Category: iWorld

  • Building Digital Communities Through Sincerity: The NoDee Unfiltered Journey

    Building Digital Communities Through Sincerity: The NoDee Unfiltered Journey

    MUMBAI: From Nomaan Unfiltered to NoDee Unfiltered, this unique YouTube channel has stepped up its game by offering viewers unbiased, unfiltered content that leaves an impression.

    With their sincere yet offbeat approach to content, No Dee Unfiltered aims to build a community of like-minded people who are looking for honest reviews and opinions.

    From Nomaan Unfiltered to NoDee Unfiltered: Why the Change

    Nomaan Unfiltered was geared toward delivering content that is bias-free, candid, and direct. NoDee Unfiltered, i.e., a different name but the same channel, took this approach and gave it a revamp.

    But this is not just a revamp or a rebranding. Instead, it is a call for all who enjoy a no-holds-barred commentary to be a part of their journey.

    Today, the Channel, which started its journey by making press conference-based parodies for cricket to highlight the gaps between players and fans, has expanded to a broad range of topics, like movie reviews and opinions on all topics that revolve around daily life.

    Mapping the Market: NoDee Unfiltered’s Target Audience

    Trying to learn what the YouTube audience prize, NoDee Unfiltered found a gaping hole – a lack of channels that are honest in their opinion and content. With a huge amount of subscription-driven and sponsored content, people come across biased content more times than they care to admit or view.

    By expanding their content beyond cricket, NoDee Unfiltered is set to create a larger audience. These people will not just be those who love cricket and need some sharp insights, but people from all walks of life who want to know more.

    Whether it is cricket or a movie review, what a celebrity said to how something can impact you, NoDee Unfiltered offers raw commentary that speaks to the audience instead of the polished content that exists just for entertainment.

    The NoDee Unfiltered Journey: Leveraging the Market Through Experience

    NoDee Unfiltered built its primary listener base with cricket enthusiasts. They provided clear, crisp, and sharp insights on how a match is going to unfold, predicting play-by-plays, and learning what is the true meaning hidden behind a celeb’s words.

    Where other influencers and channels delivered mainstream content, they have set themselves apart with their knowledge, creativity, honesty, and out of the box topics. This approach has helped them create a loyal following that values their input and loves the real-time community experience they are trying to build.

    Today, NoDee Unfiltered has expanded its scope. They are no longer just about cricket commentary and insights. Sure, they still do that, but they are also creatives who challenge the norm, questioning trends, narratives, and creators and calling out the half-truths of mainstream digital content.

    Making an Impact: Top Topics Delivered by NoDee Unfiltered

    NoDee Unfiltered is gearing up to both take the market by storm and build a community loyal to them. Most of their content revolves around cricket, spanning formats and leagues like IPL, WPL, Test Matches, ODIs, T20s, and more.

    A noteworthy and memorable event for NoDee Unfiltered was when they were able to predict a ball-by-ball of a WPL match with surprising accuracy.

    In recent times, NoDee Unfiltered has not shied away from any topic. To garner attention and a bigger audience, they have presented the following: 
    ●    Honest and Witty Teaser Reactions for Upcoming Movies. 
    ●    Movie reviews for both popular and underrated productions. 
    ●    Live Streams of the Cricket matches. 
    ●    Live Streams of WWE matches. 
    ●    Watchalongs for live matches. 
    ●    Inputs on Popular Series and Game Shows. 
    ●    Shorts on social issues with honest opinions. 
    ●    Unfiltered opinions on what’s happening.

    This is a clear show of how they are expanding beyond their usual domain, i.e., cricket and live streams. Further, NoDee Unfiltered presents only true, honest opinions, offering not just entertainment value but unbiased opinions with courage and clarity.

    The Long-Term Plan: A Connected, Loyal Audience

    The two prongs of NoDee Unfiltered, Nomaan and Desai Bhai, are committed to creating honest content that resonates with people. By striking a balance between comedy and honest, unfiltered opinion, the NoDee Unfiltered team approaches every topic and content with raw bravery that is a breath of fresh air.

    They care less for sponsorships and more about presenting the truth to their audience, which is where they deviate from the usual mainstream content creators. Instead of making biased content, which can generate revenue and new sponsorships, they prefer making content that their audience can relate to.

    And what’s more, they experiment with formats to learn what viewers love and want to see more. This confidence and flexibility are rapidly making them the top choice among their viewers.

    The NoDee Unfiltered Promise

    Honest, unbiased commentary with zero hidden promotions and half-truths is what NoDee Unfiltered revolves around. They experiment with different formats to learn what people like best and relate to most. Their fearless approach and sharp insights are why people value their opinion.

    With a commitment to creating not just a channel but a movement, NoDee Unfiltered makes people laugh but also think. Just like the creators, NoDee Unfiltered goes beyond simple, empty entertainment, creating a unique channel that is ready to tackle every topic.

    Thus, it is not just a channel ready to experiment, but one prepared to stay unfiltered in the interests of its audience. 
     

  • Inkhabar inks success as originals hit 25 million digital viewers

    Inkhabar inks success as originals hit 25 million digital viewers

    MUMBAI: Lights, camera, traction, Inkhabar’s digital originals are rewriting the playbook. The news and content platform has struck gold with the launch of three flagship shows Mayanagri, Bahi Khata, and Sair Sapata already captivating over 25 million viewers across Youtube, Instagram, X, Facebook, and its own platforms.

    Mayanagri has exploded into a pop culture magnet, moving far beyond Bollywood chatter to become the go-to hub for celebrity exclusives, sharp film reviews, and lifestyle trends. Its glamour-meets-grit format has not just caught eyeballs but shaped conversations and aspirations, making it an irresistible destination for advertisers targeting India’s youth-driven luxury and lifestyle segments.

    Meanwhile, Bahi Khata has turned financial jargon into prime-time clarity, decoding IPO trends, market swings, and investment strategies into sharp insights digestible for both seasoned investors and curious beginners. Its sibling Sair Sapata captures the colours, flavours, and stories of everyday India, blending travel, culture, and lifestyle into a vibrant visual diary that resonates deeply with digital-first audiences.

    For brands, these shows have become more than content, they’re communities. “These original IPs are thriving spaces where millions of viewers feel at home. For advertisers, they represent trusted platforms to engage authentically,” said ITV Network Digital CEO Akshansh Yadav.

    Echoing this ITV Foundation chairperson Aishwarya Pandit Sharma added, “Platforms like Inkhabar are no longer just news outlets. They’re content powerhouses building original formats that audiences crave, creating fertile ground for brands to integrate seamlessly.”

    With 25 million strong viewership already under its belt and momentum on its side, InKhabar’s originals are fast becoming premium stages where ambition, exploration, and discovery meet and where advertisers can’t afford not to play.

  • Saif, Kareena tune in as Spotify proves it knows listeners best

    Saif, Kareena tune in as Spotify proves it knows listeners best

    MUMBAI: Sometimes your playlist gets you better than your partner and Spotify isn’t afraid to say it out loud. The streaming giant has rolled out a cheeky new campaign featuring movie royalty Kareena Kapoor Khan and Saif Ali Khan, proving that when it comes to mood swings and music cues, the app has couples beat.

    Launched over the weekend, the campaign revolves around the idea “Spotify gets you,” spotlighting three of its most personalised features Daylists, Spotify Mixes, and Song Radio. Each ad uses humour to highlight how Spotify’s recommendations adapt seamlessly to every listener’s tastes and shifting moods, often with uncanny accuracy.

    Whether it’s a Daylist that morphs through the hours, curated mixes that cater to genres and vibes, or song Rrdio that spins off from a single track into an entire listening journey, the campaign underscores Spotify’s USP: personalisation at scale.

    Running across digital and social media platforms, the films aim to drive awareness and adoption of these features, while reinforcing Spotify’s role as not just a music app but a near-psychic companion in daily life.

    With Kareena and Saif’s playful chemistry anchoring the ads, Spotify is betting big on the message that in a world full of choices, sometimes the algorithm knows you better than the love of your life.
     

  • JioHotstar sweeps Emmys with 35 plus wins, steals global streaming spotlight

    JioHotstar sweeps Emmys with 35 plus wins, steals global streaming spotlight

    MUMBAI: Hollywood may have handed out the trophies, but JioHotstar pocketed the glory. At the 77th Emmy Awards, the platform’s titles racked up more than 35 wins across categories, cementing its place as India’s biggest gateway to world-class television.

    Leading the flock was The Penguin, which waddled off with a hefty 9 trophies, including lead actress in a limited series for Cristin Milioti, outstanding special visual effects, and contemporary makeup. Not far behind, The Pitt struck gold with 5 wins among them Best Drama Series, lead actor (Noah Wyle) and supporting actress (Katherine Lanasa).

    The galaxy far, far away stayed close to the winners’ list, with Andor grabbing 5 awards, including outstanding writing for a drama series and fantasy/sci-fi costumes. Comedy didn’t lag either Hacks bagged 3 trophies, with Jean Smart and Hannah Einbinder clinching acting honours, while Pee-Wee As Himself also took 3, including Outstanding Directing for a non-fiction program. Beatles nostalgia hit the right note too, with Beatles ’64 winning Sound Mixing.

    Other marquee names The Last Of Us, House Of The Dragon, The White Lotus, and Last Week Tonight With John Oliver added to the tally, pushing JioHotstar’s count well past the 35-mark from over 200 nominations.

    Celebrating the wins, JioHotstar has even rolled out a glossy coffee table book spotlighting its Emmy haul, underscoring its role as India’s largest hub for Emmy-recognised titles. With its eclectic slate spanning drama, comedy, limited series, anime, kids’ fare and documentaries, the streamer has firmly positioned itself as the bridge between Indian screens and global conversation.

    From dragons to detectives, spaceships to stand-up, the message was clear on television’s biggest night when it comes to Emmys, JioHotstar isn’t just in the race, it’s setting the pace.

     

  • Team K9 Esports clinch BGMS Season 4 title, take home Rs 60 lakh

    Team K9 Esports clinch BGMS Season 4 title, take home Rs 60 lakh

    MUMBAI: The squad stormed to victory at the Oneplus android ‘Battlegrounds Mobile India Masters Series’ (BGMS), lifting the trophy and walking away with Rs 60 lakh from the Rs 1.5 crore prize pool. The three-day LAN finals, held from 12–14 September at the Nodwin Gaming Arena in Delhi, drew record eyeballs: over 10 million views on Youtube and more than 500,000 on Jiohotstar, with streams in Hindi, English, and Gujarati.

    Led by in-game leader Sahil “Omega” Jakhar, Team K9 Esports (Arclyn, Beast, Ninjaboi, and Slug) topped the table on all three days, finishing with 107 points and three chicken dinners. “One in the bag, more to go,” Omega quipped after their win.

    Sinewy Esports and Iqoo Soul tied at 96 points but Sinewy edged second place on finishes, pocketing Rs 22.6 lakh. True Rippers and Revenant Xspark completed the top five.

    Individual honours shone too: Hydro of True Rippers was named MVP with 27 finishes, while Tracegod of Revenant Xspark bagged the ‘TVS Most Wicked Player’ award for a stunning 113 finishes across the season.

    This season also pushed boundaries beyond the battlefield. With its dual-format league, grassroots teams and even all-women rosters from the BGCS feeder league earned their shot on the big stage. Big-name partners including Oneplus, TVS, Red Bull, Swiggy, Bisleri, and even Tesla (which showcased its Model Y) added to the spectacle.

    Nodwin Gaming, co-founder and md, Akshat Rathee, hailed the season as a breakthrough moment and said, “From all-women teams to new brands entering esports, BGMS Season 4 has set benchmarks for inclusivity, scale and reach, bringing competitive gaming to Indian homes on TV and OTT, and proving it’s more than just a tournament. It’s a movement.” 
     

  • Scoutop digs in as vloggers chase glory in Jio Hotstar’s Treasure Hunters

    Scoutop digs in as vloggers chase glory in Jio Hotstar’s Treasure Hunters

    MUMBAI: Mumbai is about to turn into one giant puzzle box, and Scoutop holds the keys. India’s esports poster boy, Tanmay Singh aka Scoutop, is stepping off the battleground and into the spotlight as host and mastermind of The Treasure Hunters, a reality show premiering 15 September on Jio Hotstar.

    The high-octane series pits 10 of India’s leading vloggers against each other in a citywide hunt that blends brains, brawn and plenty of bravado. Across seven unpredictable challenges, contestants will race through Mumbai’s landmarks from the iconic Gateway of India to the bargain-packed chaos of Chor Bazaar armed only with wit, grit and an eye for clues.

    This isn’t just another hosting gig for Scoutop. As brand ambassador of Revenant Xspark and one of India’s most-followed gaming stars, he has designed the entire hunt setting riddles, planting traps and keeping contestants on edge. “The Treasure Hunters is designed to test the limits of speed, strategy and endurance,” he said. “It’s a tribute to Mumbai’s never-say-die spirit and a celebration of our vibrant creator community.”

    Adding to the mix is Bigg Boss alum and influencer Manisha Rani, co-hosting the adventure with her trademark flair. If Scout is the game-maker, she’s the sparkplug ensuring the drama never dips.

    At every stage, the vloggers will crack codes, outwit rivals and dodge elimination, with only one survivor claiming the treasure and ultimate bragging rights. With 10 creators, seven challenges, and one glittering prize, The Treasure Hunters promises to turn Mumbai into the stage for India’s most adrenaline-charged digital showdown yet.

  • ShemarooMe premieres ‘Sanghavi and Sons’, a warm tale of family and bonds

    ShemarooMe premieres ‘Sanghavi and Sons’, a warm tale of family and bonds

    MUMBAI: Some films are meant to be experienced together. With Sanghavi and Sons, ShemarooMe invites audiences to enjoy a story that honours family, love and the ties that keep us close. This world digital premiere offers a chance to gather with loved ones, celebrate a heartfelt entertainer and revisit the values that make everyday life worth cherishing.

    Directed by Chandresh Bhatt, the film features Manoj Joshi, Dharmesh Vyas, Hiten Tejwani, Komal Thacker and more. At its heart is Navneet Rai Sanghavi, the guiding presence of his household, who navigates the balance between tradition and change. Alongside him are his sons Asmit and Aditya and daughter-in-law Komal, with the shifting family dynamics forming the emotional core of the narrative. The story unfolds through small yet powerful moments such as disagreements, reconciliations and gestures of quiet care that hold a family together.

    On the film’s world digital premiere, Manoj Joshi shared, “I believe our family makes us who we are. Parents often provide the calm when everything else feels unstable. I was moved after hearing the story and was excited to play this role as it reminded me of my own experiences. I immediately knew the audience would connect with this, as every viewer will see a part of their own family in this story.”

    Hiten Tejwani added, “We all have differences and arguments with those closest to us, but it is these very moments that make our relationships stronger. In uncertain times, it is our loved ones who give us strength. Sanghavi and Sons is special because it shows how generations can think differently yet still stay united.”

    Sanghavi and Sons is a reminder that the greatest moments are the ones we share. Celebrate the joy, challenges and unbreakable ties that make every family unique and watch the world digital premiere only on ShemarooMe.

     

  • Battle royale hits prime time as BGMS Season 4 Grand Finals go live

    Battle royale hits prime time as BGMS Season 4 Grand Finals go live

    MUMBAI: The battleground has shifted from mobile screens to the big stage, literally. The Oneplus Android Battlegrounds Mobile India Masters Series (BGMS) Season 4 Grand Finals fire up today at the Nodwin Gaming Arena in Delhi, where 16 of India’s finest esports teams will fight it out across 12 matches from 12–14 September for the championship crown and a cool Rs 1.5 crore prize pool.

    This isn’t just another LAN event; it’s India’s only esports tournament with national TV presence, beaming live on Star Sports Khel and JioHotstar from 5 pm to 8 pm. For fans, that means three days of adrenaline-fuelled prime-time action.

    The star-studded line-up includes league toppers Revenant Xspark, Team SouL, Gods Reign, and Nonx Esports, who qualified directly, joined by 12 hungry challengers from the semi-finals among them Godlike Esports, K9 Esports, Medal Esports, Phoenix Esports, Nebula Esports, and Sinewy Esports. Phoenix stole the show in the Playoffs with 58 points, while Godlike led the semi-finals with 92, setting up a tantalising clash of momentum and pedigree.

    The season has been equally dramatic off the battleground. Oneplus returns as title sponsor and official smartphone partner, Android steps in as co-title sponsor, TVS Motor revs into its third consecutive year, while Red Bull, Swiggy, and Bisleri keep players fuelled. Duolingo English Test makes its debut as official learning partner, and Tesla will showcase its Model Y at the finals because why not add some horsepower to the firepower?

    Nodwin Gaming co-founder and MD Akshat Rathee framed it as a milestone moment: “The fact that teams from the BGMI Challenger Series made it to the Grand Finals is proof that our grassroots-to-pro vision is working. Now, it’s time to see the very best of Indian esports on the biggest stage.”

    With legacy orgs, rising stars, and the world watching, BGMS Season 4 is more than a tournament, it’s proof that Indian esports has levelled up. The only question is: who will drop in, loot up, and walk away with the crown?

  • Half CA adds up as ClearTax joins Amazon MX Player with AI tax twist

    Half CA adds up as ClearTax joins Amazon MX Player with AI tax twist

    MUMBAI: When taxes meet television, even filing feels binge-worthy. Amazon MX Player’s hit series Half CA Season 2 has inked a smart partnership with fintech leader Cleartax, blending reel drama with real-life financial wisdom.

    The tie-up rolled out with a special video starring Ahsaas Channa and Gyanendra Tripathi, introducing Cleartax’s Agentic AI pitched as India’s first 24×7 AI-powered tax expert on Whatsapp. From auto-computing taxes with just a PAN number to answering queries instantly in multiple languages, the tool aims to take the sting out of tax season while speaking the language of Gen Z.

    The collaboration clicks neatly with Half CA’s storyline. The series produced by The Viral Fever (TVF) and now streaming free on Amazon MX Player follows CA aspirants Archie and Niraj as they juggle ambition, academic pressure, and adulthood’s curveballs. Just as the show champions perseverance, the partnership underscores financial literacy as a real-world survival skill.

    Amazon MX Player director Aruna Daryanani said the move was about impact beyond entertainment: “Millions relate to the struggles of CA students. Our partnership with ClearTax simplifies financial literacy in a way that feels authentic and engaging.”

    Cleartax founder Archit Gupta echoed the sentiment, pointing to its AI leap: “By automating complex tax processes on Whatsapp, we’re making planning and filing seamless. Teaming with Half CA lets us connect with a new generation, combining entertainment with tools to build confidence for the future.”

    Half CA S2 brings back favourites Ahsaas Channa, Prit Kamani, Aishwarya Ojha, Anmol Kajani, Gyanendra Tripathi, and Rohan Joshi. The show streams across MX Player’s footprint from mobile apps and Connected TVs to Amazon’s shopping app, Prime Video, Fire TV, Google TV, Xiaomi TV, and Airtel Xtreme.

    For viewers, it’s not just about watching dreams unfold on screen, it’s also about learning to add up in real life.

  • After Khalasi, Coke Studio Bharat drops Meetha Khaara this festive season

    After Khalasi, Coke Studio Bharat drops Meetha Khaara this festive season

    MUMBAI: After the runaway success of Khalasi, Coke Studio Bharat is back with another soulful folk offering, Meetha Khaara. Released as part of Season 3, the track arrives in time for the Navratri festivities and celebrates the enduring spirit of Gujarat’s Agariya community.

    Curated, composed and produced by Siddharth Amit Bhavsar, Meetha Khaara brings together a powerhouse of talent: the folk brilliance of Aditya Gadhvi, the tenderness of Madhubanti Bagchi, and the fresh notes of Thanu Khan.

    Rooted in a 600-year-old legacy, the song draws from the Agariya community’s life around salt farming. In Gujarati, “meethu” means salt, a substance born from hardship yet vital and sweet in its inheritance. The track captures this paradox, portraying resilience, pride and identity through music that blends earthy folk rhythms with contemporary sounds.

    Coca-Cola INSWA, imx lead, Shantanu Gangane said, “Festivals are occasions when music serves as a cultural connector. With Meetha Khaara, our intent is to create a bridge between tradition and the youth’s passion for music. Coke Studio Bharat unites legendary voices with fresh talent to create authentic stories that connect music, culture and people across India.”

    The song’s foundation lies in Bhargav Purohit’s evocative lyrics, which were then transformed into a layered musical narrative by Bhavsar. Gadhvi’s powerful vocals anchor the track, Bagchi adds emotional depth, and Khan ties it all together with his distinct sound.

    For Aditya Gadhvi, the song continues the journey begun with Khalasi. “With Meetha Khaara, we’re carrying forward Gujarat’s folk stories in a fresh way. Making this song was pure joy, as it carries the pride of our people,” he added. 

    Echoing him, lyricist Bhargav Purohit said, “Writing this song was an honour. I wanted the words to reflect resilience and tradition with simplicity and honesty.”

    Singer Madhubanti Bagchi shared, “It allowed me to merge technique with emotion, tradition with individuality. The result felt deeply authentic.”

    And for emerging artist Thanu Khan, the experience was nothing short of a dream. “Being part of Coke Studio Bharat and contributing to *Meetha Khaara* will always be an honour,” he shared.