ITV

Category: Over The Top Services

  • Disney+ Hotstar introduces pause ads on CTV

    Disney+ Hotstar introduces pause ads on CTV

    Mumbai: Disney+ Hotstar has launched an innovative advertising feature: pause ads exclusively for its connected TV (CTV) feed, making it the first platform in the country to introduce this cutting-edge format. This move follows the earlier introduction of 3-D breakout billboards for mobile, reaffirming Disney+ Hotstar’s commitment to pioneering unique advertising solutions.

    On average, users pause content four-five times a day, with over 90 per cent of these pauses lasting less than 10 seconds*. Pause ads offer a seamless, non-intrusive ad experience by integrating advertisements into these natural user-initiated breaks.

    Commenting on the launch, Disney+ Hotstar head of ads Dhruv Dhawan said, “We are thrilled to introduce another industry-first offering for our advertisers. The response to our CTV ads has been overwhelmingly positive. The launch of pause ads has generated significant excitement among our clients in the CPG, FMCG, F&B, and Auto sectors, Marico, Mondelez and ITC have been amongst the early adopters. We will continue to innovate and bring best-in-class solutions to our advertisers.”

    Marico Ltd CMO Somasree Bose Awasthi added, “At Saffola, our larger brand ethos is to encourage Indians to embrace a healthier lifestyle. This year, on the occasion of World Health Day we collaborated with Disney+ Hotstar to launch a contextual campaign via Pause Ads on CTV. A powerful context relevant occasion was activated for the initiative every time the Disney+ Hotstar user initiated a break, this was built on the consumer insight that a large majority of content pause occasions are initiated around snacking. A perfect time for brand Saffola to remind our consumer to choose “better for you” foods from the Saffola Franchise as a healthier alternative. Disney+ Hotstar’s CTV Pause ads served as the perfect platform for Saffola to advocate healthy eating, and we look forward to strengthening our association with the platform other innovative disruptions in the future as well.”

    Mondelez India director consumer experience Anjali Madan added, “At Mondelez, we have always been at the forefront of pioneering innovation in advertising and are thrilled to associate with Disney+ Hotstar to launch CTV ‘Pause Ads’ in India with our ‘Tang Summer Break Bestie’ campaign. Through this campaign, we wanted to provide an interactive platform for mothers and their kids to beat summer boredom, unleash their creativity and design their own animated bestie using fun AR-like effects. Leveraging innovative format of CTV ‘Pause Ads’ enabled us to reach our consumers seamlessly and convey our messaging in a more non-intrusive and effective manner, thus fostering a more positive and memorable brand interaction. We look forward to continuing this successful collaboration and leveraging such new marketing technologies for our future campaigns.”

    ITC Ltd VP – health & hygiene, personal care products business Sanjay Srinivas added, “Innovative ad formats, especially on streaming platforms, help transform brand connect with audiences. Pause Ad is an interesting innovation that helps break the clutter without intruding the viewing experience and attracts attention. ITC Savlon is one of the first brands to deploy pause ads to deliver contextual messaging for its campaign on handwashing. The innovation has helped the campaign amplify reach and views in an engaging way.”

    In addition to pause ads, Disney+ Hotstar offers advertisers a diverse suite of CTV ad formats including auto-expanding CTV billboards, prerolls & midroll ads, and click-to-WhatsApp integrations. These options are designed to enhance brand equity and maximize engagement with CTV audiences, who are among the most premium and attentive viewers, providing advertisers with an exclusive opportunity to connect with them during their most engaged moments.

    *Disney+ Hotstar internal analytics.
     

  • PlayboxTV introduces T20 Dhamaka

    PlayboxTV introduces T20 Dhamaka

    Mumbai: As cricket fever sweeps the nation with the ICC Men’s T20 World Cup 2024, PlayboxTV introduces its latest plan: PlayboxTV T20 Dhamaka. With the PlayboxTV T20 Dhamaka, users can dive into a diverse array of content across various genres, from LIVE sports and movies to TV shows and documentaries. This unique package is designed to cater to the varied tastes of Indian viewers, combining the thrill of LIVE T20 matches with the convenience of on-demand streaming.

    PlayboxTV founder and CEO Aamir Mulani commented, “Cricket holds a special place in the hearts of all Indians and we’re committed to keeping that spirit alive. We’re thrilled to introduce our new PlayboxTV T20 Dhamaka, making the ICC Men’s T20 World Cup 2024 on Disney+ Hotstar available to a wider audience.”

    At an unbeatable price of Rs 149 per month, PlayboxTV which includes Disney+ Hotstar subscription, offers an exceptional value for money. Subscribers can enjoy premium content on multiple devices, making quality entertainment accessible to a wider audience. Besides the cricketing action, the package includes access to a total of 20 popular OTT platforms, ensuring a vast library of content. Whether you’re a fan of Bollywood blockbusters, international TV series, regional films, or the latest web series, you can now watch all you love with just one subscription.

    Subscribing to the PlayboxTV T20 Dhamaka is simple and quick. Interested users can visit the PlayboxTV website or download the PlayboxTV app. After selecting the PlayboxTV T20 Dhamaka package, subscribers can enjoy instant access to a world of entertainment at their fingertips. As the action of the ICC Men’s T20 World Cup 2024 unfolds on Disney+ Hotstar, PlayboxTV T20 Dhamaka stands out as the perfect subscription plan combining cricket craze and diverse entertainment needs. The subscription plan becomes even more affordable with the yearly plan at Rs 1499 offering nearly two months of savings.

  • Father’s Day: Binge-worthy list of audio, web series and films celebrating father-child bond

    Father’s Day: Binge-worthy list of audio, web series and films celebrating father-child bond

    Mumbai: A father embraces a multitude of roles – being a superhero, a support system, a buddy and a guide all at once. This Father’s Day, get ready to experience a gamut of emotions: happiness, joy, sadness, regret and inspiration with this compelling list of seven films, audio and web series that explore the many facets of fatherhood.

    Marvel’s Wastelanders: Hawkeye

    Platform: Audible

    Thirty years ago, the villains of the world rose and killed all the heroes. Well, all the heroes that mattered. The sole survivor of the Avengers, Hawkeye (Jaideep Ahlawat) is now a sideshow freak, re-living the worst day of his life for paying audiences. He’s surly, broken, and losing his sight, but there’s still that fire in him to be a hero, to avenge his friends. Hawkeye gets an unexpected visitor, his estranged 17-year-old daughter Ash (Prajakta Koli) on her quest for vengeance after losing her best friend. Tune into this gripping Hindi Audible Original podcast series to experience Jaideep Ahlawat and Prajakta Koli portraying the ultimate father-daughter duo avenging the death of their loved ones.

    Let Her Fly

    Platform: Audible

    This audiobook is about the journey of a father, Ziauddin Yousafzai, fighting for equality not only for his daughter, Malala Yousafzai but for all girls around the world living in patriarchal societies. Narrated through intimate portraits of each of Ziauddin’s closest relationships – as a son to a traditional father; as a father to Malala and her brothers, educated and growing up in the West; as a husband to a wife finally learning to read and write; as a brother to five sisters still living in the patriarchy – ‘Let Her Fly’ looks at what it means to love, to have courage and fight for what is inherently right. Personal in its detail and universal in its themes, this audiobook is an inspiring listen for all fathers.

    Bachelor Dad

    Platform: Audible

    Tusshar Kapoor a popular Bollywood actor, and father encapsulates the journey of being a father in the Audible audiobook ‘Bachelor Dad’. Documented in a straightforward, fun, no-holds-barred, and incisive first-person narrative, Tusshar reveals interesting childhood anecdotes, the process of raising a child as a single man in India, how the search for the perfect soulmate doesn’t stop after having a child, and finally how his son, Laksshya, changed his life forever.

    Drishyam 2

    Platform: Prime Video

    ‘Drishyam 2,’ the sequel to the 2015 Malayalam thriller ‘Drishyam,’ picks up where the first film left off. The movie showcases the strong bond between Vijay Salgaonkar and his family as they face the repercussions of his past actions. A commercial success, the film keeps you on the edge of your seat with its suspenseful narrative that throws curveballs as the shadows of the past resurface. It’s a thrilling watch that celebrates both paternal love and the unwavering strength of family.

    This is Us

    Platform: Prime Video

    An absolute tear-jerker, this award-winning series is a must-watch with the family. It delves into the stories of three siblings and the complexities of fatherhood across generations. From Jack’s unwavering support to Randall’s journey to find his biological father, ‘This is Us’ presents a relatable and emotional narrative of the father-child bond. Keep the tissue box handy for this one and prepare for an experience that will remind you of the power of family and leave you feeling grateful for them.

    Hi Nanna

    Platform: Netflix

    ‘Hi Nanna’ is a heartwarming Telugu language film that celebrates the bond between a single father, Viraj, and his daughter, Mahi. The daughter who is suffering from cystic fibrosis is curious about her mother and seeks help from her new friend to convince her dad to share more about their love story and details about her mother. But why did her mother abandon them? To know more, watch the film which is a beautiful depiction of how a father shields his child from every problem and the special relationship between a father and daughter, making it an ideal watch this Father’s Day.

    The Pursuit of Happyness

    Platform: Netflix

    This inspiring true story follows Chris Gardner, a newly single dad struggling to make ends meet when he joins a brokerage firm to become a stockbroker. Will Smith delivers a powerful performance as Chris, who is determined to lift himself and his son out of poverty and work his way up at the firm. The film is a testament to the resilience of the human spirit and the incredible sacrifices fathers make for their children. It’s a perfect watch as an ode to all fathers who go above and beyond to provide for their families and make their dreams come true.

  • ShemarooMe brings World Digital Premiere of ‘Lagan Special’

    ShemarooMe brings World Digital Premiere of ‘Lagan Special’

    Mumbai: Indians and their love for weddings are unmatched. With the wedding season yet to arrive, many are yearning for the joy and chaos of wedding celebrations. But worry not, ShemarooMe is all set to fill that void with the World Digital Premiere of the highly anticipated Gujarati family comedy-drama, ‘Lagan Special’. Starring the beloved duo Malhar Thakar and Puja Joshi, alongside Mitra Gadhavi, Lagan Special blends romance, drama, comedy and the delightful chaos of a Gujarati family wedding with an unusual, unexpected twist that will leave everyone exclaiming, ‘Haa Lagan toh saache Special Che!’ Premiering exclusively on ShemarooMe, Lagan Special promises to deliver unlimited entertainment.

    Lagan Special follows the journey of Shekhar (Malhar Thakar) and Suman (Puja Joshi) through their arranged marriage. However, their journey encounters a hurdle when Suman discovers that Shekhar doesn’t truly love her. This revelation prompts Suman to call off the ceremony, igniting tensions between their families. Determined to win back her love, Shekhar embarks on an emotional journey to demonstrate his sincere devotion. Will their love story overcome these challenges, or will Shekhar find himself alone in the wedding car? Discover the fate of this couple only on ShemarooMe.

    Directed by Rahul Bhole and Vinit Kanojia, and written by Suraj Baraliya, Lagan Special promises a delightful fusion of traditional wedding customs, foot-tapping music, infectious laughter, and heartfelt performances.

    Opening up about the theme of Lagan Special and his character, Malhar Thakar said, “When I first heard the script from Suraj Baraliya, I was taken aback by the level of entertainment the movie promised. Amidst the romantic backdrop, the story explores the passion and emotions of the wedding planners, designers and the families striving to perfect the special day for the bride and the groom. Shekhar, the character I portray, embodies the innocence and excitement of a man preparing for marriage, but a confusion between the to be married couple leads to chaos. This sets Shekhar on a daunting task to win back Suman’s trust. Now, as Lagan Special is releasing on ShemarooMe, the audiences will be able to resonate with every emotion Shekhar and Suman experience, drawn in by their undeniable chemistry.”

    Puja Joshi, who plays Malhar’s onscreen bride in the film, added, “Marriage is one of the most important days in a girl’s life, and my character, Suman is just like any other girl eagerly awaiting her big day. However, her heart, hopes, and trust are shattered by something she never imagined, even in her worst nightmares. Lagan Special is a project very close to my heart because I lived every moment of Suman’s journey on set. I’m thrilled that the film is finally releasing on ShemarooMe, allowing everyone to be a part of this uniquely extraordinary wedding.”

  • Top reasons to watch Sisterhood on Amazon miniTV

    Top reasons to watch Sisterhood on Amazon miniTV

    Mumbai: Amazon miniTV, Amazon’s free video streaming service, recently released its coming-of-age drama series, Sisterhood. Set in an all-girls convent school, S.I.S.T.R.S., the series follows the lives of four friends, Zoya, Nikita, Ann, and Gargee, as they navigate the complexities of adolescence, forming deep friendships, facing personal challenges, and discovering their true selves along the way. From a captivating storyline with rich character development to an authentic portrayal of the highs and lows of school life, here are the reasons why Sisterhood must be your next binge-watch.

    . An endearing yet captivating storyline: Sisterhood offers a compelling narrative of friendship set against the backdrop of S.I.S.T.R.S., a living testament to generations of young girls who have walked its hallowed corridors for a century. The series delves deeper into the lives of students – from childhood to adolescence, all shown through the lens of Zoya, Nikita, Ann, and Gargee. The series explores the lives of four friends- Zoya, Nikita, Ann, and Gargee as they navigate the complexities of adolescence, friendship, and personal growth. With its intricate plot twists and engaging storytelling, each episode unravels new layers of their lives, keeping viewers on the edge of their seats until the very end, eagerly anticipating what comes next.

    .  Perfect blend of dynamic characters: The characters in the series are relatable and as diverse and vibrant as the school itself. From a tech-savvy Gargee, and a disciplined Zoya to a rebellious Nikita and a naive Ann, each character brings their unique flair to the series. Whether it’s the struggle to fit in, the joy of newfound friendship, or the pain of betrayal, the audience will see reflections of their own lives and friendships in these characters, forming a strong connection with them while rooting for their journeys.

    . Authentic portrayal of school life: The rich narrative of the series skilfully captures the ups and downs of school life. The series captures the essence of friendship, heartbreak, joy, and self-discovery, resonating deeply with the viewers. With a blend of heartwarming moments and adventurous escapades, each scene will make you laugh, cry, and cheer along with the characters as they navigate the complexities of their formative years.

    . Talented ensemble cast: Sisterhood boasts a talented ensemble cast, including Anvesha Vij, Nitya Mathur, Nidhi Bhanushali, and Bhagyashree Limaye. Their powerful performances adds depth and authenticity to the characters, making their experiences feel real and relatable. The rich chemistry among the actors enhances the narrative, ensuring that every scene is engaging and emotionally impactful, resonating with viewers across all age groups.

    Explore the intricacies of school life like never before with Sisterhood, streaming now exclusively on Amazon miniTV, available on Amazon’s shopping app, Prime Video, Fire TV, smart TVs, and Play Store!

  • Why the Radio Medium Still Matters

    Why the Radio Medium Still Matters

    A lot of people think radio is a medium of the past and now with the multiple new devices that keep popping up, radio has gone out of business. However, contrary to popular opinion, radio channels still exist to this day, and they are an important part of many people worldwide. Most of those people have a habit of listening to the radio, usually early in the morning when commuting to work or on their way back home. This has more or less become a routine that people continue doing and do not want to get rid of.

    If you are also among those people who are wondering why is radio important, then tune in because we will show you in this article exactly why.

    Nostalgia

    First and foremost, people feel nostalgic when it comes to radios. Radios usually remind people of the past when life was much simpler, and we didn’t have this abundance of devices and resources. Many people had a favorite channel or favorite broadcaster that they wanted to listen to, and thus listening to them still makes them evoke some comforting memories from the past.

    That being said, people got attached to radio hosts as well and they enjoyed listening to them on a daily basis. Talking of radio hosts, a few months back, one of the most popular radio hosts in Mumbai, Ameen Sayani passed away and this was of course a sad moment for all the radio listeners who won’t be able to hear their voice anymore.

    Local Flavor

    One of the best things about radios is that they offer the local flavor to everyone listening to them. Usually, every region has or used to have a radio channel which covers all news related to that region. It is of course a nice thing to know what is going on in the area surrounding you, what activities are planned or are about to come and hear from your favorite local and national or international artists.

    This feature of the radios is of course one of a kind because even smaller areas or regions have the opportunity to have their own station. The accessibility that people have to radios also contributes to this source of news. This is particularly important in the case of remote or underdeveloped areas where getting information is a bit more problematic than in other parts of the countries. If you are unaware of what radio operates in your region, you can check radios by location and find the ones closest to you.

    Live and Unfiltered

    An advantage that radios have when compared to either videos on social media platforms, TV programs or any content that is brought to the public is that radios are live and unfiltered. This is one of the best characteristics that radios have and that make it authentic and real. You cannot go back and change what you just said or how you reacted on live radio and that makes it difficult to manipulate and be real, which is what people crave nowadays.

    In addition to that, radio programs are also often very engaging with the audience, and they allow them to call and directly talk to them on the phone. This makes these mediums even more attractive and exciting because people get the feeling of belonging to a community.

    To wrap up, despite the tech advancements that keep bringing up new things every day, radios still remain relevant and a favorite to people worldwide. Radios were and still are a source of entertainment and hopefully will remain so for the years to come as well!  
     

  • Rose Audio Visuals expands into OTT and digital content creation footprint into the Telugu market

    Rose Audio Visuals expands into OTT and digital content creation footprint into the Telugu market

    Mumbai: With an exceptional content showcase and production partnerships to their name, entertainment powerhouse Rose Audio Visuals announces a partnership with acclaimed filmmaker Nandini Reddy and Kanakavalli Talkies. Marking its foray into the vibrant Telugu market, the partnership cements its vision of presenting Indian viewers with quality content across languages.

    With its avant-garde storytelling including shows like Mithiya and Duranga, Rose Audio Visuals has won over audiences across platforms, cultivating long-standing partnerships with industry titans such as Netflix, Amazon Prime Video, Zee5, and Sony Liv, among others. They have recently also expanded their horizons into the audio storytelling arena with the launch of RosePod, showcasing a captivating array of 100 original fiction and non-fiction shows.

    Renowned for her directorial prowess, Nandini Reddy has left an indelible mark with blockbusters like Oh! Baby, featuring Samantha Prabhu, was hailed both critically and commercially, and her debut film Ala Modalaindi, starring Nithya Menen, is a cherished gem in the South Indian film industry. With her recent Netflix anthology film Pitta Kathalu, she continues to push boundaries and redefine storytelling in the digital realm, cementing her status as a pioneer in the Telugu OTT industry.

    Rose Audio Visuals founder Goldie Behl expressed his contentment about the association saying, “Nandini and I shared a deep friendship since a long time, and her boundless creativity never fails to inspire me. Partnering with Nandini Reddy is a heartfelt decision because of our shared passion for storytelling and the creative vision that we can bring to the Telugu audience. As we delve into the dynamic Telugu market together, our aim is not just to entertain but we aspire to touch souls and break barriers through storytelling that resonates deeply with them”  

    Nandini Reddy talked about the collaboration saying “Goldie Behl has been a dear friend for many years. We share a similar aesthetic and passion for storytelling and I am excited to reach new frontiers with this collaboration in the Telugu OTT space.”

  • JioCinema Premium unveils the theme of Bigg Boss OTT 3, ‘Ab Sab Badlega’ in its new promo!

    JioCinema Premium unveils the theme of Bigg Boss OTT 3, ‘Ab Sab Badlega’ in its new promo!

    Mumbai: Following the announcement of the iconic Anil Kapoor taking over as the host of India’s biggest digital reality phenomenon, Bigg Boss OTT 3, JioCinema Premium has now unveiled an enthralling promo featuring the megastar. Premiering 21st June, Bigg Boss OTT 3, co-presented by Too Yumm!, Siggnature Finest Silver Elaichi; Co-powered by Oppo and Sofy; with beauty partner Lotus; Sanitaryware Partner Cera; promises to be a rollercoaster of non-stop and unfiltered entertainment.

    The promo showcases Anil Kapoor narrating his life journey, reflecting on how everyone said, “Kya hi baaki hai AK?”, to which he responds, “Abhi to bas shuru kia hai,” as he takes over as the host of Bigg Boss OTT 3. The promo further sets the tone for the most exciting season ever as he drops hints on what’s in store for the contestants in the show. Season 3 brings in the theme of Ab Sab Badlega, with a captivating message: Thoda Logic, Thoda Magic.  

    Mark your calendars! Bigg Boss OTT 3 premieres exclusively on JioCinema Premium from 21st June, 9 PM!

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  • Audio, web series and films that will move you and broaden your perspective

    Audio, web series and films that will move you and broaden your perspective

    Mumbai: Happy Pride, listeners! This June, we’re excited to share a curated list of audiobooks, podcasts, web series and films that are perfect for celebrating the spirit of pride. From adventures to romantic thrillers, here are fabulous titles that support queer representation in all its forms. They help convey that no matter where you fall on the spectrum, inclusivity is beautiful and worthy of being celebrated. Enjoy these stories that capture the multi-faceted nature of love and the fight for freedom to express oneself!

    Desi Down Under

    Platform: Audible

    Set against the backdrop of Sydney’s Coogee Beach, ‘Desi Down Under’ is a coming-of-age story that follows three best friends Deven (Adarsh Gaurav), Meenu (Prajakta Koli), and Rahul (Taaruk Raina) cross the ocean to learn surf-lifesaving skills, but their adventure quickly becomes much more than they anticipated. Rahul radiates joy and embraces his sexuality with pride despite societal pressures. As Rahul steps into Sydney, he meets Taylor, an Italian resident who challenges his fear of commitment and ignites a thrilling path of self-discovery, love, and surprises. This podcast series promises an inspiring and relatable tale that celebrates the courage to be oneself.

    Mine & Yours (Season 2)

    Platform: Audible

    In ‘Mine and Yours Season 2,’ Priya’s (Sayani Gupta) world is turned upside down when her ex-girlfriend Rashi (Kubbra Sait) unexpectedly returns from the US. Rashi’s arrival stirs up old emotions and creates tension in Priya’s current relationship with Jaiveer (Nakuul Mehta). Priya finds herself caught between the past and the present, navigating her evolving sexuality and the complexities of love. The ensuing rivalry between Rashi and Jaiveer for Priya’s heart sets off a whirlwind of jealousy and emotional conflict. Join this gripping tale as Priya, Rashi, and Jaiveer explore the depths of their feelings and fight for what truly matters in their pursuit of happiness, on this podcast.

    Queer West

    Platform: Audible

    ‘Queer West,’ hosted by the charismatic Niecy Nash-Betts, is a journey through the untold stories of the American West, where LGBTQ+ lives have long thrived against the backdrop of cowboy lore and Hollywood myths. In each episode, Niecy guides listeners through a wild exploration of forgotten histories, uncovering how queer people have continuously shaped and redefined the Western landscape. This Audible series invites you to saddle up and ride alongside queer pioneers, challenging perceptions and reclaiming their rightful place in Western history.

    Here and Queer

    Platform: Audible

    This audiobook is an inclusive audio guide authored by Rowan Ellis, offering heartfelt advice and comforting stories to empower queer girls. From understanding one’s identity to navigating relationships and mental health, this supportive resource serves as a beacon of empowerment and validation for girls exploring their queer-ness. Through personal anecdotes and guest contributions, the audiobooks discusses the complexities of LGBTQ+ life, fostering a sense of community, and resilience.

    Made in Heaven

    Platform: Amazon Prime Video

    ‘Made in Heaven’ follows Tara (Sobhita Dhulipala) and Karan (Arjun Mathur), two wedding planners in Delhi. As they navigate arranged marriages, societal pressures, and hidden desires, exposing the clash between tradition and modern aspirations< the show also portrays LGBTQ+ characters and their struggles. It offers a refreshing perspective within the Indian social context – you’ll encounter characters grappling with their identities, facing societal expectations, and navigating the complexities of love. It’s a show that celebrates love in all its forms while offering a thought-provoking look at the challenges faced by those who don’t conform to traditional norms.

    Red, White and Royal Blue

    Platform: Amazon Prime Video

    Casey McQuiston’s royally romantic and wildly popular bestseller, ‘Red, White & Royal Blue,’ is an enemies-to-lovers story that explores the unexpected romance between America’s First Son, Alex Claremont-Diaz (Taylor Zakhar Perez), and the Prince of Wales (Nicholas Galitzine). Alex finds himself embroiled in a media storm after a public altercation with Prince Henry strains relations between their nations. To contain the scandal, they stage a fake friendship, but what begins as a superficial truce evolves into a profound love affair. Tune in for a rollercoaster of emotions in this beautiful film adaptation of the book.

    My Policeman

    Platform: Amazon Prime Video

    Set in the 1950s, ‘My Policeman’ explores a forbidden love triangle between a policeman named Tom (Harry Styles), his school teacher Marion (Emma Corrin), and museum curator Patrick (David Dawson). Tom feels a deep affection for Patrick, but societal pressures lead him to propose to Marion instead.  Their seemingly happy marriage crumbles when Marion uncovers the truth, forcing all three to grapple with their desires and the strictures of the time. Through alternating perspectives and decades-spanning narratives, this film offers a powerful story of love, loss, and the fight for acceptance.

  • Amuz Distribution appoints Carlos Pacheco as director of monetisation & OTT

    Amuz Distribution appoints Carlos Pacheco as director of monetisation & OTT

    Mumbai: Amuz Distribution’s chief revenue officer Alex Avon announced that, through its parent company of ComediHa!, the company acquired the entire catalog from the Just For Laughs Group and hired Carlos Pacheco as director of monetisation & OTT. The Just For Laugh Group assets increase the Amuz Distribution catalog by over 1,000 hours of comedy programming with brands: Juste pour rire, Just For Laughs, the Gags, and their audio-visual catalogue.

    Carlos Pacheco comes to Amuz Distribution with over 18 years of international entertainment media experience in content production, distribution, media buying and strategy. He came directly from his role as director of OTT / FAST channel strategy and operations for Just For Laughs where he led the development and execution of the company’s OTT and FAST channel strategy, overseeing content programming, distribution, and partnerships. From 2013 to 2018, Pacheco was director of partnerships for Temple Street’s then-recently launched Boat Rocker Studios. He played a pivotal role in the launch of both their online rights management system and launched several successful YouTube channels, including The Next Step and Oh Yum, among others.

    Avon stated: “Amuz Distribution is thrilled to expand our catalog with the globally popular Just For Laughs Group programs and we are fortunate to bring on Carlos Pacheco to head up our OTT and Monetization efforts. His experience in the global marketplace and especially as a leader in the OTT space will help us reach the company’s next level. We are looking forward to “keeping the world feeling good” with even more premium programming.”

    Pacheco added: “Amuz Distribution has been actively growing its international reach, on a path towards great success and I am excited to be part of the team to help them in this new expansion. From its award-winning programs like About Antoine and Larry, to its feel-good programming mandate, the company is gaining influence and visibility around the world.”