ITV

Category: iWorld

  • Prime Video announces season four of The Legend of Vox Machina

    Prime Video announces season four of The Legend of Vox Machina

    California: Prime Video have announced the season four renewal of The Legend of Vox Machina, from Critical Role/Metapigeon Studios and Titmouse. The news comes ahead of the season three finale. All three seasons have remained consistent with a score of 100 per cent on Rotten Tomatoes.

    “The fantastic team at Critical Role and Titmouse continues to deliver captivating seasons of The Legend of Vox Machina and we are excited for more to come,” said Amazon MGM Studios head of animation, Melissa Wolfe. “Our global Prime Video audience has embraced this series from the beginning and the fans, along with us, remain passionate about the characters and stories.”

    In season three, the Chroma Conclave’s path of destruction spreads like wildfire while the Cinder King hunts down Vox Machina. Our lovable band of misfits must rise above inner (and outer) demons to try and save their loved ones, Tal’Dorei, and all of Exandria. Viewers can tune-in this week on Prime Video to see how this chapter will close.

    “We are beyond thrilled – and grateful – to continue the epic and wild adventures of Vex, Vax, Keyleth, Percy, Pike, Grog and everyone’s favorite character – Scanlan,” said executive producer Sam Riegel. “With each season, this show levels up, and we already have big plans to level up both our heroes and villains in Season Four.”

  • Create, engage, repeat: The new era of audience connection

    Create, engage, repeat: The new era of audience connection

    Mumbai: In a world inundated with content, standing out requires more than just creativity; it demands genuine engagement. India has emerged as a global hub for content creation and consumption, boasting over 80 million creators, including influencers, bloggers, YouTubers and podcasters. This dynamic ecosystem is fueled by more than 500 million active social media users, driving an explosion of user-generated content across platforms. However, in a landscape where YouTube alone sees 400 hours of content uploaded every minute, the real challenge is ensuring meaningful engagement.

    With the shift in the digital ecosystem, today the social media platforms have a thriving creator ecosystem tuned to enhance storytelling for maximum reach. The rise of hyperlocal micro-influencers has ushered in a new era of highly targeted brand marketing, allowing brands to connect with niche audiences like never before. To truly stand out and build an engaging narrative, creators must prioritize authenticity, craft impactful storytelling and explore new platforms and strategies.

    Radio offers immense potential as a platform for influencer marketing. With its deep-rooted connection to listeners and its unique ability to create intimacy through storytelling, radio can seamlessly integrate influencers into its programming. When influencers share personal anecdotes, recommendations, or brand experiences in an authentic, conversational style, the result is campaigns that feel more genuine and relatable. Additionally, with the growing popularity of podcasts and online radio streaming, influencers have even more opportunities to engage with targeted audiences in a dynamic and interactive way.

    Another strategic approach that sees rapid growth is cohort marketing, that allows brands to connect with segmented audience groups based on shared interests, behaviors, or demographics. This approach helps brands focus on their value proposition for each group, offering targeted tools and enablement to enhance audience engagement. For instance, beauty brands can target the listeners by focusing on topics like skincare and makeup, using influencers to deliver tailored content for each theme. This approach creates campaigns that deeply resonate with listeners, driving higher engagement and fostering long-term brand loyalty.

    Creators are more than just content producers; they are key partners and revenue drivers. Cohort marketing empowers influencers with essential support, recognition and tools to amplify their influence, positioning them as vital contributors to a brand’s success. This approach enhances their ability to effectively reach audiences and create a lasting impact. By investing in creators and recognizing their value, brands can strengthen relationships with both their audiences and the creators. Utilising cohort marketing allows brands to discover new ways to reach their target market, delivering personalized content that fosters deeper engagement, builds loyalty and drives success in today’s competitive media landscape.

    At Big Fm, we’ve amplified the potential of radio by integrating micro, macro and nano influencers into our campaigns, effectively bridging traditional broadcasting with digital interaction. By leveraging social media and digital platforms, we connect with diverse audiences across all age groups, merging the authenticity of radio with the reach and relatability of influencer marketing. This synergy enables us to craft campaigns that resonate on a personal level while making a lasting impact, reaffirming radio’s relevance as a dynamic and influential medium.

  • IGAP releases report on social media transparency and compliance

    IGAP releases report on social media transparency and compliance

    Mumbai – The Internet Governance and Policy Project (IGAP) has published its latest report, “Social Media Transparency Reporting: A Performance Review”, offering a detailed analysis of how Significant Social Media Intermediaries (SSMIs) are complying with India’s Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. The report assesses the performance of major platforms, including Facebook, Instagram, WhatsApp, YouTube, Twitter/X, LinkedIn, Snap, ShareChat, and Koo, focusing on their content moderation practices and grievance redressal mechanisms between June 2021 and December 2023.

    As concerns over harmful online content, including misinformation and hate speech, continue to grow, IGAP’s report highlights key gaps in transparency across these platforms and calls for enhanced accountability to Indian users. The study also provides a comparative analysis with international frameworks such as the European Union’s Digital Services Act and presents actionable recommendations for improving transparency and compliance practices.

    Key Findings:

    . Inconsistent reporting: While platforms like Facebook and YouTube offer relatively comprehensive reports, others such as Koo and LinkedIn provide limited data, making it difficult to evaluate their adherence to content moderation guidelines.

    . Lack of clarity on automated monitoring: Platforms like Snap and ShareChat offer minimal disclosure on content proactively removed using automated tools, raising questions about the effectiveness of their systems in addressing harmful content such as hate speech and child exploitation.

    . Complex grievance redressal mechanisms: Platforms such as Instagram, Facebook, and Twitter/X maintain both global and India-specific grievance systems, leading to confusion for users and inconsistencies in data reporting.

    . Need for more granular data: The report emphasizes the importance of providing more detailed disclosures, particularly on content moderation in regional Indian languages, law enforcement requests, and actions against repeat offenders.

    Recommendations: IGAP’s report outlines several key reforms to improve transparency and ensure better accountability:

    . More granular disclosures: Social media platforms should provide detailed data on user complaints, content removals, and the diversity of Indian languages to ensure fair and equitable moderation practices.

    . Standardized reporting formats: Platforms should adopt consistent and uniform reporting formats to improve accessibility and comparison of data across different platforms.

    .  Improved oversight of automated tools: The report calls for clearer reporting on the types of content flagged and removed by automated systems, with a focus on emerging concerns such as misinformation, deepfakes, and synthetic media.

    Lead Author, and former senior director and group coordinator (cyber laws and data governance division), Ministry of Electronics and Information Technology (MeitY), Rakesh Maheswari stated, “Social media platforms have a responsibility to create a transparent and accountable digital environment, especially given their influence on public discourse. This report underscores the need for uniform, more granular reporting in line with the intent of IT Rules, 2021 and aims to help bridge the gaps in content moderation practices across platforms operating in India.”

    The Report is accessible at: https://igap.in/social-media-transparency-reporting-a-performance-review/

  • Saregama partners with Daler Mehndi to elevate his live performances

    Saregama partners with Daler Mehndi to elevate his live performances

    Mumbai: Saregama has announced the addition of iconic artist Daler Mehndi to its roster. This collaboration aims to enhance his live performance business across platforms, including colleges, festivals, and corporate events. Known as the ‘Messiah of Masti’ and the Father of Indian Pop Bhangra music, Daler Mehndi’s influence as a live performer aligns well with Saregama’s mission.

    Daler Mehndi has spent decades shaping the live music scene, captivating audiences with his stage presence and performances. His shows have set industry benchmarks. Partnering with Saregama, recognised for its artist management and live events, promises to elevate Daler Mehndi’s performances, offering fans an enhanced experience. Saregama’s recent successes, including concerts with Divine, the ‘Yeh Shaam Mastani’ show featuring Zeenat Aman, and the upcoming 13-city ‘Dil-Luminati India tour’ with Diljit Dosanjh, showcase the label’s expertise in producing large-scale events.

    Mehndi said, “I am thrilled to be joining hands with Saregama. Their reputation in artist management and live events is unmatched, and I’m excited to embark on this new journey with them. Together, we will bring more energy, more music, and more unforgettable performances to audiences around the world.”

    Amidst other releases by the artist, Daler Mehndi’s refreshed version of his iconic party anthem ‘Na Na Na Na Na Re,’ the song, which originally united generations on the dance floor, has been given a modern twist and is already being embraced by fans, globally across age groups. With over seven million streams in a week of release, this remix has reaffirmed its place as a timeless hit.

    “We are proud to welcome Daler Mehndi to our roster,” said Saregama’s SVP, films and events – Siddharth Anand Kumar. “Daler Mehndi is more than just an artist—he is an emotion. His energy, his music, and his presence have always had a special connection with fans. At Saregama, we have the expertise in both artist management and live event production to support him and take his performances to even greater heights. Together, we will continue to push boundaries and reach new milestones.”

    Beyond his musical endeavors with hits like ’Jaragandi’, Daler Mehndi has also been expanding his artistic footprint. Marking 30 successful years in the music industry, the legendary Daler Mehndi is expected to innovate and provide a new sound – Rabab. Fans can expect more on this from the artist in the coming months.

    With this powerful partnership, Daler Mehndi and Saregama are set to redefine the landscape of live performances and continue their legacy of delivering unforgettable music and entertainment.

  • BharatBox & GOQii launch healthcare metaverse platform

    BharatBox & GOQii launch healthcare metaverse platform

    Mumbai: BharatBox, a metaverse venture between The Sandbox and Brinc, and GOQii, a smart-tech health and wellness platform, have launched a health and wellness platform in the metaverse. This partnership allows users to experience a digital world that integrates physical wellness routines with metaverse experiences, powered by the Universal Health Token (UHT).

    The collaboration will use UHT to gamify preventive healthcare, enabling users to earn tokens for healthy actions, access health services, and benefit from a rewards system that promotes wellness behaviors.

    As India’s metaverse adoption grows, this initiative aims to set a benchmark for integrating health and technology in a digital space. It offers experiences tailored for Indian users, combining fitness, mental well-being, and nutrition within an interactive metaverse.

    UHT, an ERC-20 token on the Ethereum network, will incentivise healthy behaviors by rewarding users for fitness achievements, purchasing health services, and accessing consultations. It will also support decentralised governance (DAO) within the ecosystem.

    Through GOQii’s ecosystem of wearables, coaching, and health insurance, the new metaverse platform will enhance users’ wellness journeys. BharatBox will create a culturally relevant, immersive experience, blending social interaction with health management.

    India is rapidly becoming a key player in the metaverse market, which is growing at 13.93 per cent annually worldwide. India ranks among the top five countries in metaverse development, driven by strong investment, innovation, and employment growth, making this partnership well-positioned for widespread adoption.

    BharatBox CEO Karan Keswani stated, “Our partnership with GOQii is grounded in the remarkable growth trajectory of both the Indian metaverse and the wellness industry. India’s digital health sector alone is projected to grow with the total count of recognized startups in the healthcare and life sciences space experiencing a compounded annual growth rate (CAGR) of 127 per cent between 2016 and 2023. By integrating wellness into the metaverse, we’re tapping into a market that’s set to contribute billions in the near future from metaverse-focused opportunities.”

    The Force of Good Foundation, which created UHT in collaboration with GOQii, will play a key role in aligning UHT with GOQii and BharatBox. It aims to promote a global movement for incentivized healthcare, connecting the platforms through shared values of preventive health, and using blockchain technology to deliver secure, user-driven healthcare experiences in the metaverse.

    Force of Good Foundation director Agastya Samat said, “This partnership leverages two key trends: the exponential rise of the metaverse and the increasing demand for accessible preventive healthcare. The metaverse sector is increasingly adding jobs globally, indicating both a booming industry and growing user engagement. With this collaboration with BharatBox and integrating Universal Health Token (UHT) into our platform, we’re addressing a global shift towards incentivised health behaviour. Early projections show that tokenized ecosystems like ours could further increase user engagement, which is crucial as we scale to meet the evolving needs of Indian users, especially in a market where digital transformation in healthcare is now a key policy focus.”

  • European Union Film Festival unveils award-winning lineup for 29th edition

    European Union Film Festival unveils award-winning lineup for 29th edition

    Mumbai: The European Union Film Festival (EUFF), an annual celebration of European cinema, the Indo-Europe partnership, and a shared passion for art and culture, returns with its 29th edition. This year, the festival will travel across three cities – New Delhi, Kolkata and Hyderabad. The festival promises a captivating cinematic journey through 26 award-winning films in 31 languages, offering a window into European society, culture, and people.

    Organised by the delegation of the European Union to India, in collaboration with the embassies of EU member states and regional partners, the festival will kick off in New Delhi, running from 7 -16 November. The New Delhi leg will be hosted across three iconic venues: India Habitat Centre, Instituto Cervantes, and Goethe-Institut / Max Mueller Bhavan.

    The festival will feature films from Austria, Belgium, Bulgaria, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Slovenia, Spain, Sweden, and Ukraine. This thoughtfully curated selection of films includes some of the most talked-about European movies that have earned recognition at prestigious international film festivals. Highlights include La Chimera, Baan, Jim’s Story, Afire, What a Feeling, Animal, An Irish Goodbye, Restore Point, The Man Without Guilt, The Teacher Who Promised The Sea, and many more.

    Showcasing the crème de la crème of contemporary European cinema, the festival marks the India premiere of several European films, including, What A Feeling, Because I Love Bad Weather, Stairway To Heaven, Death is a Problem for the Living, Jim’s Story, Without Air, Black Velvet, The Last Ashes, Blood on the Crown, Baan, Horia and The Man Without Guilt. Fostering Indo-European dialogue, the festival will welcome an array of talent from across Europe. Yile Yara Vianello, lead actress in “La Chimera” (Italy), Tomas Vengris, director of “Five & A Half Love Stories in an Apartment in Vilnius” (Lithuania), and Pedja Miletic, producer of “Blood on the Crown” (Malta) will be traveling to New Delhi, India  to participate in  the festival.

    Cinema transcends borders and unites people, sparking empathy, and transforming our understanding of the world. EUFF 2024 celebrates this power of cinema, showcasing a diverse range of European films that resonate universally. Inviting everyone to embark on a cinematic journey through Europe, Hervé Delphin, the Ambassador of the European Union to India, said, “Europe and India are bound by a shared passion for cinema and storytelling, and the EU Film Festival is a vibrant celebration of this unity. This year ‘s #EUFF2024 proposes to Indian public a top selection of  award-winning European films from renowned international festivals, offering a unique #WindowtoEurope through the cinematic lens. I invite you to EUFF 2024; feel free to walk into any screening, sit in the cinema dark room and embark on a luminous cultural journey of entertainment and reflection with a European touch.”

    Veronica Flora and Valerio Caruso, curators for EUFF 2024, added, “This year’s curation delves into the turmoil of the human soul and the often unfathomable complexity of daily life and seeks vital pathways toward peace, brotherhood, and solidarity in an increasingly uncertain future. The 29th edition of EUFF India promises to take audiences on a cinematic journey, surprising them with new experiences by presenting a rich array of genres and languages. It explores the unexpected landscapes of the imagination, revealing the ghosts of the present, while celebrating humankind’s resilience and its relentless pursuit of love and collective fulfilment.”

    The most anticipated and loved film festivals, EUFF 2024 promises an eclectic mix of cinema, with each film offering a fresh perspective, an idea, and unique insights into people and cultures that resonate universally. Get ready for captivating storytelling, riveting performances, and stunning visuals that deliver a truly visceral experience.

     

     

    All films at EUFF 2024 will have English subtitles and will be on a first come, first serve basis. Please note that some of the films are rated 18+, so we recommend checking the ratings before planning your visit.

    The line-up for EUFF 2024 includes the following: 
    Austria/ What a Feeling; Belgium/Employee of the Month (L’employée Du Mois); Bulgaria/Because I Love Bad Weather(Защото обичам лошото време); Cyprus/ Embryo Larva Butterfly; Czech Republic/ Restore Point(Bod Obnovy); Denmark/ Sons (Vogter); Estonia/ Stairway To Heaven (Taevatrepp); Finland/ Death is a Problem for the Living (Peluri- Kuolema on Elävien Ongelma); France/ Jim’s Story (Le roman de Jim); Germany/ Afire (Roter Himmel); Greece/ Animal; Hungary/ Without Air; Ireland/ An Irish Goodbye; Italy/ La Chimera; Latvia/ Black Velvet (Melnais Samts); Lithuania/ Five And A Half Love Stories In An Apartment In Vilnius (Penkios su puse meilės istorijos, nutikusios viename Vilniaus bute); Luxembourg/ The Last Ashes (Läif a Séil); Malta/ Blood on the Crown; Netherlands/ Como el Viento; Poland/ Dangerous Men (Niebezpieczni dżentelmeni); Portugal/ Baan; Romania/ Horia; Slovenia/ The Man Without Guilt (L’uomo senza colpa); Spain/ The Teacher Who Promised The Sea (El maestro que prometió el mar); Sweden/ UFO Sweden; Ukraine/ How is Katia? (Yak Tam Katia?)

    More Information on EUFF:   www.euffindia.com |Instagram | X | FB

  • Pickleball World Rankings to host PWR DUPR India Masters in New Delhi

    Pickleball World Rankings to host PWR DUPR India Masters in New Delhi

    Mumbai: Pickleball World Rankings, the unified global ranking system for pickleball players, is set to host the PWR DUPR India Masters, a PWR700 event on the PWR World Tour, in the capital city of New Delhi. Pickleball, the  racquet sport in the world, is poised to establish a strong foothold in India with the launch of this prestigious event.

    The tournament will take place from 24 to 27 October 2024 at the RK Khanna Tennis Stadium, marking the first fully owned and operated event by PWR following the successful launch of the PWR World Tour in July 2024 in Dubai, UAE. The Dubai launch, attended by PWR’s anchor investor The Times Group, international pickleball officials, and some of the world’s top players, set the stage for PWR’s expansion across the globe.

    All eyes now turn to New Delhi, where an impressive roster of 750 players—both professionals and amateurs—will compete, further solidifying pickleball’s position as a major sport in India. This event is a key milestone for pickleball, boosting its presence on both the Indian and global sports landscapes.

    The PWR DUPR India Masters promises to generate excitement for pickleball as a growing sport, offering players a platform to showcase their talents and earn valuable ranking points. Participants include top international players such as Dustin Boyer (United States), Phuc Huynh (United States), Roos Van Reek (Netherlands), Mitch Hargreaves (Australia), Emilia Schmidt (Australia), Pei Chuan Kao (Chinese Taipei), as well as leading Indian players like Armaan Bhatia and Aditya Ruhela. They will compete for a prize pool of USD 50,000.

    As a PWR700 event, the tournament will award players up to 700 ranking points, which are valid for 52 weeks, directly impacting their seeding and eligibility for future global competitions. The event will also feature a thrilling PWR Battle of the Leagues—Minor League Pickleball, where teams of 2 men and 2 women will compete across different categories.

    PWR CEO Pranav Kohli said, “The PWR DUPR India Masters is a landmark event that highlights the emergence of pickleball as a beloved sport in India for all ages. Our mission is to build a vibrant community around this sport, blending competition and camaraderie. This event not only gives professionals a platform to compete and earn ranking points but also plays a key role in identifying and nurturing domestic talent, fostering a new generation of players and fans.”

    The Times Group managing director Vineet Jain said, “Pickleball is now the fastest growing sport in India. The Times Group is excited to bring The PWR DUPR India Masters, the first PWR700 event to the pickleball community. The PWR DUPR India Masters is the first pickleball tournament to be organised at such large scale in India with the participation of globally recognised players, iconic venue and live streaming of matches for viewers. This will further boost the player and fan engagement and drive many more players to make pickleball as a full-time career option. We at the Times Group are proud to be at the forefront of driving the pickleball growth in India and globally”

    The PWR DUPR India Masters will be live broadcast on Zoom and Mirror Now and streamed on Times Now (TimesNow.in), Pickleball Now (pickleballnow.in), You Tube channels @ZoomTV, and @ @SportsNowHindi. The live broadcast will start at 12 noon on 24 October and 25 October and at 3 pm on 26 October and 27 October.

  • Tata Play unveils Marathi Classics

    Tata Play unveils Marathi Classics

    Mumbai: Tata Play introduced Marathi Classics, a new platform service dedicated to iconic movies and shows from the golden era of Marathi entertainment. Recognising its audience’s content preferences, this service will also feature a rich catalogue of kirtans, to cater to spiritually inclined viewers. Powered by ZEE Talkies, this latest addition aims to curate the finest Marathi titles and classic movie offerings that have a strong connect with the viewers.  

    This ad-free service contains a captivating lineup of Classic Marathi blockbusters which released post 1950’s, along with an impressive lineup of popular serials and kirtan recitals. Cult classics like Zapatlela, GupChup GupChup, Palva Palvi, Maherchi Sadi, Dev Manus are a part of the content lineup. Subscribers will get to enjoy movies featuring legendary actors like Ashok Saraf, Sachin Pilgaonkar, Laxmikant Berde, Dada Kondke, Varsha Usgaonkar, Jayshree Gadkar, Nilu Phule and many more. Daily soaps like Avantika, Vadalvaat, Abhalmaya, etc will also be brought back as part of the offering.

    Tata Play’s chief commercial and content officer, Pallavi Puri, said, “Yesteryear’s Marathi content is known for its beautiful portrayal of rich Maharashtrian culture. There is a dedicated fan base for such content and we, in partnership with ZEE Talkies, wanted to revive these timeless shows and films that are celebrated today as classics. We believe this eclectic curation will resonate deeply with our viewers, rekindling their nostalgia.”

    ZEEL head public & regulatory affairs and CRO-Affiliate sales Anil Malhotra further added, “We’re thrilled to partner with Tata Play to bring back the golden age of Marathi cinema. Marathi Classics is a testament to the enduring appeal of timeless storytelling. With this curated platform, we aim to reconnect audiences with iconic films and shows that have shaped Marathi entertainment.”

    The service is free for the first five days from the date of subscription; INR 1.5 per day will be charged thereafter. On-the-go viewing can be availed through the Tata Play Mobile App.

    Tata Play Marathi Classics joins Tata Play’s range of over 50 entertainment and infotainment Platform Services suitable across age groups and providing content across genres like Entertainment, Kids, Learn, Regional, Devotion and much more. For more information, log onto Tata Play Specials.

  • Moneycontrol Pro crosses one million paying subscribers

    Moneycontrol Pro crosses one million paying subscribers

    New Delhi: Moneycontrol Pro, a subscription product from Network18’s Moneycontrol, has crossed one million paying subscribers, emerging among the top 15 worldwide. Moneycontrol Pro’s paying subscription numbers are now close to major international media platforms.

    Moneycontrol Pro has consistently expanded its cutting-edge features to help subscribers navigate the complexities of investing. The platform helps users make informed investment decisions through features such as ‘Spot Winners’ with over 200 powerful stock scanners, ‘Deep Dive’ with quant-based insights, ‘Trade Like a Pro’ with technical ratings and trends, ‘Track Holdings’ of market gurus with big shark portfolios and ’Expert Edge’ with daily and weekly investment ideas.

    “The fact that over a million people chose to repose their trust in our content and offerings is a great vote of confidence for Moneycontrol Pro,” said Moneycontrol chief content & strategy officer Javed Sayed. “It is a tremendous achievement, which puts Moneycontrol Pro among the top 15 news subscription platform in the world.”

    “Our subscription base is breaking new records because we have reduced the arbitrage on information for retail users looking to invest smartly,” said Javed Sayed. “The kind of tools that institutional investors pay a lot of money to use, Moneycontrol makes them available to its subscribers at a fraction of the cost.”

  • Glance & Swiggy Instamart unite to speed up Q-commerce

    Glance & Swiggy Instamart unite to speed up Q-commerce

    Mumbai: Glance, a smart lock screen platform, and Swiggy Instamart, aquick commerce platform, have partnered to launch a one-tap purchase feature directly from Glance’s lock screens. This allows CPG brands on Swiggy Instamart to connect with over 230 million active users, simplifying the process from product discovery to purchase.

    With four out of five Android users in India interacting with Glance’s lock screen, the platform has become a key discovery point for brands. This partnership enables brands to reach users early, driving awareness and purchases with a single tap that redirects users to the product page on Swiggy Instamart.

    Glance uses Swiggy Instamart’s user data to create audience cohorts, targeting promotions more effectively. By combining Swiggy’s user preferences with Glance’s engagement data, this approach improves purchase intent and conversion rates.

    Five CPG brands have already used this feature, with one energy drink seeing a 20 per cent sales increase and a nutrition supplement brand recording a 10 per cent sales rise and seven per cent market share growth. Overall, brands experienced over 10 per cent sales growth, driven by both new and existing customers.

    InMobi consumer and performance advertising – CBO Vasuta Agarwal said, “We are excited to partner with Swiggy Instamart to transform the way India’s CPG brands drive growth on quick commerce. By integrating Glance’s premier screen presence, targeting capabilities and reach of over 230 million users with Swiggy Instamart’s quick commerce convenience, we are setting a new standard for brand engagement in today’s fast-paced digital landscape. With one-tap purchases directly from lock screens, we aim to empower CPG brands to connect with consumers in real-time, effortlessly turning intent into action.”

    Glance has deep integration with InMobi Exchange which allows Glance and Swiggy audiences to extend their advertising campaigns to mobile app users across around 30,000 apps in India. Homegrown InMobi Exchange is one of the biggest and most addressable mobile exchanges which allows brands to seamlessly extend their campaigns on other premium apps.

    Swiggy’s head of growth marketing Amitkumar Banka said, “Glance smart lock screen has proven to be a powerful first touchpoint for Android users, driving meaningful results for CPG brands on Swiggy Instamart. As Swiggy Instamart continues to grow, we’re excited to collaborate with Glance to engage users instantly, creating real-time connections that translate into tangible business results.”

    Swiggy’s director of growth Kashish Vasandani said, “This unique partnership between Glance and Swiggy allows brands on our platform to seamlessly reach their audience on either the lock screens of their smartphones or within 1000’s of other premium apps that consumers use via InMobi Exchange.”

    Glance and Swiggy Instamart aim to replicate the success of initial campaigns across hundreds of CPG brands converting everyday lock screen interactions into measurable business outcomes.

    Glance is an AI-driven platform that delivers a wide range of engaging experiences directly on Android lock screens, including games, entertainment, news, sports, and shopping, all available in seven Indian languages. By partnering with reputed publishers and developers, Glance’s AI curates premium content tailored to each user’s preferences. This allows users to access relevant information seamlessly, without unlocking their phones or navigating through multiple apps.