ITV

Category: iWorld

  • Radio City presents ‘Pyaar Ki Dumm Season 2’ for Valentine’s Day

    Radio City presents ‘Pyaar Ki Dumm Season 2’ for Valentine’s Day

    Mumbai: Radio City, India’s leading radio network, announced the return of its much-awaited Valentine’s Day campaign, “Pyaar Ki Dumm Season 2.” Following the tremendous success of last year’s event, Radio City recreated the vibe of love and joy once again this time on 12 February 2024, at ‘Ohh my Dog Café,’ located in Lokhandwala.

    Building upon the heartwarming experiences of the previous edition, “Pyaar Ki Dumm Season 2” proved to be an unforgettable celebration of love and companionship. This year’s event showcased a variety of thrilling activities, from engaging interactions with furry companions to the captivating charm of Radio City’s RJs their very own internal influencers and celebrities who effortlessly entertained the audience. Their charismatic presence truly delighted the listeners, making the experience all the more memorable.

    The event kickstarted ensuring that attendees had a paw + awesome = pawesome time! A total of 10 lucky winners received the opportunity to bring their beloved pets to the Ohh My Dog café and participate in the celebration. Gift hampers were distributed to the winners, adding to the excitement of the event. Furthermore, building on the charm of the most loved day, well-known celebrity couple, Sanjay Gagnani and Poonam Preet, came along with their pets, Flirty & Disney, adding to the excitement!

    Radio City CEO Ashit Kukian expressed excitement for “Pyaar Ki Dumm Season 2.” He said, “On Valentine’s week, when love is in the air, Radio City aimed to celebrate love in all forms, establishing connection. The season 2 of “Pyaar Ki Dumm” underlines our station’s dedication to offering memorable experiences. Radio City consistently endeavours to enrich the listeners experience, whether through special events or innovative programming. With this exclusive new season, we remain devoted to creating meaningful moments, continuing our tradition of excellence in entertainment and engagement.

    Popular celebrity POWER couple, Sanjay Gagnani and Poonam Preet, showed up at the event along with adorable pets. Sharing their excitement regarding this heartwarming initiative by Radio City, commented, “It’s essential to provide our furry companions with the care and love they deserve, rather than adopting dogs impulsively for momentary entertainment. This Valentine’s Day, we urge everyone to consider the lifelong commitment involved in having a pet. Furthermore, we want to commend Radio City for their initiative, ‘Pyaar Ki Dumm Season 2.’ It’s soul – stirring to see a platform that believes in building connections and spreading love within the community. We wholeheartedly encourage and wish Radio City to continue with more seasons of this event, as it not only entertains but also educates and inspires people to cherish their pets and celebrate the bonds of love in all its forms.”

    “Pyaar Ki Dumm Season 2” reflects Radio City’s commitment to developing connections and spreading love and the event’s key objective was to celebrate the spirit of Valentine’s Day in a meaningful and joyous manner. This event was a huge hit to commemorate the saying, “Love is a four-legged word,” reminding us that love knows no bounds, whether shared with a pet or cherished alone!

  • Warner Bros. Discovery joins hands with the New Delhi World Book Fair 2024 as the entertainment partner

    Warner Bros. Discovery joins hands with the New Delhi World Book Fair 2024 as the entertainment partner

    Mumbai: Prepare for an unforgettable experience at the New Delhi Book Fair 2024, where Warner Bros. Discovery (WBD) proudly takes centre stage in an exciting partnership. The Children’s Pavilion will come alive with daily sessions featuring captivating activities from POGO, Cartoon Network, Discovery Kids, Discovery Channel and Animal Planet, all brought together by Warner Bros. Discovery as the entertainment partner.

    Adding to the excitement, cherished toon stars like Chhota Bheem and Little Singham made memorable appearances on weekends, charming the kids visiting the fair. The collaboration will prominently engage visitors with a diverse range of entertainment and educational activities throughout. From engaging workshops to lively performances and interactive sessions with Indian superheroes like Little Singham and Chhota Bheem, WBD’s got it all covered.

    That’s not all! POGO, Cartoon Network and Discovery Channel are joining forces to host workshops and lively performances by Indian superheroes, including Little Singham and Bheem, alongside interactive sessions with Cartoon Network superheroes. Fans will also get to join the fun and embark on a Discovery Journey to Space with Gaganyaan.

    Join us throughout the New Delhi Book Fair 2024, from February 10th to 18th, at the Children’s Pavilion in Pragati Maidan, New Delhi, spanning halls 1 to 5. Admission fees apply, and tickets are available online via the ITPO website and at select DMRC Metro stations.

    Take advantage of these thrilling and educational experiences for young minds!

  • JioCinema amps up advertiser advantage for IPL 2024 with a slew of innovations

    JioCinema amps up advertiser advantage for IPL 2024 with a slew of innovations

    Mumbai: Viacom18 announced the launch of multiple innovations for advertisers around the upcoming IPL season, including unique offerings that are a first for the Indian broadcasting ecosystem. After digital ad revenues surpassed that of linear TV’s last IPL, reinforcing digital as advertisers’ preferred platform, JioCinema has now expanded the breadth of its offerings to aid advertisers irrespective of their marketing goals or the scale of the business. Each proposition being unveiled this year has been carefully curated to enhance the brand’s proposition and increase the potential of scale and targeting possibilities they can extract digitally.

    Every proposition from JioCinema this season has been developed to address a specific use case, such as creating better brand impact, sharper brand integration, friction-free lead generation, and driving better engagement through innovation. Here is a snapshot of JioCinema’s offerings for IPL 2024 with their exciting use cases for advertisers:

    Impact

    JioCinema has launched its newest high-impact feature, Brand Spotlight that latches on the IPL’s ability to aggregate India in an unrivalled way, especially on opening day. It elevates brand visibility by providing an industry-first opportunity during the first game for five select brands to unveil their IPL campaigns in the opening moments of the first match. This offering will facilitate a marketer’s moment without the conventional boundaries of a mass media campaign. Having a priority spot to launch their engaging IPL opening day blitz will help these five brands play on the audience’s minds that are on the lookout for the most fun ad campaigns of the season. Brands will be able to even tell the story behind their IPL campaigns through the JioCinema app.

    In addition to Brand Spotlight, JioCinema’s Masthead will also support video from this season, making it the go-to destination for brands to launch new products, announce sales, unveil new creatives, and more. Another impact property entering the scene this year is Scorecard Branding, which will allow advertisers to build salience among an audience set by displaying sticky behaviour by allowing, the advertiser to own a scorecard, stats, and match analytics.

    Innovation

    After piloting more than a dozen feeds last IPL, now JioCinema is offering advertisers a chance to own an entire feed. Custom Feeds can be tailored to a brand’s brief to offer them a way to drive the deepest visibility, storytelling, and consideration possible. JioCinema’s innovation for this season has also stretched itself to include Vertical Highlights, packaging match highlights in a shorter vertical orientation akin to trending social media short-form videos.

    Engagement

    India’s largest live fan engagement opportunity, Jeeto Dhan Dhana Dhan, saw over 50 million participants last season, with over a billion game plays. This season, JioCinema is opening up the high engagement avenue for brands to partner with them offering salience, special brand message integration, deeper engagements on rewards, and an opportunity to gamify their communication at scale.

    Ads for Business

    This season, an entire set from JioCinema’s advertiser proposition is designed to aid seamless lead generation for advertisers without intruding on the fan’s viewing experience. One such feature is Click to WhatsApp which takes the viewer to a brand’s WhatsApp business chat through a click, while the ad plays on the screen. By overhauling the process of redirecting consumers, JioCinema will help brands talk to their audience one-on-one on WhatsApp while they watch the IPL in PIP mode. On the other hand, Auto-fill Ads is devised to simplify consumer data collection by removing several friction layers in this process. These hard-working midrolls reflect already captured data, leaving the user with just one field to fill, no matter what product, service, or experience they are signing up for.

    Integration

    One leg of JioCinema’s proposition also focuses on better integration through which brands will now be able to create their own stories and campaigns to reach a wider audience by accessing Cricket’s biggest social media influencer pool, comprising 100+ cricketing legends/influencers and celebs for their social media activations.

    “The launch of our array of offerings around IPL 2024 showcases the degree to which customisations are possible in digital advertising along with bringing great value to the table,” said Viacom18 Sports Head of Revenue, Anup Govindan. “For the consumer, we continue removing barriers to accessibility, affordability, and language, while for the advertiser, we continue innovating, democratising the process, and setting new industry benchmarks. Brand Spotlight, in particular, will become an anchor offering in the years to come for its compelling proposition.”

    After clocking a record-breaking reach of 450 million during IPL 2023, JioCinema is targeting over 650 million throughout the 2024 season, thus making the launch of JioCinema’s plethora of ad innovations a high-stakes game for advertisers. With the advent of soaring CTV sales and Ultra HD 4K devices commanding a 35 per cent market share within the CTV category, JioCinema will offer advertisers to target the premium universe on IPL for the very first time with the innovative formats available this season.

    The JioPhone and JioBharat 4G enabled feature phones from Reliance have democratized internet access, connecting blue-collar workers, farmers, and artisans across urban & rural India. With IPL streaming on these devices, an incremental 35-40 Mn users are expected to be enthralled in their regional language of choice, making the tournament bigger.

  • Marriott Bonvoy becomes official loyalty partner for Ed Sheeran +-= ÷ x Tour

    Marriott Bonvoy becomes official loyalty partner for Ed Sheeran +-= ÷ x Tour

    Mumbai: Marriott Bonvoy, Marriott International’s award-winning travel program with more than 30 extraordinary brands and endless experiences, has announced it is the loyalty partner to the four -time Grammy award winner Ed Sheeran’s +-= ÷ x Tour – India 2024, brought to India by BookMyShow Live, the live entertainment experiential division of BookMyShow. The last and final stop of the global tour will be in Mumbai, India at the Mahalaxmi Racecourse on 16 March, 2024. This strategic partnership grants Marriott Bonvoy members access to exclusive ticket with guided site tours and an exciting sweepstakes – an opportunity for fans to win tickets to the iconic Ed Sheeran + – = ÷ x Tour – India 2024.

    Marriott Bonvoy members can gain access to this once-in-a-lifetime music experience from Marriott Bonvoy Moments, the platform where members can use points earned from travel and everyday activities to redeem exclusive experiences. Members can redeem their points for never-done-before guided site tours one day before the concert, they will also be awarded Marriott Bonvoy Lounge passes that grant exclusive access to the concert. In addition to this, Marriott Bonvoy will also grant GA passes to members which they can redeem through the Marriott Bonvoy Moments platform using their points. The moments have gone live on 7 February 2024.

    This strategic partnership also gives fans and music lovers the opportunity to participate in the sweepstakes with simple registration to the Marriott Bonvoy program, which is free and easy at marriottbonvoy.com. Ten lucky winners will be selected randomly from eligible entries received throughout the sweepstakes period. The sweepstakes go live from 15 February – 1 March, 2024.

    “As the official loyalty partner for Ed Sheeran’ + – = ÷ x Tour – India 2024 through our strategic partnership with BookMyShow Live, we are excited to tap into the positive power of music and entertainment, to deliver once-in-a-lifetime experiences for Marriott Bonvoy members.  This strategic partnership underscores Marriott Bonvoy’s commitment to constantly innovate the way we engage the next generation of travelers with some of the most iconic performers of this era, while showcasing the value proposition of our loyalty program and enrolling prospective new customers,” said Marriott International – VP Marketing – South Asia Khushnooma Kapadia.

    BookMyShow Live, the live entertainment division of BookMyShow will bring Ed Sheeran’s
    + – = ÷ x Tour to India as promoters for the tour along with AEG Presents.

  • Transparency in the digital age: Building trust through socially responsible branding

    Transparency in the digital age: Building trust through socially responsible branding

    Mumbai: In today’s digital age, the lines between reality and illusion have blurred, particularly on social media platforms where influencers reign supreme. With the prevalence of filters and carefully curated content, it’s become increasingly challenging to discern what is authentic from what is merely staged for likes and follows. This phenomenon raises questions about transparency and trust in the online sphere, particularly concerning the portrayal of lifestyles by influencers.

    The Illusion of Perfection: The Influence of Social Media

    Social media influencers have mastered the art of presenting an idealized version of their lives, enticing followers to live vicariously through them. From luxurious vacations to gourmet meals, every aspect of their existence seems picture-perfect. However, behind the glossy facade lies a different reality—one often characterized by staged moments and carefully crafted narratives.

    The Pitfalls of Living in the Filter Bubble

    The ubiquitous use of filters on social media perpetuates an unrealistic standard of beauty and lifestyle, creating a disconnect between perception and reality. Followers may find themselves succumbing to FOMO (Fear of Missing Out) as they compare their lives to the seemingly flawless ones depicted online. Yet, as the saying goes, “Not everything that glitters is gold.”

    The Truth Behind the Glamour: Exposing the Reality

    Contrary to popular belief, the glamorous lifestyles showcased by influencers often come with hidden drawbacks. Those who have had firsthand experiences, whether dining with food influencers or traveling with travel influencers, can attest to the disparity between perception and reality. Cold meals and staged adventures paint a stark contrast to the romanticized images presented on social media.

    The Rise of Authenticity: Building a Genuine Connection

    Amidst the sea of curated content, a new breed of influencers is emerging—one that values authenticity over artifice. By showcasing both the highs and lows of their lives, these individuals establish a genuine connection with their audience. Transparency becomes their guiding principle, as they strive to present themselves in an honest and relatable manner.

    The Importance of Consistency: Upholding Trust in the Digital Realm

    For influencers committed to authenticity, maintaining consistency is paramount. Any deviation from their established persona risks eroding the trust they’ve worked so hard to build. In an era where digital interactions shape perceptions, every post and comment carries the weight of responsibility.

    Navigating the Fine Line: Balancing Personal and Brand Identity

    In the pursuit of social media success, influencers must strike a delicate balance between personal authenticity and brand promotion. While sponsored content and partnerships are inevitable, maintaining integrity should remain non-negotiable. Followers can discern sincerity from opportunism, making transparency a prerequisite for sustained engagement.

    The Power of Influence: Leveraging Platforms for Positive Change

    In the age of influencer marketing, social media platforms wield significant influence over public opinion and behaviour. With great power comes great responsibility, as influencers have the potential to shape societal norms and values. By championing causes aligned with their beliefs, they can effect meaningful change and inspire others to do the same.

    Conclusion: Honesty in a Digital World

    As we navigate the complexities of the digital landscape, one thing remains clear: transparency is the cornerstone of trust. In a world saturated with carefully curated content, authenticity shines like a beacon, guiding us towards genuine connections and meaningful interactions. By embracing transparency and socially responsible branding, influencers can build trust, foster community, and shape a more honest digital culture for generations to come.

    The author of this article is by habit coach and best seller author for “The Book of Good Habits for Kids” and “Change Your Habits, Change Your Life” Ashdin Doctor.

  • Chana Jor app partners with Cloud TV

    Chana Jor app partners with Cloud TV

    Mumbai: Chana Jor App, a go-to destination for snackable entertainment content has partnered with Cloud TV OS, a leading provider of advanced Smart TV Operating Systems (OS), to enhance its presence in the connected TV space.

    Chana Jor app offers users a delightful gateway to light-hearted content spanning various genres, including comedy, drama, love stories and more. It holds a reputation for delivering content that resonates with diverse audiences. With Cloud TV’s extensive reach and user-friendly interface, this partnership is set to create a seamless and enjoyable experience for viewers seeking a break from the mundane.

    Chana Jor app chief executive officer Pratap Jain spoke about the collaboration, “ChanaJor presents an extensive library showcasing original content, from short films and mini-series to TV shows, stand-up comedy, and K-Dramas. Our platform is dedicated to curating snackable and engaging content tailored for Gen Z audiences. Acknowledging the potential of the Connected TV industry, we aim to distribute our content to a wide audience, and Cloud TV is the ideal partner to embark on this journey. Leveraging their robust industry presence and expansive customer network, we anticipate significant growth in the future.”

    Cloud TV the chief operating officer (COO) Abhijeet Rajpurohit expressed “We are excited to introduce Chana Jor’s light-hearted and unique content to our Millions of Cloud TV users. Their original content contributes to a refreshing wave in the OTT landscape, positioning itself as the preferred choice for the younger audience. We are also delighted to announce the launch of the Chana Jor App in the CTV industry, and this collaboration not only promises new opportunities for Chana Jor to reach a wider audience but also guarantees enhanced engagement.”

    Cloud TV – Being at the forefront of transforming the television experience, are leveraging the power of the smart TV era by offering viewers unparalleled access to a vast array of content. Features include content recommendations, official OTT apps within the Cloud TV App Store, LIVE TV channels, on-demand shows, movies, and more. Our seamless software integration across devices makes us a preferred choice for TV manufacturers/ brands, and our intelligent UI/UX has successfully captivated millions of new smart TV buyers in India.

    One of the highlights of the collaboration is the infusion of humour into the streaming platform. Comedy enthusiasts can rejoice as Chana Jor App brings a plethora of rib-tickling content to Cloud TV, providing a refreshing escape from the daily grind. From stand-up specials to hilarious web series, users can now access a curated collection of laughter-inducing content at their fingertips.

    The collaboration between Cloud TV and Chana Jor App signifies a commitment to delivering high-quality, light-hearted content to audiences. In conclusion, Cloud TV’s onboarding of Chana Jor App opens the doors to a world of laughter, drama and more, offering users a well-rounded entertainment experience.

  • Prime Video’s grand gesture of appreciation: Watch Indian Police Force’s first episode for free

    Prime Video’s grand gesture of appreciation: Watch Indian Police Force’s first episode for free

    Mumbai: Following the success of the Amazon Original series Indian Police Force, Prime Video delighted fans by providing special access to the first episode of the riveting series for free on the service. The overwhelming response to the show’s adrenaline-pumping moments and impressive visuals is a testament to its widespread appeal. Offering free viewing is a way of thanking the fans who played a role in making it a massive success. The high octane series has achieved the milestone of becoming the most binge-watched first season of an Indian Original on Prime Video in the first week of its launch. The series also trended in the ‘Top 10’ titles’ list in 65 countries globally in the launch week. Rohit Shetty’s digital directorial debut has been nothing short of a mass entertainer with intense action sequences and power-packed performances, featuring talented actors Sidharth Malhotra, Shilpa Shetty, and Vivek Oberoi.

    Directed by Shetty and Prakash, Indian Police Force proudly pays an ode to the selfless service, unconditional commitment and fierce patriotism of the Indian police officers across the country who put everything on the line in their call of duty to keep us safe. The series is now streaming exclusively on Prime Video in India and across more than 240 countries and territories worldwide.

  • Five things to make you happier for Ed Sheeran’s + – = ÷ x India Tour

    Five things to make you happier for Ed Sheeran’s + – = ÷ x India Tour

    Mumbai: To all the ‘Beautiful People’ out there, get ready to witness one of the biggest international artists with some of the most iconic chart-topping songs next month! Immerse yourself in a musical journey like never before as Ed Sheeran’s + – = ÷ x Tour lands in India, brought by BookMyShow Live, the live entertainment experiential division of BookMyShow as promoters.

    The Mahalaxmi Racecourse is set to undergo a remarkable transformation, transitioning from the vibrant hues and cultural motifs of Lollapalooza India 2024 at the end of January to an unprecedented production marvel, never seen before in India. A colossal stadium-like set-up will be erected, encircling a massive 360-degree revolving stage that will certainly send ‘Shivers’ up your spine! This tour is more than just a concert — it’s a sonic adventure.

    Not to mention, on popular demand, BookMyShow, India’s leading entertainment destination has opened up a few more seats for the biggest-ever concert India has seen; grab them here before they run out! We’re ‘Thinking Out Loud’ and you cannot miss this ‘Perfect’ opportunity!

    1.  A soul-stirring prelude to the main act!

    Before the main act unfolds, prepare to be serenaded by the soulful melodies of none other than critically acclaimed singer-songwriter, Prateek Kuhad. With a fanbase that spans across continents and a repertoire that tugs at heartstrings, Kuhad’s music has a way of weaving itself into the very fabric of your soul. From the melodious strums of ’cold/mess’, a poignant reflection on love and longing that has resonated with audiences worldwide, to the introspective beauty of ’Tum Jab Paas’, Kuhad’s songs evoke a myriad of emotions, each note carrying the weight of a thousand memories.

    His soul-stirring melodies set the perfect tone for the evening, laying the groundwork for an unforgettable night of music. Following Kuhad’s performance, audiences can look forward to the soulful pop artist Calum Scott’s opening act featuring his hits like ‘You Are The Reason’ and ‘Where Are You Now’.

    2.  Dig deep into Ed Sheeran’s legacy

    It’s not just the catchy hits that define Sheeran’s legacy. Drawing back to life, the symbols are told to have a strong attachment to the different phases of Ed’s life and career and they interconnect, just as they do in mathematics, narrating the highs and lows we encounter. With songs like ‘Thinking Out Loud’, ’Castle on the Hill’ and ’Photograph’, he has carved out a niche as a master storyteller, weaving tales of love, loss and everything in between with an honesty and vulnerability that resonates deeply with audiences.

    During his two-hour-long concert, Sheeran will draw from all of his albums since 2011, including + (Plus), = (Equals), ÷ (Divide), X (Multiply) and the new album – (Subtract). Fans can expect to be treated to a diverse array of hits spanning his illustrious career, with each song carrying the hallmark of Sheeran’s talent and boundless creativity. And if that wasn’t enough, Sheeran will also include ‘Blow’ from his 2019 masterpiece album ‘No. 6 Collaborations Project’, ensuring that every moment of the evening is filled with excitement and anticipation.

    3.  A 360-degree immersive concert experience

    Brace yourselves for a night that will redefine the very essence of live entertainment! In a historic first for the Indian live music industry, BookMyShow Live, the live entertainment division of BookMyShow, is set to create an unparalleled experience right in the heart of Mumbai transforming Mahalaxmi Racecourse into a monumental stadium-style set-up for the Indian leg of the Ed Sheeran’s + – = ÷ x Tour on 16 March, 2024.

    The highlight of this extraordinary production is the introduction of a 360-degree circular and revolving stage with a cutting-edge production set-up that will captivate Indian audiences in an experience never witnessed on Indian soil thus far. As a constellation of a state-of-the-art sound system and immersive visual displays orbit the stage, the giant circular ‘halo screen’ positioned in the centre of the stage will add to the striking play of light, sound and visual aesthetic offering a truly immersive experience. Surrounded by four massive towers acting as a dedicated stage for each band member along with Ed Sheeran, who will perform from the central stage accompanied by two-way LED screens streaming the live performance suspended from the four towers, music and visuals will reach every corner of the venue with unmatched clarity and heightened visibility, transcending conventional concert experiences.

    4.   Enjoy an unparallel-ED experience

    An engineering marvel, the 360-degree circular, revolving stage will be an unmissable sight with its unique design making every view, the best one in the house, giving a wholesome view of the concert across its entire duration! Ed Sheeran will be visible from all angles and every spot in the venue, ensuring that no view is a bad view.

    The evening also offers top-notch consumer experience by BookMyShow Live with the chance to secure an elevated view from the stadium-style decks to get the best ‘Photograph’ of the man himself. Each deck comes with an exclusive ecosystem of curated F&B experiences with a gastronomic journey where soul food and soul music ‘Collide’.

    5.   Exciting merchandise awaits!

    Experience the magic of Ed Sheeran’s + – = ÷ x Tour and cherish the memories forever by exploring the array of merchandise available at the merch store during the concert. From stylish hoodies to cool t-shirts, caps, tote bags and a variety of trendy accessories, there’s something for every fan to take home! Whether it’s a vinyl to spin on your record player or a hoodie to wear as a reminder of the unforgettable night, the merchandise offers a tangible way to commemorate the experience and keep the excitement alive long after the concert ends.

  • Amazon miniTV’s Dillogical explores modern love in the realm of open relationships

    Amazon miniTV’s Dillogical explores modern love in the realm of open relationships

    Mumbai: Amazon miniTV, Amazon’s free video streaming service, brings to its viewers Dillogical, a romantic comedy with a modern-day take on love and friendship. Created by Arré Studio, featuring Anshuman Malhotra, Nupur Nagpal, Priyank Sharma, Chetan Dhawan, and Prasanna Bisht in pivotal roles, the service announced the series with a fun-filled trailer. Taking the viewers on a rollercoaster ride of emotions, the series will be streaming exclusively on Amazon miniTV from the 14 February for free.

    Giving us a glimpse into the love lives of childhood sweethearts Saransh and Jinal, the trailer takes us through their increasingly messy relationship as Jinal proposes an open relationship much to Saransh’s surprise. Jinal is a talented and independent girl living in Vadodara, who wants to break away from her predictable life. Set up against the backdrop of a crazy, fun-filled destination wedding, the narrative follows the couple as they explore their feelings and navigate their way. The trailer ends on a cliffhanger and leaves the viewers wondering if the two find their way back to each other or not!

    Amazon miniTV Amogh Dusad, head of content said “Amazon miniTV is delighted to bring an unforgettable blend of entertainment. Dillogical is a captivating romantic series that sheds light on modern relationships. The series is packed with an array of emotions and promises a journey filled with relatable situations, dilemmas, and endearing moments.”

    Arré co-founder & creative director Sharan Saikumar shared, “‘Dillogical’ with Amazon miniTV yet again, has been an exciting ride for us at Arré Studio. Delving into the myriad complexities of modern love – from the uncharted territory of open relationships to casual hookups and situationships, the series takes us into the lives of young individuals in today’s day and age navigating love, heartbreak, and self-discovery. This show is yet another example of our creative and fresh approach to relatable content and adds to our wide range of originals across crime thrillers, comedy, drama, sci-fi, etc.”

    Talking about the series, Anshuman Malhotra, shares, “Capturing the essence of true love while tackling the modern norms of open relationship and situationship, Dillogical perfectly balances the blend of romance, comedy, and drama. My character Saransh is an old-school lover who explores his feelings while dealing with an unusual demand made by his partner Jinal. I think Dillogical will provide a fresh perspective to the audience with certain thoughts about their love life and relationship, giving them a clear picture of what they want.”

    Said Nupur Nagpal, “As a young woman of today’s times, it was interesting to essay the role of Jinal, who is unsure about all her decisions and in an attempt to reclaim some control of her future, decides to take the plunge into the world of open relationships. Look forward to seeing the audience connect and engage with her, as soon as Dillogical releases on miniTV. Watch it guys!”

    Priyank Sharma, talking about his character in Dillogical expressed, “My character in the series, Dhruv, is a dance choreographer who helps Jinal explore her feelings, unravelling the complexities of her heart and helps in leading her back to herself. With a contemporary take on relationships and love, he is open to embracing new people and dynamics in his life. I believe that the story will resonate with a wide range of audiences on many different levels and I can’t wait for its release on Amazon miniTV.”

    Dillogical will be available for streaming for free, exclusively on Amazon miniTV from February 14th. You can watch it on the Amazon shopping app, Fire TV, or download the Amazon miniTV app on Playstore.

  • Celebs share what drew them to romance audio series this Valentine’s Day

    Celebs share what drew them to romance audio series this Valentine’s Day

    Mumbai: While romance has always been a popular genre, Audible India’s 2023 wrap highlighted that romance and fiction stole the spotlight as one of the top three favourite genres among Indian listeners this year. This Valentine’s Day, let’s take a peek at some of the most popular titles on the service and hear what their celebrity narrators have to say about them. Get ready to be swept away by passion, drama, and love stories that captivate both hearts and minds only on Audible!

    Sasural Wonder Phool

    Written by: Malavika Asthana, Gaurav Singh, Shruti Tiwari; Starring: Varun Sharma, Sanya Malhotra

    Set in Delhi, this Audible Original follows the journey of Prashant, a young doctor from a progressive family running a sex clinic in Delhi, as he navigates the challenges of finding love. With a blend of humour, romance, and a hint of taboo, this podcast starring Sanya Malhotra and Varun Sharma, offers a refreshing take on relationships. Why wait? Dive into it right away!

    Sanya Malhotra said, “In ‘Sasural Wonder Phool’, my character Ashima gets married to a sex therapist (the inimitable Varun Sharma) who runs a sex clinic with his entire family. Need I say more? The show is bizarre, hilarious, incredibly entertaining and so different from anything I have ever done before – I just know my fans are going to love it! This has been my first brush with audio and I am hooked – I can’t wait to do more!”

    Little Things: Jab Dhruv Met Kavya

    Written by: Pocket Aces; Starring: Dhruv Sehgal, Mithila Palkar

    This is an Audible Original podcast series, where Mithila Palkar and Dhruv Sehgal take you on a tale of a beautiful love story that is defined by the little moments of serendipity. From a chance movie date that ignited the spark to shared bhaji outings that added flavour to their love story, you get to follow the timeline of their lovely moments that transformed an awkward, sensitive guy and a girl-next-door into a love-struck duo. So what are you waiting for? Here’s your cue to tune into this epic podcast.

    Mithila Palkar said, “This is a really sweet special story about how Dhruv and Kavya met, and I know fans are going to enjoy listening to it.”

    Darmiyaan

    Written by: Jaya Misra; Starring: Sriti Jha, Shabir Ahluwalia

    If you’re seeking to experience a rollercoaster journey of emotions this V-Day, Darmiyaan is definitely the ideal choice. It is an Audible Original podcast narrated by the popular duo Sriti Jha and Shabir Ahluwalia! Sakshi Dewan (Sriti Jha) is undergoing a troubled marriage, wary of the truths that her husband kept from her. The distraught Sakshi encounters Ridhaan (Shabir Ahluwalia), a young man who motivates her to discover her genuine purpose and helps her in living life on her terms. Nothing less than an epic romantic saga, tune in to Audible to discover if Sakshi will take an opportunity with the newfound connection with Ridhaan and take a chance at love.

    Ekta Kapoor said, “Conceptualizing entertainment content in audio has been an experience of a lifetime and has helped me push the creative envelope further than ever before. “‘Darmiyaan’ (and first audio show!) has everything Balaji fans love – love, unbelievable scandals, shocking twists and much, much more. I’m sure listeners are going to love it, and become audiophiles for life!”

    Permanent Roommates: He Said, She Said

    Written by: The Viral Fever; Starring: Sumeet Vyas, Nidhi Singh

    Experience the rollercoaster of love with Permanent Roommates: He Said, She Said, a beautiful 20-episode series perfect for this Valentine’s Day! Follow the journey of Mikesh and Tanya as they navigate the highs and lows of living together, from house-hunting woes to the complexities of marriage, showing you a glimpse into the realities of modern relationships. Tune in for a charming exploration of everyday life and love that’s sure to resonate with couples celebrating the season of romance.

    Sumeet Vyas stated, “I was ecstatic when I got the call that we would be doing something new with Permanent Roommates. Mikesh and Tanya are both very close to my heart and it’s amazing to be able to portray them in a new format. Audio is such a powerful tool for storytelling and I’m so excited for everyone who has loved and supported Permanent Roommates to experience new moments in such a relatable and engaging way.”

    The Last Girl to Fall in Love (English and Hindi)

    Written by: Durjoy Datta; Starring: Prateik Babbar, Rasika Dugal (English) and Anupriya Goenka, Akshay Oberoi (Hindi)

    The story, set in a world that is a rip-off of the earlier patriarchal system in Durjoy’s previous work, ‘The Last Boy to Fall in Love,’ flips the narrative on the meaning of culture. Women write the rules, while men follow them. In this podcast, you will witness a boy named Amartya who meets a girl named Erika in a world on the brink of extinction due to the Kali virus. Whether their meeting is a coincidence or something else, amidst this chaos, a love story unfolds between them. The question is, can love that blossoms suddenly amidst destruction, along with the strange coincidence of hope and revenge, turn into a complete love story? To find out, listen to it on Audible!

    Durjoy Datta said, “Writing for the audio medium has been an incredible experience and it’s surreal to see how characters are brought to life solely through voices and sound. Prateik Babbar, Rasika Dugal, Anupriya Goenka and Akshay Oberoi have narrated the books and have brought my vision to life so beautifully!”