Category: iWorld

  • Red FM beats the Pujo drum as Dugga Dugga debuts in Delhi this September

    Red FM beats the Pujo drum as Dugga Dugga debuts in Delhi this September

    MUMBAI: When the dhol beats meet the Delhi streets, you know Pujo has arrived. 93.5 Red FM, India’s largest private radio and entertainment network, is bringing its much-loved Dugga Dugga – Shakti Roopena Sansthita festival to the capital for the very first time. After three packed-out editions in Kolkata, the fourth chapter of this cultural extravaganza unfolds on 20 September 2025 at Talkatora Stadium.

    More than just a gig, Dugga Dugga is a full-bodied Pujo experience where literature, theatre, craft, food, fashion and faith come together in one grand celebration of Shakti. Think soulful ragas, electrifying guitars, graceful dance, and the irresistible aroma of Bengali delicacies all under one roof.

    The star-studded line-up reflects Bengal’s creative soul: Dona Ganguly and her troupe will bring classical dance elegance, Iman Chakraborty lends her stirring voice, Anupam Roy Band injects contemporary edge, and Anjan Dutta with The Electric Band ensures an electric finale. The mix promises everything from folk traditions to modern rhythms, making Pujo feel both timeless and fresh.

    “Dugga Dugga isn’t just a festival, it’s a living expression of unity, joy and resilience,” said Red FM and Magic FM Director & COO Nisha Narayanan. “With Delhi as our new canvas, we are weaving tradition with modernity where classical ragas meet spoken word and Pujo’s soul is reimagined for everyone.”

    R FM’s hyper-local spirit shines through here too. Beyond the music, festivalgoers can expect poetry, crafts, artisanal creations and authentic Bengali cuisine. It’s designed as a multi-sensory journey that mirrors the devotion, artistry and community of Durga Puja, but with a Delhi twist.

    With a footprint of 69 stations and over 663 award-winning campaigns to its name, Red FM is no stranger to cultural evangelism. But this edition of Dugga Dugga marks a milestone bridging Kolkata’s Pujo legacy with Delhi’s cultural pulse. For one night, the Talkatora Stadium won’t just echo with sound, it will resonate with the spirit of Shakti.

  • MIPCOM Cannes 2025 puts creators centre stage

    MIPCOM Cannes 2025 puts creators centre stage

    PARIS: Mipcom Cannes is recasting itself as the global meeting ground for the creator economy, unveiling a 13–16 October programme that director Lucy Smith calls “the biggest generational shift the market has ever seen”. She declared the creator economy “no longer emerging—it’s arrived”, signalling a fresh era for storytelling, distribution and monetisation.

    The scale remains vast: organisers expect more than 10,500 delegates from over 100 countries to pack the Palais des Festivals and surrounding beachfront. Joining the traditional powerhouses—Disney, Warner Bros Discovery, Sony Pictures Entertainment, Paramount Global, Banijay, BBC Studios, ZDF Studios and ITV Studios—are creator-led platforms and digital natives such as YouTube, TikTok, Snapchat, Dhar Mann Studios, Tubi, Samsung TV Plus and Luma AI. Big advertisers and agencies including Mattel, Toys“R”Us, Ancestry, Dentsu and McCann are coming to broker brand-funded projects.

    YouTube mounts its most ambitious presence yet: a dedicated space on the Croisette, daily workshops and a headline keynote with EMEA vice-president Pedro Pina and BBC Studios digital chief Jasmine Dawson in conversation with industry analyst Evan Shapiro. The rebadged MIP Creative Hub—formerly the Producers Hub—will host four days of matchmaking between creators, studios and brands.

    Fresh summits aim to blur the lines between TV, tech and social platforms. The BrandStorytelling Summit, imported from Sundance, will showcase how advertisers and digital talent collaborate on narrative campaigns. The Innovation Lab expands with an AI summit and new demo areas for cloud production, virtual sets and immersive formats. Panels will dissect monetisation models from Fast and AVoD to direct-to-fan subscriptions.

    MIPJunior, the kids’ pre-market on 11–12 October, moves into the Palais for the first time, offering dedicated matchmaking and a premiere of Ki & Hi in the Panda Kingdom, based on Kevin Tran’s best-selling manga.
    High-wattage speakers include Mattel Studios president Robbie Brenner, Banijay chief Marco Bassetti, Mediawan Pictures CEO Elisabeth d’Arvieu and Toys“R”Us CMO Kim Miller Olko, alongside creators Callum “Callux” McGinley and Dhar Mann. World premieres on the main stage feature Paramount’s Boston Blue, ZDF’s Ku’damm 77 and a Sony preview of The Miniature Wife, with cast members Donnie Wahlberg, Sonequa Martin-Green and Matthew Macfadyen expected.

    By weaving creators into every strand—from keynotes to co-production hubs—MIPCOM is betting that the next wave of global television will be forged as much by YouTubers and TikTokers as by Hollywood studios. The 2025 edition aims to prove that the Croisette can be the crossroads where legacy broadcasters and digital disruptors strike their biggest deals yet.

  • BGMI digs deep with Stepwell as 4.0 update blends culture and combat

    BGMI digs deep with Stepwell as 4.0 update blends culture and combat

    MUMBAI: Cricket may be India’s favourite sport, but when it comes to battlegrounds, millions are logging in with their squads this time, to fight it out in a Stepwell. Krafton India has rolled out the BGMI 4.0 Update, and its showstopper is Stepwell, a brand-new location on the Erangel map that’s conceived, designed and created entirely in India. This is a first for Battlegrounds Mobile India (BGMI), with the design borrowing inspiration from the subcontinent’s architectural heritage while reshaping tactical play.

    Unlike the flat plains and predictable ridges of Erangel, the Stepwell is a maze of tiered vertical combat, twisting corridors, sniper-friendly sightlines and ambush corners. High ground advantage collides with claustrophobic traps, forcing squads into close coordination and precision movement. From 18–24 October, the site even turns festive, letting players set off Diwali fireworks mid-match, fusing celebration with combat.

    “This isn’t just a new location, it’s a statement,” said Krafton Inc VP and head of India Publishing Minu Lee. “Stepwell sets a new benchmark for blending cultural inspiration with world-class gameplay.”

    But Stepwell is only one pillar of BGMI’s latest overhaul. The 4.0 Update also introduces:

    . Ghost Gameplay: Players summon spectral allies with active skills like Floating Balloon and Guardian Shield, while passive boosts like Heal, Armorer and Ghost Helm allow even eliminated teammates to remain useful through Spectral Revival mechanics.

    .  Unfail (4v1 Mode): A bold asymmetrical format where one stealth-powered hunter takes on four survivors racing to escape.

    .  Spooky Soiree Seasonal Mode: Complete with Wraithmoor Mansion (a haunted estate of gardens and magic mirrors), The Performing Dead concerts that double as enemy alerts, and interactive ghosts hidden in crates.

    . Magic Broom Vehicle: A flying broom for two, complete with dash and sweeping attack options.

    Alongside, players get new firepower with the Mortar weapon, refreshed Training Camp systems, and rewards at the Diwali Exchange Center (3–23 October). The much-loved Weekend Grind log-in rewards also return, promising purple-tier prizes.

    The update is backed by hard numbers too: according to industry research, comms professionals use an average of 11 tools daily with 68 per cent citing workflow fragmentation as their biggest barrier BGMI is answering a similar call for consolidation by weaving seasonal events, survival modes and India-first design into one package. Early testers have reported richer tactical variety and sharper squad play.

    BGMI has long been more than just a battle royale; it has become a cultural playground. With Stepwell as its India-first landmark, ghostly revivals, and Diwali fireworks lighting up firefights, the 4.0 update proves that battlegrounds can be both a warzone and a festival ground.

    For fans, the message is clear: the battleground just got deeper, darker and more desi.

  • Amazon MX Player, Sony TV team up to stream and beam ‘Rise and Fall’

    Amazon MX Player, Sony TV team up to stream and beam ‘Rise and Fall’

    MUMBAI: Streaming is going prime time. Amazon MX Player, Amazon’s free video service, has joined hands with Sony Entertainment Television to take its buzzy new reality series Rise and Fall to a wider audience.

    In a first-of-its-kind distribution pact, episodes of the show will drop daily at noon on Amazon MX Player before hitting Sony TV at 10:30 pm, giving viewers the choice of mobile-first streaming or traditional appointment viewing.

    The gamble seems to be paying off. According to Ormax Media, Rise and Fall was the most-watched show in its launch week. Hosted by Ashneer Grover, the show packs 15 celebrities from across entertainment, sports and music into a towering set split between extremes: a penthouse for the “Rulers” and a spartan basement for the “Workers.” Contestants shuffle between privilege and hardship, testing their wits in a battle of ambition, survival and strategy.

    Amazon MX Player, director & head of content, Amogh Dusad called the partnership “a cultural moment,” adding that the bold and disruptive format deserved the widest possible reach. Akshay Agrawal of Sony Pictures Networks India said the tie-up reflects Sony TV’s mission to bring “unique and compelling” formats to millions of households.

    The show has also lined up big-brand backers, with Lux Cozi, Orient Electric, Haier, Pintola and Avvatar Whey Protein among its sponsors.

    New episodes of Rise and Fall stream daily for free at 12 pm on Amazon MX Player, available via the MX app, Amazon shopping app, Prime Video, Fire TV and Airtel Xstream and air at 10:30 pm on Sony Entertainment Television.

  • YuppTV secures Digital Telecast Rights for Asia Cup 2025

    YuppTV secures Digital Telecast Rights for Asia Cup 2025

    MUMBAI: Cricket fans in Continental Europe and South East Asia will witness the best of cricketing action as YuppTV has acquired the digital broadcasting rights for the Asia Cup 2025. The live streaming platform is set to bring every moment of the action live to viewers across more than 60 countries.

    Uday Reddy, Founder & CEO of YuppTV, said, “We are thrilled to announce that YuppTV secured the digital streaming rights for the Asia Cup 2025. This is a proud milestone for us and a huge win for cricket fans across Continental Europe and South East Asia. We believe the Asia Cup 2025 will spark unmatched excitement and bring millions of fans closer to the game.”

    The Asia Cup 2025 kicked off on 9th September with India began their campaign on September 10th against hosts United Arab Emirates. The India vs Pakistan clash, one of the most eagerly awaited fixtures, will be held on September 14th in Dubai. If both teams progress further, Cricket fans could witness this rivalry unfold as many as three times in the group stage, Super Fours, and the Grand Finale.

    Teams in Asia Cup 2025

    Group A: India, Oman, Pakistan, United Arab Emirates

    Group B: Afghanistan, Bangladesh, Hong Kong, Sri Lanka

    Total 19 matches will be contested in this edition of the cricket tournament. The top two teams from each group will move on to the Super Four stage, with the final set for September 28.

    YuppTV will telecast the Asia Cup 2025 across 60+ countries in Continental Europe and South East Asia. The Cricket tournament will be available to watch live in the following countries.

    Continental Europe: Albania, Andorra, Austria, Belarus, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Italy, Kosovo, Liechtenstein, Luxembourg, North Macedonia, Moldova, Monaco, Montenegro, the Netherlands, Norway, Poland, Portugal, Romania, San Marino and Vatican City, Serbia, Scandinavia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Russia, Ukraine, Baltics (Estonia, Latvia, Lithuania).

    South East Asia: Singapore, Malaysia, Hong Kong, Brunei, Myanmar, Cambodia, China, Christmas Island, Cocos Island, East Timor, Indonesia, Japan, Laos, Macau, Mongolia, Micronesia, New Caledonia, the Philippines, South Korea, Taiwan, Thailand, Vietnam

     

  • Instagram reels tops India’s short-video charts

    Instagram reels tops India’s short-video charts

    MUMBAI: It’s reel life, not real life, that has India hooked. Five years since its debut, Instagram reels has danced its way to the top of the short-video throne, leaving rivals trailing behind.

    A new IPSOS study commissioned by Meta shows that reels has become the country’s favourite short-form video platform. Out of more than 3,500 people surveyed across 33 Indian cities, a staggering 92 per cent picked reels over other formats, making it more popular than television, Youtube or any competing app.

    The numbers are eye-catching. Nearly everyone watches short-form video daily, and 95 per cent of those surveyed say they watch reels every day, putting it at least 12 points ahead of other platforms. It’s not just a Gen Z craze either. Reels is also the go-to for urban audiences in higher-income households.

    Meta India’s boss Arun Srinivas puts it simply. “India is leading the world in video adoption, and Reels is at the centre of this shift.”

    From viral dance-offs to grwm tutorials and witty memes, Reels has become the cultural engine of India’s internet. The study found that viewers flock to content in fashion, beauty and film, consuming 20–40 per cent more of it here than on other platforms. For creators, reels is even more powerful. Engagement levels are about one third higher compared to competing apps.

    It’s not just entertainment. Reels is also driving business. Eight in ten Indians say they discover new brands on Meta’s platforms. Ads on reels are proving potent too, with twice the top-of-mind recall and four times the message association of long-form video ads.

    In short, reels is more than a passing trend. It has reshaped how India consumes video, spurred creators to new heights and become a launchpad for brands. For marketers, the message is clear: think in reels or risk being left out of the picture.

     

  • Puntoon Kids levels up with safe and fun learning-through-play gaming app

    Puntoon Kids levels up with safe and fun learning-through-play gaming app

    MUMBAI: Puntoon Kids, one of India’s fastest-growing fun-learning platforms with over 9 million subscribers, has expanded beyond Youtube with the launch of its first gaming app and the numbers are already impressive. In just one month, the Puntoon Kids games app has crossed 1,05,000 organic downloads on the android play store.

    Built around the brand’s flagship characters Gattu and Chinki, the app is designed for children aged three and above, offering a mix of storytelling, puzzles, and interactive play that also sharpens logical thinking, memory, hand–eye coordination, creativity, and problem-solving.

    Safety and credibility remain at the core. The app has earned Google Play’s teacher approved badge, sits within a select pool of child-safe apps vetted by educators, and is fully COPPA compliant with multiple levels of authentication.

    Puntoon Kids, ceo and founder, Sourabh Kumar said, “At Puntoon Kids, we believe fun and learning are inseparable. Guided by our 3C philosophy: Culture, Curriculum and Curiosity, the app ensures children not only enjoy themselves but also develop important skills and values through play.”

    Priced at Rs 699 a year (Rs 58 a month), the subscription offers premium access to exclusive games alongside free content for all users.

    The launch marks Puntoon Kids’ evolution from a Youtube-led storytelling platform into a broader edutainment ecosystem. For brands, it also opens up meaningful collaboration opportunities in a safe, parent-trusted environment.

  • Billions still offline despite mobile internet surge: GSMA

    Billions still offline despite mobile internet surge: GSMA

    LONDON: The world is more connected than ever, yet the digital divide stubbornly persists. According to the GSMA’s State of Mobile Internet Connectivity 2025 report, some 4.7 billion people – 58 per cent of the global population – now use mobile internet on their own device, with another 710 million (9 per cent) getting online via shared phones. The leap in 2024, when 200 million joined the ranks of mobile internet users, was the fastest growth since 2021.

    Still, that leaves 3.4 bIllion people offline. Just 4 per cent of the global population, around 300 million individuals, live in areas with no mobile coverage – the “coverage gap”. Far more troubling is the “usage gap”: 3.1 billion people, or 38 per cent of humanity, live under a signal but remain disconnected. The problem is not technology but barriers like high handset costs, poor digital literacy, low awareness of the internet’s uses, and patchy electricity supply.

    The divide is starkest in low- and middle-income countries (LMICs), which account for 93 per cent of the unconnected. In these regions, adults in rural areas are 25 per cent less likely to be online than their urban counterparts, while women are 14 per cent less likely than men to use mobile internet. Sub-Saharan Africa lags furthest behind, with only one in four people online and a coverage gap of 10 per cent.

    Affordability remains the single biggest brake. Entry-level internet-enabled handsets cost 16 per cent of monthly income in LMICs and nearly half the earnings of the poorest quintile. , GSMA director general Vivek Badrinath argues that a $30 handset could transform access for up to 1.6 billion people. To that end, the GSMA last year launched a Handset Affordability Coalition with backing from operators, device-makers, multilateral lenders and development agencies.

    Connectivity infrastructure, meanwhile, has reached maturity in many markets. 4G networks now cover 93 per cent of the world’s population and 5G more than half, though 4G rollout is slowing as investment shifts to 5G. The real obstacle is adoption: most of the offline live within coverage zones but either lack a device or the ability to use it effectively. Two-thirds of the usage gap stems from people without a handset at all.

    Even among those connected, “meaningful use” remains elusive. Many people restrict their mobile internet activity to a narrow band of services such as messaging or social media, barely scratching the surface of what digital access can offer in healthcare, education, commerce or banking.

    The economic stakes are high. Closing the usage gap, the GSMA estimates, could unlock $3.5trn in additional global GDP by 2030. But that will require not only affordable handsets and cheaper data, but also policy action to address gender disparities, build digital skills, improve electricity access, and generate locally relevant content.

    “Although the digital divide has been on the agenda for over a decade, the time has come for meaningful progress,” Badrinath said. “Infrastructure is no longer the main barrier. The challenge now is ensuring billions more can actually use it.”

  • Prime Video doubles the fun with Kajol and Twinkle in new talk show

    Prime Video doubles the fun with Kajol and Twinkle in new talk show

    MUMBAI: Double the sparkle, double the sass Prime Video is bringing Kajol and Twinkle Khanna together as co-hosts for the very first time in its latest unscripted Original, Oppo presents Two Much with Kajol and Twinkle, co-presented by Kohler and Kalyan Jewellers. The global premiere is set for 25 September, with new episodes dropping every Thursday.

    Backed by Banijay Asia, the series promises unfiltered conversations, candid confessions, and laughter-laced mischief with some of Indian cinema’s biggest names. The format thrives on the contrasting-yet-complementary styles of its hosts: Kajol’s effervescent charm meets Twinkle’s razor-sharp wit, making for conversations that veer well beyond the usual celebrity chatter.

    “A star-studded guest lineup and conversations that are fresh, spontaneous, and entertaining Two Much goes beyond the usual celebrity chatter,” said Prime Video India director and head of originals Nikhil Madhok adding that the duo’s “humour and candour” will keep audiences hooked.

    Banijay Asia and Endemol Shine India group chief development officer Mrinalini Jain called it a show about “what Kajol and Twinkle want to ask, what they care about, and how they choose to show up funny, unfiltered, and deeply honest.”

    The partners behind the show are equally upbeat. Oppo India head of PR and communications Goldee Patnaik linked the association to Oppo’s ethos of inspiring youth to “live in the moment,” while Kohler MD for K&B South Asia Ranjeet Oak highlighted its celebration of originality and bold voices. Kalyan Jewellers executive director Ramesh Kalyanaraman added that the show mirrors the brand’s values of “warmth, humour, and genuine conversation.”

    With Kajol’s infectious energy, Twinkle’s trademark sass, and a guest list primed for fireworks, Two Much sets itself up as a talk show with a difference, an entertainment cocktail that’s equal parts glamour, candour, and chaos.