Category: iWorld

Red FM celebrates 15 years of Red Raas in Ahmedabad

Mumbai: 93.5 Red FM, a private radio and entertainment network, is to announce the 15th anniversary of its iconic event, Red Raas. The event has been beloved by the city for its extraordinary celebration of garba, culture, community, and spirit. This year, the event will take place from 3 October 2024 to 12 October 2024 at the Milan Party Plot in Ahmedabad.

Since 2009, Red FM has been hosting the biggest Navratri celebration in Ahmedabad, and this year marks the 15th edition of the event. Event-goers are invited to immerse themselves in the spirit of Navratri with music, dance, and cultural grandeur. Keeping up with the tradition of introducing a garba special song every year, this year Red FM has launched “Vhalam Hun Kantadi Re,” an anthem that celebrates the strength, independence, and grace of today’s modern woman. Sung by the immensely talented Shirley Setia, the song is an ode to the new-age heroine—a woman who dances through life with confidence, compassion, and a heart full of joy. The music video, shot amidst the beautiful streets of Ahmedabad and set in a 200-year-old heritage haveli, captures the rich culture of Gujarat.

The song has been created by some of the brightest minds in the industry, including Rajat Dholakia, known for his work in Firaaq and Delhi 6, and Saumya Joshi, the writer behind the National Award-winning film Hellaro. Composed by the duo Sumant and Aalap under the mentorship of Mr. Dholakia, “Vhalam Hun Kantadi Re” embodies the spirit of tradition with a modern beat, sure to resonate with today’s generation.

Speaking on the announcement, “ Red FM & Magic FM COO and director, Nisha Narayanan said, “Red Raas has been our humble effort to celebrate tradition with a touch of contemporary music and vibes. Last year, we were overwhelmed with immense love for the 14th season of Red Raas, and more importantly, for the song Aave Jo Rasiya, which became an internet favourite during the last Garba season. As we celebrate Navratri, we aim to remind everyone that these nine days are beyond just dancing. It’s also about coming together as a community and uplifting each other – something we have strived to establish with Red Raas. On that note, we look forward to hosting you all and making this year exceptional.”

October 5, 2024
How AI and automation are transforming e-commerce logistics

E-commerce is altering the future of businesses by offering consumers ease of access, be it goods, services or information. While e-commerce means the simple buying and selling of products and services over the Internet, its success relies on the complexities of accuracy and timely delivery. And, e-commerce logistics handle just that!

Logistics in e-commerce consists of the steps of sourcing products from sellers to buyers when consumers shop online. It involves tasks such as keeping a check of inventory, storing products, packaging them for shipment, placing labels on them, generating bills, arranging delivery, securing payments, and managing returns when required. For this reason, effective logistics powered by AI guarantee that the products promised to customers reach them securely.

Market overview

As of 2023, the global e-commerce logistics market size reached $431.6 billion. Looking ahead, it is expected to reach $1,437.9 billion by 2032, showcasing a growth rate (CAGR) of 13.9 per cent during 2024-2032, according to a report by the IMARC Group. These statistics indicate the growing demand for rapid and reliable shipping services.

In such a fast-shifting domain, AI and automation are steadily replacing conventional processes. Its algorithms are designed to boost last-mile delivery efficiency by mitigating costs. AI is particularly apt for logistics thanks to its ability to forecast future production and conveyance volumes, leading to more efficient resource utilisation. By enabling this, industries can bring forth a synergy and improve customer experience.

A step towards AI

AI is forging a change in e-commerce logistics too by spearheading the adoption of advanced technologies. It modernises operations and improves the customer experience via an array of tasks such as the fulfillment of orders, shipment tracking, route optimisation, data analysis, etc. Notably, the global AI market size was estimated at USD 196.63 billion in 2023 and is projected to grow at a CAGR of 36.6 per cent from 2024 to 2030, as per Grand View Research.

From the initial ordering to the final delivery, AI’s speed, capability and processes cater to the convenience of consumers. AI assists in predicting the demand for new products, raising inventory levels, and streamlining processes. An AI-led warehouse management system powers order processing tasks such as picking, packaging, and shipping, reducing manual labour and the possibility of errors. When put in place, it allows workers to focus on tasks involving higher mental ability and intelligence.

Additionally, route optimisation for delivery efficiency becomes simplified with AI. It tracks products in real-time, monitors parcels, and enhances shipping routes. Such optimisation reduces delivery time and saves fuel costs. Alongside, AI-powered voice assistants aid users in interacting with e-commerce platforms, solving product queries and expediting purchases. When it comes to feedback, AI comes into the picture by reading through messages, complaints and queries. Besides, AI-driven systems simplify returns management by automating processes, marking returned items, and defining their further treatment. It ensures these items are sent back to the warehouse via appropriate routes in a secure manner. With the help of AI, industries have a chance to take the sustainability route and recommend sustainable practices by analysing data and identifying areas where resource consumption can be lessened.

AI can also make significant strides in providing tailored recommendations for customers. It can be put in place to create refined recommendation systems that analyse customers’ buying history, browsing habits, and consumption patterns. Such will empower e-commerce players to enable a quick shopping experience for their users.

The way forward

As AI and automation continue to evolve, it will support e-shops, courier companies, and third-party logistics firms alike. Moreover, AI will enhance the speed at which goods are delivered across borders. Powered by AI, systems will be able to ensure that products are available and set to dispatch as soon as an order is placed.

However, trials for the successful integration of AI in businesses will persist such as the cost of implementation and skilling of labour. Therefore, e-commerce businesses must have a comprehensive logistics process to meet customer expectations and enjoy a competitive edge. It is advised to them to be up-to-date with the recent AI advancements and automation to enhance capabilities locally and globally.

This article has been authored by Fship Logistics CBO Raju Sinha.

October 4, 2024
Hitwicket paves way for Indian gaming studios with its first-ever community gathering

Mumbai: Hitwicket has announced a first-of-its-kind community event on 6 October 2024, in Jubilee Hills, Hyderabad. Over 100 passionate Hitwicket players will gather for a day packed with thrilling activities. The entire event will be broadcast live on YouTube, allowing Hitwicket fans worldwide to participate virtually. Additionally, a finalist from the previous edition of the YC Tournament will also be present, engaging with attendees from the Hyderabad Hitwicket community.

On par with the annual gatherings of global gaming studios like Krafton and Epic Games, the event will feature award presentations, recognition ceremonies, interactive fun activities, exclusive goodie giveaways, and a mocktail dinner party.

This event comes in alignment with prime minister Narendra Modi’s recent remarks about the immense scope of India’s online gaming sector, acknowledging its potential to drive innovation and create new career opportunities for the nation’s youth. Hitwicket, as a leading Indian gaming platform, embraces this vision by actively encouraging young talent to participate in both playing and developing games that are proudly made in India.

The event is expected to create ripples in the Indian gaming ecosystem, illustrating how developers can engage with their user base in meaningful and memorable ways.

Hitwicket’s co-founders, Kashyap Reddy and Keerti Singh expressed their excitement for the event stating, “We’re beyond excited to host this event and bring our community together in person. Our game has grown rapidly, and events like these give us the chance to celebrate that success. We’re already planning more offline meetups to encourage gaming that helps players not only have fun but develop strategic skills for real-world application.”

October 4, 2024
MPA unveils new research on the success of K-content

Mumbai: New research prepared by Frontier Economics on behalf of the Motion Picture Association credits the South Korean government’s supportive policy environment and proactive efforts in copyright protection as key factors behind the growth and success of K-content. The MPA released the Frontier Economics report yesterday at an invitation-only event – Secrets of Success: the K-Power Story – during the 29th Busan International Film Festival.

K-Content has become a cultural phenomenon, known as the “Korean Wave” (Hallyu), that is fueling South Korea’s rise as a global cultural powerhouse. Korean dramas, films and webtoons have gained massive followings around the world, generating an economic boon for the country and increasing Korea’s soft power exponentially.

The report confirms the premise that sales of Korean content around the world drive Korea’s exports. In 2021, content sector exports reached USD12.4 billion (KRW16.0 trillion), and, recognising this success, the ministry of culture, sports and tourism has set a goal to double Korean cultural exports by 2027.

Noticeably, the role of international VOD services has been critical to K-content exports. Frontier Economics highlights that 60 per cent of Netflix global subscribers have seen at least one Korean title. K-content’s popularity drives demand for online services in the Asia Pacific region: nearly 50 per cent of audience time spent on subscription VOD services in Asia Pacific involves watching Korean content.

Opening the forum, MPA president & managing director Asia Pacific Belinda Lui said, “The success of the K-content industry is not accidental. It stems from a combination of creative genius, the freedom to tell stories and smart government action. Action in the form of a policy framework that encourages investment supports world-class production and backs development in talent and infrastructure. What comes next for the sector requires an informed conversation, and Frontier Economics’ findings provide a valuable contribution to that debate.”

Film critic Yoon Sung-eun moderated a dynamic panel session featuring prominent executives from the film, television and streaming industry.

“The arrival of streaming services in Korea over the last five to eight years refocused the Korean government on the importance of the screen sector”, said Kim Jong Hak Production CEO Sohn Gi-won. “The spotlight shone brightly on the industry and a wide range of funding was made available to smaller production companies.”

Detailing some of the smart governance implemented over several decades, Film Business Division, Korean Film Council, director Kim Hyun-soo said, “Financial support ramped up in the 1990s. New SMEs started to invest in film and television. Following the Asian economic crisis, the government realized that more investment was required to stimulate the business. They introduced the idea of project financing. CGV and Lotte started to build multiplexes. These companies also invested in films to screen in their theatres. What is most important is that new films were funded through government agencies. With this injection of investment, screenwriters and directors entered the market. In summary, deregulation fundamentally contributed to positive developments from the government and private sectors.”

Proposing what the Korean industry might consider as the next phase of its development, Schuyler Weiss, producer of the Academy Award-nominated film Elvis, said, “Opening up the Korean market to international production will benefit the entire Korean entertainment ecosystem and the local economy will profit. Korea has so much to gain from more collaboration with producers from around the world.”

SLL Central team leader Seong Won-young added, “In the future, it would be good to see a higher proportion of non-scripted content – in the entertainment or sports sectors – shows like Chef in Black and White or Strongest Baseball, produced by Netflix, for example. In other words, I believe we need to diversify the portfolio in addition to series content.”

The Motion Picture Association has partnered with the Busan International Film Festival for more than a decade. This year, the association is hosting the second annual MPA x KOFIC American Film Night, the MPA Chanel x BIFF Asian Film Academy Workshop: Bridge to Hollywood, and a feature film pitch competition in partnership with the Korean Academy of Film Arts.

View and download Frontier Economics Policy + The Rise of K-Content 2024 here.

October 4, 2024
Gujarati film Hellaro now streaming on ShemarooMe

Mumbai: The acclaimed Gujarati film Hellaro, directed by Abhishek Shah, is streaming on ShemarooMe from 2 October 2024, coinciding with Navratri. It made history as the first Gujarati movie to win the National Award for best feature film, telling a powerful story of women’s resilience and transformation in a repressive society.

Since its debut, Hellaro has gained attention at various film festivals and won multiple awards, including the National Film Awards’ special jury Award for its 13 leading women and a special mention at IFFI for its music and choreography.

The cast includes Shraddha Dangar, Kaushambi Bhatt, Niilam Paanchal, and others. The film follows a group of suppressed women in Kutch whose lives change after meeting a stranger with a dhol in the desert, leading them on a journey of freedom and self-discovery.

Director Abhishek Shah reflects on this remarkable journey: “Creating Hellaro has been a deeply personal experience for me and the entire team. We have seen how the film resonates with audiences, shedding light on the struggles women face in our society. Winning Best Film National Award for the first time for a Gujarati language is an incredible honor, but I truly hope ‘Hellaro’ inspires meaningful conversations about empowerment and resilience. It wasn’t easy to bring this story to life; we built an entire village in a barren landscape, complete with fifteen traditional bhungas, a chowk, and a temple—something you can still see on Google Maps!”

Shraddha Dangar expressed her excitement about the film coming on ShemarooMe: “Hellaro is a very special movie for me. As it streams on ShemarooMe, we’re thrilled for fans in India and around the world to experience the powerful performances and vibrant storytelling that make our film so special. The movie beautifully used Garba to represent women’s journey from suppression to liberty in a patriarchal society. We practiced Garba barefoot in the scorching sands of Kutch, but the love we received from the audience made it all worthwhile. Since Hellaro, I’ve encountered many inspiring stories that have motivated me to take a stand. Playing Manjhri transformed me; it awakened a strength within that encouraged me to draw courage from the incredible women around me. I feel empowered to advocate for change and share their stories, and I hope our film inspires others to do the same.”

October 4, 2024
Warner Bros Discovery bags four wins at Asian Academy Creative Awards 2024

Mumbai: Warner Bros Discovery has announced its win for Secrets of Buddha Relics and I Should Have Stayed at Home as the national entrees representing India, at the Asian Academy Creative Awards 2024, across four categories. The awards considered the pinnacle of creative excellence in the Asia-Pacific region, further highlight Warner Bros Discovery’s commitment to storytelling excellence and innovative content that entertains global audiences.

Secrets of Buddha Relics was bestowed awards in two categories – best documentary (one-off), as well as best factual presenter for the multitalented Manoj Bajpayee, whose compelling narration brought depth to the series and captivated audiences. I Should Have Stayed at Home, on the other hand, received two awards in the best unscripted entertainment and best infotainment categories, respectively.

Celebrating the awards, Warner Bros Discovery, South Asia, head of factual lifestyle cluster Sai Abishek said, “We are honoured to receive these prestigious accolades at the Asian Academy Creative Awards 2024. These awards are a testament to our relentless pursuit of creative storytelling and the incredible dedication of our teams and collaborators. Secrets of Buddha Relics and I Should Have Stayed at Home reflect our commitment to delivering quality and thought-inducing content that resonates deeply with audiences, not only in South Asia but across the globe. These awards further encourage us to push boundaries and explore new narratives that inform, inspire, and entertain.”

Secrets of Buddha Relics explores the final days of Gautam Buddha and the relics that shaped modern Buddhism. Voiced by actor Manoj Bajpayee, the documentary delves into the origins and cultural significance of these relics, revealing how they became symbols of devotion and enlightenment.

I Should Have Stayed at Home follows two brothers, Sid and Shanky, who find themselves stranded in a remote landscape. Cut off from technology, they must rely on their instincts and survival skills to return home. The show highlights their challenges and tests their bond, creating a thrilling journey.

October 4, 2024
Zee5 announces Mithya season two

Mumbai: Zee5 has announced the return of the psychological drama Mithya for the second season after the success of the first season. The series revolves around the tumultuous relationship between two half-sisters, marked by ambition, betrayal, and revenge.

Directed by Kapil Sharma and produced by Applause Entertainment in association with Rose Audio Visual Production, the second season of Mithya features a stellar cast, including Huma Qureshi and Avantika Dasani as the half-sisters, alongside Rajit Kapur and Indraneil Sengupta in prominent roles. They are joined by Naveen Kasturia in the new season who will be seen as a mysterious character adding more spice to the lives of the two sisters.

The second season delves deeper into the complex and dysfunctional interpersonal relationships of all the significant characters in the series. With tensions escalating and the stakes higher than ever, Mithya season two premieres soon on Zee5.

Zee5 CBO Manish Kalra said, “After seeing the love the audience had for a successful first season, we are thrilled to bring back Mithya with a more thrilling narrative. With their powerful performances, the cast has brought the complex and layered plot to life, ensuring the series further exemplifies our focus on creative storytelling. Mithya season 2 is also a result of our longstanding and creatively fulfilling partnership with Applause Entertainment and Rose Audio Visuals. We’re looking forward to audience response to Mithya S2 while strengthening our commitment to deliver exceptional stories.”

Applause Entertainment MD Sameer Nair, ” We’re thrilled to return with Mithya for a gripping second season that delves even deeper into its complex narrative. This is far from a conventional thriller — the set-up, location, and intricate relationships push the boundaries of storytelling. At its heart, Mithya is a tale of betrayal and revenge, with the tension between the half-sisters and their fathers reaching new heights. Grounded in a distinctive and immersive narrative, this season draws viewers deeper into a psychological drama of sisters, traumas, and secrets.”

Rose Audio Visuals producer Goldie Bhel said, “We’re thrilled to bring Mithya back for Season 2. This series has always been about exploring the grey areas of truth, deception, and the human psyche, and with this new season, we’re diving even deeper. The response to Season 1 was incredible, and it’s pushed us to take bigger creative risks this time around. We’ve crafted a story that’s darker, more intense, and full of surprises, and we can’t wait for the audience to experience what’s next.”

Director Kapil Sharma expressed, “We are absolutely thrilled to bring our audiences the new season, that is not only rich in story arcs but also visually stunning. Set in breathtaking Darjeeling, we have captured some wonderful performances by the talented cast with high-octane visuals and thrills that enhance the intensity of the narrative. The buzz surrounding the return of Mithya is immense, and we aim to lift our audience’s expectations a notch higher.”

October 4, 2024
Lionsgate Play brings another chapter of the Fallen franchise

Mumbai: Action, explosives, and the city of love under siege! Starring Tewfik Jallab, Ritu Arya, Ban Addis and Sean Harris, Paris Has Fallen follows the gripping story of a protection officer and an MI6 operative teaming up after a terrorist attack. They suspect a mole as they race to thwart a larger conspiracy threatening Paris. The series is the latest installment in the infamous Fallen franchise and it’s the best one yet! Catch the entire Has Fallen franchise exclusively on Lionsgate Play, the Home of Action as Paris Has Fallen premieres this 18 October.

Talking about his thoughts on the script and the series Tewfik Jallab said, “When I first read the script, I thought it was amazing. I read the whole thing in like, less than a day. So that was great. I was just thinking ‘Wow, this is a great show. I would love to watch it as an audience.’ To be able to play Vincent – it was a gift. There is everything for an actor. There is a good balance between action, personal lives, love story too. I think there is.. everything. It is the kind of show for everyone. They’re gonna love it”

October 4, 2024

AI, Hip-Hop, and the Casino Effect: The Future of Music Production

Artificial Intelligence has emerged as a transformative force in various industries, especially the creative sectors. For instance, movie production has taken a turn for greatness with the advent of CGI, deep fake technology, and AI-driven animation. The music industry is also not left out, with AI enhancing efficiency and automating repetitive tasks.

AI is beginning to play a pivotal role in how music is created, distributed, and consumed. For instance, the “casino effect” — how digital platforms and algorithms influence our decisions — has also started reshaping the music production landscape. So, don’t be surprised that AI and the casino effect are pushing the boundaries of what’s possible in hip-hop.

Areas Where AI and Casino Effect Impact the Music Industry

Do you remember what takes you to the casino or makes you click the visit website button to access your favourite online casino games? That is probably the thrill of winning, the immersion of getting engaged with your favourite games, the fulfilment of taking a challenge, or all of these and more.
The casino uses unpredictability to create immersive games for thrilling and engaging rewards. So, the music industry has taken a cue from this. Various aspects of music production use the casino effect to boost efficiency and dynamism. Some of the parts of music production where AI and the casino effects are making the waves include:

● Song composition and writing;
● Sound design and audio effects;
● Song mixing and mastering;
● Music recommendation and recovery;
● Music marketing and distribution;
● AI-generated music video and visual effects.

Therefore, AI is involved in every aspect of music production and usage. It plays a huge role in the industry’s emerging trends, especially hip-hop music.

The Outcome of AI and the Casino Effect on the Music Industry

AI is increasingly being integrated into the music production process, offering tools that can assist producers, beatmakers, and artists in creating music.
While people using AI to produce songs can program it to follow some commands, it can also come up with some randomness, just like in the casino. This creates a thrill and can help artists discover creative breakthroughs that would not have otherwise been possible in the traditional music landscape. Below are some notable outcomes of AI and casino effect on the music industry:

Personalisation and Adaptive Music

AI can analyse users’ preferences and make data-driven decisions. As such, it can easily create and suggest music and elements tailored to users’ needs, enabling the producer to make the needed music. With such a level of personalisation, users become more committed, increasing emotional connection and engagement, just like the casino tailoring experiences to its users’ needs.
Also, AI has become increasingly adaptive, and it can make real-time changes to songs to suit users’ needs, preferences, moods, and tastes. As such, the music stays fresh in demand.

Enhanced Emotional Engagement

The popular belief is that the advent of AI leads to the loss of human touch in many industries and sectors. However, its advancement in understanding and working with people’s emotions can never be denied.
Many people now use wearable devices to store data about their moods and emotions, from where AI can pick and store data and eventually make songs for their enjoyment. It can also make music to target various emotional responses and needs, overall personalising the songs for the listener’s greatest needs.

Optimising Sound Design

The soundscape has totally transformed from what it used to be. AI can create complex sounds that captivate the users and have all the finer details taken care of. AI can also capture and ensure proper sequences of sound-making elements, including melody, rhythm, and arrangements.

Data-Driven Hit-Making

AI helps make games that appeal to emotions and uses available datasets to suggest hit songs and enhance song production to give the best quality. It analyses hit songs for producers, giving them insights into how to make the best songs for their audience. Also, producers can easily predict the songs and elements that are received by the audience. Many casinos have also used the same tactic to know what games to produce or prioritise, making the business soar.

Interactive and Gamified Music Experiences

Music is now beyond the game. Producers can create gamified music structures that enable users to get more involved in music selection and production. The casino has a long reputation for being a customer-centric landscape, so the music industry adopting such a casino effect is a major transformation.

How Will AI and the Casino Effect Drive the Future of Music Production?

AI and the casino effect are currently storming the music production landscape. However, these two are seemingly going to be around for a while. In fact, the future holds more than we currently see. Not only will these individual factors affect music production on their own, but there are also possible convergences of their effects, leading to bigger revolutions. The table below gives an overview of what to expect.

Aspect	The Role of AI	Casino Effect	Convergence of AI & Casino Effect
Music Creation	Automated composition and production	Emphasis on shorter, hook-driven tracks and focus on instant gratification	AI predicting engaging content based on listener data
Personalisation	Tailored music experiences based on user data	Predictive algorithms to keep users engaged	Custom playlists or songs created to retain users
Music Consumption	AI-curated playlists and predictive content delivery	Gamification of music platforms and reward-based listening systems	Dynamic recommendations to maximise engagement
Monetisation	Enhanced advertising through AI	Microtransactions and virtual rewards	New subscription models offering personalised experiences
Cultural Impact	Shift in music education focus toward AI tools	Potential decline in long-form music formats	New patterns of music discovery and consumption

Challenges and Considerations of AI and Casino Effect on Music Production

Undoubtedly, AI and the casino effect have influenced music production positively in many ways. However, stakeholders and other partakers of the music industry have some concerns as regards the challenges AI and the casino effects in the music industry pose. Below are notable challenges and considerations of AI in music production:

Creative Homogenisation

AI works with data and usually relies on data analysis and existing datasets to generate new content, including songs. There have been concerns about music sounding repetitive and homogenous because AI relies on the existing data set to produce new ones. Also, AI might remove genuine originality by prioritising trends and patterns over genuine innovation.

Decreased Motivation for Artists

While AI and the casino effect can help artists’ innovations, they can also decrease the artist’s innovation to produce. Instead, artists can be driven by instant gratification, preventing them from having the drive to take creative risks.

Shortened Attention Span

The casino effect in music is believed to limit attention span. Instead, there is more dopamine-triggered consumption of music. Just like gambling is designed to keep players engaged and immersed, the casino effect in music production focuses on creating catchy and short music. While this is great, it can decrease the listener’s overall attention span and reduce their connection to the lyrical landscape.

Ethical Concerns

Ethical concerns have arisen about the use of AI in various fields, and music production is not left out. Many people have questioned the possibility of deep fakes, with AI creating songs with artists’ voices without permission. This is especially possible since they work with available datasets. Not only can this create a tedious ethical brawl, but it can also lead to a messy legal battle.

Conclusion

The casino effects are no doubt welcome in various sectors. With the thrill of unpredictability, immersion, and personalisation, everyone wants a taste of what casino lovers get without even going to the casino. Fortunately, music has recreated this thrill with AI as its backbone.

The casino effect is most especially obvious in the Hip-Hop genre. It enables personalisation, enhanced engagement, optimised sound design, and automated and creative songwriting and composition, among other benefits.

AI and casino effect will have more to gain in the future, with each functional individually and their convergence even more powerful. While there are concerns, further work and integration will address them quickly.

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October 4, 2024

JioCinema appoints Ishan Chatterjee as CBO

Mumbai: JioCinema has announced the appointment of Ishan Chatterjee as chief business officer. Ishan’s appointment reflects JioCinema’s commitment to accelerate its transformation into a tech-enabled company, delivering cutting-edge, seamless digital experiences to its rapidly expanding user base.

As chief business officer, Ishan takes charge of overall monetisation for JioCinema. In this role, he is responsible for revenues from sports, and SMB revenue growth across sports and entertainment. Ishan joins JioCinema from YouTube India where he served as managing director and played a pivotal role in shaping the platform’s strategy and growth in the country. With over two decades of experience, including 13 years at Google, Ishan has also had a remarkable journey with McKinsey and Hindustan Unilever. He is an alumnus of The Wharton School and St. Stephen’s College, Delhi.

Ishan will play a key role in JioCinema’s leadership team and closely work with Kiran Mani.

October 4, 2024