Category: iWorld

  • Rujuta Diwekar’s fool-proof guide on staying healthy this monsoon

    Rujuta Diwekar’s fool-proof guide on staying healthy this monsoon

    Mumbai: Are people around you “under the weather” lately? The damp and humid environment creates a breeding ground for bacteria and viruses, leading to an increase in common illnesses like colds and flu.  However, celebrity nutritionist Rujuta Diwekar in her audiobook, ‘Eating in The Age of Dieting’ on Audible, elaborates on how maintaining good health during the monsoon is easier than we think. Here are five foods that Rujuta recommends everyone must consume to optimise their health and immunity during this wonderful season!

    1.  Sip your way to health with spiced-up chai

    With monsoon comes the desire to sit by the window sipping a hot cup of chai. This is why Rujuta suggests three easy tips to make that hot cup of tea not only calming but also healthy for the body. She recommends the following:

    . Add ginger and tulsi for digestion and immunity

    . Add lemongrass to prevent bloating and congestion

    . Add black pepper or cinnamon to improve insulin sensitivity

    2. Supercharge your immunity with indigenous produce

    Sharing an insight on consuming locally grown vegetables, Rujuta shares, “The soil during the rains is not suitable for growing green leafy vegetables, and therefore we shift to creepers like dudhi (bottle gourd), pumpkin, karela (bitter gourd), gilka (ridge gourd) and root vegetables like sweet potato, suran (elephant foot yam) and konfal (purple yam). The exception to this rule is the wild and uncultivated greens that shoot up during the season – ambadi (roselle plant), shevla (dragon stalk yam), lingri (fiddlehead fern), to name a few…It’s very important for your gut bacterial diversity and acts as a booster shot for immunity.”

    3. Embrace nutrient-rich grains and millets

    When it comes to monsoons, Rujuta strongly recommends Nachini – “You can eat it as porridge, bhakhri or even a papad.” Additionally, she urges everyone to avoid multigrain breads, attas and biscuits and suggests seasonal substitutes for them. “The season also comes with festivals and special months like Shravan, where the focus shifts to eating smaller millets like Rajgira, Samo, Kuttu, Mandua, etc. Again, have them in traditional preps and in combination with dahi, makhan etc, to ensure optimum assimilation.”

    4. Power up with pulses (nature’s protein) during the wet season

    Rujuta Diwekar sheds light on a fascinating tradition: during monsoons, Indians historically substituted meat and fish with carefully dried and stored pulses from the summer months. These became a source of protein, vitamins, minerals, and even fibre during the season. “The best ones turn into usals, the next grains to dals, the one after that to vadis that can be cooked as sabzi and is often a mix of many pulses and papads. You must incorporate two important pulses in your meals this season: kulith (horsegram), and alsane (Goa beans), great for skin and hair.”

    5. Savour bhajiyas but with a healthy twist

    As the monsoon rains bring their earthy petrichor scent, cravings for comforting foods naturally arise. Talking about the season’s speciality, ‘deep-fried bhajiyas’, she advices, “Use filtered groundnut, mustard or coconut oils, and don’t reuse the oil for cooking afterwards. Without essential fats in the diet, vitamin D cannot be assimilated. Essential fats also help in regulating blood sugar. So apart from being tasty, deep-fried pakoras are healthy too, and for everyone, heart patients, obese and diabetics included, eat them without fear and with the confidence that you know when to stop eating.”

    Insufficient calorie intake during monsoons can weaken our immunity and make us prone to infections, fevers and other ailments. Contrary to popular belief, Rujuta says, “Your taste buds are not against your weight loss plans. They are simply against your plan to lose your immunity and to guard you against a possible crash of your immune system.”  For more expert advice, tune into ‘Eating in the Age of Dieting’ on Audible to optimise your health and well-being, not just during the monsoon, but throughout the year.

  • Anthony Jeselnik to take India by storm!

    Anthony Jeselnik to take India by storm!

    Mumbai: Get ready, India! The king of dark comedy, Anthony Jeselnik, is all set to make his India debut, bringing the ‘Bones and All’ tour to our shores. Presented by ‘The DeadAnt Loop’ – a new IP by DeadAnt Live that offers unparalleled live experiences across the country featuring comedy from around the world – the tour will see Jeselnik perform in Mumbai, Delhi, and Bengaluru from 8 to 10 August 2024.

    Over a career spanning over two decades, Anthony has carved a niche for himself in the world of stand-up comedy. Here are five compelling reasons you shouldn’t miss Anthony’s maiden tour of India:

    . Experience Jeselnik’s Signature Dark Humour Live- Anthony Jeselnik is famous for his razor-sharp wit and dark humour. His comedy often dives into taboo subjects with a fearless, unapologetic approach that will leave you gasping for air, in the best way possible. Watching him live is an electrifying experience that just can’t be replicated through a screen.

    .  Witness a Master of Delivery and Timing- Jeselnik’s comic timing and deadpan delivery is nothing short of impeccable. His ability to build up tension and deliver punch-lines with precision makes his live shows uniquely captivating. Each joke is a perfectly crafted piece of art that you need to see in person to truly appreciate.

    .  A Rare Opportunity for Indian Audiences- This is Anthony Jeselnik’s first tour in India, making it a historic and rare event for comedy fans in the country. Don’t miss the chance to be part of the audience that gets to see one of the world’s top comedians perform live right in your city.

    .  Engage with Thought-Provoking Comedy- Jeselnik’s humour does more than just make you laugh, it makes you think. His jokes challenge societal norms and provoke thought, offering sharp insights wrapped in wickedly funny packages. It is comedy that entertains and stimulates the mind, leaving you laughing and pondering long after the show ends.

    .  Join a Night of Unforgettable Laughter- There’s nothing quite like the atmosphere of a live comedy show. The shared laughter, the collective gasps, the contagious energy of a room full of comedy fans, it’s an experience like no other. Jeselnik’s ‘Bones and All’ act promises a night of side-splitting laughter that you’ll be talking about for weeks.

  • Warner Bros Discovery announces TAYLOR SWIFT VS SCOOTER BRAUN: BAD BLOOD (w/t)

    Warner Bros Discovery announces TAYLOR SWIFT VS SCOOTER BRAUN: BAD BLOOD (w/t)

    Mumbai: The fourth installment of Warner Bros. Discovery’s popular ‘vs’ series, TAYLOR SWIFT VS SCOOTER BRAUN: BAD BLOOD (w/t) premiers on discovery+ on 4 July 2024, for Indian audiences. This docu-series adds to the hugely popular ‘vs’ format which includes “Johnny vs Amber,” “Kim vs Kanye: The Divorce,” and “Vardy vs Rooney: The Wagatha Trial.”

    The two-part docu-series, produced by Optomen, will explore the gripping feud between global pop superstar Taylor Swift and music industry mogul Scooter Braun, delving into the $300 million dispute after Braun bought the rights to Swift’s first six albums in June 2019.

    True to the ‘vs’ format, the two episodes will examine the opposing sides of the argument; one exploring Swift’s side that the sale was conducted without consulting her and that she has since been blocked from buying back her masters, and the other examining Braun’s allegations that Swift refused to negotiate and instead incited a public feud by pitting her fan base against him.

    Viewers will be taken on a comprehensive examination of the feud; exploring the intricacies of music ownership, gender dynamics in the industry and the power of fan influence, while delving into the two polarized sides of the dispute allowing them to form their own opinion.

    The access-driven docu-series will see legal experts, journalists and those close to both Swift and Braun, presenting each side of the argument.

    WBD U.K. & Ireland VP of commissioning, networks & streaming Charlotte Reid quoted: “Taylor Swift’s dispute with Scooter Braun over the ownership of her music exploded into the mainstream, taking contract law from boardroom to social media and into public interest. It’s a high-profile, high-interest story that opened debate on fandom and dominated headlines, one which will resonate with our viewers who are highly engaged with access-led documentaries like ‘vs’, which continues to be a popular format on discovery+.”

    TAYLOR SWIFT VS SCOOTER BRAUN: BAD BLOOD (w/t) was commissioned by Charlotte Reid and executive produced by Matt Reid for Warner Bros Discovery in the U.K. & Ireland. The series is executive produced by Nick Hornby and Sarah Eglin for Optomen TV.

  • ShemarooVerse launches futuristic immersive AI gaming experience in partnership with GMetri

    ShemarooVerse launches futuristic immersive AI gaming experience in partnership with GMetri

    Mumbai: Shemaroo Entertainment, a pioneer in the Indian entertainment industry, is excited to announce a groundbreaking partnership with GMetri, a leader in AI-powered immersive learning and game development. This collaboration signifies the expansion of ShemarooVerse- Shemaroo’s metaverse platform, into the realm of immersive AI gaming, bringing IP-based gaming to the Web3 platform.

    As part of this innovative venture, ShemarooVerse has introduced IP-based games which leverage the power of Artificial Intelligence and allow fans to experience immersive games in the metaverse. The launch features games based on popular Bollywood films owned by Shemaroo Entertainment, such as Jab We Met, Golmaal, Disco Dancer, Amar Akbar Anthony and more, offering fans a new, interactive way to connect with their favourite movies and characters. As metaverse adoption continues to see traction, more films will be incorporated into this interactive gaming realm.

    Shemaroo Entertainment Ltd. COO Arghya Chakravarty highlighted the significance of this collaboration, stating, “At Shemaroo, we have always led the way in innovation, and ShemarooVerse, our metaverse platform, exemplifies our dedication to creating future-forward entertainment. By incorporating AI-based gaming, we aim to deliver an even more captivating experience for our consumers. Our collaboration with GMetri represents a pivotal advancement in transforming audience interaction with our popular movies, and we are excited to be developing groundbreaking innovations in the immersive entertainment and gaming space in India.”

    GMetri CEO Utsav Mathir commented on the partnership: “We’re thrilled to bring our FruitSalad.ai technology to ShemarooVerse, showcasing the power of our immersive learning and gaming platform. This collaboration allows us to demonstrate how our AI-driven solution can transform entertainment IP into engaging, interactive experiences. By leveraging our expertise in creating gamified, immersive 3D worlds, we are not only enhancing fan engagement but also showcasing the versatility of our technology across various sectors, from corporate learning to entertainment. This partnership with Shemaroo is a testament to the adaptability and effectiveness of our platform in creating compelling, personalized experiences at scale.”

  • Five tips for young brands to boost their social media engagement

    Five tips for young brands to boost their social media engagement

    Social media has become an indispensable tool for brands to connect with their audience, build rapport, and drive business growth. Establishing a strong social media presence for small brands can be challenging but extremely rewarding. Here are five tips to help young brands successfully increase social media engagement:

    1. Understand and know your audience

    Before you can talk about your audience, you need to understand who they are. Identifying your target audience is essential to creating relevant content. Here’s how you can get started:

    Conduct market research

    Polls and surveys: Use polls and surveys to gather demographic information, preferences, and opinions from your audience.

    Analyze competitors: Study your competitors’ followers and engagement strategies to understand what works in your industry.

    Create an audience persona

    Create a comprehensive profile of your ideal customers, including their age, gender, interests, pain points, and social media habits. This will help you tailor your content to their needs and preferences.

    Use analytics tools

    Use social media analytics tools like Facebook Insights, Instagram Analytics, and Twitter Analytics to gain insights into your audience’s behavior, engagement patterns, and content preferences

    2. Create high-quality, relevant content

    Content is the cornerstone of social media engagement. To capture and retain the audience’s attention, focus on creating high-quality, relevant content that adds value to their lives.

    Images and videos: Use attractive images and videos to get attention. Visuals will likely be shared and discussed.

    Infographics: Create informative infographics that simplify complex information and provide value to your audience.

    Creative a narrative and history

    Speak persuasively in line with your audience’s experiences and emotions. Share background stories, customer testimonials, and success stories that create a deeper connection with your audience.

    Testimonials

    Encourage your followers to do brand-related content. User-generated content (UGC) not only increases engagement but also trust and authenticity. Credit the creators for reposting the UGC on your social media channels

    3. Actively engage with your audience

    Weddings are a two-way street. Actively engaging with your audience helps build relationships and creates a sense of community around your brand.

    Respond promptly

    Respond to comments, messages, and comments in a timely manner. Show appreciation for the positive feedback and address any concerns or questions promptly and professionally.

    Hosting Q&A sessions

    Host live Q&A sessions on platforms like Instagram Live, Facebook Live, or Twitter Spaces. This allows your audience to interact with you in real-time and creates a real connection with your brand.

    Run contests and giveaways

    Contests and giveaways are great ways to increase engagement and reach. Participants must encourage friends to like, comment, share and tag to enter. Make sure the reward is appropriate and valuable to your audience.

    4. Leverage influencer partnerships

    Influencer marketing can dramatically increase your brand’s visibility and engagement. Teaming up with influencers who share your brand values and have a strong following can help you reach a wider audience.

    Choose the right influencers

    Find that influential audience that matches your target demographic. Consider their level of engagement, authenticity, and quality of their information.

    Work together in a constructive way

    Work with influencers to create authentic, engaging content that highlights your brand. Allow influencers to add their own touch to content to ensure it resonates with their followers.

    Consider the impact

    Monitor the performance of your influencer campaigns through metrics such as engagement rates, reach and conversions. This will help you understand the effectiveness of the partnership and make appropriate decisions for future cooperation.

    5. Use social media trends and features

    Staying up to date with the latest social media trends and features can boost your brand and boost your reputation.

    Jump to trends

    Participate in trending topics, challenges and hashtags relevant to your brand. This can be more informative and make your content better known.

    Use platform-specific features

    Each social media platform offers unique features that can improve your content and engagement. Example:

    Instagram reels: Create short, engaging videos that showcase your products, tutorials, or behind-the-scenes moments.

    Twitter Threads: Share news or details in related tweets.

    Facebook Groups: Create a niche community around your brand and interact with them.

    Try a new format

    Don’t be afraid to experiment with new content formats and features. Experimenting with different content can help you figure out what resonates with your audience the most and keep your social media presence fresh and engaging.

    Conclusion

    Boosting social media engagement for young brands requires a strategic approach and a genuine connection with your audience. By understanding your audience, creating high-quality content, actively engaging, leveraging influencer partnerships, and staying updated with trends, you can build a strong and engaged community around your brand. Remember, social media is a dynamic space, so be flexible and ready to adapt your strategy as you learn and grow.

    The article has been authored by Digidarts founder & CEO Siddhartha Vanvani.

  • MTV Original Primetime with the Murthys launches on JioCinema Premium

    MTV Original Primetime with the Murthys launches on JioCinema Premium

    Mumbai: ‘Primetime with the Murthys – ~Not~ Your Average Family’, a groundbreaking exploration of contemporary themes resonating with today’s youth, is all set to delve into the complexities of the Gen Z life. An MTV Original Series production, the slice-of-life show tackles critical dialogues that make it an essential, first-of-its-kind co-viewing experience for Gen Z and their families. The show presents a relatable narrative that navigates the complexities of modern urban family life. It offers viewers a chance to pause their material chase and reflect on the wear and fear of their urban life. The show premieres on 3 July on JioCinema Premium, in English, Hindi and Tamil.  

    Speaking on the launch, Viacom18 business head, Youth, Music, and english entertainment cluster Anshul Ailawadi said, “We are thrilled to announce our maiden exclusive offering for Jio Cinema Premium subscribers – ‘Primetime with the Murthys’. We are hopeful that this endearing MTV Original Series production will make it easy for Gen Zs and their families to have difficult conversations as they enjoy it together on India’s leading OTT destination.”

    ‘Primetime with the Murthys’ introduces the Murthy family – Sushma Murthy played by Sukhita Aiyar (Mom), Manohar Murthy played by Preetam Koilpillai (Dad), Nisha Murthy played by Sanjana Doss (Daughter) and Shiv Murthy played by Amrith Jayan (Son). The show offers a fresh perspective on the trials faced by today’s youth, against the backdrop of their families and the evolving digital world. Through the 06 episodes, the show will traverse various themes such as online bullying, social media addiction, peer pressure, influencer culture, loneliness, drugs, suicide, the exploration of bicurious identities, and more.

    Catch the premiere of Primetime with the Murthys, an MTV Original Series production, on JioCinema Premium from 3rd July 2024.

  • OTTplay onboards Chaupal Punjabi to expand their regional audience base

    OTTplay onboards Chaupal Punjabi to expand their regional audience base

    Mumbai: OTTplay, a platform for OTT content aggregation, is thrilled to announce the addition of Chaupal Punjabi to its growing roster of top-tier entertainment providers. This strategic partnership marks a significant milestone in OTTplay’s mission to offer diverse and high-quality content to its users.

    Chaupal, known for its extensive library of regional content, including Punjabi, Bhojpuri, Haryanvi, among others, will now be accessible to OTTplay’s extensive audience base. This collaboration promises to bring a rich variety of movies, TV shows, and exclusive originals to OTTplay subscribers, enhancing their viewing experience with unique and culturally resonant stories.

    OTTplay, an OTT aggregator with 40 plus apps, continues to solidify its position as a leading platform in India. By bringing together content from various OTT platforms, OTTplay ensures that users can effortlessly find and enjoy their favourite shows and movies from a single, convenient interface. With the inclusion of Chaupal Punjabi, OTTplay reaffirms its commitment to offering diverse and high-quality entertainment options for its ever-expanding and discerning audience base.  

    Chaupal OTT founder and MD Sandeep Bansal shared his excitement about the partnership: “We are delighted to join hands with OTTplay, a platform that shares our commitment to delivering high-quality and diverse entertainment. At Chaupal, we believe in the power of regional stories to connect with audiences on a profound level. By partnering with OTTplay, we are confident that our rich and varied content will reach new heights, resonating with viewers who appreciate authentic and culturally significant storytelling.” 

    He added, “This collaboration is a testament to our dedication to expanding the reach of regional content and celebrating the diversity of Indian culture. We look forward to a fruitful partnership with OTTplay, one that will undoubtedly enrich the entertainment experience for our combined audience.”

    OTTplay CEO and co-founder Avinash Mudaliar expressed his enthusiasm about the partnership: “We are excited to welcome Chaupal Punjabi to the OTTplay family. This collaboration aligns with our vision to provide a comprehensive and diverse entertainment experience. Chaupal’s unique content offering will significantly enrich our platform, providing our users with an unparalleled viewing experience that celebrates regional diversity. With the rising demand for regional content and storytelling, we are optimistic that this partnership will be a testament for delivering quality content across regions.”

  • Bodhitree Multimedia’s Gunaah is among top top-viewed shows in India

    Bodhitree Multimedia’s Gunaah is among top top-viewed shows in India

    Mumbai: Bodhitree Multimedia’s latest production, “Gunaah,” streaming on Disney+ Hotstar, has secured 3.4 million views. During the week of 24 to 30 June 2024, Gunaah was amongst the top 5 most viewed OTT shows in India as per the report published by Film Companion in collaboration with Ormax Media, a media consulting firm.

    Directed by Anil Senior and produced by Mautik Tolia, Sukesh Dev Motwani and Persis Siganporia, with Anirudh Pathak as the showrunner, “Gunaah” is a gripping murder mystery. The show features the remarkable talents of Surbhi Jyoti and Gashmeer Mahajani in the lead roles, supported by an outstanding cast that brings this intricate tale of murder, lies, betrayal, love, and friendship to life. The story revolves around Abhimanyu (Gashmeer Mahajani), who suffers an unimaginable betrayal from Surbhi Jyoti’s character, Tara. 

  • Explore the mythic origins of made-in-India Indus Battle Royale’s avatars

    Explore the mythic origins of made-in-India Indus Battle Royale’s avatars

    Mumbai: Indian games are now increasingly getting more recognition for seamlessly blending mythology and tradition, which offers players a culturally rich experience. These games weave together ancient narratives and art with modern gameplay, resonating deeply with players and elevating India’s standing in global game development.

    One standout example is the highly anticipated Indus Battle Royale by Pune-based SuperGaming, which has garnered over 11 million pre-registrations on Google Play. The Indo-futuristic game is set in the distant future on the island of ‘Virlok’, which was once home to an ancient race of intergalactic explorers, ‘the Yaksha’. Players assume the role of Mythwalkers in search of the rare resource ‘Cosmium’.

    For any battle royale, avatars are integral to providing immersive gameplay as they allow players to choose their unique styles and skills. In Indus, avatars are inspired by Indian history, mythology, and culture, each with its own captivating backstory. Despite their standardized functions, they come in diverse forms, enabling Mythwalkers to select models that best fit their preferences. Here is a glimpse into the fascinating legends behind the avatars of Indus:

    1.     Adi and Adya Series: Challenger


    Background: Adi and Adya are the inaugural standard-issue Avatars, crafted after billions of credits and countless hours of research and development. Designed to embody and cater to the competitive spirit of Mythwalkers, they represent the cutting-edge technology that defines the Indus Battle Royale experience. These avatars are chosen by those looking to balance efficiency with style.

    2.     Null and Void Series: Explorer

    Background: Null and Void are the initial prototype models that successfully landed on Virlok. Their utilitarian design reflects their age. Despite the creation of more sophisticated models, their charm and reliability make them a common choice for Mythwalkers. They symbolize the call of the infinite void, daring Mythwalkers to venture into the deepest secrets of the Cosmos.

    3.     Diya

    Series: Yaksha Vintage

     

    Background: Diya represents a connection to the happier times on Indus. This vintage icon has been revived with the hope of rekindling the past’s joy and celebration. Her design serves as a tribute to the rich cultural heritage of the ancient Yaksha race.

    4.     Neo Yash

    Series: Yaksha Culture

    Background: Neo Yash showcases the cultural values and aesthetics that were integral to Yaksha life. This Avatar embodies the fashion and artistic expression native to Indus, providing a glimpse into the cultural richness of the Yaksha civilization.

    5.     Rana and Arya Series: Yaksha Glamour

    Background: Known as a celebrated entertainer and dancer, Rana was the headline act of a traveling dance troupe. However, classified documents reveal that his glamorous public persona masked his true role as an elite agent working covertly for the Yaksha Council.

    Similarly, Arya was renowned as a performer and master thief who used her performances as a cover for infamous heists. Despite appearing to reform, her continued collaboration with Rana hints at ongoing involvement in clandestine activities.

    6.     Heena

    Series: Indus Icon

    Background: Modeled after India’s well-renowned Olympic shooter, Heena is the greatest living bounty hunter in the Indus universe. Frequently summoned by COVEN, an intragalactic syndicate, the sharpshooter is called upon when Mythwalkers need exceptional skill or more often than not, a miracle.

    7.     Mor-ni

    Series: Yaksha Heroes


    Background: A legend in exile of the Champions Conclave, Morni is the rare female representative of the Immortal Peacock. Her indomitable will, tenacity, and deadly grace in combat have made her one of the most formidable warriors in Indus.

    8.     Mech Balika Series: Indus Automata


    Background: Originally a marionette in a theater run by automatons, Mech Balika’s design is inspired by the Rajasthani “Kathputli” string puppet. It remains unclear how or why she became a renowned combat unit, considering the Yaksha’s reluctance to weaponize their robotic creations, viewing it as a loss of innocence.

    9.     Pokhran

    Series: Indus Automata


    Background: Developed by the famous Indian scientist Homi J. Bhabha, Pokhran units were rescued by the Yaksha and widely deployed across Virlok. They powered the planet’s most remote corners and facilitated progress. Eventually, their resilience caught the attention of a Mythwalker who captured an intact unit, leading to the creation of this Avatar.

    10.     Sir-taj

    Series: Indus Automata


    Background: Sir-Taj is a technological marvel, representing the Yaksha’s deep reverence for their heritage. Universally adored on Indus, he has regained celebrity status among Mythwalkers due to his antics and viral videos on the internet.

  • DNEG group raises $200M to boost innovation in visual entertainment tech

    DNEG group raises $200M to boost innovation in visual entertainment tech

    Mumbai: The DNEG Group (“the Group”), the London headquartered world leader in visual entertainment technology and services, announced today that United Al Saqer Group (“UASG”) will make a strategic investment of $200 million in the Group, at a total enterprise valuation over $2 billion.

    The DNEG Group has a consistent 25-year track record of innovating to lead in the visual effects (VFX) segment and strong profitable growth. Like all parts of the media & entertainment sector, the market in which The DNEG Group operates is undergoing a rapid evolution. The investment by UASG will accelerate The DNEG Group’s strategy of innovation and diversification to evolve from a pure visual effects services provider to a sector-agnostic content production and AI-powered technology partner, ensuring continued technology and creative leadership. In particular:

    The DNEG Group will fully activate its technology division, Brahma, which is developing the industry’s most comprehensive AI-powered, photo-real CGI creator, including Ziva, to which DNEG recently acquired the exclusive license from Unity. Brahma will democratize photo-real content creation in a wide range of applications and will be built on over 25 years of industry-leading proprietary data to create a product of unique quality.  

    The DNEG Group’s intellectual property (IP) and content creation arm, Prime Focus Studios, will be enabled to expand its investment in, and production of high-quality content, following its recent successful co-production of The Garfield Movie.

    The DNEG Group will open a new office and visual experience hub in Abu Dhabi, with plans to develop a world-class ecosystem in the Middle East for content production, storage, and distribution. This will support the creation of highly skilled jobs across the media and technology sectors, strengthening the region’s place as a creative powerhouse.

    DNEG Chairman and CEO Namit Malhotra will continue in his current role. He will be joined on the Group’s Board of Directors by Nabil Kobeissi and Edouard Zard from UASG, and by Prabhu Narasimhan from NaMa Capital, a leading investor in The DNEG Group, who will also become Executive Chairman of Brahma. Prabhu Narasimhan will take a leave of absence from NaMa Capital to oversee the launch and expansion of Brahma.

    The DNEG Group consists of:

    DNEG, which will continue providing its Academy Award® winning visual effects, animation, and associated creative services to Hollywood and global visual entertainment creators. DNEG is known for its work on numerous high-profile movies and animations, such as Dune, Oppenheimer, Interstellar, Tenet and Blade Runner 2049, as well as the Harry Potter, James Bond, Fast and Furious, Mission: Impossible and Marvel Cinematic Universe franchises.

    Brahma, which will be fully activated and will provide the industry’s leading AI-powered, photo-real CGI creator.

    Prime Focus Studios, will increase its content and IP investment and development across live-action, animation, and gaming. Prime Focus is currently co-producing several high-profile feature films, including Animal Friends, the Indian epic Ramayana, and The Angry Birds Movie 3.  

    Prime Focus Technologies, a leader in cloud-based software and artificial intelligence (AI) technology, including the CLEAR AI content creation, content management and content marketing and distribution suite.  

    His excellency  Abu Dhabi Department of Economic Development Al Zaabi, chairman Ahmed Jasim said, “The strategic investment by United Al Saqer Group in The DNEG Group is a testament to Abu Dhabi’s emergence as a global powerhouse for creativity, innovation, technology, and investment. This partnership not only accelerates technological advancements in the media and entertainment sectors but also underscores our commitment to fostering a robust ecosystem for content creation. By establishing a new visual experience hub in Abu Dhabi, we are creating numerous job opportunities and enhancing our ecosystem that supports high-tech industries and creative excellence. This move reaffirms Abu Dhabi’s status as a prime destination for groundbreaking investments, visionary enterprises, and a thriving environment where creativity and technology converge.”

    UASG CEO  Nabil Kobeissi said, “We are thrilled to join forces with Namit, Prabhu, and the DNEG Group. Namit’s visionary approach to revolutionizing the media and entertainment industry through cutting-edge technology is unparalleled. This strategic partnership not only turbo-charges the development of Brahma, the Group’s ground-breaking AI-powered CGI creator but also, under Namit’s leadership, demonstrates Abu Dhabi’s positioning as a global epicentre for content creation and distribution. By championing advanced AI technologies and expanding Prime Focus Studios, we are set to drive innovation and generate significant job opportunities across the UAE.”

    DNEG chairman and CEO Namit Malhotra said, “My career has been built on investing in and leading visual creativity with technology. Our partnership with UASG, the launch of Brahma, and the success of our content creation platform are all being fuelled by the power of our technology. We are redefining our business model as a leader in top-end solutions across the world, raising the bar in storytelling by using the latest technology and creative capabilities.

    “This investment will accelerate our plans to further drive The DNEG Group’s existing activities and enable the Group to expand its offering, both in terms of the services we provide and the markets we operate in. We are building on our success with the opening of a studio in Abu Dhabi, bringing content creation and technological capabilities to the region, positioning us as a leader there, and allowing us to leverage our global capabilities like no other.”

    Brahma executive chairman Prabhu Narasimhan said, “Our aim is to enable every storyteller to translate their imagination to screen faster, cheaper, and better, by equipping them with Brahma, which we are developing to be the most comprehensive AI-driven photo-real CGI creator. In the coming months, we will add to the leadership team of Brahma, fusing top technology and AI talent with visual effects creatives to make Brahma available to everyone with a story to tell.”