content Amogh Dusad said, “With Badi Heroine Banti Hai we bring yet another saga set in the world of fashion business! With its captivating narrative, strong on-screen characters, and powerful storyline, the show will strike a chord with young audiences.”

    Talking about the series, director, Gul Khan, shared, “Our collaboration with Amazon miniTV for Badi Heroine Banti Hai is another step towards creating an entertaining drama with a gripping narrative. With the increase in popularity of rom-coms among viewers and their high demand for captivating love stories, the series will be a delightful watch with an unforeseen twist. Bringing two opposite personalities together under the glamour of the fashion world, the narrative will unfurl their fates as they get tangled in love, fame, and blame.”

    Adding to this, Rajeev Siddhartha who played an integral role in this series shared his thoughts. He said, “I feel elated to be a part of such an amazing and well-written show. Being part of the show has been an overwhelming experience for all of us owing to all the hard work everyone has put in. Badi Heroine Banti Hai is like a full package with a blend of romance, drama, laughter, thrill, and suspense. I will be seen playing the character of Advait, the owner of a leading fashion house who is known to be tough but also has a soft side. Keeping the thrill and romance alive, I really hope that the audience love this show that we have made with so much love.”

    Directed by Gul Khan along with Lalit Mohan, season 1 of Badi Heroine Banti Hai will be available for streaming exclusively for free on Amazon miniTV from January 19. You can watch it on the Amazon shopping app, Fire TV, or download the Amazon miniTV app on Playstore.