ITV

Category: Over The Top Services

  • Five reasons to watch Amazon miniTV’s latest – Love Adhura

    Five reasons to watch Amazon miniTV’s latest – Love Adhura

    Mumbai: Amazon miniTV – Amazon’s free video streaming service recently released its highly awaited romantic thriller series Love Adhura. Delving deep into the complexities of love, loyalty, and revenge, the series explores the intricate dynamics between Nandita, a charismatic car thief, and Sumit, a young man entangled in a web of love, betrayal, and lies. Starring Karan Kundrra and Erica Fernandes in pivotal roles, the series is directed by Tanveer Bookwala from Ding Infinity. Along with its gripping storyline, compelling characters, and breathtaking visuals, here are the top 5 reasons why Love Adhura should be on your binge-watch list.

     . Gripping narrative with stunning visuals: Love Adhura is a story of Nandita and Sumit as they navigate love, betrayal, and revenge, unfolding the dark secrets hidden behind their deceitful masks. From heart-pounding mystery to touching moments of romance, every episode is a rollercoaster ride of emotions that will keep viewers guessing until the very end. With the backdrop of Munnar’s lush landscape, the series is a feast for the eyes that transports viewers to a world of serene natural beauty.

    . Electrifying chemistry of Karan and Erica: Witness the sparks fly as Karan Kundrra and Erica Fernandes share the screen for the first time in Love Adhura. As the leads of the series, Karan and Erica share an intense chemistry that sizzles on screen, adding an extra layer of excitement and intrigue to the narrative. Prepare to be swept away by their captivating performances as they embark on a thrilling journey of love, betrayal, and redemption together.

    . Riveting plot twist: Just when you think you’ve unraveled the mystery of Love Adhura, the series throws a curveball that will leave you reeling. Brilliantly weaving together multiple layers of suspense, the series seamlessly blends the elements of romance, mystery, and drama. The show’s smart plot turns and surprising moments will leave viewers intrigued and excited for what comes next.

    . Talented cast ensemble: The series boasts an ensemble cast, featuring some of the most talented actors in the industry. Including Karan Kundrra and Erica Fernandes, each cast member brings their unique charisma and depth to their roles, elevating the storytelling to new heights. The audiences are in to unfold the magic as these extraordinary performers breathe life into their characters, and deliver stellar performances.

    . Watch for free: Experience the thrilling magic of Love Adhura for free on Amazon miniTV. There is no need to pay anything to immerse yourself in this intriguing narrative of romance, suspense, drama, and revenge on a subscription basis. It is free to stream on Amazon miniTV and Fire TV in the Amazon Shopping App and on Play Store.

  • Disney+ Hotstar wins the ‘Best OTT Platform of the Year’ at Sixth Critics’ Choice Awards 2024

    Disney+ Hotstar wins the ‘Best OTT Platform of the Year’ at Sixth Critics’ Choice Awards 2024

    Mumbai: Film Critics Guild and Group M Motion Entertainment, in collaboration with Vistas Media Capital, announced the winners of the Critics’ Choice Awards 2024. Disney+ Hotstar emerged as the unparalleled star of the Sixth Critics’ Choice Awards 2024, securing the prestigious Best OTT Platform of the Year title, firmly establishing its status as the powerhouse of entertainment. This recognition underscores the platform’s commitment to delivering high-quality content and pushing the boundaries of entertainment.  

    Adding to the win, Hotstar Specials’ Koffee with Karan Season 8 captured hearts with its unprecedented vulnerability, banter, and memorable moments, earning the title of Best Unscripted Show. Koffee with Karan has been a fan favorite and this win solidifies its place as a standout in the genre.  The cinematic masterpiece, 12th Fail by Vidhu Vinod Chopra shined, securing the esteemed title of Best Feature Film. and it is the most-watched film of 2023 for Disney+ Hotstar.

    Disney+ Hotstar & HSM Entertainment Network, Disney Star head – content, Gaurav Banerjee said, “We take great pride in Disney+ Hotstar’s rich repertoire, and it brings us immense joy to witness the platform consistently delivers compelling shows and engaging stories. The Critics Choice Award Win is a significant achievement, underscoring our commitment to delivering high-quality storytelling.”  

    Karan Johar, on Koffee with Karan Season 8’s win,”Koffee with Karan is more than just a show to me; it’s a deep personal connection, and I’m genuinely thrilled to have found a fantastic partner in Disney+ Hotstar. What makes Koffee with Karan truly unique is its distinctiveness, the genuine and organic charm it exudes, and its originality that sets it apart from everything else. The Critics Choice Awards acknowledging these qualities fills me with immense pride. Moments like these are inspiring me to continue bringing more engaging episodes of Koffee with Karan to our audiences.”  

    Acclaimed director and producer, Vidhu Vinod Chopra said “We are incredibly grateful to witness the immense love our film is receiving from people everywhere, not just in theatres but online on streaming and internationally as well. Within just three days, 12th Fail was the most-watched film on Disney+ Hotstar. As a Writer-Director nothing makes you happier than witnessing your film made with the right intention being so well received and appreciated. I thank the universe for 12th Fail.“  

  • BIG FM returns with season three of ‘Main Bhi Finance Minister’ with RJ Rani

    BIG FM returns with season three of ‘Main Bhi Finance Minister’ with RJ Rani

    Mumbai: With a keen focus on enhancing women’s understanding and motivating them to assume control of their finances, BIG FM, one of India’s leading radio networks, presents the much-anticipated third season of ‘Main Bhi Finance Minister’. The show is helmed by BIG RJ – RJ Rani, who puts light on issues at hand during her afternoon show ‘Aap Jaisi Rani’. It is dedicated to tackling the pressing issue of financial inclusion for women in India, where one in every five women lacks access to a bank account. The radio network is committed to closing this gap and promoting gender equality through interactive activities and meaningful discussions.

    Throughout the four-week show, BIG FM will be hosting a diverse range of activities aimed at educating women about financial empowerment. Expert sessions will feature finance specialists and celebrity guests like Raveena Tandon, Nora Fatehi, Divya Dutta, Adah Sharma, Sinny Shetty, LJ Business School CEO Poonam Rungta and Pernod CFO Richa Singh among others. These sessions will delve into the significance of investments, demat accounts and effective money management strategies. Senior finance experts, including Avdhut Sathe, Santosh Navlani and Pankaj Mathpal, will also contribute to the initiative by advocating for men’s support in enhancing women’s financial literacy.

    Notably, celebrities like Rani Mukherjee, Alia Bhatt, Shilpa Shetty, Yami Gautam, along with others, will share personal insights on financial literacy. Furthermore, participants will have the opportunity to share personal stories and engage in vox-pop discussions exploring the historical relationship between women and the Indian economy. These discussions will highlight the challenges faced by women in both regional and urban localities, underscoring the importance of monetary investments in fostering economic empowerment.

    Commenting on the show, BIG FM COO Sunil Kumaran said “India’s economy thrives on the strength and resilience of its people and it is imperative we recognize the pivotal role women play in driving its growth and prosperity. Our ‘Main Bhi Finance Minister’ initiative is more than just a show – it’s a movement towards building a stronger, more empowered India. We are proud to spearhead this show, which is motivating women from all corners of the nation to become their own Finance Ministers”.

    The show will conclude with a comprehensive trading workshop by seasoned professionals, providing practical investment guidance to women. Both online and on-ground trading workshops will invite registrations from women across the nation. Following the show’s culmination, BIG FM will introduce a weekly segment, Thursday Investopedia. This segment will highlight learning curves and positive stories, aiming to inspire and educate listeners on wealth management. Stay tuned as BIG FM takes this journey forward to transform the lives of countless women through financial education.

    To sharpen your financial insight, don’t forget to tune in to ‘Main Bhi Finance Minister’ only on BIG FM!

  • Shark Tank India 3 soars to success with a remarkable 20 per cent increase in new users

    Shark Tank India 3 soars to success with a remarkable 20 per cent increase in new users

    Mumbai: In the exhilarating third season of Shark Tank India, innovation meets ambition as entrepreneurs from across the country pitch their groundbreaking ideas to an illustrious panel of 12 Sharks. With each passing episode, the reception has been nothing short of overwhelming, piquing the curiosity of audiences and investors alike. This season has seen an exceptional growth of 20 per cent increase in new users, and notably, 37 per cent increase in users who watched on CTV.

    In season 3, businesses like Pizza Galleria and Conscious Chemist have seen remarkable growth following their appearances on Shark Tank India. Pizza Galleria experienced a four-times surge in sales and a 20 times spike in web traffic, with over 1000 franchise inquiries. Conscious Chemist saw a four-times increase in revenue and a five times increase in website visitors. Tiggle and Koparo also achieved significant growth, with Tiggle’s sales increasing six times and website traffic five times, and Koparo’s sales growing six times and website traffic 10 times.

    Season three has received support from influential brands, strengthening its impact. ACKO has come on board as a co-presenting partner, maintaining a steadfast three-year alliance. PokerBaazi also continues the association stepping up as the co-presenting sponsor, enriching the Shark Tank India 3 experience with their engaging segment, Baazigar of the Day, expertly hosted by the witty Rahul Dua. This light-hearted addition brings a dose of fun and camaraderie into the high-stakes atmosphere of the show, allowing pitchers to unwind, showcase their personalities, and even bag exciting prizes along the way. The show is co-powered by upGrad, IDFC First Bank has come on board as the Banking partner, and ICICI Direct, Unicharm’s Sofy Feminine Care brand along with Sensodyne have joined as partner sponsors, enriching the show’s network of pivotal partnerships.

    Sony LIV head ad revenue Ranjana Mangla:

    Shark Tank India has led to a positive change within the society by promoting entrepreneurship, fostering innovation, and empowering individuals to achieve their dreams. This season has seen more than 50 Cr of investment across 54 deals by the sharks so far, with businesses from Personal Care & Fashion, Technology and Food & Beverages getting most of the investment share. The show’s Impact has been such that many Startups after appearing on the show have seen massive growth in the sales and website traffics showcasing the immense potential of the show on the start-up ecosystem. This makes the show a great opportunity for brands as well.

    Baazi Games (parent group of Pokerbaazi) founder and CEO Navkiran Singh:

    Over the years, we have realized that the skills of a competent entrepreneur always make him win in any situation, Shark Tank India is all about making the right decisions under pressure, constantly analyzing the market opportunities with the perseverance to excel in the game, and this alignment makes our partnership with Shark Tank a natural fit.

    Tune in to Shark Tank India 3 streaming on Sony LIV, Monday to Friday at 10 pm.

  • Anurag Singh Thakur launches the first season of ‘Swaraj’ on OTT platform Amazon Prime

    Anurag Singh Thakur launches the first season of ‘Swaraj’ on OTT platform Amazon Prime

    Mumbai: Union Minister for Information and Broadcasting, Shri Anurag Singh Thakur launched the first season of “Swaraj” on OTT platform Amazon Prime, in Mumbai on Tuesday.

    Speaking on the occasion, Shri Thakur said, “Today is a moment of pride for us and a true tribute to all those unsung great heroes of our independence who sacrificed everything for the country”. He informed that this serial was commissioned by taking inspiration from the “Azadi Ka Amrit Mahotsav” national campaign of the Prime Minister, Shri Narendra Modi. He said that this serial which was launched in the month of August, 2022, are those stories of bravery in India’s freedom struggle about which very few people know. “These are the wars which got lost somewhere in the pages of history”, said the Union I & B Minister. “Swaraj” is the story of these countless unsung heroes and their indomitable courage, he added.

    Elaborating on the series, Shri Thakur said, this serial of 75 episodes covers unsung heroes of freedom struggle of from all corners of our country. It helps us understand the meaning, origins and consequences of colonialism, said the Minister. He further said, In the past, the history of India was written by foreign invaders and rulers according to their political, ideological and economic interests. In this landmark serial, historical events are presented in a broader context to illustrate the concept of ‘Swaraj’, he stated. He added that this will help the national and international audience to understand the spirit of the country and our 500-year long relentless struggle to gain independence from colonial rulers.

    Speaking further on the importance of being proud of one’s own rich history, Shri Thakur said, those who do not take pride in their rich historical legacy can never create a great future. If we want to create a great future for the country, then we will have to instil pride in the young generation about our great history, he added. The Union I & B Minister reiterated that over the next 25 years of Amrit Kaal, under the able leadership of PM Narendra Modi, we will move forward at a greater pace in the direction of ‘Viksit Bharat’.

    Reflecting on the role of Prasar Bharati in making this series, the Minister appreciated the role being played by Doordarshan and Akashvani in mobilizing and channelizing the emotions and spirit of the citizens in the right direction from time to time through various memorable programs.

    The Minister informed the gathering about a new 52 episode serial “Sardar: The Game Changer” which has been launched by Doordarshan on 10th March, 2024, to commemorate the 150th birth anniversary of Sardar Vallabhbhai Patel.

    Union I & B Minister stated that the Government is focussed on being an enabler to help the Media & Entertainment sector thrive and achieve greater heights on an international scale. He highlighted initiatives like Ease of Doing Business for film industry, schemes like “Single window clearance” for film-shooting In India and various other incentives. He urged all to create good content in Indian languages and stated that language is not a barrier for a global audience in today’s hyperconnected world. He added that regional Indian cinema has transcended geographies and reached out to a global audience based on good content. He urged the M&E sector stakeholders to make India the ‘Content Hub of the World’.

    Also addressing the audience on the occasion, Shri Sushant Sreeram, Country Director, Prime Video, India stated, “This endeavor echoes the essence of our commitment to showcasing and celebrating India’s unique culture and history, and strengthening India’s creative ecosystem, as envisioned in the Letter of Engagement signed between Amazon India and Ministry of Information and Broadcasting last year”.

    The Producer of “Swaraj”, Abhimanyu Singh stated that the serial shows the journey of India from the arrival of Vasco Da Gama in 1498 to the attainment of independence in 1947. “When Vasco Da Gama entered in India, our country was the richest country at that time. India’s contribution in world GDP was around 24%. But, after beginning of the rule of East India Company, India’s struggle started. However, the sacrifice of our freedom fighters brought us independence”, he said.

    A colourful programme organized on the occasion showcased India’s rich art and culture and varied dance forms. A scintillating performance on a musical narrative depicted the indomitable spirit of millions of ordinary Indians who fought for the freedom of the motherland over the last five centuries.

    The telecast of the serial ‘Swaraj’ began on 14th August 2022 in Hindi on DD National and subsequently in nine regional languages (Tamil, Telugu, Kannada, Malayalam, Marathi, Gujarati, Bengali, Odia, and Assamese) on the regional networks of Doordarshan. “Swaraj” program was entrusted to Contiloe Pictures production house, famous for professionally researched and high quality content, which is also suitable for OTT platforms. The program “Swaraj” is now available on Amazon Prime Video. The first season will consist of 10 episodes and will also be available in 7 regional languages – Marathi, Tamil, Telugu, Malayalam, Kannada, Bengali and Gujarati. Subtitles have also been made available in Hindi and English language for the convenience of the viewers.
     

  • Jasprit Bumrah and Kapil Dev turn teammates for TATA IPL 2024 on JioCinema

    Jasprit Bumrah and Kapil Dev turn teammates for TATA IPL 2024 on JioCinema

    Mumbai: Shortly after bringing MS Dhoni in a double role for their inaugural TATA IPL 2024 campaign, JioCinema has now presented Kapil Dev and Jasprit Bumrah in two films as part of their new campaign, titled TV Dekho Toh Aise. The latest set of films from JioCinema focuses specifically on the Connected TV proposition for viewers that prefer watching TATA IPL on digital as well as a big screen. They also bring out the manifold features of the platform that take fans from a ‘lean-back’ to a ‘lean-forward’ viewing experience with an unprecedented degree of autonomy.

    TATA IPL 2024 will commence on JioCinema with the southern derby as MS Dhoni’s Chennai Super Kings face off with Royal Challengers Bangalore on 22 March 2024.

    The treatment of the films, produced by Chrome Pictures, is banter-filled, as conversations between the two ace cricketers get dotted with tongue-in-cheek remarks at each other, all in good jest. The first film has Bumrah engrossed in watching the TATA IPL on his mobile phone, while Kapil Dev enters the scene and engages him in conversation. Bumrah is seen staking superiority for the way his generation consumes the TATA IPL, until Kapil challenges him, turning on a Connected TV, streaming the same content Bumrah was watching. The second film with the duo takes it a step forward in the same vein, as they discuss the capability of watching the TATA IPL in 4K, with one’s choice of camera angle and key moments.

    The latest set of films from JioCinema are guided by India’s clear preference of watching their favourite sports content on Connected TV. All TV sets sold in the country over the past four quarters have been Connected TV’s. Last season, over 125 million people watched the TATA IPL on CTV and this year, about 200 million are expected to do so.

    “While there is no doubt that India has gone digital in the way it watches the TATA IPL or any other live sport, Connected TV viewers are a rapidly growing subset within the digital universe,” said a Viacom18 Spokesperson. “Our films with Kapil Dev and Jasprit Bumrah drive home the message that the TATA IPL can not only be enjoyed at convenience with flexibility on a mobile phone but also with high-end features for free on Connected TV. It is the same thrill of the high-octane tournament but on a big screen with the viewer having complete control over the premium viewing experience. It is our submission to cricket fans to get a first-hand experience of how JioCinema is redefining the TV experience and hence the line, ‘TV Dekho Toh Aise’ in the campaign.”

  • Prime Video celebrates the power of women in storytelling with a powerful video message

    Prime Video celebrates the power of women in storytelling with a powerful video message

    Mumbai: Prime Video, India’s most loved entertainment destination, has unveiled a contemplative video dedicated to the role of women in entertainment. The video features Prime Video’s key global, as well as Indian leadership team who articulate Prime Video’s undeterred commitment to gender equality and the invaluable contributions of women in storytelling and beyond.

    The video features Kelly Day, vice president – International, Prime Video; Gaurav Gandhi, vice president, Asia Pacific & MENA, Sushant Sreeram, country director, Prime Video India and Aparna Purohit, head of Originals – India & Southeast Asia, Prime Video; who come together as a collective voice to convey the service’s gratitude and admiration for the countless contributions and the significant impact made by women through the power of storytelling at Prime Video.

    The engaging video takes the viewers into the world of Prime Video and how it has evolved into a home for female talent, where they can proudly display their diverse skills and capabilities in their respective fields of expertise. Narrated by the voices of its leaders, the video emphasizes the significant contribution of Amazon Originals in presenting a wide array of female-centric narratives. These stories are powerful, inspiring, loud, magical, real, uncomfortable, and unapologetic – mirroring the complexity and diversity of the world we live in. Each story is designed to spark conversation and inspire change, highlighting Prime Video’s commitment to elevating female voices and perspectives.

    Prime Video is known for bringing relatable stories of women and by women to life, and the video shows scenes of some of fan-favourites and acclaimed titles featuring women characters in pivotal roles such as the International Originals like Citadel, The Lord of the Rings: The Rings of Power, The Marvellous Mrs. Maisel, Fleabag, The Wheel of Time, as well as Indian Originals such as Dahaad, Made in Heaven, Maja Ma, Hush Hush, Four More Shots Please! Suzhal – the vortex, to name a few. The video ends with an enticing glimpse of two of the highly anticipated titles premiering soon on Prime Video – Amazon Original series Big Girls Don’t Cry, a coming-of-age all-girls high school drama that premieres on 14 March; and Amazon Original movie Ae Watan Mere Watan, an untold story of a young woman revolutionary based during pre-independent India era, starring Sara Ali Khan that premieres on 21st March. The video concludes with a powerful declaration: Prime Video honors women daily through its dedication to storytelling that places women at the forefront. The previewed titles represent only the beginning. Throughout every moment, day, week, and month of 2024, Prime Video promises a line-up of captivating stories that spotlight strong, inspirational, and relatable female characters, showcasing the service’s commitment to celebrating and empowering women through innovative narratives.

  • JioCinema joins forces with ShareChat & Moj

    JioCinema joins forces with ShareChat & Moj

    Mumbai: JioCinema has announced its partnership with India’s leading multilingual social media platform, ShareChat and India’s No.1 short-form video app Moj, offering consumers brand-new avenues for a wide collection of sports content including the TATA WPL, the TATA IPL, Indian Super League, and the 2024 Olympics. This partnership aims to help JioCinema engage more deeply with consumers of regional content by being present on their preferred social platforms and blending with their digital consumption habits.

    ShareChat and Moj’s extensive user base of over 325 million users will have access to an array of snackable content of their favourite sport in the language of their choice through JioCinema’s handle on both platforms. They will also get a peek into unheard tales, anecdotes, and conversations from dressing rooms, narrated by JioCinema’s iconic experts who until recently rubbed shoulders with current players across different teams.

    JioCinema has democratized the way sports content is consumed in India by offering multi-lingual commentary, multi-cam viewing, 4K feed, making the viewing experience more immersive and dynamic. Moj is today India’s largest homegrown pure short video platform, revolutionizing SFV for tier 2 audiences bringing authentic regional content, the latest technology including Dolby vision and offering innovative monetizing avenues like virtual gifting for its creator community.

    “As we continue our endeavour to make digital omnipresent for sports content consumption through JioCinema, this partnership will take our efforts far and wide across the breadth of the country,” said Viacom18 Sports Head of Strategy, Acquisitions & Partnerships Hursh Shrivastava. “ShareChat and Moj will not only bring a newer audience but also scale to our regional presentation across multiple languages.”

    “We’re thrilled to partner with JioCinema to bring the excitement of premium sports from around the world, including the TATA WPL, TATA IPL, Olympics, and Indian Super League to ShareChat & Moj. Short-form video has come a long way in India and this collaboration marks a significant milestone in our journey to offer diverse and engaging content to our 325 million+ users,” said ShareChat & Moj chief business officer Gaurav Jain.

  • Shemaroo Entertainment promotes Diversity with the Confluence initiative

    Shemaroo Entertainment promotes Diversity with the Confluence initiative

    Mumbai: This International Women’s Day marks an important moment for Shemaroo Entertainment Ltd. as it celebrates the impact of its Diversity, Equity and Inclusion (DEI) initiative, “Confluence – Where Diversity Becomes Strength,” launched this year in January. Committed to promoting DEI, Shemaroo has achieved a significant milestone with women now constituting 25 per cent of its workforce, reflecting a strong emphasis on gender diversity and increased representation of women across various levels.

    To catalyze this transformative journey, Shemaroo has implemented a suite of initiatives – from flexible working hour policies to the creation of a nurturing mother’s room for new mothers, and the facilitation of sensitization workshops, Shemaroo ensures every employee feels valued and supported.

    Central to this ethos are internal communities like “Femme Power” and “Sisters In Shemaroo (SIS),” providing a haven where women can exchange insights, receive mentorship, and revel in shared triumphs, nurturing a culture of mutual respect and inclusivity.

    Speaking about ‘Confluence’ and its significance to the organisation, Shemaroo Entertainment Ltd CEO of Hiren Gada said, “At Shemaroo, inclusivity is not just a principle; it’s ingrained in our ethos. From our very inception, we’ve held the firm belief that diversity strengthens us, and women have been an integral part of our journey. We’ve always honoured and recognized their power, understanding that their contributions are essential to our success. As we celebrate International Women’s Day, we reaffirm our commitment to fostering an environment where everyone feels valued, respected, and empowered to thrive.”

    Elaborating upon the initiatives Shemaroo Entertainment Ltd COO Arghya Chakravarty. said, “With the launch of our ‘Confluence’ initiative, we embrace the power of diversity, equity, and inclusion to drive meaningful change. Our commitment is not just about celebrating women today; it’s about fostering a culture where everyone, regardless of gender or background, feels equally empowered to contribute to our collective success.”

    Human Resources head Shiza Ansari added, “Our ‘Confluence’ initiative has been vital in promoting inclusion at Shemaroo. It has sparked conversations about diversity and inclusion, encouraging everyone to share their stories and perspectives. By embracing diversity, we’re making sure that every voice matters and every person is included. We are looking forward to a future where equity and inclusion are even stronger.”

    Aligning seamlessly with the International Women’s Day 2024 theme – “Inspire Inclusion,” Shemaroo transcends gender boundaries, extending its DEI initiatives to embrace all diverse groups. By promoting dialogues on the challenges men encounter in the workplace, Shemaroo champions a holistic approach to inclusion, ensuring every voice resonates in the corporate landscape.

    As an important step towards progress in DEI, Shemaroo’s “Confluence” initiative emphasises the significance of inclusive practices. By embracing diversity and augmenting equity and inclusion, Shemaroo is committed to continually enhancing its workplace, ensuring every voice is heard, and every individual is equally empowered to succeed.

  • Miss World goes beyond glamour: Shark Tank India integration supports beauty with a purpose!

    Miss World goes beyond glamour: Shark Tank India integration supports beauty with a purpose!

    Mumbai: The 71st edition of the Miss World Pageant, a celebration of beauty, intellect, and purpose, returns to India after 28 years. Embodying its core value, ‘Beauty with A Purpose’, the event has ignited global anticipation and excitement. As India takes centre stage as the host country, contestants from around the world come together, presenting a captivating fusion of cultures. With excitement mounting, the world eagerly anticipates the crowning of the next Miss World. Viewers in India can catch all the live action, from the glamorous ramp walks, the exciting performances to the final crowning ceremony, on 9 March, 7:30 pm onwards exclusively on Sony LIV.

    Adding an exciting dimension to this year’s pageant is the groundbreaking integration with Shark Tank India, a platform renowned for fostering entrepreneurship and innovation. For the first time ever, Miss World’s top four finalists will have the opportunity to pitch their Beauty with a Purpose Project on stage to our sharks – Emcure Pharmaceuticals Ltd executive director Namita Thapar, People Group founder & Shaadi.com CEO Anupam Mittal, and OYO Rooms founder & CEO Ritesh Agarwal. The sharks believe in the cause of ‘Beauty with A Purpose’, will bring their expertise and resources to support the endeavour that wins. This one-of-a-kind integration will allow the contestants to align beauty not only with aesthetics but also with meaningful impact and much-needed societal change.

    Miss World Organization chairman and CEO Julia Morley said, “The collaboration with Shark Tank India underscores our commitment to driving positive change. We are thrilled to witness the transformative power of beauty aligned with purpose.”

    Sony LIV and StudioNext business head Danish Khan stated, ” Streaming the 71st Miss World 2024 pageant live on Sony LIV underscores our commitment in bringing meaningful, premium content to our Indian audience. The special integration of Shark Tank India also perfectly aligns with this year’s theme of Miss World 2024.”

    The 71st Miss World 2024 streaming on 9 March at 7:30 pm exclusively on Sony LIV.