ITV

Category: iWorld

  • NODWIN Gaming partners with the Global Esports Federation

    NODWIN Gaming partners with the Global Esports Federation

    Mumbai: NODWIN Gaming, the South Asian gaming and esports company, announced the agreement with the Global Esports Federation (GEF) to become the Portfolio Management Company (PMC) for key global emerging markets across South and Central Asia, Africa, the Middle East, and parts of Southeast Asia. This collaboration marks a significant milestone in NODWIN Gaming’s ambition in driving the growth of gaming and esports globally, by leveraging its expertise and leadership position in emerging markets worldwide.  

    The GEF convenes the dynamic, ever-evolving esports ecosystem including the adjacent industries and diverse network of global impact partners. Established in 2019, GEF has flourished to over 155 member federations engaging billions of #worldconnected athletes, players, and fans.

    Firmly dedicated to its mission and universal values, the GEF has evolved to become an authentic voice of the esports community, elevating the industry’s legitimacy and credibility at a global scale. Furthermore, the GEF plays a pivotal role in cultivating emerging technological development, and user, fan, and brand experiences that enable innovation in gaming while ensuring sustainable growth for esports and limitless opportunities that inspire the world’s hyper-connected youth.

    With strategic partnerships with industry giants and a proven track record of organizing gaming events and lifestyle festivals, NODWIN Gaming has now acquired exclusive rights to create and market GEF-licensed esports events in more than 20 countries such as India, Pakistan, Uzbekistan, Kazakhstan, Dubai, Bahrain, Jordan, Thailand, Vietnam, in addition to the entire continent of Africa.

    As a PMC, NODWIN Gaming also secures non-exclusive rights to host GEF-licensed events globally, which paves the way for synergistic collaborations amongst the company’s subsidiaries and strategic partners worldwide. NODWIN Gaming’s recent acquisition of the Turkey-based Ninja Gaming readies the company for endeavours in Turkey, the Middle East, and North Africa, while its Singapore-based experiential marketing powerhouse Branded focuses on the Asia Pacific region. With its equity investment earlier this year into Freaks 4U Gaming, a leading full-service gaming and esports agency in Germany, NODWIN Gaming will tap into potential opportunities in developing GEF-licensed events in non-exclusive regions through the agency’s European as well as endemic and non-endemic network.

    NODWIN Gaming co-founder and managing director Akshat Rathee shared his insight on the partnership with GEF: “The world of esports is evolving towards a true global celebration of esports titles across the world. GEF truly epitomizes the hopes and aspirations of all the developing world markets that NODWIN seeks to develop. We believe our partnership with GEF will bring the best of esports opportunities to the youth of the emerging world.”

    GEF chief operating officer Mario Cilenti commented on the partnership: “We are thrilled to have NODWIN Gaming on board as our Portfolio Management Company for the South Asia, Central Asia, and Africa markets. Their capabilities and extensive experience make them ideal partners to advance the Global Esports Federation’s mission and further engage with esports communities across key growth regions.” 

  • Droom launches four innovative products on its tenth founding day anniversary

    Droom launches four innovative products on its tenth founding day anniversary

    Mumbai: Droom, an online marketplace for buying and selling used cars, celebrates its tenth founding day anniversary on 15 April 20204 by unveiling a suite of groundbreaking products designed to transform the used car industry. These new offerings – MyDroom, AdReach, GoDigital, and Chairman Club – empower consumers, businesses, and dealerships with comprehensive solutions for every stage of the car ownership journey.

    MyDroom: Your complete car management companion. MyDroom redefines car ownership by becoming your one-stop shop for everything related to your vehicle. This innovative app offers a personalized dashboard, smart diagnostics with proactive alerts, effortless tracking of service schedules and renewals, seamless expense management, secure document storage, and multi-car management capabilities. Powered by AI, MyDroom suggests best practices, optimizes vehicle performance, and extends its lifespan. MyDroom also connects you with a range of car services like repairs, roadside assistance, and car washes, all within the app, fostering data-driven decision-making for a smarter car ownership experience.

    AdReach; Performance-driven marketing solutions for businesses. Droom introduces AdReach, a tech and data-driven performance marketing platform offering solutions for both web publishers and advertisers. AdReach empowers web publishers to maximize their advertising revenue while providing advertisers with targeted reach and measurable results. This comprehensive advertising platform leverages cutting-edge technology and data science discipline to ensure successful marketing campaigns in the ever-evolving digital landscape.

    GoDigital: Effortlessly establish your e-commerce store. Droom launches GoDigital, a self-service, easy-to-use plug/play and robust e-commerce platform to let any business of any size to an e-commerce site and app. goDigital offers two options: e-commerce store and app edition and e-commerce store & app edition with EMS. The e-commerce store and app edition provide a stunning website and app on a self-service basis to businesses and the e-commerce store app along with a suite of EMS services includes catalog creation, online category management, site merchandising, digital marketing, online payments, fulfillment, delivery and customer support as ECommerce Managed Services.

    Chairman Club: Empowering dealerships for growth. Droom unveils chairman Club, a comprehensive suite of seller services designed to elevate the success of Indian auto dealerships and OEMs. Chairman Club provides a full spectrum of automobile services, including procurement of used vehicles at attractive prices, affordable dealer financing solutions, cutting-edge digital marketing tools, high-quality leads, self-service e-commerce stores, automobile certification services, professional services e.g GST and taxes, store branding support, and visual retail merchandising expertise. Chairman Club equips dealerships with all the necessary tools and resources to excel in the competitive used car market. Chairman Club also has two services for automobile OEMs ie. ProSeller Enterprise for an OEM to have a D2C channel for their line of products at Droom Marketplace directly or in conjunction with their dealership network and QuickSell for OEM, which enables all the authorized dealerships of an OEM to use Droom’s marketplace to sell all the exchange vehicles under a fixed price, auction or best offer and tap into Droom’s vast network of 23 k+ dealerships in 1,174 cities.

    “Droom has always been a trailblazer in leveraging AI and technology to disrupt the used car industry,” said Droom founder & CEO Sandeep Aggarwal.

    “We are not only pure-play e-commerce for automobiles but also have built tech products and real IP. With these four products, we are expanding Droom’s charter not only while a transaction is happening but entire lifecycle management and helping enterprises, OEMs, dealers, and advertisers not only on the Droom platform but beyond Droom platform too. We are confident that these solutions will empower our partners and customers, propelling the Indian used car market towards a brighter future”, said Droom founder & CEO Sandeep Aggarwal.

    Droom started its commercial operations on 21 Nov 2014 and since then it has sold 580k automobiles worth $7.3bn, 2.0mil automobile services, 23.1k cloud dealers, 4.5mil transactable listings worth $42.5bn in value, presence in 1,176 cities, 16 million app downloads, and 1.8bn as the sum of MAUs.

  • Amazon miniTV unveils OOH campaign featuring BEST buses to promote Yeh Meri Family Season 3

    Amazon miniTV unveils OOH campaign featuring BEST buses to promote Yeh Meri Family Season 3

    Mumbai: Amazon miniTV, Amazon’s free video streaming service, has been garnering widespread praise for its unique marketing campaigns across titles that are available to stream on the service. Recently, the streaming service sparked buzz during the promotions of its latest family drama series – Yeh Meri Family Season 3. Elevating the ongoing anticipation to a whole new level, Amazon miniTV made its way to the streets of Mumbai with a unique association with Brihanmumbai Electricity Supply & Transport, unveiling the ‘BEST’ marketing ploy for Yeh Meri Family Season 3.

    Starring Hetal Gada, Anngad Raaj, Rajesh Kumar, and Juhi Parmar, Yeh Meri Family Season 3 explores the intricacies of family dynamics while bringing back the magic of 90s India. Produced by The Viral Fever and powered by Mamaearth, the latest season takes viewers on another nostalgic journey filled with emotions and heart-melting moments. Since the series’ release, the Awasthi family has captured the hearts of viewers. Now, the country’s favourite family made heads turn in Mumbai, as several BEST Buses were seen endorsing the series by integrating BEST’s logo with the latest edition of the franchise.  This clever integration with ‘BEST’ made for an engaging brand campaign with smart wordplay conceptualised by Amazon miniTV and executed by Initiative and Trailer Park Studios.

    Amazon miniTV director & business head Aruna Daryanani said, “At Amazon miniTV, we constantly strive to deliver high-end entertainment. We aim to stand apart amongst other OTT players by combining effective yet clever ways to reach our fans. In an effort to reach closer to our audience, we partnered with Brihanmumbai Electricity Supply & Transport (BEST) to integrate their brand logo with the release of the latest edition of Yeh Meri Family. We look forward to engaging in similar dynamic collaborations that will resonate with fans.”

    https://www.linkedin.com/feed/update/urn:li:activity:7184156292452671488?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7184156292452671488%29

     

  • IPL soundtrack captivates nationwide with over 20,000 reels

    IPL soundtrack captivates nationwide with over 20,000 reels

    Mumbai: From stadium roars to heart-pounding beats, experience the magic of cricket like never before this season. The vibrant sound of IPL soundtracks, released by Star Sports and II Music, features three songs, namely ‘Vaa Thala,’ ‘Kohli Calling,’ which are dedicated to the brilliance of two of cricket’s most celebrated figures: Virat Kohli and Mahendra Singh Dhoni. These songs are available in Hindi, Tamil, Telugu, and Kannada. Meanwhile, ‘Saath Aa Ke Rang Jamalo’ is dedicated to the fans and is additionally available in Bengali, Malayalam, and Marathi.

    This initiative aims to infuse the IPLonStar experience with electrifying soundtracks, enhancing the excitement and fervour surrounding the event. The Sound of IPL promises to elevate the IPLonStar journey to unprecedented heights, captivating audiences with its carefully curated collection of songs.

    Sung by Burrah, penned & composed by Akshay Raje Shinde, ‘Kohli Kohling’ has all the makings of a chant that will take over stadiums everywhere. The Punjabi rapper, pop singer, and songwriter, Burrah has made many viral appearances on MTV Hustle and boasts a growing fan following that swears by his multiple talents. ‘Kohli Kohling’ is an anthem that celebrates the phenomenal career of Virat Kohli. The song is bound to become a fan favourite, echoing in stadiums across the nation.

    ‘Kohli Kohling’ features an electrifying music video that perfectly captures the powerful ode to Kohli’s relentless spirit on-field. Showcasing thrilling glimpses of our very loved Kohli himself, it enhances the overall experience, making it even more memorable. This captivating video will be a delight for viewers on Star Sports.

    ‘Vaa Thala’ is a foot-stomping anthem dedicated to the legendary Mahendra Singh Dhoni. Sung by the soulful Achu Rajamani, the song takes fans on a nostalgic journey, revisiting Dhoni’s remarkable achievements and his iconic status as Captain Cool. This energetic track, with its catchy lyrics and southern flavour, is sure to unite the ‘Whistle Podu Army’ and set the tone for an unforgettable IPL season. ‘Vaa Thala’ is much more than a track, it is an emotion that encapsulates the love and respect India harbours for Dhoni.

    The third track “Saath Aa Ke Rang Jamalo” emerges as the vibrant anthem celebrating the excitement of fans across the country that accompany the Indian Premier League (IPL). The anthem highlights the multifaceted personas fans embody as they come together to enjoy the cricketing extravaganza. It also captures the true joy of unity and fervour shared among fans, accentuating the unparalleled experience of watching IPL together.

    Sharing views on three songs, Star Sports Spokesperson said, “At Star Sports, we always work towards elevating the IPL experience for fans worldwide. Whether cheering for Virat Kohli’s electrifying play or reliving Mahendra Singh Dhoni’s iconic moments, the #IPLonStar soundtrack brings the passion of cricket and its legends to life. We believe these anthems will resonate with the entire cricket community, igniting stadiums and living rooms alike”

    II Music co-founder Rohit Sobti said “Crafting a song that celebrates the magic of legendary cricket starts is one of II Music’s proudest moments. ‘Captain Cool’ is undeniably an unforgettable part of all our memories, while ‘Kohli Kohling’ resonates deeply with fans of the king of cricket. These anthems transcend mere melodies, becoming cherished moments etched in the hearts of listeners. As a platform dedicated to showcasing diverse genres of music, we are thrilled to collaborate on these iconic chants.

    Talking about his latest track, Burrah said, “As an artist and a diehard fan of Virat Kohli, crafting a melody that honours his genius is a fulfilment of a lifelong dream. The journey of composing this track has been nothing short of extraordinary, filled with moments of inspiration and creativity. I am confident that just as I poured my heart and soul into its creation, fans will resonate deeply with this anthem, finding joy and celebration in its rhythms. This song is not just a creation; it’s a shared experience—a tribute from fans, for fans, and by fans, uniting us all in our admiration for the only our man of cricket.”

    Sharing his thoughts on the song, Akshay Raje Shinde said, “The essence of ‘Kohli Kohling’ is deeply rooted in my admiration for Virat Kohli. Inspired by his iconic moments, whether it’s the unforgettable six against Pakistan in the T20 World Cup or his unmatched vitality on the field, our song endeavours to encapsulate every facet of Kohli’s persona that sets him apart. From his strong determination to his electric presence, ‘Kohli Kohling’ aims to celebrate the essence of the man who embodies cricketing greatness.”

    Echoing similar thoughts, singer Achu Rajamani said, “The mere opportunity of paying a musical ode to the beloved Thala Dhoni is a dream come true. He is truly the adopted son of Chennai, and to be able to celebrate him through a song is any artist’s honour. I can’t stop myself from shaking a leg whenever I listen to this tune, and I’m sure fans will have the same reaction this IPL season”.

    IPL mania is on an all-time high, and with Star Sports and II Music’s latest collaboration, India is all set to party like never before with #IPLonStar. Come, be part of the celebration! Tune in to ‘Vaa Thala’, “Kohli Calling” and “Saath Aa Ke Rang Jamalo” under the collaborated album Sound of #IPLonStar now. Stream Now

    https://bfan.link/sound-of-iplonstar-hindi

    https://bfan.link/sound-of-iplonstar-tamil

    https://bfan.link/sound-of-iplonstar-telugu

  • Iksula acquires Ambab Infotech Pvt Ltd

    Iksula acquires Ambab Infotech Pvt Ltd

    Mumbai: Iksula, a globally recognised leader in e-commerce solutions, has announced its acquisition of Ambab.com, a prominent e-commerce development company since the last decade. Ambab was founded by Bhavik Jhaveri & Ankur Joshi and since 2018 it has been managed by professional management. This strategic move signals a pivotal moment for both organisations, propelling them towards enhanced growth opportunities and expanded digital capabilities in the dynamic e-commerce landscape.

    Iksula founded in 2007 by Samarjeet Singh (Chairman) and D.J. Basumatari (CEO) has solidified its position as a trusted partner for retailers, brands, and marketplaces worldwide. With a relentless focus on innovation and customer-centric solutions, Iksula has consistently delivered outstanding results for its clientele across the globe.

    Commenting on the acquisition, Iksula chairman Samarjeet Singh expressed his sentiments, stating, “We are delighted to welcome Ambab.com into the Iksula family. This acquisition marks a strategic milestone for us, empowering us to augment our digital capabilities and provide even greater value to our clients. Leveraging Ambab’s track record of delivering cutting-edge technology solutions, we are confident that together, we will continue to redefine the standards of excellence in the e-commerce industry.”

    Ambab.com CEO Sanjayan Nair echoed Singh’s sentiments, saying, “We are thrilled about this new chapter with Iksula. This move opens up exciting opportunities for Ambab to leverage additional resources and capabilities, accelerating our growth trajectory and enabling us to better serve our clients.”

    Under the acquisition terms, Ambab.com will operate as a business unit of Iksula, with Sanjayan Nair and the existing leadership team continuing to spearhead innovation and deliver exceptional outcomes for clients.

  • Siddhartha Basu’s ‘Quizzer Of The Year’ to air its championship rounds from 15 April only on Sony LIV

    Siddhartha Basu’s ‘Quizzer Of The Year’ to air its championship rounds from 15 April only on Sony LIV

    Mumbai: Get ready for the ultimate quiz championship of the year! Sony LIV’s Quizzer Of The Year (QOTY), a nationwide challenge is all set to air and capture the imagination of quiz enthusiasts across the country. As the competition heats up, the platform is excited to announce the launch of its final rounds, promising edge-of-your-seat excitement, and fierce competition like never before! Presented by India’s grand quizmaster, Siddhartha Basu, the show is conceptualised by Anita Kaul Basu and the team at Tree of Knowledge Digital (Digitok).

    Quizzer Of The Year aims to give an exciting twist to traditional learning and explores the format of infotainment in India. In today’s world, students are not just focused on academic excellence; they also crave new experiences and knowledge beyond their textbooks, from the world around them. QOTY provides students of class IX to XII a platform to test their abilities and knowledge against peers from across the country.

    QOTY is divided into three phases, with phase one of daily quizzes already concluded. 64 teams, progressed to represent each zone, that emerged from a pool of over 2000 schools, spanning across more than 300 cities. Later, top teams from each zone will eventually move ahead and fight to win the National Championship, ‘Quizzer Of The Year’ title and stand a chance to win an educational scholarship of rupees 1 crore. The team that comes second and third will also stand a chance to win an educational scholarship of rupees 50 lakhs and 20 lakhs respectively.

    QOTY will begin streaming exclusively on Sony LIV from 15 April, kick-starting with episodes from the Zonal rounds hosted by seasoned quizmasters Joy Bhattacharjya and Col Vembu Shankar, Indian Army veteran. Winning teams will advance to the quarterfinals, semi-finals, finals hosted by Siddhartha Basu, with the ultimate winner being crowned the Quizzer Of The Year.

    Presenter and creator Siddhartha Basu, “For the past year, our team at Tree of Knowledge Digital (Digitok) has diligently worked to engage with the top high school quizzers from across India to select teams for the national play-offs. We aimed to make QOTY inclusive, allowing everyone to play, test, and expand their knowledge through quizzing. Even those who didn’t qualify for further rounds can continue playing on the app round the year. With my four decades-long involvement in infotainment, I am excited to venture into the world of OTT with Sony LIV to reach students beyond all barriers. We hope QOTY becomes a tool for fostering a factual culture and building a strong knowledgeable community among young minds.”

    Watch Quizzer Of The Year exclusively from 15 April, Mon-Sun at 11 am only on Sony LIV!

  • “ATTACK ON TITAN” & “Detective Conan” now available on Anime Times through Prime Video Channels

    “ATTACK ON TITAN” & “Detective Conan” now available on Anime Times through Prime Video Channels

    Mumbai: Anime Times Company, formed by 13 content rights holders including prominent Japanese publishers and anime studios like Avex Pictures, Kodansha, Shueisha, and Shogakukan, launched “Anime Times” as an add-on subscription on Prime Video Channels in India on 12 December 2023.

    “Anime Times” is available to Prime members on Prime Video Channels as a dedicated premium Channel for anime – from current Japanese anime movie and television titles to beloved classics with English subtitles, Anime Times offers anime buffs access to the best of Japanese animation. A limited-time annual subscription of 449 rupees is being offered until 25 April!

    Popular anime, “Attack on Titan” and “Detective Chan” now available on “Anime Times” through Prime Video Channels 

    [ATTACK ON TITAN]

    Both season one and two of “ATTACK ON TITAN” are the first to be distributed on SVOD.

    “ATTACK ON TITAN” celebrated its 10th anniversary with the airing of the first part of “The Final Season” on 3 March 2023, and the second part on 4 November 2023, in Japan, marking the culmination of a decade of broadcast. The popularity of this anime has not waned since its broadcast and it has continued to attract many fans around the world.

    Season one story:

    A world that is at the mercy of Titans…

    Finding themselves now food for the Titans, humanity built a giant 50-meter wall to protect themselves, giving up the freedom. But one day, with the appearance of a Colossal Titan that was even taller than the wall, the people’s “peace” suddenly falls to pieces.  

    Season two story:

    The Colossal Titan’s sudden appearance shattered humankind’s peace and their reveries. Ever since that day, Eren Jaeger has faced endless fighting… Yet, there is no time for Eren or humankind to rest. The next battle already looms near. How will humanity stand up to the horde of Titans approaching Wall Rose?!  

    [Detective Conan]

    The TV series is being distributed on SVOD to celebrate the release of the new movie.

    Story:

    The son of a world-famous mystery writer, Shinichi Kudo, has achieved his own notoriety by assisting the local police as a student detective. He has always been able to solve the most difficult of criminal cases using his wits and power of reason.

    [Others]

    SPY×FAMILY Hindi dub version, NARUTO, Fairy Tale, Tokyo Revengers, Zom100 and ODDTAXI are also available. And many other anime series are scheduled to begin distribution one after another.

    “Anime Times” to exhibit at Mumbai Comic Con 2024

    Also “Anime Times” to exhibit at Mumbai Comic Con 2024 to be held on April 20 and 21.

    Members of Anime Times can get two T-shirts, one from the popular anime “ATTACK ON TITAN” and the other from “Zombie Land Saga.

    *Limited quantity / First-come, first-served basis.

    In addition to the T-shirt giveaway, visitors will be able to participate in a raffle draw for anime goods at the booth. Official goods of “Detective Conan” and “Tokyo Revengers” will also be sold at the event. Registration for Anime Times will be available at the booth on event, but also pre-registration is possible through a special site. You can register for Anime Times at a 50% discount of 449 Rupees / year until

    April 25. (Separate registration with Amazon Prime is also required)

    Special site of Anime Times at Mumbai Comic Con 2024 https://animetimes.studio.site/

    Overview of “Anime Times” on Prime Video Channels in India

    Channel Name: Anime Times

    Launch Date: December 12, 2023

    Channel Price: Available to Prime members on Prime Video as an add-on subscription for an annual fee of Rs 899. A limited-time annual subscription of 449 rupees is also being offered until 25 April!

    Prime Video Channels benefits for Prime members include:

       No hassle login & billing: Customers do not have to juggle between multiple usernames, passwords and billing due dates. With Prime Video Channels, all premium content subscriptions are managed within a single destination – Prime Video apps and website.

       More time watching, less time deciding: Customers donʼt have to spend time toggling between their favourite services to discover whatʼs new and popular. With Prime Video Channels they can browse in one place, search across all their premium subscription and get personalized recommendations. All of this without ever having to leave the Prime Video app or website.

       Enjoy your favourite features, no matter which service: Customers can enjoy IMDbʼs X-Ray feature and a single consolidated watch list and download library for offline viewing. Subscribers can also manage data consumption and much more across all their premium channel subscriptions.

       More choice: With Prime Video Channels, Prime members can access thousands of additional titles across 20 plus OTT services.

  • Mostly Sane, Kusha Kapila, Vishnu Kaushal, and 150 creators to take over vivo V30 Series Social Nation 2024!

    Mostly Sane, Kusha Kapila, Vishnu Kaushal, and 150 creators to take over vivo V30 Series Social Nation 2024!

    Mumbai: Mumbai folks! We’ve got news for you! vivo V30 Series Social Nation is set to make a grand return as one of Asia’s Largest Creator Festivals, on the 20th & 21st of April at Jio World Garden, Mumbai. This two-day extravaganza, presented by One Digital Entertainment and exclusively ticketed through Zomato LIVE, offers a unique platform for creators and their fans to connect and celebrate all things cool on the internet.

    The second edition of this creator fan fest promises to be twice as epic, featuring 150+ creators like Prajakta Koli aka Mostly Sane, Kusha Kapila, Funcho, Uorfi, Viraj Ghelani, Vishnu Kaushal, Be YouNick, Dolly Singh, Ankush Bahugana, Sakshi Shivdasani, Rohan Joshi, Kaam Bhari, amongst other big names in the industry. Prepare to be starstruck with exclusive ‘Meet & Greet’ opportunities with your favourite creators.

    That’s not all! The festival promises electrifying performances by Yung Raja, Sumukhi, Yashraj Mukhate, MJ5, Anam Darbar, and many more. Furthermore, deep dive into the world of social media with ‘Social Nation Academy’, where one can attend interesting and informative workshops around topics like “Doodle Time with Rob” led by Harun Robert a.k.a Art Guy Rob, “Making of a Digital Superstar” led by Rohit Raj, Founder of BB Ki Vines Productions, “How do Creators Build Businesses” led by Saransh Goila, amongst other coveted mentors.

    So, clear your calendars and get ready to experience the thrill of vivo V30 Series Social Nation 2024! Join your tribe and feel the vibe, get your tickets now from the LIVE tab on the Zomato App. It’s going to be an epic adventure!

  • Modi collaborates with leading gamers to boost India’s esports industry

    Modi collaborates with leading gamers to boost India’s esports industry

    Mumbai: In a bid to drive forward the development of India’s burgeoning Esports industry, the country’s notable gaming personalities convened in a groundbreaking dialogue with PM Modi and discussed the growth of the nation.

    The roundtable discussion featured Animesh Agarwal (8Bit_Thug), Naman Mathur (Mortal) and Payal Dhare (PayalGaming) of 8BitCreatives, India’s leading gaming influencer management agency alongside Ganesh Gangadhar (SKRossi), Anshu Bisht (GamerFleet), Mithilesh Patankar (MythPat) and Tirth Mehta.

    Esports in India has grown from a pastime activity to a new-age ‘multi-sport’ event, officially recognised by the government. The latest FICCI-EY report titled ‘#Reinvent: India’s media & entertainment sector is innovating for the future’, states that participation in Esports tournaments surged to 1.8 million in 2023, across various prominent titles and competitive levels, with an estimated increase to 2.5 million in 2024. Additionally, game streamers witnessed a notable rise in viewership of 20% to 25%, particularly in Tier-II cities.

    Sharing his perspective on discussing the exponential growth of Esports in India with the prime minister, 8Bit Creatives founder and co-founder of S8UL & CEO Animesh Agarwal stated, “It was truly an honour to discuss the rapid rise of Esports in India with our prime minister Modi and share our vision about revolutionising the future. I was personally awed at the PM’s understanding of the nuances of the industry, especially when he mentioned that the industry right now needs to grow with support, and not regulation from the government. We also discussed ease of business around gaming and literally voiced our aspirations at the highest possible forum. Gaming is now a mainstream sport and with the government’s support we will be able to take it to the next level.”

    S8UL co-founder & CMO of 8Bit Creatives Naman ‘Mortal’ Mathur called the experience surreal and said “Being in the presence of the PM, discussing the topic closest to my heart, was indeed surreal. Who thought I would be playing with the PM & personally walking him through the nuances of one of the games around the theme of Indian mythology. I hope this moment is an inflection point for gaming & esports in India.”

    Payal Dhare looked back at the interaction and mentioned “Discussing prospects for female gamers in India with the PM made my journey so much more worthwhile. I realized that he is a great listener, and perfectly paraphrased the difference between esports & gaming content creation, something we now hope everyone will be able to understand. His vision for game development in India around Indian culture, environmental issues, etc is something I felt very strongly about, and I hope it helps take Indian games to the global stage. Thanks to sir for gifting us a lifetime memory.”

    8Bit Creatives co-founder Lokesh ‘Goldy’ Jain expressed his pride and said, “This is bound to have outcomes for the industry which I look forward to, but as of now I am focussing on the happiness I am feeling. Having three of my own sit with the PM and discuss gaming & esports, reminds me of why I do what I do. I am completely aligned with the PM’s vision, and hope to work towards it with my team, to the extent we can.”

    During the discussion, the gamers delved into various aspects of gaming, including esports, game development, impact on youth, the global presence of India in the industry, and more. The gamers also shared their individual journeys, struggles & wins. 

  • Manorama News initiates an innovative collaboration with Voter’s Mood Research

    Manorama News initiates an innovative collaboration with Voter’s Mood Research

    Mumbai: In a noteworthy step towards gauging the sentiments of Kerala voters, Manorama News initiated an innovative collaboration with Voter’s Mood Research for an expansive pre-election survey preceding the 2024 Lok Sabha Elections. This survey, titled ’20th il Aaru?’, stands as the most extensive of its kind in Kerala, involving a massive sample size of 28,000 voters who each participated in thorough face-to-face interviews. The endeavour aims to comprehensively capture the prevailing political landscape’s intricate nuances.

    These survey results offer invaluable insights into Kerala voters’ prevailing political sentiments and preferences, setting the stage for an intriguing electoral showdown in the upcoming Lok Sabha Elections.

    The survey predicts victories for the United Democratic Front (UDF) in the Wayanad, Thrissur, and Thiruvananthapuram constituencies, underscoring the party’s strength in these regions.

    In Attingal, Kannur, and Vadakara constituencies, the survey foresees tightly contested battles, highlighting the competitive nature of the electoral landscape.

    Respondents identified the Citizenship Amendment Act as the Central Government’s most significant achievement while expressing major concerns over issues such as the Manipur dispute.

    An overwhelming majority (66 per cent) of respondents indicated that their voting decisions would be influenced by the performance of the state government, indicating a focus on local governance matters.

    Perceptions of the central government were varied, with 34 per cent describing the Modi Government’s performance as average. Interestingly, a significant majority (50 per cent) expressed admiration for the performance of the opposition party.

    The survey was broadcast on television from April 10 to April 12, providing an engaging and informative spectacle for viewers. The panel was led by the prime anchors of Manorama News, including Johny Lukose, Shibu Joseph, Shani Prabhakaran, and Muhammed Rashid. The three-day event was shot and presented in Manorama News’ exclusive Virtual Infinity Set which is the first of a kind news channel in India with a multi-tracking camera system.

    Manorama News has established a reputation for delivering precise outcomes, evident in its close correlation with the final results of both the 2019 Lok Sabha elections and the 2021 Kerala State Assembly elections. In preparation for the Lok Sabha elections in 2023, Manorama News conducted an opinion poll in collaboration with VMR titled ‘Navakerala Manasu’. This poll assessed various factors including the performance of both state and central governments, potential election influencers, and the effectiveness of Members of Parliament (MPs). The channel’s unwavering dedication to accuracy and dependability positions these opinion polls as a standard for comprehending public sentiment, thereby facilitating informed decision-making among voters.

    To read the full findings of the pre-poll survey, please find the link below:

    https://www.manoramanews.com/indepth/manorama-news-vmr-pre-poll-survey-2024-loksabha-election-kerala/2024/04/12/manoramanews-vmr-pre-poll-survey-result.html