Category: iWorld

  • Definition of broadband amplified in consonance with advancing technology

    Definition of broadband amplified in consonance with advancing technology

    NEW DELHI: The government has amended the definition of broadband in the Telecom Consumers Complaint Redressal Regulations, 2012 to amplify the definition of broadband and to bring it in consonance with the Notification issued by the Department of Telecom in July last year.

     

     Thus, under the Telecom Consumers Complaint Redressal (Third Amendment)   Regulations 2014, “”Broadband” or “Broadband Service” means a data connection that is able to support interactive services including internet access and has the capability of minimum download speed of 512 kilo bits per second to an individual subscriber from the point of presence (POP) of the service provider intending to provide Broadband service.”

     

     This amendment is also in consonance with the National Telecom Policy 2012.

     

    Earlier in the Broadband Policy 2004, Broadband was defined as “An always on data connection that is able to support interactive services including internet access and has the capability of the minimum download speed of 256 kilo bits per second (kbps) to an individual subscriber from the Point of Presence (POP) of the service provider intending to provide Broadband service where multiple such individual Broadband connections are aggregated and the  subscriber is able to access these interactive services including  the  Internet  through  this POP. The interactive services will exclude any services for which  a separate licence is specifically required, for example, real-time voice transmission, except to the extent that it is presently permitted under ISP licence with Internet Telephony.”

  • Narendra Modi-the third most followed world leader Twitter account

    Narendra Modi-the third most followed world leader Twitter account

    MUMBAI: Prime Minister of India, Narendra Modi is now the third most followed world leader on Twitter after overtaking Indonesian President S B Yudhoyono today.

     
    Modi (https://twitter.com/narendramodi) has around 5,087,980 followers to Yodoyono’s- 5,08743 followers (https://twitter.com/SBYudhoyono) as of 1pm IST today. Only the President of the United States Barack Obama and the Pope have more followers on Twitter.

     
    This shows how Mr Modi has been actively using Twitter to connect with the masses reinforcing the tool of digital diplomacy in a larger context making the social media platform a powerful channel for communicating and engaging with all Indians across the country.

     
    There were nearly 60 million elections-related Tweets during the Lok Sabha elections this year. Narendra Modi was the top elections-related term on Twitter during the entire polling period, more than AAP and INC combined. On Counting Day itself, Narendra Modi and BJP accounted for over half of the 2 million elections-related Tweets. His Twitter account (@narendramodi) has grown by more than 1 million followers since his election win, while the official account of the Prime Minister’s office (@PMOIndia) has grown more than 40% since his swearing-in ceremony. , His election victory Tweet remains the most retweeted Tweet of all time from India.

  • Narendra Modi meets Facebook’s Sheryl Sandberg

    Narendra Modi meets Facebook’s Sheryl Sandberg

    NEW DELHI: Facebook chief operating officer Sheryl Sandberg today told Prime Minister Narendra Modi that India is a very important country for Facebook, considering the high number of active Facebook users here.

     

    The Prime Minister discussed with Sandberg ways through which a platform such as Facebook could be used for governance and better interaction between the people and government.

     

    He also spoke about how Facebook could be used to bring more tourists to India. During the meet, Modi expressed his wish of getting the social networking site’s assistance in commemorating Mahatma Gandhi’s 150th birth anniversary year with a special focus on cleanliness.

    Later, the Prime Minister wrote on his Facebook page: “Had a very fruitful meeting with Sheryl Sandberg. She pointed out that India is a very important country for Facebook, considering the high number of active Facebook users in India.”

    “Being an avid user of social media myself, I talked about ways through which a platform such as Facebook could be used for governance and better interaction between the people and governments. I also talked about how Facebook can be used to bring more tourists to India.”

     

    Click here to view the event pictures

  • Facebook adds LiveRail to its kitty

    Facebook adds LiveRail to its kitty

    MUMBAI: The news of Facebook acquiring video advertising company, LiveRail didn’t really come as a surprise.

     

    It was in March when Facebook first began offering 15-second video ads for a limited number of companies on its website. The company has moved cautiously in introducing video ads on its social network to prevent a backlash from users who might find the ads annoying.

     

    This acquisition is the social media company’s latest step to make video ads a bigger part of its business.

     

    According to Reuters, Facebook has not disclosed the price for the San Francisco-based company, which was founded in 2007 and has offices in several countries.

     

    It can be noted that LiveRail’s technology automatically pairs video ads with the videos that appear on many websites, such as Major League Baseball, ABC and A&E Networks website.

     

    The report on Reuters also states that video ads command higher prices than other forms of online advertising such as banner ads. Facebook and other internet rivals like Google are increasingly trying to grab a slice of lucrative TV-marketing budgets as they try to sustain rapid growth.

     

    For records, it was early last year that Facebook bought Whatsapp for US$19.5 billon.

     

    It will be interesting to see how Facebook ropes in brands to scale its video advertising inventory in the coming days.

  • Missed call? It might be Facebook calling India

    Missed call? It might be Facebook calling India

    MUMBAI: Missed call: most of us have used it at some time or the other to connect with our friends when we are low on our mobile phone balance on our low end feature phones. Now Facebook is hoping to rake in the moolah courtesy this quirky habit amongst India’s light walleted mobile users.

    It announced a new ad format based on the missed call habit this morning through a post by its emerging markets ad products specialist Kelly MacLean.

    Describing it she writes:   “When a person sees an ad on Facebook they can place a “missed call” by clicking the ad from their mobile device. In the return call, the person will receive valuable content, such as music, cricket scores or celebrity messages, alongside a brand message from the advertiser — all without using airtime or data.”

    Facebook says 66 per cent of the 100 million or so of its users in India access the social networking site on their low-end feature phones using 2G services. Despite India being its second largest market, it contributed only Rs 75 crore to its top line last year, according to online site Quartz.

    “That’s a teeny-weeny fraction of its total global revenues of $5.49 billion (around Rs 33,000 crore),” says a media observer. “And it clearly needs to get India to generate more greenbacks.”

    Facebook says it has been testing the missed call ad product in India for sometime now and it has generated some success. It expects to give it a further push in the next few months as it rolls it out to advertisers.

    Among the advertisers which have used it is Garnier Men- a L’Oreal brand –  during the recently concluded cricket mega success, the IPL, from April to May 2014, says Facebook in  a case study it has published online.

    As part of the campaign, photo ads were placed on News Feed, targeting men between15-35, asking them to click to call for a chance to meet players from the Rajasthan Royals and win match tickets or official merchandise.

    “When someone clicked on the ad unit, a number was auto-populated in their phone dialer and a number was called. The call then dropped after a couple rings and the caller received an SMS with trivia questions to answer to enter the contest. The caller was also presented with a Flipkart link to purchase products,” Facebook says in the Garnier case study. It had partnered with Bengaluru based missed call services provider ZipDial for the promotion. 

    The social networking platform says the campaign saw Garnier achieve its goal of reaching 15 million of the target audience. 16 times more calls were generated from the Facebook missed call ad unit  than all other digital and print media combined, and its sales rose a claimed two and a half times year on year.

    Garnier general manager Rupika Raman had this say about the test: “When we were approached by Facebook to become the first brand globally to take part in the click to missed call innovation, we were excited to try it out. It has reaped rich dividends and has been highly impactful.”

    Facebook has partnered with India’s largest mobile phone service provider Airtel, and missed call platform provider ZipDial, as it begins rolling out the new ad unit in India.

    The site says that it will soon start offering features such as life-stage targeting (new moms and dads, graduation moments) to advertisers, while it has already started offering geo-targeting options wherein advertisers can target people by state or even multiple states in India without having to list multiple cities.

    And to get around the doubting Thomases about its efficacy as an ad medium it has partnered with Nielsen to serve polls to people on feature phones. “Our new measurement solution provides advertisers with greater tools to measure brand sentiment, purchase intent and ad recall for the first time on mobile as well as desktop,” Facebook has highlighted in the post.

    The announcement of the new ad format has come at a time when Facebook COO Sheryl Sandberg is visiting India hobnobbing with government officials, and small and medium business owners.

    (Pix courtesy: Facebook)

  • Cancel all Reliance Jio Spectrum licences, says CAG

    Cancel all Reliance Jio Spectrum licences, says CAG

    NEW DELHI: The nationwide broadband spectrum allocated to Infotel Broadband Services, now a Reliance Industries company, should be cancelled for allegedly rigging the auction and violating rules, says the Comptroller and Auditor General (CAG).

    In a draft report sent to the Department of Telecom for comments, CAG said, “The DoT failed to recognise the tell-tale sign of rigging of the auction right from beginning of the auction” in which a small ISP, Infotel Broadband Services (IBSPL) emerged winner of pan-India broadband spectrum by paying 5,000 times of its networth.

    The draft report says IBSPL which is ranked 150th in the list of ISP submitted an earnest money deposit of Rs 252.50 crore “through the covert and overt assistance of third party/private bank”, bid for Rs 12,847.77 crore (5000 times of its networth) for pan-India spectrum and then sold the company on the day of completion of the auction.

    According to the draft report, these “indicated IBSPL’s collusion and sharing of the confidential information with a third party in violation of auction conditions/rules.”

    According to news agency reports, the Mukesh Ambani-promoted RIL, which acquired IBSPL within hours of it winning the spectrum and later renamed it Reliance Jio, outrightly rejected any suggestion whereby spectrum was acquired in any manner other than through a transparent bidding process duly supervised by the Government. It also noted that this was not the final report as the DoT had not sent its comments.

     

    An RIL spokesperson said the auction for the BWA spectrum was one of the most competitive auctions in the Indian telecom history which fetched final bid price more than six times the reserve price for the pan-India spectrum.

     

    On bank guarantee, the spokesperson said according to the NIA, bidders were required to submit bank guarantee for desired amount as earnest money deposit (EMD) along with its application. “EMD was based on specific deposit requirement for each telecom circle. Accordingly, IBSPL submitted a bank guarantee of Rs 253 crore in format as prescribed in NIA. Since no money was deposited as EMD, the question of source of deposit does not arise,” the spokesperson said.

     

    The draft CAG report said, “Due to inclusion of inadequate eligibility criterion for participation in the auction, the promoters of the IBSPL enriched themselves and made unfair gain.” 

     

    CAG rejected DoT’s response that the eligibility criterion for participation in the auction was finalised after due diligence and on sector regulator TRAI’s recommendations saying it was the department’s responsibility to ensure that only serious ISPs participated in the auction.

     

    DoT in its response admitted that there was no eligibility criterion with respect to minimum net worth or paid up capital for participation in the auction.

     

    “Neither the top management of the DoT nor the important committees could detect these tell tale signs of collusion and sharing of confidential information by the biggest bidder, a tiny Internet Service Provider (ISP).

     

    “The IMC (inter-ministerial committee) did not satisfy itself as to how the IBSPL, a company with a networth of Rs 2.5 crore, would be able to pay the bid amount of Rs 12,847.77 crore within ten days,” it said.

     

    CAG in the report said, “The government should get the matter investigated even at this juncture, fix responsibilities on the bidders, which violated the auction conditions/rules prescribed and cancel the allotment of the BWA spectrum along with exemplary punishment on the colluding firms.”

    The CAG estimated that the decision of the government to allow an ISP licence holder having BWA spectrum to provide voice services against payment of Rs 1,658 crore resulted in undue advantage worth Rs 22,842 crore to Reliance Jio.

    The DoT has said the auction rules allowed all kinds of telecom operators to participate in auction and there were no inherent limitation in providing voice service using BWA spectrum.

    “Had the successful bidder of pan-India BWA spectrum obtained UAS licence (permits held by mobile phone service providers), he would have become eligible to use BWA spectrum to provide any of the service permitted under UASL including full mobile service,” the official source said.

    Telecom operators like Bharti Airtel, Idea Cellular, Vodafone, Aircel etc hold unified access service licence (UASL) that allows them providing full mobile phone services as well.

     

    The BWA auction rules gave option to participants to procure BWA spectrum under UASL against payment of Rs 1,658 crore as paid by other operators but there was no guarantee of giving them initial spectrum as was given to incumbents.

     

    CAG has rejected logic of DoT saying that auction guidelines linking of BWA spectrum with UASL is “unfair and highly inappropriate.” 

     

    According to the draft audit report, the IBSPL promoter director went on electronic media on June 11 2010 to confirm that they had been in talks with RIL during the course of auction process.

    The report said it was in ‘gross violation of the confidential clause of NIA which had prohibited bidders and insiders from conveying any confidential information to any other person, including any other bidder or its insiders.’

     

    The CAG has also indicted telecom regulator Telecom Regulatory Authority of India (TRA) for not giving clear recommendation and remaining a passive observer when changes were made in its suggestion to reduce quantum of spectrum in auction.

     

    TRAI in 2006 had recommended to make available spectrum for entry of 12 players but finally only two blocks of spectrum were put for auction that restricted scope for entry to only two pan-India players. 

  • Indus Health Plus launches website for Gulf Market

    Indus Health Plus launches website for Gulf Market

    MUMBAI: Indus Health Plus, a pioneer in preventive healthcare today announced the launch of its new website catering to Non-Resident Indians (NRIs) in Gulf http://www.indushealthplus.com/ae. The company through its unique business model will offer preventive healthcare packages to NRIs based out of Gulf countries, enabling them to avail the services in India across various locations.

    Customers will have the choice to choose from healthcare packages like Essentia, Superia, Optima based on the age group and medical history. The health packages offered are comprehensive in nature which includes up to 60 essential tests to know health statistics. Indus has set up strategic alliances with well-equipped and renowned hospitals and high end diagnostic centers in 55 Indian cities across 92 centers in 17 states.

    The website is developed with an aim to create awareness about benefits of early detection and prevention over curative measures to enjoy a healthy life without financial distress. One can avail these packages for themselves and can gift to their family members to ensure a healthier life. It highlights the USP of Indus healthcare packages along with doctor consultation and availability of reports on the same day.

    Mr.Amol Naikawadi, Joint Managing Director Indus Health Plus says, “We have observed that the NRI segment is growing at a steady pace. They have distinct needs when it comes to personal healthcare. With the launch of our new website we are offering preventive healthcare packages to NRI’s catering to their specific needs. The NRI’s are concerned about their health and their family members’ health back home. It also gives us an opportunity to cater to markets beyond India where we see a huge potential and demand for preventive healthcare services.  The UAE website is the first step in this direction to make preventive healthcare packages affordable, available& accessible to NRIs. It has been our constant endeavour to offer customer friendly and high-quality preventive healthcare options. As we expand our business in newer markets, we will continue to deliver to this promise. We are offering these services where customers can avail packages in base currency (Dirham) or Indian currency. Our live doctor chat will help customers solve any query & help them choose the right package.”

    It has been observed that between July – August especially in southern and western part of India 10 – 15% of NRI’s buy preventive healthcare packages through online medium and 7 – 8 % buys the packages offline. We have witnessed a 12% increase in online purchases as compared to last year on our website. 7.18 million NRI resides in Gulf countries and 75 % of working population is between the age group of 25 – 40 years.

    The new website includes following enhancements:

    a.    Details of centres across India

    b.    Healthcare packages offered

    c.    Informative note on lifestyle diseases

    d.    Insights on preventive healthcare

    The customers can also call on toll free number ( India – 0-90490-22222, Gulf –  800 035 702 975) to seek advice and assistance.

  • Piracy & l’affaire JadooTV

    Piracy & l’affaire JadooTV

    MUMBAI: The empire is striking back. In the US,  broadcasters won a battle to disallow transmission of their free to air signals to Aereo subscribers  when the US  Supreme Court declared the Chaitanya Khanojia- founded company’s offering  illegal last week.

     

    Cyber crime cell officials  swooped in on the offices of  over the top (OTT ) or internet protocol TV  services provider Jadoo TV in the Thurmalgery area in the south Indian city of Secunderabad and arrested four of its executives on 29 June 2014.

     

    The alleged crime: the company was illegally tapping into cable TV signals of Indian broadcasters and streaming them to customers over the internet in several countries having south Asian diaspora.

     

    The cybercrime cell took the step following a complaint from Maa Television.  Hyderabad police commissioner M Mahender Reddy while tom-tomming the arrests told journalists that  customers only needed to “buy the Jadoo TV set-top box without having to pay any monthly subscription. Most of the channels are paid channels and the gang was streaming their channels through internet. TV channels running their business legitimately, were incurring huge losses to the tune of several hundreds of crores,”

     

    He additionally said that “this signal piracy was going on for the past six seven years on different names from different cities and the accused managed to escape from the clutches of police by changing their set up to different cities. The ‘Pearl Technology’ was streaming 115 TV channels to Jadoo TV. Two bank accounts of its India CEO Sumith Ahuja have been identified and police are in the process of seizing them.”

     

    However, indiantelevision.com is aware that JadooTV has been in existence for around a decade but started the rollout of its box only in 2008.  Jadoo TV was promoted by Pakistan-origin US national Sajid Sohail (who developed the Jadoo receiving box and gets it manufactured out of China these days), while the Dubai-based Pearl Media Group was promoted by CEO Faisal Aftab and it worked as its content partner.

     

    CEO Sohail had said in an interview to Rawal TV earlier this year that the company has signed legitimate contracts with content providers in various countries- including Pakistan, India and Afghanistan – to stream their channels either from the satellite-delivered beam or from the streams they deliver on the internet. He had said that broadcasters were eagerly contacting him to legally carry their channels on JadooTV because of its popularity worldwide.

     

    He added in that interview: “We have a service call MyJadoo, which allows viewers to add broadcast streams on the internet to their Jadoo service just like YouTube does. But if we get a complaint or notice from the content owner, we pull it off just like YouTube does online. The owner has to write to us under the Digitial Millenium Copyright Act about the objectionable content and we delete it.” (His interview can be seen here (https://www.youtube.com/watch?v=mBgm4mCW57M#t=364) .

     

    It was as recently as in March 2014 that JadooTV was acquired by a Silicon Valley-based, privately-funded and Intel Capital-backed company CloudStram Technologies, along with Pearl Media Group and Altair Techonologies to create what has been hailed as a “vertically integrated OTT power house.”

     

    Cloudstream had in its press release stated that “the acquisition catapults it to be the dominant multicultural OTT provider, gaining access to a well-known OTT brand JadooTV, the largest south Asian user base in excess of one million viewers, key content deals, and proprietary technologies.”

     

    The JadooTV website openly states that it is offering channels such as News Express, Zoom, Mtunes, Mastii, Aaj Tak, 9XM, Music Xpress, FoodFood, Dhamaal, Big Magic, among many others from India to subscribers. Nowhere are the mainline GECs such as ZeeTV, Sony Entertainment, Colors or  Star or the SunTVs mentioned as being available to viewers, though it says many more channels are available apart from those listed. And a perusal of all its Facebook pages catering to subscribers in various  countries has no mention of mainline channels being delivered either through conversations or comments or promotions on those pages.

     

    The Pearl Media Group describes itself as a “venture capital funded content aggregation and dissemination media company, offering content owners and consumers multi-platform solutions and service offerings. Pearl is headquartered in Dubai, United Arab Emirates with development, research and design, and operations facilities located in Hong Kong, India, Japan, Pakistan, and the United States. Our mission is to connect niche content owners and consumers worldwide, whenever, wherever!”

     

    Its website pearlmediagroup.com has a listing of partners which can be accessed at (http://www.pearlmediagroup.com/partners.html) and it is these very channels and services which are mentioned on almost all the JadooTV or Jadoo Plus  product offerings in promotions in various countries.

     

    However, a distribution professional with the conditionality of not going on record told indiantelevision.com that JadooTV had indeed signed legitimate contracts but with only a few niche and news channels in India. “But the mainline channels get  shown illegally in some countries,” he stated. “And you don’t need promotions  or ads to promote these channels, it’s the buzz that was passing this information among the south Asian diaspora in the various countries.”

     

    A scan of US-based customer reviews on Amazon.com however hints that JadooTV may not be resorting to piracy – at least in the USA. Some JadooTV box buyers have complained that popular Hindi channels are not available on JadooTV. One reviewer has clearly stated that “there are just 25 Indian, 42 Pakistani and six Punjabi channels” as recently as last year. Another one Kishan Patel writes on 14 June 2014: “I really loved it. Most of all main Indian news channels. Awesome. Works great with Ethernet cable. Don’t use wifi. Wifi sucks.”

     

    A user named Rubaiyat Islam “Rubaiyat008” from Denton Texas, clearly writes on page 12 of the Amazon reviews page: “For those of you looking to buy Jadoo for Indian channels, let me tell you this; there is NO Sony Entertainment, Zee TV, or any of the mainstream Indian channels. Apparently, only Dish Network has the exclusive rights to these mainstream channels in U.S.”

     

    Clearly, there is something amiss here. Consumers openly dislcosing that JadooTV has no mainline Indian channels. Then what is it pirating is the question?

     

    L’affaire JadooTV clearly needs deeper investigation. May justice be served!

  • Want to be an e-retailer? Then, click here

    Want to be an e-retailer? Then, click here

    MUMBAI: The world is moving online; today with a click of a button people can shop, pay bills and get entertained.

     

    Every business model today is or plans to ride the digital wave, but not many have been able to crack the code. There are many who have spent lakhs to set up the online business but haven’t been able to generate the right buzz amongst its target audience or generate enough revenue to sustain the competitive market.

     

    According to Internet & Mobile Association of India (IAMAI), the e-commerce market saw a jump of 33 per cent to Rs 62,967 crore in 2013 as compared to previous year’s Rs 47,349 crore. Also, currently, there are over 2.5 crore online buyers in the country and still counting.

     

    To cater to this need, new online portals are launched every now and then, thus making the sector highly competitive. And like how everyone once in a while needs a godmother, Rage Communications with the launch of Ystore has just done that.

     

    The new offering is a comprehensive e-commerce platform to enable retailers to go online with significant ease.

     

    “The success of large e-commerce sites such as Flipkart, eBay and Amazon in India is driving interest in various categories. Retailers from almost all consumer product industries have shown keen interest. In particular, clothing, jewelry, home accessories and lifestyle product retailers are most excited and several online stores have already been launched,” says Rage Communications director JRK Rao who adds that these are also the categories that are most suited for online commerce.

     

    It works on two business models. First, it builds a store either using the YStore platform, or any other commercially available e-commerce platform. Typically, there is a one-time fee for the design, development, and deployment of the store, followed by a nominal quarterly management fee to cover routine store maintenance functions.

     

    The second one works on a very reasonable monthly license fee basis. A single monthly charge covers all initial set-up costs, and all future software upgrades as they are made available. This makes it relatively easy for small retailers to enter the online commerce space at minimal cost.

     

    The 200 professionals in technology, design, user experience and business analysis provide a range of services to its clients.

     

    It includes store-front design using pre-designed templates, or fully customised layouts, implementation of all commerce features, from the basic to the most advanced features that are offered by high-end commerce sites, creation of the initial catalog of products for sale, managing taxes, shipping charges, payment gateway for credit card and bank transactions, order tracking, gift registry, inventory, merchandising, integration with external marketplaces such as Amazon and eBay, affiliate marketing sites, and more.

     

    Apart from that, it will also help clients to optimise performance across devices – laptops, tablets and smartphones, search engine optimisation, ongoing search marketing, database marketing, email marketing, leads management, online customer service, detailed analytics covering site traffic, user experience and sale conversions, server optimisation for efficient site performance and ongoing content and catalog management (if required by e-tailer).

     

    The company which has offices in Chennai, Mumbai, Singapore and Sydney already has over a dozen e-commerce sites on board – using both YStore and other commerce platforms.  A few among those are: soakandsleep.com –a premium bed and bath products; parisera.com – handcrafted products for women; strandofsilk.com – contemporary Indian designer wear and thejus.com – gold and multi plated gift articles among others.

     

    As per online space watchers, there are many factors driving the e-commerce industry worldwide. Penetration of smartphones and internet amongst tier II and III cities is slated to be the main cause behind it. Ready availability of inventory at a central warehousing location and for retailers the ability to reach customers anywhere and at any time are just a few others pointed out by them.

     

    Having said that, they also believe that apart from YStore there are many platforms, like Shopify and Browntape that help retailers sell online. “So, what’s important is how you’re able to be different from each other and how you’ve been able to master your particular niche. This is already a crowded sector, and any new entrant will need to significantly differentiate itself from the dozens of other companies who have been here successfully for years,” points out Seedfund managing partner Mahesh Murthy.

     

    Nonetheless, researchers and analysts agree that e-commerce will continue to grow in a practically limitless manner, for a wide range of product categories. In the years to come no retailer can survive without harnessing the reach and power of the internet.

  • Jabong partners with Humpty Sharma ki Dulhania

    Jabong partners with Humpty Sharma ki Dulhania

    MUMBAI: Jabong, partners with the new upbeat movie by Karan Johar under Dharma Production – Humpty Sharma Ki Dulhania. A part of the tie-up, Jabong  will unveil an exclusive collection defining the new age fashion exuding elan, a range inspired by the movie and the looks of the lead star cast – Bollywood’s new heartthrobs  – Varun Dhawan  playing Humpty Sharma and Alia Bhatt playing Kavya Pratap at Crown Plaza, Okhla in Delhi.

    Jabong founder and managing director Praveen Sinha said, “We are highly elated to launch this stylish and chic Humpty Sharma Ki Dulhania collection on Jabong. We are only growing strength to strength in the e-commerce sector, and this collaboration exemplifies the stature we hold in the market. When such magnum opus brand names show an inclination in getting associated with us, it exudes nothing, but power of e commerce and Jabong. The fashion industry draws heavily from Bollywood; we at Jabong cater to such eclectic needs of people. From international apparel honchos to the classic Bollywood fashion parade, Jabong.com now has everything under one roof.”

    Dharma Productions marketing head Siddharth Kadam said, “Movies and shopping are the two experiences people of India not only enjoy but also celebrate. Witnessing the boom in online retail, such associations are going to become more popular with a Bollywood style collection inspired by the movies. There is a huge market of young, fashionable buyers wanting to dress like film stars. We are happy to partner with Jabong for our film Humpty Sharma ki Dhulhania.”

    Bottomline Media managing director Tanaaz Bhatia said, “Our association with Jabong.com goes far back and it has been a wonderful experience to work with them. We believe the Humpty Sharma collection will create a new trend amongst the youth especially after the movie is proving to be a hit already! We look forward to create many such associations with Jabong.com and our upcoming films.”

    Click here for event pictures