Category: Over The Top Services

  • Radio City presents ‘Pyaar Ki Dumm Season 2’ for Valentine’s Day

    Radio City presents ‘Pyaar Ki Dumm Season 2’ for Valentine’s Day

    Mumbai: Radio City, India’s leading radio network, announced the return of its much-awaited Valentine’s Day campaign, “Pyaar Ki Dumm Season 2.” Following the tremendous success of last year’s event, Radio City recreated the vibe of love and joy once again this time on 12 February 2024, at ‘Ohh my Dog Café,’ located in Lokhandwala.

    Building upon the heartwarming experiences of the previous edition, “Pyaar Ki Dumm Season 2” proved to be an unforgettable celebration of love and companionship. This year’s event showcased a variety of thrilling activities, from engaging interactions with furry companions to the captivating charm of Radio City’s RJs their very own internal influencers and celebrities who effortlessly entertained the audience. Their charismatic presence truly delighted the listeners, making the experience all the more memorable.

    The event kickstarted ensuring that attendees had a paw + awesome = pawesome time! A total of 10 lucky winners received the opportunity to bring their beloved pets to the Ohh My Dog café and participate in the celebration. Gift hampers were distributed to the winners, adding to the excitement of the event. Furthermore, building on the charm of the most loved day, well-known celebrity couple, Sanjay Gagnani and Poonam Preet, came along with their pets, Flirty & Disney, adding to the excitement!

    Radio City CEO Ashit Kukian expressed excitement for “Pyaar Ki Dumm Season 2.” He said, “On Valentine’s week, when love is in the air, Radio City aimed to celebrate love in all forms, establishing connection. The season 2 of “Pyaar Ki Dumm” underlines our station’s dedication to offering memorable experiences. Radio City consistently endeavours to enrich the listeners experience, whether through special events or innovative programming. With this exclusive new season, we remain devoted to creating meaningful moments, continuing our tradition of excellence in entertainment and engagement.

    Popular celebrity POWER couple, Sanjay Gagnani and Poonam Preet, showed up at the event along with adorable pets. Sharing their excitement regarding this heartwarming initiative by Radio City, commented, “It’s essential to provide our furry companions with the care and love they deserve, rather than adopting dogs impulsively for momentary entertainment. This Valentine’s Day, we urge everyone to consider the lifelong commitment involved in having a pet. Furthermore, we want to commend Radio City for their initiative, ‘Pyaar Ki Dumm Season 2.’ It’s soul – stirring to see a platform that believes in building connections and spreading love within the community. We wholeheartedly encourage and wish Radio City to continue with more seasons of this event, as it not only entertains but also educates and inspires people to cherish their pets and celebrate the bonds of love in all its forms.”

    “Pyaar Ki Dumm Season 2” reflects Radio City’s commitment to developing connections and spreading love and the event’s key objective was to celebrate the spirit of Valentine’s Day in a meaningful and joyous manner. This event was a huge hit to commemorate the saying, “Love is a four-legged word,” reminding us that love knows no bounds, whether shared with a pet or cherished alone!

  • Marriott Bonvoy becomes official loyalty partner for Ed Sheeran +-= ÷ x Tour

    Marriott Bonvoy becomes official loyalty partner for Ed Sheeran +-= ÷ x Tour

    Mumbai: Marriott Bonvoy, Marriott International’s award-winning travel program with more than 30 extraordinary brands and endless experiences, has announced it is the loyalty partner to the four -time Grammy award winner Ed Sheeran’s +-= ÷ x Tour – India 2024, brought to India by BookMyShow Live, the live entertainment experiential division of BookMyShow. The last and final stop of the global tour will be in Mumbai, India at the Mahalaxmi Racecourse on 16 March, 2024. This strategic partnership grants Marriott Bonvoy members access to exclusive ticket with guided site tours and an exciting sweepstakes – an opportunity for fans to win tickets to the iconic Ed Sheeran + – = ÷ x Tour – India 2024.

    Marriott Bonvoy members can gain access to this once-in-a-lifetime music experience from Marriott Bonvoy Moments, the platform where members can use points earned from travel and everyday activities to redeem exclusive experiences. Members can redeem their points for never-done-before guided site tours one day before the concert, they will also be awarded Marriott Bonvoy Lounge passes that grant exclusive access to the concert. In addition to this, Marriott Bonvoy will also grant GA passes to members which they can redeem through the Marriott Bonvoy Moments platform using their points. The moments have gone live on 7 February 2024.

    This strategic partnership also gives fans and music lovers the opportunity to participate in the sweepstakes with simple registration to the Marriott Bonvoy program, which is free and easy at marriottbonvoy.com. Ten lucky winners will be selected randomly from eligible entries received throughout the sweepstakes period. The sweepstakes go live from 15 February – 1 March, 2024.

    “As the official loyalty partner for Ed Sheeran’ + – = ÷ x Tour – India 2024 through our strategic partnership with BookMyShow Live, we are excited to tap into the positive power of music and entertainment, to deliver once-in-a-lifetime experiences for Marriott Bonvoy members.  This strategic partnership underscores Marriott Bonvoy’s commitment to constantly innovate the way we engage the next generation of travelers with some of the most iconic performers of this era, while showcasing the value proposition of our loyalty program and enrolling prospective new customers,” said Marriott International – VP Marketing – South Asia Khushnooma Kapadia.

    BookMyShow Live, the live entertainment division of BookMyShow will bring Ed Sheeran’s
    + – = ÷ x Tour to India as promoters for the tour along with AEG Presents.

  • Chana Jor app partners with Cloud TV

    Chana Jor app partners with Cloud TV

    Mumbai: Chana Jor App, a go-to destination for snackable entertainment content has partnered with Cloud TV OS, a leading provider of advanced Smart TV Operating Systems (OS), to enhance its presence in the connected TV space.

    Chana Jor app offers users a delightful gateway to light-hearted content spanning various genres, including comedy, drama, love stories and more. It holds a reputation for delivering content that resonates with diverse audiences. With Cloud TV’s extensive reach and user-friendly interface, this partnership is set to create a seamless and enjoyable experience for viewers seeking a break from the mundane.

    Chana Jor app chief executive officer Pratap Jain spoke about the collaboration, “ChanaJor presents an extensive library showcasing original content, from short films and mini-series to TV shows, stand-up comedy, and K-Dramas. Our platform is dedicated to curating snackable and engaging content tailored for Gen Z audiences. Acknowledging the potential of the Connected TV industry, we aim to distribute our content to a wide audience, and Cloud TV is the ideal partner to embark on this journey. Leveraging their robust industry presence and expansive customer network, we anticipate significant growth in the future.”

    Cloud TV the chief operating officer (COO) Abhijeet Rajpurohit expressed “We are excited to introduce Chana Jor’s light-hearted and unique content to our Millions of Cloud TV users. Their original content contributes to a refreshing wave in the OTT landscape, positioning itself as the preferred choice for the younger audience. We are also delighted to announce the launch of the Chana Jor App in the CTV industry, and this collaboration not only promises new opportunities for Chana Jor to reach a wider audience but also guarantees enhanced engagement.”

    Cloud TV – Being at the forefront of transforming the television experience, are leveraging the power of the smart TV era by offering viewers unparalleled access to a vast array of content. Features include content recommendations, official OTT apps within the Cloud TV App Store, LIVE TV channels, on-demand shows, movies, and more. Our seamless software integration across devices makes us a preferred choice for TV manufacturers/ brands, and our intelligent UI/UX has successfully captivated millions of new smart TV buyers in India.

    One of the highlights of the collaboration is the infusion of humour into the streaming platform. Comedy enthusiasts can rejoice as Chana Jor App brings a plethora of rib-tickling content to Cloud TV, providing a refreshing escape from the daily grind. From stand-up specials to hilarious web series, users can now access a curated collection of laughter-inducing content at their fingertips.

    The collaboration between Cloud TV and Chana Jor App signifies a commitment to delivering high-quality, light-hearted content to audiences. In conclusion, Cloud TV’s onboarding of Chana Jor App opens the doors to a world of laughter, drama and more, offering users a well-rounded entertainment experience.

  • Prime Video’s grand gesture of appreciation: Watch Indian Police Force’s first episode for free

    Prime Video’s grand gesture of appreciation: Watch Indian Police Force’s first episode for free

    Mumbai: Following the success of the Amazon Original series Indian Police Force, Prime Video delighted fans by providing special access to the first episode of the riveting series for free on the service. The overwhelming response to the show’s adrenaline-pumping moments and impressive visuals is a testament to its widespread appeal. Offering free viewing is a way of thanking the fans who played a role in making it a massive success. The high octane series has achieved the milestone of becoming the most binge-watched first season of an Indian Original on Prime Video in the first week of its launch. The series also trended in the ‘Top 10’ titles’ list in 65 countries globally in the launch week. Rohit Shetty’s digital directorial debut has been nothing short of a mass entertainer with intense action sequences and power-packed performances, featuring talented actors Sidharth Malhotra, Shilpa Shetty, and Vivek Oberoi.

    Directed by Shetty and Prakash, Indian Police Force proudly pays an ode to the selfless service, unconditional commitment and fierce patriotism of the Indian police officers across the country who put everything on the line in their call of duty to keep us safe. The series is now streaming exclusively on Prime Video in India and across more than 240 countries and territories worldwide.

  • Amazon miniTV’s Dillogical explores modern love in the realm of open relationships

    Amazon miniTV’s Dillogical explores modern love in the realm of open relationships

    Mumbai: Amazon miniTV, Amazon’s free video streaming service, brings to its viewers Dillogical, a romantic comedy with a modern-day take on love and friendship. Created by Arré Studio, featuring Anshuman Malhotra, Nupur Nagpal, Priyank Sharma, Chetan Dhawan, and Prasanna Bisht in pivotal roles, the service announced the series with a fun-filled trailer. Taking the viewers on a rollercoaster ride of emotions, the series will be streaming exclusively on Amazon miniTV from the 14 February for free.

    Giving us a glimpse into the love lives of childhood sweethearts Saransh and Jinal, the trailer takes us through their increasingly messy relationship as Jinal proposes an open relationship much to Saransh’s surprise. Jinal is a talented and independent girl living in Vadodara, who wants to break away from her predictable life. Set up against the backdrop of a crazy, fun-filled destination wedding, the narrative follows the couple as they explore their feelings and navigate their way. The trailer ends on a cliffhanger and leaves the viewers wondering if the two find their way back to each other or not!

    Amazon miniTV Amogh Dusad, head of content said “Amazon miniTV is delighted to bring an unforgettable blend of entertainment. Dillogical is a captivating romantic series that sheds light on modern relationships. The series is packed with an array of emotions and promises a journey filled with relatable situations, dilemmas, and endearing moments.”

    Arré co-founder & creative director Sharan Saikumar shared, “‘Dillogical’ with Amazon miniTV yet again, has been an exciting ride for us at Arré Studio. Delving into the myriad complexities of modern love – from the uncharted territory of open relationships to casual hookups and situationships, the series takes us into the lives of young individuals in today’s day and age navigating love, heartbreak, and self-discovery. This show is yet another example of our creative and fresh approach to relatable content and adds to our wide range of originals across crime thrillers, comedy, drama, sci-fi, etc.”

    Talking about the series, Anshuman Malhotra, shares, “Capturing the essence of true love while tackling the modern norms of open relationship and situationship, Dillogical perfectly balances the blend of romance, comedy, and drama. My character Saransh is an old-school lover who explores his feelings while dealing with an unusual demand made by his partner Jinal. I think Dillogical will provide a fresh perspective to the audience with certain thoughts about their love life and relationship, giving them a clear picture of what they want.”

    Said Nupur Nagpal, “As a young woman of today’s times, it was interesting to essay the role of Jinal, who is unsure about all her decisions and in an attempt to reclaim some control of her future, decides to take the plunge into the world of open relationships. Look forward to seeing the audience connect and engage with her, as soon as Dillogical releases on miniTV. Watch it guys!”

    Priyank Sharma, talking about his character in Dillogical expressed, “My character in the series, Dhruv, is a dance choreographer who helps Jinal explore her feelings, unravelling the complexities of her heart and helps in leading her back to herself. With a contemporary take on relationships and love, he is open to embracing new people and dynamics in his life. I believe that the story will resonate with a wide range of audiences on many different levels and I can’t wait for its release on Amazon miniTV.”

    Dillogical will be available for streaming for free, exclusively on Amazon miniTV from February 14th. You can watch it on the Amazon shopping app, Fire TV, or download the Amazon miniTV app on Playstore.

  • Celebs share what drew them to romance audio series this Valentine’s Day

    Celebs share what drew them to romance audio series this Valentine’s Day

    Mumbai: While romance has always been a popular genre, Audible India’s 2023 wrap highlighted that romance and fiction stole the spotlight as one of the top three favourite genres among Indian listeners this year. This Valentine’s Day, let’s take a peek at some of the most popular titles on the service and hear what their celebrity narrators have to say about them. Get ready to be swept away by passion, drama, and love stories that captivate both hearts and minds only on Audible!

    Sasural Wonder Phool

    Written by: Malavika Asthana, Gaurav Singh, Shruti Tiwari; Starring: Varun Sharma, Sanya Malhotra

    Set in Delhi, this Audible Original follows the journey of Prashant, a young doctor from a progressive family running a sex clinic in Delhi, as he navigates the challenges of finding love. With a blend of humour, romance, and a hint of taboo, this podcast starring Sanya Malhotra and Varun Sharma, offers a refreshing take on relationships. Why wait? Dive into it right away!

    Sanya Malhotra said, “In ‘Sasural Wonder Phool’, my character Ashima gets married to a sex therapist (the inimitable Varun Sharma) who runs a sex clinic with his entire family. Need I say more? The show is bizarre, hilarious, incredibly entertaining and so different from anything I have ever done before – I just know my fans are going to love it! This has been my first brush with audio and I am hooked – I can’t wait to do more!”

    Little Things: Jab Dhruv Met Kavya

    Written by: Pocket Aces; Starring: Dhruv Sehgal, Mithila Palkar

    This is an Audible Original podcast series, where Mithila Palkar and Dhruv Sehgal take you on a tale of a beautiful love story that is defined by the little moments of serendipity. From a chance movie date that ignited the spark to shared bhaji outings that added flavour to their love story, you get to follow the timeline of their lovely moments that transformed an awkward, sensitive guy and a girl-next-door into a love-struck duo. So what are you waiting for? Here’s your cue to tune into this epic podcast.

    Mithila Palkar said, “This is a really sweet special story about how Dhruv and Kavya met, and I know fans are going to enjoy listening to it.”

    Darmiyaan

    Written by: Jaya Misra; Starring: Sriti Jha, Shabir Ahluwalia

    If you’re seeking to experience a rollercoaster journey of emotions this V-Day, Darmiyaan is definitely the ideal choice. It is an Audible Original podcast narrated by the popular duo Sriti Jha and Shabir Ahluwalia! Sakshi Dewan (Sriti Jha) is undergoing a troubled marriage, wary of the truths that her husband kept from her. The distraught Sakshi encounters Ridhaan (Shabir Ahluwalia), a young man who motivates her to discover her genuine purpose and helps her in living life on her terms. Nothing less than an epic romantic saga, tune in to Audible to discover if Sakshi will take an opportunity with the newfound connection with Ridhaan and take a chance at love.

    Ekta Kapoor said, “Conceptualizing entertainment content in audio has been an experience of a lifetime and has helped me push the creative envelope further than ever before. “‘Darmiyaan’ (and first audio show!) has everything Balaji fans love – love, unbelievable scandals, shocking twists and much, much more. I’m sure listeners are going to love it, and become audiophiles for life!”

    Permanent Roommates: He Said, She Said

    Written by: The Viral Fever; Starring: Sumeet Vyas, Nidhi Singh

    Experience the rollercoaster of love with Permanent Roommates: He Said, She Said, a beautiful 20-episode series perfect for this Valentine’s Day! Follow the journey of Mikesh and Tanya as they navigate the highs and lows of living together, from house-hunting woes to the complexities of marriage, showing you a glimpse into the realities of modern relationships. Tune in for a charming exploration of everyday life and love that’s sure to resonate with couples celebrating the season of romance.

    Sumeet Vyas stated, “I was ecstatic when I got the call that we would be doing something new with Permanent Roommates. Mikesh and Tanya are both very close to my heart and it’s amazing to be able to portray them in a new format. Audio is such a powerful tool for storytelling and I’m so excited for everyone who has loved and supported Permanent Roommates to experience new moments in such a relatable and engaging way.”

    The Last Girl to Fall in Love (English and Hindi)

    Written by: Durjoy Datta; Starring: Prateik Babbar, Rasika Dugal (English) and Anupriya Goenka, Akshay Oberoi (Hindi)

    The story, set in a world that is a rip-off of the earlier patriarchal system in Durjoy’s previous work, ‘The Last Boy to Fall in Love,’ flips the narrative on the meaning of culture. Women write the rules, while men follow them. In this podcast, you will witness a boy named Amartya who meets a girl named Erika in a world on the brink of extinction due to the Kali virus. Whether their meeting is a coincidence or something else, amidst this chaos, a love story unfolds between them. The question is, can love that blossoms suddenly amidst destruction, along with the strange coincidence of hope and revenge, turn into a complete love story? To find out, listen to it on Audible!

    Durjoy Datta said, “Writing for the audio medium has been an incredible experience and it’s surreal to see how characters are brought to life solely through voices and sound. Prateik Babbar, Rasika Dugal, Anupriya Goenka and Akshay Oberoi have narrated the books and have brought my vision to life so beautifully!”

  • Watcho Exclusives premieres thrilling new series State v/s Ahuja

    Watcho Exclusives premieres thrilling new series State v/s Ahuja

    Mumbai: Watcho Exclusives, the OTT platform from Dish TV India Ltd, has unveiled its first original series of 2024 – State v/s Ahuja. The enthralling thriller series marks the return of actor Ashmit Patel after a brief hiatus. Directed by Tarun Chopra, State v/s Ahuja narrates the captivating tale of Bollywood superstar Ansh Ahuja facing rape accusations from his maid. The series is exclusively available on the Watcho App from 9 February 2024, onwards.

    The story follows Ansh Ahuja (Ashmit Patel), a Bollywood superstar embroiled in controversy after being accused of rape by his maid. As the plot thickens, viewers are drawn into a riveting world of suspense, investigation, and courtroom drama, where unexpected revelations keep them hooked. With evidence pointing in different directions, the audience is left to question Ansh’s innocence amidst a web of deceit and conspiracy. The series poses the compelling question: Did Ansh truly commit the crime, or is there a sinister conspiracy at play? With each episode, the suspense deepens, keeping audiences on the edge of their seats until the final revelation.

    Over the years, Watcho has delighted viewers with a diverse range of exclusive series spanning various genres such as ‘Oh My Wife!’, ‘Luck Shots’, ‘Aarambh’, ‘GillHarry’, ‘Explosive’, ‘The Morning Show’, ‘Manghadant’, ‘Avaidh’, and ‘Jaunpur’, among others. The OTT App is now gearing up to celebrate its fifth anniversary in 2024 and promises to captivate audiences with a new lineup of original series.

    Dish TV India Ltd corporate head of marketing Sukhpreet Singh said, “We are excited to introduce our latest Watcho Exclusive series, ‘State v/s Ahuja’. This marks our first major release of 2024, setting the stage for an exhilarating year ahead. ‘State v/s Ahuja’ will captivate viewers with its compelling narrative, intriguing characters, and unexpected twists. At Watcho, we are committed to bringing you engaging content that resonates with viewers from all walks of life. As we continue to evolve and grow, we are dedicated to delivering quality entertainment that not only engages viewers but also leaves a lasting impact.”

    Actor Ashmit Patel, who plays the titular role of Ansh, said, “I’m thrilled not only to return to the screen after a brief break (during which time I’ve been working on my music production and doing my DJ gigs) with such an intriguing concept. ‘State v/s Ahuja’, a Watcho Exclusives series, delves into complex themes and keeps viewers on the edge of their seats. The character of Ansh offers a depth and complexity that immediately intrigued me. As an actor, I’m always drawn to roles that push boundaries and provoke thought. ‘State v/s Ahuja’ offered me exactly that opportunity. It allowed me to challenge myself in new ways. When I read the script and the character details, it felt like the perfect project to break my self-imposed hiatus, and without a second thought, I went for it. Now that the series is streaming on Watcho, I can’t wait for viewers to experience this suspenseful story with me.”

    ‘State v/s Ahuja’, produced by Suresh Thomas under the banners of Crescendo Films and Amicable Crew, features an ensemble cast including Jaswinder Gardner, Anurekha Bhagat, Sarika Singh, Swapnil Ralkar, Apeksha Verma, Drishti Patil, Manish Jaitley, Arjun Krishna, Vicky Baidyanath, and Harsh Gautam.

    Immerse yourself in the gripping story of ‘State v/s Ahuja’, exclusively on Watcho, to unravel the truth behind the allegations and the unexpected twists that emerge.

    Watch ‘State v/s Ahuja’ on Watcho, accessible across multiple devices including Fire TV Stick, Dish SMRT Hub, D2h Magic, Android, and iOS smartphones, or online at www.WATCHO.com.

  • National Productivity Day 2024: Audible tips from Atomic Habits for your path from ambition to action

    National Productivity Day 2024: Audible tips from Atomic Habits for your path from ambition to action

    Mumbai: No matter your goals, ‘Atomic Habits’ on Audible offers a proven framework for productivity. James Clear, one of the world’s leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master tiny behaviours that lead to remarkable results and help you become your most productive self yet. Whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal, look below for a few simple tips, tools and strategies from the audiobook you need to transform.

    You can listen to the whole title here :

    https://www.audible.in/pd/Atomic-Habits-Audiobook/B07J1PK5Q7?eac_link=WwW3ZNmizlzd&ref=web_search_eac_asin_1&eac_selected_type=asin&eac_selected=B07J1PK5Q7&qid=t7Vv29x936&eac_id=257-1053183-6236745_t7Vv29x936&sr=1-1

    Master your habit formation by cultivating a clear vision

    This audiobook brings to listeners a simple yet profound truth: clarity breeds success! Merely expressing a desire to change is insufficient; one must chart a clear path forward. By deciding precisely when and where a new habit will take place, we can eliminate ambiguity and increase our likelihood of follow-through. James elucidates, “Many people think they lack motivation when what they really lack is clarity. It is not always obvious when and where to take action. Some people spend their entire lives waiting for the time to be right to make an improvement.” To add to that, he introduces the concept of habit stacking, a strategy that capitalises on the interconnectedness of behaviours. He insists that we anchor a new habit to an existing routine, “The key is to tie your desired behaviour into something you already do each day. Once you have mastered this basic structure, you can begin to create larger stacks by chaining small habits together.”

    Create an environment for success

    James believes that designing our environment for success is crucial, as environmental cues greatly influence our behaviour. He says that by creating conducive environments that support our desired habits, we can effortlessly adhere to our goals. “You can train yourself to link a particular habit with a particular context. It is easier to associate a new habit with a new context than to build a new habit in the face of competing cues. It can be difficult to go to bed early if you watch television in your bedroom each night. It can be hard to study in the living room without getting distracted if that’s where you always play video games. But when you step outside your normal environment, you leave your behavioural biases behind. You aren’t battling old environmental cues, which allows new habits to form without interruption.”

    Follow the 2-minute rule to beat procrastination

    In the battle against procrastination, James proposes to employ a simple yet powerful weapon: the two-minute rule. By breaking tasks down into manageable steps, we can overcome the inertia that is often associated with daunting tasks. “You can usually figure out the gateway habits that will lead to your desired outcome by mapping out your goals on a scale from ‘very easy’ to ‘very hard.’ For instance, your goal might be to run a marathon, but your gateway habit is to put on your running shoes. That’s how you follow the Two-Minute Rule,” says James. Mentioning how initiating an activity takes precedence over perfection, he asserts, “People often think it’s weird to get hyped about reading one page or meditating for one minute or making one sales call. But the point is not to do one thing. The point is to master the habit of showing up. As you master the art of showing up, the first two minutes simply become a ritual at the beginning of a larger routine.”

    Keep tabs on your progress with a habit tracker!

    To ensure the longevity of our habits, he advocates for the judicious use of habit tracking, “A habit tracker is a simple way to measure whether you did a habit. The most basic format is to get a calendar and cross off each day you stick with your routine. For example, if you meditate on Monday, Wednesday, and Friday, each of those dates gets an X. As time rolls by, the calendar becomes a record of your habit streak. Habit tracking creates a visual cue that can remind you to act, is inherently motivating because you see the progress you are making and don’t want to lose it, and feels satisfying whenever you record another successful instance of your habit.” Incorporating habit tracking into our daily routines not only enhances accountability but also cultivates a sense of accomplishment with each milestone achieved.

    Unlock motivation with the Goldilocks rule

    Central to James’ philosophy is the Goldilocks Rule, a principle that underscores the importance of striking the right balance between challenge and competence. He says, “The Goldilocks Rule states that humans experience peak motivation when working on tasks that are right on the edge of their current abilities. Not too hard. Not too easy. Just right.” Making use of the Goldilocks Rule can empower us to pursue endeavours that stretch our limits without overwhelming us. In the Audible audiobook, he explains this citing an example, “The human brain loves a challenge, but only if it is within an optimal zone of difficulty. If you love tennis and try to play a serious match against a four-year-old, you will quickly become bored. It’s too easy. You’ll win every point. In contrast, if you play a professional tennis player like Roger Federer or Serena Williams, you will quickly lose motivation because the match is too difficult. Now consider playing tennis against someone who is your equal. As the game progresses, you win a few points and you lose a few. You have a good chance of winning, but only if you really try. Your focus narrows, distractions fade away, and you find yourself fully invested in the task at hand. This is a challenge of just manageable difficulty and it is a prime example of the Goldilocks Rule.”

  • Crushed S4: Amazon miniTV’s teen drama finale unveils nostalgic journey of school days

    Crushed S4: Amazon miniTV’s teen drama finale unveils nostalgic journey of school days

    Mumbai: Amazon miniTV – Amazon’s free video streaming service recently released the fourth and final season of its much-loved teen drama series Crushed. The series returns with a delightful mix of romance, drama, revelations, and enjoyable moments, continuing the storyline from season 3. Capturing the essence of school life and teen days, the narrative dives further into the life of Aadhya and her friends, testing their friendship and leaving them with a life-changing experience. Along with igniting nostalgic emotions and bringing back the school days, here are the reasons why Crushed S4 must be added to your binge-watch list.

    ●   A nostalgic look at school life: The story explores the themes of friendship, love, life lessons, and self-discovery through the joyful experiences and challenges of LCC students. Crushed S4 follows the life of Aadhya and Samvidhan along with their friends as they begin their senior year journey with new dynamics. Filled with youthful energy, the series is a trip down memory lane, with nostalgia hitting hard as viewers reminisce about their school friendship, fun banters, class mischief, and innocent crushes.

    ●   Love story amidst the chaos of mixed emotions: The surprise return of Samvidhan in Aadhya’s life will change the flow of her emotions, witnessing her dilemma and Sam’s constant efforts to win back her love. The scenario shifts, revealing hidden secrets, as they navigate the blend of love and void while encountering emotional moments together. As Aadhya distances herself from Sam, their destinies intertwine, unfolding a flourishing love story for the viewers to witness.

    ●   A slice of life with emotional moments: Along with empathetic characters, intriguing narrative, and heart-pounding moments, the series takes the viewers through the different life experiences of each character. As they embark on the journey of self-discovery, finding their destined path and facing challenges in school, the narrative binds together the beautiful story of their friendship, bringing out the true essence of school life.

    ●   The return of the most-beloved cast: The cast of Crushed S4 have been adored for their relatable characters and raw onscreen presence. The series boasts an ensemble of talented cast including Rudhraksh Jaiswal, Aadhya Anand, Naman Jain, Arjun Deswal, Urvi Singh, and Anupriya Caroli amongst others. Adding more depth and complexity to the storyline, the cast will be seen portraying their characters with charged emotions and evolved persona.

    ●   Watch it for Free: Dive into the finale of the adventurous journey of LCC’s students, as they come together for one last time in Crushed S4 for free. There is no need to pay to watch the intriguing fourth season of the series on a subscription basis. It is free to stream on Amazon miniTV and Fire TV in the Amazon Shopping App and Play Store.

    Indulge in the heart-warming storyline, taking the trip back to school days with Crushed S4 for free on Amazon miniTV available on Amazon’s shopping app, on Fire TV, and on Play Store.

  • Celebrate Valentine’s Day on Amazon miniTV

    Celebrate Valentine’s Day on Amazon miniTV

    Mumbai: Amazon miniTV, Amazon’s free video streaming service, is set to celebrate the month of love with a diverse selection of romantic shows. Owing to the popularity of romance genre on the service, this Valentine’s Day, Amazon miniTV brings the perfect gift of love as it announces seven new romantic shows!

    Delving into the world of desi-romance, Amazon miniTV brings back the finale season of its much-loved high school romance, Crushed! In addition, viewers will be awestruck as the streaming service announces the return of the next seasons of two of its biggest romantic hits – young adult favorite Highway Love and teen romance School Friends. Adding a global flavor to the genre, the streaming service will release a range of international shows like Life is Today, My Secret Terrius, When We Meet, One More Happy Ending making it a one-stop destination for romantic binge-watches.

    Amazon miniTV head of content Amogh Dusad shared, “Amazon miniTV has been a powerhouse of rom-com show. Our library encompassing shows such as Highway Love, Half Love Half Arranged, Ishq Express, Crushed and so many more have received tremendous love and appreciation from across the country. We’re very happy and excited to announce newer shows and entertain audiences with endearing content repertoire this Valentine’s Day.”

    Sharing a special message for the audience, the viewer’s favorite from Highway Love Gayatri Bhardwaj shared, “Valentine’s Day is not just about expressing your love for others, but also embracing the love you have for yourself. My character, Inaaya also strongly portrays the importance of self-love as she realizes her true feelings. I encourage celebrating the day of love with loved ones while also prioritizing self-love, ensuring to shower oneself with the same affection.”

    Adding to the Valentine’s fervor, Ritvik Sahore said, “Taking the celebration of love a notch higher, I am excited that the second season of Highway Love will soon stream on Amazon miniTV and as a team we chose the month of love to announce this exciting new. I can’t wait to entertain and simply give that endearing feeling of love to fans of Inaaya & Kartik, as they embark once again on their journey of love.”

    Amazon miniTV is available on the Amazon shopping app, Play Store, and Fire TV for free.