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Category: Over The Top Services

  • EY survey: Only 60 per cent of music creators pursue full-time careers

    EY survey: Only 60 per cent of music creators pursue full-time careers

    Mumbai: EY, the leading professional services firm, launched the first-ever comprehensive report on the state of the music publishing industry in India titled ‘The music creator economy: The rise of music publishing in India.’ The report aims to provide valuable insights into the current state, market potential, and perspectives surrounding music publishing in the country.

    The report estimates that India generates over 20,000 original songs annually, contributed by 40,000 music creators. Music directly or indirectly generates over Rs 12,000 crore in revenues each year.

    Commenting on the survey findings, EY India media & entertainment leader Ashish Pherwani said, “Music is an important part of India’s media and entertainment sector and is an important contributor to India’s Soft Power. Both local and international labels have driven the music segment’s sound recording revenues for a long time. However, music publishing revenues remain much smaller, given the differing views on its applicability and litigation.”

    Björn Ulvaeus of ABBA fame, now president of the International Confederation of Societies of Authors and Composers (CISAC) stated, “The works of songwriters and composers inspire our lives and enrich our cultures. With the support of publishers and authors societies, they are also a driver of economies that fuel other businesses and employ millions of people. This study can help improve many readers’ knowledge of our sector.”

    The first-of-its-kind survey conducted by EY, in which 500 music creators participated, indicated that their financial income is unpredictable and often limited:

    1.    87 per cent of respondents would have liked to make a living off their music alone, but only 60 per cent were able to do so

    2.    Working outside of the traditional employer-employee relationship, one-time payments (upfront fees), live performances and royalties were the primary sources of income for most creators

    3.    A majority strongly believed that they needed to learn more about music production and monetization

    4.    Only 56 per cent of respondents had access to the equipment and infrastructure required to produce music

    5.    35 per cent of respondents reinvested more than 50 per cent of their earnings from music on equipment, gear, software, and other infrastructure required to create music

    While India consumes more music per capita than the world average, it ranks 14th in recorded music revenues. In contrast, publishing revenues are ranked 23rd due to various issues like lack of legal clarity and consequently, low compliance.

    However, despite these challenges, India’s music publishing industry has grown, reaching Rs 884 crore (approx. US$100 million) in the fiscal year 2022-23. The Indian Performing Right Society (IPRS), with over 13,500 authors as its members, continues to expand its revenue, thanks to the support it has received from GOI, as more music users comply with publishing requirements.

  • Crunchyroll Anime Awards 2024 reveals categories for upcoming celebration of Japanese animation

    Crunchyroll Anime Awards 2024 reveals categories for upcoming celebration of Japanese animation

    Mumbai: Crunchyroll, the ultimate home for anime worldwide, is revealing today the categories for the eighth annual Crunchyroll Anime Awards, heading back to Tokyo on Saturday, 2 March 2024. Global voting will be driven by anime fans worldwide.

    This year, the Crunchyroll Anime Awards have added three categories to reflect both the artistic excellence and variety of genres within anime. These new categories are Best Art Direction, Best Cinematography and Best Slice of Life. The full list of categories for the 2024 Anime Awards as follows:

    1    Anime of the Year –  This is the show that sets the standard for anime over the last year. Its compelling story, beautiful artistic execution, and unforgettable characters all combine in a unique way to create a masterpiece that deserves singular recognition. Whether the show was an unexpected hit, or delivered on fans’ high expectations, Anime of the Year embodies excellence.

    2    Best Action – This category rewards a show with action at its core. Featuring awe-inspiring scenes of heroes battling villains, life-threatening situations, or overcoming incredible odds, these anime get the pulse racing.

    3    Best Animation – Here we recognize anime that are visually stunning in the ways they bring their stories to life. No matter the style of animation, these shows put on a visual spectacle for viewers to enjoy, immersing audiences into previously unimaginable worlds.

    4    Best Anime Song  –  This category celebrates a song played during any part of an anime series, including the opening and ending sequences. Whether they make you move or move you, these are the songs that stay with you.

    5    Best Art Direction (New) – Art direction involves all things visual to create the look and feel of an anime. Color, design, and animation style are only some of the considerations, as the tiniest of details must be kept in mind so that a show feels like a cohesive and distinct work of art.

    6    Best Character Design – This category celebrates artists who have either created iconic anime characters or breathed life into one from other sources. A designer who comprehends the essence of character design weaves narratives through the strokes of their drawings.

    7    Best Cinematography (New) – Cinematography focuses on the composition of individual scenes, paying particular attention to the use of light and shadow, camera angles, depth of field, and scene transitions. When combined together, these elements convey an anime’s narrative without saying a word.

    8    Best Comedy – Whether it’s a surprising fresh perspective, or the witty exchanges could’ve come from a comedy mastermind, the humor in these shows make you laugh out loud and have your side hurting by the end.

    9    Best Continuing Series – Sustaining excellence is no small feat, particularly when it comes to anime. This category celebrates the shows that hook audiences with their absorbing storylines, compelling characters, and attention-grabbing artwork.

    10    Best Director – Here we celebrate how a great anime and a great director are almost inseparable. Of central importance, directors work behind the scenes, conveying their vision to animators, making critical decisions, and managing the creative aspects of production. The result? An approach that is uniquely theirs.

    11    Best Drama – These anime convey something essential about the human experience. Their mastery of building and relieving tension sets fans on the edge of their seats, feeling all their feelings, and compelling them to invest deeply in the characters and their stories.

    12    Best Ending Sequence – Similar to the opening, an unforgettable ending sequence pairs design and music to delight and surprise. Often a place where the art style can be taken in entirely new directions, a great ending sequence lets viewers catch their breath and enjoy small moments with a character.

    13    Best Fantasy – Best Fantasy is all about imagination, creativity, and a bit of magic. These shows don’t  just take us to other worlds, they craft deep, original universes full of mythical creatures where even the smallest detail is fueled by ideas that previously were unthought of.

    14    Best Film – A great film effortlessly captivates spectators from beginning to end. Here we celebrate non-episodic anime with runtimes longer than a standard episode, whether they were released in theaters, on DVD, or online.  

    15    Best Main Character – Whether hero, anti-hero, or villain, a main character is the face of their series. But it’s not just their personalities or characteristics that make them beloved, it’s their well-developed stories and the journeys they take us on that make them worthy.

    16    Best New Series – While countless new anime are created each year, this category honors the series and spin-offs that stand out. These instant classics possess something unique that keeps viewers transfixed and passionately awaiting season two.

    17    Best Opening Sequence – Through striking visuals and irresistible music, a great opening sequence sets the tone for what’s to come. Whether it’s creating a quirky mood for an offbeat rom-com, or striking a dark and serious tone for suspense, a memorable opening has as much creativity and passion as the show it introduces.

    18    Best Original Anime – An original anime is not adapted from source material like manga or light novels; it is a new creation. These original works of art mesmerize audiences with the quality of their stories.

    19    Best Romance – A great romance can thaw the heart of the coldest cynic. These captivating stories draw us in and remind us of the best part of being alive. With their hopeful messages, these shows find a way to make you believe in the power of love.

    20    Best Score – A vital part of an unforgettable anime is the original music composed for it. A well-crafted score adds another dimension of depth and emotion to any scene, with compositions that are not only tightly associated with an anime, but can also stand alone as masterpieces of music.

    21    Best Slice of Life (New) – While these anime focus on everyday events, the best are anything but ordinary. Capturing quiet moments in breathtaking ways, these nominees provide relief from the frantic pace of the world, placing relationships—with all their emotion, humor, and heartbreak—front and center.

    22    Best Supporting Character – This category celebrates a supporting character like they were number one. They come in all shapes and sizes, but the best among them can shine as brightly as their main character counterparts when called upon.

    23    Best Voice Actor Performance – Renowned voice artists breathe additional life into a character, adding depth and realism or re-envisioning what they sound like in a different language . Through their command of tone and the emotions their voices elicit, these talented artists help transform anime characters into anime icons. This award will be honored to voice actors across Arabic, Castilian, English, French, German, Italian, Japanese, Brazilian Portuguese, and Latin Spanish.

    24    “Must Protect At All Cost” Character –  These are the characters that make the world feel like a kinder, more special place. Whether they’re an earnest protagonist who always gets back up or a pure-hearted cinnamon roll who holds a group together, these characters remind us that there are some things in life worth protecting.

    “Anime is a dynamic art form, offering an adventure for every kind of fan, and we are honored to celebrate the creative talent behind the medium that is captivating viewers around the world,” said Crunchyroll president Rahul Purini. “From the depth of artistry, nuanced storytelling, and pure joy that anime brings to so many, we look forward to gathering again in Japan to honor the best of anime this year.”

    To be revealed on 17 January 2024, the nominees in each category will be selected by the passionate and independent 2024 Anime Awards judges, which represent more than 100 global creatives, tastemakers, experts, and influencers. This latest class represents the largest and most diverse set of judges in Anime Awards history. 

  • Bruce Willis takes Lionsgate Play by storm

    Bruce Willis takes Lionsgate Play by storm

    Mumbai: In the words of Bruce Willis himself, “Yippee-kay-yay mot-”! This Hollywood heavyweight has redefined the action genre, setting a new standard for action films. But his portfolio of films doesn’t end there. From heart-stopping thrillers to heartwarming dramas, Bruce Willis has done it all and how! Lionsgate Play brings you the best of the action icon as we take a look at some of his best films, filled with suspense, excitement, and the unmistakable grit that only Bruce Willis can deliver.

    Detective Knight Trilogy

    Detective Knight: Redemption – Release Date: 8 December 2023

    Detective Knight: Independence – Release Date: 15 December 2023

    Steely-eyed, ruthless and just, Bruce Willis plays Detective James Knight, an LA detective, who stands for everything right. The Detective Knight Trilogy sees Willis as a cop (once again), as he faces some of the most adverse situations, requiring him to take matters into his own hands. The action-packed franchise sees guns, violence and the deliverance of justice on a whole new level.

    Midnight In The Switchgrass

    In an unlikely avatar, Bruce Willis stars alongside Megan Fox as the duo play FBI agents on the hunt for a dangerous serial killer. Midnight In The Switchgrass is a nail-biting thriller that sees the duo try and catch a crafty serial killer as he continues to prey on women as his targets. But when Fox disappears the stakes become higher as it becomes a race against time to take down the maniacal killer. Will she be saved in time or become another name on his list of victims?

    Extraction

    An unbreakable father-son bond is put to the test as a retired CIA agent is kidnapped and held to ransom against the fate of the country. Blocked by the CIA, his son sets out on a mission of his own to rescue his father, all while putting the country at risk to terrorism. With a cast of Kellan Lutz, Gina Carano and Dan Bilzerian, Extraction sees Bruce Willis in his element as a force to be reckoned with.

    Red

    Packed to the brim with action, Red is the thrilling story of what happens when you double cross the wrong person. Francis Moses (Bruce Willis) is a retired black-ops agent who just wants to live a normal life. However he learns that his life is under threat from an enemy of his part, forcing him to take up the very job he retired from. Now back to his old ways, he assembles his old team for one last mission: hunting down the man after him. With a stellar cast of John Malkovich, Helen Mirren and Morgan Freeman alongside Bruce, this film is an action must-watch.

    The Expendables 2

    One of the greatest action franchises of all time, The Expendables 2 is about teamwork, camaraderie and raw unfiltered action. When a routine mission goes sideways causing tragedy the group of elite mercenaries, known as The Expendables, go on a rampage to avenge their fallen comrade. With a cast of Sylvester Stallone, Bruce Willis, Jean-Claude Van Damme, and Jason Statham, bullets are bound to rain from the skies as the film promises action in its best form.

    Enjoy all these titles at the home of Bruce Willis’ most iconic titles, Lionsgate Play.

  • Disney+ Hotstar launches OTT advertising handbook

    Disney+ Hotstar launches OTT advertising handbook

    Mumbai: Disney+ Hotstar, India’s leading streaming platform, has launched a handbook for effective brand building on the platform. Titled Winning in the OTT era with Disney+ Hotstar, the handbook shares learnings based on the analysis of over 200 plus campaigns and offers a 360° view of why marketers must include OTT in their marketing strategy. The playbook has been developed in collaboration with industry experts Kantar, Neurons, Integral Ad Science, Mediasmart and Metrix Lab.  The playbook shares key media planning principles along with creative best practices for video ads to enable advertisers to make the most of their campaigns on OTT platforms, it also inspires advertisers to go beyond vanilla advertising by collaborating with the Disney+ Hotstar’s CreativeWorks team to create bespoke, contextual, impactful campaigns. It also shares insights to make the most of the connected TVs (CTV) feed as a medium to connect with their desired audiences.

    “The changing media-scape of advertising has made it imperative for brands to embrace OTT platforms. Disney+ Hotstar has continuously led the way in the ever-evolving OTT industry, constantly innovating to provide exceptional experiences for both consumers and advertisers. We are delighted to present the Winning in The OTT Era with Disney+ Hotstar playbook, that shares the recipe for success to enable advertisers harness the full potential of our platform thus maximizing impact for their campaigns. Created in collaboration with leading industry experts, the handbook offers invaluable guidance for effective media planning and brand building, enabling our advertisers to make data-driven decisions and significantly enhance advertising ROI,” said Disney Star head of network – ad sales Ajit Varghese.

    Additionally, the handbook lays down the best practices that can be deployed by brands to maximize their ROIs when advertising on Disney+ Hotstar:

    ●   Campaigns with three plus video ads were most successful in driving brand awareness, favorability, and purchase intent.

    ●   Campaigns with 20 plus second video ads delivered the highest success

    ●   Midroll campaigns supplemented with other creative formats delivered 30 per cent more success in driving brand message and purchase

    ●   Operating at a frequency of six plus increases purchase intent by 70 per cent and brand awareness by 50 per cent

    ●   Longer campaigns (>six weeks) yield higher success on upper and lower funnel metrics.

    Campaigns following these practices on Disney+ Hotstar recorded a 10 per cent higher success rate vs. industry benchmarks defined by Kantar across digital campaigns. The study also highlights how Impact advertising on the platform has delivered 100 per cent success across the funnel for sponsors and inventory buyers and outperformed industry benchmarks. The case studies recorded reveal the following:

    ●   Sponsors of Koffee With Karan Season 7 achieved 3X Uplift through in-show integration and branded vignettes, 4X brand awareness, 2.8X Online ad awareness, 3.3X message association, 2.8X brand favorability and 2.6X purchase intent.

    ●   Sponsors of Dance+ Season 6 achieved two times organic value through impact advertising on the show making it one of the most successful campaigns across the industry.

    ●   Tanishq co-creating and hosting reality series with Disney+ Hotstar CreativeWorks, The Great Indian Bride, saw the brand creatively reach out to modern brides of India and, in the process, achieve five times purchase intent and 2.3x brand awareness uplift.

  • DishTV’s Watcho – OTT Super App surpasses three million subscriptions within a year of launch

    DishTV’s Watcho – OTT Super App surpasses three million subscriptions within a year of launch

    Mumbai: Dish TV’s new OTT aggregation platform, Watcho – OTT Super App, a one-stop solution for OTT entertainment for all generations, urban and rural alike including the Gen Z, has exceeded the notable milestone of three million paid subscriptions, closely following its attainment of the 2 million subscriber mark in August this year. This is a significant highlight for the platform’s sustained growth in the competitive OTT aggregation and entertainment landscape since its launch in 2022.

    Watcho – Dish TV’s OTT platform has demonstrated exceptional growth, amassing a user base exceeding 90 million since launch, showcasing its dedication towards delivering high-quality entertainment solutions to a diverse audience. The platform not only gained a substantial user base but also solidified its position as a leading OTT solution.

    The success of Watcho is attributed to its unique approach, offering bundled packages of leading OTT platforms under a single subscription along with its own exclusive content under ‘Watcho Exclusives’. This provides users with a seamless and comprehensive entertainment experience, featuring 16 popular platforms such as Disney+ Hotstar, Zee5, Sony Liv, Lionsgate Play, Hungama Play, HoiChoi, Chaupal, Manorama Max, FanCode, Raj Digital, Tarang Plus, ShortsTV, ETV Win, Stage, Aao Nxt, and ‘Watcho Exclusives’.

    The OTT Super App also grants entry to Watcho’s extensive collection of original content, including 45 plus captivating web series, Swag (user-generated content), popular shows, and exclusive live TV. The diverse array of shows covers genres such as romance, corporate conspiracies, family drama, fantasy, adventure, and sci-fi providing seamless access to premium content.

    Commenting on the milestone achievement, Dish TV India Ltd CEO Manoj Dobhal said, “As we celebrate the achievement of three million paid subscriptions on Watcho – OTT Super App, it’s a moment of pride and gratitude. This milestone underscores the resonance of Watcho as a unique offering that provides complete 360-degree OTT entertainment on one platform ‘One hai to done hai’. The audience has validated this new concept and solidified our position as a preferred entertainment destination. We interpret these numbers not just as subscriptions but as a measure of trust, loyalty, and a validation of our commitment to delivering top-notch entertainment.”

    He emphasised, “At Dish TV and Watcho, we are committed to creating a new immersive content experience for our users, and driving business growth through innovative new business streams’

    Dish TV and Watcho corporate head – marketing head Sukhpreet Singh said, “The milestone of 3 million paid subscriptions of Watcho is a testament to the evolving preference of the Indian audience validating that it is a go-to destination of the youth for diverse and engaging entertainment. For user’s, the idea to create their own content and not just consume the given content has given us a significant foothold in the market. Reaching this landmark in just about a year reaffirms our commitment to providing compelling content and innovative products. We look forward to continuously evolving and sustaining this momentum by shaping the future of entertainment”

  • Mohammed Shami explores new sport, spills secrets on Amazon miniTV

    Mohammed Shami explores new sport, spills secrets on Amazon miniTV

    Mumbai: Amazon miniTV – Amazon’s free video streaming service, recently released their sports drama series – ‘Slum Golf’ that chronicles the life of Pawan, a young boy from Mumbai’s slums and his quest to the path of glory! Evoking emotional sentiments and the will to pursue one’s passion, the series is a telling example of emerging victorious in the face of adversity and is being showered with love by audiences for its storyline and endearing characters. Starring Sharad Kelkar, Mayur More, and Arjan Aujla, the inspiring story of an underdog showcasing tremendous grit and resilience is streaming on Amazon miniTV for free.

    The streaming service dropped a fascinating video featuring cricketer Mohd Shami. The talented cricketer is seen interacting with a cameraman while playing cricket and demonstrating his bowling prowess. Adding a twist to this, he takes a U-turn from bowling in cricket to holding a golf stick in hand. When asked by the cameraman if he has switched from cricket to a new sport, hitting a golf putt, he says, ‘Pawan Nagre ko dekh ke tereko bhi Golf ka chaska chadhega’. Expressing his delight in watching the series, he is seen appreciating the narrative and lauding the efforts of the team, urging others to watch Slum Golf on Amazon miniTV for free.

    “I am elated to be associated with Amazon miniTV for their latest sports drama, Slum Golf. It is a beautiful story of passion and determination, proving how hard work and dedication can do wonders. I hope Pawan’s story becomes an inspiration for everyone to pursue their dreams no matter what the obstacles are. I urge everyone to watch Slum Golf which is streaming exclusively on Amazon miniTV for free!” shared Mohammed Shami.

    Slum Golf is streaming exclusively on Amazon miniTV for free within the Amazon Shopping App, on Fire TV, and Play Store.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

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  • Ormax Media launches campaign testing tool Ormax Campaign Express

    Ormax Media launches campaign testing tool Ormax Campaign Express

    Mumbai: Media analytics firm Ormax Media announced the launch of Ormax Campaign Express, its campaign testing tool for across theatrical, streaming and television categories. While Ormax Media has been testing campaigns for films and shows for 15 years now, Ormax Campaign Express brings with it the capability to provide results within an express timeframe of just four days, hence providing a much-needed solution to the dynamic landscape of entertainment marketing, where campaigns are often finalized just days before launch, making conventional ad testing approaches infeasible.

    The tool forecasts key business metrics for each category, i.e., first-day box office for films, first-weekend viewership for OTT shows, and first-week viewership for television. Combined with asset-level likability and qualitative feedback on campaign elements, Ormax Campaign Express delivers holistic recommendations to maximise audience delivery for entertainment campaigns.

    Ormax Media head – business development (streaming, TV & brands) Keerat Grewal emphasised the significance of Ormax Campaign Express, stating: “Despite the acknowledged need for it, campaign testing is sparingly used in the Indian entertainment industry due to a critical constraint – insufficient time for testing. Ormax Campaign Express acknowledges this challenge by providing our business partners with results and action points within a timeframe of just four days.”

    Ormax Media head – business development (theatrical) Sanket Kulkarni highlighted the tool’s potential impact on theatrical releases, stating: “In times of content clutter, reduced attention spans and discerning audience behaviour, a good trailer is more important than ever before. The first reaction of the audience to the teaser or the trailer typically sets the level at which the film will open. All secondary assets can only have an incremental impact of not more than 10-15% at best. With Ormax Campaign Express, we can now deliver results of trailer testing, as well as evaluation of trailer options, in line with the industry’s requirement of quick decision-making.”

    Ormax Media head – content & campaign testing Mitesh Thakkar spoke about the company’s rich experience in campaign testing, stating: “With over a decade of experience in testing 100+ campaigns across domains, we have developed robust metrics and benchmarks to test campaigns of new films, OTT shows and TV shows. With Ormax Campaign Express, we hope to make this expertise available to those business partners who have not been able to use it earlier because of constraints of time.”

    Ormax Campaign Express is now available for use to all film studios, production houses, OTT platforms and TV channels.

     

  • Warner Music India artists dominate major streaming platforms’ 2023 year-end roundup

    Warner Music India artists dominate major streaming platforms’ 2023 year-end roundup

    Mumbai: Warner Music India’s artists have risen to the top on India’s major streaming platforms, showcasing unbeatable dominance across charts and playlists with their musical excellence. The year 2023 bore witness to an unparalleled surge in the popularity of these artists, marking their presence across Spotify, Wynk, and Apple Music.

    The highly anticipated ‘Spotify Wrapped 2023’ recently unveiled its results, with Warner Music India taking the crown as King’s “Maan Meri Jaan” claimed the prestigious Top Spot as the Most Streamed Track of 2023 in India. Jasleen Royal’s “Heeriye,” King’s “Tu Aake Dekh Le,” and Darshan Raval’s “Mahiye Jinna Sohna” commanded their positions in the Top 50 Most Streamed Tracks and Top Hindi Tracks of 2023.

    Internationally acclaimed, Ed Sheeran’s “Perfect” stood tall as one of the three English tracks in the Top 50 Most Streamed Tracks of 2023 in India. Darshan Raval, Karan Aujla, and King made a lasting impact on India’s music scene, securing their positions on the Top 50 Artists List of 2023.

    This wave of success reverberated across other streaming platforms within the country. “Heeriye” continued its victorious journey on Wynk, reigning supreme in categories like Best Hindi Songs. Karan Aujla emerged as the undeniable leader in the Punjabi music scene, with a remarkable five songs in the Top 50 and claiming the title of Top Punjabi Artist of 2023.

    King’s unstoppable momentum swept the nation and all streaming platforms, with “Maan Meri Jaan” securing the second spot as the most streamed song on Apple Music in 2023, further solidifying Warner Music India’s influence across platforms.

    Warner Music India’s dedication to fostering great talent and creating music for all is clear. Their success on Spotify, Wynk, and Apple Music shows how popular and talented their artists are across the country!

  • Industry trailblazers celebrated: Winners announced at Digital Reinvent Awards 2023

    Industry trailblazers celebrated: Winners announced at Digital Reinvent Awards 2023

    Mumbai: The Digital Reinvent Awards 2023, a prestigious event that celebrates and honours outstanding achievement in the world of streaming entertainment in India concluded its 2023 edition on 1 December 2023 with a virtual event. The Awards along with a distinguished ceremony recognizing excellence in the Indian streaming entertainment industry broadcasted live on the Digital Reinvent Facebook Page.

    Netflix has once again demonstrated its unparalleled prowess in the entertainment industry, as it bagged 7 Golds and 6 Silvers across diverse categories. Noteworthy victories include the gold accolades for the compelling documentary ‘The Elephant Whisperers,’ showcasing Netflix’s ability to deliver captivating narratives in the Documentary or Non-Fiction Program or Series category. The streaming giant’s triumph in the Supporting Actress of the Year category further solidifies its standing, with Shefali Shah in ‘Darlings’ and Tillotama Shome in ‘Delhi Crime S2’ securing top honours. Netflix’s consistent excellence is highlighted in the Movie/Mini-Series category, where ‘Darlings’ and ‘Monica O My Darling’ clinch gold, reaffirming Netflix’s status as an industry leader. The total metal count stood at 13 with maximum Gold. On Top of it all, Netflix won the Platform of the Year award.

    Zee Entertainment Enterprises has made a significant impact in the awards arena, securing a total of 4 gold and 4 silver awards across various categories. Zee’s adept use of influencers in ‘TVF Pitchers Season 2 Promo | Pitching to Ashneer Grover on Zee5’ earns them a silver in the Use of Influencers Using Social Media category, highlighting the strategic utilization of social media platforms. The silver-winning entry ‘Zee Bangla Mother’s Day Campaign’ showcases Zee’s prowess in the micro video content category. Additionally, Zee Bangla’s success extends to the Digital Brand Campaign of the Year, with gold awards for both ‘IPL Combat Campaign’ and ‘Neem Phuler Modhu Launch Campaign,’ exemplifying Zee Entertainment Enterprise’s versatility and creativity in digital marketing and content creation.

    Following on its heels and acing digital marketing innovations has been Amazon Prime Video winning both a gold and a silver award for the Web Series of the Year category for ‘Dahaad’ and ‘Farzi’. Other individual winners on the list were Shemaroo Entertainment, Warner Bros. Discovery, Sony Liv, White Turtle Studios, Applause Entertainment and Promoshop.

    PIM Asia events director Andy Chua commented, “Netflix and Zee Entertainment have truly outshone the competition at the Digital Reinvent Awards 2023, setting new benchmarks for excellence in the Indian streaming entertainment industry. This year’s total medal count of 13, with a remarkable dominance in Gold, solidifies Netflix’s status as an industry leader, culminating in the prestigious Platform of the Year award. Zee Entertainment Enterprises, equally deserving of accolades, showcased strategic brilliance across categories, securing 4 Golds and 4 Silvers. As we celebrate these achievements, it’s evident that the future of streaming entertainment is in the hands of trailblazers like Netflix and Zee, shaping the industry’s landscape with their creativity and dedication.”

     

  • Imperial Blue Superhit Nights partners with Harrdy Sandhu for his ‘In My Feelings’ tour

    Imperial Blue Superhit Nights partners with Harrdy Sandhu for his ‘In My Feelings’ tour

    Mumbai: Renowned singer and performer, Harrdy Sandhu, is set to embark on his first-ever India tour in partnership with Imperial Blue Superhit Nights. The tour promises to be an electrifying celebration of music and culture, spanning across seven incredible cities. Harrdy will be kicking off his tour in Indore on the 9 December, followed by Mumbai on 17 December, Kolkata on 24 December, Jaipur on 31 December, and Pune on 20 January 2024. Dates for Bhubaneswar and Gurugram will be announced shortly. Tickets for the tour concert will be available for purchase on Paytm Insider.

    Imperial Blue Superhit Nights has a remarkable history of curating sensational live music experiences. For years, it has been at the forefront bringing legendary musicians to the stage, creating unforgettable memories for fans across India. The partnership with Harrdy Sandhu marks a significant milestone in the platform’s ongoing commitment to deliver the very best in live music entertainment.

    With the core brand purpose of encouraging our consumers to embrace life with a smile the platform of Imperial Blue Superhit nights has always been committed to delivering superlative experiences that enable our audience to see beyond life’s challenges and immerse themselves in moments of conviviality that showcase their passion for music. Working with Harrdy Sandhu for his first ever India tour is a decisive step forward in that direction.” added Pernod Ricard India general manager – marketing Ishwindar Singh.

    Harrdy Sandhu shared his excitement for the tour, saying, “The association with Imperial Blue Superhit Nights has offered me an ideal opportunity to embark on my first India Tour, covering seven eminent cities, including Mumbai, Gurugram, Pune, Kolkata, and more. I’ve been diligently rehearsing steps on some of my most-loved tracks, with the determination to provide an unparalleled, innovative, and distinctive experience. Through this maiden tour, my aim is to deliver an international experience that leaves an enduring imprint on the hearts of all my fans.”

    Harrdy Sandhu, known for his soulful voice and remarkable stage presence, has captured the hearts of music enthusiasts across the country. With a string of chart-toppers, including “Bijlee Bijlee,” “Kudiyan Lahore Diyan,” and “Jee Karr Daa,” he has become a sensation in the music industry, and his live performances are nothing short of magic. Even the response from his fans to his latest EP ‘Pleasures,’ which features five songs, has been overwhelmingly positive.

    Harrdy is determined to bring a groundbreaking experience resonating to international concerts to India on this tour, pioneering the use of special hydraulic effects for the first time in the country. His unforgettable performances will set the stage ablaze, accompanied by a dynamic troupe of dancers, creating a uniquely immersive experience that will undoubtedly leave audiences yearning for more.