Category: iWorld

  • India ranks sixth among top ten spammers for Feb

    India ranks sixth among top ten spammers for Feb

    NEW DELHI: India stands at sixth position in terms of spam distribution in February 2014, while China has been ranked number one.

     

     According to Kaspersky Lab study, the countries that feature in the top 10 worldwide spam distribution list are: China (22.9 per cent), United States (19.1 per cent), South Korea (12.8 per cent), Russia (7 per cent), Taiwan (5.1 per cent), India (3.4 per cent), Vietnam (3 per cent), Ukraine (2.3 per cent), Romania (2 per cent) and Japan (1.8 per cent).

     

     The study said that internet users in India should start taking digital security seriously. With the number of threat vectors increasing alarmingly along with the rise of cybercriminal activities, it is imperative that internet users in India protect themselves with genuine internet security or anti-virus software. “With regards to spam, the government should initiate spam laws that will deter spammers from making India their safe havens,” the study stated.

     

     In February, social networking sites remained the most popular phishing target. Email services were second in the rating of targeted organisations, while financial and e-pay organisations came third with a slight increase of 1.1 percentage points in their share of phishing attacks.

     

     Kaspersky Lab – South Asia MD Altaf Halde said, “Spammers are becoming more intelligent in masking their messages under the garb of offering something genuine to the recipients – be it Valentine’s Day discount or news about Ukraine, etc.”

     

     Once unsuspecting users have clicked or downloaded the email attachment, Trojans are downloaded without the user’s knowledge, which are capable of stealing data or even holding the data at ransom (encrypting the data and demanding money to decrypt the data, like CryptoLocker).

     

     February’s love-themed malicious spam was dominated by Trojans, as the cybercriminals’ mass mailings targeted credulous users with a Trojan-Dropper. The Trojan installs two malicious programs on the system – one is spyware that steals all document files (Docx,  Xlsx, Pdf) from the computer and sends them to a specific mailbox; another is IRC-bot/worm called ShitStorm which can carry out DDoS attacks on websites and spread copies of itself via MSN and P2P services.

     

     If recipients respond to these emails, their computer can easily become part of a botnet. In addition to Trojan spyware this month’s malicious spam included ransomware – a type of malware that blocks the user’s computer and then demands money to unblock it. The explicit photos also turned out to be malicious programs and among them was the Andromeda backdoor that allows cybercriminals to secretly control a compromised computer.

     

    Messages allegedly sent on behalf of Facebook informed recipients that a lot had happened on friends’ news feeds since they last visited the site and they were prompted to open the attached archive to find out more. The archive contained the backdoor from the aforementioned Andromeda family.

     

     Meanwhile, ‘Nigerian’ scammers could not pass up the opportunity to exploit the situation in Ukraine and the tragic events that followed in order to cheat users out of their money. They cited some familiar stories about unfortunate tourists in Kiev who had all their money stolen, followed by a request for financial assistance.

     

     The proportion of spam in email traffic in February increased by 4.2 percentage points compared to the previous month and averaged 69.9 per cent – 1.2 percentage points less than in February 2013.

     

     China (23 per cent) returned to the top of the rating, followed by the USA (19.1 per cent) and South Korea (12.8 per cent). Russia (7 per cent) ended the month in fourth place with an increase of 1.1 percentage points. Taiwan (5.1 per cent) dropped to fifth place after its share decreased by 1.1 percentage points compared to January.

     

     India (3.4 per cent), Vietnam (3 per cent), Ukraine (2.3 per cent) and Romania (2 per cent) all experienced an average decline of 0.2 percentage points in the proportion of distributed spam.

     

     In February, Japan’s share (1.8 per cent) fell 0.3 percentage points compared with the previous month, resulting in a drop of one place in our rating to tenth place. South Korea remained the leading source of spam sent to European users (48.6 per cent) in February.

     

     Next came the USA whose contribution also increased by almost 3 percentage points, pushing it up one position to second place. In January, the USA was third with 5.3 per cent of all spam sent to European users followed by Taiwan (5.5 per cent), Russia (5 per cent), China (3.9 per cent), Ukraine (2.3 per cent) and Vietnam (1.8 per cent).

     

    India rounded off the Top 10 with 1.6 per cent of spam sent to European users. The UK and Germany’s figures are slightly lower – 1.5 per cent and 1.4 per cent respectively.

     

    Top three types of organisations targeted most frequently by phishers were: social networking sites (27.3 per cent), email services (19.34 per cent) and e-pay organisations (16.73 per cent).

     

     Kaspersky Lab specialists also came across fraudulent notifications in February that claimed to be from the Malaysian HongLeong bank.

  • Outbrain signs strategic partnership with Times Internet

    Outbrain signs strategic partnership with Times Internet

    NEW DELHI: Outbrain, a content discovery platform, has signed a multi-year strategic partnership agreement with Times Internet. The move will help Times Internet to advance its native content strategy that the group has pioneered for many years.

     

     Outbrain’s Engage, which is a platform that helps publishers deliver personalised content recommendations to its audiences, will be used across desktop, tablet and mobile devices on all of the Times Internet’s web properties including Times of India, Economic Times and India Times.

     

    “At Times Internet, we have always strived to give our readers what they wanted. We are delighted to announce TIL’s association with Outbrain, to fortify the values which we stand for. Outbrain’s proven technology places the right content in front of the right people at the right time enriching the users’ content experience,” said Times Internet CEO Satyan Gajwani.

     

    “Outbrain’s mission is to help people discover the most interesting, relevant and trusted content wherever they are and so this deal is a major milestone. Our deep partnership with Times Internet showcases the full capability of our innovative technology which firmly demonstrates to the Indian publisher and media market that Content Marketing is here to stay. We are looking forward to working with Satyan and his team to grow this new space very quickly in India,” said Outbrain regional director Anthony Hearne.

     

     Outbrain Engage serves Times Internet viewers with the most interesting and personalised content recommendations possible.

  • Remember your first tweet?

    Remember your first tweet?

    MUMBAI: After tweeting hundreds of time, do you sometimes wonder what your first tweet was? Well, just use the newly launched tool by Twitter as it celebrates its eighth birthday.

     

    Ideas, anecdotes, opinions, experiences and achievements, among other things have been expressed in 140 characters since 2006, the year the now-much talked about social networking site was first introduced.

     

    While in these eight years, many have posted thousands of posts on Twitter to share joy, sadness, crib or even socialise. But there was no way one could find out their first tweet, except for scrolling down the long list to see it.

     

    So, to make life easier, Twitter is now taking people on a nostalgic ride.

     

    And as many people are busy finding out their own first tweets, we bring to you a list of the first tweets by the media biggies.

     

    @rupertmurdoch: Have just. Read The Rational Optimist. Great book.

     

    @ManishTewari Good Morning world on Dec 7 th 2012
     

    @SrBachchan: @juniorbachchan hey baby !! I made it on twitter !!! Yeeaaaaaahhhh !! … sorry..just got carried away ..safe onward flight and love

     

    @sachin_rt: Finally the original SRT is on twitter n the first thing I’d like to do is wish my colleagues the best in the windies,

     

    @iamsrk: hi everyone. being extremely shy i never thought i would be here. but my friend @kjohar25 insisted that i should learn to share my life.

     

    @punit_goenka: #MaryKom is the perfect example of what ZEE has always stood for – empowering people! May she bring home the gold medal!

     

    @cvlsrinivas: ’tis bird has flown..

     

    @haritnagpal: Finally on Twitter too!

     

    @SunilLulla: Hectic Parleying Before The Weekend That My Daughter Moves Cities

     

    @rajcheerfull:  Fireworks must be banned and If it cant be done then it should only be allowed in public places like playgrounds, beach, parks etc.

     

    @jawharsircar: RBI monitoring situation: Subbarao http://bit.ly/KhG0QO

     

    @BeingSalmanKhan: Arbaaz ne kaha ke tweet kar toh banta hai boss

     

    @NSaina: Entering the world of Twitter for the first time! Looking forward to great interactions with Fans!!! So here goes my first tweet! 🙂

     

    @ShereenYT: Young Turks Awarded For Consistent Coverage Of Innovation& Social Entrepreneurship At The unconvention Summit In Chennai

     

    @itsmeanuj: nothing is happening…dont know if i am waiting for something to happen…

     

    @parthodasgupta: off to delhi tom

     

    @Rajesh_sethi Indian Govt’s fiscal deficit may be harder to reign in than popularly envisaged. How will Govt reduce expenditure & still be populist ? #in

     

    @vikramchandra checking mail

     

    @ramankalra1 DND limiting Sabeer Bhatia’s next big idea of free global txtng…#TRAI listening? …#Infocom2011

     

    @AjitkThakur: Back on twitter after months. Under pressure from team to do some Life OK tweets! For now just saying life is OK @LifeOKTV

     

    @LloydMathias: hanging loose

     

    @nairsameer: Japs outsourcing to India…with Japan’s aging populace producing few new engineers, there is a real business opportunity here.

     

    @FRIEDFOODBRAIN:  Spilled ink on my pants. No really, it’s ink. The kind that helps a pen make squiggly lines that the learned called writing. Yup that ink.

     

    @ bhogleharsha: @Nagaraju_Dovari i do too and you do too.and cricketers and authors and singers are no different from you and me

     

    @Lk_Gupta: Ganpati statues on trucks n guys dancg arnd thm wth branches brokn fm trees. Wot?!

     

    @Sanjay_Tripathy: Going to watch the movie ‘Seven Pounds’

     

    @shaileshkapoor: Checking Twitter out!

     

    @kvpops: This is my new account. Henceforth i shall tweet from this id

  • Starsports.com targets 10 mn unique visitors during ICC T-20 World Cup

    Starsports.com targets 10 mn unique visitors during ICC T-20 World Cup

    MUMBAI: To say cricket is a religion in India could be an understatement. Cricket fanatics who are unable to watch live action on television find help in mobile phones and sports websites to get near live updates. These cricket devotees now have a whole new comprehensive experience on offer in Starsports.com.

    Ever since its launch in June 2013, starsports.com has drawn nearly 28 million unique visitors for all its sports properties and the average time spent is 45 minutes per match. Starsports.com claims these numbers – comparable to television – are the highest ever on a digital platform.

    “During the recently concluded Asia Cup, we witnessed 4.5 million unique visitors, and with over 10 million video views, the numbers are really humbling,” says Star India digital head Ajit Mohan. “The average time spent on video content was 32 minutes. Thus, Asia Cup was an affirmation that if someone is willing to create a great video experience there is a great appetite for it out there.”

    Heading into the ICC T-20 World Cup, Starsports.com is going through a fairly major revamp. “It all began in June 2013 with Starsports.com and our major pull was the proposition of watching live matches on the go or on desktops for a subscription price with a great video player having timelines and data integrations with the option of tracking data without leaving the live video,” adds Mohan.

    Now the portal is expanding the proposition with the insight that when sports fans are not in front of their TV sets there is a huge interest in following the matches. And of course the interest is higher when India is playing.

    “So far, most companies for sports on the web will give the option of text commentary, or give ball by ball commentary. Over the last six months with the onset of Starsports.com with live video available on subscription and text commentary, we have changed the way sports is perceived on the web,” explains Mohan.

    Starsports.com believes that there is a whole new space in between which can be shaped by it and create an experience that is way better than text commentary.

    The three major changes that will be experienced on the revamped site, as Mohan puts it, will be Zip Clips, Graphical Representations and streaming of live action with a 5-minute delay.

    Zip Clips: Starsports.com is creating a new match centre, where sports fans will be able to enjoy the live match through a series of clips. Almost ball by ball we will have ‘Zip Clips’ to catch up with the game or follow the game. So one doesn’t really have to sit and read the scores but gets to experience it with a series of short clips. And the clips will be almost in real time.

    Graphical Representations: The other thing added to the mix is a lot more graphical representation during the match and provide nuggets and insights. There will be experimentation with capturing in graphics where the match stands at that point in time.

    5-minute delayed live stream: And the third and most promising proposition for sports fans is streaming of the live action with a five-minute delay. This should encourage increased video consumption also in homes that do not have more than one TV screen.

    Cricket fans pressed for time and also those having low bandwidth can watch ‘zip clips’ to catch up with the near live action or when in leisure, cricket fans can watch the match with a five minute delay. For those wanting to watch live streaming, there’s a small charge to be paid.

    Starsports.com carried out loads of tests for nearly four months on how to make the best use of the zip clips feature and created the work flow from both the content and the technology point of views. Taking into consideration the fact that there are bandwidth constraints across the nation, Starsports.com strives to provide the best in video content at great quality.

    “Essentially, we are shaping a new service for fundamentally addressing the need for following a match. When the sports fan is not in front of the television, and therefore, to create a full video experience that is beyond what they are used to in terms of text commentary but also addresses the issue of time and convenience,” expounds Mohan. “It’s still a world where people are concerned about data charges and bandwidth and we are saying let us help you solve the concern by reducing the duration of the clips.”

    The prices for the tournaments and matches are quite reasonable given that they will get to watch it in high definition. ICC T20 World Cup 2014 Pass: Rs 100; The FA Cup 2013: Rs 100; Premier League Season Pass: Rs 500; Formula 1 – 2014 Season Pass: Rs 500; La Liga Season Pass: Rs 500; Football Season Pass: Rs 800; All Sports Day Pass (floating): Rs 20; Match Week Pass (floating): Rs 30 (which starts from Friday).

    The zip clips will be supported by ads but they would only feature on the clips of particularly longer duration, and it has a great value proposition for advertisers. “I believe advertisers increasingly value ads when the fans are really engaged in a full video experience. So our aim is to let them target engaged sports fans, so there is no point in cluttering the clips with ads. But there will be ads against these clips and for the delayed five minute stream, only the live stream will be ad free,” expounds Mohan.

    Thus with these three offerings Starsports.com is trying to keep sports fans pleased with the proposal of watching shorter clips to play catch-up with the live action or to watch the five minute delayed stream at leisure or if you are really keen to watch M S Dhoni smack the ball out of the park live just shell out a few extra bucks.

    “We have always had a tournament pass, season passes on soccer and our objective has always been to keep the prices reasonable and we believe in delivering quality content at that price,” beams Mohan.

    Speaking on Starsports.com’s association with Vodafone, Mohan adds, “They are a very valued partner for us, I think as a telco looking to shape data and video consumption, they are acutely aware of the power of sports, so we are powering Vodafone Sports with our curated content and all of what we are doing here will help us shape that service as well.”

    Social media acts as a catalyst for driving viewers from all over the web to the content on offer. These clips will be made available for easy sharing, “But I guess primarily people want to watch the matches and the shorter clips and for us to deliver a great video experience, we don’t want to clutter our social media with the buzz word like most providers do,” explains Mohan.

    Looking at the kind of brands that the portal has on board and already in talks with some of the leading brands for the ongoing T-20 World Cup, industry sources estimate that starsports.com generated ad revenue of around Rs 7-8 crore during the recently concluded Asia Cup and would generate around Rs 15-16 crore from the ongoing ICC T-20 World Cup.

    “We have received a great response from the advertisers and a lot of brands are looking for a great video experience on the web. It’s no longer about banner ads and they are keen to grab the attention of engaged sports fans,” says Mohan.

    Starsports.com is gung-ho about touching the 10 million unique visitors mark during the ICC T-20 World Cup tourney. “Our target has always been to hit the 50 million unique visitors mark between the major tournaments namely the recently concluded Asia Cup, the ongoing T-20 World Cup and the upcoming big-ticket tourney the Indian Premiere League,” says Mohan.

    There are three major things that one looks at when delivering the best experience through a sports service – one is having great storytellers, great infrastructure and the video player.

    Expanding on these three aspects, Mohan says: “We have a dedicated sports team working on the digital front, focusing on how to communicate stories on the web. We have learnt a lot over the past year to deliver the best in sports experience on the web and finally our video player is something that we are proud of after investing so much on building one of the best players in the market currently that can support great graphic content as well.”

    Starports.com is clearly living up to its claim of being the YouTube of sports in India and is focused on building a strong backbone for video content delivery and continuing to invest in improving the experience even further.

    “For us, the response we receive from the ICC T-20 WC and the IPL will be a good trial of (whether) we are able to both communicate and bring in a sports fan,” says Mohan.

    “Sports fans have been used to something else and it’s not easy to bring a change in habits as most people have been following a text scorecard over the years and our challenge is to tell them that there is a better way to consume sports,” concludes Mohan.

  • Shotformats, today unveils Kaanchi Music APP

    Shotformats, today unveils Kaanchi Music APP

    MUMBAI: Shotformats, one of the top 2 New-Age Digital Distribution Company in India, launched The Digital Music album in an offline app format for the most awaited movie Kaanchi –The Unbreakable. The music app was unveiled by the hands of the noted film-maker Subhash Ghai whose romantic flick – Kaanchi, set against the backdrop of breath-taking rural locales and her fight against the power, is set for a National release next month.

    The launch witnessed live performances of Kaanchi songs by Anwesha, Ankit Tiwari and Salim-Sulaiman composed by Ismail Darbar and Salim-Sulaiman. They captivated the audience with the breath-taking numbers in presence of the Mishti, the lead actress, Kartik, the lead actor of the film, Salim – Sulaiman, Ismail Darbar, Irshal Kamil and Jackie Shroff.

    On the occasion the Showman – Subhash Ghai said, “I am glad to unveil this First-ever in India, the Digital Cassette from Shotformats. I love to be upbeat with the latest technological advancements. Not only this, I have also used Auro 11.1 sound technology in the film. The music in Kaanchi is majorely drum based and with Auro 11.1, it will enable the powerful sound impact while you watch the film.”

    Commenting at the event, Niyati Shah – MD & CEO of Shotformats says “I am glad to be a part of this event. I have worked very closely with Subhash Ghai ji since my Tips music days and today sharing a stage with him and he unveiling the very first Digital Cassette in India for Shotformats is a huge honor for all us”
     

    With the evolving App Era, Shotformats has been revolutionizing the concept of the applications by going the offline way. It has various offline applications under the brand name – Biscoot; a desi version which has several movie apps, movie gaming apps and various utility applications. Shotformats caters across the sectors and age-groups. They also have several awards to their credits for bringing in the innovation in the digital distribution sector.

     

  • Tips Music crosses 5 million fans on Facebook!

    Tips Music crosses 5 million fans on Facebook!

    MUMBAI: Tips Music created a landmark of sorts earlier this week when the company’s Facebook community hit the 5 million fan mark, making it one of the largest and most active entertainment brands on Facebook.

     Mr. Sahas Malhotra, (VP – Business Head) of Tips Industries said “This is a very important milestone for us and we would like to thank all our fans and supporters. We regard this as a testament to all the consumer oriented engagements that Tips has undertaken in the digital space. The number of fans on the page has been growing in leaps and bounds and this is a clear indication of our ever increasing popularity on Facebook. Our unique social media initiatives with which we have been engaging fans, has garnered a lot of attention.”

    In less than a year, the company has seen an increase of 50 percent in its fan base from 2 million in 2013, to the current 5 million. Tips Music is one of the few Indian entertainment companies with rich industry experience of over 25 years to realize the potential of social media and the digital platform with which they have been using to engage and build their fan community. With a single handed focus on the popularity of Facebook, Tips brings to its fans an exciting and interactive way of engaging with films and allowing music buffs the opportunity of extensive information about various artists, labels, and movies.

    Today, Tips is at the forefront of the digital music industry in India and this is just the beginning.

  • New video platform to compete with YouTube, Vimeo

    New video platform to compete with YouTube, Vimeo

    NEW DELHI: A new video platform for lifestyle content Wonder PL hopes to compete with YouTube and Vimeo and capitalise on the soaring popularity of online video streaming.

     

    Backed by Universal Music Group, Qualcomm Ventures, former Apple executive Pascal Cagni and a personal investment by Vice Media president Andrew Creighton, Wonder PL which was launched on 13 March features topics from wellness to food to entertainment targeting women.

     

    Wonder PL is differentiating itself from YouTube by targeting professional content makers to use its platform for an annual fee. Whereas, YouTube is free to anyone who wants to upload a video.

    “We want to be the Whole Foods of video,” said Wonder PL founder and CEO Sofia Fenichell. “YouTube is Wal-Mart.”

     

    Wonder PL is going after brands and content creators such as the National Film Board of China and chef Tom Aikens. Wonder charges an annual fee of $300 for its members to use the platform to upload videos. “We know everyone is going to produce more videos,” Fenichell said.

     

    While more people are uploading and consuming video, it is a crowded market. Google’s YouTube, which is ad-supported, has more than a billion unique users per month who watch more than six billion hours of video.

     

    IAC/Interactive’s Vimeo provides a platform for professional users too. Anyone can post videos to the Vimeo platform for free but it charges up to $199 for more comprehensive features like additional storage, support and the ability to sell video on demand. Vimeo takes a 10 per cent cut on all videos using this additional feature. The platform has over 22 million registered members and reaches a global monthly audience of about 150 million.

     

    Fenichell said Wonder will depend on subscription revenue for now but could eventually start providing opportunities for sponsored content. People view videos on Wonder in an ad-free environment.

     

    “The industry currently trades a free or nominal membership fee in exchange for taking very high platform commissions,” she added. “We believe this is an unsustainable model for creators who need to generate value from their work.” 

     

  • LinkedIn’s SlideShare becomes more personalised

    LinkedIn’s SlideShare becomes more personalised

    MUMBAI: In today’s day and age, social networks are a way of life; so much so that they are the source of news for many media professionals. I happen to be one such professional who gets the beat of the industry through LinkedIn.

     

    Today morning I came across this mail from – LinkedIn’s presentation channel – SlideShare, stating it is integrating its Privacy Policy and Terms of Use into the LinkedIn Privacy Policy and User Agreement, effective 26 March, 2014.

     

    What does this mean for the user? This integration of SlideShare’s terms of service will now make it even easier for the member to discover and share content across both services. This means one’s SlideShare experience can be personalised based on his/her LinkedIn profile, their network, and their engagement with content from both services.

     

    The user’s LinkedIn account will power a richer experience on SlideShare’s service, and in the future may be prioritised over other sign-up or log-in options on the global presentation channel.

     

    “We encourage connecting your SlideShare and LinkedIn accounts, and in the future all SlideShare accounts could be merged into LinkedIn accounts. We’ll let you know ahead of time if we merge these accounts,” stated the e-mail from SlideShare.

     

    SlideShare was founded on the basic desire to easily share presentations on the web. This desire to help professionals around the world to discover people through content, and content through people, led it to join the LinkedIn family in 2012. Both the services claim to work on the fundamental philosophy of “members first”.

  • Jabong.com hosted Asia’s first ever –Google+ Shoppable Hangout

    Jabong.com hosted Asia’s first ever –Google+ Shoppable Hangout

    MUMBAI: Jabong.com, India’s favourite online fashion destination,launchedUK’s leading high-street brand, Dorothy Perkins in India at LakméFashion Week Summer/Resort 2014. The brand alsobrought in another innovative platform by hosting Asia’s first ever ‘Google+ Shoppable Hangout’ called “Jabong Shoppable Hangout with Dorothy Perkins”live from the ramp wherein populace witnessed Dorothy Perkins’ show, interacted with fashion influencers as well as shopped from the collection.

    The hangout was hosted live from Grand Hyatt, Santacruz, the venue of Lakme Fashion Weekby Fashion Director of acclaimed fashion magazine Grazia, Ekta Rajani along with renowned fashion Designer Anita Dongre known for cutting edge women apparel for the last two decades, Dorothy Perkins Marketing Director Alex Maw and India’s first and most famous celebrity blogger who blogs on Bollywood, Miss Malini

    This platform provided the Indian consumer a completely new shopping experience.The show was a grand success as users logged on to Google+ hangout. Participants interacted with the hosts and other members on this platform. Increasing the fashion quotient on the dais, the four divas elevated the fashion quotient of the chic collection through the shoppable hangout at the fashion week. Viewers got to know more about Dorothy Perkins collection, latest trends and styles, Kangana Ranaut’s, the showstopper’s outfit and much more. Not only this, participants gota chance to buy Dorothy Perkins products live from the ramp.

    Speaking on the occasion, Arun Chandra Mohan, Founder and CEO of Jabong.com said,“Jabong.com strongly believes in democratizing fashion and bringing the runway to millions of homes.The ‘Google+ Shoppable Hangout’for the Dorothy Perkins showreceived an overwhelming response. The idea behind this was to make the show more innovative and to bring the brand more accessible to the audience on its launch. With the e-commerce market in India growing at an extraordinary rate, we thought of introducing a unique and innovative shopping experience to the Indian shoppers. Going ahead we will continue to bring such distinctive experiences for the fashion fanatics.”

    “Association with the fashion leaderJabong.com and coming together with technology giant Google to create a shoppable hangout for the Dorothy Perkins SS 2014 collection showcased at LFW SR 2014 is another feather in our cap and reinforces our position as the most innovative and digitally advanced fashion platform in the country” said SaketDhankar, Head-Fashion, IMG Reliance.

    Speaking on the occasion, Anita Dongresaid“It’s exciting to be a part of this first of a kind digital experience, where we get to share and exchange ideas on trends and fashion, offer a live sneak peek into all the action at LFW and at the same time allow the consumer a chance to buy hot off the ramp fashion. E-commerce is the future of fashion retail and this initiative takes it a step ahead with bringing it live to the homes of the fashion enthusiasts across India, from one the most prestigious fashion events in the country.

    Speaking on the occasion, Alex Maw, Marketing Director, Dorothy Perkins said “Having the opportunity for our brand to take part in “Jabong Shoppable Hangout with Dorothy Perkins” live from our catwalk show in Mumbai was incredible! To be the first ever to do this in Asia with our partner Jabong.com paves the way for future initiatives. To be amongst 3 of India’s most influential female fashionistas was such a treat too’

    Speaking on the occasion, Mr. Sandeep Menon, Director Marketing, Google India said, “This could get very infectious. We’ve had some serious fun working with Lakmé Fashion Week to make the show more innovative and more accessible than it’s ever been before. At Google we believe in doing things differently and, therefore, the idea was to bring fashion fans closer to the action and get everyone involved to experience this season’s flavors, the colours, the faces, the designs, the celebrities and just about everything else up-close and through multiple dimensions.”

     

  • Datawind partners with PayUMoney

    Datawind partners with PayUMoney

    MUMBAI: DataWind the makers of Aakash and Ubislate Tablet PC, and a leading provider of wireless web access products and services ties up with PayUMoney to benefit its consumer base with the 10% of cash-back deal on the purchase of DataWind products.

     

    The tie up between DataWind & PayUMoney gives consumer liberty of cash back of a 10% for every transaction.  Payment can be made though CreditCard, DebitCard and other mobile payment option available on the website.

     

     This Offer can be availed only through PayUMoney payment option on the payment page of the Datawind’s website, buyer need to register them on PayUMoney before making the payment. The Buyer will receive a cash-back for all payments made through PayUMoney. The cash-back will be credited back to the Buyer’s PayUMoney Wallet is valid up to one year, which may then be used for paying for goods or services provided by PayUMoney’s Seller partners. Also the maximum cash-back per transaction will not exceed Rs. 50/- and consumer can utilize it as a discount on the very next purchase as well.

    In event the Buyer initiates a refund in respect of a transaction, the amount of cash-back credited to the Buyer’s PayUMoney Wallet shall be debited. In event of initiation of a refund, where the balance credited to the Buyer’s PayUMoney Wallet as cash-back has been utilized by the Buyer towards purchase of goods/services, the Buyer’s PayUMoney Wallet shall be debited by the amount of cash-back and in case the PayUMoney Wallet has zero balance, the PayUMoney Wallet shall show a negative balance equaling the amount of cash-back. Where the cash-back is utilized towards a new transaction and a refund is initiated with respect to such new transaction, the cash-back from the original transaction shall be credited back to the PayUMoney Wallet while the cash-back from the new transaction shall be debited from the PayUMoney Wallet.