Category: iWorld

  • BIG FM sparks conversation and raises awareness about LGBTQIA+ rights with ‘PRIDEntity Season 2’

    BIG FM sparks conversation and raises awareness about LGBTQIA+ rights with ‘PRIDEntity Season 2’

    Mumbai: Every individual, irrespective of gender, deserves effortless respect and support to lead a fulfilling life. With this belief at its core, BIG FM, one of India’s leading radio networks, proudly announces the second season of its distinctive property – ‘PRIDEntity’. An initiative promoting inclusivity towards LGBTQIA+ community, it aims to deepen the conversation around queer issues, through a series of thought-provoking and engaging programs. Helmed by RJ Rani, the show will engage with members from the community through an array of curated activities highlighting the importance of diversity and inclusivity in our society.

    In 2018, the Supreme Court’s landmark decision to decriminalise same-sex relationships in India opened new pathways for the queer community to live freely. Despite this progress, the community continues to face non-inclusive behaviour and biases not only in their personal life but also professionally. PRIDEntity Season 2 will delve into various topics such as workplace inclusion, family relations, romantic intricacies, legal rights and much more. The show will also explore the personal journeys of community members under the theme ‘Unique Aspects of Life’. In the final week, the focus will shift to addressing misconceptions, with guests sharing insights to help improve understanding and support for LGBTQIA+ individuals.

    The first season of PRIDEntity sparked meaningful conversations on queer openness and resonated with over 200 million listeners. This year, it aims to elevate engagement with an Anonymous AMA (Ask Me Anything) segment, encouraging informative dialogue throughout the show, where listeners can pose questions and concerns without revealing their identities.  Esteemed guests, including experts and celebrities, will address these inquiries from a diverse audience.

    Speaking on the campaign, COO Sunil Kumaran commented, “Keeping in line with our brand philosophy of ‘Dhun Badal Ke Toh Dekho’, PRIDEntity aims to encourage listeners to see LGBTQIA+ community with a fresh, more inclusive perspective. While Season 1 garnered an amazing response, with Season 2 we are going back to the basics, educating the masses on all aspects of the queer life. By sparking intriguing conversations around the rainbow community, we look forward to promoting the cultural change and progress.”

    Furthermore, PRIDEntity Season 2 will air across 45 markets and will feature 20 plus guests from the community, offering real-life stories that showcase their challenges and triumphs.

    Submit your questions for Anonymous AMA activity via the QR code on BIG FM’s social media. Tune in to RJ Rani’s afternoon show, Monday to Friday, to hear the answers and engage in more insightful conversations!
     

  • RVCJ Digital Media launches mini-web series “Tuition Days”

    RVCJ Digital Media launches mini-web series “Tuition Days”

    Mumbai: RVCJ Digital Media Pvt Ltd, India’s leading digital media company, today announced the launch of “Tuition Days,” an original three-part YouTube series in collaboration with Oswaal Books. Known for its relatable and engaging content that reaches over 50 million followers, RVCJ produces another highly anticipated show capturing the drama of student life.

    “We’re thrilled to partner with Oswaal Books to produce a Mini web series that combines entertainment and education,” said RVCJ Digital Media co-founder and CRO A. Aziz Khan. “‘Tuition Days’ brings to life relatable stories of students navigating challenges with the support of their teacher and friends. The series promotes positive lessons in an engaging way for viewers of all ages.”

    “Tuition Days” follows 10th-standard students and their eccentric math tutor Maria Miss. Led by math genius Tanay and his mischievous best friend Girgit, the show is full of humour and heart. New student Resham catches Tanay’s eye, adding excitement and awakening his rebellious side. With twists at every turn, “Tuition Days” depicts the struggles of balancing studies, family pressures, and relationships at a pivotal age.

    Oswaal Books CEO Prashant Jain said, “We are thrilled to partner with RVCJ on the exciting new web series ‘Tuition Days.’ At Oswaal Books, we believe in nurturing young minds and supporting their educational journey in every possible way. This series beautifully captures the essence of home tuition, highlighting the unique challenges and triumphs students face.  We are proud to be associated with a project that resonates with our mission of making learning more accessible and enjoyable. We look forward to seeing the positive impact ‘Tuition Days’ will have on students and parents alike.”

    The first episode of “Tuition Days” premiered today on RVCJ’s RVCJ Media – YouTube, with new episodes releasing every week. RVCJ is renowned for its unique entertainment and relatable content, making it a household name in digital media. This latest web series joins RVCJ’s roster of highly successful shows and viral content.

  • Quo Vadis Anupama Chopra, Film Companion?

    Quo Vadis Anupama Chopra, Film Companion?

    Mumbai: The film publication biz is rife with rumours – about the stars and directors –  normally. Now it is the journos who write about the stars who are being gossiped about. Take the case of Anumpama Chopra – the founder of the evocative Film Companion (FC). The goss has been running riot that Chopra – a former India Today journo who set up the website and the wife of ace director Vidhu Vinod Chopra – is shutting down FC, which by the way has been putting up a healthy financial performance.

    Then why bring down the shutters on FC?

    Coz, Film Companion is giving way to US entertainment publication The Hollywood Reporter, with Chopra likely to helm the Indian edition, goes the strong canards. Chopra will apparently pocket a healthy trove of cash for exiting FC.

    The Hollywood Reporter is part of the Penske Media Corp which also boasts other titles such as Variety, Deadline Hollywood, Rolling Stone, Billboard etc. BollywoodLife is amongst its other flagship Indian titles, boasting more than 20 million unique visitors.

    No executive from Penske Media Corp which is owned by Jay Penske was available for comment or confirmation. How, Bollywoodlife.com, the Indian edition of The Hollywood Reporter will find a fit with each other was unclear at the time of writing, but observers believe that the former will continue to focus on the personal lives of actors while the latter will be trade and B2B-focused.

    PMC had earlier partnered with Zee TV to set up India.com – in a joint venture.

  • Asiaville unveils game-changing AIGE

    Asiaville unveils game-changing AIGE

    Mumbai: Asiaville, a pioneering media-tech company renowned for its trailblazing digital ventures, proudly announces the launch of its patent-pending new content plus technology format: AyeVee Interactive & Gamified Experience (AIGE). This revolutionary platform positions Asiaville as the creator of India’s inaugural hyper-interactive content experience, seamlessly merging cinematic video content with interactive entertainment and gaming elements.

    From its inception, Asiaville has consistently disrupted the market by challenging traditional content creation methods. Today, Asiaville reaches over 150 million monthly users with its vernacular focused digital content for Gen Y and Z audiences, delivering over 80 million monthly video views. Their latest endeavour, AIGE, is set to redefine the content consumption landscape by transforming linear storytelling into an immersive, multi directional interactive experience.

    Historically, content consumption has followed a linear path, from print to big screen to small screen. Asiaville’s AIGE format disrupts this trajectory by making the audience an integral part of the storytelling process. This innovative approach fosters deeper engagement, allowing users to interact, make decisions, play games and influence the narrative, thereby creating a unique and personalized experience.

    Established in 2019 by Tuhin Menon and Sashi Kumar, Asiaville has become a leader in the IP-driven Media-Tech space. With a focus on native language content, Asiaville produces and distributes content across social and OTT platforms. Now, with the launch of AIGE on its app AyeVee, Asiaville is set to introduce a whole new category of entertainment.

    AyeVee has rolled out two shows, “Who Killed Kavitha?” and “Let Me Out!” utilizing the game-changing AIGE format. Both shows were fully sponsored before launch, reflecting strong brand affinity for this innovative format. This unique blend of entertainment and interaction promises to redefine media consumption, offering exciting possibilities for consumers and brands alike.

    Key features of AyeVee’s Interactive & Gamified Experience (AIGE) include:

    1   Gamified experiences: Users immerse themselves in a world where they play games, ranging from simple to sophisticated, to advance the live-action-led storyline. Leaderboards reflect critical metrics of user performance, with winners standing a chance to win attractive prizes from show sponsors.

    2   Hyper-interactive gameplay: Users experience real-time interactions, decision-making, and personalised storylines that respond to their actions within live-action video content.

    3   Seamless integration: A seamless blend of movie-like video entertainment anchors the story, while gaming and interactive experiences immerse viewers into the heart of the AIGE experience.

    Asiaville Interactive Pvt Ltd co-founder and CEO Tuhin Menon said, “The launch of AIGE marks a pivotal moment for Asiaville and, we believe, for the Indian media industry as a whole. This patent-pending format is a unique mix of cinematic entertainment, interactivity, and gaming, all blended into a seamless experience that puts the user at the heart of the storytelling experience. We believe AIGE heralds a storytelling and tech powered evolution in entertainment, enhancing the viewer’s connection and investment in  the content. Our focus remains on creating great IP that can migrate across social media, OTT, and now, with AIGE, into the interactive and gamified realm.”

  • Radio City celebrates music education and youth empowerment on World Music Day

    Radio City celebrates music education and youth empowerment on World Music Day

    Mumbai: Embracing the harmonious spirit of World Music Day, Radio City, India’s leading radio network, hosted a path-breaking event at Rameshwar Vidya Mandir in Vakola, Santacruz East, Mumbai. Dedicated to nurturing a passion for music among young students, Radio City’s Music Tribe orchestrated a day filled with melody and inspiration. This initiative marked India’s first-ever campaign aimed at providing music education to children hailing from modest background, supported by the music industry and highly praised for its impact. Hundreds of listeners came forward and donated their instruments. Some donated their music notes as well!

    The event featured live performances by celebrities Tony Kakkar and Shibani Kashyap, who also generously donated musical instruments. Radio City, in collaboration with KAVACH – a movement dedicated to social causes—ensured that the collected instruments reached tribal schools across Maharashtra. Supported by Furtado’s Music, this effort highlights Radio City’s commitment to enriching lives through music education and empowerment, exemplifying their leadership in creating inclusive opportunities for youth across India.

    In a beautiful extension of this celebration, Radio City’s Hindi speaking markets featured 10 renowned artists like Ankit Tiwari, Rabbi Shergill, Neeraj Arya, Kutle Khan, Subah Mudgal, Hari Sukhmani, Richa Sharma, Akhil Sachdeva, Meet Brothers, and Stebin Ben in a special show titled “My Song, My Kahani” on World Music Day, June 21st. This unique activity showcased popular Indian singers sharing the backstory of their songs every hour, accompanied by live performances on-air with Radio City’s RJs.

    Radio City CEO Ashit Kukian commented, “We are proud to have partnered with KAVACH and Furtado’s Music to celebrate the power of music as a universal language. This relationship reflects our passion for developing young minds and ensuring that each young person has the opportunity to discover and cultivate their potential. World Music Day holds great significance for Radio City; it inspires us to contribute to musical education and create inclusive opportunities. It gives us great joy to help the youth throughout India experience the life-changing effects of music, which has the capacity to motivate, encourage, and bring people together.”

    Kavach A Movement founder Bharati Trivedi shared, “We are thrilled to partner with Radio City in this unique endeavor. Music has the power to transform lives, and having provided these instruments, we gave the children of this school, the tools to express themselves and dream big.”

    Furtados Music India Pvt Ltd director and marketing head Joseph Gomes added, “Supporting this event aligns with our mission to make music accessible to everyone. We believe in the power of music to inspire and bring joy, and we are honored to be part of this cutting-edge celebration.”

    On the occasion of World Music Day on 21 June 2024, Radio City invites all its listeners to join in celebrating the deep impact of music on our lives and communities.

  • Threat actors hone in on cloud apps in the telecoms industry

    Threat actors hone in on cloud apps in the telecoms industry

    Mumbai – Netskope Threat Labs has published its latest research report, revealing an increasing trend of attackers abusing popular enterprise apps to deliver malware to victims in the telecoms industry. This rising trend is against a backdrop of continued increase in cloud app adoption in the sector, where users engage strongly with a small selection of popular apps, including Microsoft. Tracking with this increased use of cloud apps, telecoms is the biggest victim of cloud-sourced malware by a considerable 7% margin compared to other industries.

    Key findings include:

    1. Cloud app adoption:

    a. Users in the telecoms industry upload and download files to cloud apps at a similar rate to other industries, but tend to interact with fewer cloud apps on average.

    b. The average user in telcos interacts with 24 cloud apps per month, with a strong preference for Microsoft apps. Microsoft OneDrive, Teams, and Outlook are the industry’s top three most popular apps.

    c. Microsoft OneDrive is also the most popular app for uploading data, with 30% of telecom industry users uploading data to OneDrive daily, 50% more than the average across all industries. Similarly, Microsoft OneDrive is the most popular app for downloads in the telecoms industry, with 35% of users downloading from it.

    2. Cloud app abuse:

    a. The percentage of malware downloads from telco industry users fell in line with the global trend, bottoming out in the second half of 2023 and beginning to increase again in early 2024.

    b. Organisations in the telecoms industry are the biggest victims of cloud-sourced malware by a considerable 7% margin compared to other industries.

    c. Microsoft OneDrive and GitHub had the most malware downloads, followed by Outlook. The other apps in the top 10 are similar to those in other industries with only minor differences, including more malware downloads from SourceForce, the open-source software development website and Google Cloud Storage.

    3. Malware and ransomware: Among the most prevalent malware families targeting organisations in the telecoms industry were the remote access Trojan Remcos, the downloader Guloader, and the infostealer AgentTesla.

    Speaking on the findings, Netskope cyber intelligence principal Paolo Passeri said;

    “Users in the telecoms industry tend to interact with fewer cloud apps in comparison to other verticals, yet the percentage of malware delivered from the cloud is 7 points higher than the other sectors. This indicates that employees within the sector have a more open attitude to cloud services and this inevitably reflects in a wider exposure to threats. They are more familiar with online tools such as cloud apps and this figure shows that threat actors tend to exploit this familiarity.

    “This open attitude towards online services is also visible in the malware families that target telecoms users. In comparison to other verticals, there are many more malware families targeting this sector, with a wide range of threats spanning from IoT (the omnipresent Mirai) to downloaders (BanLoad and Guloader), banking trojans (Grandoreiro), infostealers (such as AgentTesla and Redline), and phishing bait PDF documents.

    “Interestingly many of these threats are characterised by the exploitation of authentic and well reputed cloud services throughout different stages of the attack chain: Guloader stores the encrypted payload on legitimate cloud services such as Microsoft OneDrive or Google Drive, Grandoreiro often abuses Microsoft Azure (but also AWS and Google) to deliver the final payload, and even phishing bait PDF documents are often hosted on legitimate cloud storage service to seem more realistic and legitimate.”

    The report is based on anonymised usage data collected about a healthcare sector subset of Netskope’s 2,500+ customers, all of whom give prior authorisation for their data to be analysed in this manner.

  • Let’s Get LOUDER celebrates World Music Day with new anthem ‘Hum Saare Ek Hain’

    Let’s Get LOUDER celebrates World Music Day with new anthem ‘Hum Saare Ek Hain’

    Mumbai: In honour of World Music Day, Let’s Get LOUDER proudly announces the release of its latest song, ‘Hum Saare EK Hain’, an anthem celebrating unity and diversity. This ground-breaking track brings together 21 talented singers, including mainstream stars like Shilpa Rao, Nikhita Gandhi, Ankit Tiwari, Ash King, Harshdeep Kaur and Swaroop Khan, along with various folk and rap artists from across the country, creating a musical masterpiece that transcends boundaries and languages.

    Predominantly sung in Hindi, ‘Hum Saare EK Hain’ features a unique line in several regional languages such as Bengali, Gujarati, Assamese, Marathi, and more, each echoing the collective spirit of being ‘One’. The creative inclusion highlights the cultural richness of India and reinforces the song’s central theme of unity.

    Let’s Get LOUDER’s COO Rajitta Hemwaani expressed, “At Let’s Get LOUDER, we endeavour to push the envelope a little more each time and create clutter-breaking sounds and collaborations. ‘Hum Saare EK Hain’, bringing numerous singers and musicians together, is the best example of our current and future musical offerings.”

    Let’s Get LOUDER is dedicated to pushing the boundaries of music and creating platforms for diverse voices, aiming to develop and experiment to reach young and global listeners. With the latest initiative, ‘Hum Saare EK Hain’, the music vertical continues its mission of bringing together artists from different genres and regions. By featuring a wide array of styles and cultural influences, it strives to prove that music is a universal language that transcends boundaries and connects people across the globe.

    Through ‘Hum Saare EK Hain’, Let’s Get LOUDER reinforces its role as a pioneering force in the music industry, fostering creativity and inclusivity in every beat. Composed by Abhijit Vaghani with poignant lyrics by Bhrigu Parashar, the song celebrates the diversity of India on World Music Day as we salute the spirit of togetherness, weaving a beautiful tapestry of rhythm and melodies.

  • Studio9 launches LGBT-focused Docu-series ‘This Is Me’ on News9 Plus

    Studio9 launches LGBT-focused Docu-series ‘This Is Me’ on News9 Plus

    Mumbai: Studio9 announces the release of ‘This Is Me’, a unique English-language non-fiction docu-series on the LGBTQIA+ community that seeks to enlighten and engage viewers on the many aspects of a community that remains shrouded in misconception, and also to tell intensely personal stories of struggles and triumphs of the community’s members.

    The series will premiere on News9 Plus, India’s first news OTT, to commemorate Pride Month 2024. Through a scientific, cultural, and historical lens, the series provides audiences with an intimate look at the science, legality, and socio-cultural challenges faced by the LGBTQIA+ community, primarily in India but also across the world.

    ‘This Is Me’ features prominent members of the LGBTQ+ community, including India’s first transgender judge Joyita Mondal, India’s first trans celebrity hair designer Sylvie Rodgers, interdisciplinary artist Sujoy Prasad Chatterjee and others, who share deeply personal and moving stories that speak to the indomitable human spirit.

    Their stories are complemented by insights from notable lawyers, activists, medical experts, and other professionals, including Supreme Court advocate Sanjay K. Chadha, cosmetic surgeon Dr. Rajat Gupta, leading psychologist Dr. Jayanti Dutta and activist Anjali Gopalan among many others. These experts add enlightening and comprehensive perspectives to the narrative that makes ‘This Is Me’ both informative and emotionally powerful.

    Over the course of five episodes, the series sheds light on the often misunderstood notions of gender identity and sexual orientation while simultaneously highlighting the significant challenges faced by the LGBTQ+ community today. ‘This Is Me’ also explores the historical and social influences that have shaped social perceptions of the LGBTQ+ community over time, to give viewers a deeper understanding of oft-misunderstood subjects such as the difference between gender identity and sexual orientation, the psychological impact of gender dysphoria, and the significance of gender realignment surgery.

    Episode Highlights:

    Episode 1 – Introduction of key LGBTQI+ figures, exploration of gender fluidity, and societal pressures faced by those defying traditional norms.

    Episode 2 – Exploration of various sexual orientations, gender dysphoria, and gender realignment surgery.

    Episode 3 – Bullying, lack of family support, and historical impacts of British colonialism on the LGBTQI+ community.

    Episode 4 – The transformative power of education and workplace challenges for the LGBTQI+ community.

    Episode 5 – Love, marriage, family life, and the legalities surrounding same-sex marriages and adoption.

    “Having spent more than two decades in front of the camera, ‘This is Me’ is my directorial debut and a celebration of the triumph of humanity over social norms. It’s a docu-series about the struggles of a few special individuals of the community, whose narratives are interwoven with invaluable factual insights from experts and professionals. Viewers will be moved to tears by the bravery and resilience displayed by my protagonists – the members of the LGBTQIA+ community”, said Studio9 the director of the series and the founder Arpita Chatterjee.

    The premiere of ‘This Is Me’ and the spirit it represents will be celebrated by a launch event which will feature the who’s-who of the LGBTQIA+ community, and will celebrate the unique essence of every identity over an evening of wine and cheese.

  • SwopStore’s strategic partnership propels Bombay Shaving Company

    SwopStore’s strategic partnership propels Bombay Shaving Company

    Mumbai– SwopStore, a leading e-commerce optimization platform, has successfully partnered with Bombay Shaving Company, resulting in a significant revenue surge of approximately Rs 45, 00,000. This collaboration has also seen Bombay Shaving Company’s monthly conversion rate rise from 8 per cent to 20 per cent, solidifying their position as a frontrunner in the competitive grooming industry.

    SwopStore’s strategic interventions, leveraging advanced analytics, targeted marketing strategies, and enhancements to user experience, have played a pivotal role in boosting Bombay Shaving Company’s market presence and profitability.

    SwopStore co-founder Ayush Gupta expressed his excitement about the partnership, stating, “We are thrilled to have partnered with Bombay Shaving Company to achieve such impressive results. At SwopStore, we are committed to empowering brands with the tools and strategies they need to excel. The substantial growth in revenue and conversion rates at Bombay Shaving Company underscores our dedication to driving success for our clients.”

    Bombay Shaving Company DGM – D2C | Partnership and Alliances Davesh Mehndiratta also shared their enthusiasm about the collaboration. “Partnering with SwopStore has been transformative,” they said. “Their expertise and strategic approach have significantly boosted our revenue and conversion rates. We look forward to continuing this partnership and driving further growth and innovation in the grooming sector.”

  • boAt challenges AI with Jasleen Royal on World Music Day

    boAt challenges AI with Jasleen Royal on World Music Day

    Mumbai: As the world celebrates World Music Day, the role of Artificial Intelligence (AI) in the creative process has sparked significant controversy and debate, reflecting broader concerns about technology’s impact on human creativity and artistic expression. But does it really? The “Smart, but not Art” campaign by boAt aims to reassure artists of all stripes that AI, while powerful, cannot replace the human touch that breathes life into music.

    The campaign’s centrepiece is a captivating video featuring renowned singer Jasleen Royal. In a timed pressure test, Jasleen will face off against an AI coding expert, both tasked with writing an extended version of her hit song “Heeriye.” While the AI, guided by the coder, analyses data to craft technically sound lyrics, Jasleen will draw on her emotions, experience, and raw talent to create a song that resonates with the soul.

    The video concludes with a thought-provoking question: “Who is the better lyricist?” This illustrates the campaign’s central message: AI may be adept at processing information, but it cannot capture the essence of human emotion that defines true art. Complementi, a series of influencer activations will see prominent figures holding placards across the city, particularly near tech offices and IT parks. These placards will highlight the limitations of AI tools, emphasizing that AI can never replicate the emotional depth conveyed by a singer through their lyrics. Real artists can feel and express these emotions in a way that AI simply cannot.

    “Smart, but not Art” is not about diminishing the potential of AI,” said boAt spokesperson. “Instead, we want to celebrate the irreplaceable role of human creativity in music. AI can be a powerful tool, but it’s the artist’s heart and soul that truly connects with listeners.”

    “Through “Smart, but not Art,” we invite the global community to celebrate the enduring power of human creativity and reaffirm our commitment to supporting artists in their journey of self-expression.” He added.

    Use the hashtag #SmartButNotArt and let’s celebrate the power of human creativity!