Mumbai: ZEE5 has announced its partnership with the Calcutta Football League, a historic football competition in West Bengal organised by the Indian Football Association. As a part of the partnership, the fans can now stream all the top matches live on ZEE5. This collaboration aims to captivate audiences, especially the fervent supporters of East Bengal and Mohun Bagan, given their immense passion for the sport.
Kicked off on the 27 June, The Calcutta Football League will continue till the 30 September with ZEE5 featuring 26 teams divided in two groups of 13 teams playing a total of 199 matches. The tournament includes iconic teams such as Mohun Bagan SG, East Bengal FC, Mohammedan Sporting Club, and Diamond Harbour FC, amongst others. To cater to a diverse array of audiences, the matches would be streamed both in Bangla and English commentary, ensuring that fans can enjoy routing for their preferred team in their language of choice. Additionally, ZEE5 will offer video-on-demand (VOD) content, highlighting the best goals and key moments from the matches for fans to get up to speed with the league at their convenience even if they miss a few matches.
ZEE5 India chief business officer Manish Kalra stated, “We are delighted to partner with the Calcutta Football League to bring our audience an immersive football streaming experience. This partnership not only highlights ZEE5’s commitment to delivering high-quality sports content but also celebrates the rich football culture of Bengal. It exemplifies our dedication to pushing boundaries and ensuring a comprehensive viewing experience for our viewers.”
Indian Football Association secretary Anirban Dutta said, “We are thrilled that this deal has come to fruition, as it marks the first time the Calcutta Football League will be broadcasted on a major platform like ZEE5. This is a significant step forward for the league and its fans.”
Last year, c partnered with Big Bang Media to bring one of the biggest esports tournaments, IESF Big Bang Asia Open 2023. The tournament had over 80,000 participants from across 40 countries in Asia and the Middle East. Following the big success of The DP World International League T20 Season 2, ZEE5 is also set to air the third season of ILT20 starting on 11 January 2025, featuring 34 matches culminating in the final on 9 February 2025.
Mumbai: ACT Fibernet (Atria Convergence Technologies Ltd), a fiber-focused wired broadband internet service provider, has announced its comprehensive suite of enterprise solutions designed to support and connect small, medium, and large enterprises. With a presence in key cities across India, ACT Fibernet is committed to empowering businesses with reliable, secure, and high-speed internet connectivity.
ACT Fibernet offers a range of products tailored to meet the diverse needs of businesses. These include managed internet leased line, corporate broadband, managed Wi-Fi solutions, and a starter pack for small startups. Each product is designed to enhance business operations by providing seamless, secure, and scalable internet connectivity. By leveraging cutting-edge technology and a customer-centric approach, ACT Fibernet ensures that enterprises of all sizes can achieve their digital transformation goals.
In today’s fast-paced business environment, connectivity is key. ACT Fibernet’s managed internet leased line service provides dedicated, symmetric, and uncontended internet connectivity backed by guaranteed SLAs. This service ensures a stable and consistent internet connection, minimising downtime and disruptions. High speeds support bandwidth-intensive applications and data transfers, enhancing productivity and enabling seamless video conferencing. As businesses grow, the scalable solutions offered by ACT Fibernet ensure that internet capabilities keep pace with evolving needs. With 24/7 monitoring and robust security measures, businesses can enjoy uninterrupted operations and peace of mind.
ACT Fibernet’s corporate broadband plans offer ultra-fast speeds of up to 1 Gbps, making them ideal for modern office environments. With superior web hosting, direct peering with major cloud providers, and managed business continuity through advanced data centers, ACT Fibernet ensures that businesses experience low load times and high reliability. The managed Wi-Fi solutions provide fast and reliable connectivity with 99.9 per cent uptime, robust security protocols, and remote management capabilities. This results in increased productivity, significant cost savings, and enhanced customer satisfaction. By offering features such as WPA-3-compliant wireless security and AI-based dashboards, ACT Fibernet delivers a seamless and secure internet experience for businesses.
For startups looking for a comprehensive internet solution, ACT Fibernet’s starter pack offers managed, secure internet access, 100 per cent managed Wi-Fi, and a dedicated account manager to support growing businesses. This one-stop solution ensures that startups can focus on innovation and growth without worrying about connectivity issues. The enterprise-grade internet on fiber and managed security services included in the starter pack provide a robust foundation for small businesses to thrive.
ACT Fibernet’s enterprise operations are present in multiple cities across India, including Ahmedabad, Eluru, Hyderabad, Bengaluru, Jaipur, Chennai, Kakinada, Coimbatore, Lucknow, Delhi, Tirupati, Bhimavaram, Kanchipuram, Ongole, Ghaziabad, Guntur, Hosur, Machilipatnam, Madurai, Nellore, Polachi, Pune, Rajahmundry, Tadepalligudem, Tenali, Tiruvallur, Trichy, Tumkur, Visakhapatnam, Vijayawada, and Warangal. This extensive presence ensures that businesses across the country can benefit from ACT Fibernet’s high-quality internet services.
“We understand that in today’s fast-paced world, dynamic and consistent internet speeds are crucial for enterprises to reach their peak performance and gain ascendancy in the corporate race,” said ACT Fibernet CMO Ravi Karthik. “Our comprehensive suite of enterprise solutions is designed to meet the diverse needs of businesses, from startups to large corporations. With our industry-leading service, guaranteed SLAs, and extensive presence across key cities in India, we are committed to being a trusted partner in our clients’ growth and success.”
ACT Fibernet is dedicated to providing industry-leading service and uptimes with promised SLAs, ensuring businesses stay connected and productive. As a partner in their success, ACT Fibernet’s reliable and high-speed internet connectivity helps businesses thrive in a competitive market.
Mumbai: Radio City has announced the launch of its ‘Radio City Business Titans – Chapter III,’ taking place from 19 to 21 July at Yas Island, Abu Dhabi. Radio City Business Titans is a distinguished initiative dedicated to honour the excellence and innovation of Indian entrepreneurs. In a country where one in five individuals anticipate launching their own business, Radio City acknowledges their exceptional quality and creativity across all its 39 markets and beyond.
India, ranked fourth among 51 countries for entrepreneur quality, crafts visionary stories that define its economic growth. Following the success of its previous editions, the radio network is getting ready for chapter three of Radio City Business Titans with extravaganza, glamour, and grandeur. The latest edition of this prestigious event aims to honor Indian entrepreneurs for their resilience and exceptional business acumen across diverse categories.
Building on the triumph of the 2022 Dubai edition, Radio City is poised to showcase its dedication to honoring diverse Indian-owned businesses. This event will provide much-needed recognition and impetus for these enterprises to continue their successful endeavors. Joining in to celebrate the achievements of Indian entrepreneurs are acclaimed actors Sonu Sood and Chitrangada Singh, prominent figures in the Indian entertainment industry, our renowned RJ Archana will be hosting the event, adding a touch of star power and elegance.
Radio City CEO Ashit Kukian said, “At Radio City, we celebrate the entrepreneurial spirit and honor Indian business leaders who carve unique paths to success. With our extensive reach across India, we discover inspiring success stories that showcase endurance and unique skills. Chapter 3 of our marquee event, Radio City Business Titans, highlights individuals making significant contributions to the economy. The overwhelming success of our inaugural event emphasizes our impact, commemorating these leaders for their determination. As we prepare for our third edition, we aim to inspire optimism and further catalyse India’s entrepreneurial growth and economic advancement.”
Renowned actor and philanthropist Sonu Sood commented, “As a proud Indian, it’s inspiring to see platforms like Radio City Business Titans recognize and celebrate the spirit of entrepreneurship that defines our nation. I look forward to witnessing the success stories that will emerge from this prestigious event.”
Actress Chitrangada Singh added, “Radio City Business Titans is not just an event but a testament to the determination and vision of Indian entrepreneurs. It’s an honor to be part of an initiative that spotlights their contributions to the global business landscape.”
Mumbai: MARS Cosmetics has announced its collaboration with TVF’s Girliyapa, a women-centric entertainment channel, for their highly anticipated web series “Sisters”. The series consists of 13 episodes and has premiered on Girliyapa’s YouTube channel, which showcases an impressive 4.88 million subscribers.
“Sisters” is a captivating slice-of-life narrative that authentically portrays the journey of two sisters, Antara and Mahi. This series vividly captures the relatable, real, and humorous experiences of women as they navigate through life together. Antara and Mahi’s journey resonates deeply with audiences, offering a personal glimpse into the complexities and joys of sisterhood.
MARS Cosmetics enriches the storyline by empowering Antara and Mahi with products that cater to their distinct beauty preferences and lifestyles. The series vividly illustrates how MARS Cosmetics’ affordable, innovative, and trend-setting beauty products seamlessly integrate into the lives of the two sisters, enhancing their individuality and reflecting their personal styles with each application.
The show has already garnered significant attention, with each episode raking in over one million views, and delving into the everyday lives of women, showcasing their triumphs, challenges, and unique perspectives.
The series promises to be a heartfelt and engaging narrative that resonates deeply with its audience, continuing the legacy of high-quality, relatable content that TVF is known for.
MARS Cosmetics director & business administrator Rishabh Sethia expressed his enthusiasm for the collaboration stating, “We are delighted to partner with Girliyapa for the web series ‘Sisters.’ At MARS Cosmetics, we believe in empowering women and celebrating their stories. This series perfectly aligns with our brand values, showcasing the real, everyday experiences of women in a way that is both relatable and inspiring. This collaboration also reflects our commitment to reaching a diverse audience through meaningful narratives and innovative beauty solutions.”
Anant Singh Bhaatu from TVF, creator of “Sisters” shared his excitement, saying, “Creating ‘Sisters’ has been a rewarding journey. We aimed to craft a story that not only entertains but also resonates with women everywhere. Collaborating with MARS Cosmetics has allowed us to bring an added layer of authenticity to the characters of Antara and Mahi. Their products have seamlessly blended into the narrative, highlighting the unique beauty and individuality of each sister. We are thrilled to share this series with our audience and hope it inspires and connects with them on a personal level.”
Mumbai: Amazon miniTV has announced the return of its medical comedy-drama Who’s Your Gynac? After the roaring success of its debut season, the beloved series is all set for another chapter, packed with more humour, drama, and heartfelt moments, as the shoot of its highly anticipated second season goes on floors. Created and produced by The Viral Fever (TVF), the second season brings back the cherished cast of Saba Azad, Karishma Singh, Aaron Arjun Koul, Kunal Thakur, and Vibha Chibber.
Amid much anticipation, the streaming service dropped the exhilarating news on its official social media handles, which sparked a flurry of excitement, with fans eagerly awaiting the new season. The upcoming season will delve into the overarching theme of balance, following a new chapter in Vidushi’s life as she oscillates between her career, friendship, family, and a blossoming romance. As her professional responsibilities grow, so do her personal challenges, especially her relationship with Arth and her friendship with Swara. But the burning question remains: Will she be able to juggle multiple priorities?
Saba Azad expressed her excitement about reprising her role as Vidushi, sharing, “The love we received for Season 1 was amazing. I’m just so happy we can tell more of Vidushi’s story. I can’t wait to play the ups and downs of her journey in Season 2. What’s most delightful about Vidushi’s struggles and triumphs is how real and relatable they are, I think everyone will be able to see a little bit of themselves in her story. The kindness and support from our fans has been so wonderful and we’re excited to bring them more laughs, tears, and memorable moments with this new season.”
Mumbai: Crime and comedy are two distinct genres, each offering unique entertainment experiences for audiences. When these worlds collide in a spectacular fusion, it creates an explosion of entertainment. ShemarooMe is set to bring this fusion to your screens with the World Digital Premiere of the Gujarati crime comedy film ‘Kamthaan.’ Starring Hitu Kanodia, Darshan Jariwala, Sanjay Goradia, Arvind Vaidya, Deep Vaidya, and Krunal Pandit in pivotal roles, ‘Kamthaan’ promises to deliver a riotous blend of humor, suspense, and chaos. The film will be released on ShemarooMe on 18 July 2024.
‘Kamthaan’ is adapted from the best-selling novel by Ashwini Bhatt. The film explores the comedic dynamics of a thief and a cop caught in an unpredictable game of cat and mouse. It revolves around a thief who robs the house of a newly promoted police officer, leading to a wild chase filled with hilarity and chaos. Will the thief outsmart the police, or will the law finally catch up with him? The engaging storyline and humorous twists promise to deliver an unforgettable entertainment experience.
Produced by Abhishek Shah, the maker of the National Award-winning film ‘Hellaro,’ ‘Kamthaan’ was nominated for the UK Asian Film Festival 2024. The movie is a full-family entertainer and a mood-lifter with out-and-out comedy that guarantees giggles, backed by the actors’ impeccable comic timing.
Actor Hitu Kanodia, who plays the cop in the film, said, “They say, ‘Laughter is the best medicine, and it truly is!’ In today’s fast-paced world, everyone needs a good laugh, and our film delivers just that—a perfect blend of comedy and chaos that’s sure to lift your spirits. The film’s concept of ‘Police Ke Ghar Chori’ adds a hilarious twist to crime-solving. With ShemarooMe bringing our antics to a larger audience, we’re thrilled to spread laughter and suspense far and wide.”
Actor Sanjay Goradia, who plays the thief in the film, added, “Playing Raghabhai in ‘Kamthaan’ has been an absolute joyride! He is a small-time thief with big aspirations. Our film’s twisty plot about this thief’s antics and the police on his tail is pure entertainment. Our director’s vision has brought out the best in all of us. I am delighted that with the world digital premiere of ‘Kamthaan,’ everyone can enjoy and experience the joy and laughter we’ve worked so hard to deliver.”
Mumbai – SwopStore, a leading e-commerce optimisation platform, has successfully partnered with Snitch, resulting in a significant revenue surge of approximately Rs five million. SwopStore’s strategic interventions, leveraging advanced analytics, targeted marketing strategies, and enhancements to user experience, have played a pivotal role in boosting Snitch’s market presence and profitability.
In this collaboration, SwopStore implemented comprehensive data analysis to identify key market trends and consumer preferences, enabling Snitch to tailor its offerings more effectively. Additionally, targeted marketing campaigns were designed to reach a wider audience, while user experience improvements were made to ensure a seamless and engaging shopping experience for Snitch’s customers. These combined efforts have not only increased Snitch’s revenue but also enhanced customer satisfaction and retention rates.
SwopStore CEO & founder Ayush Gupta commented on this successful partnership: “At SwopStore, our mission is to enable businesses to harness the power of data for tangible results. Our collaboration with Snitch is a testament to the potential of our platform in driving digital excellence and performance optimization. We are thrilled to see Snitch achieving such remarkable success and are committed to supporting their ongoing growth.”
Snitch CMO Chetan Siyal also shared their thoughts on the partnership: “Partnering with SwoStore has been a game-changer for us. Their advanced analytics and data-driven insights have significantly contributed to our revenue growth and operational efficiency. We are excited about the new growth opportunities this collaboration has unlocked and look forward to continuing our journey with SwopStore.
Mumbai: ZEE5 has announced the launch of ‘Manorathangal,’ a monumental series that heralds a new epoch in Malayalam cinema. Set to premiere on 15 August, this magnum opus, conceived to honor the 90-year legacy of the literary titan Madath Thekkepaattu Vasudevan Nair, affectionately known as M.T., brings together an unparalleled constellation of South’s most illustrious actors and filmmakers. ‘Manorathangal’ is a cinematic tour de force, exploring the intricate duality of human nature against the backdrop of Kerala. Penned by the venerable M.T. Vasudevan Nair himself, the series unites the pinnacle of Malayalam cinema’s acting and directorial talent. Through nine interconnected stories the series spotlights paradoxes of human behavior, showcasing our capacity for both great kindness and base impulses. By probing the interplay between our noble and primal sides, this series offers a rich, nuanced portrayal of humanity that speaks to universal experiences and emotions. For the first time ever, such a huge cast and directors are coming together on ZEE5.
The anthology comprises nine compelling stories introduced by Padma Vibhushan, Dr Kamal Haasan: ‘Ollavum Theeravum’ (Ripples and the River Bank), starring the legendary Mohanlal and directed by the acclaimed Priyadarshan, sets the tone for this extraordinary series. ‘Kadugannava Oru Yathra Kurippu’ (Kadugannava: A Travel Note) features the incomparable Mammootty under the direction of the talented Ranjith. ‘Shilalikhitam’ (Inscriptions) brings together Biju Menon, Shantikrishna, and Joy Mathew in a Priyadarshan-directed segment. ‘Kazhcha’ (Vision) stars Parvathy Thiruvothu and Harish Uthaman, directed by the visionary Shyamaprasad. ‘Vilpana’ (The Sale) features Madhoo and Asif Ali, helmed by the promising Aswathy Nair. ‘Sherlock’ showcases the versatile Fahadh Faasil and Zareena Moidu, directed by the innovative Mahesh Narayanan. ‘Swargam Thurakkunna Samayam’ (When the Doors of Heaven Open) boasts an ensemble cast including Kaillash, Indrans, Nedumudi Venu, Enji Panicker, and Surabhi Lakshmi, under the direction of Jayarajan Nair. ‘Abhyam Theedi Veendum’ (Once Again, In Search of Refuge) stars Siddhique, Ishit Yamini, and Nazir, directed by the renowned Santosh Sivan.
‘Kadalkkaattu’ (Sea Breeze) features Indrajith and Aparna Balamurali, directed by Rathish Ambat.
ZEE5 India chief business officer Manish Kalra stated, “With ‘Manorathangal’, ZEE5 is bringing together an unprecedented array of Malayalam cinema’s finest talents under one roof. It is a celebration of the reverence and admiration MT Vasudevan Nair commands in the industry. His 90-year legacy as a literary giant and cinematic visionary is unparalleled, and we are deeply honored to have his story on ZEE5. This anthology not only celebrates MT Sir’s brilliance but also showcases the exceptional creativity of Malayalam cinema, which has garnered a devoted following across India and beyond. Recognizing the growing fandom and the universal appeal of these stories, we are dubbing ‘Manorathangal’ in Hindi, Tamil, Kannada, and Telugu languages so the viewers could watch it in their local language. At ZEE5, we are really looking forward to the premiere.”
The director, Priyadarshan, stated, “Dreaming is a part of life, and I had dreamt of making films. It was a dream come true to make a film with MT Vasudevan Nair. This moment is very special to me as I am now making my 97th film. In the past, I had tried to create a film with MT Vasudevan Nair but couldn’t. I had almost given up on that dream, but then this opportunity happened, for which I thank God. I have fulfilled a big dream and have done two films in Manorathangal: ‘Olavum Theeravum’ and ‘Shilalikhithangal’. As Mohanlal mentioned before, my desire to make a film began with reading the script of ‘Olavum Theeravum’. I thank God for making this dream come true and wish MT Vasudevan Nair a very happy birthday.”
Indrajit stated, “Manorathangal is the second film in which I had the opportunity to act as a hero in a script by MT Vasudevan Nair. Before this, I had acted in a full-length film under MT sir’s script, a privilege that might not be common among actors of my generation. I consider this experience the greatest gift I have ever received. MT has a close relationship with my father, and I have done a segment called Kadalkkattu based on MT sir’s short story Bandhanam. Although the stories were different, my father also acted in a film titled Bandhanam written by MT sir, which is one of my favorite films featuring him. I recall visiting MT’s house and speaking with him multiple times, and people close to MT have told me that MT loves me. I extend my best wishes to MT on this occasion.”
Biju Menon stated, “Happy birthday, MT Vasudevan Nair! I have always wanted to act in a film by MT Sir, though I was uncertain if it would ever happen. Fortunately, it did, and the experience was a dream come true. I am happy to see many legends and share the stage with them. Wishing everyone a lot of luck and happiness.”
Mammootty stated, “This evening is unique for Malayalam cinema, as anthology films are rare in our industry. Manorathangal will be an anthology that can be presented with pride, a vision running through the mind of the writer. There could be no other apt name for it. I have a close relationship with MT Vasudevan Nair and admire his youthful spirit. MT’s up-to-date knowledge of contemporary literature, new authors, and books in various languages is remarkable. Although I couldn’t read a book MT recently gave me, my daughter loved it, highlighting MT’s ability to stay relevant with the latest generation’s tastes. Initially, Ranjith and I planned to make the story of Kadugannava into a two-hour feature film. However, for this anthology, we decided to use that story, which I describe as a piece of MT’s soul. The film was shot in Sri Lanka and aims to evoke nostalgia among those who grew up reading MT’s works. Malayalees realised the literary value of scripts through MT’s writings, and I have tried to read all of MT’s stories. We recently agreed to have a short story by MT read in my voice. I extend my heartfelt congratulations to MT on the initiative of Manorathangal and wish him good health and long life as he celebrates his birthday.”
Asif Ali stated, “Happy birthday, MT Vasudevan Nair! I am happy and proud to be present at this event. My first audition in front of MT sir was for the film Neelathamara, but I was told I didn’t have a Malayali look and couldn’t participate. It took thirteen long years before I was finally able to play a character written by MT sir. I acted in the film directed by MT sir’s daughter Aswathy, where I starred alongside Madhubala, and I am very happy about that.”
Nadiya Moidu stated, “Happy birthday, MT Vasudevan Nair! I am proud to be a part of this project. After the film ‘Panchagni’ directed by Hariharan, I got another opportunity to act in an MT sir’s script through the film ‘Sherlock’ in Manorathangal. It was a privilege to work with Mahesh Narayanan and Fahadh Faasil. In addition to Fahadh, a cat was one of the main characters in the film. The script was very enjoyable, and I thank MT sir for making us all a part of history. It is a blessing to be here.”
ZEE5 Original, ‘Manorathangal’ premieres on 15 August, bringing MT Vasudevan Nair’s literary genius to screens worldwide.
Mumbai: Sunburn Arena, an electronic dance music (EDM) IP (Intellectual Property) is to bring back Boris Brejcha to India for another electrifying two-city performance. By popular demand, the legendary German DJ and producer who drew over 15,000 fans under one roof, returns for a second consecutive year for a power-packed performance at Sunburn Arena, setting the stage for a banger weekend on 7 and 8 December 2024 in Delhi-NCR and Mumbai, respectively.
Fans are in for a real treat as the king of ‘High-Tech Minimal’ beats lights up the stage with his signature mix of minimal techno, house and trance. The highly sought-after DJ will set the Sunburn Arena on fire creating a sonic journey that will keep fans moving his tune and their heart racing with a fusion of beats and rhythms that will leave them buzzing long after the show. Don’t miss out on the chance to be a part of this exhilarating musical adventure; it’s going to be a night to remember!
Ticket sales for Sunburn Arena ft. Boris Brejcha is now live, exclusively on BookMyShow, Prices start at just Rs. 1200/-.
Recognised for his enigmatic Joker mask inspired by the Carnival of Venice, Boris Brejcha has carved out a unique niche in the electronic music world, captivating audiences with his infectious energy and pulsating beats. With a career spanning over two decades, Brejcha has established himself as a leading figure in the realm of electronic music, boasting an impressive discography with tracks like ‘Purple Noise’, ‘Gravity’ and ‘Space Driver’, having founded his esteemed music label, Fckng Serious. His performances at top festivals such as Tomorrowland, Ultra Music Festival and Electric Daisy Carnival (EDC) have solidified his status as a global music sensation, drawing in a loyal fan base and amassing over 1 million followers on social media and audio streaming platforms.
Get ready to witness Boris Brejcha’s signature high-energy performance characterised by intricate rhythms, pulsating basslines and ethereal melodies, complete with stunning visuals and state-of-the-art sound systems whisking fans into an alternate dimension.
Sunburn CEO Karan Singh said, “We are beyond excited to announce that Boris Brejcha is returning to India for an exclusive tour, after a spectacular show last year! His innovative sound and unparalleled performance style have garnered him a massive following here, and we are eager to see him light up the stage once more. This tour is a testament to our commitment to bring the best of global music talent to our incredible audience. Prepare for an extraordinary musical journey!”
Sunburn Arena, known for bringing top-tier international artists to India, is committed to providing an unparalleled live music experience, as it continues to set the bar high with an electrifying lineup of arena shows. Sunburn has previously hosted some of the biggest names in the global music scene, including the iconic Martin Garrix India Tour, Armin Van Buuren, Dimitri Vegas & Like Mike, Black Coffee and the unforgettable Marshmello Holi Weekend Tour.
Head to BookMyShow to grab your tickets soon and be among the first to secure your spot to experience the magic of Boris Brejcha at Sunburn Arena this December!
Tuborg Zero Packaged Drinking Water Sunburn Arena ft. Boris Brejcha is presented by Absolut Mixers, driven by Hyundai, powered by Reliance Digital and styled by Jack & Jones and event by Spacebound and Team Innovation.
Mumbai: Zepto recently celebrated its third anniversary with a series of exciting and heartfelt celebrations, reflecting the company’s commitment to its customers, partners, and employees.
Launch of brand film: ‘Mujhe Kya Milega’
Zepto kicked off the celebrations last Monday with the launch of its brand film titled ‘Mujhe Kya Milega’ (What’s in it for me), a phrase often asked by Indians. The film, a fun and relatable concept, revolves around a man who repeatedly asks this question in various situations. The twist comes when he asks a Zepto delivery partner the same question and is delighted to discover that Zepto is offering a free return gift to its customers on its birthday. Conceptualised in-house, the campaign captures Zepto’s spirit of giving back to its customers.
Celebrating with first customers and longest serving delivery partners
On Friday, Zepto co-founders Aadit Palicha (CEO) and Kaivalya Vohra hosted a birthday celebration at the company’s Mumbai and Bangalore offices. They invited the first customers and longest-serving delivery partners for a special meet and greet, recognising the relationships that have grown with Zepto over the past three years. This event underscored the significance of these enduring relationships and the contributions of these early supporters and dedicated partners in Zepto’s journey.
Customer giveaways and social media buzz
As part of the ‘Mujhe Kya Milega’ celebration, Zepto delivered over eight lakh return gifts to customers who placed orders on 13-14 July. This gesture was met with enthusiasm and joy from customers. To add to the festivities, Third Wave Coffee joined the celebration by offering a special Zepto birthday deal for patrons, perfectly aligning with our third anniversary. Additionally, over 100 plus brands, including Coca-Cola India, Kit Kat India, Nivea India, amongst many others joined in the celebration by taking to their social media platforms to wish Zepto a happy birthday, creating a buzz and showcasing their support.
Engaging customers with music and contests
Zepto also created a special ‘party playlist’ on Spotify, which garnered over 2,500 saves on the music app and Zepto’s in-app story asking patrons to guess ‘what’s in the box?’ received over 40,000 responses. To further engage customers, Ariel launched a contest on the Zepto app offering a chance to win an iPhone 15. The lucky winners of the contest were Akash Sethiya, Mumbai; Jisha Pradeesh Nair, Mumbai and Rohit Kumar, Bangalore.
Leadership and employee participation
In a heartfelt gesture, over 200 Zepto employees, including the leadership team, hit the roads to deliver orders themselves on the company’s birthday. This initiative was a unique way for the Zepto team to connect with customers directly and thank them for their continued support.
Zepto’s third birthday celebrations were not just about marking a milestone but about expressing gratitude to everyone who has been part of its journey. From innovative giveaways to personal interactions, Zepto continues to redefine customer experience and strengthen its community.
