Category: iWorld

Five reasons to watch Amazon miniTV’s latest – Love Adhura

Mumbai: Amazon miniTV – Amazon’s free video streaming service recently released its highly awaited romantic thriller series Love Adhura. Delving deep into the complexities of love, loyalty, and revenge, the series explores the intricate dynamics between Nandita, a charismatic car thief, and Sumit, a young man entangled in a web of love, betrayal, and lies. Starring Karan Kundrra and Erica Fernandes in pivotal roles, the series is directed by Tanveer Bookwala from Ding Infinity. Along with its gripping storyline, compelling characters, and breathtaking visuals, here are the top 5 reasons why Love Adhura should be on your binge-watch list.

. Gripping narrative with stunning visuals: Love Adhura is a story of Nandita and Sumit as they navigate love, betrayal, and revenge, unfolding the dark secrets hidden behind their deceitful masks. From heart-pounding mystery to touching moments of romance, every episode is a rollercoaster ride of emotions that will keep viewers guessing until the very end. With the backdrop of Munnar’s lush landscape, the series is a feast for the eyes that transports viewers to a world of serene natural beauty.

. Electrifying chemistry of Karan and Erica: Witness the sparks fly as Karan Kundrra and Erica Fernandes share the screen for the first time in Love Adhura. As the leads of the series, Karan and Erica share an intense chemistry that sizzles on screen, adding an extra layer of excitement and intrigue to the narrative. Prepare to be swept away by their captivating performances as they embark on a thrilling journey of love, betrayal, and redemption together.

. Riveting plot twist: Just when you think you’ve unraveled the mystery of Love Adhura, the series throws a curveball that will leave you reeling. Brilliantly weaving together multiple layers of suspense, the series seamlessly blends the elements of romance, mystery, and drama. The show’s smart plot turns and surprising moments will leave viewers intrigued and excited for what comes next.

. Talented cast ensemble: The series boasts an ensemble cast, featuring some of the most talented actors in the industry. Including Karan Kundrra and Erica Fernandes, each cast member brings their unique charisma and depth to their roles, elevating the storytelling to new heights. The audiences are in to unfold the magic as these extraordinary performers breathe life into their characters, and deliver stellar performances.

. Watch for free: Experience the thrilling magic of Love Adhura for free on Amazon miniTV. There is no need to pay anything to immerse yourself in this intriguing narrative of romance, suspense, drama, and revenge on a subscription basis. It is free to stream on Amazon miniTV and Fire TV in the Amazon Shopping App and on Play Store.

March 13, 2024
Disney+ Hotstar wins the ‘Best OTT Platform of the Year’ at Sixth Critics’ Choice Awards 2024

Mumbai: Film Critics Guild and Group M Motion Entertainment, in collaboration with Vistas Media Capital, announced the winners of the Critics’ Choice Awards 2024. Disney+ Hotstar emerged as the unparalleled star of the Sixth Critics’ Choice Awards 2024, securing the prestigious Best OTT Platform of the Year title, firmly establishing its status as the powerhouse of entertainment. This recognition underscores the platform’s commitment to delivering high-quality content and pushing the boundaries of entertainment.

Adding to the win, Hotstar Specials’ Koffee with Karan Season 8 captured hearts with its unprecedented vulnerability, banter, and memorable moments, earning the title of Best Unscripted Show. Koffee with Karan has been a fan favorite and this win solidifies its place as a standout in the genre. The cinematic masterpiece, 12th Fail by Vidhu Vinod Chopra shined, securing the esteemed title of Best Feature Film. and it is the most-watched film of 2023 for Disney+ Hotstar.

Disney+ Hotstar & HSM Entertainment Network, Disney Star head – content, Gaurav Banerjee said, “We take great pride in Disney+ Hotstar’s rich repertoire, and it brings us immense joy to witness the platform consistently delivers compelling shows and engaging stories. The Critics Choice Award Win is a significant achievement, underscoring our commitment to delivering high-quality storytelling.”

Karan Johar, on Koffee with Karan Season 8’s win,”Koffee with Karan is more than just a show to me; it’s a deep personal connection, and I’m genuinely thrilled to have found a fantastic partner in Disney+ Hotstar. What makes Koffee with Karan truly unique is its distinctiveness, the genuine and organic charm it exudes, and its originality that sets it apart from everything else. The Critics Choice Awards acknowledging these qualities fills me with immense pride. Moments like these are inspiring me to continue bringing more engaging episodes of Koffee with Karan to our audiences.”

Acclaimed director and producer, Vidhu Vinod Chopra said “We are incredibly grateful to witness the immense love our film is receiving from people everywhere, not just in theatres but online on streaming and internationally as well. Within just three days, 12th Fail was the most-watched film on Disney+ Hotstar. As a Writer-Director nothing makes you happier than witnessing your film made with the right intention being so well received and appreciated. I thank the universe for 12th Fail.“

March 13, 2024
BIG FM returns with season three of ‘Main Bhi Finance Minister’ with RJ Rani

Mumbai: With a keen focus on enhancing women’s understanding and motivating them to assume control of their finances, BIG FM, one of India’s leading radio networks, presents the much-anticipated third season of ‘Main Bhi Finance Minister’. The show is helmed by BIG RJ – RJ Rani, who puts light on issues at hand during her afternoon show ‘Aap Jaisi Rani’. It is dedicated to tackling the pressing issue of financial inclusion for women in India, where one in every five women lacks access to a bank account. The radio network is committed to closing this gap and promoting gender equality through interactive activities and meaningful discussions.

Throughout the four-week show, BIG FM will be hosting a diverse range of activities aimed at educating women about financial empowerment. Expert sessions will feature finance specialists and celebrity guests like Raveena Tandon, Nora Fatehi, Divya Dutta, Adah Sharma, Sinny Shetty, LJ Business School CEO Poonam Rungta and Pernod CFO Richa Singh among others. These sessions will delve into the significance of investments, demat accounts and effective money management strategies. Senior finance experts, including Avdhut Sathe, Santosh Navlani and Pankaj Mathpal, will also contribute to the initiative by advocating for men’s support in enhancing women’s financial literacy.

Notably, celebrities like Rani Mukherjee, Alia Bhatt, Shilpa Shetty, Yami Gautam, along with others, will share personal insights on financial literacy. Furthermore, participants will have the opportunity to share personal stories and engage in vox-pop discussions exploring the historical relationship between women and the Indian economy. These discussions will highlight the challenges faced by women in both regional and urban localities, underscoring the importance of monetary investments in fostering economic empowerment.

Commenting on the show, BIG FM COO Sunil Kumaran said “India’s economy thrives on the strength and resilience of its people and it is imperative we recognize the pivotal role women play in driving its growth and prosperity. Our ‘Main Bhi Finance Minister’ initiative is more than just a show – it’s a movement towards building a stronger, more empowered India. We are proud to spearhead this show, which is motivating women from all corners of the nation to become their own Finance Ministers”.

The show will conclude with a comprehensive trading workshop by seasoned professionals, providing practical investment guidance to women. Both online and on-ground trading workshops will invite registrations from women across the nation. Following the show’s culmination, BIG FM will introduce a weekly segment, Thursday Investopedia. This segment will highlight learning curves and positive stories, aiming to inspire and educate listeners on wealth management. Stay tuned as BIG FM takes this journey forward to transform the lives of countless women through financial education.

To sharpen your financial insight, don’t forget to tune in to ‘Main Bhi Finance Minister’ only on BIG FM!

March 13, 2024
Shark Tank India 3 soars to success with a remarkable 20 per cent increase in new users

Mumbai: In the exhilarating third season of Shark Tank India, innovation meets ambition as entrepreneurs from across the country pitch their groundbreaking ideas to an illustrious panel of 12 Sharks. With each passing episode, the reception has been nothing short of overwhelming, piquing the curiosity of audiences and investors alike. This season has seen an exceptional growth of 20 per cent increase in new users, and notably, 37 per cent increase in users who watched on CTV.

In season 3, businesses like Pizza Galleria and Conscious Chemist have seen remarkable growth following their appearances on Shark Tank India. Pizza Galleria experienced a four-times surge in sales and a 20 times spike in web traffic, with over 1000 franchise inquiries. Conscious Chemist saw a four-times increase in revenue and a five times increase in website visitors. Tiggle and Koparo also achieved significant growth, with Tiggle’s sales increasing six times and website traffic five times, and Koparo’s sales growing six times and website traffic 10 times.

Season three has received support from influential brands, strengthening its impact. ACKO has come on board as a co-presenting partner, maintaining a steadfast three-year alliance. PokerBaazi also continues the association stepping up as the co-presenting sponsor, enriching the Shark Tank India 3 experience with their engaging segment, Baazigar of the Day, expertly hosted by the witty Rahul Dua. This light-hearted addition brings a dose of fun and camaraderie into the high-stakes atmosphere of the show, allowing pitchers to unwind, showcase their personalities, and even bag exciting prizes along the way. The show is co-powered by upGrad, IDFC First Bank has come on board as the Banking partner, and ICICI Direct, Unicharm’s Sofy Feminine Care brand along with Sensodyne have joined as partner sponsors, enriching the show’s network of pivotal partnerships.

Sony LIV head ad revenue Ranjana Mangla:

Shark Tank India has led to a positive change within the society by promoting entrepreneurship, fostering innovation, and empowering individuals to achieve their dreams. This season has seen more than 50 Cr of investment across 54 deals by the sharks so far, with businesses from Personal Care & Fashion, Technology and Food & Beverages getting most of the investment share. The show’s Impact has been such that many Startups after appearing on the show have seen massive growth in the sales and website traffics showcasing the immense potential of the show on the start-up ecosystem. This makes the show a great opportunity for brands as well.

Baazi Games (parent group of Pokerbaazi) founder and CEO Navkiran Singh:

Over the years, we have realized that the skills of a competent entrepreneur always make him win in any situation, Shark Tank India is all about making the right decisions under pressure, constantly analyzing the market opportunities with the perseverance to excel in the game, and this alignment makes our partnership with Shark Tank a natural fit.

Tune in to Shark Tank India 3 streaming on Sony LIV, Monday to Friday at 10 pm.

March 13, 2024
UP Warriorz and Navya Naveli Nanda unite to combat online trolling in women’s cricket

Mumbai: In a groundbreaking collaboration aimed at addressing the negativity faced by women athletes on social media, the Women’s Premier League (WPL) cricket team, UP Warriorz, has partnered with women’s rights advocate Navya Naveli Nanda, to unveil #TrashTalkCleanUp. Created in collaboration with Interactive Avenues, UP Warriorz’s digital creative agency, the campaign features an inspiring 2-part video podcast and series of Instagram reels.

The aim of ‘Trash Talk Clean Up’ is to bin the negativity of social media and create safe spaces on the internet for UP Warriorz’ players as well as female athletes at large. A recent study by Plan International found that social media abuse targets female athletes three times more than men. A study published by World Athletics also states that out of all the hate circulating about the Olympics, 87 per cent of it was targeted towards women.

The problem is no less rampant for India’s women athletes. Former cricketer Mithila Raj, two-time Olympic medalist PV Sindhu, hockey player Vandana Kataria and even the Indian women’s cricket team have faced trolling repeatedly and voiced their opposition on social media. Against this backdrop, UP Warriorz is acting for change and turning online spaces of harassment and abuse into places of support for these achievers.

The first edition of Trash Talk Cleanup Podcast showcases candid, heartwarming conversations between Navya and UP Warriorz cricketers Vrinda Dinesh, Gouher Sultana, and Poonam Khemnar. Strategically launched around the Women’s Premier League, the initiative addresses the issue of online trolling faced by women cricketers and encourages individuals to respond to trolls with special dustbin gifs, symbolizing the disposal of negative comments. While there’s a long way to go, the social media team of UP Warriorz has already activated these GIFs and dustbin emojis through comments and reactive social listening, resulting in a visible reduction in trolling from the start of the season on 24 February till date.

Expressing her thoughts on the collaboration, Capri Sports director Jinisha Sharma said, “This Women’s Day, we champion every sportswoman across the nation to rise above the noise, to focus on their true passion and excellence on the field.”

Interactive Avenues senior creative director Eshwari Pandit added, “Women often bear the brunt of cyberbullying, ranging from comments on their appearance to criticism of their professional choices. This online negativity not only impacts the mental well-being of players, but also tarnishes the spirit of the game. Through #TrashTalkCleanUp, we aspire to shed light on this critical issue and advocate for respect and positivity towards women athletes.”

March 13, 2024
Screen to Summit: A fusion of insights, from among the finest in entertainment

Mumbai: The India Today Conclave, idea fest and intelligence exchange, is set to host renowned personalities from the entertainment industry on the 15 and 16 of March in New Delhi. The 21st edition will witness an exchange of ideas and unique perspectives of celebrities such as Samantha Prabhu, Akshay Kumar, and Tiger Shroff. Internet sensation Orhan Awatramani (Orry) will also contribute to the discussions.

Samantha Ruth Prabhu: Carving Her Own Niche in Indian Cinema

The charismatic Samantha Ruth Prabhu, celebrated for her impactful performances, will take centre stage to explore “Cinema | The Pan-India Star | Splendid Miss Samantha: From Pushpa to The Family Man, Carving Her Own Niche.” A journey through her diverse roles, from the blockbuster “Pushpa” to the nuanced portrayal in “The Family Man,” promises to be a captivating exploration of the evolving landscape of Indian cinema.

Akshay Kumar and Tiger Shroff: The Dynamic Duo of Bollywood Action

Joining forces, and action powerhouses Akshay Kumar and Tiger Shroff will engage the audience with their insights on “Cinema | Double Impact | Bade Miyan Vs Chote Miyan: Double Dose of an Action Ride.” A thrilling ride through their cinematic journeys, this dynamic duo will share the challenges and triumphs of delivering a double impact in the world of Bollywood action.

Orhan Awatramani (Orry): Unveiling the Orry Mystique

Social media influencer Orry, known for his viral content and influential style, will unravel the secrets behind becoming a Bright Young Indian (BYI). In his talk, “FYI the BYIs (Bright Young Indians) | The Orry Mystique: The Rulebook for Becoming Viral, Influential, and Stylish,” Orry promises to provide an engaging exploration of the digital world and its impact on today’s youth.

The India Today Conclave with its theme of ‘Brand Bharat: An Assertive Nation in an Uncertain World’ will host thought-provoking discussions, exploring how India, with its political stability and unique social vibrancy, can ascend to the forefront of geopolitics and business. The event promises a concise yet impactful debate on India’s role in shaping the global landscape from influential voices converging from various sectors on one platform.

Speakers- https://www.indiatoday.in/india-today-conclave/2024/speakers

Programme Agenda- https://www.indiatoday.in/india-today-conclave/2024/programme

Registration Link – https://specials.intoday.in/specials/conclave/2024/registration.jsp

March 13, 2024
Anurag Singh Thakur launches the first season of ‘Swaraj’ on OTT platform Amazon Prime

Mumbai: Union Minister for Information and Broadcasting, Shri Anurag Singh Thakur launched the first season of “Swaraj” on OTT platform Amazon Prime, in Mumbai on Tuesday.

Speaking on the occasion, Shri Thakur said, “Today is a moment of pride for us and a true tribute to all those unsung great heroes of our independence who sacrificed everything for the country”. He informed that this serial was commissioned by taking inspiration from the “Azadi Ka Amrit Mahotsav” national campaign of the Prime Minister, Shri Narendra Modi. He said that this serial which was launched in the month of August, 2022, are those stories of bravery in India’s freedom struggle about which very few people know. “These are the wars which got lost somewhere in the pages of history”, said the Union I & B Minister. “Swaraj” is the story of these countless unsung heroes and their indomitable courage, he added.

Elaborating on the series, Shri Thakur said, this serial of 75 episodes covers unsung heroes of freedom struggle of from all corners of our country. It helps us understand the meaning, origins and consequences of colonialism, said the Minister. He further said, In the past, the history of India was written by foreign invaders and rulers according to their political, ideological and economic interests. In this landmark serial, historical events are presented in a broader context to illustrate the concept of ‘Swaraj’, he stated. He added that this will help the national and international audience to understand the spirit of the country and our 500-year long relentless struggle to gain independence from colonial rulers.

Speaking further on the importance of being proud of one’s own rich history, Shri Thakur said, those who do not take pride in their rich historical legacy can never create a great future. If we want to create a great future for the country, then we will have to instil pride in the young generation about our great history, he added. The Union I & B Minister reiterated that over the next 25 years of Amrit Kaal, under the able leadership of PM Narendra Modi, we will move forward at a greater pace in the direction of ‘Viksit Bharat’.

Reflecting on the role of Prasar Bharati in making this series, the Minister appreciated the role being played by Doordarshan and Akashvani in mobilizing and channelizing the emotions and spirit of the citizens in the right direction from time to time through various memorable programs.

The Minister informed the gathering about a new 52 episode serial “Sardar: The Game Changer” which has been launched by Doordarshan on 10th March, 2024, to commemorate the 150th birth anniversary of Sardar Vallabhbhai Patel.

Union I & B Minister stated that the Government is focussed on being an enabler to help the Media & Entertainment sector thrive and achieve greater heights on an international scale. He highlighted initiatives like Ease of Doing Business for film industry, schemes like “Single window clearance” for film-shooting In India and various other incentives. He urged all to create good content in Indian languages and stated that language is not a barrier for a global audience in today’s hyperconnected world. He added that regional Indian cinema has transcended geographies and reached out to a global audience based on good content. He urged the M&E sector stakeholders to make India the ‘Content Hub of the World’.

Also addressing the audience on the occasion, Shri Sushant Sreeram, Country Director, Prime Video, India stated, “This endeavor echoes the essence of our commitment to showcasing and celebrating India’s unique culture and history, and strengthening India’s creative ecosystem, as envisioned in the Letter of Engagement signed between Amazon India and Ministry of Information and Broadcasting last year”.

The Producer of “Swaraj”, Abhimanyu Singh stated that the serial shows the journey of India from the arrival of Vasco Da Gama in 1498 to the attainment of independence in 1947. “When Vasco Da Gama entered in India, our country was the richest country at that time. India’s contribution in world GDP was around 24%. But, after beginning of the rule of East India Company, India’s struggle started. However, the sacrifice of our freedom fighters brought us independence”, he said.

A colourful programme organized on the occasion showcased India’s rich art and culture and varied dance forms. A scintillating performance on a musical narrative depicted the indomitable spirit of millions of ordinary Indians who fought for the freedom of the motherland over the last five centuries.

The telecast of the serial ‘Swaraj’ began on 14th August 2022 in Hindi on DD National and subsequently in nine regional languages (Tamil, Telugu, Kannada, Malayalam, Marathi, Gujarati, Bengali, Odia, and Assamese) on the regional networks of Doordarshan. “Swaraj” program was entrusted to Contiloe Pictures production house, famous for professionally researched and high quality content, which is also suitable for OTT platforms. The program “Swaraj” is now available on Amazon Prime Video. The first season will consist of 10 episodes and will also be available in 7 regional languages – Marathi, Tamil, Telugu, Malayalam, Kannada, Bengali and Gujarati. Subtitles have also been made available in Hindi and English language for the convenience of the viewers.

March 12, 2024
Jasprit Bumrah and Kapil Dev turn teammates for TATA IPL 2024 on JioCinema

Mumbai: Shortly after bringing MS Dhoni in a double role for their inaugural TATA IPL 2024 campaign, JioCinema has now presented Kapil Dev and Jasprit Bumrah in two films as part of their new campaign, titled TV Dekho Toh Aise. The latest set of films from JioCinema focuses specifically on the Connected TV proposition for viewers that prefer watching TATA IPL on digital as well as a big screen. They also bring out the manifold features of the platform that take fans from a ‘lean-back’ to a ‘lean-forward’ viewing experience with an unprecedented degree of autonomy.

TATA IPL 2024 will commence on JioCinema with the southern derby as MS Dhoni’s Chennai Super Kings face off with Royal Challengers Bangalore on 22 March 2024.

The treatment of the films, produced by Chrome Pictures, is banter-filled, as conversations between the two ace cricketers get dotted with tongue-in-cheek remarks at each other, all in good jest. The first film has Bumrah engrossed in watching the TATA IPL on his mobile phone, while Kapil Dev enters the scene and engages him in conversation. Bumrah is seen staking superiority for the way his generation consumes the TATA IPL, until Kapil challenges him, turning on a Connected TV, streaming the same content Bumrah was watching. The second film with the duo takes it a step forward in the same vein, as they discuss the capability of watching the TATA IPL in 4K, with one’s choice of camera angle and key moments.

The latest set of films from JioCinema are guided by India’s clear preference of watching their favourite sports content on Connected TV. All TV sets sold in the country over the past four quarters have been Connected TV’s. Last season, over 125 million people watched the TATA IPL on CTV and this year, about 200 million are expected to do so.

“While there is no doubt that India has gone digital in the way it watches the TATA IPL or any other live sport, Connected TV viewers are a rapidly growing subset within the digital universe,” said a Viacom18 Spokesperson. “Our films with Kapil Dev and Jasprit Bumrah drive home the message that the TATA IPL can not only be enjoyed at convenience with flexibility on a mobile phone but also with high-end features for free on Connected TV. It is the same thrill of the high-octane tournament but on a big screen with the viewer having complete control over the premium viewing experience. It is our submission to cricket fans to get a first-hand experience of how JioCinema is redefining the TV experience and hence the line, ‘TV Dekho Toh Aise’ in the campaign.”

March 12, 2024
Globale Media enters into a preferred partnership with Rooter

Mumbai: Globale Media, a leading player in the Indian mobile and web advertising company, has entered into a preferred partnership with Rooter, India’s largest gaming and e-sports content platform. This alliance marks a significant milestone in expanding both companies’ reach and capabilities to the thriving digital marketing and advertising fraternity.

As part of this strategic alliance, Globale Media will leverage Rooter’s in-built inventory across its branding business present across various digital platforms. Globale Media will be working closely with Rooter to cultivate and nurture a business pipeline, directing at achieving its objectives through the partnership. Through targeted campaigns, and innovative strategies, Globale Media aims to enhance its branding side of the business using Rooter’s extensive range of premium inventories including influencer marketing spread across verticals like FMCG, e-commerce, gaming, and more.

Sharing his views on the partnership, Globale Media CEO & founder Bhavesh Talreja said, “We are thrilled to announce our partnership with Rooter, a pioneering platform in the gaming and e-sports space. This collaboration aligns perfectly with our commitment to delivering innovative solutions and driving meaningful results for our partners. Together with Rooter, we look forward to unlocking new opportunities in the branding space and providing unparalleled value to our clients worldwide.”

Rooter, known for its dynamic and engaging gaming content, will benefit from Globale Media’s extensive network and cutting-edge technology to optimize its advertising revenue streams. By tapping into Globale Media’s comprehensive suite of digital marketing solutions, Rooter aims to further solidify its position as a leading destination for gaming and e-sports enthusiasts, while continuing to build its credibility among brand partners.

Rooter president – sales Sarabjeet Singh who has recently joined the company to spearhead and expand their strategic brand partnerships and advertising revenue channels said, “Rooter has become the go-to platform for brands who wish to engage a highly active gaming audience through a 360-degree suite of brand solutions. As we aim to strengthen this equity, we are excited to build our portfolio of partnerships by collaborating with a reputed player like Globale Media. We look forward to setting new benchmarks in building monetization opportunities for the Indian gaming community while delivering deep value to our partners.”

The partnership between Globale Media and Rooter underscores their shared commitment to innovation, growth, and delivering exceptional value to their audiences. Together, they aim to redefine the digital marketing and branding landscape.

March 12, 2024
Prime Video celebrates the power of women in storytelling with a powerful video message

Mumbai: Prime Video, India’s most loved entertainment destination, has unveiled a contemplative video dedicated to the role of women in entertainment. The video features Prime Video’s key global, as well as Indian leadership team who articulate Prime Video’s undeterred commitment to gender equality and the invaluable contributions of women in storytelling and beyond.

The video features Kelly Day, vice president – International, Prime Video; Gaurav Gandhi, vice president, Asia Pacific & MENA, Sushant Sreeram, country director, Prime Video India and Aparna Purohit, head of Originals – India & Southeast Asia, Prime Video; who come together as a collective voice to convey the service’s gratitude and admiration for the countless contributions and the significant impact made by women through the power of storytelling at Prime Video.

The engaging video takes the viewers into the world of Prime Video and how it has evolved into a home for female talent, where they can proudly display their diverse skills and capabilities in their respective fields of expertise. Narrated by the voices of its leaders, the video emphasizes the significant contribution of Amazon Originals in presenting a wide array of female-centric narratives. These stories are powerful, inspiring, loud, magical, real, uncomfortable, and unapologetic – mirroring the complexity and diversity of the world we live in. Each story is designed to spark conversation and inspire change, highlighting Prime Video’s commitment to elevating female voices and perspectives.

Prime Video is known for bringing relatable stories of women and by women to life, and the video shows scenes of some of fan-favourites and acclaimed titles featuring women characters in pivotal roles such as the International Originals like Citadel, The Lord of the Rings: The Rings of Power, The Marvellous Mrs. Maisel, Fleabag, The Wheel of Time, as well as Indian Originals such as Dahaad, Made in Heaven, Maja Ma, Hush Hush, Four More Shots Please! Suzhal – the vortex, to name a few. The video ends with an enticing glimpse of two of the highly anticipated titles premiering soon on Prime Video – Amazon Original series Big Girls Don’t Cry, a coming-of-age all-girls high school drama that premieres on 14 March; and Amazon Original movie Ae Watan Mere Watan, an untold story of a young woman revolutionary based during pre-independent India era, starring Sara Ali Khan that premieres on 21st March. The video concludes with a powerful declaration: Prime Video honors women daily through its dedication to storytelling that places women at the forefront. The previewed titles represent only the beginning. Throughout every moment, day, week, and month of 2024, Prime Video promises a line-up of captivating stories that spotlight strong, inspirational, and relatable female characters, showcasing the service’s commitment to celebrating and empowering women through innovative narratives.

March 12, 2024