ITV

Category: iWorld

  • ET NOW dominates YouTube as the most-watched business news channel

    ET NOW dominates YouTube as the most-watched business news channel

    Mumbai: ET NOW India’s leading English business news channel reinforces its dominance in the digital news video landscape, emerging as the most watched business news channel on YouTube across English and Hindi cohorts amassing 89.54 million views and 110.73 million views respectively in April and May 2024 (Source: Playboard). This milestone highlights ET NOW’s commitment to empowering Indians with insights on financial literacy along with all the latest updates on business and market news.

    Since its digital foray last year, ETNow.in has consistently shown an impressive growth trajectory, ranking among top business news platforms. With a strategic integration of linear broadcast and a series of digital exclusive content including short videos, market briefs, and consumer-centric explainers, the platform has become a preferred digital news platform for business news enthusiasts.

    Times Network president & COO- digital business Rohit Chadda said, “ET NOW’s digital expansion has been transformational. We plan to further expand our coverage of real estate, taxation, insurance, infra, tech and automobiles in line with digital consumption trends. At ET Now, we connect with aspirational viewers, providing advertisers an ideal platform with extensive reach and a targeted audience interested in markets, stocks, startups, and investments and more. Having swiftly achieved market leadership, we will soon be launching specialized tools for personal finance and business enthusiasts on ETNow.in.”

    Times Network’s digital news portfolio has distinguished itself as the fastest-growing digital video news network in the country, with a monthly reach exceeding 4 billion across its channels. It is reckoned the go-to source for credible, accurate, and decisive news analysis across English and Hindi general news and business news categories.

  • Nuvoretail wins Amazon Advisors Marathon 2024

    Nuvoretail wins Amazon Advisors Marathon 2024

    Mumbai: Delhi-based Nuvoretail, renowned for its pioneering work in eCommerce marketing, has been awarded the prestigious Amazon Advisors Marathon gold winner title for the second consecutive year (2022-23 2023 -24). This significant achievement underscores Nuvoretail’s exceptional expertise in e-commerce advertising, firmly establishing its position as a leading digital commerce specialist.

    The Amazon Advisors Marathon, hosted annually by Amazon Ads, is a competitive event where top Amazon Ad partner agencies showcase their expertise across various categories. These categories include Expertise, where agencies submit case studies demonstrating how they helped brands grow on Amazon; Thought Leadership, where participants demonstrate their in-depth knowledge of Amazon Ads on platforms like LinkedIn; Teamwork & Development, where agencies focus on upskilling their teams through Amazon Ads certifications; and Client Acquisition, where participants identify and engage potential new clients for Amazon Ads services.

    Throughout the 90-day marathon, participants earn points for completing these activities. Nuvoretail’s hard work stood out, securing 1st place in January, 3rd place in February, 1st place in March, and ultimately, 1st place overall! This remarkable achievement is a testament to the exceptional talent and unwavering dedication of the entire Nuvoretail team.

    Winning the Amazon Advisors Marathon for the second year in a row highlights Nuvoretail’s commitment to excellence and innovation in Amazon Advertising. This rigorous three-month challenge tests participants’ proficiency in various aspects of Amazon advertising, from conducting internal training sessions and obtaining Amazon Ads certifications to sharing valuable insights on LinkedIn and collaborating on publishing case studies.

    Nuvoretail founder & CEO Vishal Sharma expressed his pride in the team’s consistent performance, stating, “Winning this award for the second time in a row is a true reflection of our team’s dedication and expertise. It highlights our unwavering commitment to helping brands succeed on Amazon and our deep understanding of the Amazon advertising landscape. At Nuvoretail, we believe in empowering brands to achieve their full potential.”

    This award holds great significance for both Nuvoretail and its clients. For Nuvoretail, it validates their innovative approach to combining AI-powered data insights with a highly skilled team of e-commerce professionals. For their clients, it translates into enhanced e-commerce success across various platforms and regions. Nuvoretail’s advanced partner status with Amazon and the recognition of Vishal Sharma as a select member of the Amazon advisors program further cement their authority in the field.

    Nuvoretail has consistently demonstrated their ability to drive significant growth for brands on Amazon. One notable example is a partnership with a prominent power tools brand in India that faced sales saturation and increasing advertising cost of sales (ACOS). Through a strategic and data-driven approach, Nuvoretail managed to achieve the highest sales in the brand’s history within 60 days, accompanied by a single-digit ACOS of 5.84 per cent. They recorded a 128 per cent sales growth while reducing ACOS by over 45 per cent from its original double-digit figure of 10.67 per cent. This achievement underscores the power of innovative solutions and data-driven strategies in transforming brand performance and driving sustainable growth.

  • Sportz Interactive revamps Wisden’s website for cricket lovers

    Sportz Interactive revamps Wisden’s website for cricket lovers

    Mumbai: Sportz Interactive (SI), a global leader in sports digital solutions, is proud to announce its collaboration with Wisden to revamp and launch its official website, transforming it into the premier destination for cricket enthusiasts worldwide. This comprehensive project features a state-of-the-art user interface and user experience (UI/UX), making the platform exceptionally user-friendly and engaging.

    Wisden, an iconic name in the cricket world, is renowned for its rich history and an unparalleled repository of historical statistics. The refreshed website will honour this legacy while elevating the fan experience to new heights, ensuring it remains the go-to platform for cricket lovers.

    Key deliverables from Sportz Interactive also include the development of interactive games such as polls, quizzes, and predictors, designed to captivate users and foster a sense of community. Additionally, Sportz Interactive will introduce a dynamic fan leaderboard, enhancing engagement and creating a competitive yet fun environment.

    Leveraging over 22 years of experience in delivering world-class digital experiences and having worked closely with key stakeholders in the cricket ecosystem (including teams, leagues and associations), Sportz Interactive is committed to bringing its expertise to Wisden’s digital transformation. This partnership promises to deliver a cutting-edge website that seamlessly combines Wisden’s historical richness with Sportz Interactive’s innovative digital solutions.

    Cricket Properties Ltd & Wisden MD, Ian Sykes commented: “We are thrilled to partner with Sportz Interactive for this significant revamp of Wisden.com. For over 160 years, Wisden has been a trusted source for cricket fans around the world and we are confident that our new website will offer a fantastic and unique user experience, marrying Wisden’s unrivalled heritage with SI’s market-leading tech”.

    Sportz Interactive director – head of UK & EU operations Alex Chamberlen said: “Collaborating with Wisden is an extraordinary opportunity for Sportz Interactive. Our goal is to create a digital platform that not only reflects Wisden’s esteemed history but also sets a new standard for how cricket content is consumed online. We are dedicated to delivering a world-class experience that will delight cricket fans globally”.

  • IOAA launches OOH Pinnacle Awards 2024 honouring Indian Outdoor Media Owners

    IOAA launches OOH Pinnacle Awards 2024 honouring Indian Outdoor Media Owners

    Mumbai: The Indian Outdoor Advertising Association (IOAA) proudly presents the debut of the OOH Pinnacle Awards. This pioneering initiative marks a significant milestone in recognizing and applauding excellence across India’s out-of-home (OOH) media landscape.

    Amidst various challenges, the resilience demonstrated by the OOH advertising industry in India has been truly commendable. Thus, it is imperative to spotlight the extraordinary efforts of this industry, acknowledging its unwavering strength and spirit, which have not only sustained but also fostered growth against all odds.

    The OOH Pinnacle Awards presented by IOAA stands as a tribute to this resilience, aiming to inject a stimulus to inspire the ‘pursuit of excellence’ in every facet of the out-of-home business.

    As the saying goes, “When you’re good at something, you’ll tell everyone. When you’re great at something, they’ll tell you.”

    OOH advertising remains a cornerstone of brand marketing strategies, both locally and globally, retaining its pivotal role.

    IOAA is committed to shining the spotlight on the lynchpin of the medium – the media owners who have worked tirelessly and diligently defying unimaginable odds, scaling & bolstering the media.

    The association believes that now is the time to jumpstart the next era in out-of-home media where it rightfully claims its place under the sun. With a focus on excellence, IOAA aims to catalyse this evolution.

    OOH Pinnacle Awards is also an opportunity to be recognised and honoured for individual and organizational level commitments and distinctive contributions that have consistently helped the medium grow & evolve.

    Open to all OOH media owners in the country, detailed information about the event is available at www.ioaa.co.in. Submissions are welcome until June 30, 2024.

    The grand finale of the OOH Pinnacle Awards will be unveiled on July 26, 2024, at the Hilton Garden Inn, Bengaluru.

     

  • Ex-Google exec Mohit Jagtiani launches branded content firm NEXT NARRATIVE with Simran Hoon

    Ex-Google exec Mohit Jagtiani launches branded content firm NEXT NARRATIVE with Simran Hoon

    Mumbai: With the increasing media clutter in the digital space, consumers have more media choices than ever. In such a competitive environment, it is vital for brands, creators and platforms, to keep their narrative fresh. Next Narrative is the new age Media Company that is committed to doing so by helping creators scale their reach and grow revenue while driving business outcomes for brands. Helmed by Mohit Jagtiani, award-winning brand storyteller, ex-Google (YouTube) and Viacom18, in partnership with Simran Hoon, ex-QYOU Media and Viacom18, the branded content company aims at solving these brand objectives with relevant and compelling long and short form branded content and IPs.

    Next Narrative touches on the ABCs of Digital Storytelling:

    1   Audience: Next Narrative understands consumer preferences and motivations, and aims to help brands as well as creators connect with them meaningfully.

    2   Brands: It serves brands seeking meaningful connections through storytelling.

    3   Creators: It aims to support authentic creators with a passion for crafting emotional narratives.

    Next Narrative founder and CEO Mohit Jagtiani said, “There are too many brands vying for the same audience. This has inadvertently led to an obsession with performance marketing and immediate outcomes. Very few are focussing on building brand loyalty. Next Narrative believes that in today’s cluttered environment, a compelling attraction to a brand, brand loyalty and consistent business outcomes has to be created with the right story, the right content and the right creator(s). With the 3Cs of creator, content and commerce converging, I could not have asked for a better time to take the entrepreneurial leap and add the 4th C of connection with Next Narrative.”

    About partnering with another industry veteran, Simran Hoon, Mohit added, “They say when you start on your own, you should tag team with someone who can complement your strengths and vision. I couldn’t be more excited about partnering with Simran who is also my ex-colleague from my time at Viacom18.”

    Next Narrative partner Simran Hoon added, “Storytelling has always been in my DNA. While working at Viacom18 together, Mohit and I experienced first-hand the impact of the right story, in the right hands, told to the right audience. With our industry knowledge and the right partnerships, we always knew we wanted to create something creative and drive impact. I have had a rewarding career spanning 30+ years working with the broadcast media in its golden age and with the digital media which is today a tour de force. What remains unchanged across the years and types of media is the ability of tell great stories to solve brand challenges. ”

    Whatever the medium- episodic series, creator collaboration campaigns or podcasts-Next Narrative aims to focus on building brand loyalty. Under Mohit and Simran’s leadership, the company will drive results for brands by developing compelling content. Today, creators are media powerhouses with loyal communities. Next Narrative aims to partner with these influencers and creators- niche, big and small, who can authentically bring brand stories to life. 

  • Rose Audio Visuals expands into OTT and digital content creation footprint into the Telugu market

    Rose Audio Visuals expands into OTT and digital content creation footprint into the Telugu market

    Mumbai: With an exceptional content showcase and production partnerships to their name, entertainment powerhouse Rose Audio Visuals announces a partnership with acclaimed filmmaker Nandini Reddy and Kanakavalli Talkies. Marking its foray into the vibrant Telugu market, the partnership cements its vision of presenting Indian viewers with quality content across languages.

    With its avant-garde storytelling including shows like Mithiya and Duranga, Rose Audio Visuals has won over audiences across platforms, cultivating long-standing partnerships with industry titans such as Netflix, Amazon Prime Video, Zee5, and Sony Liv, among others. They have recently also expanded their horizons into the audio storytelling arena with the launch of RosePod, showcasing a captivating array of 100 original fiction and non-fiction shows.

    Renowned for her directorial prowess, Nandini Reddy has left an indelible mark with blockbusters like Oh! Baby, featuring Samantha Prabhu, was hailed both critically and commercially, and her debut film Ala Modalaindi, starring Nithya Menen, is a cherished gem in the South Indian film industry. With her recent Netflix anthology film Pitta Kathalu, she continues to push boundaries and redefine storytelling in the digital realm, cementing her status as a pioneer in the Telugu OTT industry.

    Rose Audio Visuals founder Goldie Behl expressed his contentment about the association saying, “Nandini and I shared a deep friendship since a long time, and her boundless creativity never fails to inspire me. Partnering with Nandini Reddy is a heartfelt decision because of our shared passion for storytelling and the creative vision that we can bring to the Telugu audience. As we delve into the dynamic Telugu market together, our aim is not just to entertain but we aspire to touch souls and break barriers through storytelling that resonates deeply with them”  

    Nandini Reddy talked about the collaboration saying “Goldie Behl has been a dear friend for many years. We share a similar aesthetic and passion for storytelling and I am excited to reach new frontiers with this collaboration in the Telugu OTT space.”

  • Aditya Jassi’s latest hit Jaanejaan

    Aditya Jassi’s latest hit Jaanejaan

    Mumbai: Prepare to be captivated by the latest Hindi song “Jaanejaan,” flawlessly performed by the talented Aditya Jassi. Aditya Jassi’s brilliant music and heartfelt lyrics combine to create a captivating track. The meticulously crafted music video, directed by the visionary Karan Sidhu, promises an immersive experience that will captivate audiences worldwide.

    Aditya Jassi is a versatile and electrifying singer-songwriter, composer, and music producer who continues to delight audiences all over the world with his dynamic stage presence and distinct musical style. With over 15 years of professional experience, Aditya seamlessly blends Western Rock/Pop, Hindi Bollywood, and Retro influences to create a sound that is his unique creation.

    Aditya made his Bollywood debut with the song “Yaad Aaye Woh Din” for the Anand L Rai-directed film “Strangers” in 2007. He continued to contribute to Bollywood soundtracks, including notable performances in “Dil Kabaddi” (2008) and “Jugaad” (2009), highlighting his versatility and talent.

    The music video for “Jaanejaan” is a visual feast that enhances the song’s soulful and melodic essence. The song has garnered 157K+ views on YouTube, has reached nearly half a million views on Instagram and the numbers are still climbing. Aditya Jassi’s outstanding performance, combined with Karan Sidhu’s visionary direction, creates an unforgettable experience for music enthusiasts. Aditya Jassi reflects on his journey, saying, “Creating Jaanejaan has been a deeply personal and rewarding experience. I hope that this song touches the hearts of the listeners as much as it has touched mine.”

    Tune into the soulful lyrics of Jaanejaan at:

  • Raghavendra Rathore and Diljit Dosanjh: Champions of Indian heritage globally

    Raghavendra Rathore and Diljit Dosanjh: Champions of Indian heritage globally

    Mumbai: Raghavendra Rathore, India’s celebrated couturier and designer of bespoke clothing, collaborated with Punjabi singer and actor Diljit Dosanjh for his ongoing Dil-luminati North America tour. The lifestyle designer showcased Indian heritage and craftsmanship on a global platform through Dosanjh’s powerful connection with audiences worldwide. The tour kicked off in Vancouver, Canada, on April 27th and will continue across major cities in Canada and the United States until July 13th, 2024.

    For the Vancouver opener, Dosanjh donned Rathore’s signature black Jodhpur bandhgala collared kurta, featuring intricate tonal thread work. This black handcrafted kurta was paired with a lustrous pure silk chadra (traditional Punjabi, thoughtfully crafted to complement the ensemble. The look was completed with a turle wali pagri (Punjabi turban) styled by renowned turban artist Gurpartap Singh Kang.

    For Diljit’s illustrious DilLuminati tour, the choice of designer was clear: Raghavendra Rathore. Renowned for his impeccable craftsmanship and deep reverence for Indian heritage, Rathore, along with his eponymous brand, embodies a commitment to preserving and celebrating cultural roots. This synergy aligns perfectly with Diljit, whose music and persona are deeply intertwined with the rich traditions of Punjab. Together, they create a seamless blend of fashion and music, paying homage to their heritage while captivating a global audience.

    The iconic bandhgala kurta, a quintessential Raghavendra Rathore design, has been reimagined for contemporary audiences As Dosanjh’s massive 20 million followers witness this celebration of Indian sartorial elegance, it cements India’s position as an emerging powerhouse in the luxury fashion industry.

    “Diljit Dosanjh is an unstoppable force, not just as one of India’s biggest musical sensations but also as a proud ambassador of our rich cultural heritage,” remarked Raghavendra Rathore. “By seamlessly blending his Punjabi roots with a modern sensibility, Diljit has struck a chord with the AI-Gen-Z audience who crave authentic experiences that pay homage to their traditions while pushing creative boundaries. Our collaboration for the Dil-luminati tour is a celebration of this very spirit – fusing timeless Indian craftsmanship with contemporary global appeal. As Diljit takes the stage in my bespoke ensembles, we are showcasing to the world the unparalleled artistry of Indian haute couture on prestigious international platforms.”

    India’s apparel market, valued at a staggering $59.3 billion in 2022, has firmly established itself on the global fashion stage, standing shoulder to shoulder with fashion powerhouses like the UK ($65 billion) and Germany ($63.1 billion), according to data from McKinsey’s FashionScope. As India continues to assert its place on the world stage, trendsetters like Dosanjh and Rathore prove that the country’s rich cultural heritage is not just a source of pride but a powerful tool for growth and innovation.

    With their bold vision and uncompromising commitment to excellence, they are paving the way for a new era of Indian dominance in the global fashion industry, one that celebrates the past while fearlessly embracing the future. 

  • JioCinema Premium unveils the theme of Bigg Boss OTT 3, ‘Ab Sab Badlega’ in its new promo!

    JioCinema Premium unveils the theme of Bigg Boss OTT 3, ‘Ab Sab Badlega’ in its new promo!

    Mumbai: Following the announcement of the iconic Anil Kapoor taking over as the host of India’s biggest digital reality phenomenon, Bigg Boss OTT 3, JioCinema Premium has now unveiled an enthralling promo featuring the megastar. Premiering 21st June, Bigg Boss OTT 3, co-presented by Too Yumm!, Siggnature Finest Silver Elaichi; Co-powered by Oppo and Sofy; with beauty partner Lotus; Sanitaryware Partner Cera; promises to be a rollercoaster of non-stop and unfiltered entertainment.

    The promo showcases Anil Kapoor narrating his life journey, reflecting on how everyone said, “Kya hi baaki hai AK?”, to which he responds, “Abhi to bas shuru kia hai,” as he takes over as the host of Bigg Boss OTT 3. The promo further sets the tone for the most exciting season ever as he drops hints on what’s in store for the contestants in the show. Season 3 brings in the theme of Ab Sab Badlega, with a captivating message: Thoda Logic, Thoda Magic.  

    Mark your calendars! Bigg Boss OTT 3 premieres exclusively on JioCinema Premium from 21st June, 9 PM!

    JioCinema Instagram:

    JioCinema YouTube:

     

    JioCinema X:

    JioCinema FaceBook: https://www.facebook.com/share/v/h2geWwFaP2Bcfdtk/?mibextid=WC7FNe

  • Audio, web series and films that will move you and broaden your perspective

    Audio, web series and films that will move you and broaden your perspective

    Mumbai: Happy Pride, listeners! This June, we’re excited to share a curated list of audiobooks, podcasts, web series and films that are perfect for celebrating the spirit of pride. From adventures to romantic thrillers, here are fabulous titles that support queer representation in all its forms. They help convey that no matter where you fall on the spectrum, inclusivity is beautiful and worthy of being celebrated. Enjoy these stories that capture the multi-faceted nature of love and the fight for freedom to express oneself!

    Desi Down Under

    Platform: Audible

    Set against the backdrop of Sydney’s Coogee Beach, ‘Desi Down Under’ is a coming-of-age story that follows three best friends Deven (Adarsh Gaurav), Meenu (Prajakta Koli), and Rahul (Taaruk Raina) cross the ocean to learn surf-lifesaving skills, but their adventure quickly becomes much more than they anticipated. Rahul radiates joy and embraces his sexuality with pride despite societal pressures. As Rahul steps into Sydney, he meets Taylor, an Italian resident who challenges his fear of commitment and ignites a thrilling path of self-discovery, love, and surprises. This podcast series promises an inspiring and relatable tale that celebrates the courage to be oneself.

    Mine & Yours (Season 2)

    Platform: Audible

    In ‘Mine and Yours Season 2,’ Priya’s (Sayani Gupta) world is turned upside down when her ex-girlfriend Rashi (Kubbra Sait) unexpectedly returns from the US. Rashi’s arrival stirs up old emotions and creates tension in Priya’s current relationship with Jaiveer (Nakuul Mehta). Priya finds herself caught between the past and the present, navigating her evolving sexuality and the complexities of love. The ensuing rivalry between Rashi and Jaiveer for Priya’s heart sets off a whirlwind of jealousy and emotional conflict. Join this gripping tale as Priya, Rashi, and Jaiveer explore the depths of their feelings and fight for what truly matters in their pursuit of happiness, on this podcast.

    Queer West

    Platform: Audible

    ‘Queer West,’ hosted by the charismatic Niecy Nash-Betts, is a journey through the untold stories of the American West, where LGBTQ+ lives have long thrived against the backdrop of cowboy lore and Hollywood myths. In each episode, Niecy guides listeners through a wild exploration of forgotten histories, uncovering how queer people have continuously shaped and redefined the Western landscape. This Audible series invites you to saddle up and ride alongside queer pioneers, challenging perceptions and reclaiming their rightful place in Western history.

    Here and Queer

    Platform: Audible

    This audiobook is an inclusive audio guide authored by Rowan Ellis, offering heartfelt advice and comforting stories to empower queer girls. From understanding one’s identity to navigating relationships and mental health, this supportive resource serves as a beacon of empowerment and validation for girls exploring their queer-ness. Through personal anecdotes and guest contributions, the audiobooks discusses the complexities of LGBTQ+ life, fostering a sense of community, and resilience.

    Made in Heaven

    Platform: Amazon Prime Video

    ‘Made in Heaven’ follows Tara (Sobhita Dhulipala) and Karan (Arjun Mathur), two wedding planners in Delhi. As they navigate arranged marriages, societal pressures, and hidden desires, exposing the clash between tradition and modern aspirations< the show also portrays LGBTQ+ characters and their struggles. It offers a refreshing perspective within the Indian social context – you’ll encounter characters grappling with their identities, facing societal expectations, and navigating the complexities of love. It’s a show that celebrates love in all its forms while offering a thought-provoking look at the challenges faced by those who don’t conform to traditional norms.

    Red, White and Royal Blue

    Platform: Amazon Prime Video

    Casey McQuiston’s royally romantic and wildly popular bestseller, ‘Red, White & Royal Blue,’ is an enemies-to-lovers story that explores the unexpected romance between America’s First Son, Alex Claremont-Diaz (Taylor Zakhar Perez), and the Prince of Wales (Nicholas Galitzine). Alex finds himself embroiled in a media storm after a public altercation with Prince Henry strains relations between their nations. To contain the scandal, they stage a fake friendship, but what begins as a superficial truce evolves into a profound love affair. Tune in for a rollercoaster of emotions in this beautiful film adaptation of the book.

    My Policeman

    Platform: Amazon Prime Video

    Set in the 1950s, ‘My Policeman’ explores a forbidden love triangle between a policeman named Tom (Harry Styles), his school teacher Marion (Emma Corrin), and museum curator Patrick (David Dawson). Tom feels a deep affection for Patrick, but societal pressures lead him to propose to Marion instead.  Their seemingly happy marriage crumbles when Marion uncovers the truth, forcing all three to grapple with their desires and the strictures of the time. Through alternating perspectives and decades-spanning narratives, this film offers a powerful story of love, loss, and the fight for acceptance.