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Category: iWorld

  • Shalmali is back with her new song – ‘Follow’

    Shalmali is back with her new song – ‘Follow’

    Mumbai: Composers Bhumika Anantharaman and Shalmali Kholgade’s latest single ‘Follow’ has been released on 12 July 2024. This musical collaboration stands out as a perfect blend of Tamil and Marathi cultures and languages and highlights the rich diversity and unity of India’s musical heritage.

    “Follow” takes listeners on a journey where two very different cultural traditions meet. The song’s heart is captured in the melody, “Where you go, I follow,” which expresses unbreakable devotion and passionate efforts. This sentence resonates strongly with listeners who find meaning in various contexts.

    “Meeting Bhumika and Pixl was serendipitous; our mutual love for Afrobeat sparked an instant connection. When she shared, ‘Where you go, I follow,’ I knew we had something special. We envisioned blending Tamil and Marathi, making music the song’s essence without saying it outright. It’s become a prayer for me, deeply  spiritual,” said Shalmali.

    “‘Follow’ is a remarkable fusion of Tamil and Marathi cultures and languages. With its chorus, ‘Where you go, I follow,’ the song invites varied interpretations, resonating with our shared love for music. Created in upper Himachal Pradesh, the track merges Afro, Amapiano, and Kutthu Paatu influences, capturing a beautiful blend of ideologies and musical genres,” said Bhumika.

    The combination of Marathi and Tamil ideas in ‘Follow’ results in a unique soundscape that is both familiar and refreshingly new. The song not only celebrates the artists’ cultural roots but also aims to unite people through the universal language of music.

    ‘Follow’ is now available on all major streaming platforms.

  • Zoreko has found success through a variety of effective marketing channels: Avanish Agarwal

    Zoreko has found success through a variety of effective marketing channels: Avanish Agarwal

    Mumbai: With state-of-the-art technologies, immersive VR setups, and a thriving community, Zoreko Original Gamers offers a unique experience within India’s burgeoning gaming landscape.

    Beyond its technological offerings, they foster a community where gaming enthusiasts can unite, organising competitions and gaining exclusive early access to new games.

    Indiantelevision.com caught up with Zoreko Original Gamers consulting CMO Avanish Agarwal, where he shared many additional insights of this platform.

    Edited excerpts

    On describing the demographic of Zoreko’s audience

     Zoreko’s audience is diverse, typically spanning from ages 15 to 35. While predominantly male, there is a growing segment of female gamers. Their interests include arcade gaming, bowling, virtual reality (VR) experiences, and social gaming. This tech-savvy demographic is active on social media and highly engaged in online gaming communities. Zoreko’s audience is concentrated in urban and semi-urban areas, with a significant presence in metro cities.

    On retaining hardcore gamers and e-sports enthusiasts

    Zoreko aims to attract and retain hardcore gamers and sports enthusiasts through a multifaceted approach. This approach includes providing state-of-the-art facilities like high-performance gaming rigs, which we are planning to launch soon, VR setups, and dedicated arenas to ensure an exceptional gaming environment. Regular tournaments with attractive prize pools are also planned, starting from the very first Women’s Bowling Tournament. We are also planning to launch exclusive membership programs that offer perks such as discounted rates, early game access, and access to exclusive events, enhancing member benefits and loyalty. Additionally, Zoreko prioritises community building through active social media engagement, forums, and in-person meetups, fostering a strong and supportive gaming community.

    On some cutting-edge technologies you offer that are not commonly found in other gaming centres

    Zoreko distinguishes itself by offering cutting-edge technologies rarely found in other gaming centres. This includes advanced VR systems that provide immersive experiences and haptic feedback technology using suits and controllers to enhance realism for interactive environments. High-fidelity simulators cater to racing and other simulations with realistic experiences, while AI-powered game analytics offer detailed insights to help players improve their gaming skills and strategies. These technologies collectively elevate the gaming experience at Zoreko, setting it apart as a hub for innovation and next-level entertainment in the gaming industry. Also what sets us apart is the in-house development of the games that are flagship to Zoreko only!

    On the kind of partnerships you have formed with game developers and other stakeholders in the gaming industry

    Zoreko has cultivated strategic partnerships across various sectors within the gaming industry. This includes collaborations with prominent game developers to provide exclusive game previews, beta testing opportunities, and co-branded events to enhance the gaming experience. Partnerships with brands to enable Zoreko to host major tournaments and events, fostering a competitive environment for gaming enthusiasts. Additionally, working with tech companies facilitates the integration of cutting-edge hardware and software technologies into Zoreko’s gaming centres, ensuring access to the latest technologies. Moreover, Zoreko collaborates with educational institutions to offer internships, workshops, and courses designed to educate and inspire the next generation of game developers and tech enthusiasts and we have also associated with education institutes and offer periodic internships.

    On some marketing channels that have been most effective for Zoreko

    Zoreko has found success through a variety of effective marketing channels. Social media platforms such as Instagram and Google are vital channels for engaging with a youthful and dynamic audience through compelling content. Collaborations with influential gaming personalities and streamers have proven impactful in promoting the brand to their dedicated fan bases. Online advertising across gaming websites, forums, and targeted social media ads helps Zoreko reach potential customers effectively. Hosting local and regional gaming events serves not only to build brand awareness but also to foster a sense of community among gaming enthusiasts. Marketing campaigns keep Zoreko’s audience informed about upcoming events, promotions, and new offerings, ensuring continued engagement and customer retention. We are also creating cutting edge content along with CGI creators to help us drive the engagement.

    On some of the biggest challenges you face in marketing Zoreko

    Marketing Zoreko presents several formidable challenges that we actively navigate. Keeping pace with rapid technological advancements in the gaming industry is crucial, as well as ensuring we integrate the latest innovations into our offerings. The competitive landscape poses another challenge, requiring us to differentiate ourselves effectively amid numerous established and emerging competitors. Customer retention is also essential, given the high expectations of our demanding and ever-changing customer base. Additionally, fostering and maintaining robust brand awareness across new and existing markets remains a constant focus, ensuring Zoreko remains a recognised leader in the gaming community.

    On planning to expand your presence across India or internationally

    Zoreko’s strategy for expanding its presence involves several key initiatives. We plan to utilise a franchise model to swiftly establish our brand in diverse regions across India and eventually  internationally as well. Collaborating with local partners will enable us to navigate new markets efficiently by leveraging their expertise and networks. Thorough market research guides our expansion efforts, identifying high-potential areas where our gaming centres can thrive. We prioritise offering customised services that cater to the specific demands of each region while upholding our core brand values of innovation and quality. Looking beyond borders, Zoreko aims to enter emerging gaming markets globally, starting with neighbouring countries and progressively expanding to other continents. Our commitment to revolutionizing the gaming experience drives us forward as we strive to create memorable and immersive gaming environments for enthusiasts worldwide.

  • Social media monitoring: Social media monitoring for brand protection

    Social media monitoring: Social media monitoring for brand protection

    Mumbai: Sleeping on social media mentions? Are you aware of what your audiences are saying? They could be praising you…or tarnishing your reputation. Navigating the digital landscape is like walking on a tight rope, a foot wrong can ruin all your efforts. What has been said about you, who is talking about, what is being said – all these sentiments need to be tracked, monitored for quality, theme and insight to take prompt action.

    Let’s explore what it takes to protect your brand in the digital ecosystem and what top brands are doing to protect their brand integrity. 

    Need of Social media Monitoring for Brand Protection 

    Is your brand safe online? ️

    Brands are required to keep a close eye on social media activity as it’s a breeding ground for negativity and you never know how quickly something could escalate and do massive damage to the brand reputation. Here are some key steps that brands should take to protect their brand image.

    Automate the process of Spotting brand mentions

    Identify both positive and negative sentiments with the automated process and tech to spot brand mentions across the web and social media. This could help to acknowledge the expressions of the customers.

    Track online reputation to avert potential crises

    Real-time, proactive social media monitoring can help avert a potential crisis. For instance, trending hashtags, people mentioning brands on X, Instagram, and/or Facebook, dissatisfied with some brand activity or product. Brands can reach out to them to clarify their stance or resolve a grievance if they act promptly and monitor brand mentions. This process needs to be automated with real-time alerts and actionable insights.

    Brand Infringement Protection

    Brands spot brand impersonation using the brand intellectual property to create fake websites, social media handles impersonating brands, fake customer care, job offers, promotional offers, etc. Advanced AI, ML tech, and Open-source intelligence with capabilities like Natural Language Processing and Frame Recognition for identifying images, text, logs, emotions, etc. 

    How top brand protecting the reputation with social media monitoring

    A major construction firm, who was facing concerns with intellectual property violations, infringement issues & major frauds happening across social media & digital platforms. With the digital landscape being so vast they were not able to track and monitor violations manually.

    With AI-ML and OSINT powered tech they were able to automate social media monitoring, and infringement protection. Open-Source Intelligence tech was deployed, scanning both open web across several platforms. Processes were established using ML-based automation for cleaning, tagging & categorizing data collected. ML driven confidence scores were generated for images, videos & texts harvested from OSI. The ones having low ML confidence scores were manually reviewed. Analysis, cases and insights for fake websites, social media handles, misleading posts, negative brand mentions, fake customer care number were identified across social media channel and the web. As a result, between Jan-April across 5 platforms 1,177 cases were detected with 905 successful takedowns with 1-2 days of detection. 

    Brand Protection on social media and beyond

    One of the largest FMCG brands actively monitors social media for brand mentions, or any fraudulent activity that could damage its brand reputation or dupe its customers. With our social media brand and infringement protection tool, we highlighted the cases of intellectual property infringement, fake social media handles, APK copycat apps, phishing websites, fake posts using brand logo.

    Another instance were brands, we audited brand social media and web mention was for a popular motor vehicle brand and found brand infringement where brand site gets clones using brand logos without authorization give attractive offers prompt user to enter personal details which is used for fraudulent purposes. Infringement ads on adult sites when brand ads were shown on adult sites it sullies brand repute. It also shows that affiliates are wrongly targeting the ads but are being paid for it. Fraudulent use of brand keywords affecting brand reputation. The brand ended up paying twice as much for the same activity with increased bidding cost. Fraudulent sites, social media handle posts job offers to attract and defraud interested job seekers. This ends up hurting the brand.

    Conclusion

    Even a minor lapse on social media can turn into a major catastrophe for brands. Brands need to add automated social media monitoring to act as sword and shield, taking down malicious activities and protection for negative brand mentions and fraudulent acts.  A social media marketing campaign needs to back proactive measures powered with advanced tech to not only protect brand but also ensure trust and transparency.

    The author of this article is mFilterIt co-founder & CEO Amit Relan. 

  • Lakshya & Raghav spill the beans on IMDb’s ‘On The Scene’

    Lakshya & Raghav spill the beans on IMDb’s ‘On The Scene’

    Mumbai: Lakshya and Raghav Juyal recently appeared on the IMDb exclusive segment ‘On The Scene’ to talk about their film Kill. The movie revolves around a soldier who, while on a train journey, has to fight a group of dacoits. The film is known for its intense action sequences and gripping storyline, offering a mix of drama, suspense, and high-octane action.

    During the interview, Juyal shared insights about a particularly challenging moment on set, saying, “There was a scene with the actor Abhishek Chauhan, who plays Viresh. He is a brilliant actor and a good friend of mine. I had to physically hurt him in the scene, and it was very challenging for me. It felt strange to harm a friend, even in a fictional context. Additionally, finding the rhythm of my character was tough. It took me a month or two, and listening to specific music, like ‘Mozart: D minor’, helped me capture the character’s tempo.”

    Lakshya also reflected on the difficulties of shooting, saying, “Nothing was shot linearly. Scenes were filmed out of order, and maintaining emotional continuity was very challenging. My character has lost someone and is going through physical and emotional turmoil. It was crucial for all that to be reflected on my face and in my body language.”

    Speaking about his character, Lakshya added, “We went to the original NSG Camp based in Manesar. We went there and did a lot of study about how a commando moves, how they talk. I mean, these guys are beasts. The way they think. The kind of approach they have towards life and towards their enemies. I had neither heard nor seen this. I had seen it in movies, but in real life, they are the real heroes. I tried very hard to reach where they are. Training started happening. It went on for eight months consecutively, day in, day out. No cheat days, no cheat meals. We just used to prepare and learn fighting, learn choreography. Se-yeong Oh was the action choreographer. He made things very easy for us. There are over 46 killings in the film. So you can imagine how much hard work it took. Every killing is different. Every killing is unique. These guys have a gang of over 40 men. And all 40 men are killed in a unique way, with a new weapon each time. Every minute little thing was detailed. The lady who did our prosthetics, Zuby Johal, she was so detailed about it that she wanted to know about the depth of the wound, how deep is the wound. If somebody has punched you with a certain force, so a wound of a certain depth will be formed. There is detailing on such a thing, they have specially worked on that.”

    Describing his character, Juyal said,  “I discovered the character during the audition itself, the type of character he is, the type of villain he is. At that very moment, I felt that I had to do this. And through this character people will know me as an actor. It is a big thing for me that I am working with Karan Johar, Dharma Productions, Guneet Monga and Sikhya Entertainment. I’m on the poster. So it’s a different feeling. This film is going to change my career, I think.”

  • Planet Marathi OTT secures $5M investment from A & MA Capital USA

    Planet Marathi OTT secures $5M investment from A & MA Capital USA

    Mumbai: After three years of operations, Planet Marathi OTT has announced a significant investment from a prominent USA-based private equity firm, A & MA Capital USA. The initial investment, totalling approximately $5 million, is expected to increase over the next two quarters. This transaction marks one of the largest investments in the regional Indian entertainment sector to date.

    Commenting on the investment, Planet Marathi OTT founder Akshay Bardapurkar stated “We are committed to growing the Indian regional entertainment space and with this significant investment we are prepared to bolster our offerings and content slate. As a company we stay dedicated to bringing the best quality entertainment on OTT and with our new partners we will take this dedication to newer heights”.

    In addition to the private equity investment, Dcafe, a globally renowned media-tech company, has also entered into a strategic agreement with Planet Marathi OTT, further strengthening its technological capabilities.

    “Partnership with Dcafe platform represents a significant milestone for us, solidifying our position in the tech-driven entertainment landscape,” Bardapurkar added.

    Planet Marathi OTT continues to pioneer in the Marathi entertainment industry, leveraging these strategic investments to bolster its content library and technological infrastructure.

    Established with a vision to expand the horizons of Marathi OTT and provide an exclusive platform for industry talent and stories on a global stage, Planet Marathi OTT has consistently delivered content that pushes boundaries and captures audience imaginations. Boasting a diverse array of genres including romance, comedy, family drama, politics, crime, thriller, and satire, the platform has redefined the landscape of Marathi content in the digital sphere. It is home to national award winning content like Goshta Eka Paithanichi and most watched web series Raanbaazaar.

  • Tata Play Binge launches PaaS solution for Bangladesh’s Akash Digital TV

    Tata Play Binge launches PaaS solution for Bangladesh’s Akash Digital TV

    Mumbai: Tata Play Binge’s Cloud technology simplifies content access by offering content from multiple OTT channels on a single screen, through a single app and subscription. Featuring a unified interface for a streamlined, enabling OTT aggregators anywhere in the world to concentrate on building content acquiring partnerships and subscribers.

    The first launch under this arrangement was announced by Akash Digital TV, the Direct To Home (DTH) service by BEXIMCO Communications Ltd in Bangladesh. The product is being launched as a companion App under the name Akash Go. The Akash Go app will allow subscribers in Bangladesh to access content on their mobile devices, providing access to live TV channels and Video on Demand with personalized recommendations based on their viewing history. Akash Go will aggregate a blend of local and global premium content and be available for DTH subscribers of Akash Digital TV on IOS or Android mobile phones.

    Talking about this collaboration, Tata Play managing director & CEO Harit Nagpal said, “In the truest sense of Make-in-India and Show the World, by providing Tata Play Binge PaaS to global OTT aggregators, we are pioneering a tech-first industry move from India where international content delivery companies will benefit from our tried and tested technology to create localised offerings for their consumers at low cost and within a short time frame. Our collaboration with Akash Digital TV is a pivotal moment in this journey.”

    Akash Digital TV CEO Dr Tariq Alam added, “Akash Digital TV aims to provide the Bangladeshi audiences the same world class standards in terms of performance, services and user experience and access to quality premium content as subscribers of Tata Play Binge experience in India. To have Tata Play as our technology and Strategic (Knowledge) partner will guarantee that this objective is met and will ensure our ability to always provide comprehensive value to our customers.”

  • ZEE5 Global add-ons announce Blue Tick

    ZEE5 Global add-ons announce Blue Tick

    Mumbai: Get ready to dive into the world of social media stardom as ZEE5 Global has announced ‘Blue Tick, streaming on their add-ons platform Epic On from 19 July. This new series follows the meteoric rise and fall of an influencer as her viral fame propels her into the glamorous yet unforgiving world of the film industry.

    The series follows Pallavi, an ambitious dreamer from a small town on the outskirts of Delhi, who encounters Viraj, a magnetic and charming B-town star. Their meeting sets the stage for a captivating tale of fame, love, and self-discovery. Starring Siddharth Nigam as Viraj and Parul Gulati as Pallavi, along with Neeraj Sood, Neelu Singh, and Shreya Gupto in supporting roles, ‘Blue Tick’ delves deep into the psyche of an influencer whose life becomes a spectacle for the masses. The series explores the highs and lows of internet stardom, offering viewers an intimate look at the personal sacrifices and ethical dilemmas faced by those who live their lives in the public eye.

    Gulati added, “This series is a rollercoaster of emotions and experiences. My character’s journey from an ordinary individual to a social media icon and then to navigating the cutthroat film industry is both inspiring and cautionary. It’s a reflection of how quickly life can change and the importance of staying grounded. I believe viewers will find a part of themselves in this story.”

    Nigam shared his enthusiasm, saying, “Being part of #BLUETICK (verified) has been an extraordinary experience. The storyline is incredibly relevant in today’s digital age where social media is omnipresent. It’s a thought-provoking tale that will resonate with audiences who understand the power and pitfalls of social media. I’m thrilled to bring this character to life and to be part of such a compelling narrative.”

    ‘Blue Tick’ is not just a story about the allure of fame; it examines the profound impact of social media on individual lives and the complex interplay between personal identity and public persona.

    Don’t forget to stream the dramatic world of ‘Blue Tick’ from 19 July only on ZEE5 Global add-ons!

  • Virtual shopping spree: How augmented reality on social media enhances the retail experience

    Virtual shopping spree: How augmented reality on social media enhances the retail experience

    Mumbai: Nowadays, convenience is paramount when it comes to shopping. Consumers want an easy way to try on clothes, visualize how furniture will look in their homes, and generally “try before they buy.” Thanks to augmented reality (AR) technology, these immersive experiences are increasingly prevalent across the retail space.

    AR allows brands and retailers to introduce engaging new shopping experiences like virtual fitting rooms, digital try-ons, and color-matching for everything from paint to makeup to hair dye. By implementing AR, customers no longer need to physically try on items or second-guess how a purchase will look in their space. It eliminates the uncertainty of shopping.

    Ultimately, AR reduces product returns, increases customer engagement, and fosters long-term brand loyalty. According to research by G2, 61% of consumers prefer retailers offering AR experiences. It is no surprise retail accounted for 5% of global AR usage in 2022, with that number continuing to grow each year. Snapchat even predicts nearly 75% of the global population will frequently use AR for shopping by 2025.  

    Brands worldwide are using AR to create targeted marketing campaigns, boost engagement, and deliver personalized shopping journeys. For example, Nike’s AR app Nike Fit lets users measure their feet to find the perfect shoe size and visualize how different sneaker styles and colors look on their feet. The app improves sizing accuracy by 60% and reduces returns by 50%.

    Similarly, Converse’s Sampler app enables shoppers to virtually try on hundreds of shoe styles from multiple angles using their smartphone camera. This immersive experience has increased conversion rates by 30% and time spent in the app by 50%.

    So, what are the key benefits of AR in retail?

    Reduced Returns

    Allowing customers to virtually try before buying dramatically cuts down on product returns and related costs for retailers.

    Increased Engagement

    Shoppers can experiment with makeup shades, try on eyeglasses, and visualize outfits without lifting a finger, keeping them actively engaged with brands and products.  

    Enhanced Loyalty  

    Delivering seamless, personalized shopping experiences builds lasting customer loyalty and repeat business.

    Valuable Data

    Brands gain insights into customer sizes, preferences, and behaviors to inform inventory and marketing decisions.  

    Boosted Sales

    Customers are more likely to purchase items they can confidently preview in a realistic setting.

    Leading brands are finding innovative ways to integrate AR into the retail experience across channels:

    Color Matching

    AR helps match paint colors, cosmetics, and more to a customer’s surroundings or skin tone by overlaying the shade onto a photo for an accurate preview.

    Virtual Fitting Rooms

    Brands like Gucci use AR to let shoppers virtually try on clothing items to find the right size, fit, and style from the comfort of home.

    Interactive Displays

    In-store AR displays allow customers to browse extended product catalogs, personalize items, and ensure a great fit or shade match.

    Virtual Try-Ons

    Similar to fitting rooms, AR lets shoppers virtually try on accessories like eyeglasses or hats before purchasing. Warby Parker’s app uploads a selfie to preview frames.

    Space Visualization

    Customers can use AR to envision how large furniture pieces will look and fit in a room versus relying on guesswork.  

    Gamified Engagement

    Starbucks has used AR to engage customers by letting them scan cups to unlock animated scenes, encouraging brand interaction.

    As this technology continues evolving, augmented reality shopping experiences are set to become the standard. Several companies are already implementing AR throughout the customer journey to deepen connections and redefine what is possible in retail.

    The following article is attributed to Vosmos CEO Piyush Gupta. 

  • Tanzeel Khan & Hasan Shah release new single “Neendran Di Chor”

    Tanzeel Khan & Hasan Shah release new single “Neendran Di Chor”

    Mumbai: Tanzeel Khan and musician Hasan Shah have teamed up for their latest new single, “Neendran Di Chor.” This track is set to be the Punjabi hit of the summer, with its blend of soft, mesmerizing verses and a catchy, energetic hook that listeners will love.

    “Neendran Di Chor” follows the story of a traveler and a high-born individual who are drawn to a mysterious beauty known by many names, like Genie and Djinn. The music video, filmed in the beautiful and historic city of Ouarzazate, Morocco, perfectly complements the song’s enchanting tale.

    An artist and content creator from Mumbai, Tanzeel Khan brings his warmth and charm to the song. Known for his hits “Dili Ki Ladki” and “Befikar,” Tanzeel has quickly gained millions of fans on social media.

    “This song is very special to me,” said Tanzeel Khan. “Working with Hasan on ‘Neendran Di Chor’ has been an incredible journey. The magic we felt while making this track is something I hope everyone feels when they listen to it. The story, the music, and the visuals all came together perfectly, and I can’t wait for everyone to experience it.”

    Musician and composer Hasan Shah also expressed his excitement. “Collaborating with Tanzeel on ‘Neendran Di Chor’ was amazing. Our styles fused naturally, and we created something unique and timeless. I’m thrilled to share this song with the world.”

    “Neendran Di Chor” is now available on all major streaming platforms.

  • Pokémon GO Fest 2024 brings global festivities to local parks

    Pokémon GO Fest 2024 brings global festivities to local parks

    Mumbai: Pokémon GO, an augmented reality mobile games by Niantic, is thrilled to announce Pokémon GO Fest 2024 in India. This is the biggest and the highly anticipated event of the year for the trainers and Pokémon GO communities worldwide. Elevating the excitement, Niantic is introducing new exciting elements, bonuses, rewards and special Pokémon this year.

    Trainers across India can join millions of trainers from around the world in this two-day-long event starting on 13 July 2024, from 10:00 am to 14 July 2024 till 6:00 pm. Filled with special research tasks, exclusive encounters, over 70 special and custom Pokémon, new avatars and much more, this an exciting opportunity for the communities and Trainers to catch Pokémon and embark on their Pokémon journey.

    The virtual trainer meetups will be hosted in 27 cities across India, including New Delhi, Mumbai, Navi Mumbai, Pune, Gurugram, Jaipur, Bengaluru, Kanpur, Chandigarh, Agartala, Bardhaman, Vadodara, Coimbatore, Indore, Kolkata, Chennai, Hyderabad, and Thiruvananthapuram among others.

    Expressing his excitement on the global edition of Pokémon GO Fest 2024, Niantic Inc VP for emerging markets Omar Tellez said, “At Niantic, we are committed to enhancing the Pokémon GO experience with new features and adventures. This year’s Pokémon GO Fest 2024: Global is our biggest yet, and we’re excited to bring Trainers together from all over the world. With the Pokémon GO Fest, we want to offer existing and new Trainers in India a special opportunity to immerse themselves in the world of Pokémon through our in-game events and local meetups. We look forward to seeing you all out there”.

    As Dusk Mane Necrozma and Dawn Wings Necrozma debut worldwide in Pokémon GO, the event promises to be action-packed. Trainers will have the opportunity to catch Necrozma in its regular form after defeating Dusk Mane Necrozma or Dawn Wings Necrozma in raids. In addition to encountering Necrozma and receiving the typical raid rewards, Trainers will obtain solar fusion energy or lunar fusion energy from Dusk Mane Necrozma or Dawn Wings Necrozma raids respectively.

    Featuring exclusive field research tasks and bonuses, special Pokémon will appear in four unique habitats which will rotate hourly during the event providing the trainers ample opportunities to catch them. Additionally, all Pokémon that will appear in the wild on the first day will also appear on the second day without habitat rotation. No trainer should miss out on the chance to add these special Pokémon to their collection.

    Trainers can also participate in special habitat-themed field research tasks and have an opportunity to grab exciting rewards, new poses and avatars such as Alolan Greeting Pose, Marshadow T-shirt. Trainers who hold tickets will also get a chance to earn encounters with Pikachu wearing a Sun Tiara and Pikachu wearing a Moon Tiara. From 12 July 2024 to 14 July 2024, there will be no limit on remote raids and the lure module will be available for an hour.

    Please be aware of your surroundings and follow guidelines from local health authorities when playing Pokémon GO. Upcoming events are subject to change. Be sure to follow us on social media, opt into receiving push notifications, and subscribe to our emails to stay updated.