ITV

Category: iWorld

  • Skyesports unveils THE FINALS: Esports showdown in Chennai

    Skyesports unveils THE FINALS: Esports showdown in Chennai

    Mumbai: Skyesports, a premier global IP and community builder for gaming and esports, has unveiled THE FINALS Esports Revolution Showdown, an intense esports tournament with the country’s top gamers as a LAN event in Chennai, India.

    THE FINALS Esports Revolution will feature four teams of five players each, featuring the country’s top gaming creators and esports athletes, competing across a double-elimination bracket in Chennai, India on July 7 (Sunday) for a share of the $5,000 prize pool. Fans can tune into all the action live on the Skyesports YouTube and THE FINALS India YouTube channels.

    https://www.youtube.com/@skyesportsgaming

    https://www.youtube.com/@thefinalsindia

    Commenting on THE FINALS Esports Revolution, Skyesports founder and CEO Shiva Nandy said, “We are thrilled to host THE FINALS Esports Revolution. With its new Terminal Attack mode ushering in a much more competitive aspect to the game, we aim to showcase this to Indian gamers with our first esports tournament for the FPS title. This is just the beginning as we will be bringing more exciting tournaments and content around the game. We already are seeing considerable interest from prominent esports organizations in India to take part in THE FINALS.”

    The four teams will be led by Scout, Mortal, Sentinel, and Binks and will feature other renowned creators like Fa2, Vaadhi, Miss Senorita, and more. Besides the exciting esports action, fans can stay tuned to their socials for more exciting THE FINALS content.

    THE FINALS is a free-to-play first-person shooter available on PC and consoles. With a highly dynamic and destructible environment coupled with various soldier classes weapons with distinct equipment and abilities, the game makes for a really fun and exciting title. The title has been generating a lot of noise and garnering popularity in India currently.

    THE FINALS Esports Revolution 2024 will be played on the newly-introduced Terminal Attack mode where two teams of five will go head-to-head to determine the winners. All matches will be a best-of-one, except for the Grand Finals which will be a best-of-three series. 

  • GoKwik’s KwikChat to empower over 5000 Global eCommerce brands, aims 4X revenue growth

    GoKwik’s KwikChat to empower over 5000 Global eCommerce brands, aims 4X revenue growth

    Mumbai: KwikChat, a WhatsApp commerce solution by eCommerce enabler GoKwik, aims to increase its revenue fourfold as it seeks to evolve into a multi-channel engagement platform powering over 5000 brands and 3 billion conversations in the next six months.

    GoKwik launched KwikChat in June of last year following the acquisition of the WhatsApp commerce platform Tellephant. The solution has since enabled brands to engage with target shoppers, keeping them interested throughout their shopping journey. It has ensured higher ROI on marketing campaigns, better-abandoned checkout recoveries, greater repeat purchases, and prompt customer support.

    Within a year of inception, KwikChat has helped brands maximize their ROI on WhatsApp campaigns by 20X, increased engagement across acquisition, retention, and support communications by 3X, and continued to enable growth for these brands.

    KwikChat started as a WhatsApp solution but has expanded its offerings to Instagram, Facebook, SMS, and Email. Brands have also experienced an increase in orders by 3X owing to KwikChat-led messaging channels.

    “This past year has been transformative for KwikChat. We acquired Tellephant with a strategic vision of bridging the gap from conversations to conversions for eCommerce brands. This has shown immense value and we’ve now geared up to take it to the next level. As not just acquiring but consistently engaging and retaining shoppers grows in importance, KwikChat is heading towards becoming the go-to engagement platform across all channels. With our DNA committed to solving everything eCommerce, we are excited about the vision we have for the next phase of KwikChat’s growth“ said GoKwik co-founder and CEO Chirag Taneja

    The merchant base for the KwikChat product has expanded by 20X, coupled with a surge in monthly messaging to 100 million, a whopping 33X jump from last year. Notable brands like Portronics, Pilgrim, Dot N Key, Mosaic Wellness, Foxtale etc are using the solution.

    KwikChat, hit the PMF soon after its launch as it was created specifically for eCommerce brands, complementing GoKwik’s multi-product offering (KwikCheckout, their checkout solution for maximising conversions and Smart COD Suite, the solution to reduce returns before delivery using network data intelligence) tailor-made for solving key eCommerce pain points.

    It has made a significant mark across the shopping funnel through its customised flows thereby reducing CAC, engaging shoppers, converting, and retaining them.

    Moreover, KwikChat has also automated 80 per cent of the support queries, thereby increasing shopper satisfaction with prompt responses and reducing agent handling costs. It has further helped many brands increase their abandoned checkout recoveries by up to 20 per cent, the best in the industry.

    “We have been one of the early adopters of KwikChat, and our experience with the product has been phenomenal. We witnessed a rise in conversions by up to 2.5X and a 12 per cent rise in abandoned checkout recoveries owing to some of KwikChat’s remarkable features. We are excited to see the evolution of this product and how it enables a personalised experience for shoppers, one they prefer,” said  Foxtale founder Romita Mazumdar

    One in every three eCommerce shoppers shop from the GoKwik network of brands. The enabler expects to double the revenue in this fiscal year.

  • HeadFlicker, RusherwOw, and PitajiPlayz join forces to boost S8UL’s GTA RP roster

    HeadFlicker, RusherwOw, and PitajiPlayz join forces to boost S8UL’s GTA RP roster

    Mumbai: Leading esports and gaming organisation, S8UL announced the onboarding of top three gaming creators, Sunny Jha, Adil Maniar, and Arpit Wadhawan to spearhead the GTA RP (Grand Theft Auto Role-Play) roster. This strategic move will not only strengthen S8UL’s hold in promoting GTA RP; prioritising role-play, collaboration, and narrative-driven interactions among players and also revolutionising the multiplayer experience of “Grand Theft Auto V” and fostering the growth of the Grand Theft Auto role-play community in India.

    Sunny Jha, also known as pitajiplayz, is a resilient figure in the streaming scene, who despite losing his original channel to hackers, bounced back stronger with a 15,000-strong subscriber base within just seven months and currently sitting at 60 thousand plus subscribers on his channel. His unique approach to GTA RP, combining humour with engaging gameplay, has made him a beloved figure in the community.

    While, Adil Maniar, known online as rusherwow, started his career in esports with competitive games like CSGO and Fortnite before making a name for himself in GTA RP. With over 19 million views amassed over 1513 videos on his YouTube channel, Adil’s dedication to showcasing his competitive edge has captivated a steady following.

    Arpit Wadhawan, operating under the gamertag headflicker, blends his analytical skills as a national chess player with creative roleplay storytelling. His engaging character narratives in GTA RP have propelled his channel to a rapid growth, resulting in over 50,000 dedicated followers on his YouTube.

    S8UL co-founder Lokesh Jain aka 8Bit Goldy, commented on this integration, stating, “The addition of Sunny, Adil, and Arpit to S8UL is more than a natural extension of our already robust GTA roster. It’s a testament to S8UL’s commitment to nurturing and promoting top-tier talent within India’s gaming landscape. Their dedication to delivering an excitement packed live stream experience align perfectly with our vision to expand and enrich the GTA RP community with meaningful narrative and quality storytelling.”

    Since its launch in 2013, GTA V has sold over 190 million units worldwide as of November 2023, making it the second best-selling video game of all time. In December 2023, its user engagement reached 30.8 million monthly active users across PCs and consoles, following the release of its highly anticipated sequel.

    The GTA series has been a game-changer for the Indian gaming landscape and it has helped build the careers of streamers within the country. SoulCity RP, S8UL’s dedicated GTA V RP server, has been instrumental in fostering this vibrant community and bringing a more interactive experience to engage with the streamers.

    Arpit Wadhawan aka headflicker expressed his happiness on being part of S8UL’s dynamic roster said, “For a 21-year-old national chess player from Ferozpur, Punjab and having four years of role-play experience, joining S8UL feels like the perfect next move in my gaming career. Stepping into the vibrant world of GTA RP has opened up a new avenue for me, offering a platform where I can elevate the gaming experience for fans. With S8UL, I’m excited to bring my thoughtful approach to an even larger stage, where we can push the boundaries of what’s possible in role-play games together.”

    The integration of Sunny, Adil, and Arpit into S8UL’s roster is expected to further enhance the server’s popularity and attract a wider audience, thereby reinforcing S8UL’s role as a pioneer in the gaming industry in the country.
     

  • India’s top teams to compete for VCT ascension slot & $66k prize pool at NODWIN Gaming arena

    India’s top teams to compete for VCT ascension slot & $66k prize pool at NODWIN Gaming arena

    Mumbai: NODWIN Gaming, the leading South Asian gaming and esports company, in collaboration with Riot Games, are set to bring the electrifying LAN playoffs of the OMEN VALORANT Challengers South Asia Split 2 to Delhi’s NODWIN Gaming Arena in Chattarpur from June 25-28. Get ready for South Asia’s top VALORANT teams to battle it out for a shot at VCT Ascension!

    After the high-octane league stage, Revenant Esports and Velocity Gaming emerged as the top two finishers from Group A, while True Rippers and Orangutan led the standings in Group B. Now, these four leading VALORANT teams representing South Asia will compete in the LAN playoffs for not only a chance to secure a spot in the VALORANT Champions Tour (VCT) Ascension in Japan this year but also for a share of the $66,000 (approximately Rs 55 lakhs) prize pool. The champions will claim $20,000 (approximately Rs 16.7 lakhs) in prize money.

    This electrifying LAN event at the NODWIN Gaming Arena promises to be an exceptional and unforgettable experience, bringing fans and players together for an action-packed, heart-pounding fight to the top. Additionally, the action will also be broadcast live on NODWIN Gaming’s YouTube channel. OMEN by HP is the tournament’s title partner and Philips is the styling partner.

    Expressing his excitement, NODWIN Gaming co-founder and MD Akshat Rathee stated, “We are ecstatic to bring the LAN playoffs of OMEN VALORANT Challengers South Asia Split 2 to the NODWIN Arena which will have the region’s most talented VALORANT athletes competing to bolster India’s presence in the global landscape. This event represents the pinnacle of VALORANT esports in India, and NODWIN Gaming is proud to provide a platform for these talented teams to showcase their skills. We would like to express our sincere gratitude to our partners and look forward to elevating the esports experience for both players and fans.”

    The OMEN VALORANT Challengers South Asia 2024, organised by NODWIN Gaming and Riot Games, began earlier this year and marked the beginning of an exciting competitive season. With a dual-split format, this tournament serves as a pivotal milestone for South Asian teams aspiring to qualify for the VCT Ascension 2024: Pacific.

    “The OMEN VALORANT Challengers South Asia 2024 has served as a crucial platform for teams and players in the region to demonstrate their skills. So far, throughout Split 1 and the league stage of Split 2, this tournament has not only showcased some incredible VALORANT plays, but also reinforced our commitment to providing competitive opportunities for the region. We are now eager to witness some amazing matches and memorable moments as South Asia’s top four teams battle it out for a coveted spot in the VCT Ascension Pacific,” said Riot Games’ esports lead, India & South Asia, Sukamal Pegu.

    The Split 1 of the OMEN VALORANT Challengers South Asia 2024 garnered significant success, drawing 30,000 attendees to the offline cup final one and two, alongside an impressive online viewership of 3.2 Million across. The upcoming Split 2 LAN Playoffs are set to be a leap forward for VALORANT in India, building on past successes and propelling the game’s competitive scene to new heights.

    For further updates and information about the VALORANT Challengers South Asia, follow NODWIN Gaming on social media.
     

  • Jeev Milkha Singh reflects on golf and life in ‘Duologue with Barun Das’ season two

    Jeev Milkha Singh reflects on golf and life in ‘Duologue with Barun Das’ season two

    Mumbai: The much-anticipated fourth episode of ‘Duologue with Barun Das’ season two premiered on News9 Live, India’s only 24×7 digital English news stream, at 9 pm on 8 June 2024. The episode featured TV9 Network MD and CEO Barun Das in an engaging conversation with India’s most iconic golfer, Jeev Milkha Singh.

    In a heartfelt and candid exchange, Jeev Milkha Singh shares that it was his father, the legendary sprinter Milkha Singh, who introduced him to the world of golf. He recounts his early experiences on the golf course fondly, playing alongside his father and other young enthusiasts. He further emphasizes how his father acted both as a source of support and as a prudent advisor, warning him of the risks of taking up a sport professionally.

    Discussing the idea of a ‘sporting gene’ in light of the sporting success of both his parents, Jeev attributes his success not to genetics but to a mindset instilled in him from a young age. He recalls how the philosophy of hard work, practice, and belief in oneself was a recurring theme at family dinner table conversations, which played a crucial role in shaping his professional approach.

    The duologue enters philosophical territory as Jeev reflects on the nature of golf and its parallels with life itself. “As a professional golfer, you will wake up one day and you will be brilliant that day. And next day, you’re playing like a beginner. So it teaches you. Every day is not the same, but whatever is thrown at you, you make the most out of it. You go out and fend for yourself. Handle the situation in the best manner that is thrown at you. And you’ve got to use your mind. You cannot lose it”, said Jeev.

    Here, host and media maverick Barun Das added his own insights gleaned from the golf course. Viewing the game from the perspective of a corporate leader, Das opined that golf taught him that by keeping an eye on the result, he lost one on the process. Elaborating on process vs outcome, he believes that a golfer isn’t hitting a ball, but making a perfect swing with the ball just happening to be in the path of the swing.

    The duologue also touches upon the subject of golf in India, and the need for systemic support to nurture talent. Acknowledging the large reservoir of untapped golfing talent in India, Jeev advocates for the creation of more public golf courses and driving ranges to democratise the sport, emphasizing the importance of building an ecosystem that encourages people to play and pursue excellence.

    The episode offered viewers a rare glimpse into the personal and professional life of one of India’s most celebrated golfers, and his relationship with one of India’s most beloved athletes, exclusively on News9 Live.

  • Amazon miniTV and Dot & Key join forces to deliver an integrated brand story to audiences across India

    Amazon miniTV and Dot & Key join forces to deliver an integrated brand story to audiences across India

    Mumbai: Amazon miniTV, Amazon’s free video streaming service, is delighted to announce its strategic collaboration with one of its long-term strategic advertisers – Dot & Key, organically integrating its popular sunscreen into its popular shows, including the widely acclaimed series Jamnapaar. Known for its gripping narrative and relatable characters, Jamnapaar has become one of the most loved shows on Amazon miniTV, ranking among the top 5 most viewed shows in India. Exploring themes of aspiration, self-identity, embracing one’s roots, and the significance of familial bonds, the series has deeply resonated with viewers nationwide, making it a perfect fit for Dot & Key to connect with its target audience.

    The brand has had a long-standing association with Amazon miniTV, consistently engaging with a digitally savvy female audience, aged 18-34, with a high affinity for romantic and light-hearted content. The collaboration between Dot & Key and Amazon miniTV represents a broader strategy to create an immersive content experience for viewers. This strategic approach not only enhances brand visibility but also seeks to create a unique dimension, all while fostering a deeper connection with the audience. Apart from Jamnapaar, the brand has previously sponsored the hit series Badi Heroine Banti Hai, and this successful partnership is set to continue with several more shows launching later this year.

    Commenting on the collaboration, Amazon Ads India director Vijay Iyer stated, “Dot & Key’s integration into Amazon miniTV shows reflects how brands can effectively reach their target audience through popular and engaging content. We look forward to fostering more such partnerships that provide significant value to our viewers and advertisers alike. By collaborating with leading brands like Dot & Key, we aim to create unique and memorable experiences for our audience while providing brands with effective avenues to connect with their target consumers.”

    “Collaborating with Amazon miniTV for shows like Jamnapaar and Badi Heroine Banti Hai has been an exciting opportunity for us to showcase our products creatively, and we look forward to further strengthening this partnership in the coming years. This collaboration aligns perfectly with our mission to engage with consumers authentically and drive brand affinity in today’s dynamic digital landscape,” shared Dot & Key co-founder Suyash Saraf.

    Spanning original web series, short films, internationally acclaimed shows, reality shows, and more, Amazon miniTV boasts a diverse and robust content library, available to stream for free within Amazon’s shopping app, on Prime Video, Fire TV, Smart TVs, or download the app from Play Store.

  • Five audiobooks to get you started on your yoga journey

    Five audiobooks to get you started on your yoga journey

    Mumbai: Inspired by International Yoga Day? If you want to fit yoga into your busy life, check out our handpicked selection of top yoga audiobooks on Audible. These titles cater to every aspect of your wellness journey, from foundational classes and breathwork to exploring the rich history of the practice and unlocking the power of your chakras. Whether you’re a beginner or looking to improve your practice, the right guidance can make all the difference. This International Yoga Day, seize the opportunity to explore these top picks, discover firsthand how yoga can transform and align your mind, body, and spirit and embark on your fitness journey!

    Yoga Classes for the Complete Beginner

    Written and Narrated by: Sue Fuller

    Discover the perfect introduction to yoga with ‘Yoga Classes for the Complete Beginner.’ This one offers four gentle, beginner-friendly classes that safely introduce various postures and techniques. Start with this audiobook to build a solid foundation, then move on to the next in the series, ‘More Yoga for the Complete Beginner’ for added variety. Each class is designed to nurture and support your journey into yoga, leaving you feeling refreshed and recharged.

    The Tibetan Yoga of Breath

    Written by: Anyen Rinpoche, Allison Choying Zangmo; Narrated by: Paul Ansdell

    If you’re looking for a simple and engaging guide to achieving wellness and vitality, ‘The Tibetan Yoga of Breath’ is a must listen. Modern science and ancient spiritual traditions recognise breathwork’s profound impact on the body, mind, and spirit. This audiobook blends Yantra Yoga techniques with cutting-edge research to provide easy-to-follow practices that deliver transformative results. Whether you’re new to yoga or an experienced practitioner, this audiobook opens the door to a healthier and more radiant you.

    Complete Book of Yoga

    Written by: Swami Vivekananda; Narrated by: Shivam Vig

    The ‘Complete Book of Yoga’ offers a deep dive into the ancient practice of yoga. Rooted in the teachings of Swami Vivekananda, it presents the four paths of yoga: karma, bhakti, jnana, and raja. Drawing from the Bhagavad Gita and Patanjali’s yoga sutras, these paths cater to different aspects of our being—active, emotional, mystical, and philosophical. This audiobook goes beyond physical exercises, providing timeless wisdom to help listeners achieve spiritual enlightenment and a deeper understanding of themselves.

    Unlock the Power of Your Chakras

    Written by: Masuda Mohamadi, Anodea Judith – foreword; Narrated by: Siiri Scott

    Discover how to achieve physical, emotional, and spiritual wellness with ‘Unlock the Power of Your Chakras.’ This engaging audiobook blends yoga wisdom with practical exercises, including meditations and kriyas, to enhance prosperity, strength, confidence, and clarity. Each chapter focuses on a specific chakra, offering quick-reference guides to assess your energy levels and techniques. Whether you’re working through all seven chakras or targeting a specific one, this audiobook makes aligning with your true nature simple and effective!

    Story of Yoga

    Written by: Alistair Shearer; Narrated by: Bruce Mann

    Curious about the origin of yoga? Tune into ‘The Story of Yoga’ to discover the fascinating evolution of yoga. From its roots in ancient Indian spiritual practices to its transformation into a global wellness phenomenon, it offers a unique perspective by situating yoga within its broad cultural context for the first time. With this audiobook, you can discover how the practice travelled from sacred caves to modern gyms and homes, revealing the untold story of yoga and its impact on the world today.

  • ZEE5 to foray into the horror-comedy genre with the upcoming original film Kakuda

    ZEE5 to foray into the horror-comedy genre with the upcoming original film Kakuda

    Mumbai: Prepare for a spine-chilling yet hilarious experience as ZEE5, India’s largest home-grown video streaming platform and a multilingual storyteller, announces its foray into the horror-comedy genre with the upcoming original film, ‘Kakuda’. Produced by RSVP and directed by the acclaimed filmmaker of successful titles like ‘Zombivili’ and ‘Munjya’, Aditya Sarpotdar, this film promises to be a laughter riot with a twist of fear. Starring the powerhouse trio of Riteish Deshmukh, Sonakshi Sinha, and Saqib Saleem, ‘Kakuda’ will soon premiere on ZEE5.

    ‘Kakuda’ is set in the village of Ratodi in Uttar Pradesh’s Mathura district. While Ratodi seems like any other village, it isn’t because of the curse inflicted upon it for years. Every house in the district has two similar-looking doors, one that is normal size and one which is smaller than the other. The film revolves around a peculiar ritual that demands the opening of the smaller door of each house every Tuesday at 7:15 PM sharp. Failure to comply with this rule invites the wrath of Kakuda, who punishes the man of the house. But who is Kakuda…Why does he punish the men in the village? How will the villagers get rid of the curse?  Beware! Ab Mard Khatre Me Hai!

    Based in the heartland, Kakuda is a horror comedy that will keep the audience intrigued, entertained and engrossed through its narrative. The movie will soon premiere on ZEE5 in Hindi.

    ZEE5 India chief business officer Manish Kalra stated, “At ZEE5, we take pride in consistently pushing the envelope and exploring uncharted territories to entertain our viewers. With our original film ‘Kakuda’, we are venturing into the realm of horror-comedy, a genre that resonates positively with the audience and aligns perfectly with our commitment to delivering diverse and engaging content. Moreover, we are elated to have phenomenal talents like Sonakshi Sinha, Riteish Deshmukh, and Saqib Saleem leading this film. Known for their impeccable comic timing, this stellar ensemble and the thrilling narrative of ‘Kakuda’ will bring the genre to life. We hope that this movie will be appreciated and enjoyed by audiences across the country, further establishing ZEE5 as the ultimate destination for cutting-edge entertainment.”

    Ronnie Screwvala said, “We are thrilled to partner with ZEE5, India’s leading streaming platform, for our unique horror-comedy ‘Kakuda’ starring Ritesh Deshmukh, Sonakshi Sinha and Saqib Saleem. We are confident that ‘Kakuda’ will resonate with Indian audiences, given the exciting genre and our partnership with ZEE5 ensures that this story reaches millions of viewers, from the comfort of their homes.”

    “As a filmmaker and a fan of the horror-comedy genre, I find it incredibly fascinating to explore the delicate balance between fear and laughter. It’s a challenging task to make viewers simultaneously scared and amused, but with ‘Kakuda,’ I am confident that we have hit the right chord yet again,” said director Aditya Sarpotdar.

    He added, “I am thrilled to have worked with an exceptionally talented cast, including Riteish Deshmukh, Sonakshi Sinha, Saqib Saleem and Aasif Khan who have supported the narrative brilliantly by adding humour and emotions to the story. Their spotless comic timing and the way they portray genuine emotions have made my job as a director much easier. Together, we have crafted a unique and engaging story that will keep viewers on the edge of their seats, eagerly anticipating every twist and turn. ‘Kakuda’ is an experience that will take the audience on a rollercoaster ride of emotions, and I am immensely grateful to ZEE5 for believing in my vision and providing me with the platform to bring this story to life. Can’t wait to drop the trailer of this film and see the reactions of the fans.”

    Fasten your seat belts and get comfy on your couches as ‘Kakuda’ premieres soon on ZEE5!

  • A. R. Rahman, Alan Meyerson & Subhash Ghai announces as speakers for All About Music 2024

    A. R. Rahman, Alan Meyerson & Subhash Ghai announces as speakers for All About Music 2024

    Mumbai: All About Music, a B2B conference in the music industry, has released the initial lineup of speakers for the 8th edition, promising an exciting and diverse range of global music industry professionals, taking place on the 6th, 7th and 8th of August at Grand Hyatt, Mumbai.

    Some of the speaker names include the renowned composer and playback singer, A. R. Rahman, Subhash Ghai, Lisa Mishra, Andreea Gleeson (CEO, TuneCore). Grammy-winning sound engineer and mixer Alan Meyerson, Vivek Raina (Managing Director, Believe India), Marielle Jakobson (chief product officer, Embody) and artists – Sanju Rathod and Chaar Diwari amongst others.

    The official theme for All About Music 2024 is ‘Synthesis.’ Embracing change, fostering collaboration, networking and envisioning a sustainable future for the music industry! The 8th edition marks the beginning of a new life cycle for AAM. A chance to think long-term for the industry as a whole, and the role we hope to play in getting us there.

    Tickets for All About Music 2024 are now available on the Paytm Insider platform.

    Buy tickets here – https://bit.ly/3REFDsN  

  • IPRS joins Rongali Music Connect 2024

    IPRS joins Rongali Music Connect 2024

    Mumbai: The vibrant city of Guwahati is all set to host the Rongali Music Connect, an integral part of the celebrated Rongali Assam Festival. IPRS is proud to join the Rongali Festival Assam, enhancing its presence through the Rongali Music Connect and an exclusive IPRS helpdesk. This eagerly awaited event will take place at the Aideo Cinema Hall, ASFFDC, Panjabari, from 11 am onwards. The Rongali Assam Festival, renowned for showcasing the rich cultural tapestry of Assam, brings together the best of music, dance, fashion, art, craft, and traditions on a common platform.

    Rongali Music Connect 2024: An insightful journey through the music industry

    The Rongali Music Connect, organised in association with All About Music, promises to be a landmark event, focusing on the theme “The Evolution of the Music Industry in the Digital Age.” The event will feature engaging discussions on:

     1.  The current and future trends in music: Explore the transformative impact of digital technology on the music industry, from production to distribution, and how artists can adapt to the changing landscape.

     2.  Mastering the craft and the market – online marketing strategies for musicians: Gain valuable insights into effective online marketing techniques that can help musicians reach a wider audience, build their brand, and enhance their online presence.

    3.  Monetizing your music: streams, sales, and syncs: Learn practical strategies for monetizing music in the digital era, including leveraging streaming platforms, sales, and synchronization opportunities to maximize revenue.

    4.  Elevating regional music to national and international platforms: Experts will discuss the unique challenges in promoting regional music globally, the role of digital platforms, and the importance of cultural preservation in the global market.

    Distinguished panel of speakers

    The event will feature an esteemed panel of speakers who are luminaries in the music industry, including Mayuri Gupta, Jatin Sharma, Vinay Guwalani, Aayushman Sinha, Rumpa Banerjee and Tarsame Mittal.

    Attendees of the Rongali Music Connect will have the opportunity to:

     .  Gain insights: Understand the challenges and strategies involved in promoting regional music on a global scale.

    .   Learn practical skills: Acquire practical skills in music marketing, brand building, and leveraging digital platforms.

     .  Network: Connect with industry professionals, potential collaborators, and like-minded artists.

    .   Discover new tools: Explore new tools and platforms to enhance their music careers.

    IPRS’s participation in the Rongali Music Connect underscores its commitment to supporting creators and fostering creativity. Through the IPRS helpdesk, attendees can receive guidance on copyright issues, music rights management, and the benefits of being an IPRS member. This initiative aims to empower musicians and composers by providing them with the necessary resources to navigate the complexities of the music industry.

    The Rongali Assam Festival, recognized as one of India’s biggest musical festivals, is not just a celebration but also a preservation of traditional sports, boat races, and the colourful lifestyles of various tribes and communities. It is an immersive experience that brings together traditional and contemporary elements, offering a rich cultural feast for all attendees.

    As part of the Rongali Assam Festival, the Rongali Music Connect aims to foster a deeper understanding of the music industry’s dynamics in the digital age and to provide musicians with the knowledge and tools necessary to thrive in this evolving landscape.

    Join us on 22 June 2024, at the Aideo Cinema Hall, ASFFDC, Panjabari, for a day of enlightening discussions, networking, and celebration of music. Also, meet the IPRS team at the exclusive IPRS Helpdesk at the Rongali Music Connect and Rongali Assam Festival.

    Don’t miss this opportunity to be part of an event that promises to elevate Assam’s musical heritage to new heights. Let’s come together to celebrate and elevate the rich cultural heritage of Assam through the power of music.