ITV

Category: Over The Top Services

  • Celebrate Hrithik Roshan’s 50th birthday with Tata Play Binge

    Celebrate Hrithik Roshan’s 50th birthday with Tata Play Binge

    Mumbai: The ‘Greek God’ of Bollywood, Hrithik Roshan, celebrates his 50th birthday today! Join the celebrations and admire the versatility of one of Bollywood’s most consistently entertaining actors. With his tremendous acting prowess, killer dance moves and unmistakable charismatic screen presence, Hrithik has etched his name firmly in the annals of the film industry. As we celebrate his milestone birthday, tune in to Tata Play Binge to stream some of his memorable work in Hindi cinema.

    Super 30  – Disney+ Hotstar

    super 30

    Directed by Vikas Bahl, Super 30 is Biopic inspired by mathematician Anand Kumar. The film follows Anand’s journey in running the Super 30 program, coaching underprivileged students for IIT entrance exams. Praised for its inspirational storyline and Hrithik Roshan’s performance, the film addresses social issues on access to education for students of all backgrounds. Though it didn’t win major awards, it received acclaim and nominations, leaving a lasting impact for its motivational theme.

    Koi Mil Gaya – Zee5

    Koi Mil Gaya

    Directed by Rakesh Roshan, Koi Mil Gaya tells the heartwarming story of Rohit Mehra, played by Hrithik Roshan, who befriends an extraterrestrial being named Jadoo and vows to protect him from those that seek to do harm. Praised for its innovative storyline, special effects, and Hrithik’s performance, the film features a stellar cast in Hrithik Roshan, Preeti Zinta and Rekha as it is remembered for its emotional resonance and family-friendly appeal. Koi Mil Gaya marked the start of the iconic Krrish franchise, which went on to be one Hrithik’s most successful superhero-action franchises.

    Main Prem Ki Deewani Hoon – Shemaroo

    Main Prem Ki Deewani Hoon

    Main Prem Ki Diwani Hoon revolves around Sanjana (Kareena Kapoor), a young woman engaged to Prem (Hrithik Roshan). However, the arrival of Prem’s younger brother, played by Abhishek Bachchan, adds complexity as Sanjana finds herself entangled in a love triangle. The film navigates through misunderstandings, comedic situations, and emotional moments as Sanjana must ultimately decide between the two brothers, shaping the narrative with a mix of romance and family dynamics. Main Prem Ki Deewani Hoon shows Hrithik Roshan in his vibrant ecstatic role as a ‘loverboy’ as he fights for his love. For dramedy lovers this film is a must-watch.

    Bang Bang – Disney+ Hotstar

    Bang bang
    Siddharth Anand’s Bang Bang is one of Hrithik Roshan’s most popular action movies. The film revolves around Harleen Sahni (Katrina Kaif), an unwitting bystander who becomes entangled with Rajveer Nanda (Hrithik Roshan), a mysterious man on the run. The story unfolds as they embark on an adrenaline-fueled adventure involving heists, espionage, and romance, keeping audiences on edge with its high-octane action sequences and Hrithik Roshan’s charismatic performance. The film is widely popular due its catchy songs and ‘beauty’ score.

    Wondering how to get the subscription of these OTT apps? Viewers can avail the entire package of 25+ apps (Disney+ Hotstar, Apple TV+, ZEE5, Fuse+, FanCode, Hallmark, MX Player, Lionsgate Play, Aha, VROTT, Sun NXT, STAGE, ReelDrama, Chaupal, Namma Flix, Planet Marathi, manoramaMAX, iStream, Tarang Plus, Hungama Play, ShemarooMe, Curiosity Stream, EPIC ON, Travelxp, DocuBay, ShortsTV, Playflix, KliKK) and Games under one subscription, in one app, without having to subscribe or remember the password of every app.

    Celebrate Hrithik Roshan’s Half Century with all his best movies, only on Tata Play Binge

  • Excitel and OTTplay launch southern OTT pack at affordable price

    Excitel and OTTplay launch southern OTT pack at affordable price

    Mumbai: Excitel home internet startup has introduced the ‘Southern OTT Pack’ for modern entertainment enthusiasts in key southern cities like Bangalore, Hyderabad, Mangalore, Guntur, Vijayawada, etc. In response to the surging global demand for high-speed internet coupled with diverse entertainment choices, this plan offers speeds up to 400 Mbps, 17 premium OTT, and a variety of more than 300 live TV channels, including Aha, SunNXT, RAJ Digital TV, ETV, NammaFlix in partnership with OTTplay.

    At an affordable price starting at just Rs 599/month for a 12-month subscription. This is an internet plan featuring content from major southern cities and languages, including Bangalore, Hyderabad, Mangalore, Guntur, Vijayawada, and more.

    On the launch of this plan, Varun Pasricha COO Excitel commented, “At Excitel, we’ve been at the forefront of redefining home entertainment. Today, we are thrilled to present India’s first South Plan, tailored for the rich tapestry of languages and cultures in regions like Tamil Nadu, Andhra Pradesh, Karnataka, and more. In response to the evolving landscape of home broadband and Cable TV, we’re putting an end to the era of restrictive DTH subscriptions and costly add-ons.

    Our new OTT Pack, starting at an affordable Rs 599/month for 12 months, not only offers affordable, high-quality viewing but also revolutionises user experience. By integrating over 17 OTT platforms into one seamless OTTplay app, we eliminate the hassle of multiple subscriptions and interfaces. Users can now enjoy a library of over more than 50,000 titles and shows with a single sign-on.

    Further, OTTplay’s cutting-edge AI technology enhances the viewing experience by analysing user preferences and viewing history. This results in personalised, cross-platform content recommendations, transforming the way our users discover and enjoy entertainment.

    Excitel and OTTplay Premium, AI-powered streaming platforms have joined forces with a shared vision to revolutionise home entertainment. This partnership aims to upgrade the experience as you navigate through your preferred shows, movies, and live TV—all consolidated into one dynamic and comprehensive package.

    OTTplay CEO and co-founder Avinash Mudaliar expressed his excitement about this partnership, saying, “This partnership is a watershed moment for Indian entertainment. With Excitel’s lightning-fast internet and OTTplay’s AI-powered recommendations, we’re creating a personalised content universe that redefines how viewers experience entertainment.”

    Excitel is actively collaborating on an exciting initiative to introduce a comprehensive north Plan, aiming to broaden its services. This expansion goes beyond just incorporating OTT apps, as Excitel plans to include a variety of regional northern apps. This strategic step reflects Excitel’s commitment to delivering diverse and region-specific content, ensuring that subscribers nationwide can enjoy a rich selection of entertainment.
     

  • BIG FM’s ‘BIG Indiagram 3.0’ celebrates India’s heritage with virtual Jhankis this Republic Day

    BIG FM’s ‘BIG Indiagram 3.0’ celebrates India’s heritage with virtual Jhankis this Republic Day

    Mumbai: Every year on 26 January, India comes together to celebrate its unwavering commitment to democracy and the establishment of citizens’ rights. Marking 75 years of our constitution coming into effect, BIG FM, one of the country’s leading radio networks, has introduced ‘BIG Indiagram 3.0’ – an innovative initiative showcasing the creation of virtual Jhankis of India’. This Republic Day, the campaign’s core thought is to use artificial intelligence (AI) to connect with the audience and promote the idea of cultural unity. Through this initiative, BIG FM invites people nationwide to express their creativity and love for the country using modern technology, highlighting its fast-paced advancements.

    BIG Indiagram 3.0 also highlights the significance of #MeraWalaBharat, promoting the idea ‘One India My India’ evoking a primary goal to foster deeper connections with the country’s royal heritage. With its creative concept, users can now upload personal photos on the official website – https://indiagram.bigfmindia.com/ – utilising AI algorithms to dynamically generate collages that seamlessly integrate their images with selected pride points. Making the campaign more interactive, users can also participate in quizzes and appreciate each other’s Jhankis by casting their votes and ranking them.

    Commenting on the initiative, BIG FM COO Sunil Kumaran said, “As we connect with audiences nationwide through our distinctive BIG Indiagram 3.0 initiative, we aim to amplify cultural narratives, instilling pride and celebrating the multitude of expressions that collectively make our country incredible. In this digital age, it is important to use technology to bridge traditions with innovations and we stand firm in our commitment to ensuring that the heartbeat of India’s diverse heritage resonates strongly for generations to come.”

    BIG FM will felicitate five winners who have represented different regions and showcased their creative visions as full-scale Jhankis. Taking the excitement a notch higher, winners will be announced at the Northern Command – Indian Army headquarters in Delhi. Furthermore, an exhibition will also be displayed with montage pictures of all the Jhankis from participants across the country as a token of appreciation.

    So, this Republic Day, bring your artistic flair to life!

  • Social media strategies for effective brand marketing: A comprehensive guide

    Social media strategies for effective brand marketing: A comprehensive guide

    Mumbai: In an era dominated by technology and connectivity, social media has become an indispensable tool for brand marketing. According to Search Engine Journal, the statistics are staggering – 4.8 Bn social media users worldwide, representing 60% of the global population and 93% of all internet users. The numbers are still on the rise, with 150 Mn new social media users added between April 2022 and April 2023, translating to approximately 410,000 new users every day and 4.7 every second. With the average person using 6.6 different social networks monthly and spending 2 & 1/2 hours daily on social media, the collective global time spent on these platforms is a whopping 11.5 Bn hours daily. Against this backdrop of compelling statistics, let us explore some social media strategies for effective brand marketing.

    Identify Your Goals: It is essential to have a clear understanding of what you are aiming to achieve through your social media marketing efforts. This could be increasing brand awareness, generating leads, or driving website traffic.

    Navigate the Right Platform(s) for Your Audience

    The plethora of social media platforms can be overwhelming, making it crucial for brands to choose wisely. Utilizing a social media advertising platform can help streamline this process. The primary goal is to find where your target audience is most active. Focus your efforts on two to three platforms to ensure manageability.

    Craft Tailored Content for Each Platform

    Diversity in content creation is key. Each social media platform has its unique characteristics, and your content should reflect that. Whether it’s Twitter’s concise posts, Facebook’s preference for longer posts accompanied by visuals, or Instagram’s emphasis on high-quality visuals and witty captions – tailor your content accordingly. Visuals have a universal impact, with Facebook posts containing images experiencing 2.3 times higher engagement than those without images. Incorporate a mix of images, videos, blogs, and live video to keep your content strategy dynamic.

    Foster Content Sharing Among Your Audience

    Social sharing is a potent force in brand marketing. Encourage your audience to share your content, as it not only reaches their immediate network but also acts as a personal recommendation. People are more likely to share content that resonates emotionally, incorporates humor or aligns with their values. Including social sharing options in your blogs, e-commerce store, website and email content facilitates seamless sharing directly from those followers.

    Run Targeted Campaigns: Launching specific campaigns via social media platforms can help you reach your intended audience more effectively. These could be promotional campaigns, awareness campaigns or even user-generated content campaigns. The key is to ensure they are targeted towards the users most likely to be interested in your product or service. Use the data you’ve gathered about your audience to help you in this targeting process. 

    Leverage Influencers for Strategic Partnerships

    Connect with influencers whose audience aligns with your brand. Collaborate on content, giveaways, or establish affiliate fee structures. Analyze influencers’ posts to glean insights into content that resonates with their followers. Mentioning influencers, partners, and customers on your platforms creates a sense of community, fostering engagement and expanding your reach.

    Cultivate Meaningful Relationships with Your Customers

    Social media is a two-way street. Engage with your customers to build relationships, which, in turn, contributes to brand awareness and increased sales. Customer interactions on social media provide an opportunity for potential customers to learn about your brand and gauge your interests through your responses. Recognition and appreciation, expressed through mentions, further solidify the sense of community around your brand.

    Invest in Posts and Advertising

    As social media platforms evolve, organic reach has diminished. To counteract this, investing in promoted posts and paid advertising may be essential. Craft ads that seamlessly blend with organic content, as they tend to perform better and yield higher conversion rates. Platforms like Facebook, Instagram, and LinkedIn offer targeted advertising options to ensure your content reaches the right audience.

    Regularly Evaluate and Measure Your Progress

    An effective social media strategy requires continuous evaluation. Track engagement statistics, post visibility trends, and referral traffic through website analytics. Experiment with different content formats, posting times, and advertising strategies until you find what resonates best with your audience. Regularly measuring and adapting to the changing landscape will ensure sustained success in your brand marketing efforts.

    Conclusion

    A well curated social media strategy is imperative for effective brand marketing in today’s digital age. By understanding your audience, tailoring content, fostering engagement, and strategically utilizing influencers, brands can navigate the dynamic landscape of social media and build a strong and loyal customer base. As the social media landscape continues to evolve, staying agile, adaptable and continually assessing your approach will be key to staying ahead in the competitive world of brand marketing.            

    The following article is attributed to Walplast senior VP group marketing, CSR & business head – P2P Division Aniruddha Sinha.

     

  • Amazon miniTV gears up to launch the second season of its coming-of-age drama series Dehati Ladke

    Amazon miniTV gears up to launch the second season of its coming-of-age drama series Dehati Ladke

    Mumbai: Amazon miniTV, Amazon’s free video streaming service is all set to bring the second season of its much-adored coming-of-age web-series, Dehati Ladke. Captivating the audience with a blend of heartwarming nostalgic moments, romance, drama, and entertainment, the first season was widely applauded by the viewers. Following the journey from season 1, the second edition will further explore the life of Rajat as his character dwells in city life through different stages of friendship, love, and pursuing his dreams. Starring Shine Pandey, Raghav Sharma, Tanish Neeraj, Saamya Jainn, Aasif Khan, and Kusha Kapila in pivotal roles, the second season of Dehati Ladke will stream exclusively from 12 January on Amazon miniTV for free.

    The engaging trailer gives a sneak peek into the intense roller-coaster ride filled with love, jealousy, aspirations, and rage. While season 1 portrays a strong bond between Rajat, his friends and his love Prerna, Season 2 will test his true self as he loses everyone he ever loved, including his parents and his mentors Prashant and Chaya. This rollercoaster of a journey will witness how Rajat deals with his emotional turmoil and leaves the audience wondering if there is light at the end of the tunnel.

    Talking about the new season, Kapila shared, “Dehati Ladke has been a wonderful journey with a wholesome blend of emotions and to be back with its second season, is an ecstatic feeling. The new season is much more fun and drama-filled with new learnings and heart-touching moments. I feel delighted to be part of such an impactful project, which teaches us, entertains us, and leaves us with a content heart through the lens of Rajat. The viewers will see more of an intriguing side of Chhaya in this season.”

    Sharing his excitement about the new season of Dehati Ladke, Pandey said, “Nothing can beat the happiness of bringing back the new edition of the project which is so close to your heart. It is a delight to come back as Rajat unveiling different layers of his character, with new dynamics in his relationships. It will be interesting to witness how he tackles new arousing emotions, and differences in friendship and love while staying focused to pursue his dream. I can’t wait for viewers to unfold his journey and shower their love as they did for season 1.”

    Dehati Ladke S2 will be available for streaming exclusively for free on Amazon miniTV from January 12. You can watch it on the Amazon shopping app, Fire TV, or download the Amazon miniTV app on Playstore.

  • Guest article: OTT in India and the endless possibilities

    Guest article: OTT in India and the endless possibilities

    Mumbai; Since 2008, when OTT (Over-the-top) was introduced in India, it has flourished and grown. Starting from BIGFlix, nexGtv to Hotstar, Ditto TV by Zee, and Sony LIV, there are enormous numbers of OTT platforms in the market currently. The number is increasing, and it is not going to stop any sooner.  

    The OTT market scenario in India is nothing but impressive, with a revenue of $3,666 million in 2023 and a projection of $5,586 million by 2028. India is going to witness an immense growth rate of 8.79 per cent annually over the years. There are currently 481 million OTT subscribers in India, and the number is projected to increase at a rate of 37.3 per cent by the year 2028.    

    Indian OTT industry is booming with high potential and possibilities for both consumers and creators. Let’s delve deep into the revolution through continuous transformation.  

    Change of viewing habit through OTT

    Do you remember the long wait, regret of missing out on a show, skipping meals, fighting for the remote, and many such nuisances over your favorite television program? Many of us have gone through such days that bring back nostalgia.    

    Thankfully, those days are gone. We live in a world of 5G, with a wide availability of smart gadgets and affordable internet connectivity. Entertainment is in the palm of our hands, and we can access content at our own time and convenience.  

    OTT has transformed how we consume content and introduced us to on-demand over-the-top content. Along with the quality and variety of content, OTT brings flexibility and affordability to content consumption, which was hardly possible in traditional media.  

    All it takes is just one subscription, and all the content is available at your convenience. Watch one episode per day or binge-watch your favorite show; the choice is yours. Apart from flexibility and availability, quality content, interactivity, engagements, and many such technological additions make OTT booming in India and rising every day.  

    A platform for creators and artists  

    The rise of OTT also comes with the availability of the platform for independent creators. Those days are gone when artists used to struggle for years to get a break. Streaming platforms such as Amazon Prime, Netflix, Sony LIV, and others ensured every talented individual got a chance to showcase their talent.  

    The opportunity not only brings light to the unsung heroes but also provides valuable content to the consumers. To the Bone, Sir, The Lift Boy, and Beasts of No Nation are a few examples of what talented individuals can do and offer to viewers around the world.  

    OTT provides exposure to these talented creators and allows them to build a fan base. Creators get recognition; they get to experiment across formats and genres and tell stories that resonate with the audience.  

    So, all the creative minds out there can get wings for their creativity with the accessibility of OTT platforms.  

    Transforming ad viewing through hyper-personalisation

    In 2023, OTT made $1.41 billion from its advertising revenue model, a.k.a. AVOD. It is projected to be $2.73 billion by 2028, with an annual rate of 14.13 per cent. Advertisement segments in India proliferate with OTT technology, making them hyper-personalised and target based.

    Unlike traditional media, the ads are limited to the target audience, adding to their relevancy. Advanced analytics helps advertisers know the target segment through demographics, age, gender, viewing habits, etc. All the technology and latest formats not only make OTT ads relevant to the viewers but also make them cost-effective for the advertisers.

    Hasn’t the OTT made everything about entertainment so perfect? OTT solves minor inconveniences, from viewing experience to useful content and relevant ads. Over-the-top streaming is undoubtedly the best thing that has happened to the entertainment industry. The affordability, accessibility, and availability are just unmatched.

    But that’s not all. Have you thought about the troubles leading to the excessive availability of OTT? Let’s talk!  

    OTT accessibility leading to content fatigue  

    Ever got agitated searching for what content to watch and ended up watching nothing? Many of us have experienced the same, which resulted in fatigue and exhaustion.  

    Yes, content fatigue is real, and believe it or not, this is one of the reasons OTT subscribers around the world opt out of their subscription plans. Netflix and Disney+ Hotstar lost around 1.2 million and 3.8 million subscribers in 2023, respectively. Among many other reasons, like their subscription model, sharing option, and so on, content fatigue is another significant reason for losing subscribers.  

    Well, FAST (Free Ad-supported Streaming Television) has been introduced to fight this fatigue. FAST is the online version of linear television content where viewers watch the scheduled content without choosing anything of themselves. The model has already been popular among viewers, while experts think FAST will be India’s most consumable model in the near future.  

    Popular Indian media entities such as Zee News, NDTV, ABP, and QYOU’s success in the FAST arena depict the future of OTT consumption through the model.  

    Environmental impacts of OTT  

    This top-notch infrastructure provided by technology also has some negative impacts, which we can’t ignore. Millions of servers, devices, and other equipment are being used for uninterrupted services, resulting in carbon emissions. An average of 54 grams of carbon emission happens for one hour of video streaming. Netflix has reported the maximum carbon emission in a report, which is 1.6 kg of CO2 every 30 minutes of streaming.

    Considering the emission rate, the OTT platforms use renewable energies, optimise videos, minimise power, and reduce internet consumption. New technologies and strategies are being developed to lessen our environment’s carbon footprint. These careful measures can save us from future environmental hazards interrupting OTT consumption.

    What the future holds  

    The future of OTT is immense and uncertain but positive. The growth is to be continued with technological innovation, creativity, and affordability.  

    Technology such as generative AI, AI/ML, video analytics, and AR/VR is immensely used and evolving towards unapologetic innovation beyond our imagination. Imagine sitting beside Shah Rukh Khan and Talking to him in real-time through those VR headsets, or having same Shah Rukh Khan voice being heard in all different Indian languages Crazy, right? But, possible. Logituit is working on some of the cutting-edge use cases for the media industry.  

    The roller coaster of adventure has just started. We are heading to a super sophisticated streaming technology with hyper-personalised content, interactivity, and high engagement.  

    The future is here, where virtual interaction will be a norm, and what we all watch in a sci-fi movie might soon become a reality. So, brace yourself for all the streaming uncertainty soon to become a reality!

    The article has been authored by Logituit co-founder and CEO Sandeep Chandak.

  • Lionsgate Play exclusively streamed the 81 Golden Globe Awards on 8 January

    Lionsgate Play exclusively streamed the 81 Golden Globe Awards on 8 January

    Mumbai: The awaited night in cinematic television reigned supreme! The 81 Golden Globe Awards are here. Showcasing entertainment brilliance, the star-studded event celebrated awards, heartfelt speeches, glamor, and fashion trends, bringing all your favourite Hollywood stars under the same roof! Be it Cillian Murphy and Christopher Nolan’s first ever Golden Globe win or the unexpected but extremely welcome Suits reunion, the Awards were a perfect start to the year. This cultural celebration where the red-carpet met the alchemy of storytelling streamed LIVE today on Lionsgate Play on 8 January 2024. In case you missed it, the 81 Golden Globe Awards are available to watch, exclusively on the platform. Here’s taking a quick look at the best moments from the 81 Golden Globes.

    The Taylena Reunion of our dreams  

    Mothers have mothered and how! The most celebrated Hollywood duo aka Taylor Swift and Selena Gomez, gave their fans yet another ‘awww’ worthy moment as they posed for some adorable selfies. What’s more, the two were seen engaging in a serious gossip session, which had us all wondering what ‘tea’ was being spilled. Rumor has it that a certain Jenner stopped Sel from posing with Willy Wonka aka Timothee Chalamet. We’d love to know how that unfolded.  

    Unmatched Oppenheimer Dominance

    With his chiselled jawline and iconically rare smile, Robert J Oppenheimer aka Cillian Murphy came in and stole the show as Oppenheimer swept the scene with 5 wins in various categories. From Murphy’s and Christopher Nolan’s first ever Golden Globe Win as Best Performance by a Male Actor in a Motion Picture and Best Director of a Motion Picture to Best Motion Picture, the film dominated the Awards night. Ruling theatres in 2023 by garnering more than 1 BILLION in revenue, the actor-director duo reigned supreme, proving that they are here to stay!

    Michelle Yeoh’s not-so-subtle warning  

    She’s a Crazy Rich Asian and knows how to get away with it! After winning Best Actor Female in a Motion Picture during the 2023 Golden Globe Awards for ‘Everything Everywhere All At Once’, Michelle Yeoh was forced to wrap up her speech by an impatient pianist, leading to her viral ‘shut up’ moment. However, this time around, when the actor came to present the award she gave a not-so-subtle nod stating ‘I threatened to beat up the piano player if they played me off my acceptance speech. You will be happy to know that I am very chill this year’, leaving the audience in hoots.

    Barbie took the Cinematic Box Office cake and a few other slices too!

    After painting the town pink, Barbie not only got nominated in a brand new category, but won it too. To celebrate theatre and movie-goers, the Golden Globes introduced the ‘Cinematic and Box Office Achievement’ category. With films like John Wick: Chapter 4, Mission Impossible: Dead Reckoning Part 1 and Oppenheimer fighting to take the gold home, Barbie still landed on top, proving that womanhood rules. Besides its triumphant win in the category, the Margot Robbie starrer also took home best Original Song in a Motion Picture for Billie Eilish’s ‘What Was I Made For?’

    A Well ‘Suited’ Reunion

    Butch and Sundance are back, baby! A surprise reunion saw the main cast of Suits reunite on-screen (albeit just to present an award). Despite missing a few key members of the cast, Patrik Adams, Gabrial Macht, Gina Torres and Sarah Rafferty reunited to present the award for Best Television Series, giving fans the same excitement and happiness they did for 9 years. With their witty banter still intact, they showed viewers and fans that they haven’t skipped a beat after all these years.

    Lionsgate Play exclusively streamed the 81st Golden Globe Awards on 8 January 2023 at 6:30 AM

  • Tata Play Binge adds hyperlocal content app STAGE

    Tata Play Binge adds hyperlocal content app STAGE

    Mumbai: Making diverse content easily accessible, Tata Play Binge has added India’s first dialect-based OTT app, STAGE to its vast array of offerings. STAGE, is a Haryanvi and Rajasthani content-focused OTT app that will expose Tata Play Binge viewers to a plethora of entertainment formats like web series, movies, short films, standup comedy, poetry, folk art and much more.

    Dedicated to safeguarding and amplifying India’s diverse and rich cultural heritage inherent in regional dialects, the hyperlocal entertainment platform STAGE, celebrates artists and embraces diverse regional dialects. It is home to top web series and movies from Haryana and Rajasthan like Dada Lakhmi, Mewat, Akhada, College Kaand, Group D, Safe House, Chaudhar, Opri Paraai, 12vi Aala Pyaar, Doojvar, Bhaichara, Prem Nagar, Mayajaal, Punarjanam, Dahleez, Mere Yaar ki Shaadi, Sarpanch, Muklawo, Aata Saata, Mautana, Bindori, Pariksha, Karj Ro Ghunghat, Maayro, Ghunghat, Vakeel Sahiba, Beend Banugo Ghodi Chadhungo, and many more.

    Commenting on the new partnership, Tata Play’s chief commercial and content officer, Pallavi Puri, said, “Tata Play Binge allows access to content in 13+ languages across 25+ apps. With STAGE, we are adding more entertainment choices for our audiences in Haryana and Rajasthan. With each new partner addition, our goal is to make Tata Play Binge a go-to choice for genre based content discovery instead of browsing by various apps, thereby making the viewing experience worthwhile for our subscribers.”

    Talking about this partnership, STAGE co-founder and CEO Vinay Singhal said “Dialects in India are as diverse as they are vibrant, changing every 8 kilometers. Until now, individuals have primarily had access to Hindi content, missing out on the essence of cultural values embedded within regional languages. At STAGE, our mission is to create content that resonates with the aspirations of Bharat, allowing individuals to embrace and celebrate their unique culture and dialect.
    Our partnership with TATA PLAY BINGE marks an exciting opportunity to extend this mission to a wider audience. The tagline ‘Kyonki Boli Mein Apnapan Hai’ encapsulates our belief that there’s a sense of familiarity and belonging in one’s own dialect. This collaboration empowers us to introduce our library of over 300+ original films and series, spanning various genres, to a broader set of viewers, enabling them to connect deeply with the richness of Haryanvi and Rajasthani dialects.”

    STAGE will join other popular OTT platforms on Tata Play Binge like Disney+ Hotstar, Apple TV+, ZEE5, Fuse+, Hallmark, MX Player, Lionsgate Play, Aha, VROTT, Sun NXT, ReelDrama, Chaupal, Namma Flix, Planet Marathi, manoramaMAX, iStream, Tarang Plus, Hungama Play, FanCode, ShemarooMe, Curiosity Stream, EPIC ON, Travelxp, DocuBay, ShortsTV, Playflix, KliKK along with Gaming. Content from all these platforms is available to the viewers of Tata Play Binge through a single subscription and a single user interface. Additionally, Netflix can be availed as a combo pack with DTH channels for all Tata Play DTH subscribers whereas Amazon Prime Video content can be accessed as an ad-on by all Tata Play Binge subscribers, who also have the DTH connection. Viewers can enjoy all 25 plus apps on large-screen connected devices through Tata Play Binge+ Android Set Top Box, Tata Play edition of the Amazon FireTV Stick and www.TataplayBinge.com.

  • Tune into these Audible titles for a “New Year, New You!”

    Tune into these Audible titles for a “New Year, New You!”

    Mumbai: The New Year is not just a flip of the calendar but a treasure trove of endless possibilities waiting to be discovered. Whatever it is that you want to focus on this year – goal-setting, habit building, attaining the best mental or physical health you’ve ever achieved, or giving your career a strong boost, Audible has a wide range of audiobooks and podcasts, to help you get there.

    For fitness

    Lose Fat, Get Fittr

    Written by: Jitendra Chouksey; Narrated by: Craig Lobo

    Leap into the new year by bidding goodbyes to fitness lies and quick fixes! Join Jitendra Chouksey, a renowned fitness entrepreneur, on a journey to uncover the truth about staying fit and healthy. Sure, gym memberships are like the sidekick in this journey, but here’s the secret sauce: it’s not just about working out! In ‘Lose Fat, Get Fittr,’ he simplifies the solution: eat as much as your body needs and stay physically active. Based on the latest scientific research, this audiobook dispels myths and offers an easy-to-follow system for achieving the best shape of your life.

    The 12-Week Fitness Project

    Written by: Rujuta Diwekar; Narrated by: Deepa Nambiar

    If you’re looking to for a transformative journey, heed the advice of India’s renowned nutritionist, Rujuta Diwekar, guru behind Kareena Kapoor Khan’s glow, as she unveils the secrets to a healthier, fitter you in just 12 weeks! Based on the revolutionary 12-week fitness project, this audiobook provides a step-by-step guide to help you attain your 360-degree fitness goals. Join the countless individuals who have experienced remarkable results, from shedding inches and improving sleep to reducing acidity, bloating, and sweet cravings. Tune in and trust Rujuta Diwekar to guide you on the path to a more energized life.

    For habit building

    30 Days – Change Your Habits, Change Your Life

    Written by: Marc Reklau; Narrated by: Derek Doepker

    Ever wonder why some people effortlessly achieve everything while others struggle? This audiobook is a dynamic guide that aids you in taking control of your life with small daily steps. This audiobook is for those who are ready to break free from the cycle of expecting different results while doing the same things. Packed with science, neuroscience, and positive psychology, it guides you to fall in love with yourself, conquer fear, improve relationships, and unlock your enormous potential. Listen and take action!

    Atomic Habits

    Written and narrated by: James Clear

    In this ground-breaking book, the author reveals exactly how minuscule changes can grow into such life-altering outcomes. He uncovers a handful of simple life hacks (the forgotten art of Habit Stacking, the power of the Two Minute Rule, or the trick to entering the Goldilocks Zone) and explores cutting-edge psychology and neuroscience to explain why they matter. Along the way, he tells inspiring stories of Olympic gold medalists, leading CEOs and distinguished scientists who have used the science of tiny habits to stay productive, motivated, and happy.

    For productivity

    Hyperfocus

    Written and narrated by: Chris Bailey

    This audiobook is your guide to managing your attention. Explaining the dual modes of the brain–hyperfocus and scatter focus, author Chris Bailey reveals the key to being our most creative and efficient selves by combining both. It also helps you explore and discover why working fewer hours can increase productivity and why challenging tasks lead to better results. Long story short, it is your ticket to understanding and harnessing the power of your focus for optimal performance so tune into this in 2024 to cultivate a higher attention span and make conscious efforts to work smart.

    101 Essays That Will Change the Way You Think

    Written by: Brianna Wiest; Narrated by: Abby Craden

    If you’re ever looking to explore the world of deeply moving, philosophical essays then Audible invites you to explore this audiobook! This compilation promises to reshape your perspective on life. Whether advocating purpose over passion or finding wisdom in daily routines, each essay is a beacon of thought-provoking ideas. Heard by millions worldwide, it is a testament to the powerful positive impact that it leaves behind, making you wonder, “This idea changed my life.”

    For mindfulness

    Life’s Amazing Secrets

    Written and narrated by: Gaur Gopal Das

    Amidst Mumbai’s chaotic traffic, Gaur Gopal Das and his friend Harry delve into life’s secrets, from purpose to happiness. Join this unforgettable journey with one of the world’s sought-after monks and life coaches. ‘Life’s Amazing Secrets’ distills wisdom into a light-hearted, thought-provoking audiobook. Whether it’s relationships, potential, work, or giving back, Das shares insights that align with the life you aspire to live. Let his words be the compass on your journey to a more fulfilling life.

    Habits for Happiness

    Written by: Dr Tim Sharp

    Dr. Tim Sharp, Australia’s own “Dr. Happy,” shares a positive, step-by-step guide to personal happiness. Through ten daily habits, this Audible Original podcast series provides practical strategies for creating a happier life. Dr. Sharp, a seasoned psychologist, becomes your happiness coach, offering valuable insights to brighten your days and build a foundation for lasting happiness.

  • Prime Video unveils trailer of Indian Police Force – the next chapter of Rohit Shetty’s Cop Universe

    Prime Video unveils trailer of Indian Police Force – the next chapter of Rohit Shetty’s Cop Universe

    MUMBAI: Prime Video, India’s loved entertainment destination launched the action-packed trailer of the highly anticipated Amazon Original series Indian Police Force. The upcoming series promises an entertainment extravaganza, high on action, suspense, thrill, and drama, taking audiences worldwide on an immersive journey into the next chapter of Rohit Shetty’s iconic Cop Universe. Created by Rohit Shetty and directed by Rohit Shetty and Sushwanth Prakash, the cop action drama marks Shetty’s digital directorial debut in a spectacle that is headlined by Sidharth Malhotra. Besides Malhotra, the ensemble cast also boasts Shilpa Shetty Kundra, Vivek Oberoi,Shweta Tiwari,Nikitin Dheer,Rituraj Singh,Mukesh Rishi,Lalit Parimoo in pivotal roles.

    It pays a heartfelt tribute to the selfless service, unwavering commitment, and fierce patriotism of Indian police officers who put everything on the line in their call of duty to keep the nation safe. The seven-episode series is set to premiere exclusively on 19 January 2024, on Prime Video in India and across more than 240 countries and territories worldwide. Indian Police Force is the latest addition to the Prime membership. Prime members in India enjoy savings, convenience, and entertainment, all in a single membership for just Rs 1499 a year.

    The trailer takes viewers on a nail-biting ride through various cityscapes, each frame heightening the suspense with a ticking bomb clock that ultimately culminates in explosive blasts. Amidst this looming danger, the cop drama unfolds, showcasing a thrilling chase led by our courageous protagonists – Sidharth Malhotra, Vivek Oberoi, and Shilpa Shetty Kundra. Together, they confront the masterminds behind the bomb blasts, bravely navigating the chaos to safeguard the city from imminent threats, embodying a profound sense of patriotism.

    Sharing his thoughts on the trailer launch day, Sidharth Malhotra said, “Proud to don the Khaki vardi in the ‘Indian Police Force,’ the next chapter of the cop universe with maestro Rohit Shetty. Portraying our brave hearts is always a huge responsibility, and being able to do that through Kabir Malik’s character was an honour. The commitment and relentless pursuit of the truth, even in the face of danger, reflect the true spirit of our nation’s police force. The narrative of this cop action drama delves deeper into the sacrifices made by our police officers to ensure the nation’s safety. Excited to take the audiences on a thrilling and entertaining journey, celebrating and honoring our real-life heroes. Jai Hind.”

    Actress Shilpa Shetty said, “Being a part of the Indian Police Force was a transformative experience for me. It’s not just a cop series; it’s a tribute to the unsung heroes of our nation – the brave police officers. Indian Police Force packs an adrenaline rush from the word go, keeping viewers on the edge of their seats. Collaborating with Rohit Shetty for my first web series in his cop universe as the 1st female cop, was truly a big moment for me. His vision and experience in the cop milieu has added a unique intensity to the portrayal of law enforcement officers on celluloid. Being a female cop in the series, engaging in action sequences was both empowering and exhilarating. My part is a strong character showcasing that strength and resilience know no gender, and I am proud to be part of a series that celebrates the diversity of our Indian Police Force.”

    Vivek Oberoi added,“The countdown to an action-packed ride begins. Indian Police Force is an ode to the real-life heroes who stand tall against threats to our country. It salutes the indomitable spirit of our police forces, the series is not just about the threats; it’s about the resilience and courage to face them head-on. Working with Rohit Shetty in his cop universe has been an unforgettable experience, etched into my memory forever. His passion for storytelling and dedication to authenticity made the journey memorable, and I feel privileged to be a part of this cinematic world created by him.”