Category: iWorld

  • Ecom Express unveils 11-ft ganpati idol crafted from 1001 delivery boxes

    Ecom Express unveils 11-ft ganpati idol crafted from 1001 delivery boxes

    Mumbai: Ecom Express Ltd (“Ecom Express” has unveiled its festive season celebrations with a unique and artistic initiative. In a vibrant display of art, teamwork, and inclusivity, employees gathered at the company’s Mumbai office to construct an awe-inspiring 11-foot Ganpati idol entirely out of 1001 delivery boxes. This unique endeavor not only highlights Ecom Express’s commitment to sustainability but also invites everyone to partake in the joyous celebrations surrounding the festival.

    The unveiling of the Ganpati idol serves as a reminder of the power of collaboration and unity within the Ecom Express family. Employees across various departments contributed to this artistic endeavor, showcasing their dedication and teamwork. The initiative echoes Ecom Express’s commitment to fostering a sense of community among its workforce while embracing cultural traditions that resonate with many in India. The celebration is made even more special by 11 specially abled children who worked with Ecom Express employees to create a beautiful idol, showing how inclusivity boosts creativity and strengthens community bonds.

    This year’s Ganpati celebration emphasises art and creativity as essential components of our societal fabric. By repurposing delivery boxes into a stunning idol, Ecom Express is not only celebrating innovation but also promoting sustainability through creative recycling practices. As the festive season approaches, this heartwarming project sets an inspiring tone for communities to come together in joy and celebration.

  • Insider.in & Bhasha Centre present Tanvi Shah’s ‘Unshared Childhoods’

    Insider.in & Bhasha Centre present Tanvi Shah’s ‘Unshared Childhoods’

    Mumbai: Insider.in and Bhasha Centre, in collaboration with director Tanvi Shah, present ‘Unshared Childhood’, an immersive theatrical experience under their ‘Manch’ initiative. The performance will take place at Winding Road Studios, Titwala, on 14 & 15 September and 21 & 22 September.

    ‘Unshared Childhoods’, conceived and directed by Tanvi Shah, explores human desires and absence in an increasingly isolated world. It showcases eight unsent letters from across the globe, combined with live music, movement, and food to create a unique narrative.

    The performance invites the audience to sit around a handmade patchwork quilt created by generational godhadi weavers, reflecting on their shared pasts. Inspired by party games, Marquez’s short stories, and the image of messages in bottles, the performance seeks to evoke empathy in an intimate setting.

    After the show, participants will interact with the artists and carve telegrams onto clay tablets, recreating one of the oldest forms of expression. Attendees can have their clay pieces fired in a kiln. The experience also includes authentic Maharashtrian food for breakfast and lunch.

    ‘Unshared Childhoods’ premiered in 2019 in Glasgow and has since captivated audiences across Mumbai, performing in spaces like living rooms, art galleries, and rooftop terraces. Tickets for this immersive experience start at Rs 2799 and include pick-up and drop service from Titwala train station. Book now on https://www.insider.in.

  • Sunburn Arena announces Charlotte de Witte India tour this November!

    Sunburn Arena announces Charlotte de Witte India tour this November!

    Mumbai: Sunburn Arena, the electronic dance music (EDM) platform, is set to announce the return of Belgian DJ and record producer Charlotte de Witte for a three-city tour across India this November.

    The tour will begin on Friday, 22 November 2024, in Bengaluru, continue in Delhi-NCR on Saturday, 23 November 2024, and conclude in Mumbai on Sunday, 24 November 2024. Fans can expect Charlotte de Witte to bring her distinct techno sound to Sunburn Arena.

    Tickets for Sunburn Arena featuring Charlotte de Witte will be available on 11 September 2024 at noon, exclusively on BookMyShow.

    Charlotte de Witte made her debut in India at Sunburn Goa 2023, becoming the festival’s first female headliner. Known for her dynamic sets, she has since maintained her position in the electronic music scene, earning recognition as the World’s Best Techno DJ at the DJ Awards.

    With over a decade in the industry, Charlotte de Witte began her rise with the release of her debut EP, ‘Weltschmerz,’ in 2015. She is known for tracks like ‘The Healer,’ ‘Heart of Mine,’ and her remix of ‘The Age of Love’ with DJ Enrico Sangiuliano. As the founder of KNTXT, a record label focused on techno, she continues to influence the genre.

    Ahead of her visit, Charlotte De Witte said, “Returning to India for Sunburn Arena is like coming home. I can’t wait to bring my passion for techno to such an incredible crowd and create unforgettable memories together!”

    As the countdown begins for the tour, Sunburn CEO Karan Singh added, “We are ecstatic to bring Charlotte de Witte back to India. Her powerful sound and electrifying performances have always resonated with the Indian audience and built the underground techno scene, and we are certain that this tour will be another landmark event in the history of Sunburn Arena. Get ready for an immersive experience that will take you on a journey through the very best of techno!”

    Tuborg Zero Packaged Drinking Water Sunburn Arena ft. Charlotte De Witte is presented by Absolut Mixers, driven by Hyundai, with electronics retail partner Reliance Digital, styled by Jack & Jones, powered by RuPay and event by Spacebound and Vendetta.

  • HealthKart partners with Unicommerce to boost e-commerce operations

    HealthKart partners with Unicommerce to boost e-commerce operations

    Mumbai: Omnichannel nutrition products retailer Bright Lifecare Pvt Ltd, operating under the brand name HealthKart, has partnered with Unicommerce, an e-commerce enablement SaaS platform, to strengthen its e-commerce supply chain in multiple ways.

    Healthkart has adopted Unicommerce’s multi-channel order management and warehouse management solutions to automate order processing and fulfillment through its own website and across multiple marketplaces for its nutritional products under brand names including MuscleBlaze, Gritzo, and HK Vitals.

    It will also use Unicommerce’s seller management panel to enable 400 plus sellers on the Healthkart marketplace to fulfill orders directly from their respective location. The seller management panel facilitates HealthKart with a diverse range of sellers and vendors, expanding the product catalog for their platforms. This enables HealthKart to maximize sales while orders are fulfilled directly from the seller’s location, resulting in significant cost and resource savings.

    Utilizing Unicommerce’s comprehensive suite of technology solutions, HealthKart is enabling different aspects of its e-commerce operations highlighting the growing importance of technology for a business.

    Talking about its partnership, HealthKart SVP Siddharth Jain said, “We are a new-age brand with technology at our core. As the demand for health and fitness products continue to grow among Indian consumers, we are focused on embedding best-in-class technology solutions to enhance the experience and efficiency for our buyers, vendors and others users.”

    “Health & Fitness have become a prominent e-commerce segment and we are excited to be a part of HealthKart’s growth journey as their technology provider.” said Unicommerce MD & CEO Kapil Makhija.

  • Club FM’s Teachers Day Campaign Champions Respect for Women – Teach our boys

    Club FM’s Teachers Day Campaign Champions Respect for Women – Teach our boys

    In response to the alarming rise in atrocities against women and the recent Kolkata rape case, Club FM launched a groundbreaking campaign on Teachers Day aimed at fostering respect for women. Coordinating with schools across Kerala, Club FM executed a three-pronged initiative – on-air, on social media, and on the ground—to drive a critical message: teach boys to respect women and their freedoms.

    The campaign featured teachers speaking out on radio, advocating a shift from advising girls on their behavior to educating boys on respect and equality. Teachers emphasized the importance of allowing women to express themselves freely—through their choices in attire, social media presence, and daily activities. This powerful message was not only broadcasted on-air but also visually represented across social media platforms.

    In addition to the radio and social media components, Club FM organized 15 interactive sessions in mixed-gender senior secondary schools. These sessions facilitated direct conversations between teachers and students about respect and gender equality, reaching both boys and girls. Furthermore, radio modules were distributed to 60 schools with existing radio facilities, ensuring the campaign’s message reached an extensive audience.

    The initiative successfully engaged approximately 50,000 students directly and reached an estimated 5.4 million listeners, according to IRS 2019 Q4 results. The campaign represents Club FM’s commitment to innovative consumer engagement and its dedication to driving meaningful social change.

    For more information and to view the Instagram coverage, please follow 

     

  • Warner Bros Discovery announces Reality Ranis of The Jungle

    Warner Bros Discovery announces Reality Ranis of The Jungle

    Mumbai: Warner Bros Discovery has unveiled the promo for Reality Ranis of the Jungle, a survival adventure reality show. Premiering on 23 September, the 10-episode series will feature an all-female cast of twelve reality stars trading their luxurious lifestyles for an ‘off-grid’ adventure in the jungle. Hosted by Varun Sood, the show will air on Discovery Channel and the OTT platform discovery+. The show will feature a diverse lineup of popular reality stars, including models, entrepreneurs, and police officers, showcasing well-known names like Pavitra Punia, Eksha Kerung, Bebika Dhurve, and Anjali Schmuck making their debut together in this exhilarating survival-adventure series.

    Talking about the show, Warner Bros Discovery, South Asia head of factual lifestyle cluster Sai Abishek said, “As the category leader in the non-fiction content segment, we know our audiences have a strong appetite for adventure reality shows. Our fans trust us for authentic and thrilling experiences, and we are excited to elevate this connection with ‘Reality Ranis of the Jungle.’ By challenging twelve popular reality stars from all walks of life in wild terrains, we are pushing them out of their comfort zones and testing their survival skills in an exhilarating way.”

    The Reality Queens of the Jungle format is distributed worldwide by Warner Bros International Television Production.

  • Prime Video to premiere Thalaivettiyaan Paalayam globally on 20 September

    Prime Video to premiere Thalaivettiyaan Paalayam globally on 20 September

    Mumbai: Prime Video has announced the global premiere date for its upcoming Tamil Original comedy-drama series Thalaivettiyaan Paalayam. Directed by Naga, written by Balakumaran Murugesan, the eight-episode series is produced by The Viral Fever (TVF).

    It offers a heartwarming glimpse into rural Tamil Nadu brought to life by a superbly talented cast, including Abishek Kumar, Chetan Kadambi, Devadarshini, Niyathi, Anand Sami, and Paul Raj in pivotal roles. Thalaivettiyaan Paalayam is set to premiere exclusively on Prime Video in India and over 240 countries and territories worldwide on 20 September in Tamil, with subtitles in English. Thalaivettiyaan Paalayam is the latest addition to the Prime membership.

    The comedy-drama series follows Sidharth (Abishek Kumar), an engineering graduate from Chennai, who reluctantly takes on a job far outside his comfort zone as a secretary in the remote village of Thalaivettiyaan Paalayam. As he navigates the quirks of rural life and its eccentric villagers, he finds himself caught up in a comedy of errors full of twists and turns.

    “The ever-evolving tastes and preferences of our diverse audience drive us to expand our local language content with authentic, relatable, and engaging stories. Collaborating with longstanding partners like TVF, who share our vision of delivering fresh, innovative, and rooted narratives, we are excited to present the Tamil Original comedy-drama Thalaivettiyaan Paalayam. Written by Balakumaran Murugesan, this series brings a delightful blend of humour with heartwarming moments through a simple yet gripping narrative, making it an irresistibly binge-worthy entertainer. With its authentic rural charm and universal themes of community dynamics, brought to life by an exceptionally versatile ensemble cast, it is sure to captivate audiences,” said Prime Video India director of content licensing Manish Menghani. “We are confident that Thalaivettiyaan Paalayam will engage viewers not just in Tamil Nadu, but across India and worldwide.”

    The Viral Fever (TVF) president Vijay Koshy shared, “It has been wonderful to partner with Prime Video to present the Tamil Original series Thalaivettiyaan Paalayam. The entire team has done a fantastic job of authentically capturing the simplicity and sometimes challenging aspects of everyday life in a small rural village, with humour and authenticity. I’m deeply grateful to our phenomenal cast and every crew member whose passion and hard work have brought this show to life. We couldn’t have done this without TVF’s in-house stalwarts Deepak Mishra who is the director of Panchayat (S1-S3) and Shreyansh Pandey who is the head of TVF Originals. We are confident that Thalaivettiyaan Paalayam will strike a chord with viewers both in India and around the world when it premieres globally on Prime Video on 20 September.”

    Follow Indiantelevision.com on WhatsApp channel for the latest updates: https://whatsapp.com/channel/0029VaiosNqGE56fCGRIuX1Z

  • Decathlon and Zepto partner to deliver sports goods in 10 mins

    Decathlon and Zepto partner to deliver sports goods in 10 mins

    Mumbai: Decathlon India, a sports products brand, and Zepto, known for its rapid delivery service, have announced a strategic partnership to improve access to sporting goods across India. This collaboration represents a notable development in India’s quick commerce sector, enhancing the availability of high-quality sports and fitness products.

    Starting in September, users in 16 cities, including Mumbai, Bengaluru, Delhi-NCR, Chennai, and Hyderabad, can shop Decathlon’s range of sporting goods through the Zepto platform. Customers will have access to a variety of sports products, including fitness equipment, running shoes, and yoga mats, enabling them to easily obtain the gear needed for their active lifestyles.

    On the announcement, Zepto CEO Aadit Palicha shared, “We are thrilled about Decathlon being a part of the Zepto family and I thank our sellers for having enabled this. We believe in promoting an active lifestyle and are excited about the opportunity to work with our sellers to make fitness products more accessible to millions of Indians.”

    Further commenting on this announcement, Decathlon India CEO Sankar Chatterjee said, “We are excited to collaborate with Zepto to bring greater access to a wide range of sports products for our fellow Indians. As the demand for an active lifestyle in the Country continues to grow, we are committed to being part of this journey. This partnership further strengthens our mission to move people through the wonders of sport by quickly and efficiently delivering sporting products and equipment directly to their doorsteps.”

    This announcement follows Decathlon’s recent move to enhance the shopping experience by integrating physical and online retail. As Decathlon seeks to expand access to sports, Zepto is emerging as a key player in the quick commerce sector for established brands. By partnering with Decathlon, Zepto underscores its commitment to delivering both quality and convenience. Fitness enthusiasts and sports lovers can now access Decathlon’s products with the speed and reliability Zepto is known for.

  • Amish Tripathi and Nouredine Abboud team up for ‘The Age of Bharat’ Game set in ancient India

    Amish Tripathi and Nouredine Abboud team up for ‘The Age of Bharat’ Game set in ancient India

    Mumbai: Tara Gaming Ltd has announced an ambitious new entertainment franchise titled “Bharatvarsha / The Age of Bharat,” set against the backdrop of ancient India. This venture will kick off with the launch of a AAA fantasy video game by late 2026. AAA (triple-A) games are known for their high budgets and significant backing from major publishers.

    The project aims to weave the rich narratives of Indic heritage into digital interactive entertainment, with plans to expand into films, TV series, and merchandise. Bestselling author Amish Tripathi, famous for his “Shiva Trilogy” and “Ram Chandra series,” will helm the narrative development, while seasoned game producer Nouredine Abboud, known for his work on “Ghost Recon Wildlands” and his 20-year tenure in the gaming industry, including Ubisoft, will oversee production.

  • Dolby Atmos brings immersive audio to Battlegrounds Mobile India

    Dolby Atmos brings immersive audio to Battlegrounds Mobile India

    Mumbai: Krafton, the makers of Battlegrounds Mobile India (BGMI) and Dolby Laboratories have announced that Dolby Atmos immersive audio is now available in BGMI Arena or Team Death match mode, placing life-like sound at the forefront of the gaming experience. With this collaboration, Indian consumers with Dolby Atmos-enabled Android mobile devices will be able to experience BGMI in Dolby Atmos, allowing mobile players to love their favorite game even more with Dolby.  

    Krafton India’s head of business development Seddharth Merrotra said, “Sound is a transformative element in mobile gaming, and we are absolutely thrilled to introduce the groundbreaking Dolby Atmos immersive audio experience to BGMI. Dolby Atmos will significantly boost the gaming experience, offering players much deeper engagement. At Krafton, our passion for pushing the limits of mobile gaming drives us to explore and integrate the latest innovations. We are excited to see our players’ reaction and look forward to delivering more such experiences in the future.”

    “We are thrilled to bring Dolby Atmos immersive audio to BGMI, one of the most popular mobile games in India,” said Dolby Laboratories director marketing – India, Sameer Seth. “Dolby Atmos places the player in the center of the action as combat sounds come alive, immersing them into the game-world and enabling pick up of the subtle surrounding details, which provides a competitive advantage. Our collaboration with Krafton and device makers like Xiaomi ensures consumers with easy and seamless access to this fantastic Dolby Atmos gaming experience on their mobile devices.”

    Xiaomi India CMO Anuj Sharma expressed his views on the mobile gaming experience, “Gaming has become a significant passion for the Indian audience, with consumers now seeking immersive, true-to-life experiences on their smartphones. Xiaomi is excited to partner with Dolby and Krafton to elevate the mobile gaming experience to new heights. By integrating Dolby Atmos into BGMI on Redmi Note 13 Pro+ 5G, we’re bringing gamers closer to the action, making every moment more vivid and thrilling than ever before.”

    Sound is essential in gaming, and Battlegrounds Mobile India enhances its audio with Dolby Atmos. This technology allows players to hear the battlefield with clear detail and detect crucial sounds, such as footsteps from nearby opponents, with precision. Dolby Atmos creates immersive soundscapes, making each match in Battlegrounds Mobile India a highly realistic gaming experience.