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  • ShemarooMe unveils ‘13 Weeks. 13 Stories’ campaign this festive season

    ShemarooMe unveils ‘13 Weeks. 13 Stories’ campaign this festive season

    Mumbai – As the vibrant festive season approaches, ShemarooMe presented its latest offering: ‘13 Weeks. 13 Stories.’ This initiative aims to create moments of joy, connection, and celebration by inviting families and friends to gather and experience captivating narratives that reflect the essence of Gujarat.

    Starting this October, viewers can look forward to a fresh story every Thursday, immersing themselves in the vibrancy and diversity of Gujarati tales. ‘13 Weeks. 13 Stories’ features a specially curated selection of 13 remarkable titles, showcasing a blend of drama, thriller, comedy, and heartfelt tales that bring the richness of Gujarati films, plays, and web series directly into homes. Notable films include the National Award-winning Hellaro, the record-breaking box office hit Jhamkudi, and the most awaited thought-provoking political movie Raado. ShemarooMe exclusive plays and web series include Khel Khele Khelaiya, Manas Matra Lafda Ne Patra and both seasons of Santa Kukdi. The collection will also showcase titles such as Jay Shri Krish, Vitamin She, Maru Man Taru Thayu, Paghdi, alongside Taari Sathe, Maunam.

    At a time when there is a lack of regional content and streaming platforms are competing for viewer attention, ShemarooMe distinguishes itself by delivering new and engaging content to its loyal audience. The platform’s commitment to quality content is evident in the diverse genres and formats of the stories. With a rich legacy of delivering exceptional content, ShemarooMe has solidified its status as the go-to platform for award-winning Gujarati films and shows.

    Shemaroo Entertainment Ltd., COO- digital business, Saurabh Srivastava said, “As we embrace the festive season, we’re thrilled to offer ShemarooMe viewers 13 unique stories in 13 weeks. As a platform celebrating Gujarati content, we want our viewers to explore the diverse offerings available on ShemarooMe. In today’s fast-paced entertainment landscape, the demand for high-quality content is ever-growing, and consumers are becoming more discerning, seeking relatable content. ShemarooMe is dedicated to staying at the forefront of this demand. We want to bring our audience fresh content in their native language that promises to entertain, inspire, and connect.”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by ShemarooMe (@shemaroome)

     

  • Goldon Studios launches their AAA shooter game ‘Rage Effect: Mobile’

    Goldon Studios launches their AAA shooter game ‘Rage Effect: Mobile’

    Mumbai: Rage Effect: Mobile, the AAA shooter game of India, developed by Goldon Studios, has officially been launched on both Android and iOS platforms. The adrenaline-pumping shooter, which crossed 120,000 pre-registrations in open beta, promises to bring a unique blend of high-octane gameplay, Indian-inspired content, and cutting-edge technology.

    Developed by a team of gaming veterans with experience from Assassin’s Creed, Sims, Anno, Google Play, and Activision, and known for publishing top 100 iOS games globally, Rage Effect: Mobile stands out with its innovative features. Players can not only customise weapons and maps, but also create their own communities through Rage Guilds. With seamless cross-play across Android, iOS, and PC, user-generated maps, and community-driven development that incorporates player feedback, Rage Effect encourages creativity and engagement in every aspect of gameplay.

    One of the standout elements of Rage Effect: Mobile is also its infusion of Indian culture into the gameplay. The game features Indian-inspired maps based on iconic locations, providing a unique twist to traditional shooter gameplay. Additionally, it boasts culturally-relevant, India-based content, with character skins, weapon designs, in-game events, and Easter eggs that celebrate India’s rich heritage, diversity, and festivals.

    Goldon Studios, founder and CEO Karn Saxena said, “We are delighted to unveil India’s very first AAA shooter game. At Goldon Studios, our passion lies in delivering unforgettable experiences. In the next two years, we envision that Rage Effect will become a household name and the go-to game for all platforms in India, whether it’s mobile, PC, or console. With over 600 million gamers and more than a billion internet users, the market is primed for culturally relevant content. As India’s only studio developing premium games for both PC and mobile, we are committed to reinvesting our revenue into development and marketing to keep raising the bar.”

    Goldon Studios is dedicated to nurturing the esports ecosystem in India by forming partnerships with major esports events and collaborating with elite athletes. To support and promote local talent, the studio will be working closely with Team Liquid, one of the world’s most distinguished eports organisations, to create a vibrant competitive scene for Rage Effect: Mobile in India.
    “We aim to establish Rage Effect: Mobile as a premier esports title. We are optimising the game for both mobile and PC platforms, with a focus on competitive balance and engaging spectator experiences. Our team, which includes a former esports athlete from India’s top 10 CS:GO and Valorant teams, is actively developing in-game esports features and planning creative gaming events. We are also proud to have the support of Liquid Esports, who have playtested the game and provided valuable feedback,” further added Karn Saxena.
    According to the ‘India Games Market Report 2023’ by Niko Partners, India is predominantly a mobile-first market, with 96.8 per cent of gamers using smartphones or tablets. The total number of gamers across all platforms is projected to reach 641.2 million by 2027.

    Trinity Gaming, one of India’s leading gaming content and marketing companies, will play a pivotal role in shaping the marketing strategy and driving user acquisition for Rage Effect: Mobile. Acting as the marketing arm for the game publisher, Trinity will leverage its expertise and vast operational network to build a robust social media presence and engage deeply with the gaming community. Their hands-on approach will ensure a comprehensive and effective campaign, further strengthening the game’s position in the Indian market.

    Rage Effect: Mobile is currently available on the Google Play Store and App Store in select regions, including India, Brazil, Indonesia, the Philippines, Iraq, the United States, and China, and has the potential to be a game-changer for India’s burgeoning mobile gaming market.

  • How NFL Viewership is Growing in India: A Cross-Cultural Analysis

    How NFL Viewership is Growing in India: A Cross-Cultural Analysis

    In recent years, NFL viewership has seen remarkable growth in India, fueled by a unique cross-cultural exchange and the country’s expanding interest in global sports. As more Indian viewers tune into the NFL, they’re also engaging in predictions and betting on games, similar to their approach to cricket. Platforms like Best NFL and Football Predictions are gaining traction, as they offer insights tailored for fans and bettors alike, bringing American football closer to an Indian audience.

    A Growing Fanbase

    The NFL’s growing popularity in India is partly due to increased accessibility. With streaming platforms and sports channels broadcasting NFL games, more Indians can watch live matches. Social media platforms, particularly Instagram and YouTube, have also played a significant role by offering highlight reels, fan interactions, and game analyses. This trend is reflective of the broader growth in digital sports consumption across India, where fans increasingly engage with international sports content online.

    This surge is supported by the rise in smartphone usage and affordable data plans, which have revolutionized the way Indian audiences consume sports content. According to a report by the Telecom Regulatory Authority of India (TRAI), India has one of the world’s fastest-growing digital populations. The accessibility of NFL content through mobile platforms has significantly contributed to the league’s visibility in India, drawing in younger audiences eager to explore new forms of entertainment.

    Cultural Exchange and Interest in American Sports

    The interest in American sports like the NFL is part of a larger trend where Indian sports enthusiasts explore global sports leagues. Factors contributing to this interest include the rising influence of social media, celebrity endorsements, and the appeal of NFL’s fast-paced gameplay. Additionally, the NFL has invested in creating localized content and engaging with Indian celebrities to boost its visibility. This strategy not only enhances familiarity with the sport but also encourages new fans to explore what the NFL has to offer.

    Moreover, younger generations in India are more inclined to explore sports beyond cricket, opening the door for the NFL and other sports to cultivate a new fanbase. American sports culture, with its distinctive team branding and competitive leagues, offers a fresh perspective that appeals to Indian audiences accustomed to the highly commercialized Indian Premier League (IPL).

    Betting and Predictions: A New Frontier

    Sports betting in India has traditionally focused on cricket, but the NFL is now a prominent feature among bettors as well. Sites specializing in predictions offer not just game forecasts, but a broader understanding of betting strategies. Indian fans find this information valuable for making informed decisions, and with the growth of digital payments and online betting platforms, betting on NFL games has become more accessible.

    For example, a study by the Sports Authority of India highlights the country’s expanding sports betting market, pointing to a shift in focus towards international sports. This shift aligns with the NFL’s growing footprint in India and illustrates the impact of a more globally minded sports audience. Betting platforms now provide in-depth information on NFL match-ups, statistics, and strategies, which resonates with an Indian audience familiar with cricket betting.

    Challenges and Future Prospects

    Despite the growing interest, challenges remain. The NFL faces competition from established local sports like cricket and emerging interests in soccer. Additionally, American football’s rules and gameplay are complex, which can be a barrier for new fans. To address this, the NFL has launched several initiatives to educate fans on the basics of the game. These include youth leagues, collaborations with Indian influencers, and even plans to establish grassroots programs aimed at introducing American football to schools and colleges in India. 

    The future of NFL viewership in India looks promising. As the NFL invests more in India, including localized broadcasts and promotional events, the convergence of digital media, betting culture, and cultural curiosity is creating a unique landscape for American football in India. With a dedicated focus on engaging Indian audiences, the NFL is well-positioned to make a lasting impact, offering Indian fans a new and exciting sports experience. 

    By understanding these cross-cultural dynamics, stakeholders can capitalize on the growing enthusiasm for the NFL in India and cultivate a lasting fanbase in this diverse market.

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  • GRB Media Ranch seals deal with AMC Networks UK for reality series

    GRB Media Ranch seals deal with AMC Networks UK for reality series

    Mumbai: GRB Media Ranch president Sophie Ferron announced at Mipcom that they licensed all seven seasons of the reality series Braxton Family Values to AMC Networks International UK (AMCNI UK) for AMC Reality, their reality-themed streaming collection available on ITVX.  GRB Media Ranch is exhibiting at Mipcom 2024 at Stand Number R7.A16.

    Braxton Family Values follows the rambunctious, tight-knit Braxton sisters – Grammy-winning artist Toni Braxton, Traci, Towanda, Trina and Tamar, and their headstrong mother, providing an inside look at their lives and family drama. They battle it out for the spotlight as sibling rivalry surfaces over dating, a DUI and many other family conflicts.  Produced originally for WE tv in the U.S., the series has previously aired on MNET – Africa; ETV – Africa; AETN – UK, Ireland, Malta; Antena – Romania; E! Entertainment – Australia/NZ; Wananchi Programming – Africa; Edan – Africa; IMC/Digicel – Caribbean; Econet – Africa (S1-7, Ep: 149 x ’60 + 2 x ’90)

    Ferron stated: “GRB Media Ranch is pleased to partner with AMCNI UK for Braxton Family Values, one of our most popular, entertaining reality series! Their viewers are sure to share the enthusiasm this series has earned from audiences around the world!”

    AMCNI UK VP, content group Sam Rowden said, “We are thrilled to bring Braxton Family Values to our AMC Reality audience. This series’ compelling storytelling and dynamic personalities are bound to resonate with our viewers and enhance our reality programming slate.”

    For more information can visit http://www.amcnetworks.com/amc-networks-international 

  • Network18 surpasses 325 million social media followers

    Network18 surpasses 325 million social media followers

    Mumbai: Network18 has reached a milestone of over 325 million followers in the digital space as of September 2024.

    This achievement makes Network18 the largest news network in India by follower base, showcasing its influence across platforms such as YouTube, Facebook, X (formerly Twitter), Instagram, Snapchat, and WhatsApp. Network18’s extensive reach encompasses brands such as CNN-News18, CNBC-TV18, News18 India, Firstpost and the News18 Regional cluster.

    In the first half of this year, it garnered 19 billion views on YouTube, a substantial increase from 11.5 billion views in the same period last year. The audience consumed 822 million hours of content, a rise from 498 million hours previously. Twelve of its YouTube channels currently hold the number one position in their respective categories, solidifying its status as the leading news network on the platform. The network’s presence on WhatsApp Channels has further fuelled its growth, with over 47 million followers contributing to its expanding digital footprint.

    A focus on regional news has been central to Network18’s digital success, achieving over 11 billion views H1 in regional content. With 120+ million followers across regional platforms, Network18 continues to deliver hyper-local content in diverse South and Northeastern Indian languages, catering to varied linguistic communities and broadening its reach to new audiences.

    Network18’s appeal to new audiences added 47 million new followers in recent months to reach a total of 325 million. News18 Bangla has nearly reached two billion views, while News18 Odia and News18 Punjab have both exceeded the one billion view milestone.

    Network18, head – Partnerships and Digital Video Strategy, Pranav Bakshi, emphasised the significance of this achievement. “We’ve not only established the largest social media presence in India but also achieved remarkable growth on Connected TV, with a threefold increase. Our connected TV audience has doubled in the last 6 months, and we continue to expand our footprint on CTV & FAST networks. We are the only news network with such vast digital reach. No competitor matches our scale or growth trajectory. Our success is a result of our commitment to providing high-quality, tailored, and engaging content across all screens—mobile, desktop, and TV.” 

  • ITU Kaleidoscope 2024 kicks off showcasing global tech innovations

    ITU Kaleidoscope 2024 kicks off showcasing global tech innovations

    Mumbai: The 15th ITU Kaleidoscope Academic Conference, themed ‘Innovation and Digital Transformation for a Sustainable World’, has commenced today at Bharat Mandapam, New Delhi, spotlighting India’s role in shaping the global digital landscape. Organised by the International Telecommunication Union (ITU), the event will run from 21-23 October 2024, featuring discussions on 5G, AI, IoT, quantum communications, and other groundbreaking technologies, with more than 140 record-breaking paper submissions highlighting the world’s growing interest in digital infrastructure and telecommunications standards.  

    The top three selected papers will each be awarded CHF 2000 in recognition of their contributions to advancing the field of telecommunications. These winning papers, chosen by an expert panel, cover pivotal topics including quantum communication, network security, and 5G applications.  

    In a move to foster the next generation of researchers, ITU will recognise young authors from the selected papers with certificates of excellence, reaffirming its commitment to encouraging fresh talent in the field of telecommunications research.  

    The conference will feature numerous technical sessions and panel discussions covering diverse topics such as 6G network architectures, AI in healthcare, IoT for smart cities, and quantum cryptography. Key stakeholders and industry leaders will tackle the challenges and opportunities presented by emerging technologies, providing thought leadership on the future of telecommunications.  

    As part of the World Telecommunication Standardisation Assembly (WTSA-24), the event will emphasise the need for international collaboration in setting global standards for next-generation technologies. Kaleidoscope 2024 aims to ensure these technologies are developed inclusively, securely, and sustainably.  

    On 23 October, two important panel discussions will take place. The first will address connecting the remaining 3 billion, while the second will explore the role of youth in global standards development, focusing on enhancing participation in telecommunications and technology standards.  

    By hosting Kaleidoscope 2024, India continues to assert its leadership in the global digital ecosystem. With initiatives like ‘Digital India’ and ‘Make in India’, the country positions itself as a hub for innovation in digital infrastructure, highlighting advancements in 5G deployment and the development of indigenous technologies for global markets.  

  • Asees Kaur returns with her latest track ‘Katti Jaani Aa’

    Asees Kaur returns with her latest track ‘Katti Jaani Aa’

    Mumbai: Popular singer Asees Kaur is back with her latest track, ‘Katti Jaani Aa’, featuring music by Tee Kay and lyrics by Zikar under ii Music. The song humorously captures the playful teasing in marriage, where a wife pokes fun at her husband’s quirks. With its lighthearted lyrics and upbeat melody, the track highlights the affectionate dynamic between the couple.

    The music video, shot in Canada by Parmod Sharma Rana, stars Jashanpreet Singh (Dhustlerz), Karman Kaur, and Sheary Eary, capturing the everyday humor and joy in long-term relationships. Asees Kaur’s voice adds warmth to the playful narrative, celebrating the couple’s bond.

    Asees Kaur said, “This song was such a joy to record! ‘Katti Jaani Aa’ is about the playful teasing that happens between couples—it’s light, fun, and full of love. I think a lot of people will see themselves in this song, and I hope it brings a smile to everyone’s face!”

    ii Music’s Garishma Gandhi expressed, “Asees is one of those rare artists who conveys deep emotions with every note she sings. At ii Music, we love collaborating on songs that feel authentic and relatable, and ‘Katti Jaani Aa’ perfectly captures the playful side of relationships. We as team knew that only Asees could truly do justice to this track. She has done a fantastic job of bringing out the fun and love, and we’re excited to see how much people enjoy it.”

    This fun, upbeat tune is sure to resonate with couples who love to laugh at life’s little moments.

  • JioCinema & Sports18 to bring back T20 World cup memories – 8 Nov onwards

    JioCinema & Sports18 to bring back T20 World cup memories – 8 Nov onwards

    Mumbai – As cricket fans gear up for another epic showdown, JioCinema and Sports18 are bringing the South Africa vs India T20 series exclusively to screens from 8 to 15 November 2024. This four-match T20I series will not only reignite the rivalry between two top cricketing nations but will also serve as a callback to the T20 World Cup final that saw India crowned champions.

    With India’s new-look T20 team stepping into the spotlight, the series promises to carry forward the legacy of India’s world champion status. This next generation of Indian cricketers is ready to prove their mettle, and the stakes are high as the team embarks on its journey to uphold the winning standards set at the World Cup. For Indian fans, this series is more than just a bilateral cricket competition; it’s a rematch that reminds us of the tension and exhilaration of the World Cup final.

    Advertising opportunities with JioCinema

    JioCinema, a leader in digital sports streaming, is offering advertisers a premium platform to engage millions of viewers during the T20 series. With innovative ad formats, seamless integration across mobile and web, and precise audience targeting, JioCinema ensures that brands can amplify their messaging during peak cricket viewership.

    The pressure to maintain the status of world champions, combined with the excitement of fresh talent stepping up, makes this a must-watch event for fans and a golden opportunity for advertisers across the four matches (8, 10, 13 & 15 Nov) along with JioCinema’s introduction to new premium advertising offerings, providing access to two highly valuable audience segments for the first time. These include iOS users, who are individuals using Apple/iPhone devices, and a combined “iOS + 50k” group, consisting of people with phones valued at Rs 50,000 and above. Both of these premium cohorts are now available alongside the existing Connected TV (CTV) audience, giving advertisers a unique opportunity to reach the most affluent and sought-after viewers.

    A Viacom18 spokesperson shared, “With India’s status as world champions and the fresh energy of the new T20 squad, this series will captivate audiences across the country. Our audience-first approach allows advertisers to craft high-impact campaigns that resonate with passionate cricket fans.”

    Partners and sponsors join the action

    Some of the country’s top brands—Housing.com, Uber, and Motul Oil—have joined as associate sponsors for this electrifying series, leveraging the opportunity to connect with fans through JioCinema’s advanced advertising solutions.

    Housing.com vice president of marketing, Rahul Ralhan commented, “This series is poised to attract immense attention, especially with the new T20 team taking charge. We are excited to be part of this series and to reach such a diverse and engaged audience through JioCinema.”

    Motul Oil director marketing – India & South Asia, Preetam Goswami said, “The intensity of a rematch with South Africa is bound to keep fans hooked, and we are proud to align our brand with this kind of high-energy content. Partnering with JioCinema provides us a unique chance to engage with audiences across the country.”

    Uber India head of marketing, Ameya Velankar added, “Cricket is a major unifier in India, and the South Africa vs India series gives us the perfect platform to connect with millions. With JioCinema’s extensive audience targeting, we can engage cricket fans in a meaningful and impactful way.”

    JioCinema and Sports18 will bring every ball, boundary, and breakthrough directly to viewers, ensuring an unforgettable experience for cricket lovers and an exceptional platform for brands to connect with their audience.

  • Airtel expands network in UP West, Uttarakhand for better connectivity

    Airtel expands network in UP West, Uttarakhand for better connectivity

    Mumbai: Bharti Airtel has turbocharged its network in Uttar Pradesh (West) and Uttarakhand, providing customers with superior voice and data connectivity across all 40 districts. The company announced on 18 October 2024, that it has successfully deployed additional spectrum acquired in July 2024, enhancing its 5G and 4G network capacities.

    The deployment of 5MHz on the 2100 band will significantly improve data speeds and indoor coverage for customers in urban and rural areas. Residents in cities such as Agra, Aligarh, Meerut, Bareilly, Moradabad, and Dehradun can now enjoy faster browsing speeds and improved call connectivity. Airtel’s enhanced services will also benefit those traveling along highways and rail routes, providing broader coverage and meeting the growing demand for connectivity in rural regions.

    Bharti Airtel, Uttar Pradesh and Uttarakhand, CEO, Sovan Mukharjee stated, “Airtel’s commitment to superior network performance is unwavering. With the integration of this new spectrum, customers across the state can now enjoy enhanced call connectivity, faster data speeds, and an overall improved experience.”

    Airtel secured 97 MHz of spectrum during the recent auction, solidifying its position as a leader in India’s telecommunications landscape. This deployment allows the company to expand its sub-GHz spectrum, consolidating fragmented spectrum blocks into a continuous spectrum, and positioning itself to meet growing data demands with its 5G and 4G services.

  • Tanla Platforms faces growth hurdles amid mixed Q2 FY25 performance

    Tanla Platforms faces growth hurdles amid mixed Q2 FY25 performance

    Mumbai: Tanla Platforms’ second-quarter results for the fiscal year 2025, disclosed on 17 October 2024, reveal a business grappling with mounting expenses and stagnant revenue. Despite a series of strategic efforts, including the recent ValueFirst acquisition, the cloud communications company encountered a modest revenue decline compared to the previous year, alongside increased operational costs that pressured profitability.

    The company’s revenue from operations dipped to Rs 1,00,072.28 lakh, a slight reduction from Rs 1,00,859.22 lakh in the corresponding quarter last year. Total consolidated income remained nearly flat at Rs 1,01,098.10 lakh, showing only a minimal increase from Rs 1,01,493.34 lakh in Q2 FY24. Meanwhile, expenses surged to Rs 85,025.81 lakh, driven primarily by higher service costs and employee benefits, eroding the gains made from cost-control initiatives earlier in the year.

    “Our continued focus on enhancing operational efficiency has yielded some positive outcomes, but the evolving market dynamics present formidable challenges,” stated Tanla Platforms, chairman and CEO, D. Uday Kumar Reddy. The company’s service costs grew by 0.9 per cent, indicating the struggle to optimise expenses while sustaining the quality of operations.

    Tanla reported a profit before tax of Rs 16,072.29 lakh for the quarter, down from Rs 17,872.33 lakh a year earlier. Net profit attributable to shareholders also declined to Rs 13,021.15 lakh from Rs 14,254.99 lakh in Q2 FY24. The company’s earnings per share fell to Rs 9.70 from Rs 10.60, highlighting the strain on shareholder returns amid rising operational pressures.

    A deeper look at the expenses reveals an escalation in employee benefits, which rose 23 per cent to Rs 5,437.11 lakh, reflecting the cost of retaining talent in a competitive market. Additionally, depreciation and amortisation expenses increased by 3.8 per cent to Rs 2,344.08 lakh, indicating substantial investments in technology and infrastructure.

    The results also underscore Tanla’s ongoing strategic efforts, such as the acquisition of ValueFirst, which are yet to fully realise the anticipated synergies. The financials for the half-year ended 30 September 2024, showed a revenue increase to Rs 2,00,292.77 lakh from Rs 1,91,970.43 lakh in the same period last year, largely attributable to consolidating ValueFirst’s operations. However, profit before tax for the half-year saw a modest decline, signalling potential headwinds ahead.

    Tanla’s current assets increased to Rs 2,24,991.07 lakh, up from Rs 2,03,782.46 lakh as of March 2024, driven by higher trade receivables and cash reserves. This bolstered liquidity provides some buffer, but also raises questions about cash flow management, as trade receivables growth may indicate delayed collections.

    With the CPaaS market becoming increasingly competitive, Tanla faces the challenge of reinvigorating its growth trajectory while managing costs. The company’s reliance on expanding its client base and introducing new product offerings will be pivotal in driving future performance. Investments in digital infrastructure and potential acquisitions may further strain margins in the short term, but could pay off with stronger growth in the long term.