ITV

Category: iWorld

  • discovery+’s new series “Mega Banks of India” to premiere on 1 March

    discovery+’s new series “Mega Banks of India” to premiere on 1 March

    Mumbai: Warner Bros Discovery is set to launch its new series, Mega Banks of India, streaming on discovery+ from 1 March 2024. The inaugural episode will shine a spotlight on State Bank of India (SBI), exploring its illustrious history, pivotal role in shaping India’s economy, and innovative strides in the banking sector.

    In its exploration of the banking, financial services, and insurance (BFSI) sector, Mega Banks of India offers a captivating dive into legacy banks that have shaped India’s economic landscape. Each episode, spanning from pre-independence origins to modern innovations, unveils the remarkable journey of these institutions. Featuring insightful interviews with key figures such as SBI chairman Dinesh Khara, historian Abhik Ray, and SBI’s managing directors, viewers gain a comprehensive understanding of the bank’s historical significance and contemporary relevance.

    SBI chairman Dinesh Khara said “The “Mega Banks of India” series launched by Warner Bros. Discovery is a great initiative to showcase the legacy of a strong banking background of the Indian economy. It boosts the flux of various initiatives from time to time for the nation, be it in Agriculture, MSME, Forex, Digitization, Amritkal or even startups. This is a remarkable showcasing of the ‘Millennial India’ at a Global platform. “

    Warner Bros Discovery head advertising sales South Asia Tanaz Mehta said, “The Mega Banks of India series marks a significant milestone in our endeavor to explore the fascinating narratives within India’s financial landscape. With the premiere episode featuring the State Bank of India (SBI), audiences will delve into the rich history of Indian banking. Our series reflects our dedication to delivering engaging content and offering valuable insights into the BFSI sector.” 

  • OTTplay Premium and RunnTV join forces to redefine the streaming landscape in India

    OTTplay Premium and RunnTV join forces to redefine the streaming landscape in India

    Mumbai: The first AI-powered streaming, recommendation, and content discovery platform, OTTplay Premium, is excited to announce the strategic onboarding of RunnTV, a digital platform that brings the true TV experience to the digital world. The alliance between these two platforms intends to change the streaming entertainment landscape by providing customers with an unparalleled and tailored content experience.

    RunnTV, known for its 24×7 thematic channels featuring highly curated content spanning movies, TV shows, short films, specials, news, reality shows, kids’ content, educational content, documentaries, and more, will now be free to users. This collaboration marks a significant milestone in the growth journey of both platforms, promising a redefined streaming experience for our viewers.

    OTTplay CEO and co-founder Avinash Mudaliar commented on the collaboration, saying, “This synergistic alliance with RunnTV signifies a remarkable stride for OTTplay Premium. We are thrilled to unite with RunnTV to create a personalised streaming experience for our users. The fusion of our AI-based recommendation engine with RunnTV’s thematic channels is set to offer a refined and valuable entertainment landscape.”

    RunnTV founder & CEO Manish Sinha expressed his enthusiasm about the partnership, stating, “We are thrilled to announce our partnership with OTTPlay as we continue to expand our reach and bring RunnTV to more and more Indian audiences. This collaboration marks a significant milestone in our growth journey, allowing us to leverage OTTPlay’s extensive and innovative discovery and distribution platform to connect with more users. Together, we look forward to delivering unparalleled value and experiences to our shared audiences.”

    Users can access RunnTV at runn.tv or through RunnTV applications for mobile, tablet, and connected TV devices, available on app stores. Discover the future of streaming with OTTplay Premium and RunnTV – your gateway to a world of entertainment tailored just for you.

  • Airtel’s Sunil Mittal welcomes Reliance-Viacom-Disney Hotstar merger

    Airtel’s Sunil Mittal welcomes Reliance-Viacom-Disney Hotstar merger

    MUMBAI: The merger between Reliance Jio, Viacom18, and Disney Star India has stunned many in the media and entertainment industry, considering its scale and size, creating a media monolith in its wake.

    But one person who is taking it in its stride is Bharti Enterprises chairman Sunil Mittal. In a conversation with CNBC TV18’s Shereen Bhan early this morning he said: “We are a telecommunications company. We are not in the business of content. We welcome the merger.”

    What this means is that speculation that Bharti Airtel might hare off and make some acquisitions in the content creation space can well be dustbinned following Reliance’s  skilful move of partnering with two global content giants.

    Mittal added that Bharti Airtel has been carrying every OTT and broadcaster – Netflix, Star, Hotstar, Prime Video, Jio, MX Player, Aha – for some time now. “We will continue doing so in a non-discriminatory manner,” he revealed.

    He, however, ended his statement with a note of caution. “We hope that even they will do so in a non-discriminatory manner,” he said.

    Are two Bobs (Iger and Bakish),  Nita Ambani and Uday Shankar listening?

  • Big Cricket League welcomes Newsmaker Media as its PR partner

    Big Cricket League welcomes Newsmaker Media as its PR partner

    Mumbai: In an exciting development, the Big Cricket League, a groundbreaking initiative in the realm of sports, particularly Indian cricket, has forged a strategic partnership with Newsmaker Media and Communications, a global brand strategy and communication company, to enhance its visibility and outreach. Leveraging Newsmaker Media’s extensive experience in public relations and media solutions, the league aims to garner maximum exposure across top media platforms.

    Big Cricket League co-founder & CEO Annirudh Chauhan expressed delight at the collaboration, stating, “We are thrilled to welcome Newsmaker Media as our public relations partner. The Big Cricket League aims to serve millions of cricket enthusiasts across India while helping a select few fulfill their dreams. We believe that Newsmaker’s values align perfectly with our vision, making them an ideal long-term partner.”

    Newsmaker Media & Communications founder Ekta Paliwal echoed this enthusiasm, emphasizing their commitment to elevating Indian cricket talent through tailored PR solutions and extensive media networks.

    Big Cricket League, poised to transform the landscape of Indian cricket was founded with the mission to provide opportunities for local aspiring cricketers to realise their dreams, the league is set to facilitate their participation alongside former international and domestic cricket icons.

    Helmed by distinguished personalities in the cricketing world, the governing council of the Big Cricket League comprises Rudra Pratap Singh, former India international player, serving as the league’s founder and president; Dilip Vengsarkar, former India captain and member of the 1983 World Cup-winning team, as the league commissioner; and Courtney Walsh, former West Indies captain and renowned fast bowler, in the role of vice-president.

    Many talented cricketers harbor dreams of showcasing their abilities but lack the platform to do so. The Big Cricket League pledges to bridge this gap by providing aspiring cricketers with the opportunity to rub shoulders with cricketing legends in a premier T20 tournament experience, complete with live broadcast coverage. The league’s overarching goal is to honor the essence of cricket and nurture talent across India, thereby creating an unparalleled platform for the sport and fulfilling the aspirations of budding cricketers.

    The emergence of the Big Cricket League signifies hope for countless aspiring cricketers, offering both amateur and corporate players the chance to play alongside their idols and experience the thrill of professional cricket firsthand.

    Together, Big Cricket League and Newsmaker Media aim to revolutionize the Indian cricketing landscape, inspiring generations of players and fans alike.

  • “Smaaash has played a pivotal role in popularising VR entertainment in India” : Avanish Agarwal

    “Smaaash has played a pivotal role in popularising VR entertainment in India” : Avanish Agarwal

    Mumbai: SMAAASH, where sports, virtual reality, music, and dining converge to create an immersive social experience unlike any other. Established in 2012 by the visionary Shripal Morakhia, SMAAASH has become synonymous with cutting-edge gaming and entertainment in India.

    From state-of-the-art sports simulation technology to thrilling virtual reality experiences like Walk the Plank and Finger Coaster, SMAAASH captivates guests of all ages with its innovative attractions.

    With 32 centers spanning 16 cities, including its acclaimed launch at the Mall of America, SMAAASH is a powerhouse of entertainment both at home and abroad. Whether you’re a family, a group of friends, or a child at heart, SMAAASH invites you to indulge in a plethora of activities that promise excitement and fun for everyone.

    Indiantelevision caught up with  SMAAASH CMO Avanish Agarwal  to talk about the core concepts behind SMAAASH, its unique offerings, its contribution to the growth of virtual reality entertainment in India

    On SMAASH launching, is it a pure Indian thought process or an International concept

    Smaaash was launched in 2012, blending Indian creativity with international standards, making it a unique fusion of both. Our core concept revolves around combining sports, entertainment, and innovative technology to create memorable experiences. We are the pioneers in twilight bowling, there are other places at the time that offered just simple bowling and we took it to the next level.

    On the core concept behind SMAAASH, and On the differentiating itself from other entertainment centres

    Smaaash stands out by offering a mix of virtual reality, augmented reality, and interactive technology, enhancing traditional gaming experiences. This differentiation provides customers with immersive and engaging entertainment options not found elsewhere. Also, all the VR games that we have are developed in-house from concept to execution.

    On SMAAASH utilising virtual reality technology to create immersive gaming experiences, specific examples of popular VR games offered

    We leverage virtual reality extensively to offer cutting-edge gaming experiences. Popular VR games like ‘Finger Coaster’ and ‘Vertigo’ exemplify how we immerse players in thrilling virtual environments, enhancing their gaming encounters.

    On SMAAASH contributed to the growth and popularity of virtual reality entertainment in India

    Smaaash has played a pivotal role in popularising virtual reality entertainment in India by introducing innovative VR attractions and consistently upgrading our offerings to match global standards

    On SMAAASH balance offering high-quality, cutting-edge entertainment with keeping prices reasonable for its customers

    We strive to strike a balance between offering high-quality entertainment and maintaining affordable prices for our customers, ensuring accessibility without compromising on the experience.

    On the significance of SMAAASH’s in-house research and production capabilities in the development of their games and experiences

    Our in-house research and production capabilities allow us to constantly innovate and develop unique games and experiences tailored to the preferences of our diverse customer base.

    On SMAAASH caters to different age groups and interests within its diverse range of offerings

    Smaaash caters to various age groups and interests through a wide range of offerings, including arcade games, sports simulations, VR experiences, and family-friendly attractions.

    On the standout features and attractions at SMAAASH, particularly those related to sports simulation technology

    Our sports simulation technology, including cricket, football, and racing simulators, provides an authentic and thrilling experience for sports enthusiasts, enhancing their visit to Smaaash.

    On the efforts that SMAAASH has made to ensure safety and comfort for visitors while using advanced gaming technologies like virtual reality

    We prioritize the safety and comfort of our visitors by implementing stringent safety protocols and guidelines, particularly concerning the usage of advanced gaming technologies like virtual reality

    On SMAAASH incorporating elements of music and dining into the overall experience and sets its approach apart from traditional entertainment venues

    Smaaash integrates elements of music and dining into the overall experience by offering themed restaurants, live music events, and interactive dining options, creating a vibrant and dynamic atmosphere

    On the future planning or expansions in the works for SMAAASH that visitors can look forward to

    We are continuously exploring opportunities for expansion and innovation, with plans to introduce new attractions, enhance existing offerings, and expand our presence to new locations both domestically and internationally.

    On feedback or testimonials that you have received from visitors that underscore the uniqueness and special qualities of SMAAASH

    We receive positive feedback and testimonials from visitors highlighting the unique and special qualities of Smaaash, particularly praising our immersive experiences, innovative attractions, and vibrant ambience. We are also a part of people’s celebrations and have celebrated more than 10,000 social events since the inception

  • Big FM presents the second edition of the BIG IMPACT AWARDS

    Big FM presents the second edition of the BIG IMPACT AWARDS

    Mumbai: BIG FM hosted the second edition of the BIG IMPACT AWARDS in Mumbai, celebrating the entrepreneurial excellence and the noteworthy contribution of impact makers in the city. The awards, sponsored by Meyer Vitabiotics as the title partner, Tata Motors as the drive-in partner and co-powered by India Daily Live news channel, were held on 28 February 2024, at JW Marriott Sahar, Mumbai. The event drew a distinguished gathering of luminaries from various sectors who felicitated the deserving winners with the prestigious BIG Impact trophy.

    Mumbai is often referred to as the financial capital of the nation and also the city of dreams where numerous entrepreneurs strive to carve a niche for themselves. To celebrate their indomitable spirit, BIG FM curated the BIG IMPACT AWARDS, honouring their relentless efforts and contributions. Spanning across various categories such as auto, real estate & allied, hospitality, health & wellness, education, fashion, lifestyle and beyond, these awards underscored the transformative power of innovation and perseverance. The glitz and glamour of the evening was further elevated by the presence of renowned personalities from the Indian entertainment industry, such as Neha Dhupia, Saiyami Kher, Ankita Lokhande, Mannara Chopra and Krishna Shroff along with singer Palak Muchhal and music composer Mithoon.

    BIG FM COO Sunil Kumaran expressed, “At BIG FM, we are thrilled with the amazing response we have received for the BIG IMPACT AWARDS. Our endeavour has always been to recognize the incredible effort and contribution of the various businesses and change makers that have left a lasting impact on the society with their innovations and brought about a positive shift. By highlighting their achievements, we hope to inspire and encourage them to continue the good work in their respective fields. I would once again like to congratulate all the winners for their exceptional efforts.”

    The BIG IMPACT AWARDS 2024 were led by renowned BIG FM RJs- RJ Abhilash, RJ Dilip and RJ Rani. These awards are set to expand to Hyderabad, Delhi and Kolkata in the coming months.

    Check the complete list of winners below: 

                                       Category                             Winner
    BIG Impact Creator as Rising Star in the Entertainment Industry Siddhant Chaturvedi and Mannara Chopra
    BIG Impact Creator as Music Composer for the blockbuster Gadar and Bawaal Mithoon
    BIG Impact Creators as the most popular couple in the Entertainment Ankita Lokhande and Vicky Jain
    BIG Impact Creator as playback singer & humanitarian efforts for kids Palak Muchhal
    BIG Impact Creator for Outstanding Performance in movie ‘Ghoomer’ Saiyami Kher
    BIG Impact Creator as Fitness Entrepreneur Krishna Shroff
    BIG Impact Creator in Baking and Confectionary Yummylicious by Monica
    BIG Impact Creator in Motivating Author: The Entrepreneur’s Compass Agnelorajesh Athaide
    BIG Impact Creator in Wealth Management in Mumbai Siddhantha Wealth Managers
    BIG Impact Creator in the category of Excellence in caring for critical Disease by Modern Homeopathy medicine Aarogya Super Speciality Homeopathy
    BIG Impact Creator in Media and Entertainment A S Entertainment
    BIG Impact Creator in Business and Leisure Travel Solutions VIVA Business & Leisure Travel Solutions
    BIG Impact Creator in Gynaecology and infertility Treatment The Everywoman Clinic
    Lifetime achievement award in Women’s health Meyer Vitabiotics
    BIG Impact Award for contribution in Women Health Meyer Vitabiotics
    BIG Impact creator in Global Education Ryan International School
    BIG Impact Creator in International Customized Tour Operator Travel Bazar Global
    BIG Impact Creator in leading Tyres Sales and Services Junction of Tyres Pvt ltd
    BIG Impact Creator in Education Thakur Educational Trust
    BIG Impact Creator in Creative solutions and advertising Why Not! Advertising
    BIG Impact Creator in COPD awareness and treatment Lupin Limited
    BIG Impact creator in Outsourcing & Customer Experience – EOS Globe EOS Globe
    BIG Impact Creator in Luxurious Realty development in Navi Mumbai Paradise Group
    BIG Impact Creator in Ultra-Luxury Project, Thane Raymond Realty
    BIG Impact Creator in Premium Car warranty Edel Assurance LLP
    BIG Impact Creator in Women and Children Care Surya Hospitals
    BIG Impact Creator in Iconic Pharmaceutical and Nutraceutical Physician Intellimed Health care Solutions
    BIG Impact Creator in the category of Community Service Rotary Club of Mumbai
    BIG Impact Creator in Range of Peanut Butter Pintola Butter
    BIG Impact Creator for co-working Spaces Executive Spaces Pvt Ltd
    Best Wealth Creator of the Year Zee Business
  • Ed Sheeran’s ÷ x tour promises unprecedented musical marvel in India this March

    Ed Sheeran’s ÷ x tour promises unprecedented musical marvel in India this March

    Mumbai: One of the world’s highly-acclaimed music sensations of all time, Ed Sheeran will bring his record-breaking + – = ÷ x Tour to India as part of his Asia and Europe Tour in 2024. BookMyShow Live, the live entertainment experiential division of BookMyShow, will bring Ed Sheeran’s + – = ÷ x Tour to India as promoters for the tour along with AEG Presents. Ed Sheeran returns to Mumbai, India six years after his previous successful outing with the Divide Tour, in 2017.

    The India leg of this much-awaited sensational tour will be the final stop in the Asia Tour and will be held at the Mahalaxmi Racecourse in the heart of Mumbai on 16 March 2024, with special guests – singer-songwriter Prateek Kuhad followed by pop artist Calum Scott to open the show.

    That’s not all! In a historic first for the Indian entertainment industry, BookMyShow Live is set to create an unparalleled live experience with a monumental stadium-style set-up at the Mahalaxmi Racecourse, Mumbai for the Indian leg of the Ed Sheeran: + – = ÷ x Tour. The highlight of this extraordinary production is the introduction of a 360-degree circular and revolving stage with a cutting-edge production set-up that will captivate Indian audiences in an experience never witnessed on Indian soil thus far. This iconic feature is in sync with the global + – = ÷ x Tour taking place across the world, redefining the scale of the concert experience for Ed Sheeran’s fans.

  • OneIndia.com launches bilingual web platform OneArabia.me

    OneIndia.com launches bilingual web platform OneArabia.me

    Mumbai: OneIndia.com, a leading vernacular web destination in India that attracts an impressive audience of over 200 million monthly users across its network sites, announces its strategic expansion into the Middle East and North Africa (MENA) region with the launch of

    OneArabia.me. More than just a content hub, this innovative bilingual platform, available in both Arabic and English, is designed to cater to the cultural and interest-based needs of readers in the MENA region. The digital platform aims to bridge gaps and foster cultural exchange by providing a space for diverse voices, perspectives, and stories from across the region, encouraging dialogue and meaningful engagement.

    To ensure a robust presence in the MENA market, the OneArabia project is being spearheaded by BMEG ME, a Dubai-based firm. Under the leadership of BMEG ME director and general manager Shekhar Iyer, a comprehensive go-to-market strategy is being implemented to introduce the new bilingual platform to the MENA audience.

    Speaking about the launch of OneArabia, BMEG ME director and general manager Shekhar Iyer stated, “OneArabia is set to redefine the digital media landscape in the MENA region. Its focus on diverse and curated content is a bold move, much like choosing courage over comfort. It’s a calculated risk, but one that we believe will pay off by making OneArabia a go-to web platform for readers.

    Moreover, partnering with BMEG ME gives OneArabia a strategic edge. This partnership affords OneArabia a deeper understanding of the local market dynamics, thereby enabling us to provide advertisers with more targeted solutions. The valuable insights we derive from this association will also shape OneArabia’s future content strategy, ensuring our offerings remain relevant and engaging for the readers across the MENA region.”

    OneIndia CEO Ravanan Natarajan, expressed his excitement and vision for this new venture, stating, “The launch of OneArabia is not just another milestone in OneIndia’s journey, but a significant leap marking our first international venture. As we step into the vibrant digital landscape of the MENA region with our partners at BMEG ME, we are driven by a vision to overcome language barriers, enhance cultural dialogue, and provide a platform that caters to a diverse range of interests. We are particularly pleased to elevate Jobo Kuruvilla to business head, international markets. His over a decade of experience in vernacular digital web content will be invaluable as we continue on our growth trajectory. This platform will not only add value for our readers but also offer unique opportunities for advertisers.”

    As part of the content strategy, OneArabia offers a rich selection of content spanning multiple sectors including regional & international news, business, technology, lifestyle, sports, automotive, travel, and more. Whether you’re an Entrepreneur seeking critical insights, a Tech Pro keen on staying updated with the latest trends, a travel connoisseur looking for captivating destinations, or a motorhead on the trail of the latest automotive updates, OneArabia has something for everyone.

    Further enhancing the user experience, the bilingual web platform is powered by OneIndia and utilizes advanced machine learning and WISE, an in-house developed progressive generative AI, which is being widely adopted by publishers and marketers alike. This technology allows OneArabia’s editorial team, spread across MENA and South Asia, to curate and deliver custom content that aligns with the individual preferences and interests of the diverse reader base.

    OneIndia’s business head for international markets Jobo Kuruvilla, outlined a bold vision for OneArabia: “We’re not just another news portal. We’re the pacesetters. By leveraging the rich linguistic diversity of the MENA region, we’re reaching out to a broader audience with curated content in both Arabic and English. Our aim? To build an informed, engaged community.

    Our global footprint offers unique opportunities for advertisers, setting us apart from traditional platforms. But it’s more than just about advertising – it’s about creating a comprehensive resource that promotes meaningful engagement.

    OneArabia is the latest bilingual platform in the MENA region, and we’re inviting everyone to come and explore what we have to offer. Through our platform, we’re promoting a symbiotic relationship where everyone – from users to advertisers – benefits. The key to this approach is to maintain a balance that keeps all participants content, creating a harmonious ecosystem where mutual exchange of value leads to collective engagement.”

  • OTTplay Premium and KCCL introduce combo of high-speed internet and Premium OTT content

    OTTplay Premium and KCCL introduce combo of high-speed internet and Premium OTT content

    Mumbai: In a strategic move to meet the escalating global demand for high-speed internet and diverse entertainment options, OTTplay Premium, India’s first AI-powered streaming platform, has joined forces with Kerala Communicators Cable Limited (KCCL), the largest Multiple System Operator (MSO) in Kerala and a top-ranking MSO with the largest connection base in India.

    This game-changing partnership is set to redefine the landscape of home entertainment and high-speed internet access, offering an unparalleled package that includes a 50 MBPS internet connection, a massive 4000 GB data limit, and access to 14 premium OTT platforms. Subscribers will also enjoy a rich array of content, featuring popular platforms such as SunNXT, Sony Liv, Zee 5, Lionsgate Play, Distro TV, Namma Flix, ALT Balaji, Play Flix, iStream, Fancode, Dollywood Play, Shorts TV, and Raj Digital.

    What makes this offering truly innovative is the affordable pricing at just Rs. 616, making it one of the most cost-effective and comprehensive entertainment and internet packages in the market. This partnership between OTTplay Premium and KCCL aims to cater to the growing consumer demand for high-quality content and high-speed internet at an accessible price point.

    Recently, the announcement of this partnership took place during a grand ceremony at Radisson Blu Kochi, Kerala. Key representatives from both OTTplay and KCCL teams were present at the event, marking a significant moment for the industry. This event symbolized the commitment of both entities to revolutionize home entertainment and high-speed internet services in India.

    Representatives from both sides have conveyed their enthusiasm on the announcement, stating:

    OTTplay CEO and co-founder Avinash Mudaliar expressed his excitement about this partnership, saying, “Our mission at OTTplay Premium has always been to enhance the streaming experience for our users through cutting-edge technology and a vast content library. Teaming up with KCCL allows us to extend our reach and offer a comprehensive package that combines the power of personalized streaming with high-speed internet access. We believe this partnership will set new standards for the industry.”

    Commenting on the partnership, Aboobecker Sidique, president said, “The Company adopted OTT bundled schemes previously but the tie-up with OTTplay is a full-fledged one to meet the demand of operators and customers.”

    COA general secretary KV Rajan said, “KCCL has sustained competition from big corporate giants in the entertainment industry of Kerala and launching of OTT bundling offer with OTTplay will be a new leap to retain customer base.”

    KCCL and KVBL chairman Govindan highlighted, “The growth story of KVBL in broadband as the 8th largest FTTH broadband provider in India and reiterated that it will grow further by diversification of its service offer including OTT bundling”

    KCCL and KVBL MD  Sureshkumar explained, “New attractive OTT bundled schemes with higher Mbps and attractive rate to ensure maximum market penetration.”

    KCCL and KVBL COO Padmakumar N said, “Wired broadband penetration in India is only 5% of total broadband and there is high potential for wired broadband to grow with attractive offers like OTT bundling.”

    TCCL chairman Shakeelan also attended the launching function.

    OTTPremium is proud to be the leading aggregator in the south, and this partnership adds another feather to its cap. This collaboration is expected to have a transformative impact on the way consumers experience entertainment and internet services at home. The bundled offering is now available for subscription, and both companies are confident that it will quickly become the go-to choice for households seeking a seamless blend of high-speed internet and premium entertainment.

  • OTT originals growing significantly in regional languages: Sanjay Jaju at IDS 2024

    OTT originals growing significantly in regional languages: Sanjay Jaju at IDS 2024

    Mumbai: OTT platforms are growing significantly in various regional languages across India. Ministry of information and broadcasting, government of India secretary Sanjay Jaju indicated this in his keynote address at India Digital Summit (IDS) 2024, in Mumbai. He pointed out that there were over 60 OTT platforms in India out which 30 per cent OTT Originals were operating in regional languages. The number is expected to go up to 50 per cent this year.

    Jaju also said that the media and entertainment sector was a huge sector and played a pivotal role in the Indian economy. “It’s been growing phenomenally at a rate of 20 per cent and is approximately Rs 2 Lakh Crore. In that, the digital media segment is the second largest sub-segment, and has been showing a growth of approximately 30 per cent — around Rs. 60,000 Crores — and the film segment has a 25 per cent growth rate,” he said. Sharing data, he added that over 200 films were released on the digital platforms in the last year, including 75 films which were released directly on the digital platform without a theatrical release.

    Regarding the growth of the digital gaming industry, Jaju said, “The online gaming industry has been growing by 34 per cent and animation and VFX have close to around 30 percent growth rate, expected to become a $2 billion industry by 2025.”  

    Jaju also announced some new initiatives that the government is taking to provide a boost to the media and entertainment sector in India. These include the setting up of a National Centre of Excellence in Maharashtra to create world class media talent and an incentive scheme to attract international projects. He pointed out that, this would help the industry undertake a lot of co-production treaties with multiple countries and create a number of audiovisual co-productions.

    India Today Group CMO & COO Vivek Malhotra consumer revenue moderated the session.

    IDS 2024 is being organised by IAMAI in partnership with the ministry of electronics and information technology (MeitY), the ministry of information and broadcasting (MIB), the union ministry of tourism, UIDAI, Indian Cybercrime Coordination Centre (I4C), Government eMarketplace, in-space and skill India digital. The Summit is co-powered by Peak XV and WhistleFEED, and brought to you by META.

    Other IDS partners include Aaj Tak, Affle, Agrahyah Technologies, Air India Express, AiSensy, Albatross Media, Asianet News, Atmegame, Australia Trade & Investment Commission, Bharat BillPay, BillDesk, Builder.ai, Careers360, Chalo, Dataeye Asia, DigiBoxx, Ethinos, Fi Money, HERE India, indixital, Infinity Learn, Infobip, Interactive Avenues, ixigo, Jagran New Media, JOJO, Lionsgate, Liqvd Asia, MakeMyTrip, MapmyIndia, Markscan, Neokred, PhonePe, PhysicsWallah, PivotRoots – A Havas Company, Razorpay, Shiprocket, Sinch, Times Internet, Transport Corporation of India, True Balance, ValueFirst, and Zupee.