Category: Over The Top Services

  • MARS Cosmetics & TVF’s Girliyapa collab for “Sisters”

    MARS Cosmetics & TVF’s Girliyapa collab for “Sisters”

    Mumbai: MARS Cosmetics has announced its collaboration with TVF’s Girliyapa, a women-centric entertainment channel, for their highly anticipated web series “Sisters”. The series consists of 13 episodes and has premiered on Girliyapa’s YouTube channel, which showcases an impressive 4.88 million subscribers.

    “Sisters” is a captivating slice-of-life narrative that authentically portrays the journey of two sisters, Antara and Mahi. This series vividly captures the relatable, real, and humorous experiences of women as they navigate through life together. Antara and Mahi’s journey resonates deeply with audiences, offering a personal glimpse into the complexities and joys of sisterhood.

    MARS Cosmetics enriches the storyline by empowering Antara and Mahi with products that cater to their distinct beauty preferences and lifestyles. The series vividly illustrates how MARS Cosmetics’ affordable, innovative, and trend-setting beauty products seamlessly integrate into the lives of the two sisters, enhancing their individuality and reflecting their personal styles with each application.

    The show has already garnered significant attention, with each episode raking in over one million views, and delving into the everyday lives of women, showcasing their triumphs, challenges, and unique perspectives.

    The series promises to be a heartfelt and engaging narrative that resonates deeply with its audience, continuing the legacy of high-quality, relatable content that TVF is known for.

    MARS Cosmetics director & business administrator Rishabh Sethia expressed his enthusiasm for the collaboration stating, “We are delighted to partner with Girliyapa for the web series ‘Sisters.’ At MARS Cosmetics, we believe in empowering women and celebrating their stories. This series perfectly aligns with our brand values, showcasing the real, everyday experiences of women in a way that is both relatable and inspiring. This collaboration also reflects our commitment to reaching a diverse audience through meaningful narratives and innovative beauty solutions.”

    Anant Singh Bhaatu from TVF, creator of “Sisters” shared his excitement, saying, “Creating ‘Sisters’ has been a rewarding journey. We aimed to craft a story that not only entertains but also resonates with women everywhere. Collaborating with MARS Cosmetics has allowed us to bring an added layer of authenticity to the characters of Antara and Mahi. Their products have seamlessly blended into the narrative, highlighting the unique beauty and individuality of each sister. We are thrilled to share this series with our audience and hope it inspires and connects with them on a personal level.”

  • Saba Azad begins shoot for Amazon miniTV’s ‘Who’s Your Gynac? season two’

    Saba Azad begins shoot for Amazon miniTV’s ‘Who’s Your Gynac? season two’

    Mumbai: Amazon miniTV has announced the return of its medical comedy-drama Who’s Your Gynac? After the roaring success of its debut season, the beloved series is all set for another chapter, packed with more humour, drama, and heartfelt moments, as the shoot of its highly anticipated second season goes on floors. Created and produced by The Viral Fever (TVF), the second season brings back the cherished cast of Saba Azad, Karishma Singh, Aaron Arjun Koul, Kunal Thakur, and Vibha Chibber.

    Amid much anticipation, the streaming service dropped the exhilarating news on its official social media handles, which sparked a flurry of excitement, with fans eagerly awaiting the new season. The upcoming season will delve into the overarching theme of balance, following a new chapter in Vidushi’s life as she oscillates between her career, friendship, family, and a blossoming romance. As her professional responsibilities grow, so do her personal challenges, especially her relationship with Arth and her friendship with Swara. But the burning question remains: Will she be able to juggle multiple priorities?

    Saba Azad expressed her excitement about reprising her role as Vidushi, sharing, “The love we received for Season 1 was amazing. I’m just so happy we can tell more of Vidushi’s story. I can’t wait to play the ups and downs of her journey in Season 2. What’s most delightful about Vidushi’s struggles and triumphs is how real and relatable they are, I think everyone will be able to see a little bit of themselves in her story. The kindness and support from our fans has been so wonderful and we’re excited to bring them more laughs, tears, and memorable moments with this new season.”

  • ShemarooMe is all set to take viewers on a laughter spree with ‘Kamthaan’

    ShemarooMe is all set to take viewers on a laughter spree with ‘Kamthaan’

    Mumbai: Crime and comedy are two distinct genres, each offering unique entertainment experiences for audiences. When these worlds collide in a spectacular fusion, it creates an explosion of entertainment. ShemarooMe is set to bring this fusion to your screens with the World Digital Premiere of the Gujarati crime comedy film ‘Kamthaan.’ Starring Hitu Kanodia, Darshan Jariwala, Sanjay Goradia, Arvind Vaidya, Deep Vaidya, and Krunal Pandit in pivotal roles, ‘Kamthaan’ promises to deliver a riotous blend of humor, suspense, and chaos. The film will be released on ShemarooMe on 18 July 2024.

    ‘Kamthaan’ is adapted from the best-selling novel by Ashwini Bhatt. The film explores the comedic dynamics of a thief and a cop caught in an unpredictable game of cat and mouse. It revolves around a thief who robs the house of a newly promoted police officer, leading to a wild chase filled with hilarity and chaos. Will the thief outsmart the police, or will the law finally catch up with him? The engaging storyline and humorous twists promise to deliver an unforgettable entertainment experience.

    Produced by Abhishek Shah, the maker of the National Award-winning film ‘Hellaro,’ ‘Kamthaan’ was nominated for the UK Asian Film Festival 2024. The movie is a full-family entertainer and a mood-lifter with out-and-out comedy that guarantees giggles, backed by the actors’ impeccable comic timing.

    Actor Hitu Kanodia, who plays the cop in the film, said, “They say, ‘Laughter is the best medicine, and it truly is!’ In today’s fast-paced world, everyone needs a good laugh, and our film delivers just that—a perfect blend of comedy and chaos that’s sure to lift your spirits. The film’s concept of ‘Police Ke Ghar Chori’ adds a hilarious twist to crime-solving. With ShemarooMe bringing our antics to a larger audience, we’re thrilled to spread laughter and suspense far and wide.”

    Actor Sanjay Goradia, who plays the thief in the film, added, “Playing Raghabhai in ‘Kamthaan’ has been an absolute joyride! He is a small-time thief with big aspirations. Our film’s twisty plot about this thief’s antics and the police on his tail is pure entertainment. Our director’s vision has brought out the best in all of us. I am delighted that with the world digital premiere of ‘Kamthaan,’ everyone can enjoy and experience the joy and laughter we’ve worked so hard to deliver.”

  • ZEE5 announces Malayalam anthology, ‘Manorathangal’

    ZEE5 announces Malayalam anthology, ‘Manorathangal’

    Mumbai: ZEE5 has announced the launch of ‘Manorathangal,’ a monumental series that heralds a new epoch in Malayalam cinema. Set to premiere on 15 August, this magnum opus, conceived to honor the 90-year legacy of the literary titan Madath Thekkepaattu Vasudevan Nair, affectionately known as M.T., brings together an unparalleled constellation of South’s most illustrious actors and filmmakers. ‘Manorathangal’ is a cinematic tour de force, exploring the intricate duality of human nature against the backdrop of Kerala. Penned by the venerable M.T. Vasudevan Nair himself, the series unites the pinnacle of Malayalam cinema’s acting and directorial talent. Through nine interconnected stories the series spotlights paradoxes of human behavior, showcasing our capacity for both great kindness and base impulses. By probing the interplay between our noble and primal sides, this series offers a rich, nuanced portrayal of humanity that speaks to universal experiences and emotions. For the first time ever, such a huge cast and directors are coming together on ZEE5.

    The anthology comprises nine compelling stories introduced by Padma Vibhushan, Dr Kamal Haasan: ‘Ollavum Theeravum’ (Ripples and the River Bank), starring the legendary Mohanlal and directed by the acclaimed Priyadarshan, sets the tone for this extraordinary series. ‘Kadugannava Oru Yathra Kurippu’ (Kadugannava: A Travel Note) features the incomparable Mammootty under the direction of the talented Ranjith. ‘Shilalikhitam’ (Inscriptions) brings together Biju Menon, Shantikrishna, and Joy Mathew in a Priyadarshan-directed segment. ‘Kazhcha’ (Vision) stars Parvathy Thiruvothu and Harish Uthaman, directed by the visionary Shyamaprasad. ‘Vilpana’ (The Sale) features Madhoo and Asif Ali, helmed by the promising Aswathy Nair. ‘Sherlock’ showcases the versatile Fahadh Faasil and Zareena Moidu, directed by the innovative Mahesh Narayanan. ‘Swargam Thurakkunna Samayam’ (When the Doors of Heaven Open) boasts an ensemble cast including Kaillash, Indrans, Nedumudi Venu, Enji Panicker, and Surabhi Lakshmi, under the direction of Jayarajan Nair. ‘Abhyam Theedi Veendum’ (Once Again, In Search of Refuge) stars Siddhique, Ishit Yamini, and Nazir, directed by the renowned Santosh Sivan.

    ‘Kadalkkaattu’ (Sea Breeze) features Indrajith and Aparna Balamurali, directed by Rathish Ambat.

    ZEE5 India chief business officer Manish Kalra stated, “With ‘Manorathangal’, ZEE5 is bringing together an unprecedented array of Malayalam cinema’s finest talents under one roof. It is a celebration of the reverence and admiration MT Vasudevan Nair commands in the industry. His 90-year legacy as a literary giant and cinematic visionary is unparalleled, and we are deeply honored to have his story on ZEE5. This anthology not only celebrates MT Sir’s brilliance but also showcases the exceptional creativity of Malayalam cinema, which has garnered a devoted following across India and beyond. Recognizing the growing fandom and the universal appeal of these stories, we are dubbing ‘Manorathangal’ in Hindi, Tamil, Kannada, and Telugu languages so the viewers could watch it in their local language. At ZEE5, we are really looking forward to the premiere.”

    The director, Priyadarshan, stated, “Dreaming is a part of life, and I had dreamt of making films. It was a dream come true to make a film with MT Vasudevan Nair. This moment is very special to me as I am now making my 97th film. In the past, I had tried to create a film with MT Vasudevan Nair but couldn’t. I had almost given up on that dream, but then this opportunity happened, for which I thank God. I have fulfilled a big dream and have done two films in Manorathangal: ‘Olavum Theeravum’ and ‘Shilalikhithangal’. As Mohanlal mentioned before, my desire to make a film began with reading the script of ‘Olavum Theeravum’. I thank God for making this dream come true and wish MT Vasudevan Nair a very happy birthday.”

    Indrajit stated, “Manorathangal is the second film in which I had the opportunity to act as a hero in a script by MT Vasudevan Nair. Before this, I had acted in a full-length film under MT sir’s script, a privilege that might not be common among actors of my generation. I consider this experience the greatest gift I have ever received. MT has a close relationship with my father, and I have done a segment called Kadalkkattu based on MT sir’s short story Bandhanam. Although the stories were different, my father also acted in a film titled Bandhanam written by MT sir, which is one of my favorite films featuring him. I recall visiting MT’s house and speaking with him multiple times, and people close to MT have told me that MT loves me. I extend my best wishes to MT on this occasion.”

    Biju Menon stated, “Happy birthday, MT Vasudevan Nair! I have always wanted to act in a film by MT Sir, though I was uncertain if it would ever happen. Fortunately, it did, and the experience was a dream come true. I am happy to see many legends and share the stage with them. Wishing everyone a lot of luck and happiness.”

    Mammootty stated, “This evening is unique for Malayalam cinema, as anthology films are rare in our industry. Manorathangal will be an anthology that can be presented with pride, a vision running through the mind of the writer. There could be no other apt name for it. I have a close relationship with MT Vasudevan Nair and admire his youthful spirit. MT’s up-to-date knowledge of contemporary literature, new authors, and books in various languages is remarkable. Although I couldn’t read a book MT recently gave me, my daughter loved it, highlighting MT’s ability to stay relevant with the latest generation’s tastes. Initially, Ranjith and I planned to make the story of Kadugannava into a two-hour feature film. However, for this anthology, we decided to use that story, which I describe as a piece of MT’s soul. The film was shot in Sri Lanka and aims to evoke nostalgia among those who grew up reading MT’s works. Malayalees realised the literary value of scripts through MT’s writings, and I have tried to read all of MT’s stories. We recently agreed to have a short story by MT read in my voice. I extend my heartfelt congratulations to MT on the initiative of Manorathangal and wish him good health and long life as he celebrates his birthday.”

    Asif Ali stated, “Happy birthday, MT Vasudevan Nair! I am happy and proud to be present at this event. My first audition in front of MT sir was for the film Neelathamara, but I was told I didn’t have a Malayali look and couldn’t participate. It took thirteen long years before I was finally able to play a character written by MT sir. I acted in the film directed by MT sir’s daughter Aswathy, where I starred alongside Madhubala, and I am very happy about that.”

    Nadiya Moidu stated, “Happy birthday, MT Vasudevan Nair! I am proud to be a part of this project. After the film ‘Panchagni’ directed by Hariharan, I got another opportunity to act in an MT sir’s script through the film ‘Sherlock’ in Manorathangal. It was a privilege to work with Mahesh Narayanan and Fahadh Faasil. In addition to Fahadh, a cat was one of the main characters in the film. The script was very enjoyable, and I thank MT sir for making us all a part of history. It is a blessing to be here.”

    ZEE5 Original, ‘Manorathangal’ premieres on 15 August, bringing MT Vasudevan Nair’s literary genius to screens worldwide.

  • JioCinema to showcase the most comprehensive Olympics coverage for Paris 2024

    JioCinema to showcase the most comprehensive Olympics coverage for Paris 2024

    Mumbai: Viacom18, the official broadcast and digital partner for Paris 2024, announced the biggest and most immersive Olympics presentation yet in India, with 20 concurrent feeds and a roster of Olympians, starting 26 July 2024, across the Sports18 Network and for free on JioCinema. The network has lined-up an extra-ordinary list of former champions across multiple sporting disciplines to amplify the most comprehensive Olympics presentation ever. It also, launched its campaign film ‘Dum Laga Ke… Haisha’, promising an Olympics like never seen before.

    For the first time, Olympics coverage in India will be presented across 20 concurrent feeds on JioCinema for free, allowing fans to catch their preferred action and Indian performances at the Olympic Games anytime, anywhere on their preferred device. The presentation will have 17 sports-wise feeds and three curated feeds, all available in 4K. The curated feeds will include an India feed in English, Hindi, Tamil, and Telugu, which allows viewers to catch all the action from the Indian contingent as it unfolds on-ground.

    In a never-seen-before endeavour, a women athletes feed will exclusively capture the journey of women Olympians for the entire edition. The curated feeds will also feature a global action feed in English and Hindi, thus allowing viewers to track the finest athletes in the world in action at Paris 2024.

    Embed link: https://www.youtube.com/watch?v=-uhYFCgpSnc

    On linear platforms, Sports18 – 1, Sports18 – 1 HD, Sports18 – 2 will run India focused feed, Global Action will be available on Sports18 – 3. Sports18 – 1 and Sports18 – 1 HD will present the Games in English with Tamil and Telugu available on language button. Sports18 – 2 will offer the Paris 2024 in Hindi.

    The immersive coverage tips off with a dedicated camera feed on the India float throughout the opening ceremony giving viewers a ring-side view of the Indian contingent. In addition, viewers will be able to enjoy coverage of Indian medal moments with live interviews with their family members alongside a domain expert from the studio.

    “Our presentation of Paris 2024 is built on the idea of putting viewers front and centre as our athletes aim for glory. For the first time in India, an Olympics presentation will have a dedicated Indian feed, a women athletes feed, and a global action feed, giving fans high autonomy with a lean-in experience as they follow the Games,” said Viacom18 – sports head of content Siddharth Sharma. “We strive to capture the inspiring journeys of Indian athletes and rally the country to back our heroes through our never-seen-before Olympic experience.”

    India’s first female wrestling Olympic medallist Sakshi Malik (2016 Summer Olympics) will be joined by Beijing 2008 bronze medallist boxer Vijender Singh. Four-time Olympian and six-time Grand Slam winner and the first Indian woman to be ranked number one in the WTA rankings, Sania Mirza will be joined by Commonwealth and Asian Games gold medallist, Somdev Devvarman. World No seven long jumper and Commonwealth Games medallist, Murali Sreeshankar will be seen in a whole new avatar as Viacom18’s expert during the Olympics.

    The studio line-up will also feature former Indian Men’s Hockey Team Captain Viren Rasquinha, Commonwealth Games gold medallist shuttler Parupalli Kashyap, multiple Asian Games medallist and World Doubles Championship gold medallist squash icon Saurav Ghosal, and India’s two-time Olympic archer Atanu Das will add gravitas to Viacom18’s line-up.

    In the lead up to the quadrennial sporting spectacle, Viacom18, the official broadcast and digital partner for Paris 2024, also launched “Dum Laga Ke…Haisha!”, its campaign film for the Olympic Games. The campaign film builds on the philosophy of Olympics unlike anything seen before, breaking away from the conventional advertising template employed by past global sporting events for the Indian market such as tropes of serious looking athletes training to motivational voiceovers. It takes a fresh approach instead, by intertwining the magnitude of the Olympics as a global movement and its impact on our daily Indian lives.

    “We wanted to keep the campaign idea rooted in the transformative power of viewing sports. The film is our ode to the Olympic spirit and imagines a world where watching the Olympics vicariously, inspires us to push ourselves like runners, boxers, gymnasts, archers and weightlifters in our quotidian lives. We married this idea with a re-imagination of the timeless chant ‘Dum Laga Ke Haisha! that’s deeply ingrained in the Indian spirit of movement and sports, into multiple regional languages to ignite excitement for the Olympics across the country,” said JioCinema’s head of brand and creative marketing, Shagun Seda. “To bring our concept to life, we partnered with Jugaad Motion Pictures who brought in a fresh approach and elevated the concept to a rich audio-visual experience.”

    Viacom18’s comprehensive coverage of Paris 2024 includes content around must-watch events for India fans, Indians to watch out for at the Olympics, greatest performances in Olympics history, unprecedented landmarks Indians can achieve at Paris 2024, and much more.

    Here’s the full list of Viacom18’s experts for Paris 2024-

    Domain

    Expert

    Core Group 

    Sania Mirza

    Core Group 

    Viren Rasquinha

    Core Group 

    Somdev Devvarman

    Core Group 

    Neha Aggarwal

    Core Group 

    Nisha Millet

    Core Group 

    Murali Sreeshankar

    Core Group 

    Saurav Ghoshal

    Archery 

    Rahul Banerjee

    Archery 

    Atanu Das

    Badminton

    P Kashyap

    Boxing 

    Vijender Singh

    Hockey

    Jugraj Singh

    Shooting

    Heena Sidhu

    Shooting 

    Joydeeep Karmakar

    Swimming 

    Virdhawal Khade

    Wrestling 

    Sakshi Malik

  • Mirzapur season three becomes the most-watched show ever on Prime Video in India

    Mirzapur season three becomes the most-watched show ever on Prime Video in India

    Mumbai: Following the remarkable success of its previous seasons, the much-loved series Mirzapur breaks new ground with its third season as both a local and global success. The raw, gritty and intense crime drama has become the most-watched show on its launch weekend in the history of Prime Video in India. Transcending geographies, the show has also scaled a global milestone as it trended in the ‘top 10’ titles’ list in over 85 countries worldwide on the launch weekend including India, U.S., UK, Canada, Australia, UAE, Singapore and Malaysia among others. Buoyed by the success of season three of Mirzapur, Prime Video is also developing season four of the show.

    The third chapter of the fan-favourite franchise has been applauded by viewers in India and beyond for its edgy narration, top-notch cinematography, high-production values and genre-defining performances. The series was streamed by viewers on Prime Video in over 180 countries and across 98 per cent of pin codes in India on its launch weekend.

    Reflecting on the milestone, Prime Video head of India originals Nikhil Madhok said, “It’s a hat-trick! The third season of the incredibly popular Mirzapur franchise has become the most-watched show on Prime Video India on its launch weekend, breaking all previous records, including those set by Season 2! This success highlights the strong connection that audiences have with the show’s relatable characters, making it a significant part of popular culture and everyday conversation.”

    Madhok added “We are thrilled to share this tremendous achievement with the fans who have made this franchise so iconic and beloved. This success would not have been possible without our steadfast collaboration with Excel Media and Entertainment and the tireless efforts of the cast and crew. Seeing the massive fanbase grow is humbling and exciting, and here at Prime Video we are committed to continuing to push the boundaries of storytelling.”

    Excel Media and Entertainment producer Ritesh Sidhwani added, “I am thrilled by the overwhelming response from the audiences, who have helped us grow strength to strength with each season. It’s their continued love and support, right from the first season, that has made our show a global sensation. This historic success is a result of the hard work, dedication, and commitment of our entire team, who went to great lengths to bring this season to life on screen. As we draw the curtains on yet another exhilarating season, we remain committed to bringing even more thrilling and engaging content to our loyal audiences.”

    Produced by Excel Media and Entertainment, Mirzapur Season 3 is directed by Gurmmeet Singh and Anand Iyer. This season boasts a stellar ensemble cast, including Pankaj Tripathi, Ali Fazal, Shweta Tripathi Sharma, Rasika Dugal, Vijay Varma, Isha Talwar, Anjumm Shharma, Priyanshu Painyuli, Harshita Shekhar Gaur, Rajesh Tailang, Sheeba Chadha, Meghna Malik and Manu Rishi Chadha. The ten-episode series is now streaming exclusively on Prime Video in India and across 240 countries and territories worldwide.

  • Shalmali is back with her new song – ‘Follow’

    Shalmali is back with her new song – ‘Follow’

    Mumbai: Composers Bhumika Anantharaman and Shalmali Kholgade’s latest single ‘Follow’ has been released on 12 July 2024. This musical collaboration stands out as a perfect blend of Tamil and Marathi cultures and languages and highlights the rich diversity and unity of India’s musical heritage.

    “Follow” takes listeners on a journey where two very different cultural traditions meet. The song’s heart is captured in the melody, “Where you go, I follow,” which expresses unbreakable devotion and passionate efforts. This sentence resonates strongly with listeners who find meaning in various contexts.

    “Meeting Bhumika and Pixl was serendipitous; our mutual love for Afrobeat sparked an instant connection. When she shared, ‘Where you go, I follow,’ I knew we had something special. We envisioned blending Tamil and Marathi, making music the song’s essence without saying it outright. It’s become a prayer for me, deeply  spiritual,” said Shalmali.

    “‘Follow’ is a remarkable fusion of Tamil and Marathi cultures and languages. With its chorus, ‘Where you go, I follow,’ the song invites varied interpretations, resonating with our shared love for music. Created in upper Himachal Pradesh, the track merges Afro, Amapiano, and Kutthu Paatu influences, capturing a beautiful blend of ideologies and musical genres,” said Bhumika.

    The combination of Marathi and Tamil ideas in ‘Follow’ results in a unique soundscape that is both familiar and refreshingly new. The song not only celebrates the artists’ cultural roots but also aims to unite people through the universal language of music.

    ‘Follow’ is now available on all major streaming platforms.

  • Planet Marathi OTT secures $5M investment from A & MA Capital USA

    Planet Marathi OTT secures $5M investment from A & MA Capital USA

    Mumbai: After three years of operations, Planet Marathi OTT has announced a significant investment from a prominent USA-based private equity firm, A & MA Capital USA. The initial investment, totalling approximately $5 million, is expected to increase over the next two quarters. This transaction marks one of the largest investments in the regional Indian entertainment sector to date.

    Commenting on the investment, Planet Marathi OTT founder Akshay Bardapurkar stated “We are committed to growing the Indian regional entertainment space and with this significant investment we are prepared to bolster our offerings and content slate. As a company we stay dedicated to bringing the best quality entertainment on OTT and with our new partners we will take this dedication to newer heights”.

    In addition to the private equity investment, Dcafe, a globally renowned media-tech company, has also entered into a strategic agreement with Planet Marathi OTT, further strengthening its technological capabilities.

    “Partnership with Dcafe platform represents a significant milestone for us, solidifying our position in the tech-driven entertainment landscape,” Bardapurkar added.

    Planet Marathi OTT continues to pioneer in the Marathi entertainment industry, leveraging these strategic investments to bolster its content library and technological infrastructure.

    Established with a vision to expand the horizons of Marathi OTT and provide an exclusive platform for industry talent and stories on a global stage, Planet Marathi OTT has consistently delivered content that pushes boundaries and captures audience imaginations. Boasting a diverse array of genres including romance, comedy, family drama, politics, crime, thriller, and satire, the platform has redefined the landscape of Marathi content in the digital sphere. It is home to national award winning content like Goshta Eka Paithanichi and most watched web series Raanbaazaar.

  • Tata Play Binge launches PaaS solution for Bangladesh’s Akash Digital TV

    Tata Play Binge launches PaaS solution for Bangladesh’s Akash Digital TV

    Mumbai: Tata Play Binge’s Cloud technology simplifies content access by offering content from multiple OTT channels on a single screen, through a single app and subscription. Featuring a unified interface for a streamlined, enabling OTT aggregators anywhere in the world to concentrate on building content acquiring partnerships and subscribers.

    The first launch under this arrangement was announced by Akash Digital TV, the Direct To Home (DTH) service by BEXIMCO Communications Ltd in Bangladesh. The product is being launched as a companion App under the name Akash Go. The Akash Go app will allow subscribers in Bangladesh to access content on their mobile devices, providing access to live TV channels and Video on Demand with personalized recommendations based on their viewing history. Akash Go will aggregate a blend of local and global premium content and be available for DTH subscribers of Akash Digital TV on IOS or Android mobile phones.

    Talking about this collaboration, Tata Play managing director & CEO Harit Nagpal said, “In the truest sense of Make-in-India and Show the World, by providing Tata Play Binge PaaS to global OTT aggregators, we are pioneering a tech-first industry move from India where international content delivery companies will benefit from our tried and tested technology to create localised offerings for their consumers at low cost and within a short time frame. Our collaboration with Akash Digital TV is a pivotal moment in this journey.”

    Akash Digital TV CEO Dr Tariq Alam added, “Akash Digital TV aims to provide the Bangladeshi audiences the same world class standards in terms of performance, services and user experience and access to quality premium content as subscribers of Tata Play Binge experience in India. To have Tata Play as our technology and Strategic (Knowledge) partner will guarantee that this objective is met and will ensure our ability to always provide comprehensive value to our customers.”

  • ZEE5 Global add-ons announce Blue Tick

    ZEE5 Global add-ons announce Blue Tick

    Mumbai: Get ready to dive into the world of social media stardom as ZEE5 Global has announced ‘Blue Tick, streaming on their add-ons platform Epic On from 19 July. This new series follows the meteoric rise and fall of an influencer as her viral fame propels her into the glamorous yet unforgiving world of the film industry.

    The series follows Pallavi, an ambitious dreamer from a small town on the outskirts of Delhi, who encounters Viraj, a magnetic and charming B-town star. Their meeting sets the stage for a captivating tale of fame, love, and self-discovery. Starring Siddharth Nigam as Viraj and Parul Gulati as Pallavi, along with Neeraj Sood, Neelu Singh, and Shreya Gupto in supporting roles, ‘Blue Tick’ delves deep into the psyche of an influencer whose life becomes a spectacle for the masses. The series explores the highs and lows of internet stardom, offering viewers an intimate look at the personal sacrifices and ethical dilemmas faced by those who live their lives in the public eye.

    Gulati added, “This series is a rollercoaster of emotions and experiences. My character’s journey from an ordinary individual to a social media icon and then to navigating the cutthroat film industry is both inspiring and cautionary. It’s a reflection of how quickly life can change and the importance of staying grounded. I believe viewers will find a part of themselves in this story.”

    Nigam shared his enthusiasm, saying, “Being part of #BLUETICK (verified) has been an extraordinary experience. The storyline is incredibly relevant in today’s digital age where social media is omnipresent. It’s a thought-provoking tale that will resonate with audiences who understand the power and pitfalls of social media. I’m thrilled to bring this character to life and to be part of such a compelling narrative.”

    ‘Blue Tick’ is not just a story about the allure of fame; it examines the profound impact of social media on individual lives and the complex interplay between personal identity and public persona.

    Don’t forget to stream the dramatic world of ‘Blue Tick’ from 19 July only on ZEE5 Global add-ons!