ITV

Category: iWorld

  • Meta and Star Sports forge partnership with 250+ creators to elevate IPL 2024 fan experience

    Meta and Star Sports forge partnership with 250+ creators to elevate IPL 2024 fan experience

    Mumbai: In a bid to amplify discussions and celebrate the cricket frenzy, Meta has embarked on a collaborative journey with over 250 content creators, uniting voices on Threads during the ongoing tournament. According to the 2024 GenZ Trend Talk report reveals a staggering statistic: over 90 percent of teens proudly identify themselves as part of a fandom, with cricket emerging as a primary passion. This fervor was unmistakably palpable during the ICC Men’s Cricket World Cup 2023, which garnered a staggering 16.9 billion views on ICC’s platforms on Meta, a trend that continues to resonate today.

    Some of these accounts include:

    Teams – Chennai Super Kings, Mumbai Indians and Royal Challengers Bengaluru.

    Experts – ex cricketer Akash Chopra, sports presenter Ridhima Pathak and analyst Mufaddal Vohra.

    Creators – Naveen Singh aka bihariladka, Shreyas Mendiratta and Deepika Venkatachalam aka deepika_v__

    “The current cricket fever is all about intense rivalries, passionate involvement and strong fan following. With platforms like Threads that enable fans and experts to voice their opinions and Instagram that allows fans and athletes to share moments and create unique content related to the games, we are dedicated to heighten this excitement through our partnerships and collaborations with creators from all over India. We’re thankful to our partners like Star Sports as well, to join in this journey,” said Meta, India director, Content and Community Partnerships Paras Sharma.

    Meta has teamed up with Star Sports, as was done during the ICC Men’s Cricket World Cup 2023, to create engaging experiences for fans throughout the tournament. This is being achieved through regular interventions at various touchpoints, stated the company.

    ‘Ask Star’ – During a live match, fans can submit their questions to the commentary team at Star Sports on Threads, who will then select some of them to answer.

    ‘Ajab Gajab T20 Challenge’ – Star Sports developed a one-of-a-kind concept where former cricketers and a group of content creators played a game of box cricket before the start of the tournament. The participants included cricketers such as Harbhajan Singh, Irfaan Pathan, and Steve Smith, as well as content creators like Naveen Singh, Dharna Durga and Rishabh Shukla. This event was broadcasted on Star Sports and also available on reels for fans to watch.

    ‘Shor Squad’ – A group of selected creators will have the opportunity to have their reels broadcasted live during the matches.

    “At Star Sports, our mission is to enhance the cricketing experience for fans across every platform. We are thrilled to bring the cricket extravaganza to life through our Creator Network program, joining hands with top creators and influencers to deliver an immersive experience by dialing up fan engagement, with initiatives like ‘Ask Star’ (Give fans a chance to ask questions to their favorite cricketing expert), ‘Dream Job’ (A chance to become an anchor on Star Sports) and the ‘Ajab Gajab T20 Challenge’ (A mixed team match between cricketing heroes & fans). Together with Meta, we’re redefining fan engagement and are committed to creating unforgettable money can’t buy experiences for every cricket enthusiast, uniting fans in the spirit of the game,” said Star Sports marketing head Vikram Passi.

    In addition to partnerships with broadcasting giants, Meta has also forged alliances with cricketing powerhouses like Mumbai Indians and Kolkata Knight Riders. Through collaborative efforts such as creator days, content creators were given the unparalleled opportunity to interact and collaborate with teams and players, further enriching the fan experience.

  • Planetcast expands online content streaming services with acquisition of Switch Media OTT, Australia

    Planetcast expands online content streaming services with acquisition of Switch Media OTT, Australia

    Mumbai: Planetcast Media Services, a leading media technology services provider in India and Southeast Asia, today announces the acquisition of one of its key partners, Switch Media, a white-label OTT platform provider deployed across Asia-Pacific, Europe and the US. The transaction, which has been finalised, will transfer full control of all Switch Media’s assets to Planetcast.

    Founded in 2006, the Australian-headquartered Switch Media has innovated and delivered complex, multi-award-winning online streaming solutions, from ingest to delivery, for major brands and live events worldwide, including the Summer and Winter Olympics, FIFA World Cup and Formula 1 for customers such as Foxtel Australia and Media Prima Malaysia. Switch Media is already a strategic partner of Planetcast and has been providing cutting-edge OTT solutions to the company. The acquisition enables Planetcast to fully integrate Switch Media’s online video solutions with Planetcast’s unified platform, NexC and ensure that Switch Media’s OTT product roadmap is perfectly aligned with Planetcast’s customer requirements.

    “Switch Media is the perfect acquisition for Planetcast’s NexC platform, providing us with proven world-class OTT capabilities that are a vital cornerstone of our media services and solutions portfolio and one that will help us build out our international expansion strategy,” said Planetcast’s CEO, Sanjay Duda. “Battle-tested across varied customer segments such as Pay TV Operators, broadcasters and Telcos, Switch Media’s OTT platform has successfully hosted some of the most sensitive global sports and entertainment properties. We welcome the Switch Media team to the Planetcast family. We are looking forward to more tightly integrating its feature-rich OTT solutions with NexC, our cloud-first unified-service platform, to ensure that our customers can streamline content operations and drive monetisation.”

    Commenting on its plans for Planetcast, Apollo Global head of India Private Equity Utsav Baijal said: “Because Planetcast adds significant value to its Indian and Asian customers, we are actively looking for such synergistic cross-border, global transactions such as Switch Media as the most effective way to build their international footprint and capability set.”

    Developed over almost two decades, Switch Media’s modular and flexible solutions meet the media and entertainment industry’s changing requirements, through a versatile workflow engine that enables customers to ingest, manage, deliver, monetise, and analyse online video. The result is exceptional online content for viewers and a flexible suite of capabilities enabling customers to drive OTT monetisation.

    Switch Media’s CEO Mark Johns said of the acquisition: “Our journey with Planetcast promises to open up new markets and broaden our

    customer base. The integration with Planetcast’s NexC platform will unlock tremendous value for Switch Media’s customers seeking to better leverage their content. Additionally, Planetcast’s large support infrastructure will further enhance agility and availability of support to Switch customers.” 

  • Warner Bros Discovery & Friday Storytellers create a hattrick with Neeraj Pandey’s ‘Secrets of the Buddha Relics’

    Warner Bros Discovery & Friday Storytellers create a hattrick with Neeraj Pandey’s ‘Secrets of the Buddha Relics’

    Mumbai: Upon its OTT debut in January, the documentary “Secrets of the Buddha Relics” captivated audiences with its compelling storytelling and exploration of ancient mysteries. Following its premiere on the Discovery Channel, the documentary garnered widespread acclaim, ranking among the top five shows in the factual genre and establishing itself as one of the top-rated Indian originals on the channel. Its success extended to discovery+, where it claimed the number-one spot on the OTT platform, further solidifying its status as a must-watch production.

    Created by acclaimed writer/director Neeraj Pandey and produced by Shital Bhatia, with direction by Raghav Jairath and hosted by actor Manoj Bajpayee, the show delves into the final days of Gautam Buddha and explores the origins and current state of the relics which have intrigues generations. The documentary traces the origins, cultural and spiritual significance and the mystical stories behind how the relics came to be. Continuing the momentum of the previous two installments, ‘Secret of the Buddha Relics’ has been well received by audiences and critics alike.

    Commenting on the success, Manoj Bajpayee said “Seeing the ‘Secrets’ series become extremely popular has been incredibly exciting. It’s amazing to see the love viewers have showered on the franchise, and it shows how interested they are when history is brought alive in a fascinating way on-screen.” Secrets of the Buddha Relics’ has followed on the back of the previous two extremely successful series ‘Secrets of Sinauli’ and ‘Secrets of the Kohinoor’

    Warner Bros Discovery head of factual and lifestyle cluster, South Asia Sai Abishek said, “We have constantly been striving to up the ante with factual entertainment. Our partners, Friday Storytellers, share our vision of elevating factual entertainment from the region by bringing larger-than-life stories to the screen. We have seen great reception with the ‘Secrets’ franchise and look forward to continuing our partnership with Friday Storytellers.”

    Producer Shital Bhatia, emphasizing the commitment to quality content in factual entertainment, stated “Friday Storytellers vertical focuses on Documentaries, bringing History to life. History, though intriguing, must be backed by extreme and thorough research, separating myth from facts. We aim not only to cater to our strong and loyal audience but also to add newer audiences to the fold through authentic and entertaining storytelling”.

    Raghav Jairath, director of the franchise commented “With the ‘Secrets’ franchise, we set out to create an entertaining yet credible series which all kinds of audiences will appreciate. The aim was to elevate the factual entertainment genre, drawing audiences who will actively seek more instalments of our franchise and we are glad we could make that happen as a team with the recent success of ‘Secrets of the Buddha Relics’.”

    Collaborating with a diverse range of experts from around the world, Friday Storytellers has further solidified the authenticity and integrity of their documentaries. Esteemed figures such as Late Dr B. B. Lal – former director general of ASI (Padma Vibhushan), Dr B.R.Mani – former ADG, ASI, Dr KK Muhammed (Padma Shri), Dr Shashi Tharoor- Parliamentarian, Adv J Sai Deepak- Arguing Counsel, Supreme Court of India, Dr Chandraprakash Dwivedi- Filmmaker, Dr Adrienne Munich- Stony Brook University, Mr. Navtej Sarna- former diplomat, Dr Halle O’Neal –  University of Edinburgh and Dr Danielle Kinsey- Carleton University have lent their expertise, adding a significant level of credibility to the franchise among both general audiences and the global academic community.

  • Top five action-thrillers to explore before the Bade Miyan Chote Miyan premiere

    Top five action-thrillers to explore before the Bade Miyan Chote Miyan premiere

    Mumbai: Step right up, thrill-seekers, before Bade Miyan Chote Miyan sweeps you off your feet in theatres this April! With a plethora of pulse-pounding action awaiting you, dive into the world of Flower of Evil, Secret Fauji, and a line-up of adrenaline-pumping OTT shows and audio series streaming on a variety of OTT platforms. These gripping tales of suspense, intrigue, and jaw-dropping twists will keep you glued to the edge of your seat, craving for more.

    It’s the perfect time to check out five action-thrillers before the grand premiere:

    Code M (Jio Cinema)

    The Jennifer Winget starrer ‘Code M’ on Jio Cinema is about Monica Mehra, an army officer on a mission to uncover the truth behind a mysterious encounter. As she delves deeper into the investigation, she uncovers a web of deceit, conspiracy, and personal stakes, navigating through the complexities of military justice and her own moral dilemmas.

    Super Yoddha (Pocket FM)

    A young prodigy sets a precedent by bagging the highest rank of a 100-year-old clan. His success is short-lived and is out-stripped of the rank until his fiancé presents him with an opportunity to win it back. But the odds are high and at stake is the honor of his clan. Here’s the story of Super Yoddha only on Pocket FM.

    Criminal Justice (Disney+ Hotstar)

    Embark on a gripping journey with Vikrant Massey as Aditya Sharma in the Criminal Justice franchise on Disney+ Hotstar. The show presents an intricate web of crime and justice, and the audience becomes an active participant in unravelling the complex narratives and moral dilemmas that unfold. With each episode, the show presents new challenges, prompting viewers to question assumptions, decipher clues, and ultimately determine the fate of the characters.

    Flower of Evil (MX Player)

    Dubbed in Hindi, the Korean drama ‘Flower of Evil’ unfolds like a thrilling puzzle on your screen. It follows the story of Baek Hee Sung (played by Lee Joong-gi), a man with a dark secret, and his wife Cha Ji Won (played by Moon Chae-won), a detective determined to uncover the truth about her husband’s true identity.

    Secret Fauji (Pocket FM)

    In Secret Fauji, Kabir Shekhawat, a former soldier, who was known to be one of the best soldiers from the Military Intelligence Bureau, battles a mysterious chemical ailment while grappling with his secret marriage to Bollywood star Jennifer Birla. Despite losing his former strength and position, Kabir embarks on a dangerous journey, facing formidable foes. Dive into a gripping tale of love, espionage, and redemption as their pasts collide in this riveting audio drama, available exclusively on Pocket FM. Tune in to witness a saga of resilience and sacrifice in the shadows – don’t miss Secret Fauji, only on Pocket FM.

  • “Indian music scene to mirror the US where independent music/artiste are mainstream”: Artiste First’s Rohit Sobti

    “Indian music scene to mirror the US where independent music/artiste are mainstream”: Artiste First’s Rohit Sobti

    Mumbai: Imagine, if there was no existence of music, the world would have lost half of its color and beauty. In a celebration of this artistic essence, the world recently celebrated Independent Artist Day on 3 April, honoring talented individuals who dare to dream, create, and express themselves independently.

    Among them stands Artiste First, a dynamic label dedicated to promoting independent music and empowering artists. Led by co-founder Rohit Sobti, a multifaceted leader with over 25 years of experience in finance, music, and technology, Artiste First puts artists first, providing a platform for diverse voices and supporting their creative visions.

    Delving deeper into the world of independent music and artists, Indiantelevision.com in conversation with Artiste First’s co-founder Rohit Sobti discussed about the uniqueness of their label, the role of independent labels evolving in the future, common challenges Indie artists face in the competitive music industry and much more…

    Edited Excerpts:

    On the inspiration behind starting Artiste First, and its differance from traditional music labels

    It was started by Tarsame Mittal during Covid. He always wanted to do this for a long time and during covid he found time. His objective was to bring new artists to the industry in an honest, transparent, and passionate way and support them with industry insights and his knowledge. We had collaborated in November 2022 together to co-create it. It is an artist’s first platform. We seek a balance between their indulgence as an artiste and audience, we co-create music(audio/video with them) in a beautiful, open, collaborative environment where we trust each other’s instincts and professionalism.

    On the role of independent labels evolving in the future, with the rise of streaming platforms

    According to me today it is about music. It doesn’t matter to the audience whether the song is of film or an independent artist/label. Independent labels are here acting as a catalyst for the consumer and educating them about how music can be discovered from other platforms and not only from films in India. A song doesn’t need to be on a film to be known and trending.

    Independent labels are becoming the discovery platforms for newer artists, and genres. Like we have explored the Kashmir artiste (where no other independent/mainstream label has worked consistently).

    We have seven very talented artists from Kashmir who have the potential to reach a global audience and the first artiste Faheem Abdullah’s songs are trending in Pakistan, UAE, Saudi Arabia, and other countries apart from India.

    Independent labels are also bringing new-age ways of marketing the song and using art and science (tech) to do so.

    On some common challenges Indie artists face in the competitive music industry, and key tips that you would give them to sustain and thrive

    The most common challenges are –

    a. finding their sound

    b. finding their right audience

    c. finding a platform (record label etc ) to release their music

    d. finding other collaborators to co-create the song. if you are a singer – you need a composer/lyrics/music producer/mix/master engineer etc

    We are building an artiste-first community on Instagram and Discord where we conduct regular sessions with the artiste community to help with the above-mentioned challenges. In our discord community, they have started interacting within themselves.

    On the strategies that you find most effective in reaching diverse audiences, in promoting genre-neutral music

    We need to find the core of the song and a corresponding audience on the digital medium that can act as a community for the music and interim help to spread to larger audiences. We have understood that Instagram is the new platform for discovery and people from all audiences are discovering music from platforms like Instagram, YT Shorts, and in India apps like Josh and Mauj. We try to break the marketing templates with every song release. Our marketing team led by Garishma (supported by Laksh & Deepank) are deep into it.

    On technology shaping the landscape for independent musicians, and what opportunities does it present for them

    Tech is helping in many ways with audio, video, promotions, and fan data. Collaborations have become easy. We can understand the global trends/sounds that are working; and reach out to musicians. Inter-dependence on creative people in order to create an album art or a visualiser. AI helps in everything. Platforms like Musixmatch are helping artists to create visualisers with lyric videos to help them promote their music.

    ⁠In your opinion, do you believe that having a foundation in Indian classical music can benefit artists, regardless of their genre or style? If so, what aspects of Indian classical music do you think are particularly valuable for indie artists seeking to innovate and diversify their sound?

    Right now in 2024, we see artists with learnings from their childhood with a foundation in music and we also see artists who have literally turned their hobby into a profession and the third type we see are music producers coming up with no background in music and learning everything from Youtube as the internet provides you with all sort of learnings.

    It really helps in the long run if you are trained with a good learning foundation of music. Some artists call it “AAMAD” – God’s gift to them then the education doesn’t matter – they are a vessel and music flows through them.

    We work with both these kinds of artists and enjoy working with both.

    On the future of independent music, and Artiste First contributing to its growth and evolution

    We think the Indian music scene will become like the US where independent music/artiste are mainstream. Currently, it is 50:50 approx (mainstream: independent). It is going to tilt towards 75:25 in the next two -three years. You will see a lot of independent artists dominating the mainstream as well because they will have a huge fan base. New streaming/digital platforms are all artist-centric and give them a lot of tools to develop their fanbase and understand deeply to quickly find their orbit of music.

    Artiste First is putting the artiste at the forefront with an honest, passionate, transparent platform to grow their audiences in India and the world and create an open community to help every talented artiste to go to the next level. 

  • All roads led to Zomaland this season with a whopping footfall of over 120,000 attendees

    All roads led to Zomaland this season with a whopping footfall of over 120,000 attendees

    Mumbai: From the cheerful streets of Pune and Delhi to the lively bylanes of Kolkata and the shores of Mumbai, the fourth season of Zomaland by Zomato Live, the LIVE experiences and ticketing by Zomato, which scaled across eight cities this year, culminating in a high-energy finale at Bengaluru. Witnessing a footfall of over 120,000 attendees across all cities, Zomaland orchestrated multi-genre entertainment, diverse cuisine and immersive experiences, highlighting the festival’s extensive scale.

    The undeniable love for food showed brightly as gastronomes from all corners of these eight cities gathered to indulge their taste buds and choose from a spread of 4380 dishes and over 15 beverages. Zomaland served as a stage for 438 established and upcoming food and beverage brands that served up a delightful affair of international and local cuisine.

    In this season, Zomaland curated an eclectic ensemble of 98 musicians and comedians, featuring a mix of international, national, and regional artists, to treat its attendees to 135 hours of pure entertainment. Some of the celebrated names in the music industry and crowd favourites such as Jay Sean, Juggy D, King, Ritviz, Jonita Gandhi, Daler Mehendi, and Indravathi among others set the stage of Zomaland ablaze with their electrifying performances.

    Complementing the musical euphoria, renowned comedians of the country like Biswa, Gaurav Kapoor, Atul Khatri, and Aaditya Kulshreshth wooed the audience across these cities with their epic anecdotes and impeccable comic timing.  

    King, reflecting on his Zomaland experience, said “It was incredibly enjoyable to perform at Zomaland in different cities. The crowd’s energy was electrifying. As an artist, witnessing the audience genuinely enjoy the performance brings me immense joy”.

    Jay Sean added, “I had an amazing time performing at Zomaland in India. It’s truly a special feeling to hear fans sing along to all the songs, even from the early days of my 2-decade career. A big shout out to every fan who came out to the event and had a great time, because I certainly did!”

    Zomaland was a symphony of sights, sounds, and flavours! The iconic Ferris wheel, a towering landmark of the festival, presided over a scene bursting with carnival cheer. Laughter mingled with the excited chatter as attendees captured the vibrant atmosphere with a flurry of selfies. Games within the carnival city fueled the excitement, keeping the energy infectious.

    That’s not all! From the “Table for Everyone” by Black & White Ginger Ale, a haven for discerning palates, to beauty pop-ups and stations for makeup aficionados, the festival catered to every desire. Immersed in the festival’s joyful spirit, Zomalanders savoured delicious food, captivating entertainment, and memories that would last a lifetime.

    Commenting on the fourth season of Zomaland, Zeenah Vilcassim, CEO, of Zomato Live said, “Zomaland Season fourth was a resounding success! We soared to new heights, bringing the magic of India’s food and entertainment festival to eight cities across the country. We delivered on our promise of crafting a bigger and better experience than ever before.

    As a platform that celebrates everything India loves, we poured our hearts into curating the ultimate extravaganza of food, LIVE entertainment, and culture. The overwhelming response this season has set a new standard. We’re already buzzing with ideas to make the next season even more immersive and unforgettable.”

  • Pocket FM shines bright at India Audio and Summit Awards 2024

    Pocket FM shines bright at India Audio and Summit Awards 2024

    Mumbai: Audio series platform Pocket FM announces its triumphant success at the esteemed India Audio Summit & Awards, organised by Radio and Music, with three distinguished awards across various categories.

    The India Audio Summit & Awards, a platform dedicated to celebrating excellence in the field of audio streaming, honored Pocket FM for its outstanding contributions to the industry. The awards ceremony, held on 4 April 2024 in Mumbai, witnessed Pocket FM’s exemplary performance recognised across multiple categories:

    Pocket FM’s innovative approach towards entertainment with its disruptive audio series format earned it the coveted title of ‘Best Audio Streaming Platform ’

    ‘The New Avatar,’ a trending sci-fi audio series on Pocket FM, clinched the award for ‘Best Science Show’. It is a mysterious fantasy drama that depicts the story of a brave prince, Daksh, and his reincarnated soul’s journey to unravel the reasons behind his murder.

    ‘Ek Ladki Ko Dekha To,’ a top-trending fiction audio series on Pocket FM, emerged as the winner for  Best Fiction Show. The fiction drama is the story of Anika who returns to her hometown Manali, along with her daughter, to find her twin kid.

    Pocket FM VP branding and communications Vineet Singh said, “At Pocket FM, we are reshaping how entertainment is consumed, spearheading the binge-listening trend with audio series – a category that we have created. The recognition at IASA 24 underscores our leadership in the audio series category, and highlights our commitment to delivering high-quality entertainment to our audiences.”

  • Karan Kundrra dons the driver’s hat as the ‘Special Uber’ driver to promote Amazon miniTV’s latest web series ‘Love Adhura’

    Karan Kundrra dons the driver’s hat as the ‘Special Uber’ driver to promote Amazon miniTV’s latest web series ‘Love Adhura’

    Mumbai: Amazon miniTV – Amazon’s free video streaming service, has captivated audiences with a host of stellar multi-genre shows. The Amazon miniTV team has always found new and innovative ways to take the service to its fans, by bringing their favourite artists closer to them. To promote its latest romantic thriller series ‘Love Adhura’, the service had a unique idea: the lead actor, Karan Kundrra, surprised customers by becoming their Uber driver for a day and dropping them off to their destinations. Karan drove an Uber Green – the company’s latest offering promoting zero-emission rides.

    Karan Kundrra is a known figure in the entertainment industry and is admired for his witty charm and charisma. As part of the initiative, Karan was seen surprising riders and talking to them about his experience while shooting for Love Adhura, and grooving to a romantic track from the show, on-route to their destinations. The surprise encounter with him driving an Uber left the passengers delighted.

    A passionate romance laced with a nail-biting thriller, Love Adhura stars Karan Kundrra and Erica Fernandes in lead roles and has been receiving phenomenal reviews from both critics and fans. The quintessential engagement of Karan donning the role of an Uber driver joins the innovative Metro ki Sawari campaign by the lead cast which recently made headlines during the promotions of the show.

    Amazon miniTV business head Aruna Daryanani said, “At Amazon miniTV, our endeavor is always to find opportunities to integrate brands organically with our content. Teaming up with Uber for the promotion of our new romantic thriller ‘Love Adhura’ reflects the same. Uber Green is working towards building sustainability in transportation, which our youthful audiences at Amazon miniTV relate to, and is a great example of how both brands can build a symbiotic relationship.”

    Talking about his experience of being a part of this unique association, Kundrra expressed, “Being part of this unique promotional idea was truly an exhilarating experience. It was thrilling to surprise and interact with passengers, which gave me a unique opportunity to connect with people in a real-world setting, outside of Television screens. The excitement and joy on the faces of the riders were priceless, and I’m grateful for the opportunity to be a part of this.”

    Directed by Tanveer Bookwala from Ding Infinity and starring Karan Kundrra, Erica Fernandes, Saaquib Ayubi, Vivek Madaan and Abhilasha B Paul in pivotal roles, Love Adhura is streaming exclusively for free on Amazon miniTV. You can watch it on the Amazon shopping app, Fire TV, or download the Amazon miniTV app on Playstore.

     

     

  • Lionsgate Play & Smart partner for affordable binge-watch deal in Philippines

    Lionsgate Play & Smart partner for affordable binge-watch deal in Philippines

    Mumbai: Premium streaming platform Lionsgate Play has announced its groundbreaking partnership with mobile services provider Smart Communications, Inc. (Smart) aimed at redefining the landscape of digital entertainment for Filipinos. Starting today, all Smart Prepaid and Smart Postpaid subscribers in the Philippines may enjoy affordable premium streaming subscriptions as they dive into Lionsgate Play’s expansive library of blockbuster franchises and innovative original series. Whether they’re movie enthusiasts or binge-watchers, Smart customers can take advantage of the best rates to access Lionsgate Play’s curated library.

    Since it entered the Philippines market in June 2022, Lionsgate Play has been making waves with its entertainment offerings that lean toward the provocative, thrilling, and edgy. The official streaming platform of the renowned Hollywood studio Lionsgate, it offers blockbuster franchises (including John Wick, The Hunger Games, Twilight, Step-Up, and Saw); award-winning Lionsgate feature films (such as La La Land and Wonder); original series that cut across multiple genres (like Power, Gaslit, Party Down, The Serpent Queen, Ramy, Minx, and more).

    Pocket-friendly prices for world-class entertainment

    “Our partnership with Smart is an integral part of our continued expansion efforts across Southeast Asia,” said Lionsgate Play Asia president Rohit Jain. “This collaboration aligns with our vision to distribute our content more broadly and to diversify our subscriber base, enabling audiences to ‘play more, browse less.’ We’re committed to strategic partnerships, and Smart is the perfect partner to help us achieve that goal.”

    “This collaboration with Lionsgate Play solidifies our commitment to delivering the widest breadth of world-class entertainment to the fingertips of Filipinos. Through this partnership, we reinforce our mission to make sure that every Smart user has more options to enjoy the content they want to consume,” said Wireless Business at Smart head of consumer Alex O. Caeg.

    “Powered by Smart, our customers can enjoy seamless streaming of their favourite movies, and access their beloved series from Lionsgate Play’s phenomenal library. Whether at home or on the go, they have the option to indulge in uninterrupted entertainment and immerse themselves in top-notch streaming at their convenience,” adds Kristine A. Go, SVP for Consumer Wireless Business at Smart.

    Smart subscribers will be able to enjoy these cinematic offerings at incredibly affordable rates. An LGP subscription is priced at just PHP 99/month for Smart subscribers, compared to the standard rate of PHP 129/month. Smart will also be rolling out an extra affordable 7-day subscription for a mere PHP 39, making LGP’s exceptional entertainment available to everyone. 

  • DistroTV expands Indian content offering with Seven Colors Broadcasting Pvt Ltd channels

    DistroTV expands Indian content offering with Seven Colors Broadcasting Pvt Ltd channels

    Mumbai: DistroTV, a global independent, free, ad-supported streaming TV (FAST) platform, is delighted to announce the addition of four popular Indian channels from Seven Colors Broadcasting Pvt Ltd to its platform. This new partnership introduces YRF Music, Sikh Ratnavali, Saga Music, and Saga Music Haryanvi to DistroTV’s diverse content lineup, offering viewers access to a wide variety of Indian music and cultural programming.

    Seven Colors Broadcasting Pvt Ltd is renowned for its dedication to delivering high-quality content that celebrates Indian culture, music, and heritage. The inclusion of their channels on DistroTV underscores the streaming platform’s commitment to providing a wide array of culturally rich and diverse content to its global audience.

    “We are thrilled to welcome Seven Colors Broadcasting Pvt Ltd’s channels to the DistroTV family,” said DistroScale co-founder and CEO Navdeep Saini, the parent company of DistroTV. “This partnership enriches our offering with a unique blend of Indian music and cultural content, allowing us to cater to the diverse tastes and interests of our viewers worldwide.”

    Seven Colors Broadcasting Pvt Ltd senior vice president Diljit Singh expressed enthusiasm about the collaboration, stating, “Our mission has always been to showcase the vibrant diversity of Indian culture and music to the world. Partnering with DistroTV enables us to reach a wider global audience, sharing the rich tapestry of Indian traditions and sounds through our channels. We are excited to see our content on DistroTV and look forward to bringing our unique programming to more viewers around the globe.”

    DistroScale APAC head  Vikas Khanchandani commented on the partnership, “Integrating Seven Colors Broadcasting Pvt Ltd’s channels into DistroTV’s lineup is a significant step towards our goal of offering comprehensive and diverse content that resonates with our viewers. YRF Music, Sikh Ratnavali, Saga Music, and Saga Music Haryanvi each bring something special to our platform, enriching our viewers’ experience with the depth and variety of Indian culture and music.”