ITV

Category: Over The Top Services

  • Pocket FM’s heartfelt Mother’s Day tribute video

    Pocket FM’s heartfelt Mother’s Day tribute video

    Mumbai: As Mother’s Day approaches, audio series platform Pocket FM unveils a touching tribute video celebrating the cherished bond between its employees and their mothers. This heartwarming video brings back the mother-kid moments and reflects the heartfelt connections every employee has with their mothers.

    In a world where digital connections often overshadow personal moments, Pocket FM is honoring the invaluable role that mothers play in shaping our lives. The video captures candid moments and heart-to-heart conversations, offering a glimpse into the profound impact that these remarkable women have had on their children.

    “Mothers are the ultimate storytellers, weaving narratives of love, resilience, and unwavering support. At Pocket FM, we understand the significance of family and the profound influence of mothers in shaping our lives,” said Pocket FM head – branding and communications Vineet Singh. “Through this tribute video, we aim to express our gratitude and appreciation for the unwavering love, support, and guidance that our mothers provide each day.”

    The video features employees from diverse backgrounds, each sharing their unique pictures with their mothers. From nostalgic childhood memories to words of gratitude and admiration, the video encapsulates the essence of Mother’s Day, celebrating the enduring bond between mothers and their children.

    This heartwarming tribute not only celebrates the spirit of Mother’s Day but also underscores Pocket FM’s commitment to fostering meaningful connections and celebrating the human experience through storytelling.

    The video, conceptualised and produced entirely by Pocket FM’s internal team, including scripting and voice narration.

  • Weekend Unwind with Victor Tango’s Tabassum Modi

    Weekend Unwind with Victor Tango’s Tabassum Modi

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have Victor Tango Entertainment Pvt Ltd founder Tabassum Modi.

    A multi-faceted business leader, Modi is an exemplary and well-reputed media, content, education and marketing mover and shaker. She balances being an entrepreneur and content producer with ease, as the founder of Victor Tango. A national award winner, Tabassum has produced and won applause for several short films across the globe and non-fiction OTT content.

    Throughout her 17-year-long career, she has had an enviable trajectory of discovering opportunities across genres and building several sustainable business models. A genius when it comes to kids and the education genre, she has massively contributed to the edutainment and edtech sector by creating curriculums, IPs, experiential campaigns, content and tech platforms. Her biggest win has been Lit Kids- a digital community of kids and teens to explore and celebrate their creative expression.

    So without further ado, let’s get started….

    1. Your mantra for life
    Embrace the journey, cultivate gratitude, and treasure every stage of life

    2. A book you are currently reading or plan to read
    Back in college, Richard Branson’s “Losing My Virginity” fueled my motivation, and now, stumbling upon his sequel “Finding My Virginity,” I’m eager to dive into another inspiring journey of entrepreneurship and adventure

    3. Your fitness mantra, especially during the pandemic
    I focus on home workouts, yoga, and mindful walks to maintain both physical and mental well-being

    4. Your comfort food
    Whether I’m in Mumbai or travelling, I always seek out biryani and chilli chicken. There’s something comforting about the familiarity of these dishes, even as they offer unique flavors in every place I visit

    5. A quote or philosophy that keeps you going when the chips are down
    In the words of Winston Churchill, ‘Success is not final, failure is not fatal: It is the courage to continue that counts

    6. Your guilty pleasure
    Indulging in a binge-watch session of a series or films – a perfect escape from reality

    7. The last time you tried something new
    Just recently, I experimented with cooking a new cuisine, adding a flavorful twist to my culinary skills

    8. A life lesson you learned the hard way
    Not every setback is a failure; sometimes, it’s just a redirection

    9. What gets you excited about life?
    The endless possibilities of things to explore, the chance to connect with diverse people and cultures, and the opportunity to make a positive impact in the world all fuel my excitement for life

    10. If you could give one piece of advice to your younger self, what would it be?
    Nothing lasts forever – good or bad. Make the most of the moment

    11. One thing you would most like to change about the world
    I wish for a world where equality and empathy are not aspirations but fundamental realities

    12. An activity that keeps you motivated and charged during tough times
    Engaging in creative pursuits like art fuels my passion and drive during tough times

    13. What lifts your spirits when life gets you down?
    Travelling to new destinations and the planning that leads up to the travel provide a welcome diversion during challenging times, lifting my spirits when life feels dim

    14. Your go-to stress buster
    Online shopping acts as my instant escape, whisking me away to a realm of endless options and momentarily shielding me from the demands of reality.

  • Fans go all out to recommend their favourite shows and movies in the latest brand film unveiled by Prime Video as part of the Everyone’s Talking Amazon Prime campaign

    Fans go all out to recommend their favourite shows and movies in the latest brand film unveiled by Prime Video as part of the Everyone’s Talking Amazon Prime campaign

    Mumbai: Prime Video, India’s most loved entertainment destination, has rolled out a new, entertaining brand film as a part of its campaign – Everyone’s Talking Amazon Prime. The campaign reinforces the brand’s position as the home for all the shows and movies that everyone’s talking about in India today. Through a high-octane and humorous film, with an appearance by Pankaj Tripathi as the much-loved Kaleen Bhaiyaa from Mirzapur, the ad film underscores the incredible fandom and popularity that Prime Video’s shows and movies enjoy amongst Indian consumers, across all languages and age groups.

    The new brand  film further builds on the  ‘Everyone’s Talking Prime’ campaign that was launched last year with a film featuring Manoj Bajpayee (The Family Man), asking for suggestions on what to watch and getting flooded with a barrage of recommendations. The focus of the new film, like the previous one, is on the fans, who don’t hesitate to jump in (quite literally in this case!) and recommend their favourite titles, to anyone looking for streaming suggestions. The campaign reiterates Prime Video’s philosophy of customer obsession, which ensures that all content on the service deeply resonates with viewers and leaves a lasting impression on them.

    “Our remarkable journey spanning seven years in India has been a testament to our commitment to redefining the entertainment landscape of the country. We have always sought to bring forth authentic storylines and rooted narratives across genres, languages, and formats, that resonate with customers, both locally and globally. A look at the shows and movies launched in just the last year and a half – from Farzi, Jubilee, Bawaal and Dahaad to Indian Police Force, Poacher, Wedding.con, Inspector Rishi, Road House and Fallout, among others, each show or movie has succeeded in becoming someone’s favourite story to recommend,” said Prime Video India country director Sushant Sreeram. “With our latest brand film, we not only celebrate the compelling line-up of shows and movies that we are bringing to customers, but also reflect fan-speak on how these are quickly becoming widely talked about and watched. I am confident our forthcoming line-up will continue to entertain and delight our customers, just the way our shows and movies have done till now.”

    The latest brand film opens to an intense round of wrestling, with each wrestler trying to gain the upper hand when, unexpectedly in the middle of the match, one of them asks the other to recommend something to watch. What follows is a hilarious free-for-all, with coaches, judges, match officials and even the audience jumping into the fray to suggest their own favorite Prime Video show or movie, building a human pyramid in the process. The air reverberates with the names of many fan-favorites and award-winning titles like Indian Police Force, Ae Watan Mere Watan, Bawaal, Dahaad, Farzi, The Boys, Roadhouse, and many more. Amidst the chaos, we see an incredibly calm Pankaj Tripathi in his Kaleen Bhaiyya avatar flanked by two of his men, watching all this action. Unable to resist, he finally consents to recommending Mirzapur, in his typical Kaleen Bhaiya style and also sums up the proceedings with his characteristic voice-over ‘Jo shows aur movies sabki zubaan par, woh sab Amazon Prime par’.

    The film is supported by a 360-degree campaign on TV, digital, social media and outdoor along with social innovations that bring the premise of the film alive. Conceptualized by Manja and the Prime Video creative team, the films have been scripted and produced by Nirvana Films with director Prakash Varma at the helm.

  • ShemarooMe unveils triple summer treat with superhit movies – Vash, Lagan Special, and Kamthaan

    ShemarooMe unveils triple summer treat with superhit movies – Vash, Lagan Special, and Kamthaan

    Mumbai: ShemarooMe, a pioneer in delivering diverse and entertaining content, is thrilled to announce an exciting line up for the summer of 2024 with the OTT premiere of three highly anticipated Gujarati movies – ‘Vash,’ ‘Lagan Special,’ and ‘Kamthaan.’ Viewers can now indulge in a cinematic journey from the comfort of their homes, as ShemarooMe brings the thrill, romance, and comedy directly to their screens. Each film promises to captivate viewers with its unique storyline, stellar performances, and engaging narrative. This triple treat of cinematic excellence showcases ShemarooMe’s dedication to providing a rich tapestry of entertainment options for a broad audience.

    Following the digital premiere of ‘Vash’ on ShemarooMe, gear up for the release of ‘Lagan Special’ in June, while ‘Kamthaan’ is slated to launch on the app soon. Expect the best of entertainment and performances from the leading stars of Gujarati Cinema, including Malhar Thakkar, Hitu Kanodia, Sanjay Goradia, Hiten Kumar, Janki Bodiwala, Niilam Panchal, Puja Joshi and many others.

    The most talked about movie, Vash, is a gripping supernatural horror thriller film, directed by the acclaimed Krishnadev Yagnik, starring Janki Bodiwala, Hitu Kanodia, Niilam Panchal, and Hiten Kumar. Having garnered acclaim not only in Gujarat but also across India, it transcends language barriers with its universal appeal. With a spine-chilling plot and haunting visuals, the Gujarati masterpiece is poised to be a major draw for fans of the thriller genre.

    Experience the magic of romance like never before with Lagan Special, a heartwarming tale featuring the heartthrob of Gujarat, Malhar Thakar along with the talented Puja Joshi, Mitra Gadhavi among others. Filled with quirky characters and heartfelt performances, Lagan Special celebrates the power of love, sacrifice, and hope. On the other hand, Kamthaan is a crime comedy, a laugh-out-loud extravaganza starring Hitu Kanodia, Sanjay Goradia, Arvind Vaidya, Darshan Jariwala, and a talented ensemble cast. Packed with witty humour and hilarious moments, Kamthaan guarantees non-stop entertainment for the entire family.

    Commenting on the announcement, Shemaroo Entertainment Ltd. COO- Digital Business Saurabh Srivastava said, “We are thrilled to present the refreshing line-up of exciting movies for our audience. With ‘Vash,’ ‘Lagan Special,’ and ‘Kamthaan,’ we aim to provide a diverse range of genres, catering to the varied tastes of our viewers and offer something for everyone to enjoy. This Summer, we want audiences to immerse themselves in the world of Gujarati entertainment, right from the comfort of their homes.”

  • Amazon miniTV releases fairytale Tujhpe Main Fida

    Amazon miniTV releases fairytale Tujhpe Main Fida

    Mumbai: Amazon miniTV, Amazon’s free video streaming service, is all set to take audiences on an enchanting journey filled with love, heartbreak and mystery with its upcoming series, produced by BBC Studios Productions India, Tujhpe Main Fida. The streaming service today announced this modern-day fairytale by unveiling its mesmerizing trailer, starring Rudhraksh Jaiswal and Nikeet Dhillon in the lead roles. The series also features prominent actors like Gauri Pradhan, and Kamya Ahlawat, in key roles. Created by Richa Yamini, known for creating a popular television show called “Kaisi Yeh Yariyaan”, Tujhpe Main Fida follows the journey of Aira and Marcus, two souls entwined by fate and bound by secrets, the series breathes new life into the timeless fairy tale of Rapunzel. With a spellbinding narrative, intriguing characters, and sizzling chemistry, Tujhpe Main Fida will stream exclusively from 11 May on Amazon miniTV for free.

    The trailer of Tujhpe Main Fida offers a glimpse into the intriguing world of Coletown, where every corner holds a new mystery waiting to be uncovered. At the heart of this tale is Aira, a young woman confined in the town after the sudden demise of her father, who finds herself entangled in the enigmatic web of Coletown’s secrets. Her life takes an unexpected turn when Marcus, her knight in shining armour, returns to Coletown after two years, unfolding a chain of events that will challenge the limits of their love. With a whirlwind of emotions, their journey is filled with passion, longing, and the constant quest for the truth. The story will keep viewers engrossed as it follows Aira and Marcus who attempt to navigate the twists and turns of their intertwined destinies and must confront their deepest fears and fight for their love against all odds.

    Amazon miniTV head of content Amogh Dusad shared, “Tujhpe Main Fida is the perfect blend of intense romance, mystery and intrigue. Offering a modern-day twist to a classic fairy tale narrative, the series set in the backdrop of a mysterious town promises to touch a chord with audiences across India with its differentiated approach of storytelling. A talented ensemble, gripping narrative and top-notch screenplay will definitely resonate with viewers.”

    BBC Studios Productions India General Manager Sameer Gogate comments, “We are thrilled to continue our collaboration with Amazon miniTV. Tujhpe Main Fida is an intense love story set in a mysterious town. The spellbinding nature of this love story makes this extra special and I hope this series resonates well with audiences across India”

    Excited about being part of the series, Rudhraksh Jaiswal expressed, “Portraying Marcus in the series has been an exhilarating and immensely demanding endeavour. Marcus embodies a tapestry of life’s trials, facing battles, struggles, and hardships head-on. He exudes boldness and a profound sensitivity towards his loved ones.

    The series encompasses a rich tapestry of human experience, capturing the profound depths of love, the most potent of emotions, and weaving them seamlessly with suspense that tantalizes and keeps audiences on tenterhooks. Every twist and turn leaves viewers yearning for answers, eager to unravel the mysteries of the plot. I am profoundly grateful to be part of such a dynamic project, as it allows me to indulge my passion for challenging and uniquely crafted projects.”

    “Portraying the character of Aira in Amazon miniTV’s Tujhpe Main Fida has been an exhilarating experience. She is deep and complex and it has been a privilege to explore her story arc. The series isn’t just a tale of romance and intrigue but also a reflection of the courage to break free from the shadows of the past and fight for love. Working alongside such a talented cast and crew has been delighted and I am excited for audiences to join us on this dynamic journey,” shared Nikeet Dhillon, who essays the role of Aira in the series.

    Tujhpe Main Fida will stream exclusively on Amazon miniTV from 11 May for free within Amazon’s shopping app, on Prime Video, Fire TV, and Smart TVs, or download the app from Play Store.

  • Disney+ Hotstar offers free mobile viewing for ICC Men’s T20 World Cup 2024

    Disney+ Hotstar offers free mobile viewing for ICC Men’s T20 World Cup 2024

    Mumbai: Disney+ Hotstar announced today that the upcoming ICC Men’s T20 World Cup 2024 will be available to stream ‘Free on Mobile’ for those using the Disney+ Hotstar app. This move underscores the streaming platform’s continued commitment towards making sports more accessible to diverse audiences. The ICC Men’s T20 World Cup is the growth vehicle for the sport, of fast-paced, high-energy cricket, evoking profound pride within the global sports community.  

    Commenting on this, Disney+ Hotstar India head Sajith Sivanandan said, “By offering the ICC Men’s T20 World Cup 2024 for free on mobile, we aim to make the game of cricket more accessible, reach a wider audience across the country and ensure that none of the sporting action is missed. No sport works as a better catalyst than cricket in bringing people together. Last year’s Asia Cup and ICC Men’s Cricket World Cup, where we offered both tournaments for free on mobile, allowed us to serve newer audience segments helping us to significantly expand viewership.”

    During the ICC Men’s Cricket World Cup 2023, streamed free on mobile via the Disney+ Hotstar app, concurrency records were broken five times, with the highest record of 5.9 cr peak concurrency witnessed during the finals between Team India and Team Australia. For the ICC Men’s Cricket World Cup 2023, Disney+ Hotstar in collaboration with the ICC, introduced MaxView, offering users the option to stream matches on the go in vertical mode. With the upcoming ICC Men’s T20 World Cup, the platform will once again have an array of features to elevate the cricket-watching experience.

    The first match will take place between the USA and Canada on June 2, 2024, at 6:00 AM IST. The ninth edition of the tournament will be hosted by the West Indies and the USA, with the event featuring 20 teams competing across 55 games for the right to be crowned ICC Men’s T20 World Cup 2024 champions.

    Watch the ICC Men’s T20 World Cup 2024 live and free on mobile starting June 2 on Disney+ Hotstar. The tournament will also be broadcast live on Star Sports Network

  • Disney emerges profit during first financial report in streaming business

    Disney emerges profit during first financial report in streaming business

    Mumbai: Disney’s revenue for the quarter ending March 30 climbed to $22.1 billion compared to $21.8 billion in the corresponding period last year. Earnings per share for the quarter surged to $1.21 from 93 cents, exceeding analysts’ expectations of $1.02 per share on revenue of $20.53 billion.

    The company celebrated its first-ever profit in the streaming business, with expectations set for the combined streaming businesses to be profitable by the fiscal fourth quarter, in line with guidance established in 2019.

    The number of core Disney+ subscribers reached 117.6 million, while Hulu reported 50.2 million subscribers. However, paid subscribers for Disney+ Hotstar dropped to 36 million by 30 March 2024, from 38.3 million on 30 December 2023, with average monthly revenue per paid subscriber decreasing to $0.70 from $1.28 due to lower advertising revenue.

    According to Q2 FY24 report, a 17 per cent decrease in operating loss at Star India was noted due to reduced programming and production costs attributed to the non-renewal of Board of Control for Cricket in India rights. However, this was partially offset by increased costs for Indian Premier League matches due to more matches aired compared to the previous year.

    Disney+ Hotstar has been experiencing a decline in subscribers, losing 12.5 million paid subscribers in the third quarter ending on 1 July 2023, and an additional 2.8 million in November 2023.

    The sports unit, ESPN, saw a two per cent revenue increase to $4.3 billion, while the experiences division, which includes theme parks and consumer products, reported a 10 per cent increase to $8.4 billion. However, there was a 17 per cent decline in sports revenue from Star Sports, reaching $105 million in Q2FY24 versus $127 million in Q2FY23.

    The Walt Disney Company CEO Robert A.Iger expressed satisfaction with the strong performance in Q2, highlighting a 30 per cent increase in adjusted EPS(1) compared to the prior year. He said the positive outcomes of the growth initiatives set in motion the previous year, including highly anticipated theatrical releases, successful television shows, ESPN’s continued success, and strategic investments driving growth in the Experiences business.

  • JioCinema Premium unlocks access to favourite serials before TV premiere only at Rs 29 per month

    JioCinema Premium unlocks access to favourite serials before TV premiere only at Rs 29 per month

    Mumbai: New Entertainment Plan is here! India’s premium streaming platform JioCinema recently announced its ad-free plan – JioCinema Premium – with an introductory pricing of just Rs 29/month for a single device and Rs 89/month for up to four devices at a time. As part of the subscription, members get early access to their favourite serials like Shiv Shakti, Bhagyalakshmi, Naagini, Jai Jai Swami Samarth, Pherari Mon, Rashi Rikshawwali, and more, in addition to all on-air fiction content from Viacom18 network channels including Nickelodeon, MTV, and other the entire Colors suite of local language channels.

    That’s not all! JioCinema Premium goes beyond early access and will offer 20 TV channels from the house of Viacom18 available to stream. This will come with an ad-free experience, high-definition quality (up to 4K!), and the option to download shows for offline viewing – perfect for catching up on the go or avoiding buffering. So, what are you waiting for?

  • Prime Video’s Panchayat Season 3 launch date revealed with innovative Lauki Twist

    Prime Video’s Panchayat Season 3 launch date revealed with innovative Lauki Twist

    Mumbai: Prime Video, a loved entertainment destination, recently unveiled a one-of-its-kind marketing campaign as a precursor to the date announcement of its upcoming Original series Panchayat Season 3. What sets this campaign apart from other title announcement initiatives is the inventive use of one of the most underrated yet constant summer vegetables in many Indian households – Lauki. By positioning this simple yet highly versatile vegetable, which has been an integral part of the series’ narrative from the beginning, at the core of the campaign, Prime Video reinforces its commitment to delivering authenticity, originality, and innovation in its programming and marketing. This approach has made Panchayat ki lauki a buzzworthy topic nationwide.

     

     

    The week-long hybrid marketing campaign, encompassing both digital as well as offline, began on April 29. Prime Video kicked off the campaign by launching an intriguing website featuring the date announcement creative covered with laukis. The visitors were urged to pluck (click) the iconic Phulera ki laukis to unveil the official launch date. Simultaneously, the laukis adorned billboards across Mumbai and Delhi, concealing the date, and creating curiosity amongst the on-lookers.

     

     

    As the laukis were being removed online, the progress was also being reflected on the hoardings across Delhi and Mumbai, further amping up the curiosity and fueling excitement amongst the public. The campaign’s success could be seen in the fact that over one million people were engaged, with 14,02,077 laukis being clicked off from the image on the webpage. Getting caught up in the lauki ki peeche ka raaz fervour, the cast of Panchayat, along with several social media influencers urged Panchayat fans as well as their followers to participate in this unique initiative by posting snippets about the campaign on their social media handles. The on-ground initiative also extended to prominent vegetable markets in major and smaller cities nationwide, such as Mumbai, Ahmedabad, Jaipur, Lucknow, Chandigarh, Indore, and New Delhi, to name a few. These markets were inundated with laukis bearing the release date, accompanied by visits from the series’ cast, amplifying awareness of the show among the general public.

    Prime Video also gifted the launch date stamped laukis, or as many will consider, the lucky mascot of Original series Panchayat, to several social media influencers.

    Panchayat, with its light-hearted, realistic narrative and characters has become an antidote for many to tackle the mundane, stressful lives one leads. Over the last 4 years, the series has proved to be a perfect “comfort watch’, across demographics and age groups. Based on this interesting customer insight, the streaming service conceptualised the campaign line, ‘Tension Khatam. Panchayat Shuru’, with hoardings spreading the message of ‘Panchayat Lijiye’, as a magic pill to drive away all your worries and leave you with a smile and a lighter mood. Each season of Panchayat has become a proxy to actionable solutions to everyday problems. Through targeted advertisements, engaging social media content, and interactive experiences, Prime Video saw unprecedented engagement amongst existing and potential customers. The success of this campaign underscores Prime Video’s unwavering commitment to delivering exceptional content and unparalleled experiences to viewers worldwide.

    Prime Video executed the campaign alongside its agency partners Kulfi Collective, So Cheers, Initiative (IPG) and Trzy Innovationz.

    Created by The Viral Fever, Panchayat S3 is directed by Deepak Kumar Mishra and written by Chandan Kumar. The star cast boasts Jitendra Kumar, Neena Gupta, Raghubir Yadav, Faisal Malik, Chandan Roy, and Sanvikaa in pivotal roles. The new season will premiere in Hindi, with dubs in Tamil, Telugu, Malayalam, and Kannada, exclusively on Prime Video in India and across more than 240 countries and territories worldwide on May 28. 

  • Chana Jor app launches on Indus Appstore

    Chana Jor app launches on Indus Appstore

    Mumbai: Chana Jor app, a go-to destination for snackable entertainment content has launched its app on Indus Appstore (an Android app store built specifically for Indian smartphone users), giving users access to a vast selection of apps across categories like gaming, shopping, food delivery and more along with streaming & entertainment apps.

    Chana Jor app offers users entertaining, laughable and snackable content as its name suggests. Content resonates with everyday story spanning through various genres, including comedy, drama, love stories and more. It holds a reputation for delivering content that resonates with diverse audiences. With Indus Appstore’s user-friendly experience and deep reach – given its availability in 12 regional languages, Chana Jor app is set to create a seamless and enjoyable experience for viewers seeking a break from the mundane.

    Chana Jor app CEO Pratap Jain spoke about this onboarding, “This launch marks an exciting milestone for us, as it broaden our audience reach and offer our engaging content to even more viewers. With this collaboration with Indus Appstore, we’re enhancing accessibility and convenience for our users, ensuring that they can easily enjoy our diverse range of entertainment content.”

    Chana Jor is the only all Hindi app in India and world today and this launch aims at bringing Chana Jor’s content reach more households and consumers who wants to enjoy local, regional and even international content being available in their native Hindi language. From stand-up specials to hilarious web series, users can now access a curated collection of laughter-inducing content at their fingertips.