ITV

Category: iWorld

  • TV9 Bangla unveils Durga Puja song

    TV9 Bangla unveils Durga Puja song

    Mumbai: Highlighting the spirit of Durga Puja in a unique style, TV9 Bangla launched a campaign showcasing popular areas in Kolkata frequented by pandal hoppers, including Bagbazar, known for its traditional theme, and Maddox puja, famous for its youthful crowd. It also mentions Bosepukur, which was among the first to introduce theme pujas in Kolkata and features the light and décor of Ekdalia Evergreen. Additionally, the song recalls notable pujas in Naktala and Samaj Sebi, among others.

    The campaign features two protagonists visiting pandals across the city while the TV9 Bangla OB van travels to district hotspots in Bengal, including Hazar Duari, Bandel Church, and Cooch Behar Raj Bari. Highlighting the tagline “Na Dekhleyi Noye,” meaning not complete without seeing, the new campaign song emphasizes that the day’s news from TV9 Bangla is essential, just as seeing Ma Durga during Durga Puja is necessary, with the music capturing the festive spirit.

    The campaign’s visuals combine AI and graphics, with hand-sketched and painted elements animated to match the background score. AI enhances the animation, and VFX is used for special effects after framing each shot.

    The campaign song features contributions from NEO – The Creative Company as the agency, music composed by Ishaan, and vocals by Upal Sengupta.

    On this occasion, TV9 Bangla managing editor and business head Amritanshu Bhattacharya asserted, “TV9 Bangla has been serving ground-breaking and factfinding news across Bengal. With Durga puja approaching, we are proud to present a contemporary puja release campaign that has a realistic touch of news. On deploying AI technology and graphical representation, this song will ring into the mood of festivities.”

  • Zee5 adopts common media application format

    Zee5 adopts common media application format

    Mumbai: Zee5 has successfully adopted the common media application format (CMAF) at a wider scale to transform content delivery and enhance viewer experience. The innovative move, implemented by the company’s technology & innovation centre based in Bengaluru, facilitates smoother video playback across devices and allows Zee5 users to experience good AV quality even in areas with low internet bandwidth.

    By optimising bandwidth consumption and reducing operational costs, Zee5 is expanding its reach to 100 million users, ensuring more viewers can have access to high-quality streaming. CMAF is a versatile and extensible standard designed to package segmented media, enabling seamless cross-device compatibility. By adopting CMAF, Zee5 is not only ensuring an uninterrupted viewing experience but also reducing latency, a critical factor in live streaming of sports, news and events.

    Reflecting on the impact of CMAF, Zee’s chief technology and product officer Shiva Chinnasamy said, “Our strategic focus is to provide best-in-class AV experience even in areas with low internet. CMAF allows us to serve content more efficiently, ensuring no data wastage while delivering high-quality immersive experiences to every viewer, no matter their bandwidth. Zee5 is focusing on building in-house capabilities to provide robust services and experience to their consumers and adoption of CMAF is a crucial step to achieve the same.”

    Zee5 India chief business officer Manish Kalra said, “At Zee5, we remain focused on enhancing viewer experience through cutting-edge technology. Adopting the Common Media Application Format (CMAF) is a step forward in Zee5’s vision to democratise access to quality entertainment. This ensures that even in regions with low internet connectivity, our users can enjoy seamless viewing experiences. This strategic move reflects our commitment to bring quality content to a broader audience, which also aligns with our goal of delivering immersive entertainment across multiple devices. CMAF represents a significant step in further refining how our viewers engage with content on our platform.”

    Commenting on the success of the format, Zee’s SVP & head of video engineering Suneel Khare said, “The implementation of CMAF is strategic. It allows us to streamline and improve our content delivery, enabling real-time low-latency streaming while significantly reducing data requirements. This enhancement ensures smoother playback even in regions with low bandwidth, expanding Zee5’s reach to a broader audience, including those with limited internet access.”

    Zee5’s successful implementation of CMAF has resulted in several key advantages, including:

    . Low-latency streaming: Essential for live events, CMAF ensures near real-time video delivery, minimizing delays and enhancing live event viewing.

    . Bandwidth optimization: The efficient CMAF packaging reduces data consumption, enhancing video quality in low-bandwidth environments.

    . Cross-device compatibility: CMAF supports both HLS (HTTP live streaming) and DASH (Dynamic Adaptive Streaming over HTTP) formats, ensuring consistent video playback across mobile devices, Smart TVs, and more.

    . Future-ready encryption: CMAF utilises Widevine CBCS technology, a standard for content protection that allows for seamless playback across both Apple & Android devices and ensures a seamless and secure streaming experience.

    Zee’s principal architect of video engineering Rahul Banerjee added, “With CMAF, the real-time improvements in video quality and reduced buffering have significantly enhanced viewer engagement. This upgrade ensures viewers enjoy higher-quality streams with minimal delays, even in regions with weaker internet connectivity.”

    CMAF has enhanced the viewer experience and provided operational benefits for Zee5. By optimising content packaging, it has reduced storage requirements by over 30 per cent while keeping CDN (content delivery network) costs stable despite increased demand for higher-resolution content. Additionally, CMAF’s scalability allows Zee5 to expand its global reach in over 12 languages, maintaining consistent performance during peak usage.

    With CMAF, Zee5 improves operational efficiency and strengthens its commitment to delivering quality content to a diverse audience. The platform’s approach to content packaging and delivery positions it well for the evolving OTT landscape.

  • Oscar-nominated filmmaker Shaunak Sen to head Tasveer Film Festival jury

    Oscar-nominated filmmaker Shaunak Sen to head Tasveer Film Festival jury

    Mumbai: Tasveer, the premier South Asian film festival in the United States, has revealed the jury for the 19th annual Tasveer Film Festival (TFF), which runs from 17 to 20 October 2024. Known for showcasing bold and diverse South Asian voices, the festival has earned its place as one of the most important cultural events for South Asian cinema in North America, particularly after receiving Oscar-qualifying status in 2023.

    This year’s jury is led by Academy Award-nominated filmmaker Shaunak Sen (All That Breathes) and includes a roster of notable industry figures including Geeta Vasant Patel, Emmy-nominated director of House of the Dragon and Ahsoka; Omi Vaidya, the beloved Indian-American actor and filmmaker from 3 Idiots; and Elham Ehsas, BAFTA-nominated and Oscar-shortlisted director of Yellow. Also serving on the jury are Kanak Mani Dixit, a leading journalist and civil rights activist from Nepal, and Samia Zaman, a prominent Bangladeshi producer and president of the International Film Initiative.

    Other key members include Beena Sarwar, a Pakistani-American journalist and human rights advocate; Arshad Khan, an award-winning filmmaker based in Canada (Abu); Saket Saurabh, an acclaimed cinematographer; and Priya Vashist, a professor and filmmaker focused on queer South Asian stories. The jury will be led by Chaitanya Sareen, an executive producer behind acclaimed films such as Meet the Patels and Yellow.

    “I have long admired Tasveer’s unwavering commitment to amplifying South Asian voices worldwide. It is a privilege to return to Tasveer as president of the 2024 Film Festival jury and contribute towards this important mission.” said Shaunak Sen, president of the 2024 jury.

    The Tasveer Film Festival has grown significantly, with nearly 500 submissions this year from countries including the UK, Portugal, Sri Lanka, Bangladesh, Afghanistan, and the U.S. A total of 110 films have been selected, with a strong focus on themes of female empowerment, LGBTQIA+ issues, resilience, and immigrant stories. The films will spotlight underrepresented perspectives, with unique explorations of masculine emotions, elderly experiences, and euthanasia.

    The festival will culminate in an award ceremony on October 20 at Seattle’s PACCAR IMAX Theater. Categories include best feature narrative, Best documentary, Best short narrative, and audience choice awards. Notably, the winning short film will become eligible for consideration at the 2025 Academy Awards. Last year’s winner, Yellow (directed by Elham Ehsas), was shortlisted for the 96th Academy Awards

  • Hallmark upgrades OTT using Accedo One

    Hallmark upgrades OTT using Accedo One

    MUMBAI: When Hallmark was looking at relaunching its streaming service, it reached out to its partner Accedo and extended its partnership. Together, the two elevated the features – as part of Accedo One –  of its newly rebranded streaming service, Hallmark+ which officially launched on 10 September.  

    According to an Accedo release, Hallmark+, seamlessly integrates ad-free viewing with exclusive retail and product benefits, offering fans an unparalleled Hallmark lifestyle experience. 

    The features are: 
    Unauthenticated homepage: This feature allows potential users to explore and experience the richness of Hallmark+ without the need for immediate sign-up. With this feature, Hallmark+ aims to entice new users through a compelling initial interaction, fostering trust and interest even before they commit to a subscription.

    Conditional containers: Conditional containers display content tailored to individual user preferences, behaviours and login status. 

    Gifting options: In line with Hallmark’s tradition of celebrating relationships and special moments, the new gifting options provide users with the ability to purchase and send Hallmark+ subscriptions. This feature reinforces Hallmark’s position as a thoughtful and heartfelt brand, perfect for gifting during holidays, birthdays, and other special occasions.

    Design facelift: To align with modern user expectations, a complete redesign of the OTT service interface was undertaken. The new design is intuitive, user-friendly, and visually appealing, providing a fresh and seamless navigation experience.

    “The support we received from the Accedo team during this intense period was unwavering. Utilising Accedo One platform to further grow and expand our offering has accelerated our progress tremendously, allowing us to bring Hallmark+ to market fast and greatly optimize our internal resources,” says Hallmark Media. SVP technology Lusha Bodie.

    “We are highly impressed with the Hallmark team, its ambitious vision, and the new direction of Hallmark+. We believe this will greatly benefit its loyal customers. It is especially encouraging to see Hallmark leveraging several new key features of Accedo One in its re-launch,”  says Accedo SaaS Products SVP Fredrik Andersson.

  • Prime Video presents: Trailblazers, celebrates women of Prime Video & Amazon MGM Studios

    Prime Video presents: Trailblazers, celebrates women of Prime Video & Amazon MGM Studios

    Mumbai: The inaugural Prime Video presents: Trailblazers took place in London today, an event celebrating the women of Prime Video and Amazon MGM Studios. Hosted by Amazon MGM Studios head Jennifer Salke and Prime Video International VP Kelly Day, the showcase featured guest appearances from actors Priyanka-Chopra Jonas, Octavia Spencer, Bryce Dallas Howard, directors Charlotte Brändström and Louise Hooper, and producers Amy Pascal, Sue Vertue and Lindsey Weber, at Queen Elizabeth Hall at London’s South Bank Centre.

    Creative talent from both in front of and behind the cameras joined Salke and Day at the event, attended by industry guests and Prime Video female executives, including global heads of Amazon MGM Studios and regional Prime Video leaders. Hosted by broadcaster Clara Amfo, the event discussed global franchises, appealing to younger audiences, and the rise of action heroines. Participants included Priyanka Chopra Jonas, Octavia Spencer, the cast and directors of The Lord of the Rings: The Rings of Power, and Bryce Dallas Howard. The event previewed international series and films like Citadel: Diana, The Devil’s Hour Season 2, Culpa Tuya, My Fault: London, La Virgen Roja, The Office Australia, and Pimpinero: Blood and Oil.

    During the live showcase, Jennifer Salke commented: “We’ve had a mission to be a destination for women all around the world, and we’re starting to see progress with that” and Kelly Day added “we’ve expanded the storytelling so much for women, and it’s brought so many new customers to the service and ignited a lot of passion for our female viewers.”

    As part of an on-stage fireside chat, Octavia Spencer said, “For me, there weren’t a lot of female executives. So, to see how vastly different the industry is, how many opportunities are made available to us, I think it’s imperative that we come into the industry with as much in our arsenal as we can give.”

    Commenting on the upcoming Australian Original adaption of The Office, Felicity Ward told Clara Amfo: “Ricky Gervais approved a female lead. He was very excited about a female lead” and on the importance of female commissioners, Laura Osma (Pimpinero: Blood and Oil) said “so many stories have been hidden for so long but now we can delve into them”.

    During a fireside conversation with Jennifer Salke, on what the industry is getting right, Priyanka Chopra Jonas said, “I was wanting to get out of the box and here with Amazon is where I got that, it takes huge courage to back local stories”

    “Women are at the core of our business – from our incredible actors, our inventive producers and our executive teams,” said Amazon MGM Studios head Jennifer Salke. “We also know that women around the world love to be moved by incredible storytelling and we look forward to bringing them all a compelling slate featuring some of the most talented women working both in front and behind the camera.”

    “As we look to grow Prime Video internationally, women will be central to driving that success,” added Day. “From the millions of viewers globally, to the women running the Prime Video and Studios teams in Europe, Latin America, Asia-Pacific and the US, to the women starring in and delivering our biggest shows and movies, Prime Video is being shaped by trailblazing women.”

    The following announcements were made at Prime Video presents: Trailblazers:

    . Greenlight: Prime Video announced a spinoff series, The Untitled Neagley Project, starring Maria Sten (Reacher, Swamp Thing). Created by co-showrunners and executive producers Nick Santora (Reacher, Prison Break) and Nicholas Wootton (Law & Order, Prison Break), and produced by Amazon MGM Studios, Skydance Television, and CBS Studios, the series will premiere on Prime Video in over 240 countries. It follows Frances Neagley, a private investigator, seeking justice after a friend’s suspicious death.

    . First-look clip: An exclusive clip from Citadel: Diana, the highly anticipated Italian series from the Citadel universe, was revealed. Starring Matilda De Angelis, the action sequence is set at the Cretto di Gibellina in Sicily. De Angelis performed most of her own stunts, with the series featuring approximately 850 stunts. The show premieres globally on 10 October.

    . First-look images: Images from the new UK Original movie My Fault: London, set to launch in 2025, were unveiled. Based on Mercedes Ron’s bestselling Culpables trilogy and following the success of Culpa Mia, it stars Asha Banks and Matthew Broome.

    . Trailer: The official trailer for Season 2 of The Devil’s Hour was introduced by Jessica Raine. Premiering globally on 18 October, the psychological thriller stars Peter Capaldi, Nikesh Patel, Phil Dunster, and new cast member Saffron Hocking.

    .  Skills: The £10 million Prime Video Pathway programme, launched in 2022, has seen 64 per cent of all places filled by women, including in traditionally male-dominated fields like Sound, Camera, and Lighting at the National Film and Television School Craft Academy.

  • JioCinema Premium unveils festive October lineup

    JioCinema Premium unveils festive October lineup

    Mumbai: As the festive season approaches, JioCinema Premium rolls out a thrilling lineup of shows and movies for October, ensuring a perfect blend of entertainment for everyone. From reality shows to international dramas, JioCinema’s offerings promise to keep audiences hooked throughout the month.

    Kicking off on 6 October, Bigg Boss returns for its 18th season with Salman Khan as host, offering exclusive behind-the-scenes content on JioCinema. Additionally, Bigg Boss Kannada 11 will stream simultaneously on the platform, complete with interactive features for viewers.

    For fans of international dramas, Suits premieres in Hindi on 11 October, bringing the excitement of legal battles at a fictional New York law firm to a wider audience. On 19 October, get ready for the latest season of Shark Tank, where entrepreneurs pitch their business ideas. The highly anticipated Furiosa: A Mad Max Saga, starring Anya Taylor-Joy, hits the platform on 23 October. Meanwhile, The Penguin, starring Colin Farrell, continues to release weekly episodes every Monday.

    Bollywood premieres include Amar Prem Ki Prem Kahani on 4 October, featuring Aditya Seal and Sunny Sharma, and The Miranda Brothers, starring Harshvardhan Rane and Meezan Jaafri, which releases on 25 October. Both films promise to keep movie lovers entertained.

    For the younger audience, new episodes of Chikoo and Bunty arrive on 11 October, while a Motu Patlu mini-movie will stream on 21 October before its TV debut.

    Get ready to binge-watch this festive season with JioCinema Premium’s exciting content lineup.

  • Terribly Tiny Tales partners with Philips to launch ‘Bean There Done That’

    Terribly Tiny Tales partners with Philips to launch ‘Bean There Done That’

    Mumbai: India’s micro-content platform – Terribly Tiny Tales (TTT) has announced the launch of its latest IP, Bean There Done That, just in time for International Coffee Day on 1 October. This social-first initiative aims to unite coffee lovers nationwide, sharing their passion for the beloved beverage through stories, rituals, and personal experiences.

    TTT has partnered with Philips to kick off the inaugural season of this IP, featuring the innovative Philips Latte Go coffee maker. This cutting-edge machine brings café-style coffee made from fresh beans right into Indian homes, making it a must-have for all coffee aficionados.

    “We’re excited to collaborate with Philips on ‘Bean There Done That,’ a partnership that extends beyond International Coffee Day. Our goal is to cultivate a community of coffee lovers and inspire more people to experience the joys of the perfect brew,” said Terribly Tiny Tales CEO Anuj Gosalia.

    Versuni CMO Pooja Baid added, “Philips Latte Go Coffee machine is a perfect partner to the TTT’s initiative. As Indian coffee connoisseurs are gearing up to create their perfect brews at home, we capture this momentum by making cafe-quality beverages accessible at home at the touch of a button.”

    Bean There Done That invites TTT’s vibrant community to share their personal coffee stories, including at-home coffee rituals, favorite twists on classic brews, and how coffee enhances their ‘me time’. The campaign will feature a series of engaging social media posts, short videos, and interactive content centered around coffee culture, inspiring more Indians to share their coffee journeys, one cup at a time.

  • Shark Tank India season four filming begins

    Shark Tank India season four filming begins

    Mumbai: After three game-changing seasons, Shark Tank India is back with an all-new season. This season is once again set to showcase innovative ideas and deals that could influence the future of start-ups in India.

    The shooting of the first episode has kicked off with a lineup of impressive sharks: People Group, founder and CEO Anupam Mittal; boAt Lifestyle, co-founder and CMO Aman Gupta; Emcure Pharmaceuticals Ltd, executive director Namita Thapar; Lenskart, co-founder and CEO Peyush Bansal; and OYO, founder and group CEO Ritesh Agarwal. As the season unfolds, audiences can look forward to the addition of new sharks to the panel, bringing their dynamic energy and entrepreneurial expertise to the mix.

     

     

    This season promises an exciting twist with the dynamic duo of comedian Ashish Solanki and Sahiba Bali taking the role as hosts, ready to bring their unique flair to the show.

    Since its debut, Shark Tank India has encouraged countless Indians to present their entrepreneurial dreams. This year’s campaign, “Sirf Dream Job Nahi, Apne Dream Idea Ke Peeche Bhaagega India,” will showcase passionate entrepreneurs and dreamers pitching their best to turn their aspirations into reality.

    Stay tuned for updates on Shark Tank India 4, coming soon to Sony LIV.

  • How to Prepare for Your Divorce

    How to Prepare for Your Divorce

    Preparing for divorce is key to ensuring a smooth and successful process. Getting yourself ready for divorce allows you to weigh your divorce options so you can pick the best approach. It eliminates the risk of settling for the first divorce lawyer you come across because you have enough time to research and interview several attorneys. Since getting divorced isn’t cheap, preparing for it ensures you have enough money to complete the process. Discussed below is how to prepare for divorce.

    1.  Make plans for the kids

    Divorce with children comes with many changes. There are many decisions to make to ensure your kids’ well-being and best interests. When preparing for a divorce involving children, you must plan how you’ll navigate matters related to child support and custody. You and the other parent should decide on factors such as:

    ●  Who the kids will live with 
    ●  How you’ll make decisions for the children 
    ●  Child support 
    ●  Custody and visitation 
    ●  Your parenting plan

    If you and the other parent cannot arrive at an agreement out of court, then the custody issues will be resolved by a judge. You can visit here for professional legal advice and assistance with your child custody case.

    2.  Hire a divorce lawyer

    Whether your divorce is contested or amicable, you need a divorce lawyer. A skilled divorce attorney will help:

    ●  Prevent unnecessary conflict and prepare a fair separation agreement while safeguarding your interests 
    ●  When negotiating financial matters during divorce, such as spousal and child support, things may turn contentious. A divorce lawyer can give you the necessary legal guidance while helping you navigate through conflict points 
    ●  Ensure you don’t agree to things that are against your interests without knowing what you’re doing 
    Since divorces often include disagreements and disputes that can be hard to resolve, a skilled attorney will negotiate on your behalf to ensure a mutually beneficial agreement is amicably arrived at.

    3.  Understand your divorce options

    There are various ways to get divorced. Understanding your divorce options is key to helping you pick the most suitable alternative for your situation. They include:

    ●  Mediation: It involves divorcing couples sitting together with a mediator to help them communicate and make decisions on critical matters 
    ●  Litigation: In this process, each divorcing partner retains an attorney. One spouse files the petition or complaint for divorce, and the other one is served the documents formally, after which the case begins 
    ●  Collaborative divorce: It’s where the involved persons agree not to litigate. Instead, they work together to negotiate and agree on the divorce terms 

    4.  Gather the necessary documents

    Since divorce involves extensive paperwork, gathering the necessary documents beforehand can help ensure a smooth process. Consulting a divorce attorney can help you determine the documents to prepare in readiness for your divorce, including:

    ●  General financial records: Sharing finances is one of the most complex aspects of a divorce. As a married couple, you’ll have to provide sufficient paperwork to give a detailed view of your financial situation. You may require income documentation like paystubs, employment records, banking details, life insurance policies, and more

    ●  Debt documentation: It includes mortgages, student loans, credit cards, personal loans, tax debt, and more 
    ●  Shared assets: They include those you brought into marriage plus those you acquired together as a couple

     Endnote

    Divorces are complex and time-consuming. However, preparing for divorce can help ensure a seamless process. You can get ready for your divorce by making plans for the kids, hiring a divorce lawyer, understanding your divorce options, and gathering the necessary documents.

    Disclaimer: This article does not have journalistic/ editorial involvement of indiantelevision.com. indiantelevision.com group or its websites does not endorse/ subscribe to the contents of the article/advertisement and/or views expressed herein.

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  • Northern Waves TV conference unveils 2024 agenda

    Northern Waves TV conference unveils 2024 agenda

    Mumbai: Northern Waves TV, the streaming TV conference in the Nordics, has announced its agenda featuring speakers from various broadcasters and streaming service providers. Scheduled for Thursday, 24 October 2024, in Oslo, the conference will include keynote speakers from Viaplay, NRK, SVT, NBCUniversal, TalkTalk, and others. Hosted by Oslo-based Norigin Media since 2018, including virtual formats during the pandemic, the event will highlight business, products, and innovation in the streaming TV industry.

    The unique keynote format and day-long conference boasts a line-up of global speakers including:

    ●    Google, head of video partnerships Northern Europe, Tim DuBois  

    ●    Telia, CTO of TV & streaming, Marius Haugen  

    ●    Mediavision, CEO, Marie Nilsson  

    ●    NBCUniversal, director of creative products, Shannon McKenzie  

    ●    NRK, head of distribution, Bjarne Andre Myklebust  

    ●    Elisa Estonia, TV product owner, Brigita Brjuhhanov  

    ●    Allente Nordic, CTO, Jon Espen Nergård  

    ●    ViaPlay Group, product manager streaming, Niklas Hammarbäck  

    ●    Sýn-Vodafone Iceland, head of TV development & platform, Kristjana Thors Brynjólfsdóttir  

    ●    TalkTalk UK, head of sustainability & ESG, Will Ennett  

    ●    SWR / Südwestrundfunk, distribution strategy, Dr. Roland Beutler  

    ●    Hub Entertainment Research, founder and principal, Jon Giegengack  

    ●    Altibox, head of TV technology, Jarle Johnsen  

    ●    DPP, CEO, Rowan de Pomerai  

    ●    SVT, manager engineer AI, Johan Lindén  

    ●    IABM, head of knowledge & insight, Chris Evans  

    ●    VGTV, Schibsted, product manager video, Kristin Nyland

    The agenda features engaging 25-minute-long presentations across a range of topics showcasing the most relevant innovations, technologies, case studies, and trends within the ever-evolving streaming TV industry. The finale includes a panel with CTOs from Norwegian distributors Altibox, Telia and Allente.  

    Norigin Media CEO Ajey Anand said, “This conference is unique because we put this agenda together with all the speakers who share unseen insights with dedicated keynote presentations. I take this as a responsibility to ensure the streaming TV industry shares knowledge amongst ourselves while preparing a great deal for the future of TV. I look forward to welcoming all delegates to Oslo.”

    NBCUniversal’s McKenzie will present the hottest topic fresh off the Paris Olympics: A case study in cross-platform experience design, while Ennett of PXC, TalkTalk will speak to sustainability and achieving net-zero in the TV and telecom industry, and ViaPlay Group’s Hammarbäck will highlight issues around piracy, what causes it, and how we can mitigate its impact going forward.

    The event is sponsored by Norigin Media with media partners IABM, DPP, and Streaming Media Magazine.