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Category: Over The Top Services

  • JioCinema Premium unveils an exciting line-up for August!

    JioCinema Premium unveils an exciting line-up for August!

    Mumbai: August, brimming with the festive spirit and extended weekends, is the ideal time to dive into some top-notch entertainment, and JioCinema Premium is all set to entertain its viewers with a captivating line-up that has something for everyone.

    The lineup kickstarts with the OTT comeback of Tusshar Kapoor with the comedy-thriller series Dus June Ki Raat, releasing on 4th August, where he plays an unlucky man who can’t seem to catch a break, promising lots of laughs and thrilling moments. The month also brings the highly anticipated detective series Shekhar Home, premiering on 14th August, starring Kay Kay Menon, Rasika Duggal, and Ranvir Shorey. Set in Bengal in the early 1990s, the gripping series is an original work of fiction inspired by literary works by Sir Arthur Conan Doyle, which are in the public domain. Adding to the patriotic fervour of Independence Day will be the youth-centric show Cadets, starring Tanay Chheda and Chayan Chopra, which follows four friends finding their purpose at a fictional tri-services academy, and premieres on 30 August.

     

     

    With a month full of finales, the popular reality show Bigg Boss OTT 3 is all set for its grand finale on 2 August, followed by the exciting finale of House of the Dragon Season 2 on 5 August. That’s not all! Movie fans are in for a treat with the much-awaited release of Dune: Part 2, starring Timothée Chalamet and Zendaya, on 1st August, followed by Godzilla vs Kong on 29 August. For those who love a good rom-com, Ghudchadi, featuring Sanjay Dutt, Raveena Tandon, and Parth Samthaan, is set to entertain on 9 August, with the intriguing film Tikdam starring Amit Sial arriving on 23 August. The documentary Moving Mountains Within, premiering on 7 August, follows runners braving a 555 km race in Ladakh, facing high-altitude challenges and harsh weather. Elevating the entertainment quotient will be the 5 seasons of Bigg Boss Marathi with none other than Riteish Deshmukh, premiering every day at 9 pm, and Khatron Ke Khiladi with Rohit Shetty every Saturday-Sunday at 9.30 pm.

    For wholesome entertainment for the little ones, all-time favourite movies Motu Patlu and Mission KungFu Kid will be available from 2 August, followed by Chikoo Bunty – Bhaagam Bhaag Express on 14 August. New episodes of Golmaal Jr. and Pakdam Pakdai, and seasons of Peppa Pig will keep kids entertained throughout the month. Additionally, viewers can catch up on their Hindi, Marathi, and Kannada shows like Megha Barsenge, Durga, and Drusti Bottu and the movie Koti before TV.

    This August, enjoy new premieres from the extensive library of reality shows, originals, movies, kids & family entertainment, and international content, along with exclusive early access to network content 24 hours before it airs on TV, only on JioCinema Premium at Rs. 29 per month!

  • RBI invites producers to make series about itself

    RBI invites producers to make series about itself

    Mumbai: We don’t see this happening very often. The Reserve Bank of India has placed a tender notice through which it is inviting producers, OTT platforms, TV channels to produce a series about itself. The series is expected to highlight the central bank’s journey as it enters its ninetieth year.

    The notice has invited interested parties to take part in the process through a two-bid system (technical and financial). A budget of Rs 70 million ($836,000-odd) has been kept aside for the production. Bidders have to submit an earnest money deposit of Rs 1.4 million through a bank guarantee.

    The Rs 70 million is expected to cover the cost of production and distribution with the former accounting for a minimum of 70 per cent of the overall expenses.

    The details of the tender are available by clicking on the link below.

    https://www.rbi.org.in/Scripts/BS_ViewTenders.aspx?Id=10499

  • Lionsgate Play partners with Ncell in Nepal for Biz Sadhain ONÚ customers

    Lionsgate Play partners with Ncell in Nepal for Biz Sadhain ONÚ customers

    Mumbai: Ncell in line with its commitment to Sadhain ON has partnered with Lionsgate Play, a premium streaming service from Lionsgate India and Starz, to offer Biz Sadhain ON users quality content that is second to none. Lionsgate Play features a library of premium content, binge-worthy franchises, and premieres.

    This partnership aims to enhance the experience of customers subscribing to Biz Sadhain ON by providing bundled subscription offers and exclusive content for better customer engagement and satisfaction. Customers who have already accessed this platform since the launch of Biz Sadhain ON have expressed excitement about the platform and its rich content library.

    Every Ncell customer buying Biz Sadhain ON plans above Rs 499 is eligible to enjoy Lionsgate’s bold, inclusive, provocative, empowering, and engaging content. Additionally, Biz Sadhain ON users receive subscription-free access to the Mero Lagani App, which tracks share profit and loss.

    “We are thrilled to introduce Lionsgate Play to Nepal with Ncell, offering viewers a world-class streaming experience,” said Lionsgate Play, Asia president Rohit Jain. “With our vast library of content, including critically acclaimed movies and series, we are confident that Lionsgate Play will become the go-to destination for entertainment lovers across the country.”

    Lionsgate Play offers a diverse range of content across various genres, catering to different tastes and preferences. The platform features a wide selection of content, including Hollywood blockbuster movies, TV shows, original content under the Lionsgate banner, documentaries, kids and family content, and international films and series that appeal to global audiences.

    “Lionsgate Play is a very exclusive offer for our Biz Sadhain ON customers. This is the ticket that ensures special access to the vast content library of Lionsgate, one of the world’s leading standalone, pure-play, publicly traded content companies,” said Ncell chief commercial officer Umair Mohsin. “So far, we have received overwhelmingly positive feedback since Lionsgate Play became accessible in Nepal for our Biz Sadhain ON customers, as our streaming partner.”

    To access Lionsgate Play, customers can quickly upgrade their plans to Biz Sadhain ON by dialling *123# or visiting the Ncell App. The Lionsgate Play app can be downloaded from the Google Play Store, Apple App Store, and Amazon Firestick.

  • For an average Indian viewer, distinction between original and adapted content is often irrelevant: Mautik Tolia

    For an average Indian viewer, distinction between original and adapted content is often irrelevant: Mautik Tolia

    Mumbai:  With over 3000+ hours of content produced across 50+ shows for major broadcasters and OTT platforms, Bodhitree Multimedia Ltd specializes in drama, thriller, horror, comedy, and lifestyle genres. Their services encompass producing, directing, writing, dubbing, mixing, subtitling, content editing, and localization for a variety of media including television, films, and digital platforms, operating primarily on a B2B business model.

    The company operates in three main verticals: Broadcast – Hindi General Entertainment, Content for OTT platforms, and Regional Content across languages such as Tamil, Marathi, Bengali, and Gujarati for broadcast and digital. By focusing on trending and edgy themes, Bodhitree has established a strong reputation in the Indian media industry, becoming a preferred partner for many broadcasters and OTT platforms, thanks to their versatile and high-quality productions.

    Bodhitree most recently launched Gunaah on Hotstar, Class on Netflix. Other titles under Bodhitree include Fuh se Fantasy, The Gone Game, Marzi, The Raikar Case, among others.

    Indiantelevision.com reached out to Bodhitree Multimedia’s managing director Mautik Tolia, where he highlighted their significant content consumption growth, adaptations, new ventures and much more…

    Edited excepts

    Your recent show “Gunaah” on Disney+ Hotstar has been a significant success with 3.4 million views. What factors do you attribute to its popularity, and how does it fit into BTML’s overall content strategy?

    When we examined the original Turkish content, we found it to be highly plot-driven and filled with raw emotions. These elements resonate strongly with the Indian audience due to their deep-rooted appeal in pulpy storytelling, themes of revenge, drama, and family betrayal. Recognizing this, we tailored the content into a love story, confident that it would connect well with Indian audiences, particularly those who consume Hotstar. This approach has proven successful, garnering a very positive response for the show.

    BTML has been actively expanding into new ventures such as media rights management and studio facilities. How do these new ventures complement your core business of content production?

    Our strategy involves vertical expansion within our existing businesses, addressing specific infrastructure needs within the industry. We aim to fill crucial gaps in the market, ensuring we meet growing demands effectively.

    With the establishment of subsidiaries focusing on regional content like Marathi and Bhojpuri, how important is regional language content to BTML’s growth strategy, and what are your future plans in this segment?

    Regional content plays an important role in our strategy, given its exponential growth potential, especially through OTT platforms as internet penetration increases. While Hindi remains a dominant market, regional languages such as Tamil, Telugu, and Bengali are gaining significant traction in content consumption, mirroring trends seen in traditional broadcasting. We are poised to capitalize on this shift by producing tailored content in regional languages.

    BTML reported a 50% revenue growth in FY24 and an EBITDA margin of 14.23%. What were the key drivers behind this growth, and how do you plan to sustain this momentum in the coming years?

    Key drivers behind this growth is that our expanded content strategy is more inclusive than before, encompassing a wider range of platforms beyond TV and OTT. This diversification includes the establishment of subsidiaries and other strategic initiatives, reflecting our commitment to broader market coverage and sustained growth.

    Adaptations like “Class” on Netflix have been well-received. Could you elaborate on your thoughts on adapting international content for the Indian audience?

    For an average Indian viewer, the distinction between original and adapted content is often irrelevant; what matters most is the quality and appeal of the content itself. Whether an adaptation of an international series or a homegrown production, viewers judge based on its merits rather than its origins.

    As the managing director, what is your vision for BTML in the next 5-10 years, and how do you plan to position the company amidst competition and changing consumer preferences?

    The industry is undergoing rationalization, and we position ourselves to serve all verticals of content creation comprehensively. Our trajectory aims to encompass diverse languages, genres, and formats, ensuring a versatile presence in the content creation landscape.

  • Prime Video’s The Lord of the Rings: The Rings of Power season two trailer unveiled

    Prime Video’s The Lord of the Rings: The Rings of Power season two trailer unveiled

    Mumbai: San Diego was transformed into Middle-earth on Friday, as Prime Video showcased the highly anticipated second season of the epic series, The Lord of the Rings: The Rings of Power. Showrunners J.D. Payne and Patrick McKay were joined on the iconic Hall H stage by over a dozen cast members for a lively and insightful conversation moderated by Emmy-nominated actress and renowned genre fan Yvette Nicole Brown (Avengers: Endgame, Community).

    The ensemble cast thrilled the 6,500 fans who packed the massive convention center hall by unveiling a brand-new exclusive trailer for the upcoming season. The action-packed trailer focuses on the long-feared reemergence of the legendary villain Sauron, heralding the return of darkness and evil to Middle-earth after many years of hard-fought peace among all of its realms. The trailer also highlighted the creation of more of the titular Rings of Power, forged with the aid of Sauron’s powers of deception and manipulation.

    Fans were also excited to see a glimpse of many of the fantastical, and sometimes frightening, creatures that will appear this season, including a young Shelob, an army of Barrow-wights, Hill-troll Damrod, a Sea Worm, and even Ents!  The riveted crowd also enjoyed teases of several major battle scenes that will be pivotal to Season Two’s storylines.

    The cast members who participated in the show’s Hall H panel were Cynthia Addai-Robinson, Robert Aramayo, Maxim Baldry, Morfydd Clark, Ismael Cruz Córdova, Charles Edwards, Trystan Gravelle, Sam Hazeldine, Ema Horvath, Tyroe Muhafidin, Sophia Nomvete, Lloyd Owen, Megan Richards, Charlie Vickers, Benjamin Walker, and Daniel Weyman.

    The second season of The Lord of the Rings: The Rings of Power will premiere exclusively on Prime Video on 29 August 2024.

    In season two of The Rings of Power, Sauron has returned. Cast out by Galadriel, without an army or ally, the rising Dark Lord must now rely on his own cunning to rebuild his strength and oversee the creation of the Rings of Power, which will allow him to bind all the people of middle-earth to his sinister will. Building on season one’s epic scope and ambition, the new season plunges even its most beloved and vulnerable characters into a rising tide of darkness, challenging each to find their place in a world that is increasingly on the brink of calamity. As friendships are strained and kingdoms begin to fracture, the forces of good—Elves and dwarves, orcs and men, wizards and Harfoots—will struggle ever more valiantly to hold on to what matters to them most of all: each other.

    The second season of The Lord of the Rings: The Rings of Power is produced by showrunners and executive producers J.D. Payne and Patrick McKay. They are joined by executive producers Lindsey Weber, Callum Greene, Justin Doble, Jason Cahill, and Gennifer Hutchison, along with co-executive producer and director Charlotte Brändström, producers Kate Hazell and Helen Shang, and co-producers Clare Buxton, Andrew Lee, Glenise Mullins, and Matthew Penry-Davey. Additional season two directors include Sanaa Hamri and Louise Hooper.

  • Tune into these six audiobooks written by Dr APJ Abdul Kalam on Audible

    Tune into these six audiobooks written by Dr APJ Abdul Kalam on Audible

    Mumbai: It has been almost a decade since Dr. A. P. J. Abdul Kalam’s passing, but his wisdom is evergreen and shines through even after so many years. The visionary put pen to paper to share his experiences, perspectives, guidance and most importantly, his vision for the future. He spearheaded the technological developments in India that continue to hold us in good stead even today! Known as the people’s President, this celebrated man was ahead of his times in every way. In honour of his contribution to India, we have handpicked a few audiobooks on Audible written by him that will inspire you. 

    Wings of Fire

    Written by: APJ Abdul Kalam, Arun Tiwari; Narrated by: Girish Karnad

    APJ Abdul Kalam’s one and only autobiography is this book, Wings of Fire. The Missile Man of India was once an ordinary boy with a very humble upbringing.  This curious boy with a fire in his belly went on to become the President of India, a visionary scientist, an awardee of the three highest civilian awards. This best selling book has been translated into thirteen languages including Chinese and French. Tune into the story of this iconic man who made making history look easy and get inspired to find your own wings of fire! 

    Forge Your Future

    Written by: A. P. J. Abdul Kalam; Narrated by: Errol Rodrigues 

    Ever wondered what it would be like to ask A. P. J. Abdul Kalam about your problems? It would be  fascinating to get responses from a man with the depth of experiences like his, wouldn’t it? Well, look no further! This novel by A. P. J. Abdul Kalam has the questions that have been asked to him over the years in the 300 plus daily emails, face-to-face meetings and on Facebook. Dr. Kalam has answered the questions taking insights from his own experience, meetings with political and spiritual leaders and books he read. There is a good chance a pertinent question you would like to ask might be in this book. Give this audiobook a listen to get the insights of this wondrous man! 

    Ignited Minds

    Written by: A. P. J. Abdul Kalam; Narrated by: Pradeep Kumar 

    India has been led by some extraordinary leaders. But what stops us from being the best we can be? Dr. Kalam shares valuable insights and reforms we could adopt to fasttrack our growth as a country. He urges us to find our own solutions and role models in our own country instead of looking to other countries. In this book, Dr. Kalam shows us the role models hiding among us. This audiobook is a must-listen for the young minds who want to achieve the extraordinary, for themselves and for the country. 

    My Journey

    Written by: A. P. J. Abdul Kalam; Narrated by: Surjan Singh 

    Tired with the lemons life has thrown at you? Dr. Kalam, in this audiobook, takes you through how he tackled every curveball that came his way. This book captures many emotional accounts shared by him. It elaborates about the people who were instrumental in his life turning out the way it did, the books that helped him navigate challenges and how spirituality gave him the much-needed solace during turbulent times. This audiobook might just change your perspective on problems by making you see them as just a bump on the way. Tune in into his journey here on Audible while you gear up to brave the challenges that come your way.

    You Are Born to Blossom

    Written by: A.P.J Abdul Kalam; Narrated by: Nadir Khan 

    In 2008, Dr. Kalam shared his vision for schools in India for 2020. It would be interesting to go through this audiobook in 2024 to see how much of his vision has been materialised and how much is left to accomplish.  He saw people from rural areas as an underutilised source of talent who could propel information and communication technology to unseen heights. In the book, he highlights many scientists and artists who proved age is no bar to blossom and urges us to create favourable environments to see the growth we want. Tune into this audiobook to get a glimpse of how this visionary man breaks down his vision for the rest to action it. 

    Guiding Souls

    Written by: A. P. J. Abdul Kalam; Narrated by: Nadir Khan 

    This one is for all the tech geeks. Dr. Kalam is given the credit for the development of India’s first satellite launch vehicle.  He contributed significantly to the technological developments in India while working in the Indian Space Research Organisation (ISRO), Defence Research & Development Organisation (DRDO) and as the Principal Scientific Adviser to the Government of India. Drawing on his experiences, Dr. Kalam has shared his vision for technology in India for 2020. Tune in to see how ahead of his time he was!

  • Here’s why you should watch Amber Girls School S2

    Here’s why you should watch Amber Girls School S2

    Mumbai: Amazon miniTV recently released the second season of its coming-of-age teen drama, Amber Girls School. Set against the backdrop of 2008 Chandigarh, the first season captivated the audience with its hard-hitting narrative, compelling characters, and authentic portrayal of teenage struggles. Now, the second season is poised to take viewers on an empowering journey as Ojaswini is motivated to not only work on herself but also inspire her peers by helping them embrace their uniqueness and advocating for their convictions. Created by Reliance Entertainment Studios and helmed by director Rajlaxmi Ratan Seth, the series portrays the conflict between conventional beliefs and the contemporary dreams of young females.

    Bringing an intriguing tale of rebellion, self-discovery, and the quest for individuality, here are four reasons why you must watch Amber Girls School S2 on Amazon miniTV.

    ● Witness a brand-new version of Ojaswini: This season follows the female protagonist, Ojaswini, as she embarks upon a new journey of self-discovery and empowerment, inspiring viewers to embrace their unique paths and voices. In the first season, Ojaswini was stuck between her family life at the school’s strict rules, but in the second season, she, along with her friends, find their wings by embracing their individuality.

    ● Emotions, bonding, and friendship: The second season delves into the intricate bonds of friendship among students at an all-girls school, set against the backdrop of adolescent challenges, intense emotions, and a captivating story. Each episode weaves a captivating narrative that sheds light on the complexities of adolescence and highlights the true power and depth of female friendships during this pivotal stage of growth and development.

    ● Perfect depiction of adolescent school life: This season is a perfect blend of emotions, heartwarming moments, romance, and chaos. Viewers will be captivated by the diverse characters and gripping plot, which will surely keep them on the edge of their seats. Amber Girls School Season 2 aims to address teenage challenges and intense emotions through an intriguing storyline. This season highlights the conflict and growth of each character.

    ● Ensemble cast: Amber Girls School S2 is brought to life by Celesti Bairagey, Kajol Chugh, Adrija Sinha, Ishika Gagneja, Harsh Khurana, and Shruti Panwar in pivotal roles. Their compelling portrayals bring their characters’ distinct qualities and challenges to life, enhancing the storyline with a mix of self-conscious emotions and personal development.
     

  • Shreya Jain unveils debut EP – “Bawari”

    Shreya Jain unveils debut EP – “Bawari”

    Mumbai: Shreya Jain has announced the release of her highly anticipated debut EP, “Bawari.” This EP seamlessly fuses melodies inspired by Indian classical music with contemporary, modern elements. By blending these two musical styles, Shreya aims to bridge tradition and modernity, inviting listeners worldwide to appreciate and engage with the depth and beauty of Indian music. Having grown up immersed in Hindustani classical music under the guidance of her guru and father, Surmani Shyam Jain, she is passionate about globalizing this rich musical tradition.

    The EP features multiple collaborations with esteemed lyricist Juno (Avinash Chauhan), Shayra Apoorva, and music producers Bluk, Dropped Out and Nakul Chugh. It also includes contributions from singers Saahel, Sanah Moidutty, The Rish and rapper Gravity.

  • “I don’t think of filmmaking being gender-specific:” Mitakshara Kumar

    “I don’t think of filmmaking being gender-specific:” Mitakshara Kumar

    Mumbai: In the world of Indian cinema, where grandeur and storytelling often collide, Mitakshara Kumar stands out as a filmmaker whose journey is as captivating as her creations. With a background in Economics from Lady Shri Ram College and prestigious training from the Film and Television Institute of India, Kumar has seamlessly transitioned from a promising student to a celebrated director and writer. Her cinematic journey began as an assistant director with the iconic Bluffmaster! and has since soared to the grand stages of working on Sanjay Leela Bhansali’s epics and helming Disney+Hotstar’s The Empire.

    Indiantelevision.com’s Suman Baidh caught up with filmmaker Mitakshara Kumar as she took the helm of Netflix and Sanjay Leela Bhansali’s highly anticipated Heeramandi as episodic director, Kumar reflects on her career, her passion for diverse storytelling, and the future she envisions for herself and the industry.

    Edit Excerpts:

    On your entry into the film business working with Emmay Entertainment, and collaborating with Sanjay Leela Bhansali.

    I must agree that God and my parents have been kind, to say the least. Even before graduation, I had decided to write the FTII entrance exams, much to the disappointment of my father because I was an economics student. However, when I cleared FTII and thankfully because it is a premier Government Institution, my father’s disappointment soon turned into pride, especially because I was awarded a scholarship. After that, the decision to move to Mumbai was a natural step. I am thankful to all the filmmakers I had the opportunity to work with, be it Rohan Sippy, Onir, Nikhil Advani or Sanjay Leela Bhansali, each one of them have taught me so much and have helped me be the filmmaker I am today. I cannot say I had it tough, because the reality is that I did not… I definitely worked hard to get here, but the truth is also that the people I worked with were generous to let me learn.

    On directing the magnum opus Empire and then becoming the episodic director for Heeramandi, was there any difference for you, considering both were grand period pieces

    Honestly speaking, not quite. Because thanks to my training with Sanjay Sir on the films he made, I was comfortable with working on the scale and grandeur of these series. I am grateful to Nikhil Advani, Monisha Advani and Madhu Bhojwani for entrusting me with The Empire. It was my first and their confidence in me, in a way, bolstered mine as well. Then when Heeramandi happened, because it was Sanjay Sir, the world and the script was to the minutest of detail. So as a filmmaker for me on both fronts, it was easy, also as we had the best of crew and talent working on them with the utmost of passion. What more can a filmmaker ask for. (Laughs)

    On your concern towards being labelled as a filmmaker who only does period pieces

    There are days when I do think about it, I will not lie. But then I think that is the nature of the business. We are quick to slot people as to what they can and cannot do, till you break that for yourself. As a filmmaker, I want to be known for my quality of work and the legacy I will get to leave behind. I am working on my next, feature debut which is a contemporary, off-beat subject and have written another thriller that I am working on. So for myself, I am exploring different genres of cinema. I want to keep challenging myself to grow as a filmmaker.

    On the most difficult thing about being a filmmaker

    I think growing up, my parents much like everyone else’s, always told me that no matter what you do, do it to the best of your ability. That is something I try and do on every piece of work I do. I think I am now conditioned in a manner wherein I look at the difficulties presented on a set as an opportunity and find solutions around them. I think that is the best way to tackle a problem be it on set or off. On a day to day basis every film set will have something or the other that poses as a problem, the key for me is to be able to not lose focus on the larger picture and more importantly the story being told.

    On that note, you are one of the few female filmmakers in the country

    I don’t think of filmmaking being gender specific. That being said, yes there are fewer women filmmakers in the country, but that is something I also believe is on the path of change. Today we have the likes of Zoya Akhtar, Anjali Menon, Payal Kapadia, Kiran Rao, Meghna Gulzar, Farah Khan and so many others who are championing Indian cinema not just here but globally. I think what is crucial is that more press highlights the achievements of all these brilliant storytellers, which in turn can inspire a whole new breed of women storytellers.

    On inspiring a new breed of storytellers

    As an art form, Cinema is meant to inspire and evoke emotions. If through my work I can even influence one person for the good, then why not? Something I am more conscious about in my filmmaking is having more women part take in the making of my films and content. Just like I was given the platform, I only think it is fair and just to pave the way for others and pass it forward. Knowledge is always to share and that is something that I have learnt both from my parents and all my collaborators across everything I have done so far. The only thing I keep telling everyone is never stop dreaming and if you fail, keep trying till you succeed. “Himmat harne ki cheez nahi hai” (“Courage is not something that one loses”).

    Could you tell us a bit about what’s next

    I have a couple of interesting things lined up. Like I mentioned, one of them is a feature film with Emmay Entertainment. Collaborating with Nikkhil, Monisha and Madhu is always fun, for me they are home. I have a women-centric comedy I am working on and then there is also a thriller and musical that I am working on. I think it would be a little early in the day to share more details and I would leave that to my producers to do when the time is right. I want to focus on the creative and storytelling.

  • Artiste First releases “Khwaab” music video

    Artiste First releases “Khwaab” music video

    Mumbai: Artiste First has announced a monumental milestone in their musical journey: “Ishq” has surpassed 100 million streams, 150 million YouTube views, 500 million plus streams on Tik Tok and one billion Instagram audio plays. To mark this special occasion, Artiste First are excited to release the music video for “Khwaab,” a standout track from their acclaimed album, Lost; Found by Faheem Abdullah. This release coincides with the album’s two-month anniversary, which has captivated audiences with its 14 personal and evocative tracks.

    “Khwaab” sung by Faheem and Pho beautifully captures the feeling of unrequited love, taking listeners on a heartfelt journey of dealing with emotions that are not returned. This nostalgic rock song, featuring the soulful voices of Faheem Abdullah and Pho, invites listeners to reflect on the bittersweet nature of love.

    Faheem Abdullah shared, “Reaching two billion streams for ‘Ishq’ is more than just a number; it shows the strong connection we have with our listeners. ‘Khwaab’ reflects emotions we all feel, and I’m excited for everyone to watch the video.”

    Pho added, “I am so happy for the love for ‘Ishq’ and can’t wait for fans to see the story in ‘Khwaab.’ This song is for anyone who has ever loved deeply and felt that love not returned.”

    Artiste First curator Rohit Sobti expressed, “Lost: Found is our first curated album from scratch release as label with Faheem and very happy with the love of audience for Ishq & Lost; Found and giving few robust artiste to Industry with Faheem Abdullah, Amir Ameer and Rauhaan Mallick and presenting other rockstars. Khwaab is one the most favorite tracks of the team and audience and we wonder what better way to celebrate by releasing its beautiful music video.  It is shot by a young Oun Mehdi and Imbesaat and we are excited to present to you.”

    The Lost; Found album represents a journey from feeling “Lost” to being “Found,” symbolised by the semicolon—a pause for self-reflection and discovery. This album features various artists and styles, with each song telling a unique story and offering listeners a chance to heal through music.