Category: iWorld

  • How do brands adapt to new social media algorithms for effective advertising in 2024

    How do brands adapt to new social media algorithms for effective advertising in 2024

    Mumbai: As we step into 2024, brands will often find themselves in a constant quest to adapt and stay ahead in the game. Today, we shall explore the key strategies that brands can employ to navigate and leverage the latest social media algorithms for more impactful advertising.

    Understanding the Social Media Algorithms of 2024

    Social media platforms continuously refine their algorithms to enhance user experience and engagement. In 2024, these algorithms have become more sophisticated, taking into account a lot of factors such as user behavior, content relevance, and real-time trends. Brands need to comprehend these algorithms to tailor their advertising strategies accordingly.

    Data-Driven Insights

    The cornerstone of effective advertising in marketing is data. Brands must harness the power of analytics to understand their target audience’s preferences, behaviors, and demographics. By utilizing data-driven insights, brands can create content that resonates with their audience, leading to higher engagement rates on social media platforms.

    In 2024, algorithms prioritize content that aligns with user preferences. Brands can leverage analytics tools to gain valuable insights into consumer behavior which will allow them to create content that stands a better chance of being highlighted by the algorithms.

    Authenticity and Transparency

    In the era of information- authenticity and transparency have become paramount for brands. Social media algorithms are designed to detect genuine, transparent content that builds trust among users. Brands should focus on building a genuine online presence by sharing authentic stories, customer testimonials, and behind-the-scenes glimpses.

    Being transparent about product features, pricing, and company values not only aligns with the preferences of modern consumers but also resonates well with social media algorithms. Platforms are inclined to prioritize content that promotes transparency, thereby boosting the visibility of brands that adopt such practices.

    Quality Over Quantity

    Those days are gone when flooding social media with a high volume of content guaranteed visibility. Now, algorithms prioritize quality over quantity. Brands need to invest time and resources in creating compelling and relevant content that adds value to the user experience.

    Whether it’s eye-catching visuals, informative videos, or engaging captions, brands must focus on creating content that captivates and retains the attention of their audience. Social media algorithms are designed to recognize and promote content that elicits positive user interactions, such as comments, likes, and shares.

    Timely and Trend-Relevant Content

    Algorithms favor content that aligns with the latest trends and real-time events. Brands should keep a close eye on industry trends, pop culture, and relevant hashtags to tailor their content accordingly.

    By integrating trending topics into their content strategy, brands increase the likelihood of their content being discovered and shared. Social media algorithms are programmed to identify and promote content that is timely and resonates with the ongoing conversations within the digital space.

    Community Engagement and Interaction

    Building a sense of community is more crucial than ever in 2024. Social media algorithms prioritize content that encourages community engagement and interaction. Brands should build a network of two-way communication with their audience through comments, polls, and Q&A sessions.

    By actively responding to comments, addressing customer inquiries, and encouraging user-generated content, brands can enhance their online community. Social media algorithms recognize and elevate content that sparks meaningful interactions, ultimately contributing to increased visibility and brand loyalty.

    Adapting to Platform-Specific Algorithms

    Different social media platforms have distinct algorithms, and brands must tailor their strategies to each platform’s unique characteristics. Whether it’s Instagram, Facebook, Twitter, or emerging platforms, understanding the nuances of each algorithm is essential for effective advertising.

    For instance, Instagram’s algorithm prioritizes visually appealing content and hashtags, while Twitter’s algorithm emphasizes real-time updates and trending topics. By adapting their content to suit the specific algorithms of each platform, brands can optimize their reach and engagement.

    Conclusion

    As 2024 has already begun, brands must evolve their advertising strategies to align with the latest social media algorithms. By embracing data-driven insights, prioritizing authenticity, focusing on quality content, staying timely and trend-relevant, fostering community engagement, and adapting to platform-specific algorithms, brands can navigate the dynamic digital landscape with success. As the algorithms continue to evolve, staying agile and proactive will be key for brands aiming to make a lasting impact in the ever-evolving world of social media advertising.

    The article is attributed to Digidarts founder & CEO Siddhartha Vanvani.

  • Weekend Unwind with: Digital creator Niharika Jain

    Weekend Unwind with: Digital creator Niharika Jain

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind-a series of informal chats that delve into the minds of digital creators through a fun lens, aiming to understand the person behind the creative journey a little better.

    In this week’s session, we have digital content creator Niharika Jain.

    Your mantra for life

    Following Lord Mahavira’s wisdom, I live by the mantra “Live and Let Live.” I respect others’ autonomy and only offer assistance when requested.

    A book you are currently reading or plan to read

    Right now, I’m reading “Autobiography of a Yogi” by Paramahansa Yogananda. I usually don’t read much, but I like having books that teach me something valuable.

    Your fitness mantra

    I don’t do formal workouts or follow strict diets, but my fitness mantra is simple: “Movement is medicine.” Whether it’s a quick 15-minute walk or a spontaneous dance session in my room, that’s all I need to stay active each day.

    Your comfort food

    Maa ke hath ke rajma chawal.

    A quote or philosophy that keeps you going when the chips are down

    “Resilience is not about how you endure. It’s about how you recharge.”

    the importance of taking care of yourself and bouncing back, rather than just enduring hardships.

    Your guilty pleasure

    I love being home alone with chips, ice cream, a comfy bed, and Netflix – my ideal way to enjoy some guilt-free relaxation all day and night.

    The last time you tried something new

    I tried the new spicy ramen flavor from Maggi yesterday. Honestly, it was too spicy for me, and I couldn’t finish it.

    A life lesson you learned the hard way

    I learned a tough lesson recently: always listen to your body. Being always on the go and pushing my limits caught up with me during an international trip. I got really sick, missed my flight, and had to spend quite a bit for recovery. Now, I know the importance of taking care of my health and not ignoring what my body is telling me.

    What gets you excited about life?

    Exploring new places and cultures really excites me. There’s something about traveling and experiencing the diversity of the world that makes life incredibly enriching and fascinating. It’s not just about seeing new sights, but also about the growth and learning that come with stepping out of my comfort zone.

    What’s on top of your bucket list?

    At the very top of my bucket list for 2024 is a solo trip to Europe. It’s a definite must-do for me.

    If you could give one piece of advice to your younger self, what would it be?

    Relax, younger me! You’ll be just fine. Take each day as it comes and don’t stress about the future too much.

    One thing you would most like to change about the world

    I wish for a world where empathy and understanding thrive, fostering greater harmony among people. It’s something we seem to be missing these days.

    An activity that keeps you motivated and charged during tough times

    Talking to my mom. I think all my problems get a solution as soon as I discuss them with her.

    What lifts your spirits when life gets you down?

    Travel, even if it’s just a small two days trip to my spiritual land, Rishikesh. It just gives me a boost and heals me naturally.

    Your go-to stress buster

    I dance off my stress

  • Prerna Lisa spills the beans on her Valentine’s Day experiences

    Prerna Lisa spills the beans on her Valentine’s Day experiences

    Mumbai: – Amazon miniTV, Amazon’s free video streaming service released a rom-com series, Badi Heroine Banti Hai. With a remarkable rating of 8.2 stars on IMDB, the series deftly depicts the essence of romance, drama, thrill, and mystery. It chronicles the journey of Kajal, a small-town girl who relocates to Mumbai to intern at Veer Singhania Designs, a prestigious fashion label run by Advait Singhania, in pursuit of her dreams. Kajal’s life takes an unexpected turn when Advait’s father, Veer Singhania, names her the heir to his company. This marks the beginning of a love-hate relationship between Kajal and Advait, two personalities so opposite that they are inevitably drawn to each other.

    Talking about her rom-com series, Prerna Lisa, who essays the character of Kajal, spilled the beans on her Valentine’s Day experiences from her teenage days. She revealed, “Actually, I am not a person who celebrates Valentine’s Day. But it used to be fun back in school days. I used to get to know about all the patch-ups and breakups in that one week. I was not in a relationship then, but my friends and I used to really enjoy watching other people celebrate Valentine’s Day.”

    Adding to this, Rajeev Siddhartha, who plays the heartthrob CEO Advait Singhania in the rom-com series spoke about his favourite rom-com series, he said, “I have seen countless rom-coms in my life. But the approach of Badi Heroine Banti Hai is a fresh take on the genre.  As an actor, when I first read the script, I was taken by surprise over and over again. It’s one of those series where the audience won’t be able to predict what will happen next. Badi Heroine Banti Hai is definitely my favorite”.

    Created by Gul Khan, Badi Heroine Banti Hai features Prerna Lisa, Rajeev Siddhartha, Nehal Chudasama, and Utkarsh Kohli in key roles. The series is now streaming exclusively on Amazon miniTV for free, available on Amazon’s shopping app, on Fire TV, and on Play Store.

  • JioCinema to live-stream the 10th season of Celebrity Cricket League, starting 23rd February!

    JioCinema to live-stream the 10th season of Celebrity Cricket League, starting 23rd February!

    Mumbai: JioCinema, India’s leading streaming destination has announced its partnership with Celebrity Cricket League (CCL). In line with this partnership, the platform will exclusively live-stream Celebrity Cricket League Season 10. Regarded as the ultimate sportainment spectacle, CCL is the convergence of sports and entertainment and is the only IP of its kind in India.  Spread over four weekends, and with 20 entertaining matches that appeal to a wide audience cohort beyond cricket fans, the adrenaline-pumping tournament will be live-streamed, starting 23 February 2024, exclusively on JioCinema.

    Launched in 2011, Celebrity Cricket League has evolved to become India’s most-watched sport and entertainment event. With an impressive cumulative TV and digital reach, the previous season of Celebrity Cricket League reached out to over 250 million viewers across the country. Comprising 8 teams representing India’s major film industries including Hindi, Punjabi, Bhojpuri, Bengali, Tamil, Telugu, Kannada, and Malayalam, CCL Season 10 will bring together over 200 most followed and loved film celebrities, under a single platform, making way for unmatched entertainment.

    Among the luminaries associated with CCL are Salman Khan, the brand ambassador of Mumbai Heroes, Riteish Deshmukh, Captain of Mumbai Heroes, Sohail Khan, Owner of Mumbai Heroes, Venkatesh, Brand Ambassador of Telugu Warriors, Akhil Akkineni, Captain of Telugu Warriors, Arya, Captain of Chennai Rhinos, Sudeep, Captain of Karnataka Bulldozers, Mohanlal, Co-owner of Kerala Strikers, Indrajith, Captain of Kerala Strikers, Manoj Tiwari, Captain of Bhojpuri Dabbangs, Sonu Sood, Captain of Punjab De Sher, and Boney Kapoor, Owner of Bengal Tigers along with its team’s Captain Jissu Sengupta.

    Speaking about the association, JioCinema business head Ferzad Palia said, “JioCinema is loved by users across the spectrum and is home to the best of sports and entertainment content. The unparallel viewership we enjoy is a testimony to that. Celebrity Cricket League brings the best of both these worlds, and we are happy to partner with them to entertain India.”

    Sharing his enthusiasm, Celebrity Cricket League (CCL) founder Vishnu Induri said, “Celebrity Cricket League has become a cultural phenomenon, and we’re delighted to partner with JioCinema to elevate the reach of our 10th season. The combination of sports and entertainment on this scale is unparalleled, and we look forward to engaging fans across the nation.”

     

  • Bhangra reigns supreme in Punjab with Red FM’s Bhangra Premier League

    Bhangra reigns supreme in Punjab with Red FM’s Bhangra Premier League

    Mumbai: India’s leading private radio and entertainment network, Red FM proudly announces the launch of the Bhangra Premier League, a grand celebration of the spirit of Punjab through the powerful beats of Bhangra. The competition will unfold through four city auditions, and culminate in a thrilling finale featuring two pools and two categories on the 3 March 2024 at Elante Mall, Chandigarh.

    Bhangra Premier League (BPL) is a celebration of what it means to be Punjabi. This competition is set to be the ultimate battleground for Bhangra supremacy across Punjab. The auditions will take place in 4 cities including Amritsar, Jalandhar, Mohali, and Chandigarh, but participation is allowed from across India. There will also be two digital wild card entries selected for the finale. Distinguished judges for the finale include Pammi Bai, Sonu Pradhan and Hardy Singh.

    Registration link – www.bhangrapremierleague.in

    Speaking on the announcement, RED FM and Magic FM director & COO Nisha Narayanan said “Without a doubt, Bhangra is the heartbeat of Punjab and Punjabi culture. Truth be told, we cannot be cultural evangelists without highlighting a dance form that binds not just the people of Punjab but the entire India in its energetic and vivacious tones. Bhangra Premier League is a Red FM endeavour to promote the cultural pulse of Punjab by giving the admirers of this dance form and artists a larger-than-life platform. We are eagerly looking forward to witnessing all the nakhra’s and liveliness that one talks about, when they talk about a Bhangra performance; we hope our audience is excited too.”

    The grand finale will include a total of ten finalists chosen by our judges from across the cities, resulting in two ultimate winners per category and 2 runners up.

  • Budget Buzz: E-commerce stakeholders share their reactions

    Budget Buzz: E-commerce stakeholders share their reactions

    Mumbai: The unveiling of the Union Budget 2024 offers a sneak peek into India’s financial trajectory. Acting as an interim measure leading up to the general elections, this budget provides significant insights into the government’s priorities and expenditure strategies, offering a snapshot of the nation’s fiscal future.

    Here are reactions from stakeholders in the e-commerce and e-retail sectors that reflect a spectrum of perspectives on the recent interim budget presented by minister of finance of India Nirmala Sitharaman. Overall, there is a sense of optimism and anticipation regarding the implications of the budget on business environments, innovation, and growth prospects.

    Recode Studios co-founder Dheeraj Bansal

    We find great optimism in the recent interim budget presented by Nirmala Sitharaman. The budget not only underscores India’s ambitious growth vision but also strongly emphasises inclusive growth and sustainable development, acknowledging our country’s position as a global economy. The Finance Minister’s statement regarding the significant improvement in the Indian economy over the past ten years strikes a deep connection with the spirit of entrepreneurship that propels the retail, MSME, and startup industries. The decision to maintain existing tax rates for both direct and indirect taxes in the retail sector is a welcome move, providing stability and predictability to businesses.  This not only creates a favourable atmosphere for new businesses but also stimulates the expansion of essential elements of our economy.  With revised estimates at 5.8 per cent of GDP, this budget sets the stage for a collaborative and thriving ecosystem. As we navigate these dynamic times, I believe that this budget will fuel the entrepreneurial spirit, driving our industries towards unprecedented growth and success. While the interim budget provided a broad overview, we eagerly anticipate the detailed budget’s insights into specific measures for the retail sectors.

    The Love co, founder & director Hemang Jain

    The recent budget announcement has ignited a wave of excitement and optimism within the startup community. Enhanced tax benefits, increased funding, and a deep focus on research and development are fueling entrepreneurial spirits. These measures are seen by startups as pivotal drivers for innovation and expansion, providing the essential financial backing and nurturing environment they need to flourish. The commitment to skill enhancement aligns perfectly with the demands of the startup landscape, heralding a future with a more capable and proficient workforce. As this budget unfolds, businesses are gearing up to seize these new prospects, paving the way for a vibrant and robust entrepreneurial ecosystem.

    MARS Cosmetics director  Rishabh Sethia

    The budget serves as a strategic Guideline for both the retail and startup industries, presenting a dual narrative of obstacles and opportunities. Retailers welcome the GST amendments as a possibility for higher consumer spending, while they navigate customs tariff modifications that may affect their global supply chains. Simultaneously, entrepreneurs are encouraged by longer tax breaks and expanded funding allocations, which align with a larger aim of supporting innovation and growth. The e-commerce business is at a crossroads, with new laws prompting online platforms to rethink their tactics, while traditional shops welcome the possibility of a more fair playing field. As these industries navigate the fiscal landscape, flexibility and strategic agility emerge as critical to thriving in a changing economic paradigm.

    French Essence founder & CMO Nidhi Gupta

    As a woman entrepreneur, the current budget reflects a genuine recognition of the critical role women play in both the startup and retail industries. Extended tax breaks and higher financial allocations not only encourage innovation but also pave the path for more diverse and inclusive business operations. The emphasis on skill development is especially empowering since it provides a platform for women to improve their capabilities and make important contributions to these dynamic industries. The budget’s regulatory focus on e-commerce is an important step toward building a more equitable and competitive environment for women-led enterprises in both traditional and online retail.

    This budget acts as a beacon, ushering in a transformative era for women entrepreneurs by creating an environment in which their abilities and efforts are recognised and promoted.”

    Winston India co-founder  Himanshu Adlakha

    Since this was an interim budget, there was not much regarding the e-retail sector, we anticipate much more in the upcoming budget in July. This budget reinforces India’s commitment to inclusive growth and sustainable development, establishing our country as a major player in the world economy. The prospect of monetary support for the Open Network for Digital Commerce (ONDC) program is particularly encouraging. This groundbreaking initiative can potentially revolutionise the landscape for micro, small, and medium-sized businesses (MSMEs) in the e-retail sector. The focus on standardizing data and processes through ONDC is a significant stride towards empowering e-retail entrepreneurs. This will not only enhance productivity but also foster a vibrant ecosystem for MSMEs to thrive on various e-retail platforms. In an era of technological advancement, a budget that supports online businesses reduces regulatory processes and provides financial incentives is instrumental in driving our ambitions and contributing to the expansion of the e-commerce industry. This budget lays the groundwork for a positive transformation in the Indian economy with revised estimates at 5.8 per cent of GDP.

  • “She is a fun-loving and exciting person” – Prerna Lisa

    “She is a fun-loving and exciting person” – Prerna Lisa

    Mumbai : Amazon miniTV – Amazon’s free video streaming service, recently released its rom-com series, Badi Heroine Banti Hai chronicles the riveting story of Kajal, a young, ambitious girl from Ludhiana who comes to Bombay as an intern at the renowned fashion couture firm Veer Singhania Designs. Having been fired by her boss Advait Singhania on the first day of her job, Kajal’s life takes an unexpected and a rather surprising turn as she gets announced as the company’s heir based on the will of Advait’s recently deceased father, Veer Singhania. Amidst the thrill of a suspenseful murder and the shine of the high-end glamorous world, passion blooms in her life with the entrance of Advait. Along with featuring Rajeev Siddhartha, Nehal Chudasama, and Utkarsh Kohli in pivotal roles, the series also stars Prerna Lisa who essays the character of Kajal.

    Exploring the nuances of her character, Prerna Lisa gave insight by unfolding its different layers. She shared, “Kajal Bakshi is a small-town girl who travels to Mumbai to pursue her dreams. She is a courageous and hardworking girl who manages everything on her own. She is not afraid of anyone, no matter how high the authority. Being a truthful person, she believes in honesty. With all of these fantastic attributes, she is also quite funny, quirky, and at times clumsy. Overall, she is a fun-loving and exciting character.”

    Adding to this, she further gave a sneak peek into the fun BTS moments from the sets. “I recall one instance in which I was meant to perform an emotional scene, but the DOP sir was joking around and making me laugh. I had to literally request him to cut down on the jokes as it was distracting me during an important scene.  It was a very funny moment altogether,” she shared.

    Created by Gul Khan, Badi Heroine Banti Hai is streaming exclusively on Amazon miniTV for free, available on Amazon’s shopping app, Fire TV, and Play Store.

  • SPI International brings Dizi channel, FilmBox + content to NXTDIGITAL India

    SPI International brings Dizi channel, FilmBox + content to NXTDIGITAL India

    Mumbai : SPI International, a CANAL+ company with extensive experience in channel management and curation announced its partnership with NXTDIGITAL India to launch Dizi channel and the FilmBox+ streaming service.

    Subscribers now have the unique opportunity to enjoy Turkish drama series with Dizi, in Hindi. Accessible as a linear channel through the VAS Bouquet package and available on-demand via the FilmBox+ platform, viewers can dive into the captivating content anytime, anywhere. Viewers can also watch renowned world cinema classics on-demand via FilmBox Arthouse on the FilmBox+ streaming service.

    SPI International, head of distribution Murat Muratoglu, stated, ” We are pleased to collaborate with NXTDIGITAL India to bring their viewers Dizi channel and FilmBox Arthouse content. This alliance marks a substantial stride in providing exceptional entertainment to Indian viewers. We’re set to transform the digital TV experience with a range of content to suit different tastes.”

    Subscribers will have access to a wide selection of Dizi channel series and FilmBox arthouse content on-demand via the FilmBox+ platform, which allows viewers to watch their favourite shows and films at their convenience.

    India Spark CEO Khalid Khan, in forging the partnership between SPI International and NXTDIGITAL India, expressed enthusiasm about the collaboration and said, “We observed the growing preference of Indian viewers for Turkish content over the past few years. Recognising a significant opportunity here, we collaborated with SPI International to dub their content in Hindi. As a viewer, I believe this marks a ground-breaking moment for all of us – it could potentially be the first Turkish channel entirely dubbed in Hindi. Furthermore, FilmBox Arthouse will be a cinephile’s dream. It will offer a collection of timeless classics from legendary directors like Hitchcock, Kurosawa, Fellini, and more.

    Undoubtedly, it’s a treasure trove of on-demand entertainment options for our audience. It has been a long time coming, but here it is!” he further added.

    NXTDIGITAL chief operating officer N.K. Rouse, said, “It is a great time to get new internationally acclaimed content for the Indian masses when the world is coming closer. This partnership is a great way for us to give more value to our customers and bring them renowned content at their fingertips. The Dizi channel and the FilmBox+ partnership is a step ahead for NXTDIGITAL to provide quality entertainment to our customers on demand and open content avenues of the world for them.”

     

  • Medimix saves the day again with moment marketing magic !

    Medimix saves the day again with moment marketing magic !

    Mumbai : In a heartwarming collaboration between Medimix and the power of moment marketing, a viral video posted by Instagram creator Mangal, with 1,500 followers, captured the essence of innocence and laughter, garnering attention from thousands worldwide.

    Mangal’s reel, shared in early January featured a charming prank he played on his niece. He offered her what seemed like a tasty chocolate bar, only to reveal it was actually a Medimix soap. Her adorable reaction, a mix of surprise and realisation, became an internet sensation.

    The video received 195,274 likes, 2,181 comments, and 287,000 shares, catching Medimix’s attention.This sparked a heartwarming series of events that spread joy and smiles.

    Watch the video here: 
     

    Medimix and Schbang seized the moment by engaging with Mangal’s reel, playfully offering to send chocolates to his niece. This gesture showcased their humor and commitment to spreading joy. They then reached out to Mangal directly to collaborate on a reaction video, which he eagerly accepted.

    Medimix

    True to their word, Medimix swiftly dispatched a hamper filled with delectable chocolates and thoughtful goodies to Mangal’s niece. On receiving the hamper, Mangal took to social media (again) to share his gratitude with the team and his viewers!

    Medimix

    Watch the video here:

    In response, team Medimix expressed their happiness in contributing to such a heartwarming moment. Their comment, ” Aapke video ne lakhon ka din banaya, hope humare gift ne aapka din bana diya “, reflects their dedication to spreading happiness. 

    Schbang Sr manager group brand solutions Anshul Khandelwal, expressed, “These are the ‘moments’ we (literally) we live for. What’s better than ensuring that we can be enablers of spreading smiles through the magic of social media. Kudos to the teams for making this happen, right on time”.

    Medimix continues to embrace moments of joy, reminding us that sometimes, the most delightful surprises come from unexpected places.

    Schbang, established in 2015, is a creative, media, technology transformation company with offices across Mumbai,  Bangalore, Delhi-NCR, London, UK, Amsterdam and Stockholm. With a team of more than 1000 members, it delivers growth-driven end-to-end solutions across creative development, strategic advisory, film production, web, design, content, data science, and media planning & buying verticals. It is also a valued Google premier partner, Adobe, Hubspot, MoEngage, Shopify, ONDC, and Zoho premium partner.

    It has featured as a LinkedIn top 25 start-up in 2018 and 2021 and on the Financial Times’ 450 high growth companies in the Asia Pacific List. In the last few years. Schbang has created some exciting and award-winning digital work for brands like Jio, Britannia, Fevicol, Ashok Leyland, Garnier, Cipla,  Finolex Pipes, Crompton, Philips, Kaya Skin Clinic, London Dairy, Johnson & Johnson Baby, Mattel, ASUS, Kotak811 and many more brands.

  • Jugaad Ka Khel: Sanjay’s rise from small-town dreamer to start-up maverick

    Jugaad Ka Khel: Sanjay’s rise from small-town dreamer to start-up maverick

    Social Tags: Amazon miniTV, Hustlers- Jugaad Ka Khel,Rainshine Entertainment, Vishal Vashishtha, OTT

    Mumbai : Amazon miniTV – Amazon’s free video streaming service, recently premiered its entrepreneurial drama, Hustlers- Jugaad Ka Khel. The narrative explores Sanjay’s journey who hails from a small village near Kota and is constantly triggered by comparison and competition at home, the black sheep of a middle-class family mostly known as “Manoj ka chota bhai” gets through the (IIE) Bombay. Despite facing pressure from his family and relatives, he hustles to the top and succeeds in making his name in the start-up space.

    Talking about the series and its narrative, Vishal Vashishtha who essays the role of Sanjay Sharma, gave insight into the reference and inspiration he had for this character. “My best friend has been doing this for the past 5 years, and I have witnessed the number of careers he has switched. The end number of venues he has gone to, to find something that interests him. I had an excellent reference, in fact, in the middle of the shoot, I called him and said ‘It is your show’. And I believe there are many others like him, and they will be connecting to this world of start-ups and entrepreneurs. I think all of us down the line are looking forward to calling something as their own, that they have created,” he shared.

    Adding to this, he further delved into his professional journey, talking about his hustles and struggles as an actor. “It was a challenging task to figure out when and where the auditions are happening. Also, to keep yourself exposed just the right amount, not too much but not too little either, so you are open to a wide amount of work,” he expressed.

    Produced by Rainshine Entertainment and starring Vishal Vashishtha, Samir Kochhar, Maharshi Dave, Anjali Barot, and Anurag Arora in pivotal roles, Hustlers – Jugaad Ka Khel is streaming exclusively on Amazon miniTV for free, available on Amazon’s shopping app, Fire TV, and Play Store.