ITV

Category: iWorld

  • Excitel collaborates with Amazon Prime for cable cutter plan benefits

    Excitel collaborates with Amazon Prime for cable cutter plan benefits

    Mumbai: Excitel, a home internet start-up has joined hands with Amazon Prime to offer the much-loved Prime benefits to its customers. Subscribers of Excitel’s flagship Cable Cutter plan will be able to subscribe to Prime Lite, and access Prime Video’s extensive content library, as well as enjoy free unlimited same-day delivery across 1M+ products and next-day delivery across 4M+ products on Amazon.

    In addition to Prime Lite with Excitel, the enhanced Cable Cutter™ plan also provides up to 300 Mbps of lightning speed, 300+ Live TV channels, and easy access to 22+ OTT platforms including Prime Video, all for just Rs 719 per month, offering offers users a diverse range of entertainment options to choose from.

    Plan Name

    Speed

    		 Offer Price

    Cable Cutter™ – Plan

    Up to 300 Mbps

    Prime Lite with Excitel, along with 22+ OTT services such as Prime Video, Disney+Hotstar, SonyLIV, ZEE5, etc. along with 300+ FTA channels

    Rs 719/month*

    Rs 719/month to be paid upfront for 12 months

    Commenting on this partnership, Excitel Broadband, founder and CEO Vivek Raina said, “India’s media market is changing fast. With more people watching ‘OTT Video’ and still using Cable TV, it’s clear that our audience wants a mix of entertainment options. At Excitel, we firmly believe that delivering this experience requires innovative solutions that leverage the power of the Internet. Our collaboration with Amazon Prime marks a significant step towards this vision. By offering Prime Lite with Excitel which combines Amazon’s entertainment and shopping benefits with our affordable internet plans, we’re creating a new era of home entertainment that blends OTT, TV, and the power of the internet.”

    “At Prime Video we are constantly looking at ways to strengthen our distribution to ensure wider availability of our much-loved movies and series,” said a Prime Video spokesperson. “The collaboration with Excitel provides seamless access to Prime Video’s full selection of content, as well as Prime Lite benefits like unlimited free shopping & shipping of ‘Same-day/Next-Day’ delivery, Prime exclusive deals and much more. With this collaboration, we are making premium entertainment even more accessible to customers in India.”

    Subscribers can enjoy a seamless streaming experience at lightning-fast speeds of up to 300 Mbps with uninterrupted access to the full selection of Prime Video’s movies and series including the highly popular Original series like Panchayat, Mirzapur, The Family Man, Dhootha, Inspector Rishi,  blockbuster movies Tiger 3, Kantara, Maja Ma, Bawaal, Teri Baaton Mein Aisa Uljha Jiya, and many more, along with international series and movies like Fallout, Citadel, The Lord of The Rings: The Rings of Power, The Boys, to name a few. This is in addition to other Prime Lite benefits like free unlimited same-day delivery across 1M+ products and next-day delivery across 4M+ products, Prime early access & exclusive deals and 5% cashback on Amazon Pay ICICI Bank Credit Card while shopping on Amazon.

    Prime Lite with Excitel stands out as the premier choice for internet service, as Excitel has been recognized by OOKLA, as the fastest internet speed provider. In addition to this prestigious accolade, users can also enjoy a diverse array of TV shows and live content in various Indian and international languages such as English, Hindi, Telugu, Tamil, Kannada, Gujarati, Malayalam, Bengali, Marathi, and Punjabi.

  • Meesho & Nancy Tyagi join hands to celebrate upcoming creators for #MeeshoTrendz

    Meesho & Nancy Tyagi join hands to celebrate upcoming creators for #MeeshoTrendz

    Mumbai: Meesho, earlier this year, launched its #trendz campaign with a keen eye on the dynamic preferences of Gen Z. It included a thoughtfully curated collection that embodies the latest fashion trends at the best prices. As the most recent development to that, Meesho successfully concluded its Meesho #trendz contest—aimed at empowering fashion enthusiasts. Held from 1 February to 30 May 2024, the contest provided a platform for both, aspiring and established content creators to showcase their talent and social media skills, irrespective of their follower count or reach.

    The contest was aimed at highlighting the latest styles from the thoughtfully curated #trendz collection on Meesho; and also enabling budding creators to get the platform they deserve to showcase their talent. This emphasis on accessibility struck a chord with a wide audience while helping establish Meesho as the ultimate trendy e-commerce fashion destination. The contest garnered an overwhelming response, attracting nearly 35,000 entries and reaching a massive audience  of over 455 million people. This resulted in 12 million earned engagements, significantly boosting Meesho’s online presence.

    Renowned fashion influencer Nancy Tyagi, known for her ‘Outfit from Scratch’ series on Instagram, served as the judge for the contest.

    Meesho associate director – brand marketing Soumitra Choubey said, “Our #trendz campaign isn’t just a showcase of trends, it’s a celebration of individuality and affordability. The contest not only fosters creativity and empowers talent but also highlights our curated #trendz collection. Having Nancy Tyagi, a popular content creator, as the judge, offers a more inclusive opportunity for emerging talent and democratizes the process. Her unique journey further positions her as an ideal mentor and judge; to handpick winners based on their creativity, hard work, and style.”

    Leading fashion influencer Nancy Tyagi added, “From sharing my first Meesho haul that went viral to now judging the #trendz contest, it’s been an incredible journey of growth and creativity. My heartiest congratulations to all the winners! Your talent inspires me, and I can’t wait to see where your Meesho journey takes you. Here’s to chasing dreams and making waves together!”

    Each winner was treated to a personal billboard proudly displayed in their hometown, featuring snapshots from an exclusive professional photoshoot for which they were flown to Bengaluru. Moreover, the top five winners will now have their individual “trend specific” moodboards showcased on Meesho, amplifying their social media influence even further. Coming to the cash prizes, the grand prize winner received cash worth 30 lakh rupees, and special prizes and benefits were awarded to the top five winners. Moreover, the top 500 winners collectively received prizes amounting to Rs 30 lakh.

    The #trendz contest underscores Meesho’s steadfast commitment to nurturing emerging talent. By celebrating fashion creativity and harnessing social media, Meesho empowers aspiring creators to carve their niche in the digital landscape.

     

  • Disney+ Hotstar introduces pause ads on CTV

    Disney+ Hotstar introduces pause ads on CTV

    Mumbai: Disney+ Hotstar has launched an innovative advertising feature: pause ads exclusively for its connected TV (CTV) feed, making it the first platform in the country to introduce this cutting-edge format. This move follows the earlier introduction of 3-D breakout billboards for mobile, reaffirming Disney+ Hotstar’s commitment to pioneering unique advertising solutions.

    On average, users pause content four-five times a day, with over 90 per cent of these pauses lasting less than 10 seconds*. Pause ads offer a seamless, non-intrusive ad experience by integrating advertisements into these natural user-initiated breaks.

    Commenting on the launch, Disney+ Hotstar head of ads Dhruv Dhawan said, “We are thrilled to introduce another industry-first offering for our advertisers. The response to our CTV ads has been overwhelmingly positive. The launch of pause ads has generated significant excitement among our clients in the CPG, FMCG, F&B, and Auto sectors, Marico, Mondelez and ITC have been amongst the early adopters. We will continue to innovate and bring best-in-class solutions to our advertisers.”

    Marico Ltd CMO Somasree Bose Awasthi added, “At Saffola, our larger brand ethos is to encourage Indians to embrace a healthier lifestyle. This year, on the occasion of World Health Day we collaborated with Disney+ Hotstar to launch a contextual campaign via Pause Ads on CTV. A powerful context relevant occasion was activated for the initiative every time the Disney+ Hotstar user initiated a break, this was built on the consumer insight that a large majority of content pause occasions are initiated around snacking. A perfect time for brand Saffola to remind our consumer to choose “better for you” foods from the Saffola Franchise as a healthier alternative. Disney+ Hotstar’s CTV Pause ads served as the perfect platform for Saffola to advocate healthy eating, and we look forward to strengthening our association with the platform other innovative disruptions in the future as well.”

    Mondelez India director consumer experience Anjali Madan added, “At Mondelez, we have always been at the forefront of pioneering innovation in advertising and are thrilled to associate with Disney+ Hotstar to launch CTV ‘Pause Ads’ in India with our ‘Tang Summer Break Bestie’ campaign. Through this campaign, we wanted to provide an interactive platform for mothers and their kids to beat summer boredom, unleash their creativity and design their own animated bestie using fun AR-like effects. Leveraging innovative format of CTV ‘Pause Ads’ enabled us to reach our consumers seamlessly and convey our messaging in a more non-intrusive and effective manner, thus fostering a more positive and memorable brand interaction. We look forward to continuing this successful collaboration and leveraging such new marketing technologies for our future campaigns.”

    ITC Ltd VP – health & hygiene, personal care products business Sanjay Srinivas added, “Innovative ad formats, especially on streaming platforms, help transform brand connect with audiences. Pause Ad is an interesting innovation that helps break the clutter without intruding the viewing experience and attracts attention. ITC Savlon is one of the first brands to deploy pause ads to deliver contextual messaging for its campaign on handwashing. The innovation has helped the campaign amplify reach and views in an engaging way.”

    In addition to pause ads, Disney+ Hotstar offers advertisers a diverse suite of CTV ad formats including auto-expanding CTV billboards, prerolls & midroll ads, and click-to-WhatsApp integrations. These options are designed to enhance brand equity and maximize engagement with CTV audiences, who are among the most premium and attentive viewers, providing advertisers with an exclusive opportunity to connect with them during their most engaged moments.

    *Disney+ Hotstar internal analytics.
     

  • Participation in more than 100 E-sports events is made possible by Kohinur 999

    Participation in more than 100 E-sports events is made possible by Kohinur 999

    Mumbai: Kohinoor 999 which takes pride in offering a wide range of e gaming selects including niche games and well-known sports like football cricket and tennis is welcoming players to an exciting new realm with over 100 sporting events to choose from and participate in real-time action.

    Support available around-the-clock on the platform demonstrates its dedication to providing a smooth and hassle-free gaming experience. With so many different sporting events available, fans can engage in real-time action and discover an intriguing new aspect of e-gaming. With a wide variety of gaming options Kohinur 999 is a well-liked esports area.

    The e gaming website has the features of all the professional sporting events.Users can participate in real-time virtual battles by live streaming. The platform promises to cater to a wide range of users ensuring something for every gaming enthusiast with over 100 live games and over 10 sports available.

    An easily navigable interface is another feature of the gaming platform. The websites’ easy-to-use navigation menus that are easy to understand, and thorough game information are all designed to make it enjoyable. Even novice players can easily navigate the platform and utilize all of its convenient features due to its well-thought-out layout.

    With extensive expertise in areas including digital assets, yachting, aviation, trusts and corporate ownership structures, FinTech, and e-gaming, Kohinur 999 CEO Andy Morgan states, “Kohinur999.com is dedicated to delivering an unparalleled e-gaming experience. Our platform stands out with its extensive game selection, cutting-edge security measures, and exceptional customer service.”

    CEO Andy Morgan remarks, “The rise of esports are getting fast fame than any other traditional competition due to the increased popularity of e sporting events. In the last few years, the esports sector has expanded at an astounding rate.”

    CEO Andy Morgan expresses support for all gaming help by sharing, “The support staff is always available to help whether any user seeks help on a gaming trifle or is experiencing any technical difficulties. An example of the platform’s dedication to providing a seamless and trouble-free gaming experience is its round-the-clock support.”

    Often taking the form of organized, multiplayer video games all e gamers can focus on enjoying themselves because they are aware that they are playing in a safe and fair atmosphere. With its extensive selection of sports and live games round-the-clock customer service and lightning-fast financial transactions Kohinoor 999 has raised the bar in the Indian gaming industry. This dedication to upholding the highest security standards will support equitable competition by providing all users with a dependable and safe gaming experience.

    The online gaming platform is changing the game by influencing millions of livestream gamers to participate and develop their skills in the coming days as India strives to become the top talent nation in e gaming. Whatever their background or degree of experience is, the online gaming players will find Kohinoor 999 to provide an unparalleled experience that will keep them engrossed and delighted.

    The website’s commitment to user satisfaction, fair play and security makes it the best gaming platform in India. Kohinoor 999 provides an unparalleled experience that will keep all gaming enthusiasts enthralled regardless of experience or familiarity level with online gaming.

  • Prime Video celebrates Father’s Day with a heartfelt campaign

    Prime Video celebrates Father’s Day with a heartfelt campaign

    Mumbai: Prime Video has launched a fun video to celebrate International Father’s Day. In a tongue-in-cheek manner, the film brings to life one of the most common habits of dads across India – falling asleep in front of the TV! Featuring celebrated singer Shaan, singing a melodious lullaby for fathers watching TV and struggling to keep their eyes open because of a long day, the film uses humour to encourage fathers to take a break, snooze and enjoy their favourite Prime Video shows another day!

    In the film, Shaan through his magical lullaby reaches out to every type of dad, from the middle-aged, overworked father, the exhausted new, millennial dad, to the elderly grandfather, each one wanting to nap but not wanting to miss out on family time when watching Prime Video. Only the men can see and hear Shaan, and his soothing lullaby comprising of their favourite shows and characters from Prime Video, eventually leads to a tug of war between the need to sleep and the need to watch the next scene with family. But are the dads able to overcome their age-old habit of falling asleep in front of the TV or does nature finally take its course? 

    Credit: Written and conceptualised by Bare Bones Collective.

  • PlayboxTV introduces T20 Dhamaka

    PlayboxTV introduces T20 Dhamaka

    Mumbai: As cricket fever sweeps the nation with the ICC Men’s T20 World Cup 2024, PlayboxTV introduces its latest plan: PlayboxTV T20 Dhamaka. With the PlayboxTV T20 Dhamaka, users can dive into a diverse array of content across various genres, from LIVE sports and movies to TV shows and documentaries. This unique package is designed to cater to the varied tastes of Indian viewers, combining the thrill of LIVE T20 matches with the convenience of on-demand streaming.

    PlayboxTV founder and CEO Aamir Mulani commented, “Cricket holds a special place in the hearts of all Indians and we’re committed to keeping that spirit alive. We’re thrilled to introduce our new PlayboxTV T20 Dhamaka, making the ICC Men’s T20 World Cup 2024 on Disney+ Hotstar available to a wider audience.”

    At an unbeatable price of Rs 149 per month, PlayboxTV which includes Disney+ Hotstar subscription, offers an exceptional value for money. Subscribers can enjoy premium content on multiple devices, making quality entertainment accessible to a wider audience. Besides the cricketing action, the package includes access to a total of 20 popular OTT platforms, ensuring a vast library of content. Whether you’re a fan of Bollywood blockbusters, international TV series, regional films, or the latest web series, you can now watch all you love with just one subscription.

    Subscribing to the PlayboxTV T20 Dhamaka is simple and quick. Interested users can visit the PlayboxTV website or download the PlayboxTV app. After selecting the PlayboxTV T20 Dhamaka package, subscribers can enjoy instant access to a world of entertainment at their fingertips. As the action of the ICC Men’s T20 World Cup 2024 unfolds on Disney+ Hotstar, PlayboxTV T20 Dhamaka stands out as the perfect subscription plan combining cricket craze and diverse entertainment needs. The subscription plan becomes even more affordable with the yearly plan at Rs 1499 offering nearly two months of savings.

  • Father’s Day: Binge-worthy list of audio, web series and films celebrating father-child bond

    Father’s Day: Binge-worthy list of audio, web series and films celebrating father-child bond

    Mumbai: A father embraces a multitude of roles – being a superhero, a support system, a buddy and a guide all at once. This Father’s Day, get ready to experience a gamut of emotions: happiness, joy, sadness, regret and inspiration with this compelling list of seven films, audio and web series that explore the many facets of fatherhood.

    Marvel’s Wastelanders: Hawkeye

    Platform: Audible

    Thirty years ago, the villains of the world rose and killed all the heroes. Well, all the heroes that mattered. The sole survivor of the Avengers, Hawkeye (Jaideep Ahlawat) is now a sideshow freak, re-living the worst day of his life for paying audiences. He’s surly, broken, and losing his sight, but there’s still that fire in him to be a hero, to avenge his friends. Hawkeye gets an unexpected visitor, his estranged 17-year-old daughter Ash (Prajakta Koli) on her quest for vengeance after losing her best friend. Tune into this gripping Hindi Audible Original podcast series to experience Jaideep Ahlawat and Prajakta Koli portraying the ultimate father-daughter duo avenging the death of their loved ones.

    Let Her Fly

    Platform: Audible

    This audiobook is about the journey of a father, Ziauddin Yousafzai, fighting for equality not only for his daughter, Malala Yousafzai but for all girls around the world living in patriarchal societies. Narrated through intimate portraits of each of Ziauddin’s closest relationships – as a son to a traditional father; as a father to Malala and her brothers, educated and growing up in the West; as a husband to a wife finally learning to read and write; as a brother to five sisters still living in the patriarchy – ‘Let Her Fly’ looks at what it means to love, to have courage and fight for what is inherently right. Personal in its detail and universal in its themes, this audiobook is an inspiring listen for all fathers.

    Bachelor Dad

    Platform: Audible

    Tusshar Kapoor a popular Bollywood actor, and father encapsulates the journey of being a father in the Audible audiobook ‘Bachelor Dad’. Documented in a straightforward, fun, no-holds-barred, and incisive first-person narrative, Tusshar reveals interesting childhood anecdotes, the process of raising a child as a single man in India, how the search for the perfect soulmate doesn’t stop after having a child, and finally how his son, Laksshya, changed his life forever.

    Drishyam 2

    Platform: Prime Video

    ‘Drishyam 2,’ the sequel to the 2015 Malayalam thriller ‘Drishyam,’ picks up where the first film left off. The movie showcases the strong bond between Vijay Salgaonkar and his family as they face the repercussions of his past actions. A commercial success, the film keeps you on the edge of your seat with its suspenseful narrative that throws curveballs as the shadows of the past resurface. It’s a thrilling watch that celebrates both paternal love and the unwavering strength of family.

    This is Us

    Platform: Prime Video

    An absolute tear-jerker, this award-winning series is a must-watch with the family. It delves into the stories of three siblings and the complexities of fatherhood across generations. From Jack’s unwavering support to Randall’s journey to find his biological father, ‘This is Us’ presents a relatable and emotional narrative of the father-child bond. Keep the tissue box handy for this one and prepare for an experience that will remind you of the power of family and leave you feeling grateful for them.

    Hi Nanna

    Platform: Netflix

    ‘Hi Nanna’ is a heartwarming Telugu language film that celebrates the bond between a single father, Viraj, and his daughter, Mahi. The daughter who is suffering from cystic fibrosis is curious about her mother and seeks help from her new friend to convince her dad to share more about their love story and details about her mother. But why did her mother abandon them? To know more, watch the film which is a beautiful depiction of how a father shields his child from every problem and the special relationship between a father and daughter, making it an ideal watch this Father’s Day.

    The Pursuit of Happyness

    Platform: Netflix

    This inspiring true story follows Chris Gardner, a newly single dad struggling to make ends meet when he joins a brokerage firm to become a stockbroker. Will Smith delivers a powerful performance as Chris, who is determined to lift himself and his son out of poverty and work his way up at the firm. The film is a testament to the resilience of the human spirit and the incredible sacrifices fathers make for their children. It’s a perfect watch as an ode to all fathers who go above and beyond to provide for their families and make their dreams come true.

  • Assiduus expands into South America

    Assiduus expands into South America

    Mumbai: Assiduus, a renowned innovator and leader in multi-market ecommerce distribution, has announced its expansion into South America.

    With the expansion, Assiduus expects to capitalize on the region’s booming e-commerce market and empower non-LatAm brands to reach millions of potential customers across South America.

    Despite being a rapidly growing market, South America remains under-penetrated for non-regional brands. However, Assiduus believes there is a huge appetite for international brands, particularly those of US origin.

    Market data suggests that ecommerce sales in Latin America are expected to rise to $160 billion by 2025. With the current growth rate, others are even more bullish, forecasting the surge to be up to $200 billion by the end of 2025. Hence, Assiduus does not just look forward to entering another market but also to opening up a unique opportunity for brands globally.

    Assiduus’ founder and CEO Somdutta Singh is confident that this expansion will be a game-changer for brands in the region and play a pivotal role in Assiduus’ growth trajectory. By establishing a presence in South America, the company looks forward to expanding its client offerings and base and solidifying its position as the leading global ecommerce accelerator: “South America represents a vibrant landscape for ecommerce. We’re excited to empower brands and entrepreneurs with the opportunity to grow their business with Assiduus and deliver great value and a convenient shopping experience for customers across South America. We’re providing our industry-leading expertise to brands, enabling them to navigate complexities like global logistics and fulfilment, access to buyer data and analytics, marketplace and inventory optimization across global platforms. This empowers brands to focus on what they do best – creating exceptional products for global audiences.”

    Assiduus also looks forward to benefiting South American consumers by facilitating access to a wider variety of quality products. Their commitment to facilitating a smooth shopping experience ensures a convenient journey for customers across the region, making it easier than ever to discover and purchase their desired brands.

  • Prime Video’s The Boys proves Bobby Deol isn’t a ‘Baby’ in a hilarious video!

    Prime Video’s The Boys proves Bobby Deol isn’t a ‘Baby’ in a hilarious video!

    Mumbai: The internet adores actor Bobby Deol, also known as Lord Bobby, as their favourite on-screen bad boy. However, a recently released video might change that perception! Known for his action-packed roles in films like “Ajnabee,” “Naqaab,” and “Humraaz,” and characters such as Abrar in “Animal” and Baba Nirala in “Ashram,” Bobby Deol is no stranger to blood, gore, and violence. But in Prime Video’s Emmy-Award-winning series The Boys, the formidable Bobby transforms into ‘Baby Deol’—a look that his devoted fans could never have imagined. This latest video is sure to leave fans laughing out loud.

    Ahead of the release of the highly anticipated fourth season of Supernatural fame Eric Kripke’s genre-bending superhero series The Boys, Prime Video India unveiled a hilarious video with the multifaceted actor. The rib-tickling video showcases instances where Bobby’s rebellious rugged image goes for a toss, as he is referred to as a ‘baby’ by people around him, everywhere he goes. Why, you ask? Turns out, even the rugged action hero finds himself overwhelmed by the diabolical world of anti-heroes in Prime Video’s upcoming Original series – The Boys season four! No matter how many fist-fights, throttling action sequences and edge-of-seat combat Deol might’ve done in his filmography, when it comes to genre-bending extremities of The Boys, even he was forced to cover his eyes! Audiences can expect the madness to only go up a notch in the upcoming season, and Bobby Deol can certainly vouch for it.

    The Boys is based on The New York Times best-selling comic of the same name by Garth Ennis and Darick Robertson, who also serve as executive producers, and developed by executive producer and showrunner Eric Kripke. The series, from Sony Pictures Television and Amazon MGM Studios, is all set to return with the much-awaited fourth season on June 13 in English, with dubs in Hindi, Kannada, Tamil, Telugu and Malayalam languages, only on Prime Video.

  • ShemarooMe brings World Digital Premiere of ‘Lagan Special’

    ShemarooMe brings World Digital Premiere of ‘Lagan Special’

    Mumbai: Indians and their love for weddings are unmatched. With the wedding season yet to arrive, many are yearning for the joy and chaos of wedding celebrations. But worry not, ShemarooMe is all set to fill that void with the World Digital Premiere of the highly anticipated Gujarati family comedy-drama, ‘Lagan Special’. Starring the beloved duo Malhar Thakar and Puja Joshi, alongside Mitra Gadhavi, Lagan Special blends romance, drama, comedy and the delightful chaos of a Gujarati family wedding with an unusual, unexpected twist that will leave everyone exclaiming, ‘Haa Lagan toh saache Special Che!’ Premiering exclusively on ShemarooMe, Lagan Special promises to deliver unlimited entertainment.

    Lagan Special follows the journey of Shekhar (Malhar Thakar) and Suman (Puja Joshi) through their arranged marriage. However, their journey encounters a hurdle when Suman discovers that Shekhar doesn’t truly love her. This revelation prompts Suman to call off the ceremony, igniting tensions between their families. Determined to win back her love, Shekhar embarks on an emotional journey to demonstrate his sincere devotion. Will their love story overcome these challenges, or will Shekhar find himself alone in the wedding car? Discover the fate of this couple only on ShemarooMe.

    Directed by Rahul Bhole and Vinit Kanojia, and written by Suraj Baraliya, Lagan Special promises a delightful fusion of traditional wedding customs, foot-tapping music, infectious laughter, and heartfelt performances.

    Opening up about the theme of Lagan Special and his character, Malhar Thakar said, “When I first heard the script from Suraj Baraliya, I was taken aback by the level of entertainment the movie promised. Amidst the romantic backdrop, the story explores the passion and emotions of the wedding planners, designers and the families striving to perfect the special day for the bride and the groom. Shekhar, the character I portray, embodies the innocence and excitement of a man preparing for marriage, but a confusion between the to be married couple leads to chaos. This sets Shekhar on a daunting task to win back Suman’s trust. Now, as Lagan Special is releasing on ShemarooMe, the audiences will be able to resonate with every emotion Shekhar and Suman experience, drawn in by their undeniable chemistry.”

    Puja Joshi, who plays Malhar’s onscreen bride in the film, added, “Marriage is one of the most important days in a girl’s life, and my character, Suman is just like any other girl eagerly awaiting her big day. However, her heart, hopes, and trust are shattered by something she never imagined, even in her worst nightmares. Lagan Special is a project very close to my heart because I lived every moment of Suman’s journey on set. I’m thrilled that the film is finally releasing on ShemarooMe, allowing everyone to be a part of this uniquely extraordinary wedding.”