ITV

Category: iWorld

  • SMINCO.in – the game-changer in influencer marketing!

    SMINCO.in – the game-changer in influencer marketing!

    Mumbai: Music Broadcast Ltd (MBL), a pioneering name in the media industry, proudly announces the launch of ‘SMINCO.in’ a social media influencer confluence. This automated multi-sided influencer marketing platform is the latest innovation set to reshape the influencer market. It represents a strategic leap forward for MBL, aligning with its vision of adopting digital solutions to enhance brand engagement and consumer interaction. By seamlessly connecting brands with influencers, SMINCO.in offers a platform designed to maximize ROI for both parties. Its advanced AI-driven matching algorithms, real-time analytics, and customizable campaign management tools streamline the marketing process, delivering measurable results and setting new standards of excellence in the influencer marketing industry.

    SMINCO.in is aimed at brands and marketers across various industries such as fashion, beauty, technology, finance, lifestyle, and more. Additionally, it targets nano to macro influencers looking to collaborate with brands to promote their products or services. This platform addresses common pain points in influencer marketing, such as finding the right influencers, measuring campaign effectiveness, and ensuring authenticity. Through its comprehensive framework and dedicated support team, SMINCO.in provides seamless solutions for brands and influencers alike.

    Radio City CEO Ashit Kukian, expressed his delight about the launch, stating, “It is a great pleasure to introduce SMINCO.in “Your Window to the Social Media World!”, marking a historic point in our journey of innovation. With this initiative, we are redefining branding with cutting-edge solutions that drive meaningful engagement and tangible outcomes. This, in turn, highlights our commitment to staying ahead of industry trends and providing brands with progressive digital marketing solutions.”

    The launch of SMINCO.in is backed by strategic partnerships with influential brands, agencies, and experts. These collaborations strengthen SMINCO’s position in the market. With the support of our platform, brands can stay ahead of the curve and meet changing consumer demands. Customized influencer solutions that fit the needs of each industry ensure that brands can reach the most relevant influencers for their campaigns with just the click of a button.

    Join the fastest-growing community on SMINCO.in, where brands and influencers will find success. Don’t miss out – become a part of the next big buzziest platform, SMINCO.in, “Your Window to the Social Media World!”

  • Top reasons to watch Sisterhood on Amazon miniTV

    Top reasons to watch Sisterhood on Amazon miniTV

    Mumbai: Amazon miniTV, Amazon’s free video streaming service, recently released its coming-of-age drama series, Sisterhood. Set in an all-girls convent school, S.I.S.T.R.S., the series follows the lives of four friends, Zoya, Nikita, Ann, and Gargee, as they navigate the complexities of adolescence, forming deep friendships, facing personal challenges, and discovering their true selves along the way. From a captivating storyline with rich character development to an authentic portrayal of the highs and lows of school life, here are the reasons why Sisterhood must be your next binge-watch.

    . An endearing yet captivating storyline: Sisterhood offers a compelling narrative of friendship set against the backdrop of S.I.S.T.R.S., a living testament to generations of young girls who have walked its hallowed corridors for a century. The series delves deeper into the lives of students – from childhood to adolescence, all shown through the lens of Zoya, Nikita, Ann, and Gargee. The series explores the lives of four friends- Zoya, Nikita, Ann, and Gargee as they navigate the complexities of adolescence, friendship, and personal growth. With its intricate plot twists and engaging storytelling, each episode unravels new layers of their lives, keeping viewers on the edge of their seats until the very end, eagerly anticipating what comes next.

    .  Perfect blend of dynamic characters: The characters in the series are relatable and as diverse and vibrant as the school itself. From a tech-savvy Gargee, and a disciplined Zoya to a rebellious Nikita and a naive Ann, each character brings their unique flair to the series. Whether it’s the struggle to fit in, the joy of newfound friendship, or the pain of betrayal, the audience will see reflections of their own lives and friendships in these characters, forming a strong connection with them while rooting for their journeys.

    . Authentic portrayal of school life: The rich narrative of the series skilfully captures the ups and downs of school life. The series captures the essence of friendship, heartbreak, joy, and self-discovery, resonating deeply with the viewers. With a blend of heartwarming moments and adventurous escapades, each scene will make you laugh, cry, and cheer along with the characters as they navigate the complexities of their formative years.

    . Talented ensemble cast: Sisterhood boasts a talented ensemble cast, including Anvesha Vij, Nitya Mathur, Nidhi Bhanushali, and Bhagyashree Limaye. Their powerful performances adds depth and authenticity to the characters, making their experiences feel real and relatable. The rich chemistry among the actors enhances the narrative, ensuring that every scene is engaging and emotionally impactful, resonating with viewers across all age groups.

    Explore the intricacies of school life like never before with Sisterhood, streaming now exclusively on Amazon miniTV, available on Amazon’s shopping app, Prime Video, Fire TV, smart TVs, and Play Store!

  • NY Cinemas’ first multiplex launched in Delhi NCR at Elan Epic Mall, Gurugram

    NY Cinemas’ first multiplex launched in Delhi NCR at Elan Epic Mall, Gurugram

    Mumbai: NY Cinemas, owned by Ajay Devgn, has launched its first multiplex in Delhi NCR at Elan Epic Mall, Sector 70, Gurugram. It stands out as one of the most admirable multiplexes in the region. Elan Epic, a paragon of modern retail, is strategically located at sector 70 on the Southern Peripheral Road (SPR), offering effortless connectivity to the entire city. Just a three-minute drive from NH-8 and with proximity to Golf Course Extension Road, it ensures smooth access.

    Ajay Devgn, the four-time National award-winning actor and director, who is extremely passionate about his art, founded NY Cinemas in 2017, a multiplex chain that curates its cinemas with Indian ethos and values and aims to revive the old-world charm of single screens in multiplexes and bring audiences closer to their favourite films and film stars. NY Cinemas stands out as a differentiating player in the cinema industry.

    This cinema goes beyond just movie screening by providing an array of premium amenities. Spanning an impressive 46,000 Sq. Ft, this state-of-the-art property features a 5-screen multiplex housing 890 seats, each equipped with the cutting-edge Dolby Atmos sound system, ensuring an immersive audio-visual experience. The cinema is beautifully crafted in three parts viz. The pre-lobby area, main lobby and the ultra-luxurious AMOR lounge. Patrons can experience the elegant lounge area, savour unique creations at the Mocktail Bar, and enjoy culinary delights from the live cooking stations meticulously designed by in-house chefs, making every visit a comprehensive and enjoyable experience. Adding to its distinct appeal is the unique open box office, which enhances the overall ambience and convenience for moviegoers. Among its standout features is the opulent Amor Auditorium, which offers plush recliners for unmatched comfort, allowing guests to relax in style and enjoy VIP treatment while watching their favourite superstars on-screen.

    NY Cinemas founder Ajay Devgn stated, “NY Cinemas is expanding and making its way to Gurugram, Delhi NCR. Our endeavour is to create an impeccable experience for audiences watching films at the theatre. I have received a lot of love from my audiences there, and this is my way of giving them the best entertainment experience.”

    NY Cinemas CEO Rajeev Sharma said, “NY Cinemas and Elan Group is bringing to Gurgaon the most visual, hatke & filmy experience like no other. Both the companies put their best minds to use and the result is for everyone to witness. Being a differentiating player, I am confident that Delhi / NCR would have not experienced a Classical and Filmy theatre like us till now. Not only the interiors but the audio and video experience too will win the hearts of everyone. “For the Love of Cinema” Ajay’s vision is truly delivered with NY Cinemas Elan Epic.”

    Elan Group MD Ravish Kapoor said, “Elan Epic is a premier destination in Gurugram for luxury shopping, dining, and entertainment. The arrival of Delhi NCR’s first NY Cinemas at Elan Epic marks a pivotal moment in our journey to curate an unparalleled lifestyle experience. We are confident that NY Cinemas will seamlessly integrate world-class moviegoing with our existing offerings of luxury retail and fine dining, creating a truly one-stop destination for discerning patrons in Gurugram.”

    Sprawling across a majestic four-acre in Gurugram’s Sector 70, Elan Epic redefines the luxury retail experience. This strategically located premium destination, situated right off the Extended Golf Course Extension Road, boasts effortless accessibility via Sohna Road and NH8. Step inside and be captivated by a central atrium featuring a one-of-a-kind, expansive water body – a marvel of modern Indian architecture by UHA London & Architecture by ACPL. It houses renowned brands including Anytime Fitness, Adidas, Bicameral, Intune and Molecule among others. Elan Epic promises an unparalleled blend of luxury, entertainment, and convenience, all under one magnificent roof.

    Embracing a vibrant filmy theme, the décor and environment further elevate the luxurious cinema experience and offer patrons a selfie opportunity at every step. With this launch, NY Cinemas expands its presence to 14 cities and has ambitious plans to introduce 20 more screens this year, reinforcing its commitment to providing unparalleled entertainment across the country.

  • Unveiling Exness: A Comprehensive Review

    Unveiling Exness: A Comprehensive Review

    Exness has become a prominent player in the wide-ranging forex brokerage market. However, with so many options available to traders, one question remains unanswered: is Exness a scam?

    Don’t worry, though, as we set out to investigate the nuances of Exness in our thorough review, carefully analyzing its features, products, and reputation. With this examination, we hope to lift the mysterious hood over Exness and reveal more about its legitimacy and dependability as a forex broker.

    Background and Overview

    Exness was established in 2008 and has grown to become a major force in the forex brokerage market, serving traders from a variety of geographical areas.

    With its headquarters located in Cyprus, the broker is subject to the regulatory oversight of entities like the Financial Conduct Authority (FCA) in the UK and the Cyprus Securities and Exchange Commission (CySEC), which guarantees compliance and responsibility. Equipped with a user-friendly interface, attractive trading conditions, and a wide range of trading instruments, Exness has gained popularity among traders worldwide.

    Regulatory Compliance

    When examining a forex broker’s credibility, regulatory compliance is the most important consideration. One comforting thing to know about Exness is that they are licensed by reputable regulatory organizations such as FCA and CySEC.

    Not only do these watchdogs provide entertainment value, but they also enforce legal regulations that hold brokers accountable for fair and open trading practices. Exness’s regulatory credentials allow traders to feel easy knowing that their broker abides by the law and looks out for their best interests.

    Trading Instruments and Platforms

    Exness has a comprehensive portfolio of trading instruments, encompassing major and minor currency pairings, commodities, indices, and even cryptocurrencies. Not only that, but traders may access these products through the renowned MetaTrader 4 (MT4) and MetaTrader 5 (MT5) platforms, which are renowned for their svelte design, sophisticated charting features, and blazingly quick trade execution.

    Exness sweetens the pot with its exclusive web-based platform, which guarantees accessibility and ease for individuals who want to trade whenever inspiration strikes.

    Trading Conditions

    Competitive circumstances are the name of the game in the trading arena. With razor-thin spreads, lightning-fast trade execution, and virtually nonexistent mistakes, Exness rises to the occasion. Whether you’re a novice or an experienced trader, these benefits set the setting for an ideal trading experience.

    Additionally, Exness offers variable leverage choices, enabling traders to maximize profits while controlling risk. But remember, use it responsibly just like any other ability. When trading leverage, traders must always keep a risk management playbook close at hand.

    Fees and Commissions

    Like reading the tiny print of a contract, transparency is essential while navigating the financial world. Exness offers a commission-based strategy for certain accounts and spreads-only pricing for others, taking a hybrid approach to fees.

    They are all focused on ensuring traders receive the most value for their money by maintaining low transaction fees and competitive expenses. However, before you get right into the trading pool, review the account information and charge schedule. After all, in the world of business, information truly is power.

    Security Measures

    Security acts as the sheriff in the virtual Wild West of online trade, keeping the bad guys away. When it comes to safeguarding your private information and hard-earned money, Exness does not play around. With features like strong encryption and firewalls akin to fortresses, they have everything you need to make sure your valuables are as safe and secure as Fort Knox.

    You may also feel confident knowing that your account is as safe as Fort Knox thanks to segregated client money and two-factor authentication (2FA) on guard. It’s like having a cyber-security posse on guard as you manage those swings in the market.

    Customer Support

    Having customer service that is as dependable as your morning coffee is essential in the volatile world of trading. Exness’s support staff is like your trading buddy—always on hand to step in and rescue the day—so you never have to worry about them abandoning you when you need assistance.

    They’re available to you around the clock, in your native tongue, by phone, email, or chat. They can provide you with professional guidance more quickly than you can say “bull market.” It’s as easy as silk to navigate the ups and downs of trading when you have a trading partner at your side – prepared to take on any obstacle.

    Client Feedback and Reputation

    When it comes to brokerage ratings, customer reviews are the real deal. They’re similar to Yelp for traders in that they can tell you if a broker is a good investment or a scam. Exness seems to have its own fan club these days, with merchants praising it as if it were the best new brunch place in town.

    But remember, there is always a thorn in every rose, and Exness is no different. It’s getting some shade from the doubters even as it enjoys the warmth of glowing praise.

    Closing Remarks: Is Exness a Legitimate Broker?

    It appears like Exness is the genuine deal—a legitimate forex broker with all the extras. It’s like the forex industry’s superhero, swooping in to save traders from the grip of uncertainty with its regulatory badges, delicious trading conditions, and fortress-like security precautions. 

    However, let’s exercise prudence first for the time being. It pays to do your study, determine what floats your trading boat, and consider your alternatives like an experienced pro before signing up with Exness or any other broker. 
     

  • Virgin Music Group extends deal with Play DMF

    Virgin Music Group extends deal with Play DMF

    Mumbai: Virgin Music Group, the world’s leading partner to independent artists, labels and entrepreneurs, announced today that the company has extended its deal with Play DMF, the Mumbai-based company founded by producer/actor/entrepreneur Anshal Garg. The new long-term deal aligns Play DMF and Virgin Music Group globally well into the next decade.

    Play DMF is one of the most successful entertainment companies in India, with a YouTube channel with more than five Million subscribers, recently spawning such hit tracks as “Guli Mata,” “Yimmy Yimmy,” “Heer Ranjha,” “Hum Toh Deewane,” the freshly released ‘Zaalima’ among many others. Play DMF also had major success with “Selfiee,” a Bollywood film soundtrack which drove more than 200 Million streams globally and more than 400 Million views on YouTube.

    “Play DMF is consistently one of our most successful partners in India,” said Virgin Music Group country manager Amit Sharma.  “Working so closely with Anshul and his entire team has been hugely successful for everyone involved and we are honored to extend our partnership with them well into the next decade. We are looking forward to some really exciting international collaborations with PLAY DMF, as we have done before, and this long term deal shows how solid our intent is in this partnership.

    “Partnering with Virgin Music Group aligns perfectly with my vision for Play DMF,” said Anshul Garg. “My aim is to create global music that puts India on the world music map, and with Virgin Music Group, we can achieve this on a much larger scale. Extending this partnership proves the impact we are making in the global music scene, and we promise to continue delivering more chartbusters into the next decade.”

    Flagging off the extended partnership, is a brand new track called Ittefaq, – helmed by new-age composers Oaff and Savera, with Bollywood actor Siddhant Chaturvedi debuting as a singer. The song is set for release on 12 June, and the video, which also features popular actor Wamiqa Gabbi alongside Siddhant, is a slick, glamourous video that has been shot in one-take.

  • Real estate marketing in the digital Age: Leveraging social media and digital platforms

    Real estate marketing in the digital Age: Leveraging social media and digital platforms

    Mumbai: Marketing strategies have seen a major shift in India, especially with regards to the real estate market. The increasing prominence of digital platforms and the growth of social media have led to innovations in the way that professionals in the real estate industry connect with potential buyers and sellers.

    The Rise of Digital Platforms in Real Estate

    The real estate market, which was, at a point in time, primarily driven by physical site visits and print advertisements, has now embraced digital platforms to enhance visibility and streamline transactions. Websites, mobile applications, and online listing services have become integral to the process of buying and selling, with several portals offering virtual tours, and detailed information about properties.

    Digital platforms also provide data analytics tools that help professionals and investors understand market trends, buyer preferences, and competitive pricing. This strategy provides more accurate property valuations, targeted marketing campaigns, and informed decision-making.

    Social Media

    Social media platforms like Facebook, Instagram, LinkedIn, and YouTube have emerged as powerful tools for real estate marketing in India. These platforms offer unparalleled reach and engagement, allowing real estate professionals to connect with a broader audience.

    Facebook and Instagram

    Facebook and Instagram have become essential for real estate marketing due to their vast user bases and advanced advertising options. Real estate companies leverage these platforms to showcase property listings through visually appealing photos, videos, and virtual tours. Facebook’s targeted advertising capabilities enable marketers to reach specific demographics, such as age, location, and interests, ensuring that ads are seen by the right audience.

    Instagram, with its emphasis on visuals, is particularly effective for promoting high-end properties and lifestyle-oriented real estate. Stories, reels, and IGTV provide dynamic ways to highlight features, amenities, and neighbourhood attractions, creating an immersive experience for potential buyers.

    LinkedIn

    LinkedIn is an invaluable platform for B2B real estate marketing. Developers and agents use it to network with industry professionals, share market insights, and establish thought leadership. LinkedIn’s professional nature makes it an ideal platform for commercial real estate and high-value property transactions.

    YouTube

    YouTube offers a unique opportunity to engage with potential buyers through long-form video content. Real estate companies create property walkthroughs, neighbourhood guides, and testimonial videos to provide in-depth information and build trust with their audience. The platform’s search engine optimisation (SEO) capabilities also ensure that these videos reach a broader audience.

    Content Marketing and SEO

    Content marketing and SEO are crucial components of digital real estate marketing. Blogs, articles, and infographics on real estate websites help educate potential buyers, answer common questions, and provide market insights. High-quality content not only drives traffic to websites but also establishes credibility and authority in the market.

    SEO strategies, such as keyword optimisation local SEO, ensure that real estate websites rank higher on search engine results pages. This increased visibility attracts more potential buyers and generates leads.

    Future Prospects

    Looking ahead, the future of real estate marketing in India lies in further integrating advanced technologies like artificial intelligence (AI) and machine learning (ML). These technologies can enhance personalised marketing, predictive analytics, and customer relationship management, driving more efficient and effective marketing strategies.

    Conclusion

    The digital age has brought about a paradigm shift in real estate marketing in India. Leveraging social media and digital platforms has enabled real estate professionals to reach a wider audience, engage with potential buyers more effectively, and streamline the buying and selling process. As technology continues to evolve, the real estate industry must stay agile and innovative to capitalise on the opportunities presented by the digital revolution.

    The author of this article is Hecta CEO & founder Sridhar Samudrala.

  • Karan Johar’s Dharma Cornerstone Agency onboards Sufi Motiwala

    Karan Johar’s Dharma Cornerstone Agency onboards Sufi Motiwala

    Mumbai: Sufi Motiwala, has just partnered up with Karan Johar’s Dharma Cornerstone Agency (DCA). DCA New Media, a vertical of DCA headed by Ms. Kim Sharma, is known for nurturing the next generation of creative minds who are taking the digital world by storm. With their expertise, they empower these talented individuals to amplify their voices and leave their mark on the online landscape. Enter Sufi Motiwala, the fashion commentator who’s already taken Instagram by storm with his fearless critiques and infectious sense of humour.

    Talking about the collaboration with DCA, Motiwala says, “Partnering up with DCA in my journey into the world of fashion and entertainment is truly an extraordinary opportunity, it feels like a dream come true for me. We’re talking next-level content, and maybe even a sprinkle of unexpected collaborations. Let’s just say, get ready for some serious fashion disruption – with a whole lot of laughs along the way!”

    This isn’t just a partnership – it’s a fashion revolution brewing! Sufi’s sharp wit and DCA’s digital expertise are a match made in social media heaven. Get ready for content that will leave no stone unturned when it comes to entertainment & fashion and leave you wanting for more. The future of fashion is about to get a whole lot more entertaining, and Sufi Motiwala and DCA are leading the charge!

  • Peter Cat Recording Co announces “Good Luck Beta ‘24” tour

    Peter Cat Recording Co announces “Good Luck Beta ‘24” tour

    Mumbai: Following a dramatic rise in the cult following of Peter Cat Recording Co, India’s ever-evolving genre-bending act is gearing up for one of the largest tours by an Indian band, as they announce 77 concerts with their third and latest album BETA. The band’s ‘Good Luck Beta’24’ run will kick off in August 2024, covering North America, Europe, UK and India. Paytm Insider, one of India’s leading entertainment experiences platforms, along with partners Pagal Haina & WMS Entertainment will bring the tour’s final leg to the country in December 2024.

    BETA from the band’s POV is “… a collection of stories about the future told 50 years in the past to make sense of the present, on our only home, planet Earth.” BETA’s origin story is quite heartwarming. They came up with five potential album titles, wrote them on pieces of paper, put them in a hat, and had the drummer Karan Singh’s six-month-old son pick one out. Serendipitously, BETA emerged.

    Peter Cat Recording Co has displayed a multitude of emotions, and sonic influences in their music. While psychedelic, jazz, alt-rock, and other genres were novel in the country, PCRC’s vision to establish a contrasting musical identity has been rooted since its inception, despite being in the nascent stage. You might find a sly homage to great acts, however, their music has always had an antecedent mark. The Delhi-formed band comprises Suryakant Sawhney on vocals and guitars, Karan Singh on drums, Dhruv Bhola on bass and samples, Rohit Gupta on keys and trumpet and Kartik Sundareshan on guitars and trumpet.

    After the globe-trotting legs of the tour, PCRC will return to the heartland for the last leg of the tour, performing in Pune on 14 December followed by Goa on December 15, 2024. Mumbai will experience PCRC’s electrifying performance on 20 December 2024, at JVPD Ground. On 22 December 2024, they will perform in Delhi NCR, the band’s birthplace, at DLF Cyber Hub in Gurugram. For the finale phase of the India tour, the band will deliver a memorable performance in Bengaluru’s Jayamahal Palace on December 28, 2024, and at Roots in Kolkata on December 29, 2024.

    Being one of his favourite Indian bands, Paytm Insider COO Varun Khare said, “Peter Cat Recording Co. are torchbearers in the Indian alt-music scene. Their global tour is a major win for India’s indie culture. Paytm Insider has been a witness of the band’s soaring success, and there has been a strengthened affiliation with them over the years. We’re pumped to bring this iconic tour to fans – old and new – who will experience a tapestry of transcendent melodies, ready to groove to tracks from their latest album, BETA.”

    Peter Cat Recording Co. has been rigorously creating genre-bending music, but their efforts were widely acknowledged with their anomalous sophomore album ‘Bismillah’. The musical exploration saga continues with BETA. Each album showcases a whimsical amalgamation of indie, alternative pop, psychedelic, disco and more sub-genres that blend flawlessly with a rare but fleeting Indianness in their tracks. However, with BETA, that rarity would be overturned. The first single, ‘People Never Change’, has more than a half minute of Bhangra beats, slowly descending into a mellowness with Suryakant Sawhney’s velvety croon.

    Tickets for the India concerts of the ‘Good Luck Beta’24’ tour are live now on Paytm & Paytm Insider.

  • Why the Radio Medium Still Matters

    Why the Radio Medium Still Matters

    A lot of people think radio is a medium of the past and now with the multiple new devices that keep popping up, radio has gone out of business. However, contrary to popular opinion, radio channels still exist to this day, and they are an important part of many people worldwide. Most of those people have a habit of listening to the radio, usually early in the morning when commuting to work or on their way back home. This has more or less become a routine that people continue doing and do not want to get rid of.

    If you are also among those people who are wondering why is radio important, then tune in because we will show you in this article exactly why.

    Nostalgia

    First and foremost, people feel nostalgic when it comes to radios. Radios usually remind people of the past when life was much simpler, and we didn’t have this abundance of devices and resources. Many people had a favorite channel or favorite broadcaster that they wanted to listen to, and thus listening to them still makes them evoke some comforting memories from the past.

    That being said, people got attached to radio hosts as well and they enjoyed listening to them on a daily basis. Talking of radio hosts, a few months back, one of the most popular radio hosts in Mumbai, Ameen Sayani passed away and this was of course a sad moment for all the radio listeners who won’t be able to hear their voice anymore.

    Local Flavor

    One of the best things about radios is that they offer the local flavor to everyone listening to them. Usually, every region has or used to have a radio channel which covers all news related to that region. It is of course a nice thing to know what is going on in the area surrounding you, what activities are planned or are about to come and hear from your favorite local and national or international artists.

    This feature of the radios is of course one of a kind because even smaller areas or regions have the opportunity to have their own station. The accessibility that people have to radios also contributes to this source of news. This is particularly important in the case of remote or underdeveloped areas where getting information is a bit more problematic than in other parts of the countries. If you are unaware of what radio operates in your region, you can check radios by location and find the ones closest to you.

    Live and Unfiltered

    An advantage that radios have when compared to either videos on social media platforms, TV programs or any content that is brought to the public is that radios are live and unfiltered. This is one of the best characteristics that radios have and that make it authentic and real. You cannot go back and change what you just said or how you reacted on live radio and that makes it difficult to manipulate and be real, which is what people crave nowadays.

    In addition to that, radio programs are also often very engaging with the audience, and they allow them to call and directly talk to them on the phone. This makes these mediums even more attractive and exciting because people get the feeling of belonging to a community.

    To wrap up, despite the tech advancements that keep bringing up new things every day, radios still remain relevant and a favorite to people worldwide. Radios were and still are a source of entertainment and hopefully will remain so for the years to come as well!  
     

  • Hitwicket joins hands with ISB

    Hitwicket joins hands with ISB

    Mumbai – Cricket gaming startup Hitwicket, joins forces with the Indian School of Business (ISB) one of India’s premier business institutes, as a strategic partner for the ISB GameX Accelerator program. This program is designed to nurture talent, fuel innovation and equip aspiring entrepreneurs with the tools and knowledge required to thrive in the competitive gaming landscape. Through a tailored curriculum and hands-on mentorship, participants have an opportunity to gain invaluable insights and support to turn their gaming ideas into reality.

    The Market Opportunity

    Traditionally, business schools have mostly focused on established sectors such as consultancy and finance. However, this initiative aims to capitalise on the booming esports industry and reshape the landscape of career options in India. The online gaming industry plays a crucial role in the Digital India vision and initiative. The Prime Minister’s aim to position India as a leading global gaming hub has gained renewed focus following his recent interaction with the country’s top gamers. The online gaming industry in India has seen a rapid expansion of 28% CAGR between FY20 and FY23. Projections indicate further growth to Rs 33,243 crore by FY28, with a sustained 15% CAGR. The gaming and esports sector not only draws considerable foreign and domestic investments but also creates substantial direct and indirect employment opportunities.

    Earlier this year, veteran cricket commentator Harsha Bhogle backed Hitwicket as a strategic investor, further validating the potential of esports in the country. Harsha Bhogle, a familiar voice in cricket for over 40 years, is not just a commentator but also a management guru and an MBA graduate. His decision to join Hitwicket as a strategic investor underscores the significant opportunities within the esports and gaming industry. This partnership between Hitwicket and ISB marks a significant step forward, fostering a thriving esports ecosystem in India.

    Hitwicket co-founders Keerti Singh and Kashyap Reddy expressed their excitement about strategic partnership “The landscape of the Indian gaming industry has undergone a dramatic shift since we started Hitwicket. Back then, resources and support for aspiring game developers were scarce. ISB is pioneering support for the gaming sector, recognising its immense potential and fostering innovation and growth in this dynamic field through this program which will be a game changer. This collaboration with ISB allows us to support the next generation of gaming leaders. We are excited to be part of this journey and look forward to empowering the next generation of gaming leaders and propelling India to the global esports ecosystem.”

    “We’re thrilled to have Hitwicket as our strategic partner for the GameX Accelerator Program. Their deep understanding of the Indian gaming market makes them a valuable partner in nurturing the next generation of esports entrepreneurs. This collaboration will equip up-and-coming gaming leaders and the future of India’s gaming industry with the skills and resources needed to drive innovation, shape industry trends, and contribute to India’s thriving gaming ecosystem,” commented ISB director at I-Venture Saumya Kumar.

    GameX Accelerator is a three-month program designed to be a launchpad for aspiring gaming and esports entrepreneurs, providing participants with specialised business and technological resources, mentorship from seasoned professionals, fundraising guidance, and access to a vibrant gaming community.