Category: iWorld

  • Moneycontrol Mutual Fund Summit spotlights SIP’s influence in Bharat’s financial journey

    Moneycontrol Mutual Fund Summit spotlights SIP’s influence in Bharat’s financial journey

    Mumbai: Moneycontrol Mutual Fund Summit 2024 in Mumbai brought together a distinguished assembly of finance experts, industry leaders, and regulators.  This year’s theme, ‘How SIPs Are Empowering Bharat,’ emphasised the growing role of SIPs in driving financial inclusion across the nation. The summit featured insightful discussions, innovative ideas, and strategies to enhance investor experiences and promote financial empowerment.

    In his welcome note, Nalin Mehta, Managing Editor, Moneycontrol managing editor Nalin Mehta set the tone for the summit. He said, “At Moneycontrol, we strongly believe in empowering India’s growth story, the remarkable expansion of Indian markets, and the rise of a new breed of retail investors fuelling this transformation. The mutual fund industry plays a pivotal role in this shift. With SIP inflows tripling over the past three years, we must address how to manage this shift responsibly and sustainably, especially as more first-time investors emerge from smaller towns. This marks our third Mutual Fund Summit, and we’re proud to host top industry leaders—CEOs, fund managers, and key stakeholders—to engage in meaningful discussions and debates on the pressing questions of our time. We’re also excited to honour and award the industry’s biggest change-makers.”

    In his keynote address, Amarjeet Singh, Whole Time Member, SEBI, pointed out that fresh capital raising is a better reflection of the markets and reduces concerns related to asset price inflation. He added, “While we are witnessing a lot of money coming to the mutual fund space, we need more listings, more asset class, more fund raising by existing listed companies in the market so that the money which is coming in can be appropriately invested.

    “… fresh paper issuance is clearly a better reflection of fresh capital formation and raises less doubts about asset price inflation,” he added.

    Singh also elaborated on the importance of corporate governance within the mutual fund industry. “In order to sustain the current growth story, it is essential for mutual funds to uphold strong governance practices and maintain reputation for integrity and reliability. Good governance assumes greater significance given significant retail participation in mutual funds. They account for 28 percent of the industry AUM,” he said. Also, many of these retail participants are first-time investors. “Maintaining their trust in the markets is vital, as once lost, it is challenging to regain these investors’ confidence.”

    A panel discussion on meeting investor expectations featured industry stalwarts such as Radhika Gupta, MD and CEO, Edelweiss Asset Management; Kalpen Parekh, MD & CEO, DSP Mutual Fund; Ajit Dayal, Founder and Advisor, Quantum Advisors; and Swarup Mohanty, VC & CEO, Mirae Asset Investment Managers, India.

    Speaking on the challenges and opportunities that come with Micro SIPs, Radhika Gupta said that the reason AMCs do not promote micro-SIPs is due to the number of costs involved with a micro SIP. However, Gupta also pointed out that if investors are willing to spend Rs 100 a month on OTT, she is “excited” that they could just as easily allocate that money towards a micro SIP.

    A special highlight of the evening was an engaging chat with India’s first Chess Grandmaster, Viswanathan Anand. He remarked, “In chess, as in finance, success requires careful calculation and strategic risk-taking. Many players have successfully transitioned into the world of finance, applying the same analytical skills they honed on the board to manage their personal investments. The parallels between these fields are clear—both demand a deep understanding of the landscape, meticulous planning, and the courage to make decisive moves when the time is right.”

    Other speakers and panellists at the summit included Kailash Kulkarni, CEO, HSBC India Asset Management; Suresh Sadagopan, SEBI RIA, MD & Principal Officer, Ladder7 Wealth Planners; Misbah Baxamusa, CEO, NJ Wealth; Rajeev Thakkar, Chief Investment Officer, Director, PPFAS Mutual Fund; Roshi Jain, Senior Fund Manager, HDFC Asset Management; Dinesh Balachandran, Head of Equity, SBI Mutual Fund; Ashish Gupta, CIO, AXIS Mutual Fund; Sanjay Chawla, CIO – Equity, Baroda BNP Paribas Mutual Fund; Akhil Chaturvedi, Chief Business Officer, Motilal Oswal AMC and G Senthil, CFA, CAIA, Chief Business Development Officer, KFintech.

    The evening concluded with the Mutual Fund Distributor Awards ceremony, celebrating the sector’s achievements and recognizing outstanding contributions towards financial empowerment and inclusion across India.

    Winners of the Mutual Fund Distributor Awards 2024:

    Sr No Category Broker Name
    1 SIP Champion – North MALOO INVESTWISE PRIVATE LIMITED
    2 SIP Champion – South Future First Financials Pvt Ltd
    3 SIP Champion – East Finomatic Fintech Services Pvt Ltd
    4 SIP Champion – West Ambition Finserve Pvt Ltd
    5 Youth Investment Champion Prabeta Vision LLP
    6 Distributor of the Year Award Sapient Finserv Private Limited
    7 FinTech Impact Award AssetPlus 
    8 National Distributor Award Prudent Corporate Advisory Services Ltd
    9 B30 Champion Sukanta Bhattacharjee
    10 Digital Champion IntyGritty MoneyTree Private Limited
    11 Lifetime Achievement Award Goldstar Financial Services Private Limited
    12 Naari Shakti Award

    Manju Mastakar, Armstrong Capital & Financial Services Pvt. Ltd

     

    13

     

    Bank Accelerator Award

     

    HDFC BANK LTD

  • Warehouse 47 partners with AVA Experience to launch a music festival

    Warehouse 47 partners with AVA Experience to launch a music festival

    Mumbai: Warehouse 47, a leader in immersive event design, has announced its first travel & luxury collaboration with AVA Experience to launch a groundbreaking music festival. Taking place on 7 & 8 September 2024, at the Khyber Himalayan Resort & Spa in Gulmarg, this inaugural event sets a new benchmark for high-end travel experiences.

    Set against Kashmir’s breathtaking landscapes, this festival integrates the region’s natural splendour with an unparalleled blend of opulence and artistry. Guests will experience panoramic views and luxurious surroundings like never before which makes this worth visiting for the majestic setting.

    Featuring revolutionary stage designs and immersive lighting curated by Warehouse 47, the festival will transform the venue into a visual and sensory marvel, perfectly complementing the exquisite Kashmiri scenery. Warehouse 47 founder & Famous Studio MD Anant Roongta highlights this vision: “We are excited to partner with AVA Experience to bring a unique fusion of luxury and creativity to Kashmir. Our goal is to craft an event that not only celebrates the region’s beauty but also sets a new standard for high-end travel and entertainment.”

    Designed for connoisseurs of luxury, this members-only event merges sophisticated travel with world-class artistry, creating an exclusive atmosphere of refinement. Warehouse 47’s expertise in curating immersive environments will elevate this festival to a new level of grandeur making this an exclusive opulence.

    This collaboration between Warehouse 47 and AVA Experience exemplifies a commitment to pushing the boundaries of luxury and immersive design, ensuring every moment of the festival is as extraordinary as the surroundings.

    Warehouse 47 and AVA Experience invite you to be part of this transformative event, where elegance and creativity converge to redefine luxury travel.

    Book your slots on:

    https://insider.in/ava-festival-gulmarg-sep7-2024/event

  • Sunburn Goa announces DJ Alesso to perform at EDM Festival 2024

    Sunburn Goa announces DJ Alesso to perform at EDM Festival 2024

    Mumbai: Sunburn Goa, Asia’s premier electronic dance music (EDM) festival as per the press release, is set to light up 2024 with an announcement that will have fans buzzing around the globe, revealing that the sensational Swedish DJ and EDM legend Alesso is making a spectacular return to the festival stage. Joining him for this high-octane celebration is the globally adored KSHMR, the genre-defying ARGY. Prepare for a mind-blowing experience at Sunburn Goa 2024, set against the stunning backdrop of Goa’s shores from 28 to 30 December 2024.

    Alesso has been a force in the global electronic dance music scene since his breakthrough in 2011. His ability to blend progressive house with melodic elements has earned him a loyal fanbase worldwide. Known for his explosive performances and chart-topping hits, is back to set the stage on fire. With a career studded with RIAA-certified Platinum tracks and collaborations with stars like Katy Perry, OneRepublic, and Marshmello, Alesso’s flair for creating unforgettable anthems is a perfect match for Sunburn Goa’s high-energy atmosphere.

    Alesso commented, “I’m excited to be performing at Sunburn. I love India. It has such a long history with music and it shows in the culture and people. I can’t wait to meet all my Indian fans.”

    KSHMR added, “I’m beyond excited to be a part of Sunburn Goa 2024. The immense love you see for the music at Sunburn is nothing short of extraordinary and I can’t wait to bring my unique sound to this incredible festival.”

    ARGY said, “So excited to be a part of something magical at Sunburn Goa! The festival’s vibe is legendary and I can’t wait to contribute to the magic.”

    Sunburn Festival CEO Karan Singh said, “We are absolutely delighted to announce Alesso, KSHMR and ARGY performances at Sunburn Goa 2024. Their exceptional talent and vibrant energy are a perfect match for the festival’s spirit. With the overwhelming support from our fans, this year is bound to be unforgettable. We can’t wait for everyone to experience these phenomenal performances and create incredible memories with festival-goers from all over the world.”

    As per the press release this year, Sunburn Goa will plunge into the mystical depths of the underwater world, creating a surreal and immersive experience. Don’t miss your chance to experience the magic of Alesso, KSHMR ARGY and many more at Sunburn Goa 2024; get your tickets now on BookMyShow!

    Tuborg Zero Packaged Drinking Water Sunburn Goa 2024 is presented by Absolut Mixers, Driven by Hyundai, Powered by Reliance Digital and Styled by Jack & Jones.

  • S8UL Esports wins ‘Content Group of the Year’ at Esports Awards 2024

    S8UL Esports wins ‘Content Group of the Year’ at Esports Awards 2024

    Mumbai: S8UL Esports, an esports and gaming content organization, further solidified its position as a global leader in gaming content creation by winning the ‘Content Group of the Year’ award for the third consecutive year at the Esports Awards 2024 on Saturday night in Riyadh, Saudi Arabia.

    This unprecedented achievement, which makes S8UL the first-ever esports organization to win this award three times in a row, stands as a testament to S8UL’s commitment to excellence in content creation in the global gaming and esports landscape.

    Founded by industry veterans Naman Mathur, popularly known as ‘Mortal’, Animesh Agarwal, aka ‘8Bit Thug’, and Lokesh “Goldy” Jain, S8UL Esports has made history by winning in this award for the third consecutive time. This year, they were competing in this category against global gaming content powerhouses like OfflineTV, G2 Esports, Karmine Corp, Sentinels, Fnatic and T1 Esports.

    In his award acceptance speech, S8UL and 8Bit Creatives co-founder Animesh Agarwal aka 8Bit Thug encapsulated the significance of this win by saying, “The first time could have been lucky, the second time was a charm, and the third time firmly means that the best content group of India is the best in the world. This award belongs to our entire team of S8UL whose belief in our vision and relentless contributions have made this achievement possible.”

    Adding to their accolades, S8UL Esports also received the ‘Fan Engagement’ badge in the ‘Ones to Watch Class of 2024’ category, further cementing its reputation among one of the most popular content organisations in the world. This badge recognizes S8UL’s outstanding efforts in building a strong, loyal and interactive community.

    Since its inception, S8UL has been a trailblazer in the Indian gaming landscape. By bringing together some of the nation’s most talented content creators under one banner, S8UL has consistently delivered top-notch content and provided a plethora of brands a medium to connect to the youth audience.

    Speaking on the momentous occasion, S8UL and 8Bit Creatives co-founder Lokesh Jain aka Goldy said, “We are beyond thrilled to receive this award for the third time. It is a testament to our entire team’s hard work, dedication and passion. Over the past four years, we have collaborated with around 560 brands and this financial year alone, we are close to closing deals with over 120 brands, both endemic and non-endemic. We are continuously working towards shaping the future of Indian esports and gaming creators’ economies on a global scale.”

    Naman ‘Mortal’ Mathur, co-founder of S8UL and widely regarded as the ‘Face of Indian Gaming and Esports,’ was also nominated for the ‘Esports Personality of the Year’ category for the third consecutive time. Mortal’s fifth straight nomination at the global Esports Awards highlights his global influence and contribution to the esports community.

    Reflecting on the journey, Mortal said, “Being nominated alongside the world’s top esports personalities is an honour. Our focus at S8UL has always been on pushing the boundaries of what gaming content can be. We strive to deliver messaging that resonates with our audiences and this award is the perfect recognition of that effort.”

    The Esports Awards are a prestigious annual event that celebrates and honours the best of esports all across the world including the players, teams, media, hardware providers, games, events, and personalities. This year’s edition which was streamed live on Twitch, YouTube, and Kick, witnessed a peak viewership of 92.3K, with 8bit Goldy’s live watchalong with S8UL members on his channel drawing the highest individual viewership at 43.2K PV.

    Animesh Agarwal added, “This victory belongs to our fans as much as it does to us. Their unwavering support motivates us to keep raising the bar.”

  • Kanika Kapoor releases ‘Radha Radha’ bhajan celebrating Janmashtami

    Kanika Kapoor releases ‘Radha Radha’ bhajan celebrating Janmashtami

    Mumbai: On the festival of Janmashtami, singer Kanika Kapoor delights her fans with a devotional bhajan, ‘Radha Radha’. This beautiful bhajan, full of devotion and respect, is a tribute to the love between Lord Krishna and Radha.

    ‘Radha Radha’ expresses devotion and love, reflecting the timeless bond that has inspired millions across generations. Kanika Kapoor, known for her dance numbers releases a bhajan with deep emotion, making it a perfect song for the celebrations of Janmashtami.

    Speaking about the song, singer Kanika Kapoor said, “I’ve always wanted to explore the devotional side of music and finally with my own label I was able to do that effortlessly. Radha-Krishna bhajans are so full of love and devotion, and I felt it was the right time to bring that out through my voice. And honestly, I was really touched by the melody and couldn’t resist singing a bhajan. It is timeless and hope the listeners enjoy it as much too.”

    Whether you’re preparing for Janmashtami or simply seeking a moment of peace, ‘Radha Radha’ offers a melodic journey into the divine.

  • Mountain River Films partners with China Intercontinental Communication Centre

    Mountain River Films partners with China Intercontinental Communication Centre

    Mumbai: Mountain River Films (MRF), a trailblazer in international sales and distribution, has forged a partnership with the China Intercontinental Communication Centre (CICC), marking a historic moment for the Indian content industry. This alliance solidified after a year of meticulous negotiations, represents the first collaboration of its kind between CICC and any organisation from the SAARC region.

    The official signing ceremony took place on 23 August 2024, at the CICC headquarters in Beijing, China. This momentous event was graced by the presence of high-ranking Chinese officials and industry leaders, underscoring the significance of this alliance, along with Chandra K Jha, an expert and well-known name in international film distribution and CEO of Mountain River Films.

    This partnership marks a significant step for Mountain River Films in navigating international markets. At a time when the Indian content industry faces challenges, Mountain River Films aims to revive negotiations for Indian films and series in the Chinese market.

    India’s content industry is growing, with more high-quality productions gaining global attention. China, a key market for Indian films, has shown renewed interest, as seen in the successes of films like Dangal, Andhadhun, and Bajrangi Bhaijaan, which collectively earned billions at the Chinese box office.

    Recognising the importance of a smooth market, Mountain River Films is working to ensure Indian content succeeds in China. This agreement with CICC is intended to foster a collaborative relationship between the two countries.

    Mountain River Films’ approach positions the company within the global content industry. This deal could create new opportunities for Indian filmmakers in one of the world’s largest markets.

    As the Indian content industry grows, Mountain River Films remains focused on bringing Indian stories to a wider audience.

    China Intercontinental Communication Centre deputy director Cui Binzhen stated, “Signing of radio and television (TV) business between two sides, opening a new chapter in media exchange and film and TV cooperation. Today, China Intercontinental Communication Centre (CICC) signed a contract with India’s Mountain River Films, jointly building a bridge to enhance people-to-people communication between China and India. We will give full play to our respective strengths, select and broadcast the freshest, most appealing documentaries, films, dramas, animations, and other programs, introduce more excellent Indian films such as “3 Idiots”, “Dangal” and other Indian movies to the Chinese audience through ‘UPanda Cinema Programme ’, enabling more Chinese and Indian audiences to enhance understanding and deepen our friendships. We also look forward to working with Mountain River Films to co-produce films and dramas with both countries’ characteristics that resonate with our people’s emotions and to promote mutual reference and integration between the two sides.”

    Mountain River Films CEO Chandra K Jha stated, “As we know, India and China comprise nearly one-third of the world’s population, and we are the third largest voice in the world. China and India have set remarkable examples as global leaders in various domains. We are the largest producers, the biggest cinema markets, and significant content creators, making our collaboration unique and promising. Unfortunately, there has not been much content exchange between these two nations after COVID, but today’s signing agreement of cooperation will pave the way for more and more content exchange. I am hoping Chinese audiences can once again see beautiful movies from India, so this event is truly a historical moment and a proud moment for Mountain River Film as we are the only organization from SAARC that has entered a high level of cooperation with Intercontinental Communication Centre, which apex body in China to cooperate with major international media.”

  • MobiKwik’s journey spotted on Bharat FinTech story streaming on Disney+ Hotstar

    MobiKwik’s journey spotted on Bharat FinTech story streaming on Disney+ Hotstar

    Mumbai: MobiKwik, a digital financial services platforms, is to be featured in the “Bharat Fintech Story” documentary series, produced by Edstead. This compelling series, now available for streaming on Disney+ Hotstar, highlights MobiKwik’s transformative impact on India’s financial ecosystem by empowering over 150 million people across the country with digital financial products and services.

    The Bharat Fintech Story is the first-of-its-kind docu-series spotlighting five fintech startups that are revolutionizing financial services in India. Among these trailblazers, MobiKwik’s journey is particularly notable, showcasing its evolution from a one-room home office to becoming the first fintech in India to achieve full-year profitability and now preparing for its debut on the stock exchange.

    The documentary delves into the story of MobiKwik’s founders, Bipin Preet Singh and Upasana Taku, and their mission to simplify digital payments and promote financial inclusion for millions of Indians. Through candid interviews and exclusive behind-the-scenes footage, viewers gain insight into the challenges, achievements, and milestones that have defined MobiKwik’s journey.

    One of the key highlights of the episode is MobiKwik’s relentless pursuit of bridging the digital divide, particularly in Tier 2 and Tier 3 cities. From simplifying everyday transactions, and effectively connecting merchants with users to offering seamless credit options, the docu-series showcases how MobiKwik continues to play a pivotal role in the financial lives of millions.

    “MobiKwik’s inclusion in this series is a testament to our commitment to driving financial inclusion and empowering every Indian with digital financial services,” said MobiKwik  co-founder and CFO Upasana Taku. “We are honored to share our story on such a prestigious platform and hope it inspires more entrepreneurs to create meaningful change in the world of fintech.”

    The episode also highlights MobiKwik’s diverse range of products, which serve the hinterlands of India, showcasing its impact in reaching and supporting underserved regions.

    The Bharat Fintech Story on Disney+ Hotstar is a must-watch for anyone interested in the dynamic world of fintech and the future of digital financial services in India.

  • Juju Baby Music drops ‘Sau Gram’ to celebrate Vinesh Phogat and empower women

    Juju Baby Music drops ‘Sau Gram’ to celebrate Vinesh Phogat and empower women

    Mumbai: As Vinesh Phogat, India’s wrestling star, turns 30 on August 25th, Juju Baby Music – Operating under the banner of Artium Originals is excited to drop an empowering new track, “Sau Gram (Main Naa Haari)” on 25 August. Composed by acclaimed music producer Gourov Dasgupta and performed by Deedar Kaur, the song goes beyond celebrating Phogat’s remarkable achievements and is a bold testament to the strength and resilience of women globally.

    Vinesh Phogat’s remarkable journey and fierce performance at the Paris Olympics 2024 have earned her immense admiration across the country. In a gesture to honour her accomplishments and resilience, Juju Baby Music has crafted a track that not only commemorates her success but also addresses broader societal issues faced by women. The track talks about a topic that’s been hotly debated but rarely sung about—the weight women carry, both literally and metaphorically, as reflected in the story of Indian wrestler Vinesh Phogat and the struggles she faced.

    “Sau Gram (Main Naa Haari)” is more than just a song; it’s an anthem for women who constantly battle judgment and criticism. The track uses the metaphor of ‘100 grams’ to represent the weight of these societal pressures. Instead of letting these burdens define them, women are turning that weight into strength—embodying attitude, resilience, determination, confidence, and courage. The powerful line, “Sau Gram ab sab pe bhaari” (This 100 grams will outweigh everything else), perfectly captures the song’s bold and uplifting message.

    The track’s raw emotion and timely message make it a significant release in today’s landscape. By focusing on the untold struggles and silent battles women face daily, “Sau Gram (Main Naa Haari)” aims to inspire listeners to reflect, speak out, and take action. It’s a song that doesn’t just resonate—it challenges the listener to think differently about the burdens women are expected to carry.

    Juju Baby Music renowned music composer/producer and director Gourov Dasgupta who has also composed and produced the song ‘Sau Gram (Main Naa Haari) added, “We created ‘Sau Gram (Main Naa Haari)’ to celebrate not just Vinesh Phogat’s triumphs but the everyday strength of women. We wanted to capture how women are taking control of their narratives and using their experiences to build power. This song is about carrying that weight on our terms and making it our strength.”

    Artium Originals co-founder and CEO Vivek Raicha added, “At Juju Baby Music, our goal is to transform the indie music scene and bring forward meaningful messages. ‘Sau Gram (Main Naa Haari)’ is a testament to Vinesh Phogat’s incredible spirit and a celebration of women’s resilience worldwide. We hope this song inspires listeners, especially women in India to rise above challenges and embrace their own strength.”

    Founded by Vivek Raicha and Ashish Joshi, along with renowned composer Gourov Dasgupta, Juju Baby Music is on a mission to redefine the music industry. The label blends innovative technology with a passion for nurturing new talent, aiming to create impactful and transformative music.

    “Sau Gram (Main Naa Haari)” will be available on YouTube, Spotify, Amazon Music, Zync Music, JioSaavn, and Hungama, making sure its powerful message reaches listeners everywhere.

  • Swastik unveils devotional music with AI-driven art

    Swastik unveils devotional music with AI-driven art

    Mumbai: Swastik Productions bringing Indian history and mythology to life, is set to launch a groundbreaking project that merges traditional devotional music with cutting-edge AI-enhanced art.

    Swastik is to announce “Achyutam Keshavam” the popular Bhajan of the Lord created this Janmashtami presented in the most unique form. The AI-elevated art featured in the video resonates with artistic expression, as it seamlessly merges the power of ancient wisdom with cutting-edge technology to create visually stunning, AI-generated art.

    The visionary founder of Swastik, Siddharth Kumar Tewary has directed this music video and is all set to offer a vibrant and contemporary take on spiritual experiences, making them accessible and engaging for a new generation.

    Music is composed and sung by acclaimed singer Harshit Saxena, who is very popular for his songs for Swastik’s Shrimad Ramayan, and the many Bollywood hits he has to his credit.

    The AI visualisation is done by the talented team at Raj VFX under the able guidance of multi-award-winning Chirag Bhuva.

    As Swastik takes this bold step forward by integrating AI technology into its creative process, this teaser provides a sneak peek into the stunning visuals that will feature in this soulful and melodious rendition of ‘Achyutam Keshavam.’

    Swastik Productions claims that the upcoming song will potentially be the first-ever spiritual music video created using AI. This combination invites listeners to engage with the music on a deeper, more contemplative level, where sight and sound converge to evoke a profound sense of the divine. And is the first in the rollout of content Swastik has planned over the coming months.

    The song will be released on YouTube and will be available on all major music platforms, including Spotify, Apple Music, YouTube Music, Amazon Music, and JioSaavn, reaching devotees and music lovers worldwide

  • If you get my psycho, then you’ll get my cute: Vaani Kapoor

    If you get my psycho, then you’ll get my cute: Vaani Kapoor

    Mumbai: Tinder, in partnership with Viacom18, is back with the fourth season of Tinder’s Swipe Ride. It’s a show that celebrates uninhibited and meaningful conversations about what Indian women want from their dating lives. The first episode this year features bollywood actress Vaani Kapoor and will premiere on Wednesday, August 14, 2024 on Tinder’s Youtube channel and stream exclusively on Viacom18’s OTT platform JioCinema.

    Popular content creator and actor, Kusha Kapila, takes the driver’s seat once again with a celebrity guest in the back. This time it is Vaani Kapoor who steps into the spotlight, bringing her vibrant energy and honest perspectives on love and relationships. Together they pick up a Tinder user, Panthi Shah, a 23-year-old marketing manager and aspiring model, who is on a quest to find romance. With a Tinder bio that reads “Pasta, puppies, and looking for a potential partner in crime,” Panthi is all set for a pottery date planned by her Tinder match, Yash, a graphic designer who shares her love for adventure. Notably, Tinder’s Year in Swipe report talks about how people are increasingly opting for more experiential dates. While coffee date remains the top activity in India, it is closely followed by concerts and festivals, stand-up, movie night, and arcade.

    On this Swipe Ride drive, the girl trio spills the tea on the magic of spontaneous first dates, setting healthy boundaries, self-expression, and how Shahrukh Khan remains the ultimate dream boy who bridges the gap between Gen Z, millennials and boomers.

    Kapoor shares, “As someone in the spotlight, dating can be challenging. People often approach me because of my fame, which can make it difficult to discern genuine intentions. I’m an idealist in love but a realist in life. Finding true chemistry is rare, and when you do, it’s important to seize it with both hands!”

    Tinder user Panthi shared her own dating adventures, revealing how going on 50 first dates this year has been a journey of self-discovery. Interestingly, Tinder’s Year in Swipe report on dating, reveals that singles are less concerned with where their relationship was heading, and more concerned with creating memorable experiences and opportunities – also known as N.A.T.O Dating (a.k.a. Not Attached To Outcomes). It is simply a way for daters to break free from societal pressures and timelines and enjoy ‘the plot’ of making connections and getting to know people.

    “This season of Swipe Ride is all about celebrating the empowered and authentic voices of today’s young women. From spontaneous adventures to unique date ideas, these young women are breaking the mold and embracing what they truly want in their dating journey. It’s been amazing to witness how they’re normalizing open, honest conversations about their desires and expectations. This season, we’re driving into the heart of what makes modern dating so exciting and real, and it’s been incredible to share these moments with them,” added Kusha Kapila.

    Vivek Mohan Sharma, Head –  Branded Content & MTV Properties Revenue, Viacom18 – “At Viacom18, we are dedicated to pioneering storytelling and forging powerful brand partnerships that create meaningful content. Our collaboration with Tinder exemplifies this commitment. The fourth season of Tinder’s Swipe Ride offers a vibrant exploration of the diverse dating journeys of young Indian women, highlighting their self-assurance and clarity in navigating their relationships. This partnership also underscores how we as Viacom18 add value by effectively engaging with the intended set of audiences.”

    “Swipe Ride entering its 4th fourth season is a significant milestone and a testimony of how this show resonates with our audience. It captures the diverse perspectives of young, GenZ Indian women and their dating journeys in a way that’s both relatable and empowering. Whether it’s owning their relationship goals or confidently putting themselves out there, young women daters are being transparent and open to new experiences, connections and possibilities. This show is a reflection of that IRL,” said Tinder India marketing director Anukool Kumar

    Co-created with film director Debbie Rao along with popular writer Supriya Joshi, Swipe Ride series is a product of the coming together of these women who like to call their own shots whether it’s in their personal life, careers, or their dating lives.