ITV

Category: Over The Top Services

  • ZEE5 to foray into the horror-comedy genre with the upcoming original film Kakuda

    ZEE5 to foray into the horror-comedy genre with the upcoming original film Kakuda

    Mumbai: Prepare for a spine-chilling yet hilarious experience as ZEE5, India’s largest home-grown video streaming platform and a multilingual storyteller, announces its foray into the horror-comedy genre with the upcoming original film, ‘Kakuda’. Produced by RSVP and directed by the acclaimed filmmaker of successful titles like ‘Zombivili’ and ‘Munjya’, Aditya Sarpotdar, this film promises to be a laughter riot with a twist of fear. Starring the powerhouse trio of Riteish Deshmukh, Sonakshi Sinha, and Saqib Saleem, ‘Kakuda’ will soon premiere on ZEE5.

    ‘Kakuda’ is set in the village of Ratodi in Uttar Pradesh’s Mathura district. While Ratodi seems like any other village, it isn’t because of the curse inflicted upon it for years. Every house in the district has two similar-looking doors, one that is normal size and one which is smaller than the other. The film revolves around a peculiar ritual that demands the opening of the smaller door of each house every Tuesday at 7:15 PM sharp. Failure to comply with this rule invites the wrath of Kakuda, who punishes the man of the house. But who is Kakuda…Why does he punish the men in the village? How will the villagers get rid of the curse?  Beware! Ab Mard Khatre Me Hai!

    Based in the heartland, Kakuda is a horror comedy that will keep the audience intrigued, entertained and engrossed through its narrative. The movie will soon premiere on ZEE5 in Hindi.

    ZEE5 India chief business officer Manish Kalra stated, “At ZEE5, we take pride in consistently pushing the envelope and exploring uncharted territories to entertain our viewers. With our original film ‘Kakuda’, we are venturing into the realm of horror-comedy, a genre that resonates positively with the audience and aligns perfectly with our commitment to delivering diverse and engaging content. Moreover, we are elated to have phenomenal talents like Sonakshi Sinha, Riteish Deshmukh, and Saqib Saleem leading this film. Known for their impeccable comic timing, this stellar ensemble and the thrilling narrative of ‘Kakuda’ will bring the genre to life. We hope that this movie will be appreciated and enjoyed by audiences across the country, further establishing ZEE5 as the ultimate destination for cutting-edge entertainment.”

    Ronnie Screwvala said, “We are thrilled to partner with ZEE5, India’s leading streaming platform, for our unique horror-comedy ‘Kakuda’ starring Ritesh Deshmukh, Sonakshi Sinha and Saqib Saleem. We are confident that ‘Kakuda’ will resonate with Indian audiences, given the exciting genre and our partnership with ZEE5 ensures that this story reaches millions of viewers, from the comfort of their homes.”

    “As a filmmaker and a fan of the horror-comedy genre, I find it incredibly fascinating to explore the delicate balance between fear and laughter. It’s a challenging task to make viewers simultaneously scared and amused, but with ‘Kakuda,’ I am confident that we have hit the right chord yet again,” said director Aditya Sarpotdar.

    He added, “I am thrilled to have worked with an exceptionally talented cast, including Riteish Deshmukh, Sonakshi Sinha, Saqib Saleem and Aasif Khan who have supported the narrative brilliantly by adding humour and emotions to the story. Their spotless comic timing and the way they portray genuine emotions have made my job as a director much easier. Together, we have crafted a unique and engaging story that will keep viewers on the edge of their seats, eagerly anticipating every twist and turn. ‘Kakuda’ is an experience that will take the audience on a rollercoaster ride of emotions, and I am immensely grateful to ZEE5 for believing in my vision and providing me with the platform to bring this story to life. Can’t wait to drop the trailer of this film and see the reactions of the fans.”

    Fasten your seat belts and get comfy on your couches as ‘Kakuda’ premieres soon on ZEE5!

  • Radio City celebrates music education and youth empowerment on World Music Day

    Radio City celebrates music education and youth empowerment on World Music Day

    Mumbai: Embracing the harmonious spirit of World Music Day, Radio City, India’s leading radio network, hosted a path-breaking event at Rameshwar Vidya Mandir in Vakola, Santacruz East, Mumbai. Dedicated to nurturing a passion for music among young students, Radio City’s Music Tribe orchestrated a day filled with melody and inspiration. This initiative marked India’s first-ever campaign aimed at providing music education to children hailing from modest background, supported by the music industry and highly praised for its impact. Hundreds of listeners came forward and donated their instruments. Some donated their music notes as well!

    The event featured live performances by celebrities Tony Kakkar and Shibani Kashyap, who also generously donated musical instruments. Radio City, in collaboration with KAVACH – a movement dedicated to social causes—ensured that the collected instruments reached tribal schools across Maharashtra. Supported by Furtado’s Music, this effort highlights Radio City’s commitment to enriching lives through music education and empowerment, exemplifying their leadership in creating inclusive opportunities for youth across India.

    In a beautiful extension of this celebration, Radio City’s Hindi speaking markets featured 10 renowned artists like Ankit Tiwari, Rabbi Shergill, Neeraj Arya, Kutle Khan, Subah Mudgal, Hari Sukhmani, Richa Sharma, Akhil Sachdeva, Meet Brothers, and Stebin Ben in a special show titled “My Song, My Kahani” on World Music Day, June 21st. This unique activity showcased popular Indian singers sharing the backstory of their songs every hour, accompanied by live performances on-air with Radio City’s RJs.

    Radio City CEO Ashit Kukian commented, “We are proud to have partnered with KAVACH and Furtado’s Music to celebrate the power of music as a universal language. This relationship reflects our passion for developing young minds and ensuring that each young person has the opportunity to discover and cultivate their potential. World Music Day holds great significance for Radio City; it inspires us to contribute to musical education and create inclusive opportunities. It gives us great joy to help the youth throughout India experience the life-changing effects of music, which has the capacity to motivate, encourage, and bring people together.”

    Kavach A Movement founder Bharati Trivedi shared, “We are thrilled to partner with Radio City in this unique endeavor. Music has the power to transform lives, and having provided these instruments, we gave the children of this school, the tools to express themselves and dream big.”

    Furtados Music India Pvt Ltd director and marketing head Joseph Gomes added, “Supporting this event aligns with our mission to make music accessible to everyone. We believe in the power of music to inspire and bring joy, and we are honored to be part of this cutting-edge celebration.”

    On the occasion of World Music Day on 21 June 2024, Radio City invites all its listeners to join in celebrating the deep impact of music on our lives and communities.

  • Let’s Get LOUDER celebrates World Music Day with new anthem ‘Hum Saare Ek Hain’

    Let’s Get LOUDER celebrates World Music Day with new anthem ‘Hum Saare Ek Hain’

    Mumbai: In honour of World Music Day, Let’s Get LOUDER proudly announces the release of its latest song, ‘Hum Saare EK Hain’, an anthem celebrating unity and diversity. This ground-breaking track brings together 21 talented singers, including mainstream stars like Shilpa Rao, Nikhita Gandhi, Ankit Tiwari, Ash King, Harshdeep Kaur and Swaroop Khan, along with various folk and rap artists from across the country, creating a musical masterpiece that transcends boundaries and languages.

    Predominantly sung in Hindi, ‘Hum Saare EK Hain’ features a unique line in several regional languages such as Bengali, Gujarati, Assamese, Marathi, and more, each echoing the collective spirit of being ‘One’. The creative inclusion highlights the cultural richness of India and reinforces the song’s central theme of unity.

    Let’s Get LOUDER’s COO Rajitta Hemwaani expressed, “At Let’s Get LOUDER, we endeavour to push the envelope a little more each time and create clutter-breaking sounds and collaborations. ‘Hum Saare EK Hain’, bringing numerous singers and musicians together, is the best example of our current and future musical offerings.”

    Let’s Get LOUDER is dedicated to pushing the boundaries of music and creating platforms for diverse voices, aiming to develop and experiment to reach young and global listeners. With the latest initiative, ‘Hum Saare EK Hain’, the music vertical continues its mission of bringing together artists from different genres and regions. By featuring a wide array of styles and cultural influences, it strives to prove that music is a universal language that transcends boundaries and connects people across the globe.

    Through ‘Hum Saare EK Hain’, Let’s Get LOUDER reinforces its role as a pioneering force in the music industry, fostering creativity and inclusivity in every beat. Composed by Abhijit Vaghani with poignant lyrics by Bhrigu Parashar, the song celebrates the diversity of India on World Music Day as we salute the spirit of togetherness, weaving a beautiful tapestry of rhythm and melodies.

  • Studio9 launches LGBT-focused Docu-series ‘This Is Me’ on News9 Plus

    Studio9 launches LGBT-focused Docu-series ‘This Is Me’ on News9 Plus

    Mumbai: Studio9 announces the release of ‘This Is Me’, a unique English-language non-fiction docu-series on the LGBTQIA+ community that seeks to enlighten and engage viewers on the many aspects of a community that remains shrouded in misconception, and also to tell intensely personal stories of struggles and triumphs of the community’s members.

    The series will premiere on News9 Plus, India’s first news OTT, to commemorate Pride Month 2024. Through a scientific, cultural, and historical lens, the series provides audiences with an intimate look at the science, legality, and socio-cultural challenges faced by the LGBTQIA+ community, primarily in India but also across the world.

    ‘This Is Me’ features prominent members of the LGBTQ+ community, including India’s first transgender judge Joyita Mondal, India’s first trans celebrity hair designer Sylvie Rodgers, interdisciplinary artist Sujoy Prasad Chatterjee and others, who share deeply personal and moving stories that speak to the indomitable human spirit.

    Their stories are complemented by insights from notable lawyers, activists, medical experts, and other professionals, including Supreme Court advocate Sanjay K. Chadha, cosmetic surgeon Dr. Rajat Gupta, leading psychologist Dr. Jayanti Dutta and activist Anjali Gopalan among many others. These experts add enlightening and comprehensive perspectives to the narrative that makes ‘This Is Me’ both informative and emotionally powerful.

    Over the course of five episodes, the series sheds light on the often misunderstood notions of gender identity and sexual orientation while simultaneously highlighting the significant challenges faced by the LGBTQ+ community today. ‘This Is Me’ also explores the historical and social influences that have shaped social perceptions of the LGBTQ+ community over time, to give viewers a deeper understanding of oft-misunderstood subjects such as the difference between gender identity and sexual orientation, the psychological impact of gender dysphoria, and the significance of gender realignment surgery.

    Episode Highlights:

    Episode 1 – Introduction of key LGBTQI+ figures, exploration of gender fluidity, and societal pressures faced by those defying traditional norms.

    Episode 2 – Exploration of various sexual orientations, gender dysphoria, and gender realignment surgery.

    Episode 3 – Bullying, lack of family support, and historical impacts of British colonialism on the LGBTQI+ community.

    Episode 4 – The transformative power of education and workplace challenges for the LGBTQI+ community.

    Episode 5 – Love, marriage, family life, and the legalities surrounding same-sex marriages and adoption.

    “Having spent more than two decades in front of the camera, ‘This is Me’ is my directorial debut and a celebration of the triumph of humanity over social norms. It’s a docu-series about the struggles of a few special individuals of the community, whose narratives are interwoven with invaluable factual insights from experts and professionals. Viewers will be moved to tears by the bravery and resilience displayed by my protagonists – the members of the LGBTQIA+ community”, said Studio9 the director of the series and the founder Arpita Chatterjee.

    The premiere of ‘This Is Me’ and the spirit it represents will be celebrated by a launch event which will feature the who’s-who of the LGBTQIA+ community, and will celebrate the unique essence of every identity over an evening of wine and cheese.

  • This World Music Day, Airtel has something for all music lovers

    This World Music Day, Airtel has something for all music lovers

    Mumbai: World Music Day, celebrated on June 21, marks a special day for music, highlighting its power to bring people together. This year, Airtel makes it easier for music lovers to enjoy their favourite tunes on any device, anytime, anywhere. In conjunction with this celebration, Airtel’s Wynk Studio proudly announces a milestone of over 1.7+ billion streams for songs by emerging artists within two years since its launch.

    Airtel celebrates World Music Day by providing an opportunity for all music lovers to catch on to their music wherever they go. For the users spending time at home, Airtel DTH will be playing special programming with English & Hindi songs throughout the day on the Airtel Playlist channel (LCN 479).

    In addition to the DTH offerings, Wynk Music, India’s top music streaming, provides an unparalleled music experience on the go. With a simple tap, users can explore an extensive library of songs, including those from Wynk Studio’s independent artists. Established artists like Nikhita Gandhi, Vishal Dadlani, and Rahat Fateh Ali Khan have also collaborated with Wynk Studio to release their music.

    Additionally, Wynk Studio provides collaboration opportunities, background scores for web series, OTT content, live events, and other projects. Wynk Music curates special playlists to enhance discoverability and increase streams, enabling over 2000 artists to reach a broader audience and effectively monetize their music.

    Customers can access/add these channels to their DTH packs by:

    1    Giving a missed call at 9154052479/8800488003

    2    On the Airtel Thanks app, click Services, select DTH account, you can select the plan Add Ons and click manage

    3    On Xstream set-top box by navigating to the LCN 479 and clicking “Add” Airtel Playlist at just Rs.51 Airtel DTH allows customers to pause, play and record live programs whenever they want.

  • EPIC ON premieres #BLUETICK starring Parul Gulati and Siddharth Nigam

    EPIC ON premieres #BLUETICK starring Parul Gulati and Siddharth Nigam

    Mumbai: EPIC ON, the OTT platform from IN10 Media Network, celebrated for its diverse original content, is thrilled to announce the launch of its highly anticipated series, #BLUETICK (verified). This captivating drama, featuring acclaimed actors Parul Gulati and Siddharth Nigam in the lead roles, is set to premiere on July 19, 2024.

    The series introduces Pallavi (played by Parul Gulati), an influencer whose viral video propels her to instant fame. As she navigates the glittering corridors of the industry, the series delves into the complex interplay between her online persona and real-life struggles. Amidst this journey, she meets Viraj (portrayed by Siddharth Nigam), a charming B-town celebrity. Their chance encounter in a small town near Delhi kickstarts a thrilling story of ambition, love, and deep self-discovery.

    Parul Gulati, who portrays the character of Pallavi, added, “This series is a rollercoaster of emotions and experiences. My character’s journey from an ordinary individual to a social media icon and then to navigating the cutthroat film industry is both inspiring and cautionary. It’s a reflection of how quickly life can change and the importance of staying grounded. I believe viewers will find a part of themselves in this story.”

    Siddharth Nigam, who plays a pivotal role in the series as Viraj, shared his enthusiasm, saying, “Being part of #BLUETICK (verified) has been an extraordinary experience. The storyline is incredibly relevant in today’s digital age where social media is omnipresent. It’s a thought-provoking tale that will resonate with audiences who understand the power and pitfalls of social media. I’m thrilled to bring this character to life and to be part of such a compelling narrative.”

    EPIC ON chief operating officer Sourjya Mohanty commented, “At EPIC ON, our mission is to deliver diverse and captivating content that connects with our viewers. We are thrilled to introduce #BLUETICK (verified), a series that mirrors our social media-driven world. Featuring outstanding performances by Parul Gulati and Siddharth Nigam, we believe this show will deeply resonate with audiences.”

    #BLUETICK (verified) will be available for streaming exclusively on EPIC ON starting July 19, 2024. 

  • Panchayat Season 3 among top 3 Indian Originals on Prime Video in first 2 weeks

    Panchayat Season 3 among top 3 Indian Originals on Prime Video in first 2 weeks

    Mumbai: Following its worldwide premiere on 28 May, Panchayat Season 3, has set records by ranking among the top three most-watched Indian Originals on Prime Video, in just 14 days.  Viewers have streamed the new season in over 167 countries and territories and has been viewed across 99% of India’s pin codes in the first two weeks. Panchayat Season 3 also reached a global milestone, trending at number one in 26 countries and territories, on launch day. Panchayat has been a fan favourite since it launched on Prime Video in 2018. Season 2 received the maiden Best Web Series (OTT) Award at the 54th International Film Festival of India in 2023. Panchayat Season 3 continues to win hearts in India and around the world, achieving the biggest opening in the service. With an impressive IMDb rating of 9.0 across all three seasons, the series has been lauded by critics and audiences worldwide for its simple storytelling, comedic yet heart-warming moments, and stellar performances.

    “Panchayat Season 3 has set a new benchmark in the streaming landscape,” said Prime Video India director – content licensing Manish Menghani. “The series has received immense love from audiences worldwide for its unique blend of authentic rural charm and universal themes of community dynamics, resilience and friendship. These elements have made the latest season an irresistibly -binge-worthy mass entertainer for viewers across the globe. It has been delightful to collaborate with TVF on this journey. Our shared aspiration for the show has been not only to entertain but also to spotlight the nuanced dynamics of the hinterlands in our diverse country. We are absolutely thrilled with the fantastic response, which solidifies the series’ resonance and is a testament to the growing global popularity of Indian content. At Prime Video, we are proud to have put Panchayat on the world map.”

    “It has been absolutely wonderful to partner with Prime Video and script the success story of Panchayat together. Panchayat holds a special place in our hearts as it beautifully captures the essence of rural India with authenticity and humour. The series exemplifies TVF and Prime Video’s shared commitment to storytelling that deeply resonates with audiences, showcasing the richness of human connections amidst simplicity. We are thrilled by the overwhelming love and appreciation, Season 3 has received, not just in India, but across the globe on Prime Video. My heartfelt gratitude to the cast and crew whose dedication made Panchayat’s success possible, and to the fans of the series for their love and support,” said The Viral Fever (TVF) president Vijay Koshy.

    Created by The Viral Fever, directed by Deepak Kumar Mishra, and written by Chandan Kumar, the new season of Panchayat deep dives into the antics of Phulera-dwellers as politics and rivalry reigns supreme, leading to humorous trials and tribulations. Launched on May 28, Panchayat Season 3 is streaming in Hindi, exclusively on Prime Video in India and across more than 240 countries and territories worldwide.

     

  • Amazon miniTV recently released its slice-of-life drama- Industry

    Amazon miniTV recently released its slice-of-life drama- Industry

    Mumbai: Amazon miniTV, Amazon’s free video streaming service, recently released its slice-of-life drama- Industry. Produced by The Viral Fever (TVF), the series follows Aayush Verma, an aspiring screenwriter, navigating the unpredictable world of the film industry. With a blend of personal relations, professional challenges, romance, and the constant interplay between success and failure, Aayush’s story is a bittersweet resonance to the dreams and struggles of many. Along with offering a unique perspective on the relentless hustle behind Bollywood’s glittering exterior, here are the 5 reasons why Industry is a must-watch on Amazon miniTV.

    1    In-depth exploration of Bollywood:  Industry offers a raw and authentic look into the often-unheard side of Bollywood, away from its glamorous veneer. Peeling back the glittering layer of the film industry, the narrative delves into the gritty reality of aspiring artist’s lives, highlighting their struggles, heartbreaks, and perseverance. Whether you’re a film enthusiast or just curious to learn about the world of the Bollywood industry, this series is a compelling and eye-opening experience.

    2    Characters that will resonate and strike a chord!: Industry is a captivating narrative chronicling Aayush Verma’s journey through moments of joy, heartbreak, success, and failure. Each episode reveals more about his complex life, highlighting his relationships, challenges, and unwavering determination. With personal drama and professional setbacks, the narrative takes you through his life’s highs and lows, making you empathize with him and root for his success.

    3    An inspiring journey of ambition and resilience: Industry is not merely a series about Bollywood life,  it underlines the relentless hustle and undying spirit of those who aspire to make it big. The series paints a vivid picture of the life of an aspiring screenwriter, highlighting the perseverance and passion required to make a mark in the film industry. Aayush’s unabated journey in the storyline will inspire the viewers to chase their dreams, regardless of their daunting obstacles.

    4    An ensemble that does complete justice: The series features standout performances by the talented cast, including Chunky Panday, Gagan Arora, and Asha Negi. Each actor skilfully portrays their character, adding layers of complexity and making it a captivating watch. Along with Chunky Panday’s powerful performance, Gagan Arora masterfully captures his character’s determination and vulnerability, while Asha Negi adds further depth to the story through her role.

    5    Watch for free: Experience the enchanting and inspiring world of Bollywood through the eyes of an aspiring screenwriter in the Industry for free on Amazon miniTV. There is no need to pay anything to tune in to this intriguing drama on a subscription basis. It is now available to stream on Amazon miniTV and Fire TV within the Amazon Shopping App and on Play Store.

    Immerse in the heart and soul of Hindi cinema, where dreams collide with harsh realities in Industry exclusively on Amazon miniTV, available on Amazon’s shopping app, Prime Video, Fire TV, smart TVs, and Play Store!

  • JioCinema Premium Bigg Boss OTT makes a grand return for Season 3 with host Anil Kapoor

    JioCinema Premium Bigg Boss OTT makes a grand return for Season 3 with host Anil Kapoor

    Mumbai: Revolutionizing premium entertainment experiences for every Indian household, JioCinema Premium is poised to delight its subscribers with India’s most-awaited digital reality phenomenon Bigg Boss OTT Season 3. Premiering on 21st June, the new season with the new host Anil Kapoor promises breakthrough interactive features, with the 24-hour live channel, delivering an immersive OTT experience. Bigg Boss OTT Season 3 is produced by EndemolShine India (part of the Banijay Group).

    Anchored on the popularity of the show, a diverse set of brands have joined as sponsors for JioCinema Premium’s Bigg Boss OTT. Bigg Boss OTT 3 is co-presented by Too Yumm!, Siggnature Finest Silver Elaichi; co-powered by Oppo and Sofy; with beauty partner Lotus; Sanitaryware Partner Cera; with many more identifying opportunities to integrate.

    With the proposition of making the season ‘Khaas’, Bigg Boss OTT 3 is set to empower its fans with breakthrough interactive features such as audience takeovers, where viewers can influence decisions in the house; quizzes in Hype mode, to drive user interactivity through comments, polls, and predictions; Meme The Moment, allowing users to create memes from the live stream; Jeeto Dhan Dhana Dhan contest that will engage viewers with questions about the show, and offering exciting prizes. In addition to the 24-hour live feed, JioCinema Premium subscribers will also get access to exclusive cuts, round-the-clock content drops, LIVE Shots, BB Quicks, and more. Committed to driving innovations, Bigg Boss OTT 3 will offer unparalleled opportunities for brands and advertisers, setting new benchmarks with audience engagement.

    Speaking about the new season, Viacom18, president – general entertainment, Alok Jain,  , said, “Over the years, Bigg Boss OTT has witnessed exponential growth, solidifying its position as one of India’s most popular reality entertainment shows. With Anil Kapoor as the host of Bigg Boss OTT 3, we aim to deliver unmatched value to our stakeholders – viewers, advertisers, and content creators. This season’s increased interactivity will amplify engagement and excitement, broadening our reach, taking the show to extraordinary new levels and offering viewers an unprecedented front-row experience of over-the-top entertainment.”

    Speaking on bolstering JioCinema Premium’s offering, JioCinema, Business Head, Ferzad Palia, said, “With Bigg Boss OTT 3 we expand our JioCinema Premium offering into the highly consumed Reality genre. In addition to Hollywood, Original Series, Movies, Kids, Anime & TV, our rapidly growing base of members will now witness one of the biggest digital entertainment shows, with a brand-new experience. We’re certain that this season will be a whole new level of entertainment.”

    Banijay Asia & EndemolShine India, founder & group CEO, Deepak Dhar, said, “Bigg Boss has been a flagship show for us, constantly innovating and setting new benchmarks in entertainment year after year. With this season of Bigg Boss OTT, we are taking it a notch higher for our audiences. We are excited to have Anil Kapoor as the host this season and cannot wait to see how his charisma, energy, and connection with audiences brings a fresh dynamism to the show. Viewers can expect an electrifying season this year with an exciting theme, new twists & high-voltage drama.”

    Anil Kapoor expressed his excitement, “If you think you’ve seen it all in Bigg Boss, think again! I’m pulling out all the stops this season to bring you the most epic, the most masaaledar season of Bigg Boss yet! Amidst all the brewing suspense around this new season, all I ask of the fans is that they forget everything they think they know about Bigg Boss OTT, kyunki ‘Ab Sab Badlega’. The audience should expect the unexpected from their two evergreen and ever-surprising game masters, Bigg Boss & Anil Kapoor.”

    Speaking on the association, GUILTFREE Industries Ltd, vice president – Marketing, Yogesh Tewari, said, “At Too Yumm! we have always looked out for partnerships that showcase our versatile product portfolio and Masaledaar offerings. Bigg Boss OTT aligns perfectly with our brand’s dynamic image, allowing us to connect with its ever-growing and enthusiastic audience base, which aligns with our target audience too. Our continued partnership with Bigg Boss OTT reaffirms our shared success, and we’re excited to collaborate again this season. We are confident that the show’s captivating appeal will further boost our brand awareness and recall.”

    A spokesperson from Siggnature Finest Silver Elaichi said, “Reality entertainment has tremendous consumption and engagement, and Bigg Boss OTT is a clear category leader. By partnering with India’s biggest entertainment phenomenon, our objective is to enhance brand visibility, deepen engagement, thus scaling our brand to greater heights.”

    Speaking about the association, OPPO India, Product Marketing Head, Karan Dua, said, “We are delighted to partner with Bigg Boss OTT Season 3 as the “powered-by” sponsor. This partnership is something that we’ve been looking forward to while launching the OPPO F27 ProPlus 5G, as we both as OPPO and Bigg Boss OTT talk to a consumer that’s daring and living life on the edge. We are excited to bring innovative and interactive engagement to millions of Bigg Boss fans, which we believe will not only elevate the viewing experience for fans but also reinforce OPPO’s commitment to delivering excellence in product innovation and entertainment.”

    Unicharm India, Vice President – Marketing, Toshiyuki Nakamura, added, “Bigg Boss OTT is not just a show; it is a cultural phenomenon that captivates audiences with its high intensity action and entertainment. We, at Unicharm & Sofy, are delighted to associate with Bigg Boss OTT Season 3, as it is the perfect fit for reaching out to our Core TG – The GenZ and empower them to be confident and fearless. We look forward to leveraging this partnership to not only strengthen our brand presence but also to foster meaningful connections with the viewers.”

    With unprecedented viewership and engagement, the second season of India’s biggest digital reality phenomenon, Bigg Boss OTT Season 2 shattered records, setting new benchmarks for digital entertainment in India and across the globe. The season garnered an astounding 30 billion+ watch time minutes, drawing in over 100 million viewers. Moreover, the universal appeal of the last season captivated advertisers and brands from across various categories, garnering interactive engagement of over 55 million.

  • Audible, Skybound & Anonymous Content announce Impact Winter Season 3

    Audible, Skybound & Anonymous Content announce Impact Winter Season 3

    Mumbai:  Audible Inc., the creator and provider of premium audio storytelling, multiplatform content company Skybound Entertainment, and global media company Anonymous Content announced the premiere date of Impact Winter Season 3, alongside the new and returning cast for the groundbreaking vampire-apocalypse audio drama, debuting exclusively from Audible on July 18. The hit-scripted audio series from the executive producers of The Walking Dead and Invincible (Skybound Entertainment) and writer Travis Beacham (Pacific Rim) returns for an action-packed third instalment following the successful debuts of Seasons 1 and 2.

    Impact Winter returns for Season 3 with newcomers Christina Chong (Star Trek: The Strange New Worlds, Black Mirror, Doctor Who), Ali Ariaie (The Great, Persuasion), Jordan Long (Unforgotten, Prime Suspect: Tennison) Gary Oliver (Game of Thrones, Atlantis), Imogen King (Clique, Suspect), Emma Fischer (Berlin Station, The Deal, Counterpart) Eve Ponsonby (Victor Frankenstein, The White Queen, Misfits), Arazou (Cinderella, Ready Player One) joining returning cast members Holliday Grainger (CB Strike, My Cousin Rachel), Esmé Creed-Miles (Hanna, The Doll Factory), Caroline Ford (Carnival Row), Sacha Dhawan (Doctor Who, The Great), David Gyasi (The Diplomat, Interstellar), Andrew Gower (Being Human, Outlander), Ellie Bamber (Willow), and Michael Culkin (Garrow’s Law).

    “Working with Audible, Skybound, and Anonymous Content, and this incredible cast for the third season continues to be about the most fun I’ve ever had. It’s a story I’ve been living with for some time now and could never have done justice without the support of such an impassioned team of collaborators,” said Beacham. “I think this season has some genuinely wild card turns that I can’t wait for people to hear.”

    The forthcoming instalment continues six months after the crushing conclusion of Season 2. Winter grows colder, a dire gloom tightens her grip on the land, and Hope Dunraven grapples with strange voices that insist she alone may hold the key to defeating it. But how can one mortal woman stand against such suffocating darkness — when that darkness is her own sister, Darcy? The tangled world of Impact Winter grows vast in Season 3, widening to reveal shadowy new adversaries, ancient mysteries, untold gods, unexpected monsters, and a battle that will forever change everyone it touches, and test both Dunraven sisters as never before.

    Listeners can revisit Season 1 and 2 of Impact Winter on Audible or wherever you get your podcasts. Audible members can also listen to Impact Winter Season 2 and 3 in immersive spatial audio with Dolby Atmos from the Audible app at no additional cost. Visit audible.com/dolbyatmos for more information.

    This upcoming Audible Original joins a powerful slate of original audio dramas including Audible’s first foray with Skybound Entertainment, the best-selling series Death By Unknown Event, narrated by Pamela Adlon; James Patterson’s The Coldest Case: A Black Book Audio Drama, a prequel to his #1 New York Times Bestseller The Black Book and performed by Aaron Paul; the #1 New York Times best-selling audio fiction The Sandman from Neil Gaiman, performed by James McAvoy, Kat Dennings, Michael Sheen and a full cast; the highly anticipated sequels The Sandman: Act II; and The Sandman: Act III; The Dispatcher series from New York Times best-selling author John Scalzi; Carnival Row, set in the world of the Amazon Original series Carnival Row, created by Travis Beacham and René Echevarria; and many more.

    Skybound and Image Comics, in collaboration with Anonymous Content and Audible, have also announced a graphic novel based on Impact Winter that will collect Impact Winter #1, Impact Winter: Rook #1, and the upcoming Impact Winter: Evenfall #1 (out 24 July 2024 in comic book shops), that will be available everywhere books are sold October 29, 2024. Collected for the first time, these stories will entice new readers and longtime fans of the Audible Original to explore the world of Impact Winter with writer Travis Beacham and artists Stephen Green (Hellboy & the BPRD), Andrea Milana (Cobra Commander), and Sumeyye Kesgin (Voyagis).