ITV

Category: iWorld

  • Deutsche Telecom to use Microsoft’s IPTV technology in Germany

    Deutsche Telecom to use Microsoft’s IPTV technology in Germany

    MUMBAI: Europe’s biggest telecommunications group Deutsche Telekom will use Microsoft software to power new internet-based television services it plans to offer in Germany before the end of 2006.

    The tie up will see the service launched across Deutsche Telekom’s VDSL network using a Microsoft IPTV platform. The companies have promised a range of entertainment products, including regular programming in standard and high-definition formats, as well as interactive TV, digital video recording and video on demand. The latter feature will allow viewers to access selected feature films, TV series or documentaries at the touch of a button.

    The deal cements Microsoft’s position as the leading supplier to providers of internet protocol TV, with 13 telecoms groups now installing or testing its IPTV software. It also represents a milestone for Deutsche Telekom in its bid to be one of the first telecoms groups to offer high-definition TV, voice and data services on new, ultra-fast internet lines.

    Deutsche Telecom previously had been conducting a trial of the Microsoft IPTV software. The service is planned for launch in mid 2006 in 10 major German cities including Berlin, Hamburg, Cologne and Munich. Other Microsoft IPTV customers include AT&T, Telecom Italia and Swisscom.

  • Siemens expands Music2You platform to enable music video downloads

    Siemens expands Music2You platform to enable music video downloads

    MUMBAI: AOL Germany subscribers will soon be able to download music videos, thanks to the “Music2You” (M2Y) service from Siemens. M2Y is an innovative service for the provision of free content such as music and is already used by many Internet and telecommunications providers.

    AOL Germany has been using the M2Y platform, which is managed and hosted by Siemens, since 2004 and now offers 850,000 downloadable songs with this service. In this time, the Internet provider has established itself as one of the three leading music portals in the German market.

    This cooperation has now been extended with the addition of a download service for music videos. Partners who are providing AOL with content for the launch are Warner Music, EMI and SonyBMG.

    The music videos are offered by M2Y in Microsoft’s WMV format and are characterized by high bit rates and high-quality resolution.

    “We are expanding our download offering so as to address our customers’ needs even better. Video downloads are an ideal complement to our music video offering. We will deliver a premium quality product that meets the needs of home entertainment users rather than limiting usage exclusively to portable players”, said Director Entertainment & eCommerce at AOL Germany Boris Rogosch, describing the launch of the new download service for music videos.

    “This new deal with AOL highlights the many and varied possibilities in the growing managed applications market”, explained Senior Vice President for Value Added Services at Siemens Communications Carrier Services Christian Hopf.

    “Having begun by offering music to our carrier and Internet provider clients, we are now intensifying our efforts in diversifying our content portfolio with music video downloads, streaming delivery, ringback tones and ringtones via fixed and mobile networks,” added Hopf.

  • AOL and Warner Bros. to launch the first broadband television network In2TV

    AOL and Warner Bros. to launch the first broadband television network In2TV

    MUMBAI: AOL and Warner Bros. are saying “Welcome Back” to thousands of classic TV shows with the launch of In2TV, the first broadband television network, on AOL.com.

    The network offers the largest collection of free on-demand TV shows on the web, including full episodes of favorite Warner Bros. programs from the past 40 years such as Welcome Back, Kotter, Chico & The Man, Alice, Growing Pains, Sisters, Kung Fu, Lois & Clark and many others, along with interactive features and viral videos that enable audiences to experience and interact with television programming in an entirely new way.

    “In2TV breaks new ground as the first true broadband television network. With the largest collection of full length television programming anywhere on the Web, plus interactive features and viral videos all free and on-demand, In2TV will appeal to existing fans as well as introduce these shows to a whole new generation. In2TV is another important milestone in the evolution of video on the Web, and is one more way that we are making AOL.com the best destination for video online,” said AOL Media Networks executive vice president Kevin Conroy.

    “In2TV begins to realise the true potential of web-based TV by putting the viewer in charge of their own TV schedule online. This opens up new opportunities for platforms and program distributors alike and points to the prospect of exciting new paradigms in online and interactive entertainment soon to come,” said Warner Bros. Home Entertainment Group president Kevin Tsujihara.

    “In2TV offers consumers access to an unprecedented collection of Warner Bros. TV favorites including thousands of great dramas, comedies, animated series loaded with unique interactive features. We’re proud to team with AOL on this first-of-its-kind broadband network and, in the near future we will be adding more recent programs and other TV related content from our studio and other producers that you can’t find anywhere else on the web,” said Warner Bros. Domestic Cable Distribution president Eric Frankel.

    Available exclusively through the AOL.com Web site (http://www.aol.com/in2tv), the In2TV service lets fans watch hundreds of episodes from dozens of shows every month, along with quizzes, puzzles, photo galleries and polls tied to the various shows. The shows are organiaed into six genre-themed channels (with two more to launch this summer), including:

    LOL TV: Laugh Out Loud with everyone’s favorite comedies from Welcome Back, Kotter which made a household name out of John Travolta to the slapstick antics of Cousin Balkai and Larry in Perfect Strangers as well as the Emmy-winning Chico and the Man, Hangin’ With Mr. Cooper and Head of the Class.

    Dramarama TV: Fans will enjoy the unaired “lost” pilot of juicy soap Falcon Crest and all the drama of five-time Emmy nominated Sisters, plus there’s Scarecrow and Mrs. King, Spenser: For Hire and the family favorite Eight Is Enough.

    Toon Topia TV: Kids and adults alike will flock to animated fare such as Beetlejuice, Steven Spielberg Presents Pinky and the Brain and Freakazoid, The New Adventures of Batman and Histeria!

    Heroes and Horrors TV: Sci-Fi and Horror come together in heroic proportions with Lois & Clark: The New Adventures of Superman, Babylon 5, Wonder Woman, V and Freddy’s Nightmares.

    What a Rush TV: Rev up for plenty of action-adventure when East meets West in Kung Fu, plus La Femme Nikita, The Adventures of Brisco County, Jr., Dark Justice and The Fugitive.

    Vintage TV: Fans find all-time favorites such as Growing Pains with Kirk Cameron, F-Troop, The F.B.I., Maverick and Alice.

    In2TV also features highly engaging viral short-form videos and programming themes that repackage some of the greatest moments in television in exciting new ways.

    In addition, In2TV offers “In2Active TV”–unique interactive experiences that test fans’ knowledge of TV trivia and offer addictive games and challenges.

    In2TV provides advertisers with compelling video inventory for instream broadband advertising as well as opportunities for sponsorships and accompanying banner ads. Video ads, 15-second and 30-second spots, will be limited to a total of one – two minutes within each 30-minute episode as compared to eight minutes of advertising on broadcast television.