Category: iWorld

  • Think outside the colour box this Holi and explore these unique activities

    Think outside the colour box this Holi and explore these unique activities

    Mumbai: Looking to add a splash of excitement to your festivities this Holi? While the festival’s usual splashes of colour are undeniably thrilling, who says you can’t have a blast without them? Whether you’re opting for a colour-free celebration for safety reasons or simply want to enjoy the long weekend differently, we’ve curated a lineup of exciting activities to ensure you have a fantastic time. From immersing yourself in audio entertainment to planning your dream getaway and indulging in some delicious treats, there’s something for everyone to enjoy.

    Educate, entertain and enrich yourself with audio content on Audible

    If you’re looking for entertainment, downtime with self-care or some self-development, Audible has got you covered with its diverse range of audio content. Be it romance, thriller, horror, comedy or self-help, there’s something for everyone to tune in to. Check out star-studded audio series such as the four seasons of ‘Marvel’s Wastelanders’ in Hindi or dive into shows like ‘Desi Down Under,’ or ‘Little Things: Jab Dhruv Met Kavya,’ which will transport you to a different world. Well, not just this, you can take advantage of the day indoors to pamper yourself and get that skincare regime in place by listening to tips from experts like Vasudha Rai or Jaishree Sharad from their audiobooks too. Alternatively, seize the opportunity to finally dive into that audiobook that has been sitting in your content library for ages.

    Tick some titles off your watchlist on Amazon Prime Video

    In the era of endless streaming options, there’s no shortage of binge-worthy content to dive into, making it the ultimate way to unwind during the Holi festivities. Whether you’re a sucker for suspenseful thrillers, heartwarming dramas, or gut-busting comedies, the vast array of web series and films across platforms like Amazon Prime Video guarantee there’s something for every taste. Consider adding recent releases like ‘Big Girls Don’t Cry,’ ‘Poacher’, ‘Indian Police Force’ and the upcoming release, ‘Ae Watan Mere Watan,’ to your Holi watchlist. So, grab your popcorn, pull the curtains, and get ready for a cinematic adventure right in the comfort of your own home!

    Take that trip you’ve been dreaming of with Skyscanner!

    Thinking of a quick getaway this weekend? Utilise the time off to plan an unforgettable trip with Skyscanner. For a relaxing getaway to a serene hill station or an adventurous international escapade, Skyscanner has got you covered. A recent survey by Skyscanner’s Travel in Focus Report 2023 revealed that 56% of Indians would squeeze in as many small trips as possible at the same price, rather than one big holiday. If you’re the same, then this weekend is for you. Plus, with a little bit of planning in advance, you can snag amazing deals and score big savings on your travel expenses. Whether you’re looking to explore the breathtaking landscapes of Himachal Pradesh or soak in the sun-kissed beaches of Thailand for a rejuvenating experience, there’s a destination out there calling your name.

    Whip up some desserts for your folks!

    What better way to celebrate Holi than by indulging in delicious homemade sweets? Channel your inner chef and whip up some mouthwatering treats for yourself and your family. From traditional Indian delicacies like ‘Thandai,’ ‘Dahi Bhalla,’ ‘Karanji,’ ‘Puranpoli’ to modern delights like ‘chocolate truffles’ and ‘fruit tarts,’ the options are endless. Not only is cooking a fun and rewarding activity, but it also allows you to bond with your loved ones over shared culinary experiences.

    Pro tip: Remember to personalise your creations with colours, unique flavours and decorations to add a special touch to your Holi festivities! So, put on your chef’s hat, gather your ingredients, and treat yourself to some delectable homemade dishes!

    Swipe right on love and find your ideal match on Tinder!

    Spice up your Holi celebrations by creating a fun profile on Tinder and setting up a festive date with someone special. Whether you’re seeking a casual hangout or a meaningful connection, Holi can be the perfect opportunity to meet new people and add some excitement to your love life. Swipe through profiles, make connections, and plan a date to celebrate the festival of colours together. Who knows? You might just stumble upon your perfect match amidst the vibrant hues of Holi!

  • Tata Play in association with Disney Star launches Tata Play 4K platform service

    Tata Play in association with Disney Star launches Tata Play 4K platform service

    Mumbai: As the consumer need for top-tier viewing experiences in entertainment continues to soar, Tata Play, the No.1 Direct-to-home platform in India, in association with Disney Star is launching the Tata Play 4K platform service, this Tata IPL Season. The service will cater to a large cohort of audiences desiring access to ultra-high definition 4K content via television. Tata Play Binge+ Android Set-top box viewers will have the opportunity to elevate their experience of watching Disney Star’s marquee sporting events like Tata IPL, ICC T20 World Cup, and a string of popular movies like D-Day, Arjun Reddy, Goodluck Jerry, A Thursday, Talvaar and many more on the Tata Play 4K service.

    With an introductory price of INR 99/month, Tata Play 4K Service promises to make each exhilarating sporting moment an exceptional viewing experience, offering unparalleled clarity, detail, and immersion. With four times the resolution of standard HD, Tata IPL on Tata Play 4K service will deliver stunning visuals that will bring every scene to life, making it feel like you’re right there in the action.

    Speaking about the launch of Tata Play 4K Service, Tata Play’s Chief Commercial and Content Officer, Pallavi Puri said, “We are thrilled to announce the launch of Tata Play 4K in association with our content partner, Disney Star. As we introduce our first-ever 4K service for Tata IPL, we’re poised to revolutionize the sports viewing experience for our subscribers. And it will not just rest with Tata IPL. We are gearing up to introduce a robust content pipeline with key sporting events and blockbuster movies, international content on the Tata Play 4K service, ensuring a consistently dynamic and enriching visual immersion on TV.”

    “We are excited to usher in a new era of television viewing with the Tata Play 4K service. This collaboration with Tata Play represents our shared commitment to innovation, excellence, and providing audiences with unparalleled viewing experiences. The introduction of the 4K service, starting with the Tata IPL this year, signifies our commitment to always better viewer experience, bringing sports and entertainment to life like never before. We are thrilled to witness how this service will metamorphose living rooms across India into immersive theatres of Ultra HD excitement and drama, igniting a revolution in TV viewing,” said Disney Star head of distribution and international Gurjeev Singh Kapoor.

    Tata Play 4K joins Tata Play’s range of 40 entertainment and infotainment value-added services suitable across age groups. Tata Play Value Added Services have been providing content across genres like Entertainment, Kids, Learn, Regional, Devotion etc, that ensures every viewer is entertained throughout without any dearth of choices. 

  • JioCinema Welcomes Dalmia Cement as Associate Sponsor for TATA IPL 2024

    JioCinema Welcomes Dalmia Cement as Associate Sponsor for TATA IPL 2024

    Mumbai: JioCinema, India’s leading streaming platform, today announced an exciting partnership with Dalmia Cement, a major Indian cement company, as an associate sponsor for the highly anticipated TATA IPL 2024 season.

    This collaboration brings together two of India’s most trusted brands, promising an exceptional cricket viewing experience for millions of fans nationwide. With
    Dalmia Cement joining the TATA IPL 2024 journey, JioCinema is geared up to offer an unparalleled level of engagement and entertainment throughout the tournament.

    Commenting on the association, spokesperson for JioCinema, said: “We are delighted to welcome Dalmia Cement on board as an associate sponsor for the TATA IPL 2024. Dalmia Cement’s reputation for innovation and excellence aligns perfectly with the dynamic spirit of the IPL. This partnership promises to be a win-win, not only for both brands but also for our viewers who can expect an even more exciting and enriching cricket experience on JioCinema.”

    Sameer Nagpal, COO, Dalmia Cement (Bharat) Ltd., added: “We are thrilled to partner with JioCinema as an associate sponsor for the TATA IPL 2024. The IPL is a national phenomenon, uniting millions through their love for the game. This massive platform provides us with a unique opportunity to educate crores of aspiring home owners in India, about the importance of RCF (ie roof, column & foundation) in ensuring that their dream house lasts for generations to come”.

    TATA IPL 2024 will commence on JioCinema with the southern derby as MS Dhoni’s Chennai Super Kings face off with Royal Challengers Bengaluru on March 22, 2024. Viewers will be able to catch the latest season for free in 4K across 12 languages introducing Haryanvi for the first time, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features, including ‘Jeeto Dhan Dhana Dhan’.

  • Chana Jor app partners with Playbox TV

    Chana Jor app partners with Playbox TV

    Mumbai: Chana Jor app, a go to destination for snackable entertainment content has partnered with Playbox TV (A one stop entertainment solution), giving you access to a vast selection of content along with Chana Jor, under one subscription on a single app.

    Chana Jor app offers users entertaining, laughable and snackable content as its name suggests. Content resonates with everyday story spanning through various genres, including comedy, drama, love stories and more. It holds a reputation for delivering content that resonates with diverse audiences. With Playbox TV’s massy reach and consumer friendly experience, this partnership is set to create a seamless and enjoyable experience for viewers seeking a break from the mundane.

    Chana Jor app COO Archita Jasani spoke about the collaboration, “This partnership marks an exciting milestone for us, as it broaden our audience reach and offer our engaging content to even more viewers. With this collaboration with Playbox TV, we’re enhancing accessibility and convenience for our users, ensuring that they can easily enjoy our diverse range of entertainment content.”

    Playbox TV COO Angad Sule expressed, “The current market has seen a rise in the demand for comedy content. Our goal is to provide our customers with richer and more diverse content and this partnership with Chana Jor helps us to enrich our offering. This partnership will help our viewers enjoy a more diverse and rich content and hel us fullfil our mission.”

    Chana Jor is the only all Hindi app in India and world today and this collaboration aims at bringing Chana Jor’s content reach more households and consumers who wants to enjoy local, regional and even international content being available in their native Hindi language. From stand-up specials to hilarious web series, users can now access a curated collection of laughter-inducing content at their fingertips.

    Playbox TV’s onboarding of Chana Jor App opens the doors to a world of laughter, drama and more, offering users a well-rounded entertainment experience.

  • JioCinema offers fans a ‘Golden’ opportunity on opening day of TATA IPL 2024 with Jeeto Dhan Dhana Dhan

    JioCinema offers fans a ‘Golden’ opportunity on opening day of TATA IPL 2024 with Jeeto Dhan Dhana Dhan

    Mumbai: JioCinema announced it is bringing back its popular predict and win game Jeeto Dhan Dhana Dhan with a bang this season with My11Circle as the presenting sponsor. When Chennai Super Kings take on Royal Challengers Bengaluru on March 22, viewers will be able to win gold worth Rs 50 lakhs as the first prize, while the second prize will be gold worth Rs 10 lakhs and 50 winners get a chance to win Rs 1 lakh respectively on Jeeto Dhan Dhana Dhan.

    In addition to this, fans will stand a chance to win a motorcycle and a Smart TV every game, from the second match onwards. JioCinema has sweetened the contest this season where fans can also try their fortunes at winning the weekly bumper prize for this season, an elegant hatchback car.

    Free-to-play, Jeeto Dhan Dhana Dhan will also offer viewers multiple brand coupons of great value for every right answer. Viewers can hold the phone in portrait or landscape mode, a new introduction for fans this year, which will open a chat box at the bottom of the screen where the question appears before every over along with four options. Viewers who give the most correct answers during the match, stand a chance to win the grand prizes.

    Jeeto Dhan Dhana Dhan aims to enhance the viewer’s experience and involvement while watching the TATA IPL on JioCinema vis-à-vis passively watching the league on legacy platforms. Introduced last season, Jeeto Dhan Dhana Dhan was an instant success as lucky contestants drove away a premium hatchback car. Within just one season of IPL, Jeeto Dhan Dhana Dhan became a platform for heartwarming tales of changed fortunes from India’s heartlands.

    “My11Circle is thrilled to come on board as presenting sponsors of the Jeeto Dhan Dhana Dhan on JioCinema. It’s a perfectly synergized partnership that will give us the most opportune way to connect with our consumers during the IPL,” said Games 24×7 associate VP – Brand & Marketing Avik Kanungo. “This collaboration is a meaningful way to connect with live cricket audience at scale in an event that no one in India affords to miss.”

    “Our intent is to reinvent the live sport viewing experience by making it more engaging and that is why we have upped the stakes this season on Jeeto Dhan Dhana Dhan,” said a Viacom18 Spokesperson. “Gamification of content makes the digital sport consumption experience more meaningful as it incentivises their commitment to the platform. For sponsors, this massive, engaged audience, increases their brand visibility, engagement, and potentially driving new users for their brands.”

  • Business Today Banking & Economy Summit and BT Best Banks Awards celebrates the theme, Indian Banking: Bigger. Bolder. Boundless

    Business Today Banking & Economy Summit and BT Best Banks Awards celebrates the theme, Indian Banking: Bigger. Bolder. Boundless

    Mumbai: The prestigious annual Business Today Banking & Economy Summit and BT Best Banks Awards will be held in Gandhinagar’s GIFT City on Friday, 22 March 2024. The theme for the event this year is ‘Indian Banking: Bigger. Bolder. Boundless,’ and it will feature an impressive line-up of influential figures, thought leaders, and experts from the financial industry who will deliberate on pressing issues such as the state of the Indian economy, the modern financial lending landscape, and a blueprint for a global financial hotspot, among others.

    Union minister for road transport & highways Nitin Gadkari is the chief guest at the event, while chief minister of Gujarat Bhupendra Patel is the guest of honour. Industry stalwarts such as HDFC Bank MD & CEO Sashidhar Jagdishan will also attend. The line-up for the summit includes names such as the 16th Finance Commission of India chairman  Dr Arvind Panagariya; NSE MD & CEO – Ashishkumar Chauhan; J P Morgan senior country officer India and vice chairman Asia Pacific Kaustubh Kulkarni; Ujjivan Small Finance Bank MD & CEO Ittira Davis; The Karur Vysya Bank, MD & CEO – B. Ramesh Babu; Tata Capital digital head Shallu Kaushik; Lendingkart co-founder & CEO Harshvardhan Lunia; Perfios Software Solutions CEO Sabyasachi Goswami; Bank of Maharashtra ED Asheesh Pandey; KPMG in India, partner and head – financial services advisory – Sanjay Doshi; International Financial Services Centres Authority, chairperson Kalyanaraman Rajaraman GMDC, MD – Roopwant Singh; author, speaker, and influencer – Chetan Bhagat.

    A special issue of Business Today on India’s Best Banks will be released at the event, followed by the highly anticipated presentation ceremony of the BT Best Banks Awards. The 28th edition of the BT-KPMG Best Banks and NBFCs Survey identified those institutions that weathered all storms in 2022-23, innovated both in products and services, nurtured talent and leveraged the strengths of fintech or technology partners to prepare for the future. There are 16 award categories across banking, NBFCs, and the fintech space. While six of them are quantitative awards based on a rigorous evaluation of the financial performance of banks and NBFCs for FY23, the other 10 categories were decided by a high-profile jury headed by Anand Kumar Sinha, former deputy governor of the Reserve Bank of India. The other members of the jury were NSE, MD & CEO – Ashishkumar Chauhan; Avendus co-founder & executive vice chairman Ranu Vohra; Arcil MD & CEO Pallav Mohapatra; ICICI Bank former ED N.S. Kannan; and CMS Info Systems executive vice chairman & CEO Rajiv Kaul.

    Amidst global economic challenges marked by high volatility in the financial markets, disruptions in supply chains, and inflationary pressures, the Indian economy stands resilient, albeit not immune. The Business Today Banking & Economy Summit aims to address the key trends and issues shaping the banking and financial sector, providing a platform for policymakers, regulators, industry executives, and innovators to exchange ideas and chart the course forward.

  • Kiko Live crosses 100,000 fulfilled Kirana orders on the ONDC Network

    Kiko Live crosses 100,000 fulfilled Kirana orders on the ONDC Network

    Mumbai: Kiko Live, a SaaS solution for neighbourhood stores and a Seller Network Participant on ONDC Network, has successfully unlocked a major milestone for local kirana stores and retailers on the back of ONDC Network. Kiko Live recently achieved a major milestone of processing over 100,000 total orders on the ONDC Network.

    Since its onboarding on the Open Network in December 2023, sellers on Kiko have witnessed significant business growth. From 30-40 orders per day just 3 months ago, Kiko Live is now consistently seeing 2500+ orders per day.

    Kiko works directly with Kirana stores to digitize their business. 13 million Kirana stores in India generate over $800 billion in annual business, yet most of them do not have a digital footprint. These sellers continue to depend on orders received over call and Whatsapp for their home delivery business which constitutes over 10% of their business — that’s an $80 billion plus Kirana led home delivery business that already exists today, in spite of availability of Quick Commerce.

    Quick commerce at under $4 billion is a small fraction of the Kirana home delivery business even today. Kiko Live helps sellers build their digital storefront on ONDC Network and helps them give their store customers an online experience.

    Selling online had been challenging for small retailers in the past. The few who tried, struggled to maintain high inventory fill rates i.e a customer may order 5 items but only receive 3 due to stock-outs. This led to poor buyer experiences. Kiko Live has been able to address this for the retailers, helping them build a thriving business on the ONDC Network. Some retailers are already receiving over 300 orders a day within a couple of weeks of going online.

    By leveraging the ONDC Network, Kiko Live has made it easier for small stores to onboard and sell online. A key accomplishment achieved by Kiko Live is enabling high fulfillment rates by the retailers, with sellers achieving 99% order fill rates to date. The app has also focused on a low-cost model of hyperlocal fulfillment.

    These efforts have led to order cancellation rates of less than 1% and repeat buying rates that are now crossing 30% of all orders.

    Kiko Live success is attributed to their easy to use tech, and their operational efficiency that invests efforts in training retailers, and doing neighborhood activities to promote their sellers and build their business in the early days. Sellers receive handholding till they start receiving 10-15 daily orders. Even after that, remote operations support takes over, assisting sellers till they are able to operate without support.

    ONDC MD & CEO T Koshy said, “ONDC Network is helping take digital commerce to every corner of the country in an open, inclusive way that empowers all stakeholders. By creating a level playing field, the Open Network allows small, hyperlocal retailers like Kirana stores to leverage technology, drive new sales channels, and grow their business in ways that was not possible before. We are happy to see Kiko Live’s growth in a short span of 2 months. Facilitating high fulfillment rates and quick deliveries, it has unlocked the potential for thousands of neighborhood Kirana stores to thrive in the digital economy.”

    Kiko Live co-founder Alok Chawla said, “We celebrate Kiko’s meteoric growth journey, starting with 30-40 orders a day in mid-December 2023, and now helping retailers drive 2500+ orders a day through ONDC Network in just over 3 months. We continue to grow aggressively month on month, from 10,000 orders in January to 40,000 orders in February 2024 and we plan to close March 2024 with over 70,000 orders. We have already helped retailers successfully process over 100,000 orders on ONDC Network and  plan to help retailers process over 1.5 million monthly orders before the end of FY25.”

  • ‘Zee Family Pack’ unveiled on YouTube TV

    ‘Zee Family Pack’ unveiled on YouTube TV

    Mumbai: Embark on an immersive journey into South Asian entertainment with the much-anticipated launch of Zee’s new video packages, now gracing screens nationwide on YouTube TV. Unveiling the “Zee Family” package, this strategic partnership introduces an impressive selection of 18 premium channels on the YouTube TV platform, dedicated to captivating the diverse and vibrant South Asian community across the United States.

    Asia TV USA Ltd and YouTube TV are thrilled to announce the successful launch of 18 channels from Zee Entertainment in the USA. This partnership marks a significant milestone in catering to the diverse needs of the South Asian population in the USA, particularly regional language speakers such as Telugu, Tamil, Kannada, Marathi etc, the regional languages have seen tremendous growth in the last decade as per the data released in the 2020 US Census.

    This landmark collaboration not only reaffirms the availability of the flagship Hindi general entertainment channel Zee TV, but also introduces a total of 17 additional ZEE channels, offering a rich variety spanning multiple languages. The expanded lineup includes popular channels such as Zee Cinema, &TV, Zee Bangla, Zee Tamil, Zee Telugu, Zee Kannada, Zee Keralam, Zee Marathi, Zee Punjabi, Zee World, and others.

    Zee Entertainment Enterprises Ltd president of content and international markets Punit Misra, emphasized the strategic significance of the U.S. market within ZEE’s global strategy. “The rising South Asian population in the U.S. not only underscores our commitment but also presents a unique prospect for us to fulfill the evolving content preferences of this expanding demographic in the U.S. The strategic partnership with YouTube TV will enable viewers in USA, access to a vast repertoire of rich, multi-lingual content from India showcasing the Country’s culture and traditions, ensuring an immersive and fulfilling viewing experience for consumers.

    This collaboration with ZEE marks a significant stride in delivering a premium suite of channels tailored to the South Asian audience to YouTube TV customers nationwide. Emphasizing the importance of this alliance, Zee Entertainment Enterprises Ltd chief business officer for international business Ashok Namboodiri affirmed, “Our partnership is pivotal in realizing our growth objectives in the U.S., guaranteeing the provision of a diverse range of entertainment options specifically curated for the South Asian audiences subscribing to YouTube TV.”

    For more details on our South Asian TV packages on YouTube TV, immerse yourself in the India Family pack experience at https://tv.youtube.com/store. Elevate your entertainment and embrace the diversity!

  • Planetcast expands online content streaming services acquiring Switch Media OTT, Australia

    Planetcast expands online content streaming services acquiring Switch Media OTT, Australia

    Mumbai: Planetcast Media Services, a media technology services provider in India and Southeast Asia, has announced the acquisition of one of its key partners, Switch Media, a white-label OTT platform provider deployed across Asia-Pacific, Europe and the US. The transaction, which has been finalised, will transfer full control of all Switch Media’s assets to Planetcast.

    Founded in 2006, the Australian headquartered Switch Media has innovated and delivered complex, multi-award-winning online streaming solutions, from ingest to delivery, for major brands and live events worldwide, including the Summer and Winter Olympics, FIFA World Cup and Formula 1 for customers such as Foxtel Australia and Media Prima Malaysia. Switch Media is already a strategic partner of Planetcast and has been providing cutting-edge OTT solutions to the company. The acquisition enables Planetcast to fully integrate Switch Media’s online video solutions with Planetcast’s unified platform, NexC and ensure that Switch Media’s OTT product roadmap is perfectly aligned with Planetcast’s customer requirements.

    “Switch Media is the perfect acquisition for Planetcast’s NexC platform, providing us with proven world-class OTT capabilities that are a vital cornerstone of our media services and solutions portfolio and one that will help us build out our international expansion strategy,” said Planetcast’s CEO Sanjay Duda. “Battle-tested across varied customer segments such as Pay TV Operators, broadcasters and Telcos, Switch Media’s OTT platform has successfully hosted some of the most sensitive global sports and entertainment properties. We welcome the Switch Media team to the Planetcast family. We are looking forward to more tightly integrating its feature-rich OTT solutions with NexC, our cloud-first unified-service platform, to ensure that our customers can streamline content operations and drive monetisation.”

    Commenting on its plans for Planetcast, Apollo Global head of India private equity Utsav Baijal said: “Because Planetcast adds significant value to its Indian and Asian customers, we are actively looking for such synergistic cross-border, global transactions such as Switch Media as the most effective way to build their international footprint and capability set.”

    Developed over almost two decades, Switch Media’s modular and flexible solutions meet the media and entertainment industry’s changing requirements, through a versatile workflow engine that enables customers to ingest, manage, deliver, monetise, and analyse online video. The result is exceptional online content for viewers and a flexible suite of capabilities enabling customers to drive OTT monetisation.

    Switch Media’s CEO, Mark Johns said of the acquisition: “Our journey with Planetcast promises to open up new markets and broaden our customer-base. The integration with Planetcast’s NexC platform will unlock tremendous value for Switch Media’s customers seeking to better leverage their content. Additionally, Planetcast’s large support infrastructure will further enhance agility and availability of support to Switch customers.”

  • “No matter the platform, if the music is good, it will be recognized”: Music composer Dhruv Dhalla

    “No matter the platform, if the music is good, it will be recognized”: Music composer Dhruv Dhalla

    Mumbai: Music has the power to transcend boundaries and evoke emotions like no other art form. And among the sea of music composers, Dhruv Dhalla epitomizes this with his illustrious journey in Bollywood.

    From his humble beginnings in a business class family to becoming a powerhouse in the Indian film music industry, Dhruv’s journey is nothing short of inspiring. With unforgettable contributions to iconic films like ‘Khosla Ka Ghosla’ and ‘Oye Lucky, Lucky Oye,’ Dhruv’s illustrious career has left an indelible mark on the industry. His recent collaboration with Dharma Productions for the upcoming film ‘Mr and Mrs Mahi’ promises to once again enchant audiences with his soulful melodies.

    Indiantelevision in conversation with Dhruv Dhalla talked about various topics, from his journey to collaborating with international artists and navigating feedback and criticism, and more…

    Edited Excerpts:

    On your journey in the music industry so far

    I consider myself very fortunate to have started my career as a composer in the film industry with Dibakar Banarjee. His knowledge of film and music was a masterclass, and both my films with him – Khosla Ka Ghosla and Oye Lucky Lucky Oye – were amazing experiences.

    Bollywood is not for the faint-hearted. It’s a rollercoaster ride with some highs and a lot of lows. I realised that the idea is to keep working and not let failure be a deterrent. Patience and persistence will eventually be rewarded.

    On your collaboration with Dharma Productions for “Mr and Mrs Mahi,” and what can audiences anticipate from the soulful melody by Kavita Seth

    I had composed a song a while back and called Kavita Seth for the recording as a demo track. After she sang it, Kavita ji told me to pitch the song to a big film or production house. She was instrumental in making me believe that this song deserved a big canvas. And as luck would have it, it reached Dharma Productions and got selected. It’s a very soulful song, beautifully rendered by Kavita Seth and written by Devender Kafir. I really hope it touches the right chord and emotions with people.

    On your insights on the multifaceted impact of AI in music composition, balancing its potential as a creative tool with ethical considerations surrounding copyright, ownership, and artistic integrity

    I would consider AI as a tool, just as we use music software and technology for composing and production. Art in any form is a combination of feelings, emotions, and passion. It needs to have a human touch; otherwise, it’s mechanical.

    Creating music through AI can be interesting, but it needs a human brain and heart to guide it. Otherwise, music all over the world would start feeling and sounding similar, which is not the point of any art form.

    On perceiving bilingual collaborations like Shreya Ghoshal’s “Guli Mata,” which involve international artists, and do you aspire to engage in similar endeavors

    Artist collaborations are always interesting. The cultural blends always have a fresh mix. I’m working on a concept of creating Western music, with Western symphonic production, yet giving it a hint of our flavor. In the universal language of music, anything is possible!

    On navigating feedback and criticism, both positive and negative, within your creative process

    Negative criticism is what one needs to look out for. That’s where change and growth come. It’s okay to be praised for something good, but the challenge is to accept, re-learn, and start again. A fresh start is hard, but that’s where I, as an artist, have learned and discovered more. That’s where one gets better.

    On the advice that you would impart to aspiring composers seeking entry into the Bollywood music scene

    It’s a great space for young and upcoming composers. They do not need Bollywood or films to make a mark anymore. Social media, reels, YouTube are as big platforms as any. And they come without defined boundaries and references. You’re free to express as you like. I would advise the younger musicians to explore this space and create as much as they can. No matter the platform, if the music is good, it will be recognized.

    On envisioning the future of the music industry, anticipating its trajectory

    I feel the future of the music industry will be technology-driven. Songs will be seen more than heard. Ten to twenty-second reels have already shortened the attention span of the brain. Gratification will be delivered faster, and music will be consumed more than it needs to be felt.