Category: iWorld

Aditya Gadhvi and Falguni Pathak unite for Rangaara

Mumbai: Haalo re haalo! Gujarat na Rangaara aavya che! Riding high on the success of “Khalasi,” the trio of Aditya Gadhvi, writer Saumya Joshi, and music director Achint Thakkar are back with “Rangaara,” a vibrant celebration of Gujarati culture and artistry. Adding to the brilliance, the Falguni Pathak joins this cultural powerhouse.

Aditya Gadhvi, deeply rooted in Gujarat’s rich heritage, passionately believes that ‘regional is the new global’. “I see that our music resonates with people, not only in Gujarat but globally, like our previous song, Gotilo. People can see their own lives, and their own culture, whether through music, movies, serials, or OTT series. They will like it when they see their home represented,” Gadhvi reflects. Our collaboration for ‘Rangaara’ goes beyond creating music; it’s a heartfelt tribute to Gujarat’s cultural tapestry. Gadhvi emphasizes, “Regional content is not just relevant; it’s powerful representation of culture. The world is ready to embrace the beauty and depth of regional expressions.”

On collaborating with the dandiya queen Falguni Pathak Aditya shared, “It felt really good, and I had been wanting to work with her for a long time. We have listened to her songs for many years, heard about her famous Garba songs during Navratri, and seen it. And today, for the first time, I got the chance to do a song with her.”

On reuniting with Achint Thakkar and Saumya Joshi, Gadhvi shared, “Whenever we come together, it is always a matter of great joy for us. When it comes to any form of creativity, if you find people whose wavelength matches yours, whose vibes resonate with yours, it is considered a great blessing for an artist.”

“Rangaara” is more than a song; it’s a vibrant thread in the colourful fabric of Gujarati culture, ready to captivate hearts across the globe with Asal Entertainment leading the charge.

Witness the biggest collaboration of the year with Falguni Pathak and the Khalasi trio: Rangaara. Song out now!

July 15, 2024
India boasts 442 million online gamers: Thornton Bharat & E-Gaming Federation report

Mumbai: A report by Thornton Bharat and the E-Gaming Federation, titled “Guardians of Safe Play: Ethical Gaming for Vibrant Bharat,” revealed that India now boasts 442 million online gamers, making it the second-largest gaming market globally, just behind China. The industry is anticipated to grow by 20 per cent by FY25, reaching Rs 253 billion. This report showcased the importance of a strong code of conduct and self-regulation for the sustainable development of the gaming sector.

The real money gaming (RMG) segment is highlighted as a major revenue driver, with users spending an average of 8.5 hours per week in FY22. Despite facing challenges in 2023 due to the government’s 28 per cent GST implementation, investor sentiment in the RMG sector remains positive.

The report mainly dug deeper into the regulatory framework governing the real money gaming (RMG) sector, clearly distinguishing between games of skill and games of chance. It offers an overview of key legislative milestones, such as the Public Gambling Act and the Information Technology (Intermediary Guidelines and Digital Media Ethics Code), which have influenced current RMG policies. This highlights the pressing need to update laws and create clear, cohesive guidelines to effectively manage the complexities of the RMG sector.

Despite the challenges faced by the government’s implementation of a 28 per cent GST, which resulted in the closure of several niche gaming startups last year, the gaming industry has experienced significant growth. To understand the reasons behind this surge, Indiantelevision.com reached out to STAN CEO & founder Parth Chadha who provided detailed insights.

He explained, “The Indian gaming industry has stood firm despite the challenges posed by the 28 per cent GST on the real money gaming sector. Several factors contribute to this boom:

Digital infrastructure expansion in India: India has witnessed rapid expansion of digital infrastructure, including widespread access to smartphones that has significantly bolstered the growth of the Indian Gaming industry providing people the flexibility and ease of playing games on their phones like never before. It has significantly increased growth & engagement.

Advent of gaming communities: The presence of vibrant gaming communities has always been a true game changer for the industry. For example, STAN, the fastest-growing community startup in India provides a chance to hang out, watch videos together, play games, and win rewards at STAN clubs. These social communities foster rapid growth and expansion by appealing to a broad audience.

Government support: Government Initiatives like Digital India to transform India into a digitally empowered society & knowledge economy have been an instrumental part of the industry growth. Additionally, as per the Invest India Report, The Indian government allows 100% FDI in the online gaming sector, making it an attractive proposition for investors. This support is crucial for the industry’s development and expansion.

With these factors in play, India holds significant potential to become a hub for developing and providing platforms for online gaming.”

He further elaborated, “We at Stan fully support the recent Thornton Bharat and EGF report, which highlights the importance of regulatory mechanisms to protect players from cyber threats, fraud, and other unfair practices. In the gaming sector, ensuring player protection and upholding consumer rights are the most important factors to the integrity and future growth of the gaming industry. With 442 million online gamers, India now stands as the second largest country with such a massive gaming user base. It is truly a proud moment for all the gaming community stakeholders. We are on the path of rapid expansion, and implementing a code of conduct and self-regulation becomes paramount for the gaming industry. We believe that gaming communities in India are the key driving factor to further bolster India’s gaming system altogether at a new extent.

Gaming in India has become one of the popular sources of income for youth that was considered as a mere timepass earlier. Gaming communities foster a sense of belonging among players, enhancing social interactions, and encouraging collaboration and competition. We are proud to share that our platform has recorded an impressive 10 million+ downloads of the STAN app within just two years, making STAN India’s fastest-growing gaming community startup in India,” he concluded.

July 15, 2024
Sony LIV celebrates success of UEFA Euro 2024 with 30 advertisers

Mumbai: Sony LIV, a streaming platform, announced a lineup of partners for the ongoing UEFA Euro 2024. Onboard 30 advertisers, including one co-presenting, one co-powered by & eight partner sponsors as the tournament progresses to the finals, Europe’s largest football tournament is set to offer some thrilling contests, with England, France, Spain, and the Netherlands going head-to-head for the crown of Champions of Europe.

As the home of football in India, Sony LIV celebrated with partners such as Johnnie Walker, Maruti Suzuki India Ltd, Acko, Black & White, Coinswitch, AMFI, Myntra, Disney Cruises, Rado, Amul, BMW, Redbull, Motorola, Jameson, LIC, Apple, Haier, GSK, Volvo, Apollo Tyres, Amazon, Ultratech, Seiko & Jim Beam amongst others.

With the Finals of the Euro scheduled to take place on Monday, 15 July at 12:30 am IST, the platform will also broadcast three premium properties in the coming weeks, namely, the India Tour of Zimbabwe from 6 to 14 July 2024, India’s tour of Sri Lanka from 27 July to 7 August 2024 & Australia’s tour of England from 11 September to 29 September 2024.

Sports enthusiasts can also revel in a lineup of top-tier sporting events like the US Open, UFC, UEFA Champions League, UEFA Europa League and more, only on SONY LIV.

Digital Business head- sr. vice president of ad sales revenue Ranjana Mangala commented “We are thrilled with the overwhelming response to the UEFA Euro 2024 on Sony LIV. The passion & engagement of Indian football fans has been truly exceptional. We are grateful for the incredible partnerships we have been able to leverage with sponsors, who made this a truly unforgettable experience for viewers. Looking ahead, we now prepare for a thrilling sports calendar.”

July 13, 2024
Exploring trends in casual gaming and digital content distribution

The landscape of casual gaming and digital content distribution has evolved dramatically over the past decade. Technological advancements and shifting consumer behaviours have fostered a vibrant ecosystem where innovation thrives. India boasts a colossal gaming audience – a whopping 550 million, projected to reach 650 million by 2027. This optimistic outlook is driven by several key factors, including innovation in monetisation techniques and increasing consumer demands.

At Gamezop, a leading casual gaming platform, we are witnessing this growth firsthand. Over 20 per cent of our 45 million monthly active users are first-time gamers, highlighting the democratizing power of casual gaming. This explosion in casual gaming translates to a thriving industry. In FY23, India’s gaming market raked in a cool $3.1 billion, marking a significant 19 per cent jump from the previous year.

Let’s explore the current trends in the casual gaming industry:

Growth of HTML5

HTML5 is acting as a game-changer, paving the way for seamless cross-platform gaming. Gone are the days of downloading separate apps for each game. HTML5 empowers players to jump into the action using any device with a web browser, be it a smartphone, tablet, or PC.

This not only expands the player base but fosters vibrant gaming communities. Players from various devices can connect and play together, boosting engagement and retention. Additionally, HTML5 streamlines the development process, potentially reducing costs and accelerating game launches.

Rise of Mobile Gaming

One of the most significant trends in casual gaming is the rise of mobile gaming. The global gaming industry has a market size of $185 billion, with mobile projected to be the dominant platform. This underlines the need for a mobile-first approach for game developers and publishers.

Mobile gaming’s success can be attributed to several factors, including the convenience of gaming on-the-go, the proliferation of free-to-play models, and the ease of playing HTML5 games. Furthermore, improved graphics, faster processors, and longer battery life, have enhanced the gaming experience, making mobile devices a preferred platform for casual gamers.

Marketing dollars vhasing casual gamers

Gaming platforms are becoming a prime target for advertisers, as casual gamers are the most diverse online demographic – over three billion strong globally! This allows for hyper-targeting that reaches specific audiences based on interests, behaviours, and demographics. This level of precision is unmatched. Whether advertisers aim for brand awareness or sales, including gaming platforms in their media mix is crucial for reaching target audiences effectively.

Gaming also offers unique interactive advantages in engagement and brand storytelling. This creates a conducive environment for advertising messages to resonate and drive results. Additionally, games allow for non-intrusive placements through formats like rewarded ads, which incentivise players to watch ads in exchange for in-game rewards. This fosters a more positive brand perception compared to traditional advertising methods.

Game adoption in non-gaming products

The integration of casual games into non-gaming products is set to rise. Notable digital platforms such as Samsung Internet, Sony News Suite, Tata Play, ixigo, Paytm, and Business Insider now feature dedicated sections for HTML5 games. Utilising games can significantly boost user engagement, exemplified by increasing transactions through the unlocking of exclusive coupons as rewards for in-game achievements.

Other offerings also built on HTML5 – such as quiz, astrology, and cricket content – enrich digital platforms worldwide. Adding products like Quizzop, Astrozop, and Criczop empower apps and websites to seamlessly integrate diverse and captivating content, thereby boosting user engagement and advertising revenue by 15-40 per cent.

A look ahead: charting the course for casual gaming

The future of casual gaming in India is brimming with exciting possibilities. Here are some key trends to watch:

1 Hyper-casual evolution: The hyper-casual market, known for its fast-paced, addictive games, is expected to mature. Look for deeper gameplay mechanics and a shift towards user retention strategies.

2 Monetization mix: Hybrid monetization models that combine advertising, in-app purchases, and subscriptions are likely to gain traction, catering to diverse player preferences.

3 Emerging market boom: Regions like India, Southeast Asia, and MENA are expected to experience explosive growth due to increasing smartphone penetration and affordable data plans.

A final thought

Casual gaming in India is more than just a leisure activity; it’s a booming industry with the potential to revolutionise entertainment and reshape advertising strategies. As this dynamic market evolves, developers and platforms that embrace innovation and cater to the diverse needs of gamers will be the ones who truly level up.

The article has been authored by Gamezop co-founder Gaurav Agarwal.

July 13, 2024
Olympic Esports Games to take place in 2025

Mumbai: In a historic move, the International Olympic Committee (IOC) has announced that the inaugural Olympic Esports Games will take place in Saudi Arabia in 2025. This decision follows the recent proposal by the IOC’s executive board and will be presented at the IOC session ahead of the Paris 2024 Olympic Games.

The IOC has entered a 12-year partnership with the National Olympic Committee (NOC) of Saudi Arabia to host the Olympic Esports Games. As per the official announcement, minister of sport and Saudi Arabian Olympic and paralympic committee president HRH Prince Abdulaziz bin Turki Al Faisal remarked, “The world is invited to join us in 2025 and celebrate this moment together.”

Indian esports, already on the rise, stands to gain significantly from this development. Following a bronze medal win in DOTA 2 at the 2022 Commonwealth Games in Birmingham and competing in five titles at the 2022 Asian Games in Hangzhou, the nation’s esports landscape is on track for further growth.

Expressing his enthusiasm for the groundbreaking development, NODWIN Gaming co-founder and MD Akshat Rathee said, “NODWIN Gaming is thrilled that esports has earned its place in the Olympics with its own standalone event, akin to the Summer, Winter, and Paralympics. This recognition allows countries to develop independent esports programs. Together with our partners in the GEF and the EWC, NODWIN Gaming is eager to build esports in our core growth markets, seizing this opportunity for hope and glory.”

The IOC launched its first esports pilot, the Olympic Virtual Series, in 2021 followed by the Olympic Esports Week in Singapore in June 2023. This event brought together over 130 players from around the world, competing in 10 mixed-gender categories, attracting over 500,000 unique participants and six million views, with 75 per cent of the audience aged 13 to 34.

“The IOC’s embrace of the Olympic Esports Games honors the dedication and skill of millions of gamers worldwide. It goes beyond just competition; it elevates esports to a global platform, encouraging international collaboration and potentially ushering in a new generation of athletes. This initiative truly is a landmark moment for esports, bringing it the global recognition it has long earned. The inclusion of esports in the Olympic movement demonstrates its growing influence and cements its place in the future of sports,” commented SuperGaming CEO and co-founder Roby John.

The introduction of the Olympic Esports Games is set to further enhance the credibility of esports in India, establishing it as a viable sport and career option.

“This recognition will further legitimise esports as a career option, more parents will now support their children in pursuing careers in this field, elevating the professional landscape of competitive gaming. We are proud to support the growth of esports in India, giving our players the chance to shine on this prestigious international platform,” further added Roby John.

With the official announcement of the Olympic Esports Games, work will now begin on selecting the host city and venue, determining the event’s timing, selecting titles, and establishing the qualification process for players. The IOC has emphasised collaboration with International Federations already engaged in e-sports and National Olympic Committees that include esports in their activities.

While the titles for the Olympic Esports Games have not been officially announced, the potential inclusion of games across diverse platforms is expected to stimulate growth in India’s gaming industry. This could lead to a rise in PC and console gaming, diversifying India’s predominantly mobile gaming market as players aim to represent their nation at the largest international multi-sport event.

“We are absolutely elated by the announcement of the Olympic Esports Games which is being hosted in the Kingdom of Saudi Arabia. This marks a monumental step for the industry and all its stakeholders. The Indian esports sector is on an upward trajectory and this will further empower it. Esports being integrated under the banner of the pinnacle of sports events in the world will bring further legitimacy to this form of sport and encourage a new generation of esports talent to rise from the country. We’re excited and look forward to extending our support to the esports community of India so they make a mark at the global event!” said CyberPowerPC India COO Vishal Parekh.

Additionally, the IOC will establish a dedicated structure for the Olympic Esports Games, distinct from the traditional Olympic Games model, to address the unique aspects of esports financing and organization.

July 13, 2024
WION’s episode startup ecosystem and its evolution, airing ahead of Global Unicorn Summit 2024

Mumbai: WION international news channel, to announced a episode delving into India’s vibrant startup ecosystem and its evolution, airing ahead of the highly anticipated Global Unicorn Summit 2024. The telecast of this episode is scheduled for Saturday, 13 July 2024 at 1:30 pm and Sunday, 14 July 2024 at 12:30 pm, offering its widespread global viewers with exclusive insights into the challenges and opportunities faced by Indian startups.

The highly anticipated special episode promises to deliver deep insights into the multifaceted dynamics of India’s startup ecosystem. Rahesha Sehgal, WION’s esteemed news presenter, will helm an enlightening and thought-provoking discussion with two of the most influential industry leaders in the startup ecosystem: Nitin Agarwal, CEO of GlobalBees, and Jai Chechani, MD of Bluechip Encore & Avoke Foods and Curator of the Global Unicorn Summit.

The upcoming episode will also delve into the evolution of the startup culture in India, examining how it has transformed over the years and what the future holds. Nitin Agarwal and Jai Chechani will also be seen discussing the significant challenges Indian startups face in raising funds in global markets, offering their perspectives on navigating these hurdles. They will also highlight the pivotal role that the government policies play in the success of startups, shedding light on the essential support structures needed for sustainable growth. This episode aims to not only inform but inspire viewers by showcasing the resilience and ingenuity of Indian entrepreneurs, setting the stage for the upcoming Global Unicorn Summit 2024 in partnership with Zee Business and WION.

Zee Business and WION business head Pankaj Rai emphasised on importance of this initiative and the purpose of the special episode, highlighting, “WION’s special episode marks a pivotal moment in our commitment to empowering India’s startup community, from unicorns to soonicorns. It will offer unparalleled insights into the challenges and opportunities shaping the entrepreneurial landscape, setting the stage for transformative growth and global impact.”

The Global Unicorn Summit 2024 in partnership with Zee Business and WION scheduled on 24 August 2024 in Bengaluru, aims to extend its reach and impact to a global audience, bridging the gap between established unicorns and burgeoning startups, and fostering mentorship and sustainable growth. This diverse and dynamic program ensures that attendees will leave with a wealth of knowledge and inspiration to fuel their entrepreneurial journeys. Additionally, emerging startups will have the opportunity to showcase their innovative ideas and solutions, highlighting the ingenuity driving the startup landscape forward.

Watch live streaming of the episode at 1:30 pm on WION’s YouTube channel. To register and to know the event agenda,

July 13, 2024
KING returns with his ‘Monopoly Moves’ album listening party tour

Mumbai: Indian rapper and popstar KING is returning to his hip-hop roots with his fifth feature album titled ‘Monopoly Moves’ which is touted to host star-studded collaborations with some of Indian hip-hop’s finest acts. #KINGsclan is in for a surprise with the ‘Monopoly Moves’ listening party tour that is set to take place in support of KING’s latest project. Paytm Insider, India’s premier entertainment platform, in association with Bluprint and WMS Entertainment, will be presenting his album-listening tour across cities like Delhi, Mumbai, Kolkata, Hyderabad, Bengaluru, Pune, Guwahati, and Ahmedabad, kicking off in August 2024.

The ‘Monopoly Moves’ listening party tour is a unique, experimental attempt rooted in the ethos of togetherness. KING’s upcoming listening parties will create an intimate experience, with fans in every city rocking dedicated colours basis each city’s theme. These parties set to take place across eight cities in India will bring the fans closer to the music sensation that KING has evolved into while tracing back to his humble West Delhi beginnings for what promises to be a raw, real, and an inclusive experience for them. The inception of these listening parties will be ‘One Night In Hip Hop’ an epic launch night of the album, in his hometown in Delhi. It is a fitting homecoming for his ride-or-die fans and featured artists jamming to the hip-hop beats.

Paytm Insider COO Varun Khare said, “We at Paytm Insider are stoked to be part of this landmark event for Indian hip-hop. KING is not just returning to his roots but also dropping an album that celebrates his journey and artistry. Known for his spectacular stage presence, KING is set to elevate the game with his unique and experimental ‘Monopoly Moves’ listening parties. Get ready for a once in a lifetime experience that you won’t want to miss!”

KING’s journey voices the story of a small-town boy hungry to put out his artistry and inspire the newer generation with his music. Being the only rap artist to have released consecutive albums every year since the release of his debut album in 2020, KING has brilliantly stitched together Indian melodies with international sensibilities across his catalogue to deliver massive hits like ‘Tu Aake Dekh Le’ and ‘Maan Meri Jaan’, which was also crowned as the most streamed song of 2023 on Spotify India.

KING said, “I’m beyond excited to bring the ‘Monopoly Moves Album Listening Party’ tour to life. These album listening parties are a celebration of the journey of my Kingsclan. I have been on together, my identity as KING Rocco and to showcase my latest body of work in its most authentic form. Every night will be a unique and special experience, and I can’t wait to be back on stage. See you on the road!”

Continuing his track record as a hit-making machine, the new album will bring back the stylish KING, who became a household name with ‘MTV Hustle’, and is ready to rule global charts again. With a blend of infectious hooks and memorable bars, while also exploring more personal subject matter, the ‘Monopoly Moves’ album touches upon navigating through themes of fame, relationships, and self-discovery.

Book your tickets only on Paytm and Paytm Insider.

July 13, 2024

JioCinema to showcase the most comprehensive Olympics coverage for Paris 2024

Mumbai: Viacom18, the official broadcast and digital partner for Paris 2024, announced the biggest and most immersive Olympics presentation yet in India, with 20 concurrent feeds and a roster of Olympians, starting 26 July 2024, across the Sports18 Network and for free on JioCinema. The network has lined-up an extra-ordinary list of former champions across multiple sporting disciplines to amplify the most comprehensive Olympics presentation ever. It also, launched its campaign film ‘Dum Laga Ke… Haisha’, promising an Olympics like never seen before.

For the first time, Olympics coverage in India will be presented across 20 concurrent feeds on JioCinema for free, allowing fans to catch their preferred action and Indian performances at the Olympic Games anytime, anywhere on their preferred device. The presentation will have 17 sports-wise feeds and three curated feeds, all available in 4K. The curated feeds will include an India feed in English, Hindi, Tamil, and Telugu, which allows viewers to catch all the action from the Indian contingent as it unfolds on-ground.

In a never-seen-before endeavour, a women athletes feed will exclusively capture the journey of women Olympians for the entire edition. The curated feeds will also feature a global action feed in English and Hindi, thus allowing viewers to track the finest athletes in the world in action at Paris 2024.

Embed link: https://www.youtube.com/watch?v=-uhYFCgpSnc

On linear platforms, Sports18 – 1, Sports18 – 1 HD, Sports18 – 2 will run India focused feed, Global Action will be available on Sports18 – 3. Sports18 – 1 and Sports18 – 1 HD will present the Games in English with Tamil and Telugu available on language button. Sports18 – 2 will offer the Paris 2024 in Hindi.

The immersive coverage tips off with a dedicated camera feed on the India float throughout the opening ceremony giving viewers a ring-side view of the Indian contingent. In addition, viewers will be able to enjoy coverage of Indian medal moments with live interviews with their family members alongside a domain expert from the studio.

“Our presentation of Paris 2024 is built on the idea of putting viewers front and centre as our athletes aim for glory. For the first time in India, an Olympics presentation will have a dedicated Indian feed, a women athletes feed, and a global action feed, giving fans high autonomy with a lean-in experience as they follow the Games,” said Viacom18 – sports head of content Siddharth Sharma. “We strive to capture the inspiring journeys of Indian athletes and rally the country to back our heroes through our never-seen-before Olympic experience.”

India’s first female wrestling Olympic medallist Sakshi Malik (2016 Summer Olympics) will be joined by Beijing 2008 bronze medallist boxer Vijender Singh. Four-time Olympian and six-time Grand Slam winner and the first Indian woman to be ranked number one in the WTA rankings, Sania Mirza will be joined by Commonwealth and Asian Games gold medallist, Somdev Devvarman. World No seven long jumper and Commonwealth Games medallist, Murali Sreeshankar will be seen in a whole new avatar as Viacom18’s expert during the Olympics.

The studio line-up will also feature former Indian Men’s Hockey Team Captain Viren Rasquinha, Commonwealth Games gold medallist shuttler Parupalli Kashyap, multiple Asian Games medallist and World Doubles Championship gold medallist squash icon Saurav Ghosal, and India’s two-time Olympic archer Atanu Das will add gravitas to Viacom18’s line-up.

In the lead up to the quadrennial sporting spectacle, Viacom18, the official broadcast and digital partner for Paris 2024, also launched “Dum Laga Ke…Haisha!”, its campaign film for the Olympic Games. The campaign film builds on the philosophy of Olympics unlike anything seen before, breaking away from the conventional advertising template employed by past global sporting events for the Indian market such as tropes of serious looking athletes training to motivational voiceovers. It takes a fresh approach instead, by intertwining the magnitude of the Olympics as a global movement and its impact on our daily Indian lives.

“We wanted to keep the campaign idea rooted in the transformative power of viewing sports. The film is our ode to the Olympic spirit and imagines a world where watching the Olympics vicariously, inspires us to push ourselves like runners, boxers, gymnasts, archers and weightlifters in our quotidian lives. We married this idea with a re-imagination of the timeless chant ‘Dum Laga Ke Haisha! that’s deeply ingrained in the Indian spirit of movement and sports, into multiple regional languages to ignite excitement for the Olympics across the country,” said JioCinema’s head of brand and creative marketing, Shagun Seda. “To bring our concept to life, we partnered with Jugaad Motion Pictures who brought in a fresh approach and elevated the concept to a rich audio-visual experience.”

Viacom18’s comprehensive coverage of Paris 2024 includes content around must-watch events for India fans, Indians to watch out for at the Olympics, greatest performances in Olympics history, unprecedented landmarks Indians can achieve at Paris 2024, and much more.

Here’s the full list of Viacom18’s experts for Paris 2024-

Domain	Expert
Core Group	Sania Mirza
Core Group	Viren Rasquinha
Core Group	Somdev Devvarman
Core Group	Neha Aggarwal
Core Group	Nisha Millet
Core Group	Murali Sreeshankar
Core Group	Saurav Ghoshal
Archery	Rahul Banerjee
Archery	Atanu Das
Badminton	P Kashyap
Boxing	Vijender Singh
Hockey	Jugraj Singh
Shooting	Heena Sidhu
Shooting	Joydeeep Karmakar
Swimming	Virdhawal Khade
Wrestling	Sakshi Malik

July 12, 2024

Mirzapur season three becomes the most-watched show ever on Prime Video in India

Mumbai: Following the remarkable success of its previous seasons, the much-loved series Mirzapur breaks new ground with its third season as both a local and global success. The raw, gritty and intense crime drama has become the most-watched show on its launch weekend in the history of Prime Video in India. Transcending geographies, the show has also scaled a global milestone as it trended in the ‘top 10’ titles’ list in over 85 countries worldwide on the launch weekend including India, U.S., UK, Canada, Australia, UAE, Singapore and Malaysia among others. Buoyed by the success of season three of Mirzapur, Prime Video is also developing season four of the show.

The third chapter of the fan-favourite franchise has been applauded by viewers in India and beyond for its edgy narration, top-notch cinematography, high-production values and genre-defining performances. The series was streamed by viewers on Prime Video in over 180 countries and across 98 per cent of pin codes in India on its launch weekend.

Reflecting on the milestone, Prime Video head of India originals Nikhil Madhok said, “It’s a hat-trick! The third season of the incredibly popular Mirzapur franchise has become the most-watched show on Prime Video India on its launch weekend, breaking all previous records, including those set by Season 2! This success highlights the strong connection that audiences have with the show’s relatable characters, making it a significant part of popular culture and everyday conversation.”

Madhok added “We are thrilled to share this tremendous achievement with the fans who have made this franchise so iconic and beloved. This success would not have been possible without our steadfast collaboration with Excel Media and Entertainment and the tireless efforts of the cast and crew. Seeing the massive fanbase grow is humbling and exciting, and here at Prime Video we are committed to continuing to push the boundaries of storytelling.”

Excel Media and Entertainment producer Ritesh Sidhwani added, “I am thrilled by the overwhelming response from the audiences, who have helped us grow strength to strength with each season. It’s their continued love and support, right from the first season, that has made our show a global sensation. This historic success is a result of the hard work, dedication, and commitment of our entire team, who went to great lengths to bring this season to life on screen. As we draw the curtains on yet another exhilarating season, we remain committed to bringing even more thrilling and engaging content to our loyal audiences.”

Produced by Excel Media and Entertainment, Mirzapur Season 3 is directed by Gurmmeet Singh and Anand Iyer. This season boasts a stellar ensemble cast, including Pankaj Tripathi, Ali Fazal, Shweta Tripathi Sharma, Rasika Dugal, Vijay Varma, Isha Talwar, Anjumm Shharma, Priyanshu Painyuli, Harshita Shekhar Gaur, Rajesh Tailang, Sheeba Chadha, Meghna Malik and Manu Rishi Chadha. The ten-episode series is now streaming exclusively on Prime Video in India and across 240 countries and territories worldwide.

July 12, 2024
Sunburn Goa 2024 sets sail for South Goa on a surreal underwater world journey

Mumbai: After mesmerising millions of fans over the past 17 years, Sunburn, Asia’s premier electronic dance music (EDM) festival, is thrilled to announce the 18th edition of its globally acclaimed annual extravaganza, Sunburn Goa 2024. Set to ignite the shores of South Goa between December 28th and 30th, 2024, the three-day celebration promises an unparalleled fusion of music, fashion, food and culture. With an illustrious legacy of redefining year-end celebrations, Sunburn continues to be the epitome of the Indian EDM movement, captivating the youth and setting new benchmarks in live music experiences.

Sunburn Goa 2024’s festival theme will explore the mystical and wondrous depths of the underwater world, merging surreal elements with the vibrant essence of Sunburn’s famed energy. Reflecting the surrealistic essence of the underwater world, the visual identity celebrates the festival’s vibrancy alongside the captivating beauty of the ocean’s depths. The underwater world, with its luminous spectrum of colours and mysterious creatures, has always fascinated and intrigued humanity. Drawing inspiration from this enigmatic realm, Sunburn Goa 2024 will take festival-goers on a fantastical journey of music, dance and wonder, crafting a utopia where the marvels of the ocean meet the exhilarating beats of EDM. Attendees will experience a stunning transformation of the venue into a vivid wonderland, inspired by the organic forms of the seabed and promising discovery at every corner. The fusion of incredible visuals and electrifying performances will create a fully immersive 360° experience, transforming the physical space into a magical realm of music and imagination.

This year’s festival will unfold against the idyllic location of South Goa, extending an enhanced experience in-keeping with Sunburn’s future vision for the festival. Offering better infrastructure, a panorama of virgin nature and less congestion to make for the perfect getaway for global music aficionados, this move also addresses previous pain points such as traffic, ingress and egress and parking. Additionally, Sunburn is reintroducing a campsite at the festival, allowing attendees to camp on the festival grounds and continue enjoying the infectious vibe amidst like-minded people.

Giving back to the community of its long-standing home in Goa and to instil environmental responsibility among the youth, Sunburn goes green by introducing an eco-friendly campaign ‘Leave No Trace’. By adhering to the principles of ‘Recycle, Reuse and Restore’, the campaign will encourage fans to celebrate the spirit of music in an eco-friendly manner. This initiative underscores Sunburn’s commitment to environmental sustainability and aims to ensure that the festival grounds are left as pristine as they were found. The festival encourages all Sunburn enthusiasts and attendees, along with volunteers to join its movement to protect and preserve our planet, ensuring that future generations can continue to enjoy the beauty and vibrancy of the festival’s locations. Recycling stations for plastic, glass and other materials will be strategically placed throughout the venue during and after the festival. Thorough daily clean-ups will be conducted from December 27th to 31st, 2024, to restore the space to its original state. Aiming for 100% environmental responsibility, ‘Leave No Trace’ will engage Sunburn’s free-spirited youthful fans to make it one of the most eco-friendly festivals in Asia.

Attention EDM enthusiasts, live music aficionados, experience seekers and those eager to conclude their year on a high note! Registrations for Sunburn Goa 2024, the year’s most anticipated festival, are now live exclusively on BookMyShow. Sign up now to be the first to receive ticket notifications and gain access to early ticket sales. The pre-sale for registered users goes live on July 21st, with the public ticket sale beginning on July 24th, 2024.

Sunburn CEO Karan Singh commented, “We are excited to embark on the next chapter of the most loved festival at a new venue that promises an unparalleled experience. Our vision is to elevate the bar each year and ensure we offer a memorable experience each year, and we cannot wait for people to experience the magic of South Goa along with us, this time! We look forward to welcoming fans from all over the world to live, love and dance again in the stunning paradise of the grand scenic landscape of Goa. We are committed to creating the largest, most immersive and mesmerising Sunburn festival experience yet. This year, our theme will bring to life unimaginable production and aesthetics that will transform the festival into a surreal sea of sounds where the boundaries of reality are blurred by the extravagance of music and the wonder of the waters.”

Travel & Tourism Association of Goa (TTAG), president Jack Sukhija commented, “Sunburn has significantly boosted tourism in Goa, boosting local economy, tourism and driving business growth across various sectors, benefiting from the festival’s global draw. All over the world, events supplement the tourism economy. As a world-class musical event, we expect Sunburn to do the same in South Goa. This year, Sunburn Goa will undoubtedly place South Goa on the world music map, stimulating business in sectors such as hotels, F&B, transport, and more. We expect the festival to be a great event while adhering to all statutory protocols and waste management guidelines.”

Highlights of Sunburn Goa 2024 include over 150 international and Indian artists delivering electrifying performances across seven stages. Attendees can also explore pop-up fashion stores showcasing cutting-edge designs that blend everyday wear with surreal underwater-inspired fashion. Indulge in a curated food village featuring a fusion of local and international cuisines. Sunburn’s celebration of culture continues with interactive art installations, immersive experiences and adventure zones, all centred around the captivating underwater theme. Sunburn Goa 2024 will feature the crème de la crème of EDM, top-tier artists from across the globe, jaw-dropping visuals, cutting-edge technology and a slew of exhilarating experiences.

Since its inception in 2007, Sunburn has grown into an aspirational lifestyle brand blending music, entertainment, experiences and celebration that has seamlessly seeded music tourism in India. Sunburn Goa has transcended the conventional festival experience, transforming year-end festivities into a pulsating, immersive journey through the realms of electronic dance music. As one of the country’s most anticipated music festivals, Sunburn has consistently delivered exceptional artist line-ups and fantastical productions that transport attendees to a world beyond imagination. Last month, Sunburn Goa, Asia’s premier electronic dance music festival, achieved a significant milestone by securing the #11 spot on DJ Mag’s prestigious ‘Top 100 Festivals in 2024’ worldwide list, up from #14th spot last year. This accolade underscores Sunburn’s growing influence and reputation on the global stage and amongst GenZ, making it the highest-ranked music festival from Asia on this year’s list.

July 12, 2024